Medical Holography Market

Medical Holography Market Size by Product (Holographic Display, Holographic Microscope, Holographic Print, Holographic Software), Application (Medical Imaging, Medical Education, Biomedical Research), End User, Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2024 to 2033

Base Year: 2023 Historical Data: 2020-22
  • Report ID: TBI-12545
  • Published Date: Oct, 2021
  • Pages: 237
  • Category: Healthcare
  • Format: PDF
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Global medical holography market is expected to reach USD 21,721.02 Million by 2033, at a CAGR of 32.13% from 2024 to 2033. Global Medical Holography market is witnessing a considerable growth owing to increase in geriatric population. Medical Holography is a non-invasive method, with the help of which organs and tissues can be easily visualized. This has stopped surgeries which were done just for examination and at the same time the safety of the patient is also increased. With the help of Holography, surgeons can study the case before the operation and plan it so that the scope of error can be eliminated. Holography is used for training in medical institutions, with its help students are told about organs and tissues in detail. With this, high level medical education can be provided to the students.

Market Overview:

Holography is a wider field in medical sciences and is established in medical imaging industry. It is mainly defined as the science of making holograms which are specifically used for three dimensional images of the holographed subject. It is principally a physical structure that diffracts light into an image with the help of photographic recording of a light field. The holographic optical elements can accomplish varied functions of lenses, mirrors, gratings, and mixtures of them, these are used in myriad technical devices. Holography can exactly rebuild the wave front that is reflected by an object which results in a replicated object floating in midair. Medical holography have plays a significant role in medical imaging industry and has diverse applications such as in the clinical imaging applications of holography in the healthcare sector, and for representation of complex 3D structures and so on. Above mentioned factors are expected to drive the medical holography market over the forecast period. Moreover, companies are into a co-marketing tie-up with the healthcare companies to grow its geographical footprint globally which is expected to drive the global medical holography market over the forecast period. The technology are used in the healthcare education sector, as medical holograms surges the understanding of the anatomical studies as matched to the traditional methods textbooks and printed pictures. Expanding the application of holography is estimated to revolutionize the education and training sectors in the medical and healthcare industry. With a rise in the geriatric population and prevalent chronic diseases that are expected to drive the demand for medical diagnosis, medical holography technology is anticipated to gain importance in the coming years. Holography technology is utilized over a wide range of applications in the healthcare industry, which is further anticipated to drive the demand for holograms across several applications. Other than the healthcare industry, it is applicable in other industries such as military mapping, information storage, security, etc. The major factors driving the market include growing geriatric population, increasing prevalence of chronic diseases, increasing adoption of holography technology among the patients and the healthcare professionals, need for minimal or non-invasive diagnosis coupled with increase in research and development activities associated with application of holography is expected to drive the growth for medical holography. However, lack of awareness and expensive treatments, are the major hindrance for market growth in forecasting period.

Medical Holography Market Size

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Market Dynamics:

Drivers
  • Increase in geriatric population

The rise in the geriatric population and widespread chronic diseases are expected to drive the demand for medical diagnosis which in turn is anticipated to raise the need of holography technology. The use of medical holographs allows less-invasive procedures for various diagnostic procedures, improving the safety profile and accordingly yielding better patient outcomes. Heart defects, which includes Aortic Stenosis, Pulmonary Stenosis, Tetralogy of Fallot, Ventricular Septal Defect, and many others, can be better imagined in 3D format for planning the interventional processes. This will drive the medical holography market.

  • Increasing adoption of holography technology among the patients and the healthcare professionals

As mentioned, the use of medical holographs allows less-invasive procedures for various diagnostic procedures, improving the safety profile and accordingly yielding better patient outcomes. Increase in the number of R&D activities led by prominent pharmaceutical and biotechnological companies are anticipated to widen the base of biomedical research initiatives. This successive increase in R&D efforts is expected to provide lucrative growth opportunities for the medical holography market in the coming years. Moreover, rising clinical application of holography in treatment of orthopedics, cardiac electrophysiology, radiological & surgical procedures, and dentistry is functioning in favor to increase the demand for medical holography.

Restraints:
  • Lack of awareness and expensive treatments

The high computational costs related with processing holograms and less effective projection under sunlight can restrain the growth of medical holography market. Also the lack of awareness about the latest technologies going to restrain the market. However developing technological innovations, such as inclusion of advanced pico-like projectors and miniaturized light emitting diodes to deliver high clarity holographic images, are estimated to trigger the demand for medical holography, which would open paths for the growth of market.

Opportunities:
  • For better representation of complex 3D structures

Medical holography plays a significant role in medical imaging industry and has varied applications such as in the clinical imaging applications of holography in the healthcare sector, and for representation of complex 3D structures and so on. For instance, EchoPixel provided real 3D to assist their physicians in planning surgical and interventional procedures to treat heart-related issues. Heart defects, which includes Aortic Stenosis, Pulmonary Stenosis, Tetralogy of Fallot, Ventricular Septal Defect, and many others, can be better envisioned in 3D format for planning the interventional processes. Other than the healthcare industry, it is appropriately used in other industries such as military mapping, information storage, security, etc. These factors are going to drive the market in the forecasting period.

Segmentation Analysis:

The global medical holography market has been segmented based on product, application, end user and regions.

  • Product segment include holographic display, holographic microscope, holographic print, holographic software and others. The Holographic Display segment held the substantial market share of over 59.21% in 2023. Holographic Display segment is the leading product segment of the global Medical holography market and is expected to register highest CAGR of 32.8%, as it provides the experts with a unique user experience by creating accurate 3D holograms within the hands reach. Holographic microscope of product type segment is expected to grow at rate of 27.5%. The major factor boosting the market growth of holographic microscope segment is imaging the inside of the living cell in 3D without the need for labeling it or deploying invasive techniques.
  • The application segment includes medical imaging, medical education and biomedical research. Biomedical research segment accounted for the largest market share in 2023 of around 70.23%. The market for Biomedical research of application type segment is expected to grow at the highest growth rate during the forecast period, owing to the dominant chronic diseases, growing geriatric population and measurement of clinically vital components like hemoglobin content and mean cell volume of RBCs.
  • The end user segment includes academic centers, pharmaceutical & biotechnology companies, hospitals & clinics and research laboratories. Research laboratories segment accounted for the largest market share in 2023. The most dominant of end user’s have been witnessed in research laboratories with a 32% market share. This can be credited to an increased focus on research and development of Holographic technologies owing to the global demand.
Regional segmentation analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, and the Middle East and Africa. North America was the largest region in the global Medical Holography market, accounting for 41.67% of the market in 2023.

The North America Medical Holography Market Share in 2023 - 41.67%

 

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  • North America dominates the Medical Holography market and is expected to contribute over 41.67% of the revenue share. The United States and Canada are highly progressive in terms of new technology procurement, early release in the market, better reimbursement policies and home to headquarters of several medical devices and pharmaceutical companies. Since, there is a large set of the international population which also approach these countries for one of the best medical treatments, the rapid adoption of new technology such as medical holography is of many advantages across all end users. The requirement to ease the treatment and procedures has evolved significantly in past one decade which has given growth to several R&D investments and venture partners funding to new start-ups which drive the medical holography market in North America.
  • However, over the forecast period, Asia-Pacific is expected to witness the fastest growth. Developing healthcare systems and growing numbers of government initiatives in developing economies like China, India, Japan, and Malaysia are expected to be the fastest growing markets in the region.
Competitive Analysis:

Developing and developed countries are offering greater opportunities and major players are continuously focused on new developments, strategic partnerships, acquisitions and venture capital investments to obtain high growth in the market.

For instance, in May 2016, Holoxica Limited came up with the world’s first 3-D digital hologram image of the human brain fiber pathways. This new brain path imaging assisted neurosurgeons and physicians to find, diagnose, and treat a wide range of neurological conditions, such as motor neuron disease (MND), stroke, Alzheimer’s, and cancer.

For instance, in April 2016, Both Mach7 Technologies and 3D Medical merged. The combined company worked on emerging advanced medical image management solutions to customers across five continents.

List of Key Market Players:
  • EchoPixel, Inc.
  • Realview Imaging Ltd.
  • Mach7 Technologies Pte. Ltd.
  • Ovizio Imaging systems
  • Holoxica Ltd.
  • zSpace, Inc.
  • Lyncee Tec
  • Eon Reality
  • Holografika Kft.
  • Zebra Imaging
Key Target Audience
  • Hospitals
  • Clinics
  • Government Authorities
  • Research Organization

Report Description:

  • The base year for the study has been considered 2023, historic year 2020 to 2022 and, the forecast period considered is from 2024 to 2033. The global Medical Holography market is analyzed on the basis of value (USD Million).
  • The study delivers a comprehensive analysis of global Medical Holography market by product, application, end user and regions. The report offers in-depth analysis of driving factors, opportunities, restraints, and challenges for gaining the key insight of the market. The report emphasizes on all the key trends that play a vital role in the enlargement of the market from 2024 to 2033.
  • Porter’s Five Forces model is used in order to recognize the competitive scenario in the global Medical Holography market. This report incorporates the industry analysis which is focused on providing an extensive view of the Medical Holography market.
  • The study also includes attractiveness analysis of product, application, end user and regions which are bench-marked based on their market size, growth rate and attractiveness in terms of present and future opportunity for understanding the future growth of the market.
  • The report provides company profile of the key players operating in the Medical Holography market and a comparative analysis based on their business overviews, product offering, segment market share, regional presence, business strategies, innovations, mergers & acquisitions, recent developments, joint venture, collaborations, partnerships, SWOT analysis, and key financial information.
  • The market estimates have been evaluated by considering the effect of different political, economic, social, technological and legal factors which are based on our extensive secondary research, primary research, and in-house databases.

Frequesntly Asked Questions

As per The Brainy Insights, the size of the medical holography market was valued at USD 1,339.26 million in 2023 and is anticipated to reach USD 21,721.02 million by 2033.

Global medical holography market is growing at a CAGR of 32.13% during the forecast period 2024-2033.

The global medical holography market has been segmented based on product, application, end user and regions. The holographic display segment held the substantial market share in 2023. Biomedical research segment accounted for the largest market share.

The North America region emerged as the largest market for the medical holography.

Increase in geriatric population is the key driving factor for the medical holography market.

Lack of awareness and expensive treatments could hamper the market growth.

For better representation of complex 3D structures will provide huge opportunities to the market.

Key players are EchoPixel, Inc., Realview Imaging Ltd., Mach7 Technologies Pte. Ltd., Ovizio Imaging systems, Holoxica Ltd., zSpace, Inc.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Product
          4.3.2. Market Attractiveness Analysis By Application
          4.3.3. Market Attractiveness Analysis By End User
          4.3.4. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Increase in geriatric population
          5.2.2. Increasing adoption of holography technology among the patients and the healthcare professionals
    5.3. Restraints
          5.3.1. Lack of awareness and expensive treatments
    5.4. Opportunities
          5.4.1. For better representation of complex 3D structures

6. Global Medical Holography Market Analysis and Forecast, By Product
    6.1. Segment Overview
    6.2. Holographic Display
          6.2.1. Laser
          6.2.2. Touchable
          6.2.3. Piston
          6.2.4. Semi-Transparent
    6.3. Holographic Microscope
    6.4. Holographic Print
    6.5. Holographic Software
    6.6. Others

7. Global Medical Holography Market Analysis and Forecast, By Application
    7.1. Segment Overview
    7.2. Medical Imaging
          7.2.1. Ophthalmology
          7.2.2. Dentistry
          7.2.3. Urology
          7.2.4. Otology
          7.2.5. Orthopedics
          7.2.6. Others
    7.3. Medical Education
    7.4. Biomedical Research

8. Global Medical Holography Market Analysis and Forecast, By End User
    8.1. Segment Overview
    8.2. Academic Centers
    8.3. Pharmaceutical & Biotechnology Companies
    8.4. Hospitals & Clinics
    8.5. Research Laboratories

9. Global Medical Holography Market Analysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
    9.5. South America
          9.5.1. Brazil
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa

10. Global Medical Holography Market-Competitive Landscape
    10.1. Overview
    10.2. Market Share of Key Players in Global Medical Holography Market
          10.2.1. Global Company Market Share
          10.2.2. North America Company Market Share
          10.2.3. Europe Company Market Share
          10.2.4. APAC Company Market Share
    10.3. Competitive Situations and Trends
          10.3.1. Product Launches and Developments
          10.3.2. Partnerships, Collaborations, and Agreements
          10.3.3. Mergers & Acquisitions
          10.3.4. Expansions

11. Company Profiles
    11.1. EchoPixel, Inc.
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company Product Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. Realview Imaging Ltd.
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company Product Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. Mach7 Technologies Pte. Ltd.
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company Product Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. Ovizio Imaging systems
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company Product Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis
    11.5. Holoxica Ltd.
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company Product Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis
    11.6. zSpace, Inc.
          11.6.1. Business Overview
          11.6.2. Company Snapshot
          11.6.3. Company Market Share Analysis
          11.6.4. Company Product Portfolio
          11.6.5. Recent Developments
          11.6.6. SWOT Analysis
    11.7. Lyncee Tec
          11.7.1. Business Overview
          11.7.2. Company Snapshot
          11.7.3. Company Market Share Analysis
          11.7.4. Company Product Portfolio
          11.7.5. Recent Developments
          11.7.6. SWOT Analysis
    11.8. Eon Reality
          11.8.1. Business Overview
          11.8.2. Company Snapshot
          11.8.3. Company Market Share Analysis
          11.8.4. Company Product Portfolio
          11.8.5. Recent Developments
          11.8.6. SWOT Analysis
    11.9. Holografika Kft
          11.9.1. Business Overview
          11.9.2. Company Snapshot
          11.9.3. Company Market Share Analysis
          11.9.4. Company Product Portfolio
          11.9.5. Recent Developments
          11.9.6. SWOT Analysis
    11.10. Zebra Imaging
          11.10.1. Business Overview
          11.10.2. Company Snapshot
          11.10.3. Company Market Share Analysis
          11.10.4. Company Product Portfolio
          11.10.5. Recent Developments
          11.10.6. SWOT Analysis

List of Table

1. Global Medical Holography Market, By Product, 2020–2033 (USD Million)

2. Global Holographic Display Medical Holography Market, By Region, 2020–2033 (USD Million)

3. Global Holographic Microscope Medical Holography Market, By Region, 2020–2033 (USD Million)

4. Global Holographic Print Medical Holography Market, By Region, 2020–2033 (USD Million)

5. Global Holographic Software Medical Holography Market, By Region, 2020–2033 (USD Million)

6. Global Others Medical Holography Market, By Region, 2020–2033 (USD Million)

7. Global Medical Holography Market, By Application, 2020–2033 (USD Million)

8. Global Medical Imaging, Medical Holography Market, By Region, 2020–2033 (USD Million)

9. Global Medical Education, Medical Holography Market, By Region, 2020–2033 (USD Million)

10. Global Biomedical Research, Medical Holography Market, By Region, 2020–2033 (USD Million)

11. Global Medical Holography Market, By End User, 2020–2033 (USD Million)

12. Global Academic Centers, Medical Holography Market, By Region, 2020–2033 (USD Million)

13. Global Pharmaceutical & Biotechnology Companies, Medical Holography Market, By Region, 2020–2033 (USD Million)

14. Global Hospitals & Clinics, Medical Holography Market, By Region, 2020–2033 (USD Million)

15. Global Research Laboratories, Medical Holography Market, By Region, 2020–2033 (USD Million)

16. Global Medical Holography Market, By Region, 2020–2033 (USD Million) 

17. Global Medical Holography Market, By North America, 2020–2033 (USD Million)

18. North America Medical Holography Market, By Product, 2020–2033 (USD Million)

19. North America Medical Holography Market, By Application, 2020–2033 (USD Million)

20. North America Medical Holography Market, By End User, 2020–2033 (USD Million)

21. U.S. Medical Holography Market, By Product, 2020–2033 (USD Million)

22. U.S. Medical Holography Market, By Application, 2020–2033 (USD Million)

23. U.S. Medical Holography Market, By End User, 2020–2033 (USD Million)

24. Canada Medical Holography Market, By Product, 2020–2033 (USD Million)

25. Canada Medical Holography Market, By Application, 2020–2033 (USD Million)

26. Canada Medical Holography Market, By End User, 2020–2033 (USD Million)

27. Mexico Medical Holography Market, By Product, 2020–2033 (USD Million)

28. Mexico Medical Holography Market, By Application, 2020–2033 (USD Million)

29. Mexico Medical Holography Market, By End User, 2020–2033 (USD Million)

30. Europe Medical Holography Market, By Product, 2020–2033 (USD Million)

31. Europe Medical Holography Market, By Application, 2020–2033 (USD Million)

32. Europe Medical Holography Market, By End User, 2020–2033 (USD Million)

33. Germany Medical Holography Market, By Product, 2020–2033 (USD Million)

34. Germany Medical Holography Market, By Application, 2020–2033 (USD Million)

35. Germany Medical Holography Market, By End User, 2020–2033 (USD Million)

36. France Medical Holography Market, By Product, 2020–2033 (USD Million)

37. France Medical Holography Market, By Application, 2020–2033 (USD Million)

38. France Medical Holography Market, By End User, 2020–2033 (USD Million)

39. U.K. Medical Holography Market, By Product, 2020–2033 (USD Million)

40. U.K. Medical Holography Market, By Application, 2020–2033 (USD Million)

41. U.K. Medical Holography Market, By End User, 2020–2033 (USD Million)

42. Italy Medical Holography Market, By Product, 2020–2033 (USD Million)

43. Italy Medical Holography Market, By Application, 2020–2033 (USD Million)

44. Italy Medical Holography Market, By End User, 2020–2033 (USD Million)

45. Spain Medical Holography Market, By Product, 2020–2033 (USD Million)

46. Spain Medical Holography Market, By Application, 2020–2033 (USD Million)

47. Spain Medical Holography Market, By End User, 2020–2033 (USD Million)

48. Asia Pacific Medical Holography Market, By Product, 2020–2033 (USD Million)

49. Asia Pacific Medical Holography Market, By Application, 2020–2033 (USD Million)

50. Asia Pacific Medical Holography Market, By End User, 2020–2033 (USD Million)

51. Japan Medical Holography Market, By Product, 2020–2033 (USD Million)

52. Japan Medical Holography Market, By Application, 2020–2033 (USD Million)

53. Japan Medical Holography Market, By End User, 2020–2033 (USD Million)

54. China Medical Holography Market, By Product, 2020–2033 (USD Million)

55. China Medical Holography Market, By Application, 2020–2033 (USD Million)

56. China Medical Holography Market, By End User, 2020–2033 (USD Million)

57. India Medical Holography Market, By Product, 2020–2033 (USD Million)

58. India Medical Holography Market, By Application, 2020–2033 (USD Million)

59. India Medical Holography Market, By End User, 2020–2033 (USD Million)

60. South America Medical Holography Market, By Product, 2020–2033 (USD Million)

61. South America Medical Holography Market, By Application, 2020–2033 (USD Million)

62. South America Medical Holography Market, By End User, 2020–2033 (USD Million)

63. Brazil Medical Holography Market, By Product, 2020–2033 (USD Million)

64. Brazil Medical Holography Market, By Application, 2020–2033 (USD Million)

65. Brazil Medical Holography Market, By End User, 2020–2033 (USD Million)

66. Middle East and Africa Medical Holography Market, By Product, 2020–2033 (USD Million)

67. Middle East and Africa Medical Holography Market, By Application, 2020–2033 (USD Million)

68. Middle East Medical Holography Market, By End User, 2020–2033 (USD Million)

69. UAE Medical Holography Market, By Product, 2020–2033 (USD Million)

70. UAE Medical Holography Market, By Application, 2020–2033 (USD Million)

71. UAE Medical Holography Market, By End User, 2020–2033 (USD Million)

72. South Africa Medical Holography Market, By Product, 2020–2033 (USD Million)

73. South Africa Medical Holography Market, By Application, 2020–2033 (USD Million)

74. South Africa Medical Holography Market, By End User, 2020–2033 (USD Million)

List of Figures 

1. Global Medical Holography Market Segmentation

2. Medical Holography Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Medical Holography Market Attractiveness Analysis By Product

9. Global Medical Holography Market Attractiveness Analysis By Application

10. Global Medical Holography Market Attractiveness Analysis By End User

11. Global Medical Holography Market Attractiveness Analysis By Region

12. Global Medical Holography Market: Dynamics

13. Global Medical Holography Market Share By Product (2023 & 2033)

14. Global Medical Holography Market Share by Application (2023 & 2033)

15. Global Medical Holography Market Share by End User (2023 & 2033)

16. Global Medical Holography Market Share by Regions (2023 & 2033)

17. Global Medical Holography Market Share by Company (2023)

This study forecasts revenue at global, regional, and country levels from 2020 to 2033. The Brainy Insights has segmented the global Medical Holography market on the basis of below mentioned segments:

Global Medical Holography Market by Product:

  • Holographic Display
    •   Laser
    •   Touchable
    •   Piston
    •   Semi-Transparent
  • Holographic Microscope
  • Holographic Print
  • Holographic Software
  • Others

Global Medical Holography Market by Application:

  • Medical Imaging
    •   Ophthalmology
    •   Dentistry
    •   Urology
    •   Otology
    •   Orthopedics
    •   Others
  • Medical Education
  • Biomedical Research

Global Medical Holography Market by End User:

  • Academic Centers
  • Pharmaceutical & Biotechnology Companies
  • Hospitals & Clinics
  • Research Laboratories

Global Medical Holography Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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