Medical Tourism Market

Medical Tourism Market Size by Treatment Type (Cancer Treatment, Cardiovascular Treatment, Cosmetic Treatment, Dental Treatment, Fertility Treatment, Neurological Treatment, Orthopedic Treatment and Others), Service Provider (Public and Private), Patient Type (Inpatient and Outpatient), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2023 to 2032

Base Year: 2022 Historical Data: 2019-21
  • Report ID: TBI-13874
  • Published Date: Dec, 2023
  • Pages: 238
  • Category: Healthcare
  • Format: PDF
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The global Medical Tourism market generated USD 20.07 billion revenue in 2022 and is projected to grow at a CAGR of 21.17% from 2023 to 2032. The market is expected to reach USD 136.93 billion by 2032. A key catalyst for the growth of the medical tourism market is the prospect of cost savings. Furthermore, the availability of high-quality healthcare serves as another pivotal factor driving medical tourism. Additionally, the swift progress in medical technology and the widespread adoption of telemedicine have played instrumental roles in globalizing healthcare services.

Market Introduction:

Medical tourism refers to individuals travelling to foreign countries for medical treatment or healthcare services. This phenomenon has gained popularity due to several factors, including the potential for cost savings, access to high-quality medical care, and advancements in medical technology. People often choose medical tourism for elective procedures, surgeries, or treatments that may be more affordable or readily available in other countries. Patients opting for medical tourism typically consider factors such as the reputation of healthcare facilities, the expertise of medical professionals, and the overall quality of care. Beyond cost considerations, individuals may choose medical tourism destinations that offer a combination of healthcare excellence, state-of-the-art facilities, and a supportive recovery environment. Globalization and technological advancements have further facilitated the growth of medical tourism by enabling the exchange of medical knowledge and expertise across borders. Telemedicine is crucial, allowing patients to consult with healthcare providers remotely, make informed decisions about their medical care, and even receive post-treatment follow-up consultations from their home country.

Medical Tourism Market Size

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Recent Development
  • In November 2023: For the 14th consecutive year, Hamad Medical Corporation is set to launch its clinics in the Sealine area for the upcoming 2023/2024 winter camping season. Operating until April 30, 2024, the clinic will welcome campers and visitors from the Sealine area and Khor Al Adaid starting at 3 pm upon its commencement. This initiative aligns with HMC's ongoing dedication to delivering secure, empathetic, and efficient healthcare to all residents nationwide throughout the year. Every Thursday, at 3 pm, the clinic will open its doors for the camping season, ensuring continuous operation until 3 am on Saturday—a 36-hour uninterrupted service. This consistent schedule will be maintained weekly throughout the camping season.    
  • In July 2023: KPJ Healthcare Berhad, Malaysia's biggest private healthcare provider, has entered into a MoU (Memorandum of Understanding) with Gentari Sdn Bhd, a prominent clean energy solutions provider. This strategic collaboration aims to spearhead decarbonization initiatives within the healthcare sector and push KPJ Healthcare Berhad toward sustainable growth. A key aspect of this partnership, as outlined in the MoU, involves the installation of electric vehicle ("EV") charging structures at ten KPJ Healthcare Berhad premises. These EV charging facilities will soon be accessible to individuals on a pay-per-use basis, contributing to Malaysia's expanding EV infrastructure development. This initiative also aims to promote EV adoption among KPJ Healthcare's staff, patients, and visitors.
  • In June 2023: Bumrungrad International Hospital intends to build a 150-bed boutique hospital and advanced diagnostic centre in Phuket, Thailand. This initiative is a crucial part of Bumrungrad's strategy to extend its top-tier medical services to the promising market in the Thai province, commencing with Phuket, a major city in the country's southern region. The forthcoming hospital will align with Bumrungrad's approach of delivering individualized care and incorporating cutting-edge medical technology to benefit patients.  

Market Dynamics:

Drivers

Low Cost - One key factor is the considerable opportunity for cost reduction. In certain nations, medical treatments and procedures may come at a significantly lower cost than in the patient's home country, even when accounting for travel and accommodation expenditures.

Quality of Care - Access to high-quality healthcare services and advanced medical technologies is a key motivator for medical tourists. As a result, many of them travel to countries known for their renowned medical facilities, skilled healthcare professionals, and state-of-the-art equipment.

Lengthy Wait Times - Lengthy waiting times for medical procedures in some countries drive patients to seek faster access to healthcare services abroad. Medical tourism allows individuals to receive timely treatments and reduce waiting times.

Restraints:

Lack of Continuity of Care - Follow-up care and continuity of treatment may be compromised when patients return to their home countries after medical procedures abroad. Coordinating post-treatment care and communication between international healthcare providers and local healthcare systems can be challenging.

Language and Cultural Barriers - Language differences and cultural barriers can hinder communication between patients and healthcare providers. This factor can lead to misunderstandings, misinterpreted medical information, and challenges obtaining informed consent.

Opportunities:

Expanding Range of Medical Services - Opportunities exist to expand medical tourism services to cover a broader range of medical procedures and treatments. As healthcare facilities in different countries continue to advance, offering diverse specialized services can attract a wider pool of international patients.

Technology Integration - Integrating advanced technologies such as telemedicine, virtual consultations, and digital health records can enhance the medical tourism experience. This factor can facilitate pre-travel consultations and post-treatment follow-ups and improve care coordination between international healthcare providers and patients.

Collaboration and Partnerships - Collaborations and partnerships between healthcare providers, travel agencies, and insurance companies can create comprehensive medical tourism packages. These partnerships can streamline the patient process, offering bundled services that include healthcare, travel, and accommodations.

Challenges:

Travel-related Risks - Travel-related risks, including exposure to infectious diseases, long travel durations, and the physical stress of international travel, can be significant concerns for patients, especially those with pre-existing health conditions.

Regulatory Complexity - Navigating diverse regulatory frameworks, legal systems, and licensing requirements in different countries can be complex. Harmonizing regulations to ensure patient safety and standardization while respecting local laws is challenging for the medical tourism industry.

Regional segmentation analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. Asia Pacific emerged as the most prominent global Medical Tourism market, with a 70.29% market revenue share in 2022.

Cost is a significant driver for medical tourism, and many governments in the Asia Pacific region provide medical services at a lower cost compared to developed countries in North America and Europe. This cost advantage is particularly appealing to individuals seeking affordable yet high-quality healthcare. Furthermore, many nations in the Asia Pacific region have invested significantly in healthcare infrastructure, with state-of-the-art medical facilities and well-qualified healthcare professionals. The availability of advanced medical technologies and skilled medical professionals contributes to the region's appeal for medical tourists. Additionally, some Asian Pacific countries have developed expertise in specific medical specialities. For example, countries like India, Thailand, and Singapore are known for their excellence in medical fields such as cardiology, orthopedics, and oncology. This specialization attracts patients seeking specialized treatments. Several hospitals and healthcare facilities in the Asia Pacific region have obtained international accreditations and certifications. Adherence to international standards in healthcare practices and patient safety enhances the credibility and trustworthiness of these facilities. Europe held a considerable market share in 2022. Europe is a hub for medical research and innovation. The region is often at the forefront of medical advancements and clinical trials, offering access to cutting-edge treatments and technologies that may not be widely available elsewhere. In addition, European countries, such as Germany, Switzerland, and the United Kingdom, have a global reputation for providing high-quality healthcare services. Positive perceptions of European healthcare contribute to the region's attractiveness to medical tourists seeking world-class medical care. Besides, Europe's rich cultural heritage, historical landmarks, and diverse tourist attractions make it an appealing destination for medical tourists. Patients often choose European countries not only for medical treatments but also to experience the cultural and tourist offerings.

Asia Pacific Region Medical Tourism Market Share in 2022 - 70.29%

 

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Treatment Type Segment Analysis

The treatment type segment is classified into cancer treatment, cardiovascular treatment, cosmetic treatment, dental treatment, fertility treatment, neurological treatment, orthopedic treatment and others. The cosmetic treatment segment dominated the market, with a share of around 30.27% in 2022. Some countries have gained a reputation for having specialized expertise in cosmetic and aesthetic procedures. Patients seek destinations where healthcare professionals have specific skills and experience in plastic surgery, dermatology, and other cosmetic treatments. In addition, medical tourism destinations often adopt advanced technologies and techniques in cosmetic treatments. Patients may have access to the latest innovations in plastic surgery, non-invasive cosmetic procedures, and dental aesthetics that may not be widely available in their home countries. Besides, cosmetic treatments are often considered more private than other medical procedures. Seeking such treatments in a foreign country can provide anonymity and privacy that may be desirable for individuals who prefer confidentiality.

Service Provider Segment Analysis

The service provider segment is divided into public and private. The private segment dominated the market, with a share of around 65.82% in 2022. Private healthcare providers often emphasize quality of care and patient satisfaction. They invest in modern facilities, state-of-the-art technologies, and well-trained medical professionals to attract international patients seeking high standards of medical treatment. Furthermore, private service providers often focus on providing a patient-centric approach to care. This aspect includes personalized services, shorter appointment wait times, and more attention to individual patient needs, which can enhance the overall patient experience. Many private healthcare facilities in medical tourism destinations also offer luxurious accommodations and amenities. The emphasis on comfort and a positive environment contributes to a more pleasant experience for medical tourists undergoing treatments.

Patient Type Segment Analysis

The patient type segment is split into inpatient and outpatient. The inpatient segment dominated the market, with a share of around 71.48% in 2022. Inpatient care allows for a more comprehensive and continuous provision of medical services. Patients undergoing major procedures or surgeries may require close monitoring, postoperative care, and rehabilitation, best delivered in an inpatient setting. The emphasis on quality and comprehensive care attracts medical tourists seeking optimal treatment outcomes. Also, certain medical procedures, especially major surgeries, require longer recovery. Inpatient facilities are well-equipped to manage the extended recovery process, providing a controlled environment for patients to heal and receive necessary medical attention during recuperation. Moreover, inpatient care is crucial for postoperative monitoring and rehabilitation services. Medical tourists undergoing surgeries, such as joint replacements or cardiac procedures, benefit from inpatient facilities that can closely monitor recovery progress and provide necessary rehabilitation support.

Some of the Key Market Players:
  • Asklepios Kliniken GmbH & Co. KGaA
  • Anadolu Medical Center
  • Aditya Birla Memorial Hospital
  • Asian Heart Institute
  • Apollo Hospitals
  • Bumrungrad International Hospital
  • Bangkok Chain Hospital
  • Barbados Fertility Centre
  • Clemenceau
  • Carolina Medical Center
  • Dr. B. L. Kapur Memorial Hospital
  • Fortis Hospital
  • Gleneagles Hospitals
  • Hamad Medical Corporation
  • Infectious Diseases Partners Pte Ltd.
  • Jordan Hospital
  • Kasemrad International Hospital
  • KPJ Healthcare Berhad
  • Klinikum Medical Link
  • Livonta Global
  • Min-Sheng General Hospital
  • Max Healthcare
  • Mission Hospital
  • Miot Hospital
  • Mount Elizbeth Hospitals
  • Manipal Health Enterprises Pvt. Ltd.
  • MOHW Hengchun Tourism Hospital
  • Prince Court Medical Centre
  • Penang Adventist Hospital
  • Raffles Medical Group
  • Samitivej Public Company Limited
  • Wooridul Spine Hospital

Report Description:

Attribute Description
Market Size Revenue (USD Billion)
Market size value in 2022 USD 20.07 Billion
Market size value in 2032 USD 136.93 Billion
CAGR (2023 to 2032) 21.17%
Historical data 2019-2021
Base Year 2022
Forecast 2023-2032
Region The regions analyzed for the market are Asia Pacific, Europe, South America, North America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
Segments Treatment Type, Service Provider, and Patient Type

Frequesntly Asked Questions

As per The Brainy Insights, the size of the medical tourism market was valued at USD 20.07 billion in 2022 to USD 136.93 billion by 2032.

The global medical tourism market is growing at a CAGR of 21.17% during the forecast period 2023-2032.

The Asia Pacific region became the largest market for medical tourism.

Low cost and quality of care drive the market's growth.

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This study forecasts revenue at global, regional, and country levels from 2019 to 2032. The Brainy Insights has segmented the global Medical Tourism market based on below-mentioned segments:

Global Medical Tourism Market by Treatment Type:

  • Cancer Treatment
  • Cardiovascular Treatment
  • Cosmetic Treatment      
  • Dental Treatment
  • Fertility Treatment
  • Neurological Treatment
  • Orthopaedic Treatment
  • Others

Global Medical Tourism Market by Service Provider:

  • Public
  • Private

Global Medical Tourism Market by Patient Type:

  • Inpatient
  • Outpatient

Global Medical Tourism Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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