Instant Payments Market

Instant Payments Market Size by Payment Method (Mobile Payments, Bank Transfers, and QR Code Payments), End User (Consumer-to-Consumer (C2C), Consumer-to-Business (C2B), Business-to-Business (B2B), and Business-to-Consumer (B2C)), Deployment Mode (Cloud-Based and On-Premise), Vertical (Retail, Banking and Financial Services, Telecommunications, Travel and Hospitality and Others), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2024 to 2033

Base Year: 2023 Historical Data: 2020-22
  • Report ID: TBI-14670
  • Published Date: Mar, 2025
  • Pages: 236
  • Category: Information Technology & Semiconductors
  • Format: PDF
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Market Introduction

The global instant payments market was valued at USD 60 billion in 2023 and grew at a CAGR of 16% from 2024 to 2033. The market is expected to reach USD 264.68 billion by 2033. The growth of digital finance will drive the growth of the global instant payments market.

Instant payments can be described as payments that enable the provision of payments and funds transfer through real-time or within a few seconds at any time of the week or even on a holiday. These payments may be made through an encrypted online payment platform that integrates technological developments, mobile applications, & the financial sector. Instant payment systems are intended to improve accessibility, efficiency and provide methods to transfer money quickly and securely without the time-consuming procedures that often come with banking transfer methods like wire transfers. In many countries, instant payment systems are either in the pipeline or have been already implemented and facilitated by both the banking sector and the fintech industry. These systems are typically established on a protected channel. These networks are intended to be homogeneous, to have linkage capability where different banks and financial institutions can get connected and facilitate cross border instant payments in certain instances. It has the ability to enhance cash flow which is a factor that is always perceived as a boon by businesses, and helps in avoiding delayed payments. Moreover, they increase the efficiency of the financial systems by decreasing the roles of the third parties and paper-based processes, as well as providing a green solution.

Instant Payments Market Size

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Recent Development

  • Via WhatsApp, digital bank PicPay provides access to Brazil's Pix rapid payment system. PicPay's collaborations with Microsoft and WhatsApp owner Meta enable the new AI-powered product, which was unveiled on Monday, November 11. PicPay thinks that the adoption of a new mode of payment with Pix will be fueled by the combination of a reliable payment mechanism and a popular messaging app in Brazil.

Market Dynamics

Drivers

The growth of digital finance and the fintech industry – today’s consumers are used to instant access to all sorts of services, and this idea includes even purchasing financial products. They want payments to be processed in real time; whether it is to transfer some cash to a friend, to pay for goods, services, or even to pay a bill. Thus, instant payments meet this need customer effectively by offering a trouble-free transaction process to improve customer satisfaction and demand for such services. The availability of the product via the e-commerce platform as well the increased adoption of digital transactions has also supported the demand for instant payments. Also, globalization and cross border payments are considered vital motivators to instant payment solutions. As organizations venture into foreign markets trade and foreign exchange requirements become more urgent through fast and economic means like instant payments. This makes cross-border payments easier, reduce time employed in currency exchange, and meet global market requirements and hence making instant payments crucial in the global sector.

Restraints

Security concerns – Since most of the instant payments occur in real time, the corresponding benefits include convenience and speed, there are increased risks of fraud as well. instant payments take very little time and offer fraud detection systems very little time to act or for banks to counter check and cancel a transaction if they realize that fraud had occurred. Computer criminal acts like hacking, phishing and identity theft are comparatively more difficult for real time protection since the criminals can actually manipulate systems beforehand to circumvent preventive barriers. Furthermore, users, both citizens and companies engaging in cross and local transactions, may also refrain from using the instant payment system if they perceive the applications as insecure and susceptible to fraud. Fear of losing the funds, due to the unreliable operating of these systems, may lead to the slow rate of adoption because consumers don’t trust the systems. Therefore, security concerns will limit the market’s growth.

Opportunities

Improved digital and financial infrastructure – the developments in the electronic money system, mobile money applications, and technologies in nominal encryption have contributed to the development of the instant payments market. The use of smartphone and internet banking means that consumers and business have what it takes to effect payments immediately. In addition, new technologies have improved the stability of such systems as the cloud solution and blockchain enhance security and flexibility of instant payments. Both the traditional financial institutions and new emerging Fintech companies have benefited from these technological advancements making it easier to advance and expand instant payments globally. Also, and most importantly, there are regulatory support and infrastructure investments which have been crucial to the development of instant payments. Policies have been put in place by many countries to support the growth of instant payment networks and this will contribute to the global instant payments market’s growth.

Segment Analysis

Regional segmentation analysis

The regions analysed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. Asia Pacific emerged as the most significant global instant payments market, with a 38% market revenue share in 2023.

Many nations like, China, India, Japan have strong instant payment system thanks to platforms like UPI in India and Alipay and WeChat Pay in China. In India, UPI has not only transformed the non-cash transactions through extending diversified digital payments across the network of smartphones, but it also turns out to be one of the most successful real-time payment systems on the global platform. Likewise, Alipay and WeChat Pay have become integral part of Chinese citizens lives for retail purchases, bill payment and other micro payments. They are not limited to individual consumers, but equally enable business and government to make instant payments. It is also evident that Asia-Pacific is a technology hub since it enjoys high Smartphone usage and has a technologically aware public which also significantly augments the regional market’s growth. Furthermore, government support and favourable legislation in most of those nations contributes towards fintech development, leading to the popularisation of instant payments.

Asia Pacific Region Instant Payments Market Share in 2023 - 38%

 

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  • Drivers may now cash out their profits up to four times a day thanks to Uber's rollout of fast payments. The goal of this feature is to address the problem of drivers asking for cash instead of credit cards or other online payment methods.

Payment method Segment Analysis

The payment method segment is divided into mobile payments, bank transfers, and QR code payments. The mobile payments segment dominated the market, with a market share of around 37% in 2023. The growth of users making payments instantly through their hand-held devices has seen the instant payments market shift to the use of mobile wallets /mobile apps due to several lucrative factors. It is a flexible and convenient payment method. M-Commerce is creating apps such as PayPal, Apple Pay, Google Pay, and Samsung Pay have enhanced and made a significant change in handling of payments. In addition, mobile wallets have enhanced user security features such as biometric scan (finger print and facial) and tokenization. This increases security compared to the traditional systems of payment making the mobile payments safer and quicker. Services of mobile wallets are accepted by a vast number of merchants across the globe, which enables consumers use their mobile phones for almost every payment. Furthermore, mobile payment systems provide rewards, loyalty programs and interfaces with other services all of which adds value to the consumer.

  • A new technology that gives financial institutions access and control over their payment operations, Volante Payments Intelligence, was introduced by Volante Technologies. The solution, which is a modular part of the Volante Payments Platform, helps banks better understand their payment operations, which streamlines decision-making and boosts corporate performance. The introduction of ISO 20022, the growth of real-time payments, and the digitization of payment flows have all contributed to the complexity and volume of the payment’s environment, which is addressed by Volante Payments Intelligence. By cutting down on manual reporting time and improving operational effort prioritization, Volante Payments Intelligence helps banks remain ahead of regulatory requirements. Users may measure performance more precisely with improved observability, which helps them reduce risks and adjust to changes in the market.

End user Segment Analysis

The end user segment is divided into Consumer-to-Consumer (C2C), Consumer-to-Business (C2B), Business-to-Business (B2B), and Business-to-Consumer (B2C). The Consumer-to-Consumer (C2C) segment dominated the market, with a market share of around 33% in 2023. C2C instant payments have become the largest segment in the market mainly owing to the increasing use of P2P payment platforms such as Venmo, Zelle, Cash App, WeChat Pay and Alipay. These enable a person to transfer cash to friends, family, or anyone else within no time and with no help from third parties such as banks. C2C payments are very convenient and easy to use touching a button or two to complete the transfer of cash for any purpose. The fact that many of the C2C payment services do not or barely attract any charges also goes in their favour. C2C payments have become more affordable, and the ability to transfer money via different forms (by e-mail, phone number, or social network account) has made such payments preferred in personal transactions.

  • The worldwide real-time payments platform FinTech, Europe, Kinguin, Kinguin, Real-Time Payments, Pay by Bank, and VoltVolt announced a new collaboration with the international video game marketplace. The cooperation allows Kinguin's 18 million customers to safely buy games and in-game items utilizing "Pay by Bank" by utilizing open banking technology. using just a single tap, customers can check out straight from their online banking environment using Volt's "Pay by Bank" option, which is available in France, the Netherlands, Germany, and the UK. In contrast to cards, "Pay by Bank" eliminates the need for human data entry, which means that card information won't be hacked or written incorrectly.

Deployment mode Segment Analysis

The deployment mode segment is divided into cloud-based and on-premise. The cloud-based segment dominated the market, with a market share of around 64% in 2023. Cloud-based deployment is widely used today because of its scalability, flexibility and cost-effectiveness. Solutions such as Square, Stripe, PayPal, etc., help payment processors and financial institutions offer real-time, secure payments services without significant upfront investments in any equipment of infrastructure. it does not entail any maintenance requirements as well. This model readily deployable, easily upgradable, and compatible with diverse systems. These systems can grow in size and functionality very quickly depending on the size and nature of the business. Moreover, cloud solutions provide improved protection and data handling functions to the business processes.

  • The Payfinia Credit Union Service Organization (CUSO) was established by Payfinia, an independent payments organization dedicated to democratizing rapid payments. The Sunnyvale, California-based Star One Credit Union has provided $4.5 million in initial money to the business. The credit union, which has 126,000 members and $9.9 billion in assets, has played a significant role in the creation of Payfinia's main Instant Payment Xchange (IPX) technology. Through IPX, a payments-as-a-service (PaaS) architecture approved to handle transactions on the FedNow Service, Payfinia provides a complete real-time payments solution. The platform enhances operational efficiency and cash flow management by enabling credit unions and other financial institutions to make rapid payments with integrated fraud prevention.

Vertical Segment Analysis

The vertical segment is divided into retail, banking and financial services, telecommunications, travel and hospitality and others. The banking and financial services segment dominated the market, with a market share of around 32% in 2023. The BFSI industry is by far the most prominent active market for instant payments because it entails several roles in enabling and processing payments. Banks and financial organisations are the pillars of real time payment solutions. Such systems allow consumer and businesses to execute transactions in real time and they form the backbone of the instant payments market. Instant payment systems are dominated by the BFSI sector chiefly because of the large client base it holds. Banks are not only involved in execution and reconciliation of payment transactions but also involved in offering regulation and safeguard mechanisms that make instant payments secure. Banks make the instant payment solutions key features of their mobile application and websites. As the digital banking services and payment infrastructure continues to grow, BFSI continues to lead in the development and use of instant payments globally.

  • Spain is becoming the first banking market in Europe to be fully integrated with the One-Leg Out fast payments scheme of the European Payments Council. Iberpay's instant payment technology, standards, and processing capabilities enable instant cross-currency payments, and banks can use this service as part of the EPC's One-Leg Out (OCT Inst) initiative. Payment service providers in the Single Euro Payments Area (SEPA) can perform instant international transfers to and from non-eurozone countries in a matter of seconds, every day of the week, thanks to OCT Inst.

Some of the Key Market Players

  • Alipay (Ant Financial)
  • Apple Pay
  • Google Pay
  • Mastercard Send
  • PayPal
  • Samsung Pay
  • Square
  • TransferWise
  • Visa Direct
  • WeChat Pay (Tencent)
  • Zelle (Early Warning Services)

Report Description

Attribute Description
Market Size Revenue (USD Billion)
Market size value in 2023 USD 60 Billion
Market size value in 2033 USD 264.68 Billion
CAGR (2024 to 2033) 16%
Historical data 2020-2022
Base Year 2023
Forecast 2024-2033
Region The regions analyzed for the market are Asia Pacific, Europe, South America, North America, and Middle East and Africa. Furthermore, the regions are further analyzed at the country level.
Segments Payment Method, End User, Deployment Mode and Vertical

Frequesntly Asked Questions

As per The Brainy Insights, the size of the global instant payments market was valued at USD 60 billion in 2023 to USD 264.68 billion by 2033.

Global instant payments market is growing at a CAGR of 16% during the forecast period 2024-2033.

The market's growth will be influenced by the growth of digital finance and the fintech industry.

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This study forecasts revenue at global, regional, and country levels from 2020 to 2033. The Brainy Insights has segmented the global instant payments market based on below mentioned segments:

Global Instant Payments Market by Payment Method:

  • Mobile Payments
  • Bank Transfers
  • QR Code Payments

Global Instant Payments Market by End User:

  • Consumer-to-Consumer (C2C)
  • Consumer-to-Business (C2B)
  • Business-to-Business (B2B)
  • Business-to-Consumer (B2C)

Global Instant Payments Market by Deployment Mode:

  • Cloud-Based
  • On-Premise

Global Instant Payments Market by Vertical:

  • Retail
  • Banking and Financial Services
  • Telecommunications
  • Travel and Hospitality
  • Others

Global Instant Payments Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

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Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
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Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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