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The global marketing automation market was valued at USD 6.76 Billion in 2023 and grew at a CAGR of 14.16% from 2024 to 2033. The market is expected to reach USD 25.41 Billion by 2033. The growth of the marketing automation market can be attributed to the rising demand in different applications such as healthcare, retail, BFSI, education, etc. Further, the increasing growth rate of cloud technology is providing the marketing automation market. The considerable growth in smartphone utilization globally is a fundamental driver behind the expansion of the marketing automation market. The current situation necessitates that customer retention and lead generation become crucial digital marketing avenues, leading to robust momentum within the marketing automation sector. The growing digitalization of businesses and the expanding reach of the internet have significantly boosted the demand for marketing automation solutions. This surge is driven by a variety of factors, including the need for targeted advertising, user retention strategies that foster business growth, and a focus on data-driven advertising methods. The surge in the utilization of IoT devices, big data, and analytics solutions, along with the requirement for thorough business automation and insights, are prime factors propelling market progressions towards marketing automation.
Businesses utilize marketing automation tools to automate their marketing tasks. Any organization's marketing staff can also automate email marketing, social media posting, and ad campaigns. Businesses may improve productivity and offer a customized experience to their clients by utilizing marketing automation services and technologies. Marketing automation can aid with the efficient completion of marketing tasks. Most businesses see marketing automation as a middle-of-the-funnel technology that works well for nurturing prospects through pre-crafted email sequences. The best results from marketing automation come from a combination of strategy, tech, and customer-centricity. Prospects may be nurtured and made profitable for the company using highly tailored, useful material.
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Increasing use in marketing applications: Marketing automation has become more popular in recent years due to its many benefits. Through marketing automation, the marketing automation software may guide their audience through a personalized customer journey. Without automation, the user would have to keep tabs on each marketing lead's move to reply with pertinent information. Over the use of cross-channel marketing automation, users may track customers and prospects over many channels. Marketing automation systems typically include advertising campaigns, CRM, SMS marketing, and other features, making it easy for users to construct custom cross-channel marketing processes and engage with their clients wherever they are. The software's vast customer data collection allows marketing automation to generate personalized experiences and quickly change content for every user.
Lack of effectiveness in certain operations: The system's overall effectiveness is the subject of the second drawback. Systems for marketing automation are made to lessen the laborious chores associated with making decisions. Therefore, the efficiency gained through manual labour will be lost when these systems are employed to substitute human workers.
Investment in cloud technology deployment: Dealing with environmental issues and creating new chances for information processes are made possible by cloud computing. One of the ways that the cloud has proven beneficial to businesses is that it eliminates the need for them to worry about the ongoing upkeep and repair of numerous devices—dozens, hundreds, or even thousands of them, by assuming responsibility for server maintenance. Marketing automation has an opportunity as cloud-based technology becomes more widely used. Automation is becoming more and more prevalent in industries, which is driving market expansion. Cloud storage is becoming widely used in businesses. Thus, stakeholders and employees may readily access the data using marketing automation software.
The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. The North American region emerged as the most significant global marketing automation market, with a revenue share of 42.7% in 2023.
The adoption of cloud and IoT technologies, as well as the expansion of end-user industries, is a major factor supporting the growth of the marketing automation market in North America. IT technology spending is rising, and many large and mid-sized businesses are incorporating automation tools into their marketing divisions. When embracing cutting-edge technology and using it across many industries, the United States has always been at the forefront.
North America Region Marketing Automation Market Share in 2023 - 42.7%
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The component segment includes services and software. The software segment dominated the market with a revenue share of 69.2% in 2023. One solution that might assist businesses in identifying the most effective marketing channels for their product promotion is marketing automation software, which offers analytics and insights. Effective marketing planning is another benefit of marketing automation software.
The deployment mode segment is divided into cloud and on-premise. The cloud segment dominated the market with a revenue share of 66.3% in 2023. Cloud-based computing is widely used by marketing automation organizations to increase functionality and capacity or add new services as needed without making costly infrastructure expenditures. Cloud-based marketing automation enables client organizations to access resources, applications, and marketing services on demand through the provider's server.
The organization size segment includes small and medium-scale organizations and large-scale organizations. The large-scale organizations segment dominated the market with a revenue share of 60.1% in 2023. Large organizations deal with enormous amounts of data that they may utilize to create marketing plans. These organizations are eager to adopt new technologies to boost their bottom line.
The application segment includes email marketing, campaign marketing, social media marketing, analytics and reporting, inbound marketing, lead scoring and nurturing, mobile applications and others. The email marketing segment dominated the market with a revenue share of 27.9% in 2023. Email marketing is vital for startups and smaller niche businesses needing more capital to advertise on an e-commerce site.
The end-user segment includes retail, BFSI, telecom and IT, healthcare, government and education and others. The telecom and IT segment dominated the market with a revenue share of 32.26% in 2023. Over the years, there have been significant changes in the IT software and telecommunications sectors. It has been undergoing a phase of development transformation to adjust to the growing advancement of technology.
Report Description:
| Attribute | Description |
|---|---|
| Market Size | Revenue (USD Billion) |
| Market size value in 2023 | USD 6.76 Billion |
| Market size value in 2033 | USD 25.41 Billion |
| CAGR (2024 to 2033) | 14.16% |
| Historical data | 2020-2022 |
| Base Year | 2023 |
| Forecast | 2024-2033 |
| Region | The regions analyzed for the market are Asia Pacific, Europe, South America, North America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level. |
| Segments | Component, Deployment, Organization Size, Application, and End-User |
As per The Brainy Insights, the size of the marketing automation market was valued USD 6.76 billion in 2023 to USD 25.41 Billion by 2033.
Global marketing automation market is growing at a CAGR of 14.16% during the forecast period 2024-2033.
North America region emerged as the largest market for the marketing automation.
The market's growth will be influenced by the growing use marketing automation software.
The high cost of software could hamper the market growth.
The increasing investment in cloud technology is providing huge opportunities to the market.
1. Introduction
1.1. Objectives of the Study
1.2. Market Definition
1.3. Research Scope
1.4. Currency
1.5. Key Target Audience
2. Research Methodology and Assumptions
3. Executive Summary
4. Premium Insights
4.1. Porter’s Five Forces Analysis
4.2. Value Chain Analysis
4.3. Top Investment Pockets
4.3.1. Market Attractiveness Analysis By Component
4.3.2. Market Attractiveness Analysis By Deployment Mode
4.3.3. Market Attractiveness Analysis By Organization Size
4.3.4. Market Attractiveness Analysis By Application
4.3.5. Market Attractiveness Analysis By End-user
4.3.6. Market Attractiveness Analysis By Region
4.4. Industry Trends
5. Market Dynamics
5.1. Market Evaluation
5.2. Drivers
5.2.1. Increasing use of marketing applications across industries
5.3. Restraints
5.3.1. High installation cost
5.4. Opportunities
5.4.1. Increasing investment in cloud technology
5.5. Challenges
5.5.1. Data privacy issues
6. Global Marketing Automation Market Analysis and Forecast, By Component
6.1. Segment Overview
6.2. Services
6.3. Software
7. Global Marketing Automation Market Analysis and Forecast, By Deployment Mode
7.1. Segment Overview
7.2. Cloud
7.3. On-Premise
8. Global Marketing Automation Market Analysis and Forecast, By Organization Size
8.1. Segment Overview
8.2. Small and Medium Scale Organizations
8.3. Large Scale Organizations
9. Global Marketing Automation Market Analysis and Forecast, By Application
9.1. Segment Overview
9.2. Email Marketing
9.3. Campaign Marketing
9.4. Social Media Marketing
9.5. Analytics and Reporting
9.6. Inbound Marketing
9.7. Lead Scoring and Nurturing
9.8. Mobile Applications
9.9. Others
10. Global Marketing Automation Market Analysis and Forecast, By End-user
10.1. Segment Overview
10.2. Retail
10.3. BFSI
10.4. Telecom and IT
10.5. Healthcare
10.6. Government and Education
10.7. Others
11. Global Marketing Automation Market Analysis and Forecast, By Regional Analysis
11.1. Segment Overview
11.2. North America
11.2.1. U.S.
11.2.2. Canada
11.2.3. Mexico
11.3. Europe
11.3.1. Germany
11.3.2. France
11.3.3. U.K.
11.3.4. Italy
11.3.5. Spain
11.4. Asia-Pacific
11.4.1. Japan
11.4.2. China
11.4.3. India
11.5. South America
11.5.1. Brazil
11.6. Middle East and Africa
11.6.1. UAE
11.6.2. South Africa
12. Global Marketing Automation Market-Competitive Landscape
12.1. Overview
12.2. Market Share of Key Players in the Marketing Automation Market
12.2.1. Global Company Market Share
12.2.2. North America Company Market Share
12.2.3. Europe Company Market Share
12.2.4. APAC Company Market Share
12.3. Competitive Situations and Trends
12.3.1. Product Launches and Developments
12.3.2. Partnerships, Collaborations, and Agreements
12.3.3. Mergers & Acquisitions
12.3.4. Expansions
13. Company Profiles
13.1. Adobe Inc.
13.1.1. Business Overview
13.1.2. Company Snapshot
13.1.3. Company Market Share Analysis
13.1.4. Company Product Portfolio
13.1.5. Recent Developments
13.1.6. SWOT Analysis
13.2. Microsoft
13.2.1. Business Overview
13.2.2. Company Snapshot
13.2.3. Company Market Share Analysis
13.2.4. Company Product Portfolio
13.2.5. Recent Developments
13.2.6. SWOT Analysis
13.3. Act-On Software, Inc.
13.3.1. Business Overview
13.3.2. Company Snapshot
13.3.3. Company Market Share Analysis
13.3.4. Company Product Portfolio
13.3.5. Recent Developments
13.3.6. SWOT Analysis
13.4. Cognizant
13.4.1. Business Overview
13.4.2. Company Snapshot
13.4.3. Company Market Share Analysis
13.4.4. Company Product Portfolio
13.4.5. Recent Developments
13.4.6. SWOT Analysis
13.5. IBM Corporation
13.5.1. Business Overview
13.5.2. Company Snapshot
13.5.3. Company Market Share Analysis
13.5.4. Company Product Portfolio
13.5.5. Recent Developments
13.5.6. SWOT Analysis
13.6. HubSpot, Inc.
13.6.1. Business Overview
13.6.2. Company Snapshot
13.6.3. Company Market Share Analysis
13.6.4. Company Product Portfolio
13.6.5. Recent Developments
13.6.6. SWOT Analysis
13.7. Keap
13.7.1. Business Overview
13.7.2. Company Snapshot
13.7.3. Company Market Share Analysis
13.7.4. Company Product Portfolio
13.7.5. Recent Developments
13.7.6. SWOT Analysis
13.8. Marketo, Inc.
1.1.1. Business Overview
1.1.2. Company Snapshot
1.1.3. Company Market Share Analysis
1.1.4. Company Product Portfolio
1.1.5. Recent Developments
1.1.6. SWOT Analysis
13.9. Oracle Corporation
13.9.1. Business Overview
13.9.2. Company Snapshot
13.9.3. Company Market Share Analysis
13.9.4. Company Product Portfolio
13.9.5. Recent Developments
13.9.6. SWOT Analysis
13.10. Teradata Corporation
13.10.1. Business Overview
13.10.2. Company Snapshot
13.10.3. Company Market Share Analysis
13.10.4. Company Product Portfolio
13.10.5. Recent Developments
13.10.6. SWOT Analysis
13.11. Salesforce.com, Inc.
13.11.1. Business Overview
13.11.2. Company Snapshot
13.11.3. Company Market Share Analysis
13.11.4. Company Product Portfolio
13.11.5. Recent Developments
13.11.6. SWOT Analysis
13.12. Acoustic
13.12.1. Business Overview
13.12.2. Company Snapshot
13.12.3. Company Market Share Analysis
13.12.4. Company Product Portfolio
13.12.5. Recent Developments
13.12.6. SWOT Analysis
13.13. SendinBlue
13.13.1. Business Overview
13.13.2. Company Snapshot
13.13.3. Company Market Share Analysis
13.13.4. Company Product Portfolio
13.13.5. Recent Developments
13.13.6. SWOT Analysis
13.14. Activecampaign
13.14.1. Business Overview
13.14.2. Company Snapshot
13.14.3. Company Market Share Analysis
13.14.4. Company Product Portfolio
13.14.5. Recent Developments
13.14.6. SWOT Analysis
13.15. Simplycast
13.15.1. Business Overview
13.15.2. Company Snapshot
13.15.3. Company Market Share Analysis
13.15.4. Company Product Portfolio
13.15.5. Recent Developments
13.15.6. SWOT Analysis
13.16. GetResponse
13.16.1. Business Overview
13.16.2. Company Snapshot
13.16.3. Company Market Share Analysis
13.16.4. Company Product Portfolio
13.16.5. Recent Developments
13.16.6. SWOT Analysis
13.17. Click Dimensions
13.17.1. Business Overview
13.17.2. Company Snapshot
13.17.3. Company Market Share Analysis
13.17.4. Company Product Portfolio
13.17.5. Recent Developments
13.17.6. SWOT Analysis
13.18. SharpSpring
13.18.1. Business Overview
13.18.2. Company Snapshot
13.18.3. Company Market Share Analysis
13.18.4. Company Product Portfolio
13.18.5. Recent Developments
13.18.6. SWOT Analysis
List of Table
1. Global Marketing Automation Market, By Component, 2020-2033 (USD Billion)
2. Global Services, Marketing Automation Market, By Region, 2020-2033 (USD Billion)
3. Global Software, Marketing Automation Market, By Region, 2020-2033 (USD Billion)
4. Global Marketing Automation Market, By Deployment Mode, 2020-2033 (USD Billion)
5. Global Cloud, Marketing Automation Market, By Region, 2020-2033 (USD Billion)
6. Global On-Premise, Marketing Automation Market, By Region, 2020-2033 (USD Billion)
7. Global Marketing Automation Market, By Organization Size, 2020-2033 (USD Billion)
8. Global Small and Medium Scale Organizations, Marketing Automation Market, By Region, 2020-2033 (USD Billion)
9. Global Large Scale Organizations, Marketing Automation Market, By Region, 2020-2033 (USD Billion)
10. Global Marketing Automation Market, By Application, 2020-2033 (USD Billion)
11. Global Email Marketing, Marketing Automation Market, By Region, 2020-2033 (USD Billion)
12. Global Campaign Marketing, Marketing Automation Market, By Region, 2020-2033 (USD Billion)
13. Global Social Media Marketing, Marketing Automation Market, By Region, 2020-2033 (USD Billion)
14. Global Analytics and Reporting, Marketing Automation Market, By Region, 2020-2033 (USD Billion)
15. Global Inbound Marketing, Marketing Automation Market, By Region, 2020-2033 (USD Billion)
16. Global Lead Scoring and Nurturing, Marketing Automation Market, By Region, 2020-2033 (USD Billion)
17. Global Mobile Applications, Marketing Automation Market, By Region, 2020-2033 (USD Billion)
18. Global Others, Marketing Automation Market, By Region, 2020-2033 (USD Billion)
19. Global Marketing Automation Market, By End-user, 2020-2033 (USD Billion)
20. Global Retail, Marketing Automation Market, By Region, 2020-2033 (USD Billion)
21. Global BFSI, Marketing Automation Market, By Region, 2020-2033 (USD Billion)
22. Global Telecom and IT, Marketing Automation Market, By Region, 2020-2033 (USD Billion)
23. Global Healthcare, Marketing Automation Market, By Region, 2020-2033 (USD Billion)
24. Global Government and Education, Marketing Automation Market, By Region, 2020-2033 (USD Billion)
25. Global Others, Marketing Automation Market, By Region, 2020-2033 (USD Billion)
26. Global Marketing Automation Market, By Region, 2020-2033 (USD Billion)
27. North America Marketing Automation Market, By Component, 2020-2033 (USD Billion)
28. North America Marketing Automation Market, By Deployment Mode, 2020-2033 (USD Billion)
29. North America Marketing Automation Market, By Organization Size, 2020-2033 (USD Billion)
30. North America Marketing Automation Market, By Application, 2020-2033 (USD Billion)
31. North America Marketing Automation Market, By End-user, 2020-2033 (USD Billion)
32. U.S. Marketing Automation Market, By Component, 2020-2033 (USD Billion)
33. U.S. Marketing Automation Market, By Deployment Mode, 2020-2033 (USD Billion)
34. U.S. Marketing Automation Market, By Organization Size, 2020-2033 (USD Billion)
35. U.S. Marketing Automation Market, By Application, 2020-2033 (USD Billion)
36. U.S. Marketing Automation Market, By End-user, 2020-2033 (USD Billion)
37. Canada Marketing Automation Market, By Component, 2020-2033 (USD Billion)
38. Canada Marketing Automation Market, By Deployment Mode, 2020-2033 (USD Billion)
39. Canada Marketing Automation Market, By Organization Size, 2020-2033 (USD Billion)
40. Canada Marketing Automation Market, By Application, 2020-2033 (USD Billion)
41. Canada Marketing Automation Market, By End-user, 2020-2033 (USD Billion)
42. Mexico Marketing Automation Market, By Component, 2020-2033 (USD Billion)
43. Mexico Marketing Automation Market, By Deployment Mode, 2020-2033 (USD Billion)
44. Mexico Marketing Automation Market, By Organization Size, 2020-2033 (USD Billion)
45. Mexico Marketing Automation Market, By Application, 2020-2033 (USD Billion)
46. Mexico Marketing Automation Market, By End-user, 2020-2033 (USD Billion)
47. Europe Marketing Automation Market, By Component, 2020-2033 (USD Billion)
48. Europe Marketing Automation Market, By Deployment Mode, 2020-2033 (USD Billion)
49. Europe Marketing Automation Market, By Organization Size, 2020-2033 (USD Billion)
50. Europe Marketing Automation Market, By Application, 2020-2033 (USD Billion)
51. Europe Marketing Automation Market, By End-user, 2020-2033 (USD Billion)
52. Germany Marketing Automation Market, By Component, 2020-2033 (USD Billion)
53. Germany Marketing Automation Market, By Deployment Mode, 2020-2033 (USD Billion)
54. Germany Marketing Automation Market, By Organization Size, 2020-2033 (USD Billion)
55. Germany Marketing Automation Market, By Application, 2020-2033 (USD Billion)
56. Germany Marketing Automation Market, By End-user, 2020-2033 (USD Billion)
57. France Marketing Automation Market, By Component, 2020-2033 (USD Billion)
58. France Marketing Automation Market, By Deployment Mode, 2020-2033 (USD Billion)
59. France Marketing Automation Market, By Organization Size, 2020-2033 (USD Billion)
60. France Marketing Automation Market, By Application, 2020-2033 (USD Billion)
61. France Marketing Automation Market, By End-user, 2020-2033 (USD Billion)
62. U.K. Marketing Automation Market, By Component, 2020-2033 (USD Billion)
63. U.K. Marketing Automation Market, By Deployment Mode, 2020-2033 (USD Billion)
64. U.K. Marketing Automation Market, By Organization Size, 2020-2033 (USD Billion)
65. U.K. Marketing Automation Market, By Application, 2020-2033 (USD Billion)
66. U.K. Marketing Automation Market, By End-user, 2020-2033 (USD Billion)
67. Italy Marketing Automation Market, By Component, 2020-2033 (USD Billion)
68. Italy Marketing Automation Market, By Deployment Mode, 2020-2033 (USD Billion)
69. Italy Marketing Automation Market, By Organization Size, 2020-2033 (USD Billion)
70. Italy Marketing Automation Market, By Application, 2020-2033 (USD Billion)
71. Italy Marketing Automation Market, By End-user, 2020-2033 (USD Billion)
72. Spain Marketing Automation Market, By Component, 2020-2033 (USD Billion)
73. Spain Marketing Automation Market, By Deployment Mode, 2020-2033 (USD Billion)
74. Spain Marketing Automation Market, By Organization Size, 2020-2033 (USD Billion)
75. Spain Marketing Automation Market, By Application, 2020-2033 (USD Billion)
76. Spain Marketing Automation Market, By End-user, 2020-2033 (USD Billion)
77. Asia Pacific Marketing Automation Market, By Component, 2020-2033 (USD Billion)
78. Asia Pacific Marketing Automation Market, By Deployment Mode, 2020-2033 (USD Billion)
79. Asia Pacific Marketing Automation Market, By Organization Size, 2020-2033 (USD Billion)
80. Asia Pacific Marketing Automation Market, By Application, 2020-2033 (USD Billion)
81. Asia Pacific Marketing Automation Market, By End-user, 2020-2033 (USD Billion)
82. Japan Marketing Automation Market, By Component, 2020-2033 (USD Billion)
83. Japan Marketing Automation Market, By Deployment Mode, 2020-2033 (USD Billion)
84. Japan Marketing Automation Market, By Organization Size, 2020-2033 (USD Billion)
85. Japan Marketing Automation Market, By Application, 2020-2033 (USD Billion)
86. Japan Marketing Automation Market, By End-user, 2020-2033 (USD Billion)
87. China Marketing Automation Market, By Component, 2020-2033 (USD Billion)
88. China Marketing Automation Market, By Deployment Mode, 2020-2033 (USD Billion)
89. China Marketing Automation Market, By Organization Size, 2020-2033 (USD Billion)
90. China Marketing Automation Market, By Application, 2020-2033 (USD Billion)
91. China Marketing Automation Market, By End-user, 2020-2033 (USD Billion)
92. India Marketing Automation Market, By Component, 2020-2033 (USD Billion)
93. India Marketing Automation Market, By Deployment Mode, 2020-2033 (USD Billion)
94. India Marketing Automation Market, By Organization Size, 2020-2033 (USD Billion)
95. India Marketing Automation Market, By Application, 2020-2033 (USD Billion)
96. India Marketing Automation Market, By End-user, 2020-2033 (USD Billion)
97. South America Marketing Automation Market, By Component, 2020-2033 (USD Billion)
98. South America Marketing Automation Market, By Deployment Mode, 2020-2033 (USD Billion)
99. South America Marketing Automation Market, By Organization Size, 2020-2033 (USD Billion)
100. South America Marketing Automation Market, By Application, 2020-2033 (USD Billion)
101. South America Marketing Automation Market, By End-user, 2020-2033 (USD Billion)
102. Brazil Marketing Automation Market, By Component, 2020-2033 (USD Billion)
103. Brazil Marketing Automation Market, By Deployment Mode, 2020-2033 (USD Billion)
104. Brazil Marketing Automation Market, By Organization Size, 2020-2033 (USD Billion)
105. Brazil Marketing Automation Market, By Application, 2020-2033 (USD Billion)
106. BrazilMarketing Automation Market, By End-user, 2020-2033 (USD Billion)
107. Middle East and Africa Marketing Automation Market, By Component, 2020-2033 (USD Billion)
108. Middle East and Africa Marketing Automation Market, By Deployment Mode, 2020-2033 (USD Billion)
109. Middle East and Africa Marketing Automation Market, By Organization Size, 2020-2033 (USD Billion)
110. Middle East and Africa Marketing Automation Market, By Application, 2020-2033 (USD Billion)
111. Middle East and AfricaMarketing Automation Market, By End-user, 2020-2033 (USD Billion)
112. UAE Marketing Automation Market, By Component, 2020-2033 (USD Billion)
113. UAE Marketing Automation Market, By Deployment Mode, 2020-2033 (USD Billion)
114. UAE Marketing Automation Market, By Organization Size, 2020-2033 (USD Billion)
115. UAE Marketing Automation Market, By Application, 2020-2033 (USD Billion)
116. UAE Marketing Automation Market, By End-user, 2020-2033 (USD Billion)
117. South Africa Marketing Automation Market, By Component, 2020-2033 (USD Billion)
118. South Africa Marketing Automation Market, By Deployment Mode, 2020-2033 (USD Billion)
119. South Africa Marketing Automation Market, By Organization Size, 2020-2033 (USD Billion)
120. South Africa Marketing Automation Market, By Application, 2020-2033 (USD Billion)
121. South Africa Marketing Automation Market, By End-user, 2020-2033 (USD Billion)
List of Figures
1. Global Marketing Automation Market Segmentation
2. Marketing Automation Market: Research Methodology
3. Market Size Estimation Methodology: Bottom-Up Approach
4. Market Size Estimation Methodology: Top-Down Approach
5. Data Triangulation
6. Porter’s Five Forces Analysis
7. Value Chain Analysis
8. Global Marketing Automation Market Attractiveness Analysis By Component
9. Global Marketing Automation Market Attractiveness Analysis By Deployment Mode
10. Global Marketing Automation Market Attractiveness Analysis By Organization Size
11. Global Marketing Automation Market Attractiveness Analysis By Application
12. Global Marketing Automation Market Attractiveness Analysis By End-user
13. Global Marketing Automation Market Attractiveness Analysis By Region
14. Global Marketing Automation Market: Dynamics
15. Global Marketing Automation Market Share by Component (2023 & 2033)
16. Global Marketing Automation Market Share by Deployment Mode (2023 & 2033)
17. Global Marketing Automation Market Share by Organization Size (2023 & 2033)
18. Global Marketing Automation Market Share by Application (2023 & 2033)
19. Global Marketing Automation Market Share by End-user (2023 & 2033)
20. Global Marketing Automation Market Share by Regions (2023 & 2033)
21. Global Marketing Automation Market Share by Company (2023)
This study forecasts revenue at global, regional, and country levels from 2020 to 2033. The Brainy Insights has segmented the global marketing automation market based on below mentioned segments:
Global Marketing Automation Market by Component:
Global Marketing Automation Market by Deployment Mode:
Global Marketing Automation Market by Organization Size:
Global Marketing Automation Market by Application:
Global Marketing Automation Market by End-user:
Global Marketing Automation Market by Region:
Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision.
Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.
The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.
Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:
The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.
The data procurement stage involves in data gathering and collecting through various data sources.
This stage involves in extensive research. These data sources includes:
Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:
Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.
Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.
The supply side for a domain specific market is analysed by:
The demand side for the market is estimated through:
In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.
Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:
Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:
Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.
This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.
Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.
The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:
Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.
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