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Liquid Packaging Cartons Market

Liquid Packaging Cartons Market Size by Type (Gable-Top Liquid Carton, Brick Liquid Carton, and Shaped Liquid Carton), Application (Juice, Dairy Products, and Others), Shelf Life (Long Term Shelf Life and Short Term Shelf Life) Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2022 to 2030

Base Year: 2021 Historical Data: 2019-20
  • Report ID: TBI-12775
  • Published Date: May, 2022
  • Pages: 234
  • Category: Chemicals & Materials
  • Format: PDF
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The global liquid packaging cartons market is expected to reach USD 21.38 billion by 2030, at a CAGR of 5.15% from 2022 to 2030. The increasing awareness about secure and safe liquid packaging cartons solutions in developing countries drives the expansion of the liquid packaging cartons market.

Market Overview:

A carton is a container or box usually made of liquid packaging board, paperboard, and corrugated fibreboard. A liquid packaging carton, also called a beverage carton, is employed to safely & securely transport liquid contents. Liquid packaging cartons assure content protection & security from external contaminants, improving product shelf-life. Cartons are being utilized to pack edible liquids like dairy products, fruit juices, tomato sauce, soft drinks, water, and non-edible beverages like oils, fuels, and cleaners. Also, a liquid packaging board is a multi-ply paperboard with robust wet sizing, high stiffness, and a high barrier coating. The most familiar is to utilize three plies with a basis weight of approximately 300 g/m2. These employ polyethylene-coated paperboard or additional liquid packaging board & sometimes a foil laminate. They are mainly known to use polyethylene, paperboard, polypropylene, and aluminum in the form of foil.

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Market Dynamics:

Drivers:
  • Rapid urbanization:

The rapid urbanization in developing nations drives the demand for packaged liquid products, promoting market growth. Additionally, the increased disposable income of the customers and raised spending are driving the liquid packaging cartons market growth.

  • Demand for environmentally friendly packaging cartons:

There are many apparent advantages to switching to eco-friendly packaging from both a customer & business perspective. Moreover, a conscious customer is an individual that believes in the ecological, social, environmental, and political influence of products & makes positive decisions about their purchases. Furthermore, the demand for environmentally friendly packaging cartons is propelling the growth of the liquid packaging cartons market. This is because the packaging enterprise has the most significant influence on the environment. Therefore, the demand for eco-friendly packaging solutions is also aiding in propelling the market growth. Additionally, the reusability of the packing material is another factor that drives the market's growth. And the packaging materials are utilized for an extended period. Also, packaged goods need protection from being tampered with or damaged in the e-commerce industry, which, in turn, increases the demand for reusable packaging materials during the forecast period.

Restraints:
  • The high price of raw materials:

The high price of raw materials utilized to fabricate packaging cartons for food is expected to limit the demand for market growth. This is expected to hinder the market growth of liquid packaging cartons. Further, the high preference for a plastic container for packaging the liquid food product as it provides easy transportation & cost-effective advantages is expected to impede the demand for liquid packaging cartons. Additionally, high-density polyethylene & polyethylene terephthalate is highly favored plastic materials. Further, plastic is also corrosion-resistant, lightweight, and offers excellent thermal insulation properties, which are anticipated to increase market growth over the projection period.

Opportunities:
  • The rising focus of manufacturers on visual presentation and attractive packaging for rising sales & brand value:

The rising focus of manufacturers on visual presentation & attractive packaging for growing sales & brand value is an opportunity for market growth during the projection period. Further, these cartons are preferred by manufacturers due to their benefits like recyclability, convenience, and eco-friendly feature. They are specifically designed for carrying liquids like soft drinks, milk & dairy products, liquid food products, packaged water, and juices.

Segmentation Analysis:

The global liquid packaging cartons market has been segmented based on type, application, shelf life, and regions.

  • The type segment is divided into gable-top liquid carton, brick liquid carton, and shaped liquid carton. The brick liquid carton segment led the market with a market share of 40.21% in 2021 due to the rising customer awareness of fitness & health. Further, by 2030, the shaped liquid carton segment will likely dominate the market due to the increasing innovations in shapes & materials of packaging.
  • The application segment is divided into juice, dairy products, and others. The dairy products segment led the market with a market share of 43.06% in 2021 due to the rising milk consumption & production over the globe.
  • The shelf life segment is divided into long-term shelf life and short-term shelf life. The long-term shelf life segment led the market with a market share of 56.12% in 2021 due to the increasing innovations in shapes & materials of packaging.
Regional Segmentation Analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. North America region emerged as the largest market for the global liquid packaging cartons market, with a 47.22% share of the market revenue in 2021.

  • The increasing trend of takeaway food & demand for suitable beverages packaging is expected to contribute to the liquid packaging cartons market. Furthermore, the technological improvements in the packaging sector, increasing FMCG, and the food & beverage industry are also propelling the region's growth during the forecast period.
  • During the forecast period, the Asia Pacific region will record the highest growth due to the easy availability of natural fabrics utilized for making liquid packaging cartons which is anticipated to grow in this region. Additionally, the increasing applications of liquid packaging cartons for industrial & institutional usage make it a significant market from producers' and customers' perspectives. This also helps to drive the region's growth.

North America Region Liquid Packaging Cartons Market Share in 2021 - 47.22%

 

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Competitive Analysis:

The key players are now concentrating on implementing strategies such as adopting new technology, product innovations, mergers & acquisitions, joint venture, alliances, and partnerships to improve their market position in the global liquid packaging cartons industry.

 List of Key Market Players:

  • Tetra Pak International S.A.
  • SIG Combibloc Group Ltd.
  • Elopak Inc.
  • Refresco Gerber N.V.
  • Greatview Aseptic Packaging Co., Ltd
  • Adam Pack s.a.
  • Liqui-Box
  • Pactiv Evergreen Inc
  • Mondi Ltd
  • Tetra Pak International S.A.
  • Mondi Ltd
  • Nippon Paper Industries Co., Ltd
  • Uflex Ltd

Key Target Audience:

  • Market Players
  • Investors
  • End-users
  • Government Authorities
  • Consulting And Research Firm

Report Description:

  • Global Liquid Packaging Cartons Market, Industry Analysis, Trends, Analysis and Forecast, 2022 to 2030 is a forthcoming/imminent research report which is to be published by The Brainy Insights.
  • 2021 is considered as the base year of the report. 2019 and 2020 are considered as the historic years and 2022 to 2030 are the forecast years. The global liquid packaging cartons market is based on revenue (USD Billion). The report incorporates the market study based on revenue. The study covers the market share revenue/market share/volume for each of the segments, regions and countries catering to global liquid packaging cartons market. The regions analyzed for the market are Europe, Asia Pacific, North America, South America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
  • The report encompasses with the relative data & information, which have been validated by the leading industry professionals and experts across the globe. The research report also delivers an outline of the attractiveness of liquid packaging cartons based on type, application, shelf life, and regions which are deduced and formulated based on their growth rate (CAGR), market size, and attractiveness by analyzing the present and prospects to fathom market growth and development in future.
  • The report illustrates the detailed (both quantitative and qualitative) analysis of historical data, revenues, key developments, along with the crucial strategies adopted by key organizations catering to global liquid packaging cartons market. This offers vital and in-depth insights to depict the overall market scenario.
  • The report offers the detailed study for the company profiles of key organizations operating in the global liquid packaging cartons market and a comparative assessment based on their product offering, business overviews, geographic presence, business strategies, segment market share, product development & innovations, recent developments, joint venture, partnerships, mergers & acquisitions, strategic alliances, SWOT analysis, and key financial information. This helps in evaluating the overall competition present in the market scenario.
  • The report provides an elaborative assessment of the porter’s five forces analysis coupled with SWOT analysis to provide business related data and information’s. Porter’s five forces model is analyzed to understand the overall competitive scenario that is prevailing in the market. Additionally, the SWOT analysis identifies both the positive and negative attributes of the market development which influences the company growth and development to sustain and survive in the long run.
  • Along with that, the report also focuses on the market related driving factors, growth limitations (restraints), potential industry opportunities, significant trends and development which act as a key potential for the investors.
  • Potential growth prospects along with the penetration rate analysis of the product (market related i.e., global liquid packaging cartons market) is covered to comprehend the adoption rate and evaluate the market size.

Frequesntly Asked Questions

As per The Brainy Insights, the size of the liquid packaging cartons market was valued at USD 13.61 billion in 2021 to USD 21.38 billion by 2030.

Global liquid packaging cartons market is growing at a CAGR of 5.15% during the forecast period 2022-2030.

The global liquid packaging cartons market has been segmented based on type, application, shelf life, and regions. The brick liquid segment led type segment in 2021. The dairy products segment led the application segment in 2021.

North America region emerged as the largest market for the liquid packaging cartons.

The market's growth will be influenced by the increasing awareness about secure and safe liquid packaging cartons solutions in developing countries.

The high price of raw materials could hamper the market growth.

The rising focus of manufacturers on visual presentation and attractive packaging for rising sales & brand value will provide considerable opportunities to the market.

Key players are Tetra Pak International S.A., SIG Combibloc Group Ltd., Elopak Inc., Refresco Gerber N.V., Greatview Aseptic Packaging Co., Ltd, Adam Pack s.a., Liqui-Box, Pactiv Evergreen Inc, Mondi Ltd

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  • Further segmentation of the market on the basis of type, application, end use, product, technology, method, process and any other segment depending on the market
  • Segmentation on the basis of any specific country or region
  • Any segment can be classified on the basis of application
  • Application segment can be further divided on the basis of companies
  • The companies profiled are not limited, we can incorporate additional companies of your choice
  • We can split the company market share on the basis of product, application and region
  • Report can be prepared for any specific country/region/segment
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1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Type
          4.3.2. Market Attractiveness Analysis By Application
          4.3.3. Market Attractiveness Analysis By Shelf Life
          4.3.4. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. The expansion in demand for FMCG
          5.2.2. The increasing disposable incomes
          5.2.3. The increasing inclination of the general population against packaged food & drinks
          5.2.4. Increasing demand for digitally printed cartons
    5.3. Restraints
          5.3.1. The high price of raw materials
    5.4. Opportunities
          5.4.1. The innovation in packaging technology
          5.4.2. The rising focus of manufacturers on visual presentation and attractive packaging for rising sales & brand value

6. Global Liquid Packaging Cartons Market Analysis and Forecast, By Type
    6.1. Segment Overview
    6.2. Gable-Top Liquid Carton
    6.3. Brick Liquid Carton
    6.4. Shaped Liquid Carton

7. Global Liquid Packaging Cartons Market Analysis and Forecast, By Application
    7.1. Segment Overview
    7.2. Juice
    7.3. Dairy Products
    7.4. Others

8. Global Liquid Packaging Cartons Market Analysis and Forecast, By Shelf Life
    8.1. Segment Overview
    8.2. Long Term Shelf Life
    8.3. Short Term Shelf Life

9. Global Liquid Packaging Cartons Market Analysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
    9.5. South America
          9.5.1. Brazil
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa

10. Global Liquid Packaging Cartons Market-Competitive Landscape
    10.1. Overview
    10.2. Market Share of Key Players in Global Liquid Packaging Cartons Market
          10.2.1. Global Company Market Share
          10.2.2. North America Company Market Share
          10.2.3. Europe Company Market Share
          10.2.4. APAC Company Market Share
    10.3. Competitive Situations and Trends
          10.3.1. Product Launches and Developments
          10.3.2. Partnerships, Collaborations, and Agreements
          10.3.3. Mergers & Acquisitions
          10.3.4. Expansions

11. Company Profiles
    11.1. Tetra Pak International S.A.
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company Product Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. SIG Combibloc Group Ltd.
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company Product Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. Elopak Inc.
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company Product Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. Refresco Gerber N.V.
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company Product Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis
    11.5. Greatview Aseptic Packaging Co., Ltd
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company Product Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis
    11.6. Adam Pack s.a.
          11.6.1. Business Overview
          11.6.2. Company Snapshot
          11.6.3. Company Market Share Analysis
          11.6.4. Company Product Portfolio
          11.6.5. Recent Developments
          11.6.6. SWOT Analysis
    11.7. Liqui-Box
          11.7.1. Business Overview
          11.7.2. Company Snapshot
          11.7.3. Company Market Share Analysis
          11.7.4. Company Product Portfolio
          11.7.5. Recent Developments
          11.7.6. SWOT Analysis
    11.8. Pactiv Evergreen Inc
          11.8.1. Business Overview
          11.8.2. Company Snapshot
          11.8.3. Company Market Share Analysis
          11.8.4. Company Product Portfolio
          11.8.5. Recent Developments
          11.8.6. SWOT Analysis
    11.9. Mondi Ltd
          11.9.1. Business Overview
          11.9.2. Company Snapshot
          11.9.3. Company Market Share Analysis
          11.9.4. Company Product Portfolio
          11.9.5. Recent Developments
          11.9.6. SWOT Analysis
    11.10. Tetra Pak International S.A.
          11.10.1. Business Overview
          11.10.2. Company Snapshot
          11.10.3. Company Market Share Analysis
          11.10.4. Company Product Portfolio
          11.10.5. Recent Developments
          11.10.6. SWOT Analysis
    11.11. Mondi Ltd
          11.11.1. Business Overview
          11.11.2. Company Snapshot
          11.11.3. Company Market Share Analysis
          11.11.4. Company Product Portfolio
          11.11.5. Recent Developments
          11.11.6. SWOT Analysis
    11.12. Nippon Paper Industries Co., Ltd
          11.12.1. Business Overview
          11.12.2. Company Snapshot
          11.12.3. Company Market Share Analysis
          11.12.4. Company Product Portfolio
          11.12.5. Recent Developments
          11.12.6. SWOT Analysis
    11.13. Uflex Ltd,
          11.13.1. Business Overview
          11.13.2. Company Snapshot
          11.13.3. Company Market Share Analysis
          11.13.4. Company Product Portfolio
          11.13.5. Recent Developments
          11.13.6. SWOT Analysis
 

List of Table

1. Global Liquid Packaging Cartons Market, By Type, 2019-2030 (USD Billion)

2. Global Gable-Top Liquid Carton, Liquid Packaging Cartons Market, By Region, 2019-2030 (USD Billion) 

3. Global Brick Liquid Carton, Liquid Packaging Cartons Market, By Region, 2019-2030 (USD Billion) 

4. Global Shaped Liquid Carton, Liquid Packaging Cartons Market, By Region, 2019-2030 (USD Billion) 

5. Global Liquid Packaging Cartons Market, By Application, 2019-2030 (USD Billion)

6. Global Juice, Liquid Packaging Cartons Market, By Region, 2019-2030 (USD Billion)

7. Global Dairy Products, Liquid Packaging Cartons Market, By Region, 2019-2030 (USD Billion)

8. Global Others, Liquid Packaging Cartons Market, By Region, 2019-2030 (USD Billion)

9. Global Liquid Packaging Cartons Market, By Shelf Life, 2019-2030 (USD Billion)

10. Global Long Term Shelf Life, Liquid Packaging Cartons Market, By Region, 2019-2030 (USD Billion)

11. Global  Short Term Shelf Life, Liquid Packaging Cartons Market, By Region, 2019-2030 (USD Billion)

12. North America Liquid Packaging Cartons Market, By Type, 2019-2030 (USD Billion)

13. North America Liquid Packaging Cartons Market, By Application, 2019-2030 (USD Billion)

14. North America Liquid Packaging Cartons Market, By Shelf Life, 2019-2030 (USD Billion)

15. U.S. Liquid Packaging Cartons Market, By Type, 2019-2030 (USD Billion)

16. U.S. Liquid Packaging Cartons Market, By Application, 2019-2030 (USD Billion)

17. U.S. Liquid Packaging Cartons Market, By Shelf Life, 2019-2030 (USD Billion)

18. Canada Liquid Packaging Cartons Market, By Type, 2019-2030 (USD Billion)

19. Canada Liquid Packaging Cartons Market, By Application, 2019-2030 (USD Billion)

20. Canada Liquid Packaging Cartons Market, By Shelf Life, 2019-2030 (USD Billion)

21. Mexico Liquid Packaging Cartons Market, By Type, 2019-2030 (USD Billion)

22. Mexico Liquid Packaging Cartons Market, By Application, 2019-2030 (USD Billion)

23. Mexico Liquid Packaging Cartons Market, By Shelf Life, 2019-2030 (USD Billion)

24. Europe Liquid Packaging Cartons Market, By Type, 2019-2030 (USD Billion)

25. Europe Liquid Packaging Cartons Market, By Application, 2019-2030 (USD Billion)

26. Europe Liquid Packaging Cartons Market, By Shelf Life, 2019-2030 (USD Billion)

27. Germany Liquid Packaging Cartons Market, By Type, 2019-2030 (USD Billion)

28. Germany Liquid Packaging Cartons Market, By Application, 2019-2030 (USD Billion)

29. Germany Liquid Packaging Cartons Market, By Shelf Life, 2019-2030 (USD Billion)

30. France Liquid Packaging Cartons Market, By Type, 2019-2030 (USD Billion)

31. France Liquid Packaging Cartons Market, By Application, 2019-2030 (USD Billion)

32. France Liquid Packaging Cartons Market, By Shelf Life, 2019-2030 (USD Billion)

33. U.K. Liquid Packaging Cartons Market, By Type, 2019-2030 (USD Billion)

34. U.K. Liquid Packaging Cartons Market, By Application, 2019-2030 (USD Billion)

35. U.K. Liquid Packaging Cartons Market, By Shelf Life, 2019-2030 (USD Billion)

36. Italy Liquid Packaging Cartons Market, By Type, 2019-2030 (USD Billion)

37. Italy Liquid Packaging Cartons Market, By Application, 2019-2030 (USD Billion)

38. Italy Liquid Packaging Cartons Market, By Shelf Life, 2019-2030 (USD Billion)

39. Spain Liquid Packaging Cartons Market, By Type, 2019-2030 (USD Billion)

40. Spain Liquid Packaging Cartons Market, By Application, 2019-2030 (USD Billion)

41. Spain Liquid Packaging Cartons Market, By Shelf Life, 2019-2030 (USD Billion)

42. Asia Pacific Liquid Packaging Cartons Market, By Type, 2019-2030 (USD Billion)

43. Asia Pacific Liquid Packaging Cartons Market, By Application, 2019-2030 (USD Billion)

44. Asia Pacific Liquid Packaging Cartons Market, By Shelf Life, 2019-2030 (USD Billion)

45. Japan Liquid Packaging Cartons Market, By Type, 2019-2030 (USD Billion)

46. Japan Liquid Packaging Cartons Market, By Application, 2019-2030 (USD Billion)

47. Japan Liquid Packaging Cartons Market, By Shelf Life, 2019-2030 (USD Billion)

48. China Liquid Packaging Cartons Market, By Type, 2019-2030 (USD Billion)

49. China Liquid Packaging Cartons Market, By Application, 2019-2030 (USD Billion)

50. China Liquid Packaging Cartons Market, By Shelf Life, 2019-2030 (USD Billion)

51. India Liquid Packaging Cartons Market, By Type, 2019-2030 (USD Billion)

52. India Liquid Packaging Cartons Market, By Application, 2019-2030 (USD Billion)

53. India Liquid Packaging Cartons Market, By Shelf Life, 2019-2030 (USD Billion)

54. South America Liquid Packaging Cartons Market, By Type, 2019-2030 (USD Billion)

55. South America Liquid Packaging Cartons Market, By Application, 2019-2030 (USD Billion)

56. South America Liquid Packaging Cartons Market, By Shelf Life, 2019-2030 (USD Billion)

57. Brazil Liquid Packaging Cartons Market, By Type, 2019-2030 (USD Billion)

58. Brazil Liquid Packaging Cartons Market, By Application, 2019-2030 (USD Billion)

59. Brazil Liquid Packaging Cartons Market, By Shelf Life, 2019-2030 (USD Billion)

60. Middle East and Africa Liquid Packaging Cartons Market, By Type, 2019-2030 (USD Billion)

61. Middle East and Africa Liquid Packaging Cartons Market, By Application, 2019-2030 (USD Billion)

62. Middle East and Africa Liquid Packaging Cartons Market, By Shelf Life, 2019-2030 (USD Billion)

63. UAE Liquid Packaging Cartons Market, By Type, 2019-2030 (USD Billion)

64. UAE Liquid Packaging Cartons Market, By Application, 2019-2030 (USD Billion)

65. UAE Liquid Packaging Cartons Market, By Shelf Life, 2019-2030 (USD Billion)

66. South Africa Liquid Packaging Cartons Market, By Type, 2019-2030 (USD Billion)

67. South Africa Liquid Packaging Cartons Market, By Application, 2019-2030 (USD Billion)

68. South Africa Liquid Packaging Cartons Market, By Shelf Life, 2019-2030 (USD Billion)

List of Figures 

1. Global Liquid Packaging Cartons Market Segmentation

2. Global Liquid Packaging Cartons Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top- Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Liquid Packaging Cartons Market Attractiveness Analysis By Type

9. Global Liquid Packaging Cartons Market Attractiveness Analysis By Application 

10. Global Liquid Packaging Cartons Market Attractiveness Analysis By Shelf Life

11. Global Liquid Packaging Cartons Market Attractiveness Analysis By Region

12. Global Liquid Packaging Cartons Market: Dynamics

13. Global Liquid Packaging Cartons Market Share By Type (2022 & 2030)

14. Global Liquid Packaging Cartons Market Share By Application (2022 & 2030)

15. Global Liquid Packaging Cartons Market Share By Shelf Life (2022 & 2030)

16. Global Liquid Packaging Cartons Market Share By Regions (2022 & 2030)

17. Global Liquid Packaging Cartons Market Share By Company (2021)

This study forecasts revenue at global, regional, and country levels from 2019 to 2030. The Brainy Insights has segmented the global liquid packaging cartons based on below mentioned segments:

Global Liquid Packaging Cartons Market by Type:

  • Gable-Top Liquid Carton
  • Brick Liquid Carton
  • Shaped Liquid Carton

Global Liquid Packaging Cartons Market by Application:

  • Juice
  • Dairy Products
  • Others

Global Liquid Packaging Cartons Market by Shelf Life:

  • Long Term Shelf Life
  • Short Term Shelf Life

Global Liquid Packaging Cartons by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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