Flavors and Fragrances Market

Flavors and Fragrances Market Size by Ingredient (Synthetic and Natural), Application (Beauty and Personal Care, Food and Beverages, Pharmaceuticals and Healthcare, Homecare, and Fabric Care), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2024 to 2033

Base Year: 2023 Historical Data: 2020-22
  • Report ID: TBI-13353
  • Published Date: Sep, 2024
  • Pages: 238
  • Category: Chemicals & Materials
  • Format: PDF
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The global flavors and fragrances market was valued at USD 44.31 Billion in 2023, increasing at a CAGR of 4.6% from 2024 to 2033 and anticipated to reach USD 69.47 Billion by 2033. The increasing demand and consumption of processed food, personal care products, and cosmetics will drive market growth and development. The rise in disposable income among emerging economies like India and China, coupled with population growth, is anticipated to fuel further demand for personal care items and cosmetic products within this industry. Moreover, developing countries that adopt busy lifestyle patterns alongside developed nations continue to upsurge their need for processed foods and beverages, thus increasing the overall flavor demands in these markets. Asia Pacific is expected to grow the fastest during the forecast period. Also, the increasing sales of bakery and confectionery products, coupled with the ever-increasing product demand for several applications in industries such as food and beverages, personal care, and others, are expected to drive market growth during the forecast period.

Market Introduction

The taste and olfactory senses of the body feel flavour and fragrance. While flavour refers to the specific taste of the substance, fragrance refers to the pleasant perfume of a product. They can both be infused into different food & non-food products. The primary motive of flavors as food additives is to enhance the flavor and aroma of food ingredients, including those used in dairy products, beverages, soups, snacks, baked goods, sauces, and other confectionery products. Conversely, the fragrance is mainly utilized to deliver high-quality scents in various consumer ingredients, including cosmetics, body care, dental care, and home care. Fragrance or spice refers to the material with an aromatic odour itself. Most pastries and cookies can be added with spices and fragrances to improve or enhance the aroma and flavor. These fragrances and spices are called a flavouring agent. The fragrance is compound spices made from several or dozens of spices via diluent blending. In the production of biscuits, commonly utilized food fragrances include orange, lemon, coconut, banana, and strawberry. In addition, there are other more common flavors like butter fragrance, cocoa fragrance, and vanilla fragrance. Water-soluble fragrances are formulated using ethanol, distilled water, glycerol or propylene glycol as a diluent.

Flavors and Fragrances Market Size

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Recent Development

For example, in July 2021, Sensient Technologies Company acquired the assets of Flavor Solutions, which provides flavours & flavour technologies to the beverage, food, and nutraceutical industry. The acquisition of this business will grow Sensient's flavour portfolio by expanding its traditional flavour offering & adding savory reaction natural flavours, shelf-life extender technologies, and additional sweetness-enhancing and salt reduction taste-modulation technology platforms.

Market Dynamics:

Drivers

The growing preference of customers toward convenience foods: The ever-increasing preference of customers toward convenience foods is driving the flavors and fragrances market. Convenience foods refer to processed products that need less preparation before consumption. The convenience food category includes prepared foods like frozen foods, ready-to-eat foods, shelf-stable products and prepared mixes like a cake mix. Convenience food is available in various forms, including products like pre-cut vegetables, frozen meat and snacks, bottled and canned products, ready-to-serve (RTS) foods or ready-to-cook (RTC) and many more. The rising preferences towards convenience foods are anticipated to raise the utilization of fragrances and flavors, as they are widely utilized as a significant component to increase the taste & longevity of the products. However, the busy lifestyle pattern upheld in developed as well as developing countries is expected to boost the demand for processed foods & beverages, thereby enabling the demand for flavors.

Restraints:

The stringent government restrictions on the usage of synthetic flavors and fragrances: The high competition and strict government restrictions on the use of synthetic flavors and fragrances are restraining factors of market growth. However, compliance with regulatory and quality standards and fluctuating prices of essential oils are the retraining factors of the market growth.

Opportunities:

Technological advancements: The rising investments in adopting technological advancements and R&D activities are the opportunity factor for market growth. Moreover, the rising disposable incomes combined with the increasing middle-class population are also helping to boost market growth. Additionally, the growing awareness of hygiene and cleanliness through marketing campaigns and advertisements is expected to propel market growth. Additionally, the increased demand for different fragrances in toiletries, such as soaps, hand washes, personal care products, detergents, and cosmetics, is also helping to boost the market growth during the projection period.

Regional segmentation analysis:

The regions analyzed for the market include Europe, South America, Asia Pacific, North America, the Middle East, and Africa. North America emerged as the largest global flavors and fragrances market, with a 47.5% market revenue share in 2023. North America dominates the flavors and fragrances market due to rapid urbanization. Further, the increase in per capita income on consumer products in high-growth economies, increased focus on product differentiation strategies by manufacturers, and the increasing demand from the food & beverage industry is also helping to boost the market growth. However, growing urbanization, changing lifestyles, strengthening economies, the expanding use of e-commerce to distribute products and maintain exclusivity, and a rise in per capita income are expected to drive market growth in this region. Asia Pacific is expected to grow the fastest during the forecast period due to the increasing population in the region. Additionally, the changing lifestyles and rapid economic expansion of developing economies such as Indonesia, India, China, and Vietnam are expected to propel the market growth during the forecast period. Moreover, growing demand from different application industries and the availability of raw materials are expected to drive market growth in this region. However, the increasing adoption of multiple novel procedures for flavor extraction, along with the hefty investments placed by food manufacturers into R&D activities, is also helping to propel the market growth in this region during the forecast period. Moreover, the shift in consumers' choices towards nutritional and healthy foods and beverages in most populated countries such as China and India also propelled market growth during the forecast period.

North America Region Flavors and Fragrances Market Share in 2023 - 47.5%

 

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Ingredient segment analysis

The ingredient segment is divided into synthetic and natural. The natural segment dominated, with a market share of 55.3% in 2023. This growth is attributed to the customers' preference for plant-based flavors and fragrances, especially in the healthcare, cosmetics, food & beverage sectors. However, the ever-increasing product usage in applications like aromatherapy, pharmaceuticals, and natural cosmetics is expected to grow the segment's market. Further, by 2032, the synthetic segment will likely dominate the market due to the increasing consumption of packaged and preserved food products.

Application segment analysis

The application segment is divided into beauty and personal care, food and beverages, pharmaceuticals and healthcare, homecare, and fabric care. In 2023, the food and beverages segment dominated the market with 29.3% and a revenue of USD 12.98 billion. This growth is attributed to the rise in awareness of healthy eating. Moreover, the high global demand for food & beverages like carbonated soft drinks, baked goods, snack foods, staple food, and caffeinated drinks are also helping to boost the segment's market growth. Further, by 2033, the beauty and personal care segment will likely dominate the market due to the introduction of cosmetics with natural, non-toxic, and organic ingredients. Additionally, the increasing number of appearance-conscious customers globally is also helping to boost the segment's market growth. However, beauty and personal care products such as colour cosmetics, skincare, and hair care are becoming an integral part of daily grooming among millennials.

Some of the Key Market Players:
  • Mane SA
  • Takasago International Corp.
  • Manohar Botanical Extracts Pvt. Ltd.
  • Ozone Naturals
  • Alpha Aromatics
  • Sensient Technologies Corp.
  • Firmenich SA
  • Elevance Renewable Sciences, Inc.
  • BASF SE
  • Vigon International, Inc.
  • Akay Flavors & Aromatics Pvt. Ltd.
  • Ungerer & Company
  • Symrise AG
  • Universal Oleoresins
  • Flavex Naturextrakte GmbH
  • Synthite Industries Ltd.
  • Falcon Essential Oils
  • Young Living Essential Oils
  • Biolandes SAS
  • doTERRA International
  • Givaudan
  • International Flavors and Fragrances, Inc.    

Report Description: 

Attribute Description
Market Size Revenue (USD Billion)
Market size value in 2023 USD 44.31 Billion
Market size value in 2033 USD 69.47 Billion
CAGR (2024 to 2033) 4.60%
Historical data 2020-2022
Base Year 2023
Forecast 2024-2033
Region The key regions are North America, South America, Europe, Asia Pacific, and Middle East & Africa.
Segments Key Segments are Ingredient, application, and regions

Frequesntly Asked Questions

North America region emerged as the largest market for flavors and fragrances.

The market's growth will be influenced by the increasing demand for flavors and fragrances from various end-use industries.

The rising cost of raw materials and production costs could hamper the market growth.

The digitalization of the retail industry will provide huge opportunities to the market.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Ingredient
          4.3.2. Market Attractiveness Analysis By Application
          4.3.3. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Market Evaluation
    5.3. Drivers
          5.3.1. The increasing demand for flavors and fragrances from various end-use industries
          5.3.2. The growing demand for premium personal care products
          5.3.3. The growing preference of customers toward convenience foods
          5.3.4. The increase in the demand for natural products
    5.4. Restraints
          5.4.1. The rising cost of raw materials and production costs
          5.4.2. The stringent government restrictions on the usage of synthetic flavors & fragrances
    5.5. Opportunities
          5.5.1. The digitalization of the retail industry
          5.5.2. The growth in the pharmaceuticals and cosmetics industries

6. Global Flavors and Fragrances Market Analysis and Forecast, By Ingredient
    6.1. Segment Overview
    6.2. Synthetic
    6.3. Natural

7. Global Flavors and Fragrances Market Analysis and Forecast, By Application
    7.1. Segment Overview
    7.2. Beauty and Personal Care
    7.3. Food and Beverages
    7.4. Pharmaceuticals and Healthcare
    7.5. Homecare
    7.6. Fabric Care

8. Global Flavors and Fragrances Market Analysis and Forecast, By Regional Analysis
    8.1. Segment Overview
    8.2. North America
          8.2.1. U.S.
          8.2.2. Canada
          8.2.3. Mexico
    8.3. Europe
          8.3.1. Germany
          8.3.2. France
          8.3.3. U.K.
          8.3.4. Italy
          8.3.5. Spain
    8.4. Asia-Pacific
          8.4.1. Japan
          8.4.2. China
          8.4.3. India
    8.5. South America
          8.5.1. Brazil
    8.6. Middle East and Africa
          8.6.1. UAE
          8.6.2. South Africa

9. Global Flavors and Fragrances Market-Competitive Landscape
    9.1. Overview
    9.2. Market Share of Key Players in Global Flavors and Fragrances Market
          9.2.1. Global Company Market Share
          9.2.2. North America Company Market Share
          9.2.3. Europe Company Market Share
          9.2.4. APAC Company Market Share
    9.3. Competitive Situations and Trends
          9.3.1. Product Launches and Developments
          9.3.2. Partnerships, Collaborations, and Agreements
          9.3.3. Mergers & Acquisitions
          9.3.4. Expansions

10. Company Profiles
    10.1. Mane SA
          10.1.1. Business Overview
          10.1.2. Company Snapshot
          10.1.3. Company Market Share Analysis
          10.1.4. Company Product Portfolio
          10.1.5. Recent Developments
          10.1.6. SWOT Analysis
    10.2. Takasago International Corp.
          10.2.1. Business Overview
          10.2.2. Company Snapshot
          10.2.3. Company Market Share Analysis
          10.2.4. Company Product Portfolio
          10.2.5. Recent Developments
          10.2.6. SWOT Analysis
    10.3. Manohar Botanical Extracts Pvt. Ltd.
          10.3.1. Business Overview
          10.3.2. Company Snapshot
          10.3.3. Company Market Share Analysis
          10.3.4. Company Product Portfolio
          10.3.5. Recent Developments
          10.3.6. SWOT Analysis
    10.4. Ozone Naturals
          10.4.1. Business Overview
          10.4.2. Company Snapshot
          10.4.3. Company Market Share Analysis
          10.4.4. Company Product Portfolio
          10.4.5. Recent Developments
          10.4.6. SWOT Analysis
    10.5. Alpha Aromatics
          10.5.1. Business Overview
          10.5.2. Company Snapshot
          10.5.3. Company Market Share Analysis
          10.5.4. Company Product Portfolio
          10.5.5. Recent Developments
          10.5.6. SWOT Analysis
    10.6. Sensient Technologies Corp.
          10.6.1. Business Overview
          10.6.2. Company Snapshot
          10.6.3. Company Market Share Analysis
          10.6.4. Company Product Portfolio
          10.6.5. Recent Developments
          10.6.6. SWOT Analysis
    10.7. Firmenich SA
          10.7.1. Business Overview
          10.7.2. Company Snapshot
          10.7.3. Company Market Share Analysis
          10.7.4. Company Product Portfolio
          10.7.5. Recent Developments
          10.7.6. SWOT Analysis
    10.8. Elevance Renewable Sciences, Inc.
          10.8.1. Business Overview
          10.8.2. Company Snapshot
          10.8.3. Company Market Share Analysis
          10.8.4. Company Product Portfolio
          10.8.5. Recent Developments
          10.8.6. SWOT Analysis
    10.9. BASF SE
          10.9.1. Business Overview
          10.9.2. Company Snapshot
          10.9.3. Company Market Share Analysis
          10.9.4. Company Product Portfolio
          10.9.5. Recent Developments
          10.9.6. SWOT Analysis
    10.10. Vigon International, Inc.
          10.10.1. Business Overview
          10.10.2. Company Snapshot
          10.10.3. Company Market Share Analysis
          10.10.4. Company Product Portfolio
          10.10.5. Recent Developments
          10.10.6. SWOT Analysis
    10.11. Akay Flavors & Aromatics Pvt. Ltd.
          10.11.1. Business Overview
          10.11.2. Company Snapshot
          10.11.3. Company Market Share Analysis
          10.11.4. Company Product Portfolio
          10.11.5. Recent Developments
          10.11.6. SWOT Analysis
    10.12. Ungerer & Company
          10.12.1. Business Overview
          10.12.2. Company Snapshot
          10.12.3. Company Market Share Analysis
          10.12.4. Company Product Portfolio
          10.12.5. Recent Developments
          10.12.6. SWOT Analysis
    10.13. Symrise AG
          10.13.1. Business Overview
          10.13.2. Company Snapshot
          10.13.3. Company Market Share Analysis
          10.13.4. Company Product Portfolio
          10.13.5. Recent Developments
          10.13.6. SWOT Analysis
    10.14. Universal Oleoresins
          10.14.1. Business Overview
          10.14.2. Company Snapshot
          10.14.3. Company Market Share Analysis
          10.14.4. Company Product Portfolio
          10.14.5. Recent Developments
          10.14.6. SWOT Analysis
    10.15. Flavex Naturextrakte GmbH
          10.15.1. Business Overview
          10.15.2. Company Snapshot
          10.15.3. Company Market Share Analysis
          10.15.4. Company Product Portfolio
          10.15.5. Recent Developments
          10.15.6. SWOT Analysis
    10.16. Synthite Industries Ltd.
          10.16.1. Business Overview
          10.16.2. Company Snapshot
          10.16.3. Company Market Share Analysis
          10.16.4. Company Product Portfolio
          10.16.5. Recent Developments
          10.16.6. SWOT Analysis
    10.17. Falcon Essential Oils
          10.17.1. Business Overview
          10.17.2. Company Snapshot
          10.17.3. Company Market Share Analysis
          10.17.4. Company Product Portfolio
          10.17.5. Recent Developments
          10.17.6. SWOT Analysis
    10.18. Young Living Essential Oils
          10.18.1. Business Overview
          10.18.2. Company Snapshot
          10.18.3. Company Market Share Analysis
          10.18.4. Company Product Portfolio
          10.18.5. Recent Developments
          10.18.6. SWOT Analysis
    10.19. Biolandes SAS
          10.19.1. Business Overview
          10.19.2. Company Snapshot
          10.19.3. Company Market Share Analysis
          10.19.4. Company Product Portfolio
          10.19.5. Recent Developments
          10.19.6. SWOT Analysis
    10.20. doTERRA International
          10.20.1. Business Overview
          10.20.2. Company Snapshot
          10.20.3. Company Market Share Analysis
          10.20.4. Company Product Portfolio
          10.20.5. Recent Developments
          10.20.6. SWOT Analysis
    10.21. Givaudan
          10.21.1. Business Overview
          10.21.2. Company Snapshot
          10.21.3. Company Market Share Analysis
          10.21.4. Company Product Portfolio
          10.21.5. Recent Developments
          10.21.6. SWOT Analysis
    10.22. International Flavors and Fragrances, Inc.
          10.22.1. Business Overview
          10.22.2. Company Snapshot
          10.22.3. Company Market Share Analysis
          10.22.4. Company Product Portfolio
          10.22.5. Recent Developments
          10.22.6. SWOT Analysis

List of Table

1. Global Flavors and Fragrances Market, By Ingredient, 2020-2033 (USD Billion)

2. Global Synthetic, Flavors and Fragrances Market, By Region, 2020-2033 (USD Billion) 

3. Global Natural, Flavors and Fragrances Market, By Region, 2020-2033 (USD Billion) 

4. Global Flavors and Fragrances Market, By Application, 2020-2033 (USD Billion)

5. Global Beauty and Personal Care, Flavors and Fragrances Market, By Region, 2020-2033 (USD Billion)

6. Global Food and Beverages, Flavors and Fragrances Market, By Region, 2020-2033 (USD Billion)

7. Global Pharmaceuticals and Healthcare, Flavors and Fragrances Market, By Region, 2020-2033 (USD Billion)

8. Global Homecare, Flavors and Fragrances Market, By Region, 2020-2033 (USD Billion)

9. Global Fabric Care, Flavors and Fragrances Market, By Region, 2020-2033 (USD Billion)

10. North America Flavors and Fragrances Market, By Ingredient, 2020-2033 (USD Billion)

11. North America Flavors and Fragrances Market, By Application, 2020-2033 (USD Billion)

12. U.S. Flavors and Fragrances Market, By Ingredient, 2020-2033 (USD Billion)

13. U.S. Flavors and Fragrances Market, By Application, 2020-2033 (USD Billion)

14. Canada Flavors and Fragrances Market, By Ingredient, 2020-2033 (USD Billion)

15. Canada Flavors and Fragrances Market, By Application, 2020-2033 (USD Billion)

16. Mexico Flavors and Fragrances Market, By Ingredient, 2020-2033 (USD Billion)

17. Mexico Flavors and Fragrances Market, By Application, 2020-2033 (USD Billion)

18. Europe Flavors and Fragrances Market, By Ingredient, 2020-2033 (USD Billion)

19. Europe Flavors and Fragrances Market, By Application, 2020-2033 (USD Billion)

20. Germany Flavors and Fragrances Market, By Ingredient, 2020-2033 (USD Billion)

21. Germany Flavors and Fragrances Market, By Application, 2020-2033 (USD Billion)

22. France Flavors and Fragrances Market, By Ingredient, 2020-2033 (USD Billion)

23. France Flavors and Fragrances Market, By Application 2020-2033 (USD Billion)

24. U.K. Flavors and Fragrances Market, By Ingredient, 2020-2033 (USD Billion)

25. U.K. Flavors and Fragrances Market, By Application 2020-2033 (USD Billion)

26. Italy Flavors and Fragrances Market, By Ingredient, 2020-2033 (USD Billion)

27. Italy Flavors and Fragrances Market, By Application 2020-2033 (USD Billion)

28. Spain Flavors and Fragrances Market, By Ingredient, 2020-2033 (USD Billion)

29. Spain Flavors and Fragrances Market, By Application 2020-2033 (USD Billion)

30. Asia Pacific Flavors and Fragrances Market, By Ingredient, 2020-2033 (USD Billion)

31. Asia Pacific Flavors and Fragrances Market, By Application 2020-2033 (USD Billion)

32. Japan Flavors and Fragrances Market, By Ingredient, 2020-2033 (USD Billion)

33. Japan Flavors and Fragrances Market, By Application 2020-2033 (USD Billion)

34. China Flavors and Fragrances Market, By Ingredient, 2020-2033 (USD Billion)

35. China Flavors and Fragrances Market, By Application 2020-2033 (USD Billion)

36. India Flavors and Fragrances Market, By Ingredient, 2020-2033 (USD Billion)

37. India Flavors and Fragrances Market, By Application 2020-2033 (USD Billion)

38. South America Flavors and Fragrances Market, By Ingredient, 2020-2033 (USD Billion)

39. South America Flavors and Fragrances Market, By Application 2020-2033 (USD Billion)

40. Brazil Flavors and Fragrances Market, By Ingredient, 2020-2033 (USD Billion)

41. Brazil Flavors and Fragrances Market, By Application 2020-2033 (USD Billion)

42. Middle East and Africa Flavors and Fragrances Market, By Ingredient, 2020-2033 (USD Billion)

43. Middle East and Africa Flavors and Fragrances Market, By Application 2020-2033 (USD Billion)

44. UAE Flavors and Fragrances Market, By Ingredient, 2020-2033 (USD Billion)

45. UAE Flavors and Fragrances Market, By Application 2020-2033 (USD Billion)

46. South Africa Flavors and Fragrances Market, By Ingredient, 2020-2033 (USD Billion)

47. South Africa Flavors and Fragrances Market, By Application 2020-2033 (USD Billion)

List of Figures 

1. Global Flavors and Fragrances Market Segmentation

2. Global Flavors and Fragrances Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Flavors and Fragrances Market Attractiveness Analysis By Ingredient 

9. Global Flavors and Fragrances Market Attractiveness Analysis By Application 

10. Global Flavors and Fragrances Market Attractiveness Analysis By Region

11. Global Flavors and Fragrances Market: Dynamics

12. Global Flavors and Fragrances Market Share By Ingredient (2023 & 2033)

13. Global Flavors and Fragrances Market Share By Application (2023 & 2033)

14. Global Flavors and Fragrances Market Share By Regions (2023 & 2033)

15. Global Flavors and Fragrances Market Share By Company (2023)

This study forecasts revenue at global, regional, and country levels from 2020 to 2033. The Brainy Insights has segmented the global flavors and fragrances based on below mentioned segments:

Global Flavors and Fragrances Market by Ingredient:

  • Synthetic
  • Natural

Global Flavors and Fragrances Market by Application:

  • Beauty and Personal Care
  • Food and Beverages
  • Pharmaceuticals and Healthcare
  • Homecare
  • Fabric Care

Global Flavors and Fragrances by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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