The global liquid dietary supplements market was valued at USD 20 billion in 2023 and grew at a CAGR of 10% from 2024 to 2033. The market is expected to reach USD 51.87 billion by 2033. The changing health and wellness trends will drive the growth of the global liquid dietary supplements market.

Market Introduction:

Liquid dietary supplements as the term suggests are supplements that contribute or enhance the nutritional profile of meals. They supplement the meals and they are in liquid forms. They are packed with essential nutrients such as vitamins and minerals. There are other supplements which contain greens and superfoods. Protein shakes is a very known example of supplement. Liquid forms are easy to consumer, they quickly absorb in the body and are highly effective. They are highly convenient as they are ready-to-drink products, can be grabbed on the go and do not require any preparation. They are also available in a wide variety of flavours. They effectively help in meeting any dietary requirements in weight loss managements, sports nutrition, medical nutrition and overall general health. They can be used by all age groups from babies to the elderly.

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Recent Development

• Wellington Foods, a top contract manufacturer of dietary supplements, is committed to creating goods that promote healthy living. The high-performance X37 x-ray inspection system from Mettler-Toledo Safeline was chosen by Wellington Foods because it can locate even the most difficult-to-detect foreign objects, like a glass shard within a glass bottle. Wellington manufacturing variety, high throughput, low energy usage, and better detection sensitivity are all provided by the X37 x-ray system.

Market Dynamics:

Drivers

Health and wellness trend favouring liquid dietary supplements – the increasing incidence of lifestyle diseases highlighted by nutritional deficiencies, obesity, diabetes and cardiovascular diseases has led to shift in health and wellness trends. Individuals now are more aware with easy access to information, they are pursuing an active lifestyle and taking care of their food and nutrition. Liquid dietary supplements have emerged as a popular choice to supplement meals and meet daily nutritional needs. rising awareness about nutritional deficiencies and greater access to screening enable individuals to understand their personal health and take a personalized approach towards well-being. The active lifestyle has also increased the demand for supplements to increase stamina, muscle recovery, strength, endurance and agility. Accessibility to these products given their presence in both offline and online distribution channels also augment the market’s growth. the wide variety of products from multiple brands catering to a diverse demographic also contribute to the market’s growth.

Restraints:

The risk of increasing dependency on these supplements – supplements are complementary products that enhance the nutritional profile of regular meals. They are not replacements of these meals. Nutritional requirements are to be fulfilled through natural foods incorporated into regular meals. However, the convenience of supplements and cumbersome process of sourcing natural foods and including them into meals push consumers towards over-reliance on supplements. This over-reliance is counter-effective and lead to nutritional imbalance leads to excess of some nutrients while deficiency of others. This can cause both short-term and long-term effects that harm the overall health and well-being of the consumer. Therefore, the risk of increasing dependency on these supplements will hamper the market’s growth.

Opportunities:

Product innovations – the increasing demand for supplements have encouraged market players to introduce better products with enhanced efficacy, taste, and convenience to gain market share. Market players are introducing better formulations to gain a competitive advantage. Similarly, with scientific breakthroughs, discoveries and inventions has led to the creation of better drug delivery systems which facilitate better and quicker absorption of supplements. Product innovations have also focused on personalized nutrition which customizes supplements according to the individual’s needs. furthermore, market players are introducing new flavours and ingredients to improve the taste, texture and appeal of their products to attract new consumers. they are introducing generic flavours as well as niche flavours native to the domestic market to attract more consumers. innovations in packaging so that it aligns with the eco-friendly and sustainable world also contribute to the market’s growth.

Regional segmentation analysis:

The regions analysed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. North America emerged as the most significant global liquid dietary supplements market, with a 43% market revenue share in 2023.

Strong consumer demand driven by the high awareness levels about supplements, health and wellness contribute to the regional market’s growth. the increasing adoption of an active lifestyle given the rising number of lifestyle diseases has also contributed to the growing consumption of supplement to complete daily nutritional needs. the availability and accessibility of supplements with a strong distribution network also augment the market. the presence of significant market players contributes to a consistent supply of supplements. Their presence also ensures continuous innovation and introduction of new varieties with different flavours, packaging, and ingredients. They develop better formulations with better efficacy and ease of consumption. Strong regulatory framework ensures safety of these products and increases consumer confidence them which bodes well for the market.

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• International Flavours & Fragrances (IFF), a US-based company, announced that it has successfully encapsulated high viscosity liquid and semi-liquid nutritional components for use in softgel nutritional supplement applications. This technological advance, a first for the industry, enables producers to create sturdy, superior plant-based soft-shell capsules that function just as well for complex components as conventional animal-based gelatin while satisfying the growing demand from consumers for plant-based supplements. With its most recent success, IFF has shown its unrelenting dedication to solving the problems associated with softgel technology for nutritional supplements. AQUANOVA AG is a German-based B2B maker of liquid colloidal formulations. The company offers NovaSOL Curcumin and NovaSOL Curcumin/Boswellia. This is the first time that AQUANOVA has successfully encapsulated one of its products in a vegan softgel.

Ingredients Segment Analysis

The ingredients segment is divided into vitamins and minerals, botanical, proteins and amino acids, and others. The vitamins and minerals segment dominated the market, with a market share of around 37% in 2023. Vitamins and minerals are as essential as carbs, fats and proteins for the body to function properly. they are a vital part of a balanced meal and overall diet. They contribute towards regulating metabolism, improving bone health and immune system, and other important cellular processes. Important vitamins include Vitamin A, B-complex, C, D, E and K. calcium, iron, zinc, magnesium are the vital minerals. More often than not these are left out of everyday meals given the poor diet and lifestyle individuals follow along with lack of awareness about them and their food sources. The increasing number of individuals with vitamins and mineral deficiencies is an indication of the same. Liquid dietary supplements are an excellent choice to complete these dietary requirements and fulfil any deficiencies in the diet. Liquid dietary supplements are absorbed quickly and they are highly effective as well. they can be integrated into food and beverages while consuming. They come in wide variety of flavours giving consumers choice. It is available at suitable for all age groups. The rising awareness about vitamins and minerals and their deficiencies has increased the demand for these supplements. The increasing screening and regular health-checkups also throw up more number with people lacking them, hereby contributing to the segment’s growth.

• The Good Food Group has collaborated with Nottingham-based Nutrivitality, a developer of liquid vitamins, nutrients, and minerals, to promote Nutrivitality and its brands to UK retailers. The Good Food will promote the Nutrivitality brands in UK stores like Boots, Holland & Barrett, Wholefoods, Planet Organic, Selfridges, and more. These brands include its liquid collagen and skincare line SKINGLO. As the "forerunners" of liquid nutritional supplements, Nutrivitality has developed a line of liquid supplements targeted at enhancing internal skin health, digestive health, energy levels, immune system and joint strength, women's health, and family multivitamin support.

Application Segment Analysis

The application segment is divided bone and joint health, heart health, immune health, sports nutrition, weight loss, digestive health, and others. The sports nutrition segment dominated the market, with a market share of around 38% in 2023. Sports nutrition is a niche segment that focuses on professional athletes. Athletes require proper nutrition to fuel them as they perform rigorous activities every day. They require energy to improve their strength, endurance, agility, and stamina. Supplements over and above regular food is required to meet nutritional needs of an athlete. Liquid dietary supplements are essential to improve athletic performance, recovery and overall health. These supplements absorb quickly which facilitates faster results. They can be consumed easily given the liquid state of the supplements. They come in small packages to be used as and when required. The growing adoption of an active lifestyle given the rising awareness about lifestyle diseases has made liquid dietary supplements popular in the general population as well. they are popular in the gym going community, joggers, marathon runners, cross fitters, and other individuals who regularly play a sport to stay fit. The availability of a wide variety of flavours also contribute to the increasing demand for liquid dietary supplements in the population.

• Nutrartis, a provider of health solutions, has announced the US launch of Cardiosmile, a natural supplement.  The natural plant sterols found in Cardiosmile have been clinically proved to work. Its liquid sachet shape, which is simple to include into meals, beverages, and everyday routines, uses water-dispersible phytosterols to offer a straightforward and effective solution to heart health and good cholesterol management.  Cardiosmile's liquid form makes it simple to incorporate into a balanced diet and does away with the need for tablets. For those who prioritize their heart and cholesterol health, its neutral taste and liquid dispersibility enable customers to combine it with their favorite dishes, such as drinks, yoghurts, sauces, and smoothies.

Distribution channel Segment Analysis

The distribution channel segment is divided into supermarkets and hypermarkets, health and beauty retail stores, drug stores, and online stores. The supermarkets and hypermarkets segment dominated the market, with a market share of around 40% in 2023. Supermarkets and hypermarkets A large retail chain offering wide variety of products from various different brands in multiple sizes with dedicated aisles and sections organized for customer convenience. They offer all kinds of liquid dietary supplements from all brands under one roof. These stores are located in every locality enabling better accessibility for consumers. there are now dedicated supermarkets just for health and wellness products worldwide. they enable consumers to make informed choices by offering all products of a similar niche in the same place from multiple brands. They always have stock available. They are trusted distributors for both consumers and producers. They also offer membership cards or shopping cards along with various offers, discounts, promotional discounts and other special offers.

• The Best of Moi, a direct-to-consumer (D2C) company located in Sydney, raised a $850,000 pre-seed round to support product development and customer experience for its "Fabulous Moi" line of liquid dietary supplements. Additionally, the company bills itself as a wellness brand that is carbon neutral and free of plastic, dedicated to using sustainable products and ethical sourcing. The pre-seed round comprises venture investors and serial entrepreneurs whose identities are withheld, but who all have the same objective in mind: creating long-lasting consumer brands that make a positive difference in people's lives. The investment will go towards five main areas: marketing and brand awareness, sales channel expansion, operational movements, sustainability measures, and product development, which will receive a "significant portion of the funds".

Some of the Key Market Players:

• Abbott Laboratories
• Amway
• BASF
• Bayer
• DuPont Nutrition & Biosciences
• Glanbia
• GlaxoSmithKline
• Herbalife International
• Koninklijke DSM
• Liquid Health, Inc

Report Description: