Fruit Concentrate Market

Fruit Concentrate Market Size by Fruit Type (Citrus Fruits, Red Fruits and Berries, Tropical Fruits, and Others), Product Form (Liquid, Powder and Others), Application (Beverages, Bakery, Confectionery, Dairy and Others), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2024 to 2033

Base Year: 2023 Historical Data: 2020-22
  • Report ID: TBI-14471
  • Published Date: Jul, 2024
  • Pages: 238
  • Category: Food & Beverages
  • Format: PDF
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The global fruit concentrate market was valued at USD 45 billion in 2023 and grew at a CAGR of 4% from 2024 to 2033. The market is expected to reach USD 66.61 billion by 2033. The rising demand for convenience foods will drive the growth of the global fruit concentrate market.

Market Introduction:

When water contents are removed from any form of food, dehydrated and concentrated form of the product is made. Similarly, fruit concentrate is nothing but fruit content less the water in it. the removal of water increases the shelf life of the fruit. It also reduces the weight and storage space required for the same which is beneficial while storing, transporting and distributing the same. Fruits that are commonly found in fruit concentrate form are oranges, grapes, pineapples, apples, and mangos. The concentrated forms are densely packed with nutrients originally found in the fruits. the processing of fruits to make fruit concentrate goes through several stages. First the fruit is blended to extract the juice which is then filtered. It goes through several other processes to remove any impurities that might impact the quality of the final product. Then it goes through evaporation to remove all the water. Preservatives and stabilizers are added to increase the shelf-life of fruit concentrate. Fruit concentrate enables access to fruits all year around. They also allow bulk purchasing. It is used in a wide variety of foods and beverages. It finds applications across industries, from commercial food service joints to home consumption.

Fruit Concentrate Market Size

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Recent Development
  • Presenting Revl Fruits, a brand-new, high-end juice company. The "joy gap" in the premium juice business, where customers are frequently forced to forgo value and flavour, was the inspiration behind the creation of Revl Fruits. The happy, vibrant, flavor-bursting alternative to its dusty rivals is Revl Fruits, which has the qualities that consumers want: 100% juice, 25% less sugar*, and no added or genetically modified sugar. Among the products in the new Revl Fruits collection are Tart Cherry, Berry Wild, Truly Tropical, and Boldy Cran.

Market Dynamics:

Drivers

The increasing demand for convenience foods – The busy and hectic lifestyles have increased the value and demand of convenience foods in the modern consumer market. they are prized for its ease of use, consumption and application. additionally, they offer access to fruits all-year-around unlike seasonal fresh fruits. they also have an extended shelf life unlike the perishable nature of fresh fruits. They are cheaper, enable bulk purchasing and are flexible as they can be used in a wide variety of foods and beverages. The bulk purchasing, versatile, economic and extended shelf-life of fruit concentrate is particularly beneficial for commercial establishments involved in the food business. fruit concentrate also offers significant benefits for the manufacturers as it creates an all-year-around revenue stream. it is easy to store and transport. It takes up less space and is easy to handle. It minimizes waste leading to cost savings. Fruit concentrates are relatively healthy that processed junk food and thereby preferred by consumers worldwide. therefore, the increasing demand for convenience foods will drive the global fruit concentrate market’s growth.

Restraints:

Concerns about freshness and nutrient loss despite the several advantages offered by fruit concentrates, it is not quite like the actual fruit. Original state of the fruit is fresh without any preservatives, sugar and stabilizers and packed with nutrients. The processing, which involves cutting, blending, filtration and dehydration may lead to nutrient loss. This reduces the appeal of fruit concentrates as consumers are becoming more health-conscious and prefer eating seasonal fruits that are fresh off the farm. The promotion of eating farm fresh produce instead of frozen products by nutritionists, dieticians, doctors and other health professionals has also increased the demand for fresh and seasonal fruits. therefore, the concerns about nutrient loss in fruit concentrates will hamper the market’s growth.

Opportunities:

Technological advancements – Technological advancements have enhanced the processing methods and techniques improving the quality and consistency of fruit concentrates. For instance, the adoption of cold press technology reduces nutrient loss which is a cause of concern for many when it comes to fruit concentrates. Additionally, improvements in filtration technologies ensure the removal of any macro or micro impurities and unwanted particulates from the fruits. similar advancements have improved the efficiency of processing fruits as well as enhanced the nutrient profile, flavour and texture of fruit concentrate. Innovative packaging solutions have also contributed towards extending the shelf life of fruit concentrate and enhancing its ease of application. therefore, the technological advancements and innovations will contribute to the market’s development during the forecast period.

Regional segmentation analysis:

The regions analysed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. North America emerged as the most significant global fruit concentrate market, with a 40% market revenue share in 2023.

North America is geographically vast region with a wide variety of climate variation offering suitable weather for a wide variety of fruit cultivation. This ensures consistent supply of quality fruits for the fruit concentrate industry. Additionally, the region has access to the most advanced processing technologies that ensure efficient production of good quality fruit concentrate products. a diverse and robust consumer demand for fruit concentrate is driven by the region’s population with access to higher disposable income. The network of well-connected distribution stores enhances the availability and accessibility for consumers. a stringent regulatory framework with relevant authorities ensuring high product quality through regulations, inspections, guidelines and educative campaigns also contribute to the market’s growth.

North America Region Fruit Concentrate Market Share in 2023 - 40%

 

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  • One of the few disadvantages of ingesting 100% juice is its high sugar content. Technological entrepreneurship has found solutions to lower juice sugar. Food and beverage firms can purchase bioreactors from Better Juice Ltd. in Rehovot, Israel, to lower the sugar content of their goods. The Traverse City, Michigan-based NewTree Fruit Co. has patents to extract sugar from fruit juice, which it sells as an ingredient.
Fruit Type Segment Analysis

The fruit type segment is divided into citrus fruits, red fruits and berries, tropical fruits, and others. The citrus fruits segment dominated the market, with a market share of around 40% in 2023. Orange, grape, lemon, lime and tangerine are citrus fruits. they are cultivated in sub-tropical climates. They can also be cultivated in temperate climates. The abundance of regions in these zones cultivating these fruits ensure consistent supply of citrus fruits. these fruits are ideal for fruit concentrates as they offer a high ratio of juice content. They are nutrient rich with necessary vitamins, minerals, anti-oxidants and omega-3 complexes. They are also versatile, finding applications in a wide variety of foods and beverages.

  • Due to concerns about Brazil's bad harvests, orange juice producers are thinking about switching to alternative fruits like mandarins as wholesale costs have "gone bananas." Orange juice concentrate prices surged to a record high of $4.95 (£3.88) per pound on futures markets following the announcement by growers in Brazil's primary orange-producing regions that this year's harvest will likely yield 232 million 40.8 kg boxes, a 24% decrease from the 15% first projected. Due in large part to the climate crisis, intense heat stress and dryness during the crucial flowering time in late 2018 have caused orange trees in Brazil to develop citrus greening, an irreversible disease.
Product form Segment Analysis

The product form segment is divided into liquid, powder and others. The liquid segment dominated the market, with a market share of around 52% in 2023. Liquid fruit concentrate is smaller which makes it easier to pack, store and transport. it is cost-effective the manufacturers, distributors and consumers. liquid fruit concentrates can be integrated in a wide variety of food and beverages. This flexibility and versatility add to its appeal in the market. they have an extended shelf life, allowing bulk purchases and cost savings. It is offered in a wide variety of flavours, sizes and packaging styles. Liquid form preserves more nutrients. They are easy to use.

Application Segment Analysis

The application segment is divided into beverages, bakery, confectionery, dairy and others. The beverage segment dominated the market, with a market share of around 37% in 2023. Beverages are drinks of all kinds from flavoured water, normal water, fruit juices to alcoholic beverages. Fruit concentrates are used in a variety of beverages to enhance their flavours, texture and appearance. They are versatile and can be integrated in just about any beverage. Fruit concentrates allow consumers to experience any drink despite the season given the year-round availability of fruit concentrate. Furthermore, fruit concentrate is utilized to concoct different mocktails and cocktails which are always in high demand in commercial food establishments. 

  • Ocean Spray debuted a Zero Sugar range of their signature juice in Cranberry and Mixed Berry variants, sweetened with stevia leaf extract. The beverages have no added sugar, 0 grammes of sugar per cup, and five calories. The goods are the next in line of the three 'better-for-you' zero-sugar juice alternatives the firm previously introduced: Revitalise Cranberry Pineapple Juice Drink, which has electrolytes, Immunity Orange Mango, which contains vitamins C and E, and Immunity Cranberry Blueberry Acai.
Some of the Key Market Players:
  • Agrana Beteiligungs Ag
  • Archer Daniels Midland
  • China Haiseng Juice Holdings Co. Ltd.
  • Dohler GmBH
  • Kerr Concentrates Inc.
  • Lemon Concentrate S.L.
  • Royal Cosun
  • Rudolf Wild GmBH & Co. Kg
  • Skypeople Fruit Juice Inc.
  • Sunopata Inc.

Report Description:

Attribute Description
Market Size Revenue (USD Billion)
Market size value in 2023 USD 45 Billion
Market size value in 2033 USD 66.61 Billion
CAGR (2024 to 2033) 4%
Historical data 2020-2022
Base Year 2023
Forecast 2024-2033
Region The regions analysed for the market are Asia Pacific, Europe, South America, North America, and Middle East and Africa. Furthermore, the regions are further analysed at the country level.
Segments Fruit Type, Product Form and Application

Frequesntly Asked Questions

As per The Brainy Insights, the size of the global fruit concentrate market was valued at USD 45 billion in 2023 to USD 66.61 billion by 2033.

Global fruit concentrate market is growing at a CAGR of 4% during the forecast period 2024-2033.

The market's growth will be influenced by the increasing demand for convenience foods.

Concerns about freshness and nutrient loss could hamper the market growth.

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This study forecasts revenue at global, regional, and country levels from 2020 to 2033. The Brainy Insights has segmented the global fruit concentrate market based on below mentioned segments:

Global Fruit Concentrate Market by Fruit Type:

  • Citrus Fruits
  • Red Fruits and Berries
  • Tropical Fruits
  • Others

Global Fruit Concentrate Market by Product Form:

  • Liquid
  • Powder
  • Others

Global Fruit Concentrate Market by Application:

  • Beverages
  • Bakery
  • Confectionery
  • Dairy
  • Others

Global Fruit Concentrate Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

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Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

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Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
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Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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