Food Fortification Market

Food Fortification Market Size by Type (Vitamins, Protein and Amino Acids, Lipids, Carbohydrates, Minerals and Others), Application (Dairy and Dairy Based Product, Infant Formula, Fats and Oils, Cereals and Cereals Based Products, Beverages and Others), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2023 to 2032

Base Year: 2022 Historical Data: 2019-21
  • Report ID: TBI-13971
  • Published Date: Jan, 2024
  • Pages: 238
  • Category: Food & Beverages
  • Format: PDF
Buy @ $4700.00 Request Sample PDF

The global Food Fortification market was valued at USD 88.24 Billion in 2022 and growing at a CAGR of 9.64% from 2023 to 2032. The market is expected to reach USD 221.49 Billion by 2032. This market is growing as there is a potential to improve life in food fortification, especially when several families cannot afford a balanced diet. Local food processors and millers have the potential to offer fortified staple food in large quantities. APAC region is the fastest-growing food fortification market. This growth is attributed to several countries such as Australia, India, and Vietnam, which mandate the commonly and broadly consumed staple foods such as rice, wheat, edible oil, milk vitamins, and minerals such as iodine and iron. Food fortification players have become key players in the premixes sector for ingredients such as minerals, vitamins, amino acids, and protein. Hence, food fortification has become a cost-effective method of adding crucial micronutrients to food products to address malnutrition.

Market Introduction:

Fortification is the process of purposely adding the content of one or more micronutrients, such as minerals and vitamins, to the food to improve its nutritive quality and thus help benefit public health with negligible risk to health. Also, adding nutritional content to staple food will help restore the micronutrient content lost in processing. Based on many studies, over three in ten people generally suffer from micronutrient and vitamin deficiency. Also, according to WHO, more than 2 billion people suffer from micronutrient deficiencies, called hidden hunger or micronutrient malnutrition, because their effects are invisible. The deficiencies of crucial minerals and vitamins, which are important for maintaining optimal health and immunity, can lead to severe or life-threatening conditions. It can result in a surge in maternal and child mortality, a decrease in cognitive and physical development & performance and impaired immune function. The deficiencies of micronutrients can result in 4% to 5% of the GDP. The World Food Programme (WFP) has decided to increase the proportion of fortified maize meal, wheat flour and rice distributed in the programme from 60% in 2020 to 80% in 2025. Also, the WFP will work with around 40 countries to ensure national systems to bring fortified food to reach vulnerable families. The surge in health concerns and growing disease rates are eventually propelling the growth of the food fortification market. Based on another study, around 1.5% of deaths are due to iron deficiency, and an almost similar number is also due to Vitamin A deficiency. Also, anaemia due to iron deficiency decreases the chance of a healthy life, and the deficiency of iodine is causing the problem for around .2% of the world's population. Also, Vitamin D deficiency, which was common in the children of industrialized countries, has now become widespread, leading to osteoporosis and bone fractures. It can lead to permanent handicaps of the elderly population, decreasing the quality and length of life. Therefore, fortification has become a cost-effective method that needs to be executed on a large scale, and fortified food will bring down the danger of insufficiency due to a shortage of nutrition supply or a poor eating schedule.

Food Fortification Market Size

Get an overview of this study by requesting a free sample

Recent Development
  • In September 2023: Nestle set the target of increasing the sales of their “more nutritious” products by 50% by 2030. This growing sale will help the organization expand its micronutrient fortification opportunities and increase its affordable offerings. All these factors are helping the organization expand its market share in the Food Fortification market.
  • In July 2023: General Mills will now double the amount of Vitamin D in its BIG G Cereals. It is a crucial move by the organization as Vitamin D is important in building and maintaining strong bones; in the US, it is generally under-consumed, with around 96% of Americans aged 2 years and more having a shortage of this nutrient. It is helping the organization gain market share.    
  • In May 2022: DSM and WFP agreed on the partnership for scaling up the fortification of rice for 3 more years and helping to improve the nutrition of vulnerable people worldwide. The strategy helps the organization grow in the market.

Market Dynamics:

Drivers

Surge in micronutrient deficiency among people Based on one of the articles of 2023, around 3 billion people, or around 37% of the global population, suffer from micronutrient deficiency. The shortage of micronutrients like iodine, folate, vitamin A, iron or Zinc leads to several health ailments like anaemia, blindness, brain damage, goitre, stunting and wasting among children. It can also lead to birth defects and a poor immune system. Such disorders can also lead to poor learning ability, well-being, livelihoods and life expectancy. It also results in negative economic and social consequences. Hence, around 140 nations have made fortification mandatory for at least one staple food. For instance, salt fortification is mandatory in 123 countries, generally with iodine. All these factors are driving the Food Fortification market.

Restraints:

High Processing Cost – The high raw material and processing costs are acting as a hindrance to market growth. The fortification cost consists of procurement, processing and distribution of the fortified food product. Many food organizations require a high initial investment for the fortification, like buying the fortified equipment, additives and quality control procedures. This addition of costs potentially makes fortified food less affordable, especially in the lower-income regions. All these factors eventually act as restraints for the Food Fortification market.

Opportunities:

Food Fortification can be cost-effective– Based on one of the articles of 2023, there is an estimation that an average investment of every USD 1 in fortification of food can make an economic return of USD 27 because of a decrease in healthcare spending and a surge in productivity. The increase in the cost of fortification per person in a year is low. Moreover, the food fortification segment seems to grow fast shortly, making it an appropriate market for millers, micronutrient producers and processors. The reaching of fortified food to the poor needs a strategy like an increase in scale, which can be achieved by consolidation among key players, engagement with small and medium-scale sectors, and harnessing the social safety nets for marginalized populations. All these factors will eventually drive the Food Fortification market in the forecasting market.

Regional segmentation analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. North America emerged as the largest market for the global Food Fortification market, with a 36.55% share of the market revenue in 2022. North America has dominated the market because consumers in the region have a high demand for value-added products. It is because the health consciousness among people in this region has increased. There is also a surge in disposable earnings and an increasing understanding of the advantages of nutrients in daily diet routines. All these factors are eventually driving the food fortification market in the region.

North America Region Food Fortification Market Share in 2022 - 36.55%

 

www.thebrainyinsights.com

Check the geographical analysis of this market by requesting a free sample

  • The Asia Pacific region has the fastest growth rate. This growth is due to growing consumption of fortified food in countries like Japan, China and India. These three countries accounted for around 60% of the APAC’s market share of the fortified food. Emerging economies like India and China seem to witness increased demand for vitamin-rich foods. These countries are also focusing on expanding the production of fortified food with an improved raw material supply, like premixes.
Type Segment Analysis

The type segment is divided into vitamins, protein and amino acids, lipids, carbohydrates, minerals and others. The protein and amino acids segment dominated the market, with a market share of around 47.21% in 2022. This high market share is attributed to its important role in maintaining complete health. Its demand has increased due to the growing demand for functional and protein-rich diets by people looking to manage their weight and fitness enthusiasts, among others.

Application Segment Analysis

The application segment is divided into dairy and dairy based product, infant formula, fats and oils, cereals and cereals based products, beverages and others. The dairy and dairy based product segment dominated the market, with a market share of around 40.21% in 2022. This market share is attributed to the fact that the fortification in dairy products is helping in improving the intake of calcium and vitamin D. Fortified dairy-based products and milk help the consumer improve their bone health.

Some of the Key Market Players:
  • Nestlé S.A.
  • Bühler Group
  • General Mills, Inc.
  • BASF SE
  • Cargill, Incorporated
  • Corbion N.V.
  • DSM Nutritional Products
  • Glanbia PLC
  • Lonza Group AG
  • The Archer Daniels Midland Company
  • SternVitamin GmbH & Co. KG
  • FMC Corporation
  • Tate & Lyle PLC
  • Watson, Inc.
  • Kellogg Company

Report Description: 

Attribute Description
Market Size Revenue (USD Billion)
Market size value in 2022 USD 88.24 Billion
Market size value in 2032 USD 221.49 Billion
CAGR (2023 to 2032) 9.64%
Historical data 2019-2021
Base Year 2022
Forecast 2023-2032
Region The regions analyzed for the market are Asia Pacific, Europe, South America, North America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
Segments Type and Application

Frequesntly Asked Questions

North America region emerged as the largest market for the Food Fortification.

The market's growth will be influenced by surge in micronutrient deficiency among people.

Cost effectiveness of food fortification in the future will provide huge opportunities to the market.

Request Table of Content

+1

This study forecasts revenue at global, regional, and country levels from 2019 to 2032. The Brainy Insights has segmented the global food fortification market based on below mentioned segments:

Global Food Fortification Market by Type:

  • Vitamins
  • Protein and Amino Acids
  • Lipids
  • Carbohydrates
  • Minerals
  • Others

Global Food Fortification Market by Application:

  • Dairy and Dairy Based Product
  • Infant Formula
  • Fats and Oils
  • Cereals and Cereals Based Products
  • Beverages
  • Others

Global Food Fortification by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

Some Facts About The Brainy Insights

50%

Free Customization

300+

Fortune 500 Clients

1

Free Yearly Update On Purchase Of Multi/Corporate License

900+

Companies Served Till Date