Milking Robots Market

Milking Robots Market Size by Offering (Software, Hardware, and Services), Type (Single-stall Milking System, Automated Milking Rotary, and Multi-stall Milking System) Herd Size (Less than 100, Between 100 to 1, 000 and More than 1, 000), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2023 to 2032

Base Year: 2022 Historical Data: 2020-21
  • Report ID: TBI-13463
  • Published Date: May, 2023
  • Pages: 236
  • Category: Information Technology & Semiconductors
  • Format: PDF
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The global milking robots market was valued at USD 2.0 billion in 2022 and growing at a CAGR of 12.10% from 2023 to 2032. The market is expected to reach USD 6.2 billion by 2032. Increase in the dairy industry and the high demand for automatic milking systems solutions over standard milking procedures to enhance milk production at lesser labour costs significantly push market growth, which is further influenced by the growing demand for dairy products, including curd, butter, and milk, due to their multiple health advantages and healthy compositions. Other growth-inducing elements include the integration of self-contained controller (SCC) sensors and the start of robot framework monitors to examine milk flow and proactively detect mastitis early. 

Market Introduction:

Milking robots are automatic machines where milk is obtained by using computers and special herd management software system.. The cows are milked throughout the day, including 1 or 2 h needed for cleaning the device. The average number of milkings per day is 2.5–3. The result is 10–15% higher production. Robotic milking technology was created in Europe to address labor problems in dairy farms. The technology was presented to Michigan in 2009 and the United States in 2000. Robotic milking is an essential link in the food chain; handling a farm with milking robots needs a different approach than conventional milking. The milking robot stores cow-related information unobtainable in a conventional case, making it possible to manage animals individually in the present scenario.. Automatic milking systems gather information on milk quality, quantity, and cow health, which allows farmers to better manage their herds. The foremost milking robots were established on commercial dairy farms in the Netherlands in 1992. The real breakthrough in automated milking came at the end of the 90s. Today there are around 1300 dairy farms globally milking their cows automatically. Over 95% of all dairy farms with automated milking systems are situated in northwestern Europe, with by far the most significant number in the Netherlands, the birthplace of robotic milking. Canada's first robotic milking system was established at the University of Guelph in the late 80s and stopped operation. Alberta is the fourth province to embrace robotic milking, with six working robots in 3 dairies. Ontario has nearly 55 robots in about 30 dairies, while Québec claims a comparable figure.

Milking Robots Market Size

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Recent Development
  • In August 2022: DeLaval presented an advanced E-series rotary milking system for North American dairy producers. The milking system enhances efficiencies, reduces employee routines, automates the picking and sorting of cows, and relieves stress on dairy cattle. Moreover, the rotary works with cows’ natural activities and physiology for a fast, gentle milking experience and is used from the new DeLaval Rotary Cockpit.
  • In May 2021, Waikato Milking Systems and Nedap presented TracHQ and CowTraQ automation platforms. The CowTraQ collars produce the most comprehensive and accurate solution to identify cows and observe their location, reproduction, health, and more, whereas the TracHQ platform shows the way to help dairy farmers evolve into more bearable, profitable, and productive.
  • In October 2021, BouMatic acquired SAC, a well-reputed complete-line producer of whole milking systems. The acquisition would provide unprecedented options in line with growing globally and expand opportunities to partner with dairy farmers globally. Moreover, Boumatic would complete each other in multiple aspects, such as product fields and technological evolutions.

Market Dynamics:

Drivers

The Automation of Dairy Farms Has Reduced Labour Costs- Milk production is labor-intensive. The labour and operating expenses are expected to increase due to the growing need for dairy products and the development of dairy farms globally. By enhancing milk output, milking automation technology, like milking robots, can majorly lower labour expenses on dairy farms. Not only do milking robots underestimate manual labour, but it also improves the number of times a single cow can be milked, raising the outcome.

Restraints:

High Investment Expenses- The initial expense of developing and maintaining these systems is the main factor hampering market growth. In nations with appropriate herd sizes, integration of these systems has yet to be a fact. In expansion, the functioning and usability of milking robots mainly depend on the cow activity presented on dairy farms. To enhance efficiency, cows must change and adjust to the systems. The primary activity is expected to be a crucial issue hindering the market.

Opportunities:

Technical Advancement- Technological advancement and integrating different technologies are primary factors stimulating market development. The robots are incorporated with different sensors and measurement devices which serve the operational workflow and monitor the same. For example, in January 2019, GEA Group revealed a unique milking system engineered to improve the milking process and improve the on-farm efficiency. Further, the robot integrated with the SCC monitor sensor proactively examines milk flow constantly throughout the milking procedure.

Regional segmentation analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. Europe emerged as the largest market for the global milking robots’ market, with a 35.8% share of the market revenue in 2022.

Europe is dominating the market for milking robots. France and the Netherlands are the top countries in the region. Multiple dairy farms and the growing need for milk production in these nations are expanding the sales of milking robots in Europe. The larger herd size of dairy farms in European nations pushes market development.

Europe Region Milking Robots Market Share in 2022 - 35.8%

 

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Offering Segment Analysis

The offering segment is divided into software, hardware, and services. The hardware segment dominated the market, with a market share of around 39% in 2022. The growing importance of automated hardware and systems, the rising adoption of milking robots, the technical advances that critical players are creating to present innovative products, the increasing need for dairy products, and the following growth in dairy cows globally are some of the essential elements that are pushing demand for milking robots’ hardware.

Type Segment Analysis

The type segment is divided into a single-stall milking system, automated milking rotary, and multi-stall milking system. The automated milking rotary segment dominated the market, with a market share of around 37% in 2022. The fully automated milking system uses machines designed to apply a regular vacuum to the end of the teat to suck the milk out and transfer it to a suitable container.. The users have five hydraulic robots, individually designed for a particular objective, and users can do up to 1,700 automated milkings daily.

Herd Size Segment Analysis

The herd size segment is divided into less than 100, between 100 to 1, 000 and more than 1, 000. Between 100 to 1, 000 segment dominated the market, with a market share of around 35% in 2022. Rising need for milk and milk products across the globe. Furthermore, medium-sized dairy farms install multi-stall milking or automated rotary robots to improve efficiency and productivity and achieve maximum profit via herds.

Some of the Key Market Players:
  • Afimilk Ltd
  • BouMatic
  • DAIRYMASTER
  • DeLaval
  • Fullwood Packo
  • GEA Group Aktiengesellschaft
  • Hokofarm Group
  • Lely
  • Milkwell Milking Systems
  • Paul Mueller Company
  • Pearson International LLC
  • Read Industrial Ltd.
  • Rotec Engineering Ltd
  • S.A. Christensen & Co.
  • Spunhill
  • Stellapps Technologies Pvt. Ltd.
  • System Happel 

Report Description: 

Attribute Description
Market Size Revenue (USD Billion)
Market size value in 2022 USD 2.0 Billion
Market size value in 2032 USD 6.2 Billion
CAGR (2023 to 2032) 12.10%
Historical data 2019-2021
Base Year 2022
Forecast 2023-2032
Regional Segments The regions analyzed for the market are Asia Pacific, Europe, South America, North America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
Segments Offering, Type, Herd Size

Frequesntly Asked Questions

As per The Brainy Insights, the size of the milking robots market was valued at USD 2.0 billion in 2022 to USD 6.2 billion by 2032.

Global milking robots market is growing at a CAGR of 12.10% during the forecast period 2023-2032.

Europe region emerged as the largest market for the milking robots market.

The automation of dairy farms has reduced labour costs which propels market growth.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis by Offering
          4.3.2. Market Attractiveness Analysis by Type
          4.3.3. Market Attractiveness Analysis by Herd Size
          4.3.4. Market Attractiveness Analysis by Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. The automation of dairy farms has reduced labour costs
    5.3. Restraints
          5.3.1. High investment expenses
    5.4. Opportunities
          5.4.1. Technical advancement are pushing market growth

6. Global Milking Robots Market Analysis and Forecast, By Offering:
    6.1. Segment Overview
    6.2. Software
    6.3. Hardware
    6.4. Services

7. Global Milking Robots Market Analysis and Forecast, By Type
    7.1. Segment Overview
    7.2. Single-stall Milking System
    7.3. Automated Milking Rotary
    7.4. Multi-stall Milking System

8. Global Milking Robots Market Analysis and Forecast, By Herd Size
    8.1. Segment Overview
    8.2. Less than 100
    8.3. Between 100 to 1, 000
    8.4. More than 1, 000

9. Global Milking Robots Market Analysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
    9.5. South America
          9.5.1. Brazil
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa

10. Global Milking Robots Market-Competitive Landscape
    10.1. Overview
    10.2. Market Share of Key Players in the Milking Robots Market
          10.2.1. Global Company Market Share
          10.2.2. North America Company Market Share
          10.2.3. Europe Company Market Share
          10.2.4. APAC Company Market Share
    10.3. Competitive Situations and Trends
          10.3.1. Product Launches and Developments
          10.3.2. Partnerships, Collaborations, and Agreements
          10.3.3. Mergers & Acquisitions
          10.3.4. Expansions

11. Company Profiles
    11.1. Afimilk Ltd
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company Product Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. BouMatic.
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company Product Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. Dairymaster
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company Product Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. DeLaval.
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company Product Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis
    11.5. Fullwood Packo
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company Product Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis
    11.6. GEA Group Aktiengesellschaft
          11.6.1. Business Overview
          11.6.2. Company Snapshot
          11.6.3. Company Market Share Analysis
          11.6.4. Company Product Portfolio
          11.6.5. Recent Developments
          11.6.6. SWOT Analysis
    11.7. Hokofarm Group.
          11.7.1. Business Overview
          11.7.2. Company Snapshot
          11.7.3. Company Market Share Analysis
          11.7.4. Company Product Portfolio
          11.7.5. Recent Developments
          11.7.6. SWOT Analysis
    11.8. Lely
          11.8.1. Business Overview
          11.8.2. Company Snapshot
          11.8.3. Company Market Share Analysis
          11.8.4. Company Product Portfolio
          11.8.5. Recent Developments
          11.8.6. SWOT Analysis
    11.9. Milkwell Milking Systems
          11.9.1. Business Overview
          11.9.2. Company Snapshot
          11.9.3. Company Market Share Analysis
          11.9.4. Company Product Portfolio
          11.9.5. Recent Developments
          11.9.6. SWOT Analysis
    11.10. Paul Mueller Company
          11.10.1. Business Overview
          11.10.2. Company Snapshot
          11.10.3. Company Market Share Analysis
          11.10.4. Company Product Portfolio
          11.10.5. Recent Developments
          11.10.6. SWOT Analysis
    11.11. Pearson International LLC
          11.11.1. Business Overview
          11.11.2. Company Snapshot
          11.11.3. Company Market Share Analysis
          11.11.4. Company Product Portfolio
          11.11.5. Recent Developments
          11.11.6. SWOT Analysis
    11.12. Read Industrial Ltd,
          11.12.1. Business Overview
          11.12.2. Company Snapshot
          11.12.3. Company Market Share Analysis
          11.12.4. Company Product Portfolio
          11.12.5. Recent Developments
          11.12.6. SWOT Analysis
    11.13. Rotec Engineering Ltd
          11.13.1. Business Overview
          11.13.2. Company Snapshot
          11.13.3. Company Market Share Analysis
          11.13.4. Company Product Portfolio
          11.13.5. Recent Developments
          11.13.6. SWOT Analysis
    11.14. S.A. Christensen & Co.
          11.14.1. Business Overview
          11.14.2. Company Snapshot
          11.14.3. Company Market Share Analysis
          11.14.4. Company Product Portfolio
          11.14.5. Recent Developments
          11.14.6. SWOT Analysis
    11.15. Spunhill
          11.15.1. Business Overview
          11.15.2. Company Snapshot
          11.15.3. Company Market Share Analysis
          11.15.4. Company Product Portfolio
          11.15.5. Recent Developments
          11.15.6. SWOT Analysis
    11.16. Stellapps Technologies Pvt. Ltd.
          11.16.1. Business Overview
          11.16.2. Company Snapshot
          11.16.3. Company Market Share Analysis
          11.16.4. Company Product Portfolio
          11.16.5. Recent Developments
          11.16.6. SWOT Analysis
    11.17. System Happel.
          11.17.1. Business Overview
          11.17.2. Company Snapshot
          11.17.3. Company Market Share Analysis
          11.17.4. Company Product Portfolio
          11.17.5. Recent Developments
          11.17.6. SWOT Analysis
 

List of Table

1. Global Milking Robots Market, By Offering, 2019-2032 (USD Billion) 

2. Global Software Milking Robots Market, By Region, 2019-2032 (USD Billion) 

3. Global Hardware Milking Robots Market, By Region, 2019-2032 (USD Billion) 

4. Global Services Milking Robots Market, By Region, 2019-2032 (USD Billion) 

5. Global Milking Robots Market, By Type, 2019-2032 (USD Billion) 

6. Global Single-stall Milking System Milking Robots Market, By Region, 2019-2032 (USD Billion) 

7. Global Automated Milking Rotary Milking Robots Market, By Region, 2019-2032 (USD Billion) 

8. Global Multi-stall Milking System Milking Robots Market, By Region, 2019-2032 (USD Billion)

9. Global Milking Robots Market, By Herd Size, 2019-2032 (USD Billion) 

10. Global Less than 100 Milking Robots Market, By Region, 2019-2032 (USD Billion) 

11. Global Between 100 to 1, 000 Milking Robots Market, By Region, 2019-2032 (USD Billion) 

12. Global More than 1, 000 Milking Robots Market, By Region, 2019-2032 (USD Billion) 

13. North America Milking Robots Market, By Offering, 2019-2032 (USD Billion) 

14. North America Milking Robots Market, By Type, 2019-2032 (USD Billion) 

15. North America Milking Robots Market, By Herd Size, 2019-2032 (USD Billion) 

16. U.S. Milking Robots Market, By Offering, 2019-2032 (USD Billion) 

17. U.S. Milking Robots Market, By Type, 2019-2032 (USD Billion) 

18. U.S. Milking Robots Market, By Herd Size, 2019-2032 (USD Billion) 

19. Canada Milking Robots Market, By Offering, 2019-2032 (USD Billion) 

20. Canada Milking Robots Market, By Type, 2019-2032 (USD Billion) 

21. Canada Milking Robots Market, By Herd Size, 2019-2032 (USD Billion) 

22. Mexico Milking Robots Market, By Offering, 2019-2032 (USD Billion) 

23. Mexico Milking Robots Market, By Type, 2019-2032 (USD Billion) 

24. Mexico Milking Robots Market, By Herd Size, 2019-2032 (USD Billion) 

25. Europe Milking Robots Market, By Offering, 2019-2032 (USD Billion) 

26. Europe Milking Robots Market, By Type, 2019-2032 (USD Billion) 

27. Europe Milking Robots Market, By Herd Size, 2019-2032 (USD Billion) 

28. Germany Milking Robots Market, By Offering, 2019-2032 (USD Billion) 

29. Germany Milking Robots Market, By Type, 2019-2032 (USD Billion) 

30. Germany Milking Robots Market, By Herd Size, 2019-2032 (USD Billion) 

31. France Milking Robots Market, By Offering 2019-2032 (USD Billion) 

32. France Milking Robots Market, By Type, 2019-2032 (USD Billion) 

33. France Milking Robots Market, By Herd Size, 2019-2032 (USD Billion) 

34. U.K. Milking Robots Market, By Offering, 2019-2032 (USD Billion) 

35. U.K. Milking Robots Market, By Type, 2019-2032 (USD Billion) 

36. U.K. Milking Robots Market, By Herd Size, 2019-2032 (USD Billion) 

37. Italy Milking Robots Market, By Offering, 2019-2032 (USD Billion) 

38. Italy Milking Robots Market, By Type, 2019-2032 (USD Billion) 

39. Italy Milking Robots Market, By Herd Size, 2019-2032 (USD Billion) 

40. Spain Milking Robots Market, By Offering, 2019-2032 (USD Billion) 

41. Spain Milking Robots Market, By Type, 2019-2032 (USD Billion) 

42. Spain Milking Robots Market, By Herd Size, 2019-2032 (USD Billion) 

43. Asia Pacific Milking Robots Market, By Offering, 2019-2032 (USD Billion) 

44. Asia Pacific Milking Robots Market, By Type, 2019-2032 (USD Billion) 

45. Asia Pacific Milking Robots Market, By Herd Size, 2019-2032 (USD Billion) 

46. Japan Milking Robots Market, By Offering, 2019-2032 (USD Billion) 

47. Japan Milking Robots Market, By Type, 2019-2032 (USD Billion) 

48. Japan Milking Robots Market, By Herd Size, 2019-2032 (USD Billion) 

49. China Milking Robots Market, By Offering 2019-2032 (USD Billion) 

50. China Milking Robots Market, By Type, 2019-2032 (USD Billion) 

51. China Milking Robots Market, By Herd Size, 2019-2032 (USD Billion) 

52. India Milking Robots Market, By Offering 2019-2032 (USD Billion) 

53. India Milking Robots Market, By Type, 2019-2032 (USD Billion) 

54. India Milking Robots Market, By Herd Size, 2019-2032 (USD Billion) 

55. South America Milking Robots Market, By Offering, 2019-2032 (USD Billion) 

56. South America Milking Robots Market, By Type, 2019-2032 (USD Billion) 

57. South America Milking Robots Market, By Herd Size, 2019-2032 (USD Billion)

58. Brazil Milking Robots Market, By Offering 2019-2032 (USD Billion) 

59. Brazil Milking Robots Market, By Type, 2019-2032 (USD Billion) 

60. Brazil Milking Robots Market, By Herd Size, 2019-2032 (USD Billion) 

61. Middle East and Africa Milking Robots Market, By Offering, 2019-2032 (USD Billion) 

62. Middle East and Africa Milking Robots Market, By Type, 2019-2032 (USD Billion) 

63. Middle East and Africa Milking Robots Market, By Herd Size, 2019-2032 (USD Billion) 

64. UAE Milking Robots Market, By Offering, 2019-2032 (USD Billion) 

65. UAE Milking Robots Market, By Type, 2019-2032 (USD Billion) 

66. UAE Milking Robots Market, By Herd Size, 2019-2032 (USD Billion) 

67. South Africa Milking Robots Market, By Offering 2019-2032 (USD Billion) 

68. South Africa Milking Robots Market, By Type, 2019-2032 (USD Billion) 

69. South Africa Milking Robots Market, By Herd Size, 2019-2032 (USD Billion)  

List of Figures 

1. Global Milking Robots Market Segmentation

2. Milking Robots Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Milking Robots Market Attractiveness Analysis by Offering 

9. Global Milking Robots Market Attractiveness Analysis by Type

10. Global Milking Robots Market Attractiveness Analysis by Herd Size 

11. Global Milking Robots Market Attractiveness Analysis by Region

12. Global Milking Robots Market: Dynamics

13. Global Milking Robots Market Share by Offering (2022 & 2032)

14. Global Milking Robots Market Share by Type (2022 & 2032)

15. Global Milking Robots Market Share by Herd Size (2022 & 2032)

16. Global Milking Robots Market Share by Regions (2022 & 2032)

17. Global Milking Robots Market Share by Company (2022)

This study forecasts revenue at global, regional, and country levels from 2019 to 2032. The Brainy Insights has segmented the global milking robots market based on below mentioned segments:

Global Milking Robots Market Offering:

  • Software
  • Hardware
  • Services

Global Milking Robots Market Type:

  • Single-stall Milking System
  • Automated Milking Rotary
  • Multi-stall Milking System

Global Milking Robots Market Herd Size:

  • Less than 100
  • Between 100 to 1, 000
  • More than 1, 000

Global Milking Robots Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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