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The global fondant market was valued at USD 500 million in 2023 and grew at a CAGR of 6% from 2024 to 2033. The market is expected to reach USD 895.42 million by 2033. The rising demand of bakery and confectionery will drive the growth of the global fondant market.
Fondant is a popular type of icing widely used in cake decorating due to its shiny, glossy surface which makes covering of cakes more professional and easier. But while other types of icings are thicker and gooey in consistency, fondant is more like a dough, which can be rolled and covered over a cake perfectly smooth or moulded into various shapes and characters for garnishing. The one most widely used most is the rolled fondant, which is prepared from sugar, water, gelatin and glycerin. The said mixture makes it easy to roll. Marshmallow fondant has taken preference over chocolate fondant as it has a sweeter taste and is less chewy when eaten. Chocolate fondant is used where there is a need for a richer flavour especially if the dessert to be served is chocolate based. Fondant gives a polished matte finish that frosting such as butter cream or any other cannot offer to the cake. This makes it ideal for wedding cakes, themed cakes, and other forms of special occasion cakes and other pastries where presentations are central. Cakes coated with fondant are less sensitive to heat and humidity unlike buttercream that is ideal for outdoor events and those that will take longer to be served. This also enhances the freshness of the cake for greater periods of time and also acts as a seal by covering the cake with icing.
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The increasing demand for themed cakes and expanding wedding and celebration industry – the increasing demand for custom and themed cakes for weddings, birthdays, and corporate events are driving the demand for fondant globally. Consumers are in constant demand for customized cakes that have themed decorations. Fondant comes in handy for the delicate finishes and other embossed work and detailed sculptures. Another key sector driving the demand for fondant is the wedding and celebration industry. Wedding cakes, for instance, have always been traditionally accompanied by cakes that are covered with fondant because of the smooth, formal look they possess. The growing social media presence also augments the market’s growth. Lastly, there is increased demand on artistic and quality dessert in the market. As consumers are more open to purchase quality, tailored cakes, fondant serves a purpose in developing classy, niche cake merchandise. Therefore, the increasing demand for themed cakes and expanding wedding and celebration industry will drive the global fondant market’s growth.
The higher price of fondant – Fondant is one of the most challenging doughs when it comes to decorating as compared to other icing equipment. To spread fondant to the desired thickness on the cake, avoiding cracking and trapping air under its smooth surface, and cutting it properly is not easy and requires time. In order to achieve the desired look, bakers may require different equipment and may take longer to form the bread, meaning that the cost may be higher. Fondant is very vulnerable to drying and if not well handled may end up being wasted. Since fondant cakes take longer to prepare, along with a lot of skill and extensive list of ingredients, they are usually priced higher. This reduces consumer demand in the market, which hampers the market’s growth.
The rising disposable income of the consumers and increasing number of artisan bakeries – The recent increase in cake boutiques and artisan bakeries has contributed to the increasing use of fondant. These are specialty businesses that deal with the luxury cakes which are elaborated with finesse and neat work. Fondant is perfect for these cake shops where clients are looking for deceptively simple and elegant wedding, birthday cakes and other event cakes. The intense competition in the bakery business leads to product specialization but with the similar fundamental item being fondant. Increased disposable income and change in lifestyles is also instrumental in increasing the demand for fondant. The increasing per capita income leads to a shift in spending pattern, creating demand for fondant since high end cakes are within reach. Moreover, the emergence of ready-to-use fondant products has boosted the use of the material even further.
The regions analysed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. Europe emerged as the most significant global fondant market, with a 37% market revenue share in 2023.
European bakers are the trendsetters especially in terms of new products, they invest so much in the development of new flavoured, coloured and formulated fondant to include gluten-free and vegan ones. The demand for cakes with pictures and inscriptions has increased, mainly on social networking sites, so bakers decorate their products with fondant to create intricate designs. Consequently, getting consistent and premium quality fondant for the market remains easy since Europe boasts of very strong distribution networks and a competitive market structure. Europe will continue to lead in the consumption and innovation of fondant with its rich history of confectionery and a strong bakery presence, coupled with widespread distribution networks.
Europe Region Fondant Market Share in 2023 - 37%
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The product type segment is divided into rolled fondant, poured fondant, sculpting fondant, sculpting fondant and gumpaste fondant. The rolled fondant segment dominated the market, with a market share of around 35% in 2023. Rolled fondant is has a glossy finish, plain surface with an elastic nature. It is made up of powdered sugar, gelatin, glycerin, water. Owing to its plasticity it can be easily coloured and flavoured and therefore makes a good medium for creative ideas in cake decoration. It will be quite impressive to note that the appearances of cakes made using rolled fondant are remarkably smooth and professional looking – a feature that comes in handy when preparing cakes for occasions such as weddings and birthdays. Instagram and Pinterest have made cake decorating even more widespread, people can see artists using fondant and sophisticated garnishes, and newbies are inspired to join the ranks of professionals, which in turn increasing the demand for rolled fondant. Also, rolled fondant is widely used in professional bakeries and institutions for cake decoration. Technological changes in the rolled fondant like enhanced taste, and texture make it more acceptable in the market.
The application segment is divided into confectionary and bakery. The bakery segment dominated the market, with a market share of around 62% in 2023. It is reported that bakery industry is the main market for fondant, especially due to the growing demand for decorative cakes. The increase in popularity of interest on cakes designed to suit special occasions has also enhanced the foundation of fondant in the bakery business. Customers look for different designs, individual preferences & themes, making the aesthetics of a cake more crucial nowadays. Today’s consumers through usage of Instagram and Pinterest insist on beautifully designed cakes and this has challenged the bakers to achieve such elegance through the use of fondant. Many vocational colleges teach courses on fondant and new generation of bakers are learned on its use. It also raises the perception that bakeries should incorporate fondant as one of the primary methods of cake decoration to meet this market need of exquisite and creative cakes.
The end user segment is divided into bakery industry/chains, commercial food service, in-store bakery, artisan production and others. The bakery industry/chains segment dominated the market, with a market share of around 38% in 2023. The bakery industry/chains are by far the largest end users of fondant mainly due to the large-scale production, diversified consumers base and emphasis on eye appealing products. Current developments within the bakery sector like more and more companies providing individual products for special events such as weddings and birthdays push the bakery chains to do the same. Fondant can be useful in the course of designing the cake in a complicated pattern, which customers want to order. Furthermore, the bakery chains allocate a lot of money to familiarizing their human resource with cake decoration particularly those that use fondant to ensure quality and customer satisfaction. Due to their orientation, they are flexible to change their products frequently to meet new tastes and designs as in the case of new Flavors. The key cost driver of production, for the bakery chains specifically fondant, is also lower due to economies of scale which are achieved when raw materials are bought in large quantity and bulk. This advantage helps them price their products cheaply to their consumers, yet remain profitable.
The distribution channel segment is divided into B2B and B2C. The B2B segment dominated the market, with a market share of around 57% in 2023. The B2B (Business-to-Business) transactions are most widespread in the fondant market as B2B transactions encompass large scale acquisition of raw materials to sufficiently stock bakeries for high production rates thus improving on turnovers per unit cost. Further, there is a demand for professional fondant for bakers who prefer and need specialized and specific fondant for their specialty products, which B2B suppliers do not lack in providing, in different Flavors, colours and consistencies. The quality of products must be consistent for any company and B2B relationships help to establish trust to achieve this while supplying quality fondant. The suppliers’ relationship is long-term; they offer such services as quality assurance and technical support thus increasing product reliability. It can be observed that there are high B2B than there are B2C sales because bakery businesses frequently utilize fondant in their operations and will require constant restocking. In addition, B2B suppliers are able to handle the distribution channels well and are able to one can avoid any form of delay in production.
Report Description:
| Attribute | Description |
|---|---|
| Market Size | Revenue (USD Million) |
| Market size value in 2023 | USD 500 Million |
| Market size value in 2033 | USD 895.42 Million |
| CAGR (2024 to 2033) | 6% |
| Historical data | 2020-2022 |
| Base Year | 2023 |
| Forecast | 2024-2033 |
| Region | The regions analysed for the market are Asia Pacific, Europe, South America, North America, and Middle East and Africa. Furthermore, the regions are further analysed at the country level. |
| Segments | Product Type, Application, End User and Distribution Channel |
As per The Brainy Insights, the size of the global fondant market was valued at USD 500 million in 2023 to USD 895.42 million by 2033.
Global fondant market is growing at a CAGR of 6% during the forecast period 2024-2033.
The market's growth will be influenced by the increasing demand for themed cakes and expanding wedding and celebration industry.
The higher price of fondant could hamper the market growth.
This study forecasts revenue at global, regional, and country levels from 2020 to 2033. The Brainy Insights has segmented the global fondant market based on below mentioned segments:
Global Fondant Market by Product Type:
Global Fondant Market by Application:
Global Fondant Market by End User:
Global Fondant Market by Distribution Channel:
Global Fondant Market by Region:
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