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The global Identity Analytics market was valued at USD 1,164.56 Million in 2023 and growing at a CAGR of 28.67% from 2024 to 2033. The market is expected to reach USD 14,485.55 Million by 2033. The surge in the cases of identity-related security hazards and growing instances of data breaches in professional organizations are some of the factors driving the identity analytics market. Moreover, the growing acceptance of enterprise mobility trends like wireless communication networks is one of the factors driving the market, as identity-related risks are involved. These identity analytics solutions use advanced algorithms and machine learning methodology for analyzing user behaviour, detecting the behaviour and mitigating identity-related problems.
Identity analytics solutions help address the problem of defection by allowing organizations to identify unauthorized access attempts, suspicious activities, and unusual patterns in real-time. These platforms use advanced algorithms and machine learning methodologies to study behaviour and help mitigate identity-related issues. With fast digital transformation and remote workforce culture, several businesses face problems identifying and verifying user identities. There is a problem in the prevention of fraud and following regulatory compliance. All these factors will eventually drive the identity analytics market. Presently, there is a surge in the prevalence of identity-based access provision and authentication. Also, there is a significant increase in cybercrime and hacking. All these factors are fueling the growth of the market. Moreover, there is growing support from the government by investing in the IT sector, and the growing demand to have secure users from unauthorized accessibility is propelling the growth of the market. Also, the government has imposed strict rules to improve efficiency and decrease infrastructure costs, driving the market. There are growing cases of data breaches and identity-related fraud, the surge in networked communications, and the growing adoption of smartphones and the Internet for daily tasks. The increase in organizations adopting the Bring Your Own Device (BYOD) trend is fueling the market's growth. Moreover, there is a surge in the adoption of the cloud, and growth in connected technology like the IoT is driving the market. The development of the AI-enabled identity analytics platform and the surge in the growth of big data is providing a good opportunity for the market. It has been observed that cybercriminals are using more sophisticated methodologies to exploit vulnerabilities, and hence, there is a need for advanced identity analytics solutions. Identity analytics software helps in detecting anomalies and potential threats, which are generally overlooked by conventional security measures, and hence, it offers a more dynamic and effective method for cybersecurity. The increase in the complexity of cyber threats is the major factor in the market's growth as organizations seek better, more advanced solutions to protect their digital assets.
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Growing mobile networks and Internet – According to one of the articles from 2017, there were more than 250 million mobile users in the US, which is growing fast. The telecommunication sector is investing majorly in fibre deployments, upgrades in HFC technology, and mobile broadband networks to meet the surging expectations of subscribers. Mobile devices and internet connectivity have become crucial due to video streaming, payments, etc. One study suggests that US consumers look at their devices more than eight billion times daily on average. Their activities include watching videos, playing games, chatting, banking, shopping, and m-training. Hence, there is a huge opportunity, especially for data centres. All these factors are eventually driving the Identity Analytics market.
High Cost– There is a high cost related to the use of Identity analytics services, and a lack of proper privileged access control hinders the market. Also, there is a shortage of expertise and compliance related to dynamic regulatory requirements. Moreover, there is a shortage of skilled professionals who can monitor and effectively access the functionalities. The lack of standardization and fast changes in the economic strategies are some more hindrances for the market. All these factors are acting as restraints for the market to grow.
Use of cloud-based systems for the industrial distribution sector – Cloud-based systems provide more flexibility and scalability as the industrial distribution business grows. The connection between different parts of the business provides better opportunities for employees to get more visibility about the organisation's performance. Higher management can see where they can improve categories like SCM, customer feedback, and business bottlenecks. Also, this helps distribution channels adopt a more data-driven approach that can be stored in the cloud. Cloud also takes care of the customer information. It helps the analytic specialists get year-to-year information, which helps improve the plan. All these factors would, in turn, drive the Identity Analytics market in the forecasting period.
The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. North America emerged as the largest market for the global Identity Analytics market, with a 41.06% share of the market revenue in 2023. This market share is attributed to the large presence of key tech organizations and infrastructure for the most advanced cybersecurity. There is a large adoption of identity analytics solutions, fueling the region's market growth. Also, the region's rapid industrialization increases the threat of unauthorized users, particularly in the US, a technically advanced country. Also, there is a surge in cyber attacks in the region, which has led to the growing adoption of identity analytics solutions in several verticals, such as BFSI, government, and defence. Also, the government is developing regulations to decrease the rate of cyberattacks in the region. All these factors are driving the Identity Analytics market in the region.
North America Region Identity Analytics Market Share in 2023 - 41.06%
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The component size segment is divided into solutions and services. The solutions segment dominated the market, with a market share of around 63.12% in 2023. This significant market share is attributed to the solutions' reduction in the risk of identity access as they leverage machine learning and advanced analytics. Conventional identity and access control systems cannot effectively detect identity theft, leading businesses to depend broadly on cutting-edge technologies such as identity analytics solutions.
The deployment mode type segment is divided into cloud and on-premise. Cloud segment dominated the market, with a market share of around 65.32% in 2023. This market share is attributed to the surge in the adoption of cloud technology to take care of identity and access processes. This is broadly due to its flexibility, scalability, and cost-effectiveness. The growing adoption of cloud-based identity analytics shows an increase in consumers' confidence in cloud platforms and related security and reliability. The cloud mode offers several advantages like agility and efficiency for the management of identity-related issues, etc.
The vertical segment is divided into BFSI, government & defense, IT & telecom, retail, healthcare and others. BFSI segment dominated the market, with a market share of around 33.43% in 2023. This market share is attributed to the growing adoption of identity analytics solutions in the BFSI sector due to the use of advanced analytics to protect sensitive data, personalize the customer experience, and detect fraud. Moreover, there are cybersecurity threats which are broadly faced by financial institutions, leading to the growing adoption of identity analytics platforms.
Report Description:
| Attribute | Description |
|---|---|
| Market Size | Revenue (USD Billion) |
| Market size value in 2023 | USD 1,164.56 Million |
| Market size value in 2033 | USD 14,485.55 Million |
| CAGR (2024 to 2033) | 28.67% |
| Historical data | 2020-2022 |
| Base Year | 2023 |
| Forecast | 2024-2033 |
| Region | The regions analyzed for the market are Asia Pacific, Europe, South America, North America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level. |
| Segments | Component, Deployment Mode and Vertical |
North America region emerged as the largest market for the Identity Analytics.
The market's growth will be influenced by growing mobile networks and Internet.
High cost hamper the market growth.
Use of cloud-based systems for the industrial distribution sector will provide huge opportunities to the market.
1. Introduction
1.1. Objectives of the Study
1.2. Market Definition
1.3. Research Scope
1.4. Currency
1.5. Key Target Audience
2. Research Methodology and Assumptions
3. Executive Summary
4. Premium Insights
4.1. Porter’s Five Forces Analysis
4.2. Value Chain Analysis
4.3. Top Investment Pockets
4.3.1. Market Attractiveness Analysis By Component
4.3.2. Market Attractiveness Analysis By Deployment Mode
4.3.3. Market Attractiveness Analysis By Vertical
4.3.4. Market Attractiveness Analysis By Region
4.4. Industry Trends
5. Market Dynamics
5.1. Market Evaluation
5.2. Drivers
5.2.1. Growing mobile networks and Internet
5.3. Restraints
5.3.1. High Cost
5.4. Opportunities
5.4.1. Use of cloud-based systems for the industrial distribution sector
5.5. Challenges
5.5.1. Economic slowdown
6. Global Identity Analytics Market Analysis and Forecast, By Component
6.1. Segment Overview
6.2. Solutions
6.3. Services
7. Global Identity Analytics Market Analysis and Forecast, By Deployment Mode
7.1. Segment Overview
7.2. Cloud
7.3. On-Premise
8. Global Identity Analytics Market Analysis and Forecast, By Vertical
8.1. Segment Overview
8.2. BFSI
8.3. Government & Defence
8.4. IT & Telecom
8.5. Retail
8.6. Healthcare
8.7. Others
9. Global Identity Analytics Market Analysis and Forecast, By Regional Analysis
9.1. Segment Overview
9.2. North America
9.2.1. U.S.
9.2.2. Canada
9.2.3. Mexico
9.3. Europe
9.3.1. Germany
9.3.2. France
9.3.3. U.K.
9.3.4. Italy
9.3.5. Spain
9.4. Asia-Pacific
9.4.1. Japan
9.4.2. China
9.4.3. India
9.5. South America
9.5.1. Brazil
9.6. Middle East and Africa
9.6.1. UAE
9.6.2. South Africa
10. Global Identity Analytics Market-Competitive Landscape
10.1. Overview
10.2. Market Share of Key Players in Global Identity Analytics Market
10.2.1. Global Company Market Share
10.2.2. North America Company Market Share
10.2.3. Europe Company Market Share
10.2.4. APAC Company Market Share
10.3. Competitive Situations and Trends
10.3.1. Component Launches and Developments
10.3.2. Partnerships, Collaborations, and Agreements
10.3.3. Mergers & Acquisitions
10.3.4. Expansions
11. Company Profiles
11.1. Okta Inc.
11.1.1. Business Overview
11.1.2. Company Snapshot
11.1.3. Company Market Share Analysis
11.1.4. Company Component Portfolio
11.1.5. Recent Developments
11.1.6. SWOT Analysis
11.2. Oracle Corporation
11.2.1. Business Overview
11.2.2. Company Snapshot
11.2.3. Company Market Share Analysis
11.2.4. Company Component Portfolio
11.2.5. Recent Developments
11.2.6. SWOT Analysis
11.3. Anomalix Inc.
11.3.1. Business Overview
11.3.2. Company Snapshot
11.3.3. Company Market Share Analysis
11.3.4. Company Component Portfolio
11.3.5. Recent Developments
11.3.6. SWOT Analysis
11.4. One Identity LLC (Quest Software Inc.)
11.4.1. Business Overview
11.4.2. Company Snapshot
11.4.3. Company Market Share Analysis
11.4.4. Company Component Portfolio
11.4.5. Recent Developments
11.4.6. SWOT Analysis
11.5. Hitachi ID Systems Inc
11.5.1. Business Overview
11.5.2. Company Snapshot
11.5.3. Company Market Share Analysis
11.5.4. Company Component Portfolio
11.5.5. Recent Developments
11.5.6. SWOT Analysis
11.6. Brainwave GRC
11.6.1. Business Overview
11.6.2. Company Snapshot
11.6.3. Company Market Share Analysis
11.6.4. Company Component Portfolio
11.6.5. Recent Developments
11.6.6. SWOT Analysis
11.7. Forgerock Inc.
11.7.1. Business Overview
11.7.2. Company Snapshot
11.7.3. Company Market Share Analysis
11.7.4. Company Component Portfolio
11.7.5. Recent Developments
11.7.6. SWOT Analysis
11.8. Gurucul Solutions Pvt Ltd.
11.8.1. Business Overview
11.8.2. Company Snapshot
11.8.3. Company Market Share Analysis
11.8.4. Company Component Portfolio
11.8.5. Recent Developments
11.8.6. SWOT Analysis
11.9. Securonix Inc.
11.9.1. Business Overview
11.9.2. Company Snapshot
11.9.3. Company Market Share Analysis
11.9.4. Company Component Portfolio
11.9.5. Recent Developments
11.9.6. SWOT Analysis
11.10. Confluxsys LLC
11.10.1. Business Overview
11.10.2. Company Snapshot
11.10.3. Company Market Share Analysis
11.10.4. Company Component Portfolio
11.10.5. Recent Developments
11.10.6. SWOT Analysis
11.11. Evidian
11.11.1. Business Overview
11.11.2. Company Snapshot
11.11.3. Company Market Share Analysis
11.11.4. Company Component Portfolio
11.11.5. Recent Developments
11.11.6. SWOT Analysis
11.12. Verint Systems Inc.
11.12.1. Business Overview
11.12.2. Company Snapshot
11.12.3. Company Market Share Analysis
11.12.4. Company Component Portfolio
11.12.5. Recent Developments
11.12.6. SWOT Analysis
11.13. Nexis GmbH
11.13.1. Business Overview
11.13.2. Company Snapshot
11.13.3. Company Market Share Analysis
11.13.4. Company Component Portfolio
11.13.5. Recent Developments
11.13.6. SWOT Analysis
List of Table
1. Global Identity Analytics Market, By Component, 2020-2033 (USD Million)
2. Global Solutions, Identity Analytics Market, By Region, 2020-2033 (USD Million)
3. Global Services, Identity Analytics Market, By Region, 2020-2033 (USD Million)
4. Global Identity Analytics Market, By Deployment Mode, 2020-2033 (USD Million)
5. Global Cloud, Identity Analytics Market, By Region, 2020-2033 (USD Million)
6. Global On-Premise, Identity Analytics Market, By Region, 2020-2033 (USD Million)
7. Global Identity Analytics Market, By Vertical, 2020-2033 (USD Million)
8. Global BFSI, Identity Analytics Market, By Region, 2020-2033 (USD Million)
9. Global Government & Defence, Identity Analytics Market, By Region, 2020-2033 (USD Million)
10. Global IT & Telecom, Identity Analytics Market, By Region, 2020-2033 (USD Million)
11. Global Retail, Identity Analytics Market, By Region, 2020-2033 (USD Million)
12. Global Healthcare, Identity Analytics Market, By Region, 2020-2033 (USD Million)
13. Global Others, Identity Analytics Market, By Region, 2020-2033 (USD Million)
14. North America Identity Analytics Market, By Component, 2020-2033 (USD Million)
15. North America Identity Analytics Market, By Deployment Mode, 2020-2033 (USD Million)
16. North America Identity Analytics Market, By Vertical, 2020-2033 (USD Million)
17. U.S. Identity Analytics Market, By Component, 2020-2033 (USD Million)
18. U.S. Identity Analytics Market, By Deployment Mode, 2020-2033 (USD Million)
19. U.S. Identity Analytics Market, By Vertical, 2020-2033 (USD Million)
20. Canada Identity Analytics Market, By Component, 2020-2033 (USD Million)
21. Canada Identity Analytics Market, By Deployment Mode, 2020-2033 (USD Million)
22. Canada Identity Analytics Market, By Vertical, 2020-2033 (USD Million)
23. Mexico Identity Analytics Market, By Component, 2020-2033 (USD Million)
24. Mexico Identity Analytics Market, By Deployment Mode, 2020-2033 (USD Million)
25. Mexico Identity Analytics Market, By Vertical, 2020-2033 (USD Million)
26. Europe Identity Analytics Market, By Component, 2020-2033 (USD Million)
27. Europe Identity Analytics Market, By Deployment Mode, 2020-2033 (USD Million)
28. Europe Identity Analytics Market, By Vertical, 2020-2033 (USD Million)
29. Germany Identity Analytics Market, By Component, 2020-2033 (USD Million)
30. Germany Identity Analytics Market, By Deployment Mode, 2020-2033 (USD Million)
31. Germany Identity Analytics Market, By Vertical, 2020-2033 (USD Million)
32. France Identity Analytics Market, By Component, 2020-2033 (USD Million)
33. France Identity Analytics Market, By Deployment Mode, 2020-2033 (USD Million)
34. France Identity Analytics Market, By Vertical, 2020-2033 (USD Million)
35. U.K. Identity Analytics Market, By Component, 2020-2033 (USD Million)
36. U.K. Identity Analytics Market, By Deployment Mode, 2020-2033 (USD Million)
37. U.K. Identity Analytics Market, By Vertical, 2020-2033 (USD Million)
38. Italy Identity Analytics Market, By Component, 2020-2033 (USD Million)
39. Italy Identity Analytics Market, By Deployment Mode, 2020-2033 (USD Million)
40. Italy Identity Analytics Market, By Vertical, 2020-2033 (USD Million)
41. Spain Identity Analytics Market, By Component, 2020-2033 (USD Million)
42. Spain Identity Analytics Market, By Deployment Mode, 2020-2033 (USD Million)
43. Spain Identity Analytics Market, By Vertical, 2020-2033 (USD Million)
44. Asia Pacific Identity Analytics Market, By Component, 2020-2033 (USD Million)
45. Asia Pacific Identity Analytics Market, By Deployment Mode, 2020-2033 (USD Million)
46. Asia Pacific Identity Analytics Market, By Vertical, 2020-2033 (USD Million)
47. Japan Identity Analytics Market, By Component, 2020-2033 (USD Million)
48. Japan Identity Analytics Market, By Deployment Mode, 2020-2033 (USD Million)
49. Japan Identity Analytics Market, By Vertical, 2020-2033 (USD Million)
50. China Identity Analytics Market, By Component, 2020-2033 (USD Million)
51. China Identity Analytics Market, By Deployment Mode, 2020-2033 (USD Million)
52. China Identity Analytics Market, By Vertical, 2020-2033 (USD Million)
53. India Identity Analytics Market, By Component, 2020-2033 (USD Million)
54. India Identity Analytics Market, By Deployment Mode, 2020-2033 (USD Million)
55. India Identity Analytics Market, By Vertical, 2020-2033 (USD Million)
56. South America Identity Analytics Market, By Component, 2020-2033 (USD Million)
57. South America Identity Analytics Market, By Deployment Mode, 2020-2033 (USD Million)
58. South America Identity Analytics Market, By Vertical, 2020-2033 (USD Million)
59. Brazil Identity Analytics Market, By Component, 2020-2033 (USD Million)
60. Brazil Identity Analytics Market, By Vertical, 2020-2033 (USD Million)
61. Brazil Identity Analytics Market, By Deployment Mode, 2020-2033 (USD Million)
62. Middle East and Africa Identity Analytics Market, By Component, 2020-2033 (USD Million)
63. Middle East and Africa Identity Analytics Market, By Deployment Mode, 2020-2033 (USD Million)
64. Middle East and Africa Identity Analytics Market, By Vertical, 2020-2033 (USD Million)
65. UAE Identity Analytics Market, By Component, 2020-2033 (USD Million)
66. UAE Identity Analytics Market, By Deployment Mode, 2020-2033 (USD Million)
67. UAE Identity Analytics Market, By Vertical, 2020-2033 (USD Million)
68. South Africa Identity Analytics Market, By Component, 2020-2033 (USD Million)
69. South Africa Identity Analytics Market, By Deployment Mode, 2020-2033 (USD Million)
70. South Africa Identity Analytics Market, By Vertical, 2020-2033 (USD Million)
List of Figures
1. Global Identity Analytics Market Segmentation
2. Global Identity Analytics Market: Research Methodology
3. Market Size Estimation Methodology: Bottom-Up Approach
4. Market Size Estimation Methodology: Top-Down Approach
5. Data Triangulation
6. Porter’s Five Forces Analysis
7. Value Chain Analysis
8. Global Identity Analytics Market Attractiveness Analysis By Component
9. Global Identity Analytics Market Attractiveness Analysis By Deployment Mode
10. Global Identity Analytics Market Attractiveness Analysis By Vertical
11. Global Identity Analytics Market Attractiveness Analysis By Region
12. Global Identity Analytics Market: Dynamics
13. Global Identity Analytics Market Share By Component (2023 & 2033)
14. Global Identity Analytics Market Share By Deployment Mode (2023 & 2033)
15. Global Identity Analytics Market Share By Vertical (2023 & 2033)
16. Global Identity Analytics Market Share By Regions (2023 & 2033)
17. Global Identity Analytics Market Share By Company (2023)
This study forecasts revenue at global, regional, and country levels from 2020 to 2033. The Brainy Insights has segmented the global Identity Analytics market based on below mentioned segments:
Global Identity Analytics Market by Component:
Global Identity Analytics Market by Deployment Mode:
Global Identity Analytics Market by Vertical:
Global Identity Analytics by Region:
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