Kefir Market Size by Category (Non-Flavored Kefir and Flavored Kefir), Form (Organic and Conventional), Source (Soy Milk, Animal Milk, and Coconut Milk), Distribution Channel (Online Stores, Specialist Stores, Convenience Stores, Supermarket/Hypermarkets, and Others), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2022 to 2030

Name: Kefir Market
Brand: The Brainy Insights
Price: 4700 USD
Availability: InStock
Rating: 4.6 (138 reviews)

Base Year: 2021 Historical Data: 2019-20

Report ID: TBI-12895
Published Date: Aug, 2022
Pages: 237
Category: Food & Beverages
Format: PDF

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The global kefir market is expected to reach USD 2.45 billion by 2030, at a CAGR of 5.9% from 2022 to 2030. The increasing popularity of functional beverages drives the expansion of the kefir market.

Market Overview:

Kefir is a fermented milk beverage similar to a thin yogurt or ayran made from kefir grains, a specific mesophilic symbiotic culture. Kefir is rich in probiotic bacteria and is a good source of calcium. A large number of microorganisms are present in kefir & their microbial interactions; the possible bioactive compounds result from microbial metabolism. Kefir grains are yellowish-white, small, irregularly shaped, hard granules that resemble miniature cauliflower blossoms. The consequence of bacteria & yeast on milk causes the creation of enzymes and substances that influence the digestion of meals. Kefir is nutrient-dense, containing plenty of protein, potassium, vitamins B and D, and calcium.

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Market Dynamics:

Drivers:

The growing population of lactose intolerant customers:

The rise in the popularity of kefir is the driving factor of the market growth. Further, the propelling factor is the increasing awareness about digestive health, the availability of probiotic drinks, the high content of biotin, magnesium, vitamin K2 and B12, calcium, folate, and enzymes in kefir of the market growth. Moreover, kefir has a lot of bacteria, which helps digestion and gives it a higher nutrient content than yogurt. This, in turn, raises the preference for kefir consumption among lactose-intolerant people worldwide. Kefir is an excellent source of bacteria in comparison to yogurt & plain dairy in terms of available probiotic content. The health benefits like enhanced immunity and cancer-fighting properties associated with the consumption of kefir are also helping to boost market growth. In addition, the demand for lactose-free food products is also driven by rising incidences of food allergies and intolerances. Further, lactose-intolerant customers can readily consume a small number of dairy products because their lactose levels are relatively low. These factors are helping to drive market growth.

Restraints:

The low shelf life:

The low shelf life and lack of awareness in developing countries is the restraining factor of the market. Further, the high production price of raw materials and machinery also hamper the market growth. Moreover, the weak presence of the major manufacturers operating in this field in developing economies like Latin America & Asia Pacific is hindering the market growth.

Opportunities:

The rise in demand for organic kefir products:

The advancements in technologies and manufacturing processes would lower the production price, which is anticipated to create an opportunity for the market. Further, the proliferation in demand for organic kefir products, lactose-free dairy products, and the raised awareness and availability of food intolerance products are also helping to drive market growth.

Segmentation Analysis:

The global kefir market has been segmented based on category, form, source, distribution channel, and region.

The category segment is divided into non-flavored kefir and flavored kefir. The flavored kefir segment led the market with a market share of 57.27% in 2021 due to the Increasing application of flavored kefir in pharmaceutical applications. Further, by 2030, the non-flavored kefir segment will likely dominate the market due to the rising demand for gluten-free products.
The form segment is divided into organic and conventional. The organic segment led the market with a market share of 58.11% in 2021 due to the lactose- and gluten-free properties of organic kefir. Further, by 2030, the conventional segment will likely dominate the market due to its cost-effectiveness.
The source segment is divided into soy milk, animal milk, and coconut milk. The animal milk segment led the market with a market share of 40.13% in 2021 due to the rising milk consumption in developing countries. Further, by 2030, the coconut milk segment will likely dominate the market due to the widespread adoption of vegan eating habits worldwide.
The distribution channel segment is divided into online stores, specialist stores, convenience stores, supermarkets/hypermarkets, and others. The online store segment led the market with a market share of 27.15% in 2021 due to the growing use of smartphones with internet services. Further, by 2030, the specialist stores segment will likely dominate the market due to the presence of a variety of kefir products.

Regional Segmentation Analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. Europe emerged as the largest market for the global kefir market, with a 43.47% share of the market revenue in 2021.

The increasing awareness among the people about its medicinal properties, which assist in balancing the digestive system and irritable bowel symptoms, is anticipated to contribute to the kefir market. Furthermore, the large customer base and the emerging trend of healthy snacking also help boost the market growth. Also, the increasing health consciousness and product portfolio expansions by the vendors are helping to boost the market growth.
During the forecast period, the Asia Pacific region will record the highest growth due to the ever-increasing spending on health drinks and dietary supplements in Japan, India, and China. Further, the rising cultivation of dry fruits and the strong web and distribution channel with retail stores are also helping to boost the market growth in this region. Additionally, the rapidly increasing cosmetics and easy availability & innovation in milk products also help to drive market growth.

Europe Region Kefir Market Share in 2021 - 43.47%

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Competitive Analysis:

The key players are now concentrating on implementing strategies such as adopting new technology, product innovations, mergers & acquisitions, joint venture, alliances, and partnerships to improve their market position in the global kefir industry.

List of Key Market Players:

Biotiful Dairy Ltd
Bakoma Sp. z o. o.
Danone S.A.
Best of Farms LLC
Krasnystaw OSM
Hain Celestial
Lifeway Foods, Inc.
Les produits de marque Liberté inc.
Valio
Nestle S.A.

Key Target Audience:

Market Players
Investors
End-users
Government Authorities
Consulting And Research Firm

Report Description:

Global Kefir Market, Industry Analysis, Trends, Analysis and Forecast, 2022 to 2030 is a forthcoming/imminent research report which is to be published by The Brainy Insights.
2021 is considered as the base year of the report. 2019 and 2020 are considered as the historic years and 2022 to 2030 are the forecast years. The global kefir market is based on revenue (USD Billion). The report incorporates the market study based on revenue. The study covers the market share revenue/market share/volume for each of the segments, regions and countries catering to global kefir market. The regions analyzed for the market are Europe, Asia Pacific, North America, South America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
The report encompasses with the relative data & information, which have been validated by the leading industry professionals and experts across the globe. The research report also delivers an outline of the attractiveness of Kefir based on category, form, source, distribution channel, and regions which are deduced and formulated based on their growth rate (CAGR), market size, and attractiveness by analyzing the present and prospects to fathom market growth and development in future.
The report illustrates the detailed (both quantitative and qualitative) analysis of historical data, revenues, key developments, along with the crucial strategies adopted by key organizations catering to global kefir market. This offers vital and in-depth insights to depict the overall market scenario.
The report offers the detailed study for the company profiles of key organizations operating in the global kefir market and a comparative assessment based on their product offering, business overviews, geographic presence, business strategies, segment market share, product development & innovations, recent developments, joint venture, partnerships, mergers & acquisitions, strategic alliances, SWOT analysis, and key financial information. This helps in evaluating the overall competition present in the market scenario.
The report provides an elaborative assessment of the porter’s five forces analysis coupled with SWOT analysis to provide business related data and information’s. Porter’s five forces model is analyzed to understand the overall competitive scenario that is prevailing in the market. Additionally, the SWOT analysis identifies both the positive and negative attributes of the market development which influences the company growth and development to sustain and survive in the long run.
Along with that, the report also focuses on the market related driving factors, growth limitations (restraints), potential industry opportunities, significant trends and development which act as a key potential for the investors.
Potential growth prospects along with the penetration rate analysis of the product (market related i.e., global kefir market) is covered to comprehend the adoption rate and evaluate the market size.

Frequesntly Asked Questions

What is the market size of global kefir market?

As per The Brainy Insights, the size of the kefir market was valued at USD 1.46 billion in 2021 to USD 2.45 billion by 2030.

What is the market growth rate of global kefir market?

Global kefir market is growing at a CAGR of 5.9% during the forecast period 2022-2030.

Which factor is limiting the growth of the kefir market?

The low shelf life could hamper the market growth.

What is an opportunity for the kefir market?

The rise in demand for organic kefir products will provide huge opportunities to the market.

Who are the key players in the global kefir market?

Key players are Biotiful Dairy Ltd, Bakoma Sp. z o. o., Danone S.A., Best of Farms LLC, Krasnystaw OSM,Hain Celestial, Lifeway Foods, Inc., Les produits de marque Liberté inc., Valio, Nestle S.A. and among others.

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Further segmentation of the market on the basis of type, application, end use, product, technology, method, process and any other segment depending on the market
Segmentation on the basis of any specific country or region
Any segment can be classified on the basis of application
Application segment can be further divided on the basis of companies
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1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Category
          4.3.2. Market Attractiveness Analysis By Form
          4.3.3. Market Attractiveness Analysis By Source
          4.3.4. Market Attractiveness Analysis By Distribution Channel
          4.3.5. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. The increasing awareness about the kefir products and its nutritional values
          5.2.2. The rising inclination towards the consumption of healthier food items
          5.2.3. The rise in the popularity of kefir
    5.3. Restraints
          5.3.1. The lack of adequate awareness about the health benefits of kefir
    5.4. Opportunities
          5.4.1. The advances in microbiological strategies to consider the advantages of kefir

6. Global Kefir Market Analysis and Forecast, By Category
    6.1. Segment Overview
    6.2. Non-Flavored Kefir
    6.3. Flavored Kefir

7. Global Kefir Market Analysis and Forecast, By Form
    7.1. Segment Overview
    7.2. Organic
    7.3. Conventional

8. Global Kefir Market Analysis and Forecast, By Source
    8.1. Segment Overview
    8.2. Soy Milk
    8.3. Animal Milk
    8.4. Coconut Milk

9. Global Kefir Market Analysis and Forecast, By Distribution Channel
    9.1. Segment Overview
    9.2. Online Stores
    9.3. Specialist Stores
    9.4. Convenience Stores
    9.5. Supermarket/Hypermarkets
    9.6. Others

10. Global Kefir Market Analysis and Forecast, By Regional Analysis
    10.1. Segment Overview
    10.2. North America
          10.2.1. U.S.
          10.2.2. Canada
          10.2.3. Mexico
    10.3. Europe
          10.3.1. Germany
          10.3.2. France
          10.3.3. U.K.
          10.3.4. Italy
          10.3.5. Spain
    10.4. Asia-Pacific
          10.4.1. Japan
          10.4.2. China
          10.4.3. India
    10.5. South America
          10.5.1. Brazil
    10.6. Middle East and Africa
          10.6.1. UAE
          10.6.2. South Africa

11. Global Kefir Market-Competitive Landscape
    11.1. Overview
    11.2. Market Share of Key Players in Global Kefir Market
          11.2.1. Global Company Market Share
          11.2.2. North America Company Market Share
          11.2.3. Europe Company Market Share
          11.2.4. APAC Company Market Share
    11.3. Competitive Situations and Trends
          11.3.1. Product Launches and Developments
          11.3.2. Partnerships, Collaborations, and Agreements
          11.3.3. Mergers & Acquisitions
          11.3.4. Expansions

12. Company Profiles
    12.1. Biotiful Dairy Ltd
          12.1.1. Business Overview
          12.1.2. Company Snapshot
          12.1.3. Company Market Share Analysis
          12.1.4. Company Product Portfolio
          12.1.5. Recent Developments
          12.1.6. SWOT Analysis
    12.2. Bakoma Sp. z o. o.
          12.2.1. Business Overview
          12.2.2. Company Snapshot
          12.2.3. Company Market Share Analysis
          12.2.4. Company Product Portfolio
          12.2.5. Recent Developments
          12.2.6. SWOT Analysis
    12.3. Danone S.A.
          12.3.1. Business Overview
          12.3.2. Company Snapshot
          12.3.3. Company Market Share Analysis
          12.3.4. Company Product Portfolio
          12.3.5. Recent Developments
          12.3.6. SWOT Analysis
    12.4. Best of Farms LLC
          12.4.1. Business Overview
          12.4.2. Company Snapshot
          12.4.3. Company Market Share Analysis
          12.4.4. Company Product Portfolio
          12.4.5. Recent Developments
          12.4.6. SWOT Analysis
    12.5. Krasnystaw OSM
          12.5.1. Business Overview
          12.5.2. Company Snapshot
          12.5.3. Company Market Share Analysis
          12.5.4. Company Product Portfolio
          12.5.5. Recent Developments
          12.5.6. SWOT Analysis
    12.6. Hain Celestial
          12.6.1. Business Overview
          12.6.2. Company Snapshot
          12.6.3. Company Market Share Analysis
          12.6.4. Company Product Portfolio
          12.6.5. Recent Developments
          12.6.6. SWOT Analysis
    12.7. Lifeway Foods, Inc.
          12.7.1. Business Overview
          12.7.2. Company Snapshot
          12.7.3. Company Market Share Analysis
          12.7.4. Company Product Portfolio
          12.7.5. Recent Developments
          12.7.6. SWOT Analysis
    12.8. Les produits de marque Liberté inc.
          12.8.1. Business Overview
          12.8.2. Company Snapshot
          12.8.3. Company Market Share Analysis
          12.8.4. Company Product Portfolio
          12.8.5. Recent Developments
          12.8.6. SWOT Analysis
    12.9. Valio
          12.9.1. Business Overview
          12.9.2. Company Snapshot
          12.9.3. Company Market Share Analysis
          12.9.4. Company Product Portfolio
          12.9.5. Recent Developments
          12.9.6. SWOT Analysis
    12.10. Nestle S.A.
          12.10.1. Business Overview
          12.10.2. Company Snapshot
          12.10.3. Company Market Share Analysis
          12.10.4. Company Product Portfolio
          12.10.5. Recent Developments
          12.10.6. SWOT Analysis

List of Table

1. Global Kefir Market, By Category, 2019-2030 (USD Billion)

2. Global Non-Flavored Kefir, Kefir Market, By Region, 2019-2030 (USD Billion)

3. Global Flavored Kefir, Kefir Market, By Region, 2019-2030 (USD Billion)

4. Global Kefir Market, By Form, 2019-2030 (USD Billion)

5. Global Organic, Kefir Market, By Region, 2019-2030 (USD Billion)

6. Global Conventional, Kefir Market, By Region, 2019-2030 (USD Billion)

7. Global Kefir Market, By Source, 2019-2030 (USD Billion)

8. Global Soy Milk, Kefir Market, By Region, 2019-2030 (USD Billion)

9. Global Animal Milk, Kefir Market, By Region, 2019-2030 (USD Billion)

10. Global Coconut Milk, Kefir Market, By Region, 2019-2030 (USD Billion)

11. Global Kefir Market, By Distribution Channel, 2019-2030 (USD Billion)

12. Global Online Stores, Kefir Market, By Region, 2019-2030 (USD Billion)

13. Global Specialist Stores, Kefir Market, By Region, 2019-2030 (USD Billion)

14. Global Convenience Stores, Kefir Market, By Region, 2019-2030 (USD Billion)

15. Global Supermarket/Hypermarkets, Kefir Market, By Region, 2019-2030 (USD Billion)

16. Global Others, Kefir Market, By Region, 2019-2030 (USD Billion)

17. North America Kefir Market, By Category, 2019-2030 (USD Billion)

18. North America Kefir Market, By Form, 2019-2030 (USD Billion)

19. North America Kefir Market, By Source, 2019-2030 (USD Billion)

20. North America Kefir Market, By Distribution Channel, 2019-2030 (USD Billion)

21. U.S. Kefir Market, By Category, 2019-2030 (USD Billion)

22. U.S. Kefir Market, By Form, 2019-2030 (USD Billion)

23. U.S. Kefir Market, By Source, 2019-2030 (USD Billion)

24. U.S. Kefir Market, By Distribution Channel, 2019-2030 (USD Billion)

25. Canada Kefir Market, By Category, 2019-2030 (USD Billion)

26. Canada Kefir Market, By Form, 2019-2030 (USD Billion)

27. Canada Kefir Market, By Source, 2019-2030 (USD Billion)

28. Canada Kefir Market, By Distribution Channel, 2019-2030 (USD Billion)

29. Mexico Kefir Market, By Category, 2019-2030 (USD Billion)

30. Mexico Kefir Market, By Form, 2019-2030 (USD Billion)

31. Mexico Kefir Market, By Source, 2019-2030 (USD Billion)

32. Mexico Kefir Market, By Distribution Channel, 2019-2030 (USD Billion)

33. Europe Kefir Market, By Category, 2019-2030 (USD Billion)

34. Europe Kefir Market, By Form, 2019-2030 (USD Billion)

35. Europe Kefir Market, By Source, 2019-2030 (USD Billion)

36. Europe Kefir Market, By Distribution Channel, 2019-2030 (USD Billion)

37. Germany Kefir Market, By Category, 2019-2030 (USD Billion)

38. Germany Kefir Market, By Form, 2019-2030 (USD Billion)

39. Germany Kefir Market, By Source, 2019-2030 (USD Billion)

40. Germany Kefir Market, By Distribution Channel, 2019-2030 (USD Billion)

41. France Kefir Market, By Category, 2019-2030 (USD Billion)

42. France Kefir Market, By Form, 2019-2030 (USD Billion)

43. France Kefir Market, By Source, 2019-2030 (USD Billion)

44. France Kefir Market, By Distribution Channel, 2019-2030 (USD Billion)

45. U.K. Kefir Market, By Category, 2019-2030 (USD Billion)

46. U.K. Kefir Market, By Form, 2019-2030 (USD Billion)

47. U.K. Kefir Market, By Source, 2019-2030 (USD Billion)

48. U.K. Kefir Market, By Distribution Channel, 2019-2030 (USD Billion)

49. Italy Kefir Market, By Category, 2019-2030 (USD Billion)

50. Italy Kefir Market, By Form, 2019-2030 (USD Billion)

51. Italy Kefir Market, By Source, 2019-2030 (USD Billion)

52. Italy Kefir Market, By Distribution Channel, 2019-2030 (USD Billion)

53. Spain Kefir Market, By Category, 2019-2030 (USD Billion)

54. Spain Kefir Market, By Form, 2019-2030 (USD Billion)

55. Spain Kefir Market, By Source, 2019-2030 (USD Billion)

56. Spain Kefir Market, By Distribution Channel, 2019-2030 (USD Billion)

57. Asia Pacific Kefir Market, By Category, 2019-2030 (USD Billion)

58. Asia Pacific Kefir Market, By Form, 2019-2030 (USD Billion)

59. Asia Pacific Kefir Market, By Source, 2019-2030 (USD Billion)

60. Asia Pacific Kefir Market, By Distribution Channel, 2019-2030 (USD Billion)

61. Japan Kefir Market, By Category, 2019-2030 (USD Billion)

62. Japan Kefir Market, By Form, 2019-2030 (USD Billion)

63. Japan Kefir Market, By Source, 2019-2030 (USD Billion)

64. Japan Kefir Market, By Distribution Channel, 2019-2030 (USD Billion)

65. China Kefir Market, By Category, 2019-2030 (USD Billion)

66. China Kefir Market, By Form, 2019-2030 (USD Billion)

67. China Kefir Market, By Source, 2019-2030 (USD Billion)

68. China Kefir Market, By Distribution Channel, 2019-2030 (USD Billion)

69. India Kefir Market, By Category, 2019-2030 (USD Billion)

70. India Kefir Market, By Form, 2019-2030 (USD Billion)

71. India Kefir Market, By Source, 2019-2030 (USD Billion)

72. India Kefir Market, By Distribution Channel, 2019-2030 (USD Billion)

73. South America Kefir Market, By Category, 2019-2030 (USD Billion)

74. South America Kefir Market, By Form, 2019-2030 (USD Billion)

75. South America Kefir Market, By Source, 2019-2030 (USD Billion)

76. South America Kefir Market, By Distribution Channel, 2019-2030 (USD Billion)

77. Brazil Kefir Market, By Category, 2019-2030 (USD Billion)

78. Brazil Kefir Market, By Form, 2019-2030 (USD Billion)

79. Brazil Kefir Market, By Source, 2019-2030 (USD Billion)

80. Brazil Kefir Market, By Distribution Channel, 2019-2030 (USD Billion)

81. Middle East and Africa Kefir Market, By Category, 2019-2030 (USD Billion)

82. Middle East and Africa Kefir Market, By Form, 2019-2030 (USD Billion)

83. Middle East and Africa Kefir Market, By Source, 2019-2030 (USD Billion)

84. Middle East and Africa Kefir Market, By Distribution Channel, 2019-2030 (USD Billion)

85. UAE Kefir Market, By Category, 2019-2030 (USD Billion)

86. UAE Kefir Market, By Form, 2019-2030 (USD Billion)

87. UAE Kefir Market, By Source, 2019-2030 (USD Billion)

88. UAE Kefir Market, By Distribution Channel, 2019-2030 (USD Billion)

89. South Africa Kefir Market, By Category, 2019-2030 (USD Billion)

90. South Africa Kefir Market, By Form, 2019-2030 (USD Billion)

91. South Africa Kefir Market, By Source, 2019-2030 (USD Billion)

92. South Africa Kefir Market, By Distribution Channel, 2019-2030 (USD Billion)

List of Figures

1. Global Kefir Market Segmentation

2. Global Kefir Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis

7. Value Chain Analysis

8. Global Kefir Market Attractiveness Analysis By Category

9. Global Kefir Market Attractiveness Analysis By Form

10. Global Kefir Market Attractiveness Analysis By Source

11. Global Kefir Market Attractiveness Analysis By Distribution Channel

12. Global Kefir Market Attractiveness Analysis By Region

13. Global Kefir Market: Dynamics

14. Global Kefir Market Share By Category (2022 & 2030)

15. Global Kefir Market Share By Form (2022 & 2030)

16. Global Kefir Market Share By Source (2022 & 2030)

17. Global Kefir Market Share By Distribution Channel (2022 & 2030)

18. Global Kefir Market Share By Regions (2022 & 2030)

19. Global Kefir Market Share By Company (2021)

This study forecasts revenue at global, regional, and country levels from 2019 to 2030. The Brainy Insights has segmented the global kefir based on below mentioned segments:

Global Kefir Market by Category:

Non-Flavored Kefir
Flavored Kefir

Global Kefir Market by Form:

Organic
Conventional

Global Kefir Market by Source:

Soy Milk
Animal Milk
Coconut Milk

Global Kefir Market by Distribution Channel:

Online Stores
Specialist Stores
Convenience Stores
Supermarket/Hypermarkets
Others

Global Kefir by Region:

North America
- U.S.
- Canada
- Mexico
Europe
- Germany
- France
- U.K.
- Italy
- Spain
Asia-Pacific
- Japan
- China
- India
South America
- Brazil
Middle East and Africa
- UAE
- South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision.

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations.
We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:

Import & Export Data
Business Trade Information
Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

Evaluating the penetration level and usage rates of the product.
Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

Applying demographic along with psychographic segmentation for market evaluation
Determining the Micro and Macro-economic indicators for each region
Examining the industry indicators prevailing in the market.

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

CXOs and VPs of leading companies’ specific to sector
Purchasing managers, technical personnel, end-users
Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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