Glassware Market

Glassware Market Size by Product (Tea Cup, Coffee Mug, Wine Glass, Beer Mug, Pitchers, Glass Jars and Others), Price (Premium, Medium and Economy), End User (Household, Hotel & Restaurants, Café & Bars and Others), Distribution Channel (Offline and Online), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2024 to 2033

Base Year: 2023 Historical Data: 2020-22
  • Report ID: TBI-14468
  • Published Date: Jul, 2024
  • Pages: 238
  • Category: Consumer Goods
  • Format: PDF
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The global Glassware market was valued at USD 4,862.82 Million in 2023 and growing at a CAGR of 1.28% from 2024 to 2033. The market is expected to reach USD 5,522.36 Million by 2033. This growth is attributed to the growing demand for sectors such as households, café& bars and hotels & restaurants. Moreover, there is a growing demand for tableware.  The glassware sector is growing as glass is non-porous in nature, and hence, it is less prone to bacteria and other microbes. Hence, it is considered more hygienic than plastic. As consumers are more aware towards their health, they prefer glass tableware. These factors will eventually drive the growth of the glassware market.

Market Introduction:

The growing demand for glassware is driving manufacturers to focus on research and development to provide cost-efficient and durable glassware which is in demand by customers. Hence, this sector is on the verge of experiencing huge demand. For instance, there is a growing demand for beverageware. Europe seems to dominate the sector due to growing urbanization and the surge in the use of glassware, particularly for alcoholic beverages and wine.  The expansion of the middle-class society has led to an increase in the disposable income of the people, and there is growing acceptance of social drinking. All these factors will eventually drive the market. The glassware broadly used for daily household use is drinking glass, serving bowls, dinnerware, and storage containers, among others. Consumers are looking for glassware that is both functional and aesthetic. It has options which range from traditional designs to contemporary styles.  The glassware sector is also growing due to growing demand from sectors such as pharmaceuticals, chemicals and food & beverage among others. Daily household application of glassware includes dinnerware, drinking glasses, serving bowls and storage containers. Glassware products are designed for its application in the kitchen like cookware, utensils and bakeware. It has become a crucial part of modern-day kitchens. For instance, glass cookware provides many advantages like heat resistance, ease of cleaning and non-reactivity. Also, the hospitality and food service sector is fueling the demand for commercial glassware, such as glassware for bars, hotels, restaurants, and catering businesses. Products in glassware for serving beverages, desserts, cocktails and snacks are driving its growing use.  Glassware demand is growing as it is non-porous and less likely to harbour bacteria and other microbes, making it more hygienic than plastic. Hence, health-conscious consumers broadly prefer glass tableware to plastic. It has been observed that urban consumers generally prefer stylish and modern designs. Glassware products are common globally in offices, households, hospitals, educational institutions, restaurants, and hotels. These types of products serve many purpose like the daily meal preparation to special events and occasions. All these factors are driving the Glassware market.

Glassware Market Size

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Recent Development
  • In April 2024: Sisecam has invested around USD 174 million and consolidated its production capacity for glassware and glass packaging in Eskisehir, reaching around 1 million tonnes. This significant capacity has made the location the world's largest glass production. It will eventually help the organization gain a share in the Glassware market.

Market Dynamics:

Drivers

High demand in the hospitality sector The growing investment in the hospitality sector, like restaurants, hotels and bars, is fueling the need for premium glassware sets to enhance the experience of customers. It has been observed that guests are generally attracted towards visually appealing Instagram photos and beautiful glass cups, which can become a unique selling point for the hospitality sector. Also, there has been a change in consumer lifestyle; hence, they prefer at-home entertaining and culinary experiences, and hence, the demand for the glassware sector has increased. It also shows that people now like sophisticated presentations and housekeeping. Moreover, advancements in production technology in the glassware sector also propel the market's growth as they help make complex and durable designs. All these factors are driving the Glassware market.

Restraints:

Preference for other alternativesSome factors, like the glassware, have a higher chance of breaking, which can also lead to unsafe environments. On the other hand, plasticware can be lightweight, non-breakable, and flexible. It is also cost-effective compared to glass. Hence, plasticware is considered good for safety. Also, there are many other substitutes like mugs, steel glasses, high balls, Collins glasses, etc. All these factors are acting as restraints for the market.

Opportunities:

More focus on styles and designs of glassware The recent trend suggests that people are more attracted to popular styles and glassware designs with more appeal. Moreover, there are several types of glassware popular at social events, like the tumbler, which is considered a good choice for serving a broad range of beverages like water, juices, cocktails, and spirits, among others. Similarly, coloured wine glasses are also in demand due to their eye-catching appeal. It offers a certain personality to the dining experience. Also, there are cocktail glasses, which are very common among bartenders and enthusiasts. Thus, This glassware sector focuses more on innovation, such as ribbed glass and coloured wine glass, which are in demand. It shows consumers are looking for glassware products with both functionality and aesthetic appeal. These innovations are offering sophistication and personalized drinking experiences. All these factors would, in turn, drive the Glassware market in the forecasting period.

Regional segmentation analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. Europe emerged as the largest market for the global Glassware market, with a 34.56% share of the market revenue in 2023. This market share is attributed to expanding urbanization and growing demand for regional glassware, particularly wine and other alcoholic beverages. The population in the region is also expanding broadly due to the migration of people from other countries, fueling the market's growth due to the preference for different types of glassware products. Also, glassware products, like those found in restaurants and hotels, are broadly in demand in the hospitality sector. All these factors are driving the Glassware market in the region.

Europe Region Glassware Market Share in 2023 - 34.56%

 

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Product Segment Analysis

The product segment is divided into tea cup, coffee mug, wine glass, beer mug, pitchers and glass jars and others. The glass jars segment dominated the market, with a market share of around 17.12% in 2023.  This significant market share is attributed to its broad use in storing food. Jars can also be used to carry supper, store leftovers, or keep them in the freezer. Glassware products are considered more health-friendly than plastic jars..

Price Point Segment Analysis

The price point segment is divided into premium, medium and economy. Medium segment dominated the market, with a market share of around 41.67% in 2023. This market share is attributed to references for medium-price range glassware products such as glass jars and glasses for water, which are broadly preferred in households as well as in the hospitality sector, such as restaurants and hotels. Medium-range glass jars are used to keep snacks and other eatable items, and glass bottles are also broadly used to keep water at many hotels. As it provides aesthetic looks.

End user Segment Analysis

The end user segment is divided into household, hotel & restaurants, café & bars and others. Hotel & restaurants segment dominated the market, with a market share of around 30.41% in 2023. This market share is attributed to the broad use of glassware products in hotels and restaurants, among others, as they provide functionality along with their aesthetic appeal. Many types of glassware products are broadly used in restaurants as they give a premium aesthetic. Also, water glasses are most common, and they are commonly used to drink juice, spritzers, or even cocktails other than water.

Distribution Channel Segment Analysis

The distribution channel segment is divided into offline and online. Offline segment dominated the market, with a market share of around 68.89% in 2023. This market share is attributed to the preference for glassware products, which reflect lifestyle. These glassware products are broadly found in specialty stores. These hyper stores and supermarkets offer several types of glassware products. 

Some of the Key Market Players:
  • Sisecam
  • Borosil Limited
  • Garbo Glassware
  • Villeroy & Boch AG
  • Shandong Huapeng Glass Co., Ltd.
  • Arc Online
  • Lifetime Brands, Inc
  • Steelite International
  • Anchor Hocking Group, Inc
  • Degrenne
  • Lenox Corporation
  • Taiwan Glass Industry Corporation

Report Description:

Attribute Description
Market Size Revenue (USD Million)
Market size value in 2023 USD 4,862.82 Million
Market size value in 2033 USD 5,522.36 Million
CAGR (2024 to 2033) 1.28%
Historical data 2020-2022
Base Year 2023
Forecast 2024-2033
Region The regions analyzed for the market are Asia Pacific, Europe, South America, North America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
Segments Product, Price Point, End User and Distribution Channel

Frequesntly Asked Questions

Europe region emerged as the largest market for the Glassware.

The market's growth will be influenced by high demand in the hospitality sector.

Preference for other alternatives could hamper the market growth.

More focus on styles and designs of glassware will provide huge opportunities to the market.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Product
          4.3.2. Market Attractiveness Analysis By Price Point
          4.3.3. Market Attractiveness Analysis By Distribution Channel
          4.3.4. Market Attractiveness Analysis By End User
          4.3.5. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. High demand in the hospitality sector
    5.3. Restraints
          5.3.1. Preference for other alternatives
    5.4. Opportunities
          5.4.1. More focus on styles and designs of glassware
    5.5. Challenges
          5.5.1. Economic slowdown

6. Global Glassware Market Analysis and Forecast, By Product
    6.1. Segment Overview
    6.2. Tea Cup
    6.3. Coffee Mug
    6.4. Wine Glass
    6.5. Beer Mug
    6.6. Pitchers
    6.7. Glass Jars
    6.8. Others

7. Global Glassware Market Analysis and Forecast, By Price Point
    7.1. Segment Overview
    7.2. Premium
    7.3. Medium
    7.4. Economy

8. Global Glassware Market Analysis and Forecast, By Distribution Channel
    8.1. Segment Overview
    8.2. Offline
    8.3. Online

9. Global Glassware Market Analysis and Forecast, By End User
    9.1. Segment Overview
    9.2. Household
    9.3. Hotel & Restaurants
    9.4. Café & Bars
    9.5. Others

10. Global Glassware Market Analysis and Forecast, By Regional Analysis
    10.1. Segment Overview
    10.2. North America
          10.2.1. U.S.
          10.2.2. Canada
          10.2.3. Mexico
    10.3. Europe
          10.3.1. Germany
          10.3.2. France
          10.3.3. U.K.
          10.3.4. Italy
          10.3.5. Spain
    10.4. Asia-Pacific
          10.4.1. Japan
          10.4.2. China
          10.4.3. India
    10.5. South America
          10.5.1. Brazil
    10.6. Middle East and Africa
          10.6.1. UAE
          10.6.2. South Africa

11. Global Glassware Market-Competitive Landscape
    11.1. Overview
    11.2. Market Share of Key Players in Global Glassware Market
          11.2.1. Global Company Market Share
          11.2.2. North America Company Market Share
          11.2.3. Europe Company Market Share
          11.2.4. APAC Company Market Share
    11.3. Competitive Situations and Trends
          11.3.1. Product Launches and Developments
          11.3.2. Partnerships, Collaborations, and Agreements
          11.3.3. Mergers & Acquisitions
          11.3.4. Expansions

12. Company Profiles
    12.1. Sisecam
          12.1.1. Business Overview
          12.1.2. Company Snapshot
          12.1.3. Company Market Share Analysis
          12.1.4. Company Product Portfolio
          12.1.5. Recent Developments
          12.1.6. SWOT Analysis
    12.2. Borosil Limited
          12.2.1. Business Overview
          12.2.2. Company Snapshot
          12.2.3. Company Market Share Analysis
          12.2.4. Company Product Portfolio
          12.2.5. Recent Developments
          12.2.6. SWOT Analysis
    12.3. Garbo Glassware
          12.3.1. Business Overview
          12.3.2. Company Snapshot
          12.3.3. Company Market Share Analysis
          12.3.4. Company Product Portfolio
          12.3.5. Recent Developments
          12.3.6. SWOT Analysis
    12.4. Villeroy & Boch AG
          12.4.1. Business Overview
          12.4.2. Company Snapshot
          12.4.3. Company Market Share Analysis
          12.4.4. Company Product Portfolio
          12.4.5. Recent Developments
          12.4.6. SWOT Analysis
    12.5. Shandong Huapeng Glass Co., Ltd.
          12.5.1. Business Overview
          12.5.2. Company Snapshot
          12.5.3. Company Market Share Analysis
          12.5.4. Company Product Portfolio
          12.5.5. Recent Developments
          12.5.6. SWOT Analysis
    12.6. Arc Online
          12.6.1. Business Overview
          12.6.2. Company Snapshot
          12.6.3. Company Market Share Analysis
          12.6.4. Company Product Portfolio
          12.6.5. Recent Developments
          12.6.6. SWOT Analysis
    12.7. Lifetime Brands, Inc
          12.7.1. Business Overview
          12.7.2. Company Snapshot
          12.7.3. Company Market Share Analysis
          12.7.4. Company Product Portfolio
          12.7.5. Recent Developments
          12.7.6. SWOT Analysis
    12.8. Steelite International
          12.8.1. Business Overview
          12.8.2. Company Snapshot
          12.8.3. Company Market Share Analysis
          12.8.4. Company Product Portfolio
          12.8.5. Recent Developments
          12.8.6. SWOT Analysis
    12.9. Anchor Hocking Group, Inc
          12.9.1. Business Overview
          12.9.2. Company Snapshot
          12.9.3. Company Market Share Analysis
          12.9.4. Company Product Portfolio
          12.9.5. Recent Developments
          12.9.6. SWOT Analysis
    12.10. Degrenne
          12.10.1. Business Overview
          12.10.2. Company Snapshot
          12.10.3. Company Market Share Analysis
          12.10.4. Company Product Portfolio
          12.10.5. Recent Developments
          12.10.6. SWOT Analysis
    12.11. Lenox Corporation
          12.11.1. Business Overview
          12.11.2. Company Snapshot
          12.11.3. Company Market Share Analysis
          12.11.4. Company Product Portfolio
          12.11.5. Recent Developments
          12.11.6. SWOT Analysis
    12.12. Taiwan Glass Industry Corporation
          12.12.1. Business Overview
          12.12.2. Company Snapshot
          12.12.3. Company Market Share Analysis
          12.12.4. Company Product Portfolio
          12.12.5. Recent Developments
          12.12.6. SWOT Analysis
 

List of Table

1. Global Glassware Market, By Product, 2020-2033 (USD Million)

2. Global Tea Cup, Glassware Market, By Region, 2020-2033 (USD Million) 

3. Global Coffee Mug, Glassware Market, By Region, 2020-2033 (USD Million) 

4. Global Wine Glass, Glassware Market, By Region, 2020-2033 (USD Million) 

5. Global Beer Mug, Glassware Market, By Region, 2020-2033 (USD Million) 

6. Global Pitchers, Glassware Market, By Region, 2020-2033 (USD Million) 

7. Global Glass Jars, Glassware Market, By Region, 2020-2033 (USD Million) 

8. Global Others, Glassware Market, By Region, 2020-2033 (USD Million) 

9. Global Glassware Market, By Price Point, 2020-2033 (USD Million) 

10. Global Premium, Glassware Market, By Region, 2020-2033 (USD Million) 

11. Global Medium, Glassware Market, By Region, 2020-2033 (USD Million) 

12. Global Economy, Glassware Market, By Region, 2020-2033 (USD Million) 

13. Global Glassware Market, By Distribution Channel, 2020-2033 (USD Million) 

14. Global Offline, Glassware Market, By Region, 2020-2033 (USD Million) 

15. Global Online, Glassware Market, By Region, 2020-2033 (USD Million) 

16. Global Glassware Market, By End User, 2020-2033 (USD Million) 

17. Global Household, Glassware Market, By Region, 2020-2033 (USD Million) 

18. Global Hotel & Restaurants, Glassware Market, By Region, 2020-2033 (USD Million) 

19. Global Café & Bars, Glassware Market, By Region, 2020-2033 (USD Million) 

20. Global Others, Glassware Market, By Region, 2020-2033 (USD Million) 

21. North America Glassware Market, By Product, 2020-2033 (USD Million)

22. North America Glassware Market, By Price Point, 2020-2033 (USD Million)

23. North America Glassware Market, By Distribution Channel, 2020-2033 (USD Million)

24. North America Glassware Market, By End User, 2020-2033 (USD Million)

25. U.S. Glassware Market, By Product, 2020-2033 (USD Million)

26. U.S. Glassware Market, By Price Point, 2020-2033 (USD Million)

27. U.S. Glassware Market, By Distribution Channel, 2020-2033 (USD Million)

28. U.S. Glassware Market, By End User, 2020-2033 (USD Million)

29. Canada Glassware Market, By Product, 2020-2033 (USD Million)

30. Canada Glassware Market, By Price Point, 2020-2033 (USD Million)

31. Canada Glassware Market, By Distribution Channel, 2020-2033 (USD Million)

32. Canada Glassware Market, By End User, 2020-2033 (USD Million)

33. Mexico Glassware Market, By Product, 2020-2033 (USD Million)

34. Mexico Glassware Market, By Price Point, 2020-2033 (USD Million)

35. Mexico Glassware Market, By Distribution Channel, 2020-2033 (USD Million)

36. Mexico Glassware Market, By End User, 2020-2033 (USD Million)

37. Europe Glassware Market, By Product, 2020-2033 (USD Million)

38. Europe Glassware Market, By Price Point, 2020-2033 (USD Million)

39. Europe Glassware Market, By Distribution Channel, 2020-2033 (USD Million)

40. Europe Glassware Market, By End User, 2020-2033 (USD Million)

41. Germany Glassware Market, By Product, 2020-2033 (USD Million)

42. Germany Glassware Market, By Price Point, 2020-2033 (USD Million)

43. Germany Glassware Market, By Distribution Channel, 2020-2033 (USD Million)

44. Germany Glassware Market, By End User, 2020-2033 (USD Million)

45. France Glassware Market, By Product, 2020-2033 (USD Million)

46. France Glassware Market, By Price Point, 2020-2033 (USD Million)

47. France Glassware Market, By Distribution Channel, 2020-2033 (USD Million)

48. France Glassware Market, By End User, 2020-2033 (USD Million)

49. U.K. Glassware Market, By Product, 2020-2033 (USD Million)

50. U.K. Glassware Market, By Price Point, 2020-2033 (USD Million)

51. U.K. Glassware Market, By Distribution Channel, 2020-2033 (USD Million)

52. U.K. Glassware Market, By End User, 2020-2033 (USD Million)

53. Italy Glassware Market, By Product, 2020-2033 (USD Million)

54. Italy Glassware Market, By Price Point, 2020-2033 (USD Million)

55. Italy Glassware Market, By Distribution Channel, 2020-2033 (USD Million)

56. Italy Glassware Market, By End User, 2020-2033 (USD Million)

57. Spain Glassware Market, By Product, 2020-2033 (USD Million)

58. Spain Glassware Market, By Price Point, 2020-2033 (USD Million)

59. Spain Glassware Market, By Distribution Channel, 2020-2033 (USD Million)

60. Spain Glassware Market, By End User, 2020-2033 (USD Million)

61. Asia Pacific Glassware Market, By Product, 2020-2033 (USD Million)

62. Asia Pacific Glassware Market, By Price Point, 2020-2033 (USD Million)

63. Asia Pacific Glassware Market, By Distribution Channel, 2020-2033 (USD Million)

64. Asia Pacific Glassware Market, By End User, 2020-2033 (USD Million)

65. Japan Glassware Market, By Product, 2020-2033 (USD Million)

66. Japan Glassware Market, By Price Point, 2020-2033 (USD Million)

67. Japan Glassware Market, By Distribution Channel, 2020-2033 (USD Million)

68. Japan Glassware Market, By End User, 2020-2033 (USD Million)

69. China Glassware Market, By Product, 2020-2033 (USD Million)

70. China Glassware Market, By Price Point, 2020-2033 (USD Million)

71. China Glassware Market, By Distribution Channel, 2020-2033 (USD Million)

72. China Glassware Market, By End User, 2020-2033 (USD Million)

73. India Glassware Market, By Product, 2020-2033 (USD Million)

74. India Glassware Market, By Price Point, 2020-2033 (USD Million)

75. India Glassware Market, By Distribution Channel, 2020-2033 (USD Million)

76. India Glassware Market, By End User, 2020-2033 (USD Million)

77. South America Glassware Market, By Product, 2020-2033 (USD Million)

78. South America Glassware Market, By Price Point, 2020-2033 (USD Million)

79. South America Glassware Market, By Distribution Channel, 2020-2033 (USD Million)

80. South America Glassware Market, By End User, 2020-2033 (USD Million)

81. Brazil Glassware Market, By Product, 2020-2033 (USD Million)

82. Brazil Glassware Market, By Price Point, 2020-2033 (USD Million)

83. Brazil Glassware Market, By Distribution Channel, 2020-2033 (USD Million)

84. Brazil Glassware Market, By End User, 2020-2033 (USD Million)

85. Middle East and Africa Glassware Market, By Product, 2020-2033 (USD Million)

86. Middle East and Africa Glassware Market, By Price Point, 2020-2033 (USD Million)

87. Middle East and Africa Glassware Market, By Distribution Channel, 2020-2033 (USD Million)

88. Middle East and Africa Glassware Market, By End User, 2020-2033 (USD Million)

89. UAE Glassware Market, By Product, 2020-2033 (USD Million)

90. UAE Glassware Market, By Price Point, 2020-2033 (USD Million)

91. UAE Glassware Market, By Distribution Channel, 2020-2033 (USD Million)

92. UAE Glassware Market, By End User, 2020-2033 (USD Million)

93. South Africa Glassware Market, By Product, 2020-2033 (USD Million)

94. South Africa Glassware Market, By Price Point, 2020-2033 (USD Million)

95. South Africa Glassware Market, By Distribution Channel, 2020-2033 (USD Million)

96. South Africa Glassware Market, By End User, 2020-2033 (USD Million)

List of Figures 

1. Global Glassware Market Segmentation

2. Global Glassware Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Glassware Market Attractiveness Analysis By Product  

9. Global Glassware Market Attractiveness Analysis By Price Point 

10. Global Glassware Market Attractiveness Analysis By Distribution Channel

11. Global Glassware Market Attractiveness Analysis By End User 

12. Global Glassware Market Attractiveness Analysis By Region

13. Global Glassware Market: Dynamics

14. Global Glassware Market Share By Product (2023 & 2033)

15. Global Glassware Market Share By Price Point (2023 & 2033)

16. Global Glassware Market Share By Distribution Channel (2023 & 2033)

17. Global Glassware Market Share By End User (2023 & 2033)

18. Global Glassware Market Share By Regions (2023 & 2033)

19. Global Glassware Market Share By Company (2023)

This study forecasts revenue at global, regional, and country levels from 2020 to 2033. The Brainy Insights has segmented the global Glassware market based on below mentioned segments:

Global Glassware Market by Product:

  • Tea Cup
  • Coffee Mug
  • Wine Glass
  • Beer Mug
  • Pitchers
  • Glass Jars
  • Others

Global Glassware Market by Price Point:

  • Premium
  • Medium
  • Economy

Global Glassware Market by End User:

  • Household
  • Hotel & Restaurants
  • Café & Bars
  • Others

Global Glassware Market by Distribution Channel:

  • Offline
  • Online

Global Glassware by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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