Intraoral Imaging Market

Intraoral Imaging Market Size by Type (X Ray System, Intraoral Sensor, Intraoral Photostimulate Phosphor Systems, Intraoral Cameras and Intraoral Scanners), End-user (Dental Clinics and Dental Hospitals), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2024 to 2033

Base Year: 2023 Historical Data: 2020-22
  • Report ID: TBI-14576
  • Published Date: Nov, 2024
  • Pages: 231
  • Category: Healthcare
  • Format: PDF
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The global Intraoral Imaging market was valued at USD 1,323.62 Million in 2023 and growing at a CAGR of 8.23% from 2024 to 2033. The market is expected to reach USD 2,919.04 Million by 2033. This growth is attributed to the surge in awareness towards sustaining oral health, a broad range of dental imaging abilities, and an increase in the population with dental diseases.  Also, advancements in dental imaging methods have increased the demand for digital dental imaging. The surge in the geriatric population is increasing the demand for cosmetic dentistry, which is eventually driving the Intraoral Imaging market. The government is also putting effort into promoting oral health care and growth in dental diseases. Advanced digital technology helps provide higher-resolution image quality and can share images with other clinicians. All these factors eventually drive the Intraoral Imaging market.  

Market Introduction:

Intraoral cameras consist of small cameras inserted in the mouth to capture comprehensive images of teeth and gums. It is often used in dental imaging. Such cameras are useful in detecting periodontal disease, cavities and other oral health problems. It helps show the condition of teeth to the patient, which also helps them make well-informed decisions for the treatment. The surge in dental clinics, growth in dental awareness, and proactiveness towards oral health are some factors driving the intraoral imaging market. There are growing cases of dental diseases along with a high demand for advanced diagnostic methods. Also, it has been observed that there has been an increase in the adoption of digital radiography. Some factors regarding it are technological advancements like dental lasers and digital imaging.  These are proving very helpful in the treatment outcomes and the comfort of patients. Also, there is a growing geriatric population along with a surge in the prevalence of oral disorders, especially among children and older adults. Also, the use of dental imaging systems and different solutions in hospitals and dental clinics has increased for the diagnosis of oral diseases. Also, there is an increase in road accidents and fatal falls. There are also many severe cases of jaw problems like temporomandibular joint (TMJ) disorder, along with technological advancements like robotic assistance and implantable devices, which are also some of the factors which eventually drive the market. There is more investment in r&d activities for the development of more advanced dental imaging solutions, and there is an increase in healthcare expenditure among people. All these factors eventually contribute to the growth of the dental imaging sector, which finally drives the intraoral imaging market. This imaging helps in providing images of teeth and surrounding structures, which are used for assessing oral health. Moreover, there is a surge in people's preference for good oral care and aesthetics. The burden of dental disorders is also growing, which is eventually increasing the demand for the intraoral imaging market. The demand for digital dental imaging is growing because of its high speed and better image resolution. It also can capture low-contrast shapes. Moreover, it helps in the easy storage of images using software, and it can be easily accessed and considered a better alternative to films that need development time and safekeeping for viewing in the future. Also, films can't be stored for long as they deteriorate over time and can lead to environmental pollution. Also, advancements in technology like digital dental imaging help reduce labour costs. Based on one of the articles of 2023, around 13% of the US adult population will look for dental care due to infections or toothache in the coming 4 years. Also, 1 in every 2600 people in the US gets hospitalized because of dental infections. Also, there is a growing case of untreated dental cases, which affects around 20% of the US population. Moreover, periodontal disease has impacted around 35% of the US population, aged between 30 and 90 years, which highlights the growing need for advanced dental technologies. These factors eventually drive the intraoral imaging market. 

Intraoral Imaging Market Size

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Recent Development
  • In June 2024: OMNIVISON launched the new OCH2B30 camera module for 3D intraoral dental scanners. This module provides high image quality, which will eventually help the organization gain market share in the intraoral imaging market.  

Market Dynamics:

Drivers

Surge in the number of dental visits:  It has been observed that there has been an increase in the number of dental visits in the last decade due to growing cases of oral cavities and several other dental problems. Also, there is more awareness of hygiene and oral care. Also, there has been a change in diet among people due to the increased consumption of fast food and other foods with more sugar content. These factors have increased oral issues.  Also, based on one of the studies, around 65% of people aged more than 18 years have visited dental clinics in the US. Also, the number of dental practices has increased. All these factors will eventually drive the market. Similarly, one of the studies states that around 3.58 billion people globally are suffering due to oral disease and that around 10% have severe gum disorders, which can lead to tooth loss. Also, diseases like oro-dental trauma, dental caries, oral cancer, gum disease, etc, are some of the main health burdens of the world.  This is mainly due to the lack of awareness of oral issues and the growth in sugar consumption. All these factors have increased the demand for the dental imaging sector, which in turn drives the intraoral imaging market. 

Restraints:

High Cost: Dental imaging systems are expensive, and the lack of reimbursement policies for such procedures is a restraint on the market. Also, there is a shortage of experienced professionals and a lack of awareness about much of oral care. Moreover, the expense of dental imaging systems and equipment is high. All these factors act as hindrances to the market.

Opportunities:

Unhealthy food habits of millennials: Dental imaging, like intraoral imaging, has increased due to increased cases of tooth decay. Also, the millennial population has an unhealthy lifestyle as the global sugar consumption rate broadly influences them. The main cause of the dental cavities is the high sugar consumption. Also, the millennial population is largely inclined to buy packaged food and desserts as the disposable income of the people has increased. This eventually led to many dental issues, leading to more use of intraoral imaging in the market. Also, it has been observed that the demand for body modification has increased, and there is more desire for perfect teeth and a good smile. All these factors will drive the intraoral imaging during the forecasting period.

Regional segmentation analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. North America emerged as the largest market for the global Intraoral Imaging market, with a 38.34% share of the market revenue in 2023.

North America dominates the intraoral imaging industry as the US government emphasises promoting oral health care and oral disease prevention, which will eventually help the intraoral imaging market. Also, the government collaborates with the leading players to increase awareness of dental products, potential diseases and damages, and they have also launched many pro-dental campaigns. All these factors are driving the intraoral imaging market in the region.

North America Region Intraoral Imaging Market Share in 2023 - 38.34%

 

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Type Segment Analysis

The type segment is divided into X ray system, intraoral sensor, intraoral photostimulate phosphor systems, intraoral cameras and intraoral scanners. The intraoral scanners segment dominated the market, with a market share of around 29.26% in 2023. This significant share is largely attributed to the growing use of wireless scanners, broadly used in advanced imaging sensors to help provide high-resolution and precise images. Better image quality helps dental professionals get more clarity, which can lead to more accurate treatment plans.

End User Segment Analysis

The end user segment is divided into dental clinics and dental hospitals. The dental clinics segment dominated the market, with a market share of around 63.43% in 2023. The substantial share is largely driven by dental patients' large preference for dental clinics. Dental clinics are largely preferred due to increased routine dental care and minor procedures.

Some of the Key Market Players:
  • OMNIVISION
  • PLANMECA OY
  • Dentsply Sirona
  • Carestream Dental LLC.
  • Acteon
  • XpectVision Technology Co., Ltd
  • Align Technology, Inc.
  • Medit
  • Midmark Corporation
  • Dental Imaging Technologies Corporation

Report Description:

Attribute Description
Market Size Revenue (USD Million)
Market size value in 2023 USD 1,323.62 Million
Market size value in 2033 USD 2,919.04 Million
CAGR (2024 to 2033) 8.23%
Historical data 2020-2022
Base Year 2023
Forecast 2024-2033
Region The regions analyzed for the market are North America, Europe, South America, Asia Pacific, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
Segments Type and End User

Frequesntly Asked Questions

As per The Brainy Insights, the size of the Intraoral Imaging market was valued at USD 1,323.62 Million in 2023 to USD 2,919.04 Million by 2033.

Global Intraoral Imaging market is growing at a CAGR of 8.23% during the forecast period 2024-2033.

North America region emerged as the largest market for the Intraoral Imaging market.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis by End User
          4.3.2. Market Attractiveness Analysis by Type
          4.3.3. Market Attractiveness Analysis by Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Surge in the number of dental visits
    5.3. Restraints
          5.3.1. High Cost
    5.4. Opportunities
          5.4.1. Unhealthy food habits of millennials
    5.5. Challenges
          5.5.1. Economic Slowdown

6. Global Intraoral Imaging Market Analysis and Forecast, By End User
    6.1. Segment Overview
    6.2. Dental Clinics
    6.3. Dental Hospitals

7. Global Intraoral Imaging Market Analysis and Forecast, By Type
    7.1. Segment Overview
    7.2. X Ray System
    7.3. Intraoral Sensor
    7.4. Intraoral Photostimulate Phosphor Systems
    7.5. Intraoral Cameras
    7.6. Intraoral Scanners

8. Global Intraoral Imaging Market Analysis and Forecast, By Regional Analysis
    8.1. Segment Overview
    8.2. North America
          8.2.1. U.S.
          8.2.2. Canada
          8.2.3. Mexico
    8.3. Europe
          8.3.1. Germany
          8.3.2. France
          8.3.3. U.K.
          8.3.4. Italy
          8.3.5. Spain
    8.4. Asia-Pacific
          8.4.1. Japan
          8.4.2. China
          8.4.3. India
    8.5. South America
          8.5.1. Brazil
    8.6. Middle East and Africa
          8.6.1. UAE
          8.6.2. South Africa

9. Global Intraoral Imaging Market-Competitive Landscape
    9.1. Overview
    9.2. Market Share of Key Players in the Intraoral Imaging Market
          9.2.1. Global Company Market Share
          9.2.2. North America Company Market Share
          9.2.3. Europe Company Market Share
          9.2.4. APAC Company Market Share
    9.3. Competitive Situations and Trends
          9.3.1. Product Launches and Developments
          9.3.2. Partnerships, Collaborations, and Agreements
          9.3.3. Mergers & Acquisitions
          9.3.4. Expansions

10. Company Profiles
    10.1. OMNIVISION
          10.1.1. Business Overview
          10.1.2. Company Snapshot
          10.1.3. Company Market Share Analysis
          10.1.4. Company Product Portfolio
          10.1.5. Recent Developments
          10.1.6. SWOT Analysis
    10.2. PLANMECA OY
          10.2.1. Business Overview
          10.2.2. Company Snapshot
          10.2.3. Company Market Share Analysis
          10.2.4. Company Product Portfolio
          10.2.5. Recent Developments
          10.2.6. SWOT Analysis
    10.3. Dentsply Sirona
          10.3.1. Business Overview
          10.3.2. Company Snapshot
          10.3.3. Company Market Share Analysis
          10.3.4. Company Product Portfolio
          10.3.5. Recent Developments
          10.3.6. SWOT Analysis
    10.4. Carestream Dental LLC.
          10.4.1. Business Overview
          10.4.2. Company Snapshot
          10.4.3. Company Market Share Analysis
          10.4.4. Company Product Portfolio
          10.4.5. Recent Developments
          10.4.6. SWOT Analysis
    10.5. Acteon
          10.5.1. Business Overview
          10.5.2. Company Snapshot
          10.5.3. Company Market Share Analysis
          10.5.4. Company Product Portfolio
          10.5.5. Recent Developments
          10.5.6. SWOT Analysis
    10.6. XpectVision Technology Co., Ltd
          10.6.1. Business Overview
          10.6.2. Company Snapshot
          10.6.3. Company Market Share Analysis
          10.6.4. Company Product Portfolio
          10.6.5. Recent Developments
          10.6.6. SWOT Analysis
    10.7. Align Technology, Inc.
          10.7.1. Business Overview
          10.7.2. Company Snapshot
          10.7.3. Company Market Share Analysis
          10.7.4. Company Product Portfolio
          10.7.5. Recent Developments
          10.7.6. SWOT Analysis
    10.8. Medit
          10.8.1. Business Overview
          10.8.2. Company Snapshot
          10.8.3. Company Market Share Analysis
          10.8.4. Company Product Portfolio
          10.8.5. Recent Developments
          10.8.6. SWOT Analysis
    10.9. Midmark Corporation
          10.9.1. Business Overview
          10.9.2. Company Snapshot
          10.9.3. Company Market Share Analysis
          10.9.4. Company Product Portfolio
          10.9.5. Recent Developments
          10.9.6. SWOT Analysis
    10.10. Dental Imaging Technologies Corporation
          10.10.1. Business Overview
          10.10.2. Company Snapshot
          10.10.3. Company Market Share Analysis
          10.10.4. Company Product Portfolio
          10.10.5. Recent Developments
          10.10.6. SWOT Analysis

List of Table

1. Global Intraoral Imaging Market, By End User, 2020 - 2033 (USD Million) 

2. Global Dental Clinics Intraoral Imaging Market, By Region, 2020 - 2033 (USD Million) 

3. Global Dental Hospitals Intraoral Imaging Market, By Region, 2020 - 2033 (USD Million) 

4. Global Intraoral Imaging Market, By Type, 2020 - 2033 (USD Million) 

5. Global X Ray System Intraoral Imaging Market, By Region, 2020 - 2033 (USD Million) 

6. Global Intraoral Sensor Intraoral Imaging Market, By Region, 2020 - 2033 (USD Million)

7. Global Intraoral Photostimulate Phosphor Systems Intraoral Imaging Market, By Region, 2020 - 2033 (USD Million)

8. Global Intraoral Cameras Intraoral Imaging Market, By Region, 2020 - 2033 (USD Million)

9. Global Intraoral Scanners Intraoral Imaging Market, By Region, 2020 - 2033 (USD Million)

10. Global Intraoral Imaging Market, By Region, 2020 - 2033 (USD Million) 

11. North America Intraoral Imaging Market, By End User, 2020 - 2033 (USD Million) 

12. North America Intraoral Imaging Market, By Type, 2020 - 2033 (USD Million) 

13. U.S. Intraoral Imaging Market, By End User, 2020 - 2033 (USD Million) 

14. U.S. Intraoral Imaging Market, By Type, 2020 - 2033 (USD Million) 

15. Canada Intraoral Imaging Market, By End User, 2020 - 2033 (USD Million) 

16. Canada Intraoral Imaging Market, By Type, 2020 - 2033 (USD Million) 

17. Mexico Intraoral Imaging Market, By End User, 2020 - 2033 (USD Million) 

18. Mexico Intraoral Imaging Market, By Type, 2020 - 2033 (USD Million) 

19. Europe Intraoral Imaging Market, By End User, 2020 - 2033 (USD Million) 

20. Europe Intraoral Imaging Market, By Type, 2020 - 2033 (USD Million) 

21. Germany Intraoral Imaging Market, By End User, 2020 - 2033 (USD Million) 

22. Germany Intraoral Imaging Market, By Type, 2020 - 2033 (USD Million) 

23. France Intraoral Imaging Market, By End User 2020 - 2033 (USD Million) 

24. France Intraoral Imaging Market, By Type, 2020 - 2033 (USD Million) 

25. U.K. Intraoral Imaging Market, By End User, 2020 - 2033 (USD Million) 

26. U.K. Intraoral Imaging Market, By Type, 2020 - 2033 (USD Million) 

27. Italy Intraoral Imaging Market, By End User, 2020 - 2033 (USD Million) 

28. Italy Intraoral Imaging Market, By Type, 2020 - 2033 (USD Million) 

29. Spain Intraoral Imaging Market, By End User, 2020 - 2033 (USD Million) 

30. Spain Intraoral Imaging Market, By Type, 2020 - 2033 (USD Million) 

31. Asia Pacific Intraoral Imaging Market, By End User, 2020 - 2033 (USD Million) 

32. Asia Pacific Intraoral Imaging Market, By Type, 2020 - 2033 (USD Million) 

33. Japan Intraoral Imaging Market, By End User, 2020 - 2033 (USD Million) 

34. Japan Intraoral Imaging Market, By Type, 2020 - 2033 (USD Million) 

35. China Intraoral Imaging Market, By End User 2020 - 2033 (USD Million) 

36. China Intraoral Imaging Market, By Type, 2020 - 2033 (USD Million) 

37. India Intraoral Imaging Market, By End User 2020 - 2033 (USD Million) 

38. India Intraoral Imaging Market, By Type, 2020 - 2033 (USD Million) 

39. South America Intraoral Imaging Market, By End User, 2020 - 2033 (USD Million) 

40. South America Intraoral Imaging Market, By Type, 2020 - 2033 (USD Million) 

41. Brazil Intraoral Imaging Market, By End User 2020 - 2033 (USD Million) 

42. Brazil Intraoral Imaging Market, By Type, 2020 - 2033 (USD Million) 

43. Middle East and Africa Intraoral Imaging Market, By End User, 2020 - 2033 (USD Million) 

44. Middle East and Africa Intraoral Imaging Market, By Type, 2020 - 2033 (USD Million) 

45. UAE Intraoral Imaging Market, By End User, 2020 - 2033 (USD Million) 

46. UAE Intraoral Imaging Market, By Type, 2020 - 2033 (USD Million) 

47. South Africa Intraoral Imaging Market, By End User 2020 - 2033 (USD Million) 

48. South Africa Intraoral Imaging Market, By Type, 2020 - 2033 (USD Million) 

List of Figures 

1. Global Intraoral Imaging Market Segmentation

2. Intraoral Imaging Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Intraoral Imaging Market Attractiveness Analysis by End User 

9. Global Intraoral Imaging Market Attractiveness Analysis by Type

10. Global Intraoral Imaging Market Attractiveness Analysis by Region

11. Global Intraoral Imaging Market: Dynamics

12. Global Intraoral Imaging Market Share by End User (2023 & 2033)

13. Global Intraoral Imaging Market Share by Type (2023 & 2033)

14. Global Intraoral Imaging Market Share by Regions (2023 & 2033)

15. Global Intraoral Imaging Market Share by Company (2023)

This study forecasts revenue at global, regional, and country levels from 2020 to 2033. The Brainy Insights has segmented the global Intraoral Imaging market based on below mentioned segments:

Global Intraoral Imaging Market by Type

  • X Ray System
  • Intraoral Sensor
  • Intraoral Photostimulate Phosphor Systems
  • Intraoral Cameras
  • Intraoral Scanners

Global Intraoral Imaging Market by End User:

  • Dental Clinics
  • Dental Hospitals

Global Intraoral Imaging Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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