Magnetic Eyelashes Market

Magnetic Eyelashes Market Size by Product Type (Strip Lashes, Individual Flare Lashes, Individual Single Lashes), Raw Material Type (Synthetic Hair, Human Hair, Animal Hair & Fur), Distribution Channel, Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2021 to 2030

Base Year: 2020 Historical Data: 2018-19
  • Report ID: TBI-12604
  • Published Date: Nov, 2021
  • Pages: 239
  • Category: Consumer Goods
  • Format: PDF
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Global magnetic eyelashes market is anticipated to reach USD 2.08 billion by 2030, at a CAGR of 9.02% from 2021 to 2030. Rising awareness about the beauty products including magnetic eyelashes in the developing region is one of the key factors augmenting the growth of the market.

Market Overview:

Magnetic eyelashes are fake eyelashes that are adhered to eyes either by magnetic eyeliner painted across the lid or magnetic lash strips sandwiched together. In the sandwich-type of adherence, one strip is placed below the lid, and the other is placed on the upper side of the lid. Magnetic eyelashes are fake eyelashes; however, instead of glue adherence, it uses magnetic eyeliner.  These eyeliners contain iron oxides that work like paint on the magnet, whereas the eyelashes have a strip of magnets. The magnets attract the iron oxide, which causes the lashes to stick to the liner. Magnetic eyelashes are a relatively new concept in the market, and these lashes are deemed to be safe by the companies that market such products. 

Magnetic eyelashes have proven to be one of the most innovative products in the cosmetic industry. Some of the benefits of these eyelashes are less time-consuming and hassle-free application. Magnetic eyelashes are the less fussy alternatives to fake eyelashes, which use the glue for adherence. Some people are allergic to glue, which is used for sticking the eyelashes. The magnetic eyelashes are typically cost similar to the comparable fake eyelashes. The magnetic eyelashes are ideal due to being adhesives and hence chemical-free.

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Market Dynamics:

Drivers:
  • Growing demand for convenient eyelashes 

Fake eyelashes enhance the beauty of the eyes. However, the glue stick eyelashes are a very time-consuming process. Sometimes it gets stuck on the hands or wrinkles on its own. In addition to this, some people experience infection and allergic reactions due to the chemicals that are used in the glue adhesives. Furthermore, these glue eyelashes feel irritating to the eyes. Therefore, magnetic eyelashes are becoming dominant in the beauty industry. These eyelashes are very convenient and hassle-free to use. These lashes have become beauty trends in the international market. Therefore, due to its convenience, the demands for magnetic eyelashes are increasing over the forecast period.  

  • Increasing focus on the personal appearance

Across the globe, millennials are highly concerned about their looks and personal appearance. This millennial generation is technology-driven and updated about the latest trends in the market. Therefore, the magnetic eyelashes industry is expected to showcase a positive outlook in the market over the forecast period.

Restraints:
  • Potential Side Effects

Magnetic eyelashes are magnetic eyeliner that is considered to be safe. However, there are potential side effects of these products. While applying magnetic eyeliner, it is important to apply the liner at the lash line so that product doesn’t get in the eyes.  There is also a risk of blockage of oil glands of the eyes if the liner gets in the eyes. In addition, many users have potential allergic reactions or infections by using these eyelashes. Therefore, the potential side effects of magnetic eyelashes are one of the key factors that may hamper the market's growth over the forecast period.

Opportunities:
  • Increasing customization of magnetic eyelashes

As every consumer has a different eyelash structure, the demand for customizable magnetic eyelashes has been increased in recent years. The growing demands for customized eyelashes have forced the manufacturers to develop personalized magnetic eyelashes as per the customer’s requirement. The customized eyelashes offer the benefit to the customer such as perfect size, shape, and design. Therefore, increasing demand for customization of eyelashes is offering future growth opportunities to the key vendors.

Challenges:
  • Increasing demand for permanent natural eyelashes extension

With the advancement in the beauty industry, the permanent extension of natural eyelashes is one of the emerging trends. Sticking magnetic eyelashes is a hectic and time-consuming task every day, especially for working women. Therefore, many consumers increasingly prefer the permanent natural eyelashes extension. Thus, increasing demand for permanent natural eyelashes extensions is hampering the growth of the market over the forecast period. 

Segmentation Analysis:

The global magnetic eyelashes market has been classified based on product type, raw material, distribution channel, and regions.

  • The product type segment is divided into single individual lashes, individual flare lashes, and strip lashes. The strip magnetic eyelashes segment led the magnetic eyelashes market with a market share of around 49.56% in 2020. The strip magnetic eyelashes are easy and quick for application for daily wear purposes, as compared to the other types of magnetic eyelashes. Therefore, the demand for these types of lashes is high in the market. 
  • The raw material segment includes synthetic hair, human hair, and animal hair & fur. The synthetic hair segment accounted for the largest market share of 60.6% in 2020. The synthetic hair for the eyelashes is generally made up of polished acrylic, rubber, or polymers. The synthetic eyelashes are firm and thick; therefore, they hold the curl perfectly to achieve the desired look. In addition to this, these eyelashes are glossier than its counterpart. 
  • The distribution channel segment is divided into supermarkets and hypermarkets, convenience stores, online retail, and others. The online retail segment is estimated to grow at the highest CAGR of 10.56% over the forecast period. Online retail channels have become increasingly popular in recent years. The E-commerce website, social platform, on-demand services is driving the demand of magnetic eyelashes. 
Regional Segmentation Analysis:

The regions analysed for the market include North America, Europe, South America, Asia Pacific, and the Middle East and Africa. The North America region accounted for the largest market share of global magnetic eyelashes market, with a 35.24% share of the market revenue in 2020.

  • North America held the dominant position in the global magnetic eyelashes market. This is mainly due to the presence of many magnetic eyelashes manufacturing companies in countries such as the U.S. and Canada. In addition, high awareness about magnetic eyelashes among consumers further boosted the growth of the market.
  • The Asia Pacific region is anticipated to grow at the highest CAGR of 11.5% over the forecast period. This is mainly due to growing awareness about personal awareness among the consumers in the countries such as India. South Korea, China, Thailand, and other Southeast Asian countries are the biggest market for magnetic eyelashes in the Asia Pacific region.

North America Magnetic Eyelashes Market Share in 2020 - 35.24%

 

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Competitive Analysis:

The key companies of the global magnetic eyelashes market are adopting the various strategies such as new product development, research and development activities, mergers & acquisitions, collaborations, and geographical expansion to improve their market share in the global magnetic eyelashes industry.

In December 2017, Ardell Professional announced the launch of the Magnetic Collection, a magnetic eyelashes collection. This launch made the company a first a mass brand to launch a full strip magnetic lash product.

In October 2019, Tori Belle Cosmetics, LLC, a subsidiary of LashLiner, LLC, announced the launch of Magnetude Magnetic Mascara, a world’s first magnetic mascara along with the Magnetude Illusion Magnetic Eyelashes.

List of Key Market Players:

  • Ardell Professional
  • Ulta Beauty, Inc.
  • Esqido
  • Huda Beauty
  • ESSYNATURALS
  • Arishine Beauty
  • House of Lashes
  • Royal Korindah
  • Emeda eyelash Company
  • Vassoul
  • Tori Belle Cosmetics, LLC

Key Target Audience

  • Cosmetic product manufacturers
  • Eyelashes manufacturing companies
  • Raw Material Suppliers
  • Potential Investors
  • Traders, Retailers, and Distributors

Report Description:

  • Global Magnetic eyelashes Market, Industry Analysis, Trends, Analysis and Forecast, 2021 to 2030 is a forthcoming/imminent research report which is to be published by The Brainy Insights.
  • 2020 is considered as the base year of the report. 2018 and 2019 are considered as the historic years and 2021 to 2030 are the forecast years. The global Magnetic eyelashes market is based on revenue (USD Million/Billion), and price. The report incorporates the market study on the basis of revenue and volume. The study covers the market share revenue/market share/volume for each of the segments, regions and countries catering to global magnetic eyelashes market. The regions analyzed for the market are Europe, Asia Pacific, North America, South America and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
  • The report encompasses with the relative data & information, which have been validated by the leading industry professionals and experts all across the globe. The research report also delivers an outline of the attractiveness of countries and regions which are deduced and formulated on the basis of their growth rate (CAGR), market size, and attractiveness by analyzing the present and future prospects to market growth and development in future.
  • The report illustrates the detailed (both quantitative and qualitative) analysis of historical data, revenues, key developments, along with the crucial strategies adopted by key organizations catering to global magnetic eyelashes market. This offers vital and in depth insights in order to depict the overall market scenario.
  • The report offers the detailed study for the company profiles of key organizations operating in the global magnetic eyelashes market and a comparative assessment based on their product offering, business overviews, geographic presence, business strategies, segment market share, product development & innovations, recent developments, joint venture, partnerships, mergers & acquisitions, strategic alliances, SWOT analysis, and key financial information. This helps in evaluating the overall competition present in the market scenario. 
  • The report provides an elaborative assessment of the porter’s five forces analysis coupled with SWOT analysis so as to provide business related data and information’s. Porter’s five forces model is analyzed to understand the overall competitive scenario that is prevailing in the market. Additionally, the SWOT analysis identifies both the positive and negative attributes of the market development which influences the company growth and development in order to sustain and survive in the long run.
  • Along with that, the report also focuses on the market related driving factors, growth limitations (restraints), potential industry opportunities, significant trends and development which act as a key potential for the investors. 
  • Potential growth prospects along with the penetration rate analysis of the products (market related i.e., global magnetic eyelashes market is covered in order to comprehend the adoption rate and evaluate the market size.

Frequesntly Asked Questions

As per The Brainy Insights, the size of the magnetic eyelashes market was valued at USD 1.03 billion in 2020 and is anticipated to reach USD 2.08 billion by 2030.

Global magnetic eyelashes market is growing at a CAGR of 9.02% during the forecast period 2021-2030.

The global magnetic eyelashes market has been segmented based on product type, raw material, distribution channel, and regions. The strip lashes eyelashes segment led the magnetic eyelashes market.

The North America region emerged as the largest market for the magnetic eyelashes.

The growing consumer awareness about the personal appearance in all over the world is one of the key contributing factor for the growth of market.

The fluctuation in the raw material prices could hamper the growth of the market over the forecast period.

Technological advancement and product innovation in the magnetic eyelashes market are expected to offer the future growth opportunity in the market.

Key players are Ardell Professional, Ulta Beauty, Inc., Esqido, Huda Beauty, ESSYNATURALS, Arishine Beauty, House of Lashes, Royal Korindah, Emeda eyelash Company, Vassoul, and Tori Belle Cosmetics, LLC, among others.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Product Type
          4.3.2. Market Attractiveness Analysis By Raw Material
          4.3.3. Market Attractiveness Analysis By Distribution Channel
          4.3.4. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Growing consumer awareness about the personal appearance in all over the world
          5.2.2. Rising working women population across the globe
    5.3. Restrains
          5.3.1. Less awareness
    5.4. Opportunities
          5.4.1. Increasing technological advancement and product innovation in the Magnetic Eyelashes market
    5.5. Challenges
          5.5.1. Fluctuation in the Material prices

6. Global Magnetic Eyelashes Market Analysis and Forecast, By Product Type
    6.1. Segment Overview
    6.2. Strip Lashes
    6.3. Individual Flare Lashes
    6.4. Individual Single Lashes

7. Global Magnetic Eyelashes Market Analysis and Forecast, By Raw Material
    7.1. Segment Overview
    7.2. Synthetic Hair
    7.3. Human Hair
    7.4. Animal Hair & Fur

8. Global Magnetic Eyelashes Market Analysis and Forecast, By Distribution Channel
    8.1. Segment Overview
    8.2. Supermarkets and Hypermarkets
    8.3. Convenience Stores
    8.4. Online Retail
    8.5. Others

9. Global Magnetic Eyelashes Market Analysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
    9.5. South America
          9.5.1. Brazil
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa

10. Global Magnetic Eyelashes Market-Competitive Landscape
    10.1. Overview
    10.2. Market Share of Key Players in the Magnetic Eyelashes Market
          10.2.1. Global Company Market Share
          10.2.2. North America Company Market Share
          10.2.3. Europe Company Market Share
          10.2.4. APAC Company Market Share
    10.3. Competitive Situations and Trends
          10.3.1. Product Launches and Developments
          10.3.2. Partnerships, Collaborations, and Agreements
          10.3.3. Mergers & Acquisitions
          10.3.4. Expansions

11. Company Profiles
    11.1. Ardell Professional
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company Product Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. Ulta Beauty, Inc.
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company Product Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. Esqido
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company Product Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. Huda Beauty
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company Product Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis
    11.5. ESSYNATURALS
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company Product Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis
    11.6. Arishine Beauty
          11.6.1. Business Overview
          11.6.2. Company Snapshot
          11.6.3. Company Market Share Analysis
          11.6.4. Company Product Portfolio
          11.6.5. Recent Developments
          11.6.6. SWOT Analysis
    11.7. House of Lashes
          11.7.1. Business Overview
          11.7.2. Company Snapshot
          11.7.3. Company Market Share Analysis
          11.7.4. Company Product Portfolio
          11.7.5. Recent Developments
          11.7.6. SWOT Analysis
    11.8. Royal Korindah
          11.8.1. Business Overview
          11.8.2. Company Snapshot
          11.8.3. Company Market Share Analysis
          11.8.4. Company Product Portfolio
          11.8.5. Recent Developments
          11.8.6. SWOT Analysis
    11.9. Emeda eyelash Company
          11.9.1. Business Overview
          11.9.2. Company Snapshot
          11.9.3. Company Market Share Analysis
          11.9.4. Company Product Portfolio
          11.9.5. Recent Developments
          11.9.6. SWOT Analysis
    11.10. Vassoul
          11.10.1. Business Overview
          11.10.2. Company Snapshot
          11.10.3. Company Market Share Analysis
          11.10.4. Company Product Portfolio
          11.10.5. Recent Developments
          11.10.6. SWOT Analysis
 

List of Table

1. Global Magnetic Eyelashes Market, By Product Type, 2018–2030 (USD Billion)

2. Global  Strip Lashes, Magnetic Eyelashes  Market, By Region, 2018–2030 (USD Billion)

3. Global Individual Flare Lashes, Magnetic Eyelashes Market, By Region, 2018–2030 (USD Billion)

4. Global  Individual Single Lashes, Magnetic Eyelashes  Market, By Region, 2018–2030 (USD Billion)

5. Global Magnetic Eyelashes Market, By Raw Material, 2018–2030 (USD Billion)

6. Global Synthetic Hair Market, By Region, 2018–2030 (USD Billion)

7. Global Human Hair, Magnetic Eyelashes Market, By Region, 2018–2030 (USD Billion)

8. Global Animal Hair and fur , Magnetic Eyelashes Market, By Region, 2018–2030 (USD Billion)

9. Global Magnetic Eyelashes Market, By Distribution Channel, 2018–2030 (USD Billion)

10. Global Supermarkets and Hypermarkets Magnetic Eyelashes Market, By Region, 2018–2030 (USD Billion)

11. Global Convenience Stores  Magnetic Eyelashes Market, By Region, 2018–2030 (USD Billion)

12. Global Online Retail Magnetic Eyelashes Market, By Region, 2018–2030 (USD Billion)

13. Global  Others Magnetic Eyelashes Market, By Region, 2018–2030 (USD Billion)

14. Global Magnetic Eyelashes Market, By Region, 2018–2030 (USD Billion)

15. North America Magnetic Eyelashes Market, By Product Type, 2018–2030 (USD Billion)

16. North America Magnetic Eyelashes Market, By Raw Material, 2018–2030 (USD Billion)

17. North America Magnetic Eyelashes Market, By Distribution Channel, 2018–2030 (USD Billion)

18. U.S. Magnetic Eyelashes Market, By Product Type, 2018–2030 (USD Billion)

19. U.S. Magnetic Eyelashes Market, By Raw Material, 2018–2030 (USD Billion)

20. U.S. Magnetic Eyelashes Market, By Distribution Channel, 2018–2030 (USD Billion)

21. Canada Magnetic Eyelashes Market, By Product Type, 2018–2030 (USD Billion)

22. Canada Magnetic Eyelashes Market, By Raw Material, 2018–2030 (USD Billion)

23. Canada Magnetic Eyelashes Market, By Distribution Channel, 2018–2030 (USD Billion)

24. Mexico Magnetic Eyelashes Market, By Product Type, 2018–2030 (USD Billion)

25. Mexico Magnetic Eyelashes Market, By Raw Material, 2018–2030 (USD Billion)

26. Mexico Magnetic Eyelashes Market, By Distribution Channel, 2018–2030 (USD Billion)

27. Europe Magnetic Eyelashes Market, By Product Type, 2018–2030 (USD Billion)

28. Europe Magnetic Eyelashes Market, By Raw Material, 2018–2030 (USD Billion)

29. Europe Magnetic Eyelashes Market, By Distribution Channel, 2018–2030 (USD Billion)

30. Germany Magnetic Eyelashes Market, By Product Type, 2018–2030 (USD Billion)

31. Germany Magnetic Eyelashes Market, By Raw Material, 2018–2030 (USD Billion)

32. Germany Magnetic Eyelashes Market, By Distribution Channel, 2018–2030 (USD Billion)

33. France Magnetic Eyelashes Market, By Product Type, 2018–2030 (USD Billion)

34. France Magnetic Eyelashes Market, By Raw Material, 2018–2030 (USD Billion)

35. France Magnetic Eyelashes Market, By Distribution Channel, 2018–2030 (USD Billion)

36. U.K. Magnetic Eyelashes Market, By Product Type, 2018–2030 (USD Billion)

37. U.K. Magnetic Eyelashes Market, By Raw Material, 2018–2030 (USD Billion)

38. U.K. Magnetic Eyelashes Market, By Distribution Channel, 2018–2030 (USD Billion)

39. Italy Magnetic Eyelashes Market, By Product Type, 2018–2030 (USD Billion)

40. Italy Magnetic Eyelashes Market, By Raw Material, 2018–2030 (USD Billion)

41. Italy Magnetic Eyelashes Market, By Distribution Channel, 2018–2030 (USD Billion)

42. Spain Magnetic Eyelashes Market, By Product Type, 2018–2030 (USD Billion)

43. Spain Magnetic Eyelashes Market, By Raw Material, 2018–2030 (USD Billion)

44. Spain Magnetic Eyelashes Market, By Distribution Channel, 2018–2030 (USD Billion)

45. Asia Pacific Magnetic Eyelashes Market, By Product Type, 2018–2030 (USD Billion)

46. Asia Pacific Magnetic Eyelashes Market, By Raw Material, 2018–2030 (USD Billion)

47. Asia Pacific Magnetic Eyelashes Market, By Distribution Channel, 2018–2030 (USD Billion)

48. Japan Magnetic Eyelashes Market, By Product Type, 2018–2030 (USD Billion)

49. Japan Magnetic Eyelashes Market, By Raw Material, 2018–2030 (USD Billion)

50. Japan Magnetic Eyelashes Market, By Distribution Channel, 2018–2030 (USD Billion)

51. China Magnetic Eyelashes Market, By Product Type, 2018–2030 (USD Billion)

52. China Magnetic Eyelashes Market, By Raw Material, 2018–2030 (USD Billion)

53. China Magnetic Eyelashes Market, By Distribution Channel, 2018–2030 (USD Billion)

54. India Magnetic Eyelashes Market, By Product Type, 2018–2030 (USD Billion)

55. India Magnetic Eyelashes Market, By Raw Material, 2018–2030 (USD Billion)

56. India Magnetic Eyelashes Market, By Distribution Channel, 2018–2030 (USD Billion)

57. South America Magnetic Eyelashes Market, By Product Type, 2018–2030 (USD Billion)

58. South America Magnetic Eyelashes Market, By Raw Material, 2018–2030 (USD Billion)

59. South America Magnetic Eyelashes Market, By Distribution Channel, 2018–2030 (USD Billion)

60. Brazil Magnetic Eyelashes Market, By Product Type, 2018–2030 (USD Billion)

61. Brazil Magnetic Eyelashes Market, By Raw Material, 2018–2030 (USD Billion)

62. Brazil Magnetic Eyelashes Market, By Distribution Channel, 2018–2030 (USD Billion)

63. Middle East and Africa Magnetic Eyelashes Market, By Product Type, 2018–2030 (USD Billion)

64. Middle East and Africa Magnetic Eyelashes Market, By Raw Material, 2018–2030 (USD Billion)

65. Middle East and Africa Magnetic Eyelashes Market, By Distribution Channel, 2018–2030 (USD Billion)

66. UAE Magnetic Eyelashes Market, By Product Type, 2018–2030 (USD Billion)

67. UAE Magnetic Eyelashes Market, By Raw Material, 2018–2030 (USD Billion)

68. UAE Magnetic Eyelashes Market, By Distribution Channel, 2018–2030 (USD Billion)

69. South Africa Magnetic Eyelashes Market, By Product Type, 2018–2030 (USD Billion)

70. South Africa Magnetic Eyelashes Market, By Raw Material, 2018–2030 (USD Billion)

71. South Africa Magnetic Eyelashes Market, By Distribution Channel, 2018–2030 (USD Billion)

List of Figures 

1. Global Magnetic Eyelashes Market Segmentation

2. Magnetic Eyelashes Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Magnetic Eyelashes Market Attractiveness Analysis By Product Type

9. Global Magnetic Eyelashes Market Attractiveness Analysis By Raw Material

10. Global Magnetic Eyelashes Market Attractiveness Analysis By Distribution Channel

11. Global Magnetic Eyelashes Market Attractiveness Analysis By Region

12. Global Magnetic Eyelashes Market: Dynamics

13. Global Magnetic Eyelashes Market Share By Product Type(2021 & 2030)

14. Global Magnetic Eyelashes Market Share By Raw Material(2021 & 2030)

15. Global Magnetic Eyelashes Market Share By Distribution Channel(2021 & 2030)

16. Global Magnetic Eyelashes Market Share by Regions (2021 & 2030)

17. Global Magnetic Eyelashes Market Share by Company (2021)

This study forecasts revenue and volume growth at global, regional, and country levels from 2018 to 2030. The Brainy Insights has segmented the global magnetic eyelashes market on the basis of below mentioned segments:

Global Magnetic Eyelashes Market by Product Type:

  • Strip Lashes
  • Individual Flare Lashes
  • Individual Single Lashes

Global Magnetic Eyelashes Market by Raw Material:

  • Synthetic Hair
  • Human Hair
  • Animal Hair & Fur

Global Magnetic Eyelashes Market by Distribution Channel:

  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Online Retail
  • Others

Global Magnetic Eyelashes Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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