Methanol Market

Methanol Market Size by Derivatives (Formaldehyde, Acetic Acid, Gasoline, Methanol-to-Olefins/Methanol-to-Propylene (MTO/MTP), Biodiesel, Others), Application (Automotive, Construction, Electronics, Paints and Coatings, Marine, Others), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2024 to 2033

Base Year: 2023 Historical Data: 2020-22
  • Report ID: TBI-12495
  • Published Date: Aug, 2024
  • Pages: 239
  • Category: Chemicals & Materials
  • Format: PDF
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Global methanol market is expected to reach USD 68.26 billion by 2033, at a CAGR of 5.53% from 2024 to 2033. Global Methanol market is witnessing a considerable growth owing torise in the demand for petrochemicals. The methanol market has experienced impressive growth and holds global significance, with various applications across construction, energy, chemicals and automotive industries. The chemical industry is major among its consumers because it is primarily used as a raw material to produce numerous products, including paints, plastics, adhesives, textiles, and other industries. Additionally, automotive manufacturers are increasingly interested in this renewable fuel source fueled by rising expectations for reduced emissions. Methanol can be utilized either directly in modified gasoline engines or converted into dimethyl ether (DME) that powers diesel engines; thus, several research initiatives are underway towards discovering the true potential value of methanol concerning low-emissions alternative fuels through pilot projects initiatives aimed at exploring such possibilities.

Market Overview:

Methanol, also called as methyl alcohol is a chemical compound with the formula CH3OH. The chemical is considered as the simplest alcohol, containing of a methyl group being attached to a hydroxyl group. This chemical compound is frequently abbreviated Me-OH. Sometimes, methanol is also called as wood alcohol because methanol was mainly producedwith the help of destructive distillation of wood method. Methanol has been manufactured and utilized for many millennia. The ancient Egyptians utilized methanol in the embalming process which was part of mixing the substances formed during the pyrolysis (destructive distillation) of wood. However, in 1661 Robert Boyle manufactured pure methanol through further distillation of wood and its material, and in 1834, the elemental composition of methanol was determined by Eugene Peligot and Jean-Baptiste Dumas. After knowing its chemical composition and structure, the commercial operations using destructive distillation were started for production of ethanol. But in present scenario, methanol is usually manufacturedthrough hydrogenation process of carbon monoxide in the chemical producing/manufacturing industries.

Methanol is a volatile, light,flammableand colorless liquid with a uniquestenchvery much similar in comparison to ethanol (consumable alcohol). However, methanol has greater toxicity than that of ethanol. If consumed in larger amounts, methanol can hazardous to human health. It acts as a depressant in the central nervous system leading to poisoning. Occurrences of methanol poisoning have occurred in many developing countries mostly due to contamination of methanol with drinking alcohol. It is a polar liquid at room temperature. Methanol is utilized as anantecedent to other commodity chemicals, including acetic acid, formaldehyde, methyl tert-butyl ether, and other specialized chemicals.

Methanol Market Size

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Market Dynamics:

Drivers
  • Rise in Demand for the MTO Technology

Methanol has paved its way within the various industry verticals. In the present scenario, there are advancedproduction processes through which methanol can be produced or manufactured. Methanol acts a basic raw material for the production and manufacturing of commodity chemicals, such as formaldehyde, methyl tertbutyl ether (MTBE), dimethyl terephthalate, acetic acid, methyl methacrylate, and olefins (propylene and ethylene). The rapidly growing demand for a wide range of methanol derivatives, particularly olefins via the MTO process is going to stimulate the market growth and development in the present scenario. This is because the olefins are extensively used for producing synthetic plastic, synthetic rubber, textile dyes and pharmaceuticals. In countries such as China, MTO technology has facilitated the plastic manufacturing process using substitutes such as coal and natural gas. 

  • Need For Conventional Transportation Fuels

The increasing need for conventional transport fuel owing to the stringent regulations towards sustainability and eco-friendly environment is another factor which is stimulating the market growth and development for the global methanol market.Methanol is broadlyutilized to produce biodiesel. The production process from methanol to biodiesel is called as trans-esterification. In this process methanol as a raw material is used to convert the triglycerides in various types of oils into biodiesel.  Biodiesel is considered to be eco-friendly, safe and sustainable as it produces less air pollutants in comparison to traditional and conventional fuels.Irrespective of any engine modification, biodiesel is most often utilized as a blend with petroleum diesel fuel in many diesel vehicles in many countries.

Restraints:
  • Hazards associated with Methanol

Methanol is exposed to the atmosphere naturally from volcanic gases, vegetation, and microbes and during industrial usage. Exposure of this chemical compound may occur during the use of solvents and from ambient air.  Chronic (long-term) or Acute (short-term) exposure of methanol to humans by consumption or inhalationresults in headache, blurred vision, dizziness, and nausea. The consumption of ethanol is categorized dangerous because it directly hampers the central nervous system of the body. Skin contact with methanol causes mild dermatitis in human beings. This factor may restrain the market development.

Opportunities:
  • Rising adoption of Methanol as a Marine Fuel

The growing adoption of the methanol as a fuel in marine industry is going to provide potential opportunities for the market to grow and flourish. With the rise in trade activities between the sea routes, the marine industry is facing huge developments. In the present scenario, Methanol can be used as a substitute for gasoline and diesel marine engines. With the rising demand for cleaner marine fuel coupled with the increasingly strict emissions regulations, methanol seems to be a favorable alternative fuel for marine and the shipping industry. Methanol significantly reduces emissions of nitrogen oxides (NOx), sulphur oxides (SOx), and particulate matters in the atmosphere.

Challenges:
  • Fluctuating prices of the Methanol

The ongoing price fluctuations associated with methanol may hamper the market growth in future. In China, the shortages of supply have taken place as major methanol producers have shut their manufacturing plants for scheduled maintenance in the month of August 2018 as required by environmental protection regulation.It is estimated that the prices of the methanol will go up as large no of manufacturing plants have been shut for maintenance turnaround in and other countries. This has created the situation of shortage of supply of the product.

Segmentation Analysis:

The global methanol market has been segmented based on derivatives, application, and regions.

  • The derivatives segment is divided intoformaldehyde, acetic acid, gasoline, methanol-to-olefins/methanol-to-propylene (MTO/MTP), biodiesel, others. The formaldehyde segment dominated the methanol market with a market share of around 32.5% in 2023.The segment growth is attributed because formaldehyde resins are utilized to manufacture interior molded components of automobiles in order to increase fuel efficiency and minimize weight.
  • The application segment includes automotive, construction, electronics, paints and coatings and others. The marine segment is estimated to grow at the highest CAGR of 6.1% over the forecast period. The segment growth is attributed because methanol is used as a substitute for traditional fuel in the marine industry as it limits the nitrogen oxides, sulfur oxides and other harmful air pollutant emissions in the atmosphere.
Regional segmentation analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, and the Middle East and Africa. Asia Pacific region emerged as the largest market for the global methanol market with a 62.2% share of the market revenue in 2023.

Asia Pacific Region Methanol Market Share in 2023 - 62.2%

 

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  • This is because China is the largest country for methanol production. Additionally, the growing petrochemical industry coupled with increasing usage of methanol-based fuel in countries, such as China, India, and Japan, the utilization of methanol is rising in and across the region. Furthermore, the growing initiatives by the government and various other regulatory bodies for sustainability, the demand for methanol as a fuel is expected to rise. In India, the government is consistently pushing the utilization of methanol as fuel in automobiles and as a cooking fuel, to promote sustainable development with eco-friendly environment.
  • European regional market is projected to register the highest growth during the forecast period owing to the initiation of waste-to-methanol projects in order to reduce environmental degradation.  For instance, Netherlands has made a capital investment of USD 246 million in order to convert around 360,000 tons of waste into green methanol.
Competitive Analysis:

The key players are now concentrating on implementing strategies such as adopting new technology, product innovations, mergers & acquisitions, joint venture, alliances and partnerships to improve their market position in the global methanol industry.

In January 2019, SABIC entered into the partnership with South Louisiana Methanol for the development and establishment of the company’s new plant situated in U.S.

In March 2019, Honeywell Company announced that Jiangsu Sailboat Petrochemical Co., Ltd., a petrochemical producer in China, will be utilizing Honeywell UOP’s C3 Oleflex technology to produce and generate around 700,000 MT of propylene (polymer-grade) yearly.

List of Key Market Players:
  • BASF AG
  • Celanese Corporation
  • Qatar Fuel Additives Company Limited
  • Methanol Holdings (Trinidad) Limited (MHTL)
  • Methanex Corporation
  • Mitsubishi Chemicals
  • Mitsui & Co., Ltd.
  • Petroliam NasionalBerhad (Petronas)
  • Saudi Basic Industries Corporation
  • Teijin
  • Valero Marketing and Supply Company
  • Zagros Petrochemical Company (ZPC)
Key Target Audience
  • Investors
  • Chemical Manufacturing Companies
  • Chemical Suppliers/Distributors
  • Government Authorities and R&D Institutions
  • Food and Drug Administration
  • Consulting And Research Firm

Report Description:

  • Global Methanol Market, Industry Analysis, Trends, Analysis and Forecast, 2024 to 2033 is a forthcoming/imminent research report which is to be published by The Brainy Insights.
  • 2023 is considered as the base year of the report. 2020, 2021 and 2022 are considered as the historic years and 2024 to 2033 are the forecast years. The global methanol market is based on revenue (USD Billion), volume (Kilotons) and price. The report incorporates the market study on the basis of revenue, and volume. The study covers the market share revenue/market share/volume for each of the segments, regions and countries catering to global methanol market. The regions analyzed for the market are Europe, Asia Pacific, North America, South America and Middle East &Africa. Furthermore, the regions are further analyzed at the country level.
  • The report encompasses with the relative data & information, which have been validated by the leading industry professionals and experts all across the globe. The research report also delivers an outline of the attractiveness of methanol on the basis of derivatives, application, and regions which are deduced and formulated on the basis of their growth rate (CAGR), market size, and attractiveness by analyzing the present and future prospects to fathom market growth and development in future.
  • The report illustrates the detailed (both quantitative and qualitative) analysis of historical data, revenues, key developments, along with the crucial strategies adopted by key organizations catering to global methanol market. This offers vital and in depth insights in order to depict the overall market scenario.
  • The report offers the detailed study for the company profiles of key organizations operating in the global methanol market and a comparative assessment based on their product offering, business overviews, geographic presence, business strategies, segment market share, product development & innovations, recent developments, joint venture, partnerships, mergers & acquisitions, strategic alliances, SWOT analysis, and key financial information. This helps in evaluating the overall competition present in the market scenario.
  • The report provides an elaborative assessment of the porter’s five forces analysis coupled with SWOT analysis so as to provide business related data and information’s. Porter’s five forces model is analyzed to understand the overall competitive scenario that is prevailing in the market. Additionally, the SWOT analysis identifies both the positive and negative attributes of the market development which influences the company growth and development in order to sustain and survive in the long run.
  • Along with that, the report also focuses on the market related driving factors, growth limitations (restraints), potential industry opportunities, significant trends and development which act as a key potential for the investors.
  • Potential growth prospects along with the penetration rate analysis of the products (market related i.e., global methanol market) is covered in order to comprehend the adoption rate and evaluate the market size. 

Frequesntly Asked Questions

As per The Brainy Insights, the size of the methanol market was valued at USD 39.85 billion in 2023 and is anticipated to reach USD 68.26 billion by 2033.

Global methanol market is growing at a CAGR of 5.53% during the forecast period 2024-2033.

The global methanol market has been segmented based on derivatives, application, and regions. The formaldehyde segment led the methanol market. The marine segment is estimated to grow at the highest CAGR.

Asia Pacific region emerged as the largest market for the methanol.

Rising acceptance of the MTO technology is the key driving factor for the methanol market.

Hazards associated with methanol may hamper the market growth.

Application of methanol as a marine fuel, increase in the demand for bio-based products will provide huge opportunities to the market.

Key players are BASF AG, Celanese Corporation, Qatar Fuel Additives Company Limited, Methanol Holdings (Trinidad) Limited (MHTL), Methanex Corporation and Mitsubishi Chemicals.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Derivatives
          4.3.2. Market Attractiveness Analysis By Application
          4.3.3. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Rising Acceptance of the MTO Technology
          5.2.2. Rise in the Demand For Petrochemicals
          5.2.3. Need For Conventional Transportation Fuels
    5.3. Restrains
          5.3.1. Scarcity of Raw Materials
    5.4. Opportunities
          5.4.1. Application of Methanol as a Marine Fuel
          5.4.2. Increase in the Demand For Bio-Based Formaldehyde
          5.4.3. Development in Technology For Biorefining
    5.5. Challenges
          5.5.1. Unstable Methanol Prices

6. Global Methanol Market Analysis and Forecast, By Derivatives
    6.1. Segment Overview
    6.2. Formaldehyde
    6.3. Acetic Acid
    6.4. Gasoline
    6.5. Methanol-to-Olefins/Methanol-to-Propylene (MTO/MTP)
    6.6. Biodiesel
    6.7. Others

7. Global Methanol Market Analysis and Forecast, By Application
    7.1. Segment Overview
    7.2. Automotive
    7.3. Construction
    7.4. Electronics
    7.5. Paints & Coatings
    7.6. Others

8. Global Methanol Market Analysis and Forecast, By Regional Analysis
    8.1. Segment Overview
    8.2. North America
          8.2.1. U.S.
          8.2.2. Canada
          8.2.3. Mexico
    8.3. Europe
          8.3.1. Germany
          8.3.2. France
          8.3.3. U.K.
          8.3.4. Italy
          8.3.5. Spain
    8.4. Asia-Pacific
          8.4.1. Japan
          8.4.2. China
          8.4.3. India
    8.5. South America
          8.5.1. Brazil
    8.6. Middle East and Africa
          8.6.1. UAE
          8.6.2. South Africa

9. Global Methanol Market-Competitive Landscape
    9.1. Overview
    9.2. Market Share of Key Players in the Methanol Market
          9.2.1. Global Company Market Share
          9.2.2. North America Company Market Share
          9.2.3. Europe Company Market Share
          9.2.4. APAC Company Market Share
    9.3. Competitive Situations and Trends
          9.3.1. Product Launches and Developments
          9.3.2. Partnerships, Collaborations, and Agreements
          9.3.3. Mergers & Acquisitions
          9.3.4. Expansions

10. Company Profiles
    10.1. BASF AG
          10.1.1. Business Overview
          10.1.2. Company Snapshot
          10.1.3. Company Market Share Analysis
          10.1.4. Company Component Portfolio
          10.1.5. Recent Developments
          10.1.6. SWOT Analysis
    10.2. Celanese Corporation
          10.2.1. Business Overview
          10.2.2. Company Snapshot
          10.2.3. Company Market Share Analysis
          10.2.4. Company Component Portfolio
          10.2.5. Recent Developments
          10.2.6. SWOT Analysis
    10.3. Qatar Fuel Additives Company Limited
          10.3.1. Business Overview
          10.3.2. Company Snapshot
          10.3.3. Company Market Share Analysis
          10.3.4. Company Component Portfolio
          10.3.5. Recent Developments
          10.3.6. SWOT Analysis
    10.4. Methanol Holdings (Trinidad) Limited (MHTL)
          10.4.1. Business Overview
          10.4.2. Company Snapshot
          10.4.3. Company Market Share Analysis
          10.4.4. Company Component Portfolio
          10.4.5. Recent Developments
          10.4.6. SWOT Analysis
    10.5. Methanex Corporation
          10.5.1. Business Overview
          10.5.2. Company Snapshot
          10.5.3. Company Market Share Analysis
          10.5.4. Company Component Portfolio
          10.5.5. Recent Developments
          10.5.6. SWOT Analysis
    10.6. Mitsubishi Chemicals
          10.6.1. Business Overview
          10.6.2. Company Snapshot
          10.6.3. Company Market Share Analysis
          10.6.4. Company Component Portfolio
          10.6.5. Recent Developments
          10.6.6. SWOT Analysis
    10.7. Mitsui & Co., Ltd.
          10.7.1. Business Overview
          10.7.2. Company Snapshot
          10.7.3. Company Market Share Analysis
          10.7.4. Company Component Portfolio
          10.7.5. Recent Developments
          10.7.6. SWOT Analysis
    10.8. Petroliam Nasional Berhad (Petronas)
          10.8.1. Business Overview
          10.8.2. Company Snapshot
          10.8.3. Company Market Share Analysis
          10.8.4. Company Component Portfolio
          10.8.5. Recent Developments
          10.8.6. SWOT Analysis
    10.9. Saudi Basic Industries Corporation
          10.9.1. Business Overview
          10.9.2. Company Snapshot
          10.9.3. Company Market Share Analysis
          10.9.4. Company Component Portfolio
          10.9.5. Recent Developments
          10.9.6. SWOT Analysis
    10.10. Teijin
          10.10.1. Business Overview
          10.10.2. Company Snapshot
          10.10.3. Company Market Share Analysis
          10.10.4. Company Component Portfolio
          10.10.5. Recent Developments
          10.10.6. SWOT Analysis
    10.11. Valero Marketing and Supply Company
          10.11.1. Business Overview
          10.11.2. Company Snapshot
          10.11.3. Company Market Share Analysis
          10.11.4. Company Component Portfolio
          10.11.5. Recent Developments
          10.11.6. SWOT Analysis
    10.12. Zagros Petrochemical Company (ZPC)
          10.12.1. Business Overview
          10.12.2. Company Snapshot
          10.12.3. Company Market Share Analysis
          10.12.4. Company Component Portfolio
          10.12.5. Recent Developments
          10.12.6. SWOT Analysis

List of Table

1. Global Methanol Market, By Derivatives, 2020–2033 (USD Billion) (Kilotons)

2. Global Formaldehyde Methanol Market, By Region, 2020–2033 (USD Billion) (Kilotons)

3. Global Acetic Acid Methanol Market, By Region, 2020–2033 (USD Billion) (Kilotons)

4. Global Gasoline Methanol Market, By Region, 2020–2033 (USD Billion) (Kilotons)

5. Global Methanol-to-Olefins/Methanol-to-Propylene (MTO/MTP) Methanol Market, By Region, 2020–2033 (USD Billion) (Kilotons)

6. Global Biodiesel Methanol Market, By Region, 2020–2033 (USD Billion) (Kilotons)

7. Global Others Methanol Market, By Region, 2020–2033 (USD Billion) (Kilotons)

8. Global Methanol Market, By Application, 2020–2033 (USD Billion) (Kilotons)

9. Global Automotive Methanol Market, By Region, 2020–2033 (USD Billion) (Kilotons)

10. Global Construction Methanol Market, By Region, 2020–2033 (USD Billion) (Kilotons)

11. Global Electronics Methanol Market, By Region, 2020–2033 (USD Billion) (Kilotons)

12. Global Paints & Coatings Methanol Market, By Region, 2020–2033 (USD Billion) (Kilotons)

13. Global Others Methanol Market, By Region, 2020–2033 (USD Billion) (Kilotons)

14. Global Methanol Market, By Region, 2020–2033 (USD Billion) (Kilotons)

15. North America Methanol Market, By Derivatives, 2020–2033 (USD Billion) (Kilotons)

16. North America Methanol Market, By Application, 2020–2033 (USD Billion) (Kilotons)

17. U.S. Methanol Market, By Derivatives, 2020–2033 (USD Billion) (Kilotons)

18. U.S. Methanol Market, By Application, 2020–2033 (USD Billion) (Kilotons)

19. Canada Methanol Market, By Derivatives, 2020–2033 (USD Billion) (Kilotons)

20. Canada Methanol Market, By Application, 2020–2033 (USD Billion) (Kilotons)

21. Mexico Methanol Market, By Derivatives, 2020–2033 (USD Billion) (Kilotons)

22. Mexico Methanol Market, By Application, 2020–2033 (USD Billion) (Kilotons)

23. Europe Methanol Market, By Derivatives, 2020–2033 (USD Billion) (Kilotons)

24. Europe Methanol Market, By Application, 2020–2033 (USD Billion) (Kilotons)

25. Germany Methanol Market, By Derivatives, 2020–2033 (USD Billion) (Kilotons)

26. Germany Methanol Market, By Application, 2020–2033 (USD Billion) (Kilotons)

27. France Methanol Market, By Derivatives, 2020–2033 (USD Billion) (Kilotons)

28. France Methanol Market, By Application, 2020–2033 (USD Billion) (Kilotons)

29. U.K. Methanol Market, By Derivatives, 2020–2033 (USD Billion) (Kilotons)

30. U.K. Methanol Market, By Application, 2020–2033 (USD Billion) (Kilotons)

31. Italy Methanol Market, By Derivatives, 2020–2033 (USD Billion) (Kilotons)

32. Italy Methanol Market, By Application, 2020–2033 (USD Billion) (Kilotons)

33. Spain Methanol Market, By Derivatives, 2020–2033 (USD Billion) (Kilotons)

34. Spain Methanol Market, By Application, 2020–2033 (USD Billion) (Kilotons)

35. Asia Pacific Methanol Market, By Derivatives, 2020–2033 (USD Billion) (Kilotons)

36. Asia Pacific Methanol Market, By Application, 2020–2033 (USD Billion) (Kilotons)

37. Japan Methanol Market, By Derivatives, 2020–2033 (USD Billion) (Kilotons)

38. Japan Methanol Market, By Application, 2020–2033 (USD Billion) (Kilotons)

39. China Methanol Market, By Derivatives, 2020–2033 (USD Billion) (Kilotons)

40. China Methanol Market, By Application, 2020–2033 (USD Billion) (Kilotons)

41. India Methanol Market, By Derivatives, 2020–2033 (USD Billion) (Kilotons)

42. India Methanol Market, By Application, 2020–2033 (USD Billion) (Kilotons)

43. South America Methanol Market, By Derivatives, 2020–2033 (USD Billion) (Kilotons)

44. South America Methanol Market, By Application, 2020–2033 (USD Billion) (Kilotons)

45. Brazil Methanol Market, By Derivatives, 2020–2033 (USD Billion) (Kilotons)

46. Brazil Methanol Market, By Application, 2020–2033 (USD Billion) (Kilotons)

47. Middle East and Africa Methanol Market, By Derivatives, 2020–2033 (USD Billion) (Kilotons)

48. Middle East and Africa Methanol Market, By Application, 2020–2033 (USD Billion) (Kilotons)

49. UAE Methanol Market, By Derivatives, 2020–2033 (USD Billion) (Kilotons)

50. UAE Methanol Market, By Application, 2020–2033 (USD Billion) (Kilotons)

51. South Africa Methanol Market, By Derivatives, 2020–2033 (USD Billion) (Kilotons)

52. South Africa Methanol Market, By Application, 2020–2033 (USD Billion) (Kilotons)

List of Figures 

1. Global Methanol Market Segmentation

2. Methanol Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Methanol Market Attractiveness Analysis By Derivatives

9. Global Methanol Market Attractiveness Analysis By Application

10. Global Methanol Market Attractiveness Analysis By Region

11. Global Methanol Market: Dynamics

12. Global Methanol Market Share by Derivatives (2023 & 2033)

13. Global Methanol Market Share by Application (2023 & 2033)

14. Global Methanol Market Share by Regions (2023 & 2033)

15. Global Methanol Market Share by Company (2023)

This study forecasts revenue at global, regional, and country levels from 2020 to 2033. The Brainy Insights has segmented the global Methanol market on the basis of below mentioned segments:

Global Methanol Market by Derivatives:

  • Formaldehyde
  • Acetic Acid
  • Gasoline
  • Methanol-to-Olefins/Methanol-to-Propylene (MTO/MTP)
  • Biodiesel
  • Others

Global Methanol Market by Application:

  • Automotive
  • Construction
  • Electronics
  • Paints and Coatings
  • Others

Global Methanol Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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