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The global frozen edamame market was valued at USD 200 million in 2023 and grew at a CAGR of 3% from 2024 to 2033. The market is expected to reach USD 268.78 million by 2033. The changing health and wellness trends will drive the growth of the global frozen edamame market.
Frozen edamame is a predecessor of soybeans. It is the raw form of soybeans. Edamame is harvested when soybeans are green. They are green in colour. The harvested greens are cleaned and the blast-frozen to make frozen edamame. Freezing edamame ensures that the nutrients are preserved. Edamame is known to be high in protein and fibre. It is also known to have vitamins and minerals. Edamame taste sweet. It has a crunchy of a nutty texture. Freezing edamame ensures that they last long. Frozen edamame is ideal for individuals who are looking to lose to weight as it is low in calories and high in nutrition. It is also known to be beneficial for heart health. It can be cooked in a variety of different ways and can be integrated into a variety of dishes and cuisines. The versatility makes it a popular addition to a wide variety of food. Freezing edamame ensures year-round availability of a healthy nutritious and versatile food in a convenient form.
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Changing health and wellness trends Favour frozen edamame - The rising awareness about a clean diet and a healthy lifestyle for optimal physical, mental and social well-being has increased the popularity of vegetarian and vegan plant-based diets. The awareness has encouraged individuals to have a balanced diet with the inclusion of vegetables like frozen edamame in their meat dominant diets. The increasing incidence of lifestyle diseases like obesity, cardiovascular diseases and diabetes have increased the popularity of foods like edamame that are known to be beneficial in managing blood-sugar levels, heart health and weight. The growing concerns over climate change have also encouraged individuals to adopt plant-based diets. The convenience or easy accessibility to frozen edamame augments its demand. Therefore, the changing health and wellness trends favouring a healthy and active lifestyle, plant-based diets and convenience foods will contribute to the global frozen edamame market’s growth.
Cost considerations - Frozen edamame or edamame are relatively new and premium food products with a high price tag. They are high end products whose price fluctuates according to the variety, packaging, size, brand and quality. For instance, high-end brands command a higher price. Organic produce is also expensive. Geographical variation in weather leads to differences in prices of edamame, with regions producing it offering them at cheaper prices than the regions where it is imported. The lack of optimal storage and transportation infrastructure in importing countries also limits the market’s growth. Additionally, fresh edamame is cheaper in regions where it is produced. It is popular and more nutritious form of frozen edamame. Therefore, cost considerations of frozen edamame will limit the market’s growth.
Market dynamics favour frozen edamame - The growing popularity of edamame as a healthy, nutritious and versatile food has increased its demand in the market. Market players have responded to this demand by increasing its cultivation and production. Well-established global supply chain infrastructure with refrigerated storage and transported systems also contribute to the market’s growth. The increased cultivation and production reduce the products prices thereby making it more affordable and accessible for consumers. The improved accessibility in turn increases the demand for frozen edamame. The introduction of new products in different packaging, seasonings and with longer shelf-life or more organic produce also augments the market’s growth. Well-thought-out marketing campaigns and product strategies are also contributing to the market’s growth.
The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. Asia Pacific emerged as the most significant global frozen edamame market, with a 40% market revenue share in 2023.
Japan, China and Korea have been consuming edamame for centuries. It has been part of their history and culture for a long time making it an inalienable, known and popular part of their culture and cuisine. The strong domestic consumer demand is complemented by robust product capabilities of the region. Japan and China are significant cultivators of edamame with a strong supply chain network that contributes to the domestic as well as export market. The increasing awareness about the health benefits of edamame have also increased its demand in the regional market. A well-established distribution network improves accessibility for consumers, which also augments the market’s growth.
Asia Pacific Region Frozen Edamame Market Share in 2023 - 40%
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The type segment is divided into conventional and organic. The conventional segment dominated the market, with a market share of around 63% in 2023. Conventional edamame and organic edamame are cultivated with conventional or traditional farming practices and organic farming practices respectively. Conventional or traditional framing practices are more commercially oriented with better and large yields and cheaper production costs. Larger yields facilitate economies of scale and leads to reduced retail costs which makes the product more accessible and affordable for consumers. Organic products command a higher price which reduces its appeal in the market. Therefore, the cheaper production costs and low retail prices make conventional edamame the dominant product in the market.
The application segment is divided into hotels, supermarkets and others. The supermarkets segment dominated the market, with a market share of around 54% in 2023. Supermarket is a large warehouse or a relevant structure with dedicated sections and aisles for a wide variety of products from groceries, vegetables, cosmetics, to toiletries and clothes. They offer everything under one roof at competitive prices. Supermarkets are known, popular and well-established establishments spread across urban and sub-urban areas. supermarkets are accessible and convenient. They enable customers to make informed choices. Supermarkets offer a wide variety of choices from different brands at one place. supermarkets have the optimal storage conditions to store frozen edamame. consumer trust also drives the dominance of the segment.
Report Description:
| Attribute | Description |
|---|---|
| Market Size | Revenue (USD Million) |
| Market size value in 2023 | USD 200 Million |
| Market size value in 2033 | USD 268.78 Million |
| CAGR (2024 to 2033) | 3% |
| Historical data | 2020-2022 |
| Base Year | 2023 |
| Forecast | 2024-2033 |
| Region | The regions analyzed for the market are Asia Pacific, Europe, South America, North America, and Middle East and Africa. Furthermore, the regions are further analyzed at the country level. |
| Segments | Type and Application |
As per The Brainy Insights, the size of the global frozen edamame market was valued at USD 200 million in 2023 to USD 268.78 million by 2033.
Global frozen edamame market is growing at a CAGR of 3% during the forecast period 2024-2033.
The market's growth will be influenced by changing health and wellness trends Favour frozen edamame.
Cost considerations could hamper the market growth.
This study forecasts revenue at global, regional, and country levels from 2020 to 2033. The Brainy Insights has segmented the global frozen edamame market based on below mentioned segments:
Global Frozen Edamame Market by Type:
Global Frozen Edamame Market by Application:
Global Frozen Edamame Market by Region:
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