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The global event management software market was valued at USD 7.93 Billion in 2022 and grew at a CAGR of 15.12% from 2023 to 2032. The market is expected to reach USD 32.41 Billion by 2032. The demand for data analytics technology for managing events and meetings is leading to the adoption of such software among organizations. The increasing number of commercial events at a larger scale will provide lucrative opportunities to the market.
Event management managers may manage participants, plan events, reserve venues, and select the ideal location using event management software. It streamlines the event planning process, saving attendees and managers from stress-related headaches and pointless back and forth. With integrated expenditure and billing management solutions, event management software products keep events within budget, saving time and money. There are two types of event management software available. The former is all-in-one software created to handle all parts of event administration, while the latter is software designed for handling certain operations, such as ticketing or registration. An event management system produces a much more effective administrative procedure, which reduces the number of processes required to handle the events.
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Increasing adoption of event management software for simplifying functionalities: The entire event is simpler to administer with specialized event management software. The online event management team may use the platform for collaboration, engagement tracking, outreach, and all the various minor jobs required in the event. This keeps everyone on the same page and prevents them from buying numerous end-point solutions that can only do one task. The event occurs within the event software, saving them time from switching between registration apps, email marketing platforms, and conferencing solutions. Tools for audience participation are included in dedicated event planning software at every stage of the event.
Cost of registrant: Pay-per-registrant is the most common event management software business model. These products bill according to features, event count, user count, or time. These may also have set-up costs, unlike most simple pay-per-registration offerings. The price can go up to $200 for the software with all the in-built features.
Rising number of commercial events: Private sector businesses are now engaging in commercial activities which are leading to rising number of events. Additionally, event marketing is a technique that is playing a bigger role in businesses' promotional plans. Various other uses for event marketing are also possible, depending on the objective and target market of the marketing activity. Companies can participate in events to engage target customers, enhance their brand, and associate the company with a particular lifestyle. Events may be arranged in conjunction with introducing a new product or a recruitment drive. Due to the quality of the connections created and their promotional effect, these events' key quantitative advantage is that they enable sales to grow and business to be conducted. Thus, event management software provides one of the most efficient ways to manage these corporate events that are held on a larger scale.
The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. North America emerged as the most significant event management software market, with a 42.71% market revenue share in 2022.
North America region will account for the largest market share with revenue growth. Nations such as the U.S., Canada and Mexico have a tremendous demand for event management software due to several factors, such as the rising number of events, increasing number of large-scale organizations, and many companies investing in the development of event management software that can be used for handling large scale events.
North America region Event Management Software Market Share in 2022 - 42.71%
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The deployment type segment is divided into on-premises and cloud. The on-premises segment dominated the market, with a share of around 56.31% in 2022. On-premises software is installed and run on the customer's internal servers and computing infrastructure. The consumer needs a licenced or purchased copy of the software from an independent software vendor and uses the organization's in-built computer resources.
The component segment is divided into software and services. The software segment includes venue management software, event marketing software, event planning software, analytics and reporting software, content management software, and event registration and ticketing software. The services segment includes managed services and professional services. The software segment dominated the market, with a share of around 68.29% in 2022. The best event software aids in streamlining several parts of creating a great event. With the best event management software, tasks can be done fast and effectively, from organizing event activities to managing post-event phases. It is a complete system that offers tools for controlling every stage of the event lifecycle.
The end-users segment is divided into government, corporate, event organizers & planners, education and others. The event organizers & planners segment dominated the market, with a share of around 45.20% in 2022. The primary responsibility of an event planner is to plan and coordinate events efficiently. To oversee every part of the event, event planners collaborate closely with their clients during the planning stage. Thus, they use software and are in charge of ensuring everything is executed in order.
The organization size segment is divided into small & medium-sized enterprises and large-sized enterprises. The large-sized enterprises segment dominated the market, with a share of around 68.02% in 2022. Event management software is frequently needed for large-scale organizations large-scale events to manage components, including reservations, delegate flights, finances, and online registration.
Report Description:
| Attribute | Description |
|---|---|
| Market Size | Revenue (USD Billion) |
| Market size value in 2022 | USD 7.93 Billion |
| Market size value in 2032 | USD 32.41 Billion |
| CAGR (2023 to 2032) | 15.12% |
| Historical data | 2019-2021 |
| Base Year | 2022 |
| Forecast | 2023-2032 |
| Region | The regions analyzed for the market are Asia Pacific, Europe, South America, North America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level. |
| Segments | Deployment Type, Component, End-users and Organization Size |
As per The Brainy Insights, the size of the event management software market was valued USD 7.93 billion in 2022 to USD 32.41 billion by 2032.
Global event management software market is growing at a CAGR of 15.12% during the forecast period 2023-2032.
North America region emerged as the largest market for the event management software.
The market's growth will be influenced by the rising usage of event management software.
The high cost of installation can hamper the market growth.
The rising number of commercial events is providing lucrative opportunities to the market.
1. Introduction
1.1. Objectives of the Study
1.2. Market Definition
1.3. Research Scope
1.4. Currency
1.5. Key Target Audience
2. Research Methodology and Assumptions
3. Executive Summary
4. Premium Insights
4.1. Porter’s Five Forces Analysis
4.2. Value Chain Analysis
4.3. Top Investment Pockets
4.3.1. Market Attractiveness Analysis by Deployment Type
4.3.2. Market Attractiveness Analysis by Component
4.3.3. Market Attractiveness Analysis by End-users
4.3.4. Market Attractiveness Analysis by Organization Size
4.3.5. Market Attractiveness Analysis by Region
4.4. Industry Trends
5. Market Dynamics
5.1. Market Evaluation
5.2. Drivers
5.2.1. Increasing usage of event management software for large scale events
5.3. Restraints
5.3.1. High instalment cost
5.4. Opportunities
5.4.1. Increasing number of commercial events
5.5. Challenges
5.5.1. Data security issues
6. Global Event Management Software Market Analysis and Forecast, By Deployment Type
6.1. Segment Overview
6.2. On-premises
6.3. Cloud
7. Global Event Management Software Market Analysis and Forecast, By Component
7.1. Segment Overview
7.2. Software
7.2.1. Venue Management Software
7.2.2. Event Marketing Software
7.2.3. Event Planning Software
7.2.4. Analytics and Reporting Software
7.2.5. Content Management Software
7.2.6. Event Registration and Ticketing Software
7.3. Services
7.3.1. Managed Services
7.3.2. Professional Services
8. Global Event Management Software Market Analysis and Forecast, By End-users
8.1. Segment Overview
8.2. Government
8.3. Corporate
8.4. Event Organizers & Planners
8.5. Education
8.6. Others
9. Global Event Management Software Market Analysis and Forecast, By Organization Size
9.1. Segment Overview
9.2. Small and Medium Sized Enterprises
9.3. Large Sized Enterprises
10. Global Event Management Software Market Analysis and Forecast, By Regional Analysis
10.1. Segment Overview
10.2. North America
10.2.1. U.S.
10.2.2. Canada
10.2.3. Mexico
10.3. Europe
10.3.1. Germany
10.3.2. France
10.3.3. U.K.
10.3.4. Italy
10.3.5. Spain
10.4. Asia-Pacific
10.4.1. Japan
10.4.2. China
10.4.3. India
10.5. South America
10.5.1. Brazil
10.6. Middle East and Africa
10.6.1. UAE
10.6.2. South Africa
11. Global Event Management Software Market-Competitive Landscape
11.1. Overview
11.2. Market Share of Key Players in the Event Management Software Market
11.2.1. Global Company Market Share
11.2.2. North America Company Market Share
11.2.3. Europe Company Market Share
11.2.4. APAC Company Market Share
11.3. Competitive Situations and Trends
11.3.1. Product Launches and Developments
11.3.2. Partnerships, Collaborations, and Agreements
11.3.3. Mergers & Acquisitions
11.3.4. Expansions
12. Company Profiles
12.1. Active Network LLC
12.1.1. Company Snapshot
12.1.2. Company Market Share Analysis
12.1.3. Company Product Portfolio
12.1.4. Recent Developments
12.1.5. SWOT Analysis
12.2. Stova
12.2.1. Business Overview
12.2.2. Company Snapshot
12.2.3. Company Market Share Analysis
12.2.4. Company Product Portfolio
12.2.5. Recent Developments
12.2.6. SWOT Analysis
12.3. Arlo
12.3.1. Business Overview
12.3.2. Company Snapshot
12.3.3. Company Market Share Analysis
12.3.4. Company Product Portfolio
12.3.5. Recent Developments
12.3.6. SWOT Analysis
12.4. Eventdex.com
12.4.1. Business Overview
12.4.2. Company Snapshot
12.4.3. Company Market Share Analysis
12.4.4. Company Product Portfolio
12.4.5. Recent Developments
12.4.6. SWOT Analysis
12.5. Bitrix24
12.5.1. Business Overview
12.5.2. Company Snapshot
12.5.3. Company Market Share Analysis
12.5.4. Company Product Portfolio
12.5.5. Recent Developments
12.5.6. SWOT Analysis
12.6. Hopin
12.6.1. Business Overview
12.6.2. Company Snapshot
12.6.3. Company Market Share Analysis
12.6.4. Company Product Portfolio
12.6.5. Recent Developments
12.6.6. SWOT Analysis
12.7. Whova
12.7.1. Business Overview
12.7.2. Company Snapshot
12.7.3. Company Market Share Analysis
12.7.4. Company Product Portfolio
12.7.5. Recent Developments
12.7.6. SWOT Analysis
12.8. webMOBI
12.8.1. Business Overview
12.8.2. Company Snapshot
12.8.3. Company Market Share Analysis
12.8.4. Company Product Portfolio
12.8.5. Recent Developments
12.8.6. SWOT Analysis
12.9. Certain, Inc.
12.9.1. Business Overview
12.9.2. Company Snapshot
12.9.3. Company Market Share Analysis
12.9.4. Company Product Portfolio
12.9.5. Recent Developments
12.9.6. SWOT Analysis
12.10. EMS Software LLC
12.10.1. Business Overview
12.10.2. Company Snapshot
12.10.3. Company Market Share Analysis
12.10.4. Company Product Portfolio
12.10.5. Recent Developments
12.10.6. SWOT Analysis
12.11. Cvent, Inc.
12.11.1. Business Overview
12.11.2. Company Snapshot
12.11.3. Company Market Share Analysis
12.11.4. Company Product Portfolio
12.11.5. Recent Developments
12.11.6. SWOT Analysis
12.12. EventBrite
12.12.1. Business Overview
12.12.2. Company Snapshot
12.12.3. Company Market Share Analysis
12.12.4. Company Product Portfolio
12.12.5. Recent Developments
12.12.6. SWOT Analysis
12.13. Ungerboeck
12.13.1. Business Overview
12.13.2. Company Snapshot
12.13.3. Company Market Share Analysis
12.13.4. Company Product Portfolio
12.13.5. Recent Developments
12.13.6. SWOT Analysis
12.14. Rainfocus
12.14.1. Business Overview
12.14.2. Company Snapshot
12.14.3. Company Market Share Analysis
12.14.4. Company Product Portfolio
12.14.5. Recent Developments
12.14.6. SWOT Analysis
12.15. Zoho Corp. Pvt Ltd.
12.15.1. Business Overview
12.15.2. Company Snapshot
12.15.3. Company Market Share Analysis
12.15.4. Company Product Portfolio
12.15.5. Recent Developments
12.15.6. SWOT Analysis
12.16. Pigeonhole Live
12.16.1. Business Overview
12.16.2. Company Snapshot
12.16.3. Company Market Share Analysis
12.16.4. Company Product Portfolio
12.16.5. Recent Developments
12.16.6. SWOT Analysis
12.17. ProClass
12.17.1. Business Overview
12.17.2. Company Snapshot
12.17.3. Company Market Share Analysis
12.17.4. Company Product Portfolio
12.17.5. Recent Developments
12.17.6. SWOT Analysis
12.18. Smeetz
12.18.1. Business Overview
12.18.2. Company Snapshot
12.18.3. Company Market Share Analysis
12.18.4. Company Product Portfolio
12.18.5. Recent Developments
12.18.6. SWOT Analysis
12.19. ARC Business Solutions
12.19.1. Business Overview
12.19.2. Company Snapshot
12.19.3. Company Market Share Analysis
12.19.4. Company Product Portfolio
12.19.5. Recent Developments
12.19.6. SWOT Analysis
12.20. Slido
12.20.1. Business Overview
12.20.2. Company Snapshot
12.20.3. Company Market Share Analysis
12.20.4. Company Product Portfolio
12.20.5. Recent Developments
12.20.6. SWOT Analysis
12.21. Aventri
12.21.1. Business Overview
12.21.2. Company Snapshot
12.21.3. Company Market Share Analysis
12.21.4. Company Product Portfolio
12.21.5. Recent Developments
12.21.6. SWOT Analysis
List of Table
1. Global Event Management Software Market, By Deployment Type, 2019-2032 (USD Billion)
2. Global On-premises, Event Management Software Market, By Region, 2019-2032 (USD Billion)
3. Global Cloud, Event Management Software Market, By Region, 2019-2032 (USD Billion)
4. Global Event Management Software Market, By Component, 2019-2032 (USD Billion)
5. Global Software, Event Management Software Market, By Region, 2019-2032 (USD Billion)
6. Global Services, Event Management Software Market, By Region, 2019-2032 (USD Billion)
7. Global Event Management Software Market, By End-users, 2019-2032 (USD Billion)
8. Global Government, Event Management Software Market, By Region, 2019-2032 (USD Billion)
9. Global Corporate, Event Management Software Market, By Region, 2019-2032 (USD Billion)
10. Global Event Organizers & Planners, Event Management Software Market, By Region, 2019-2032 (USD Billion)
11. Global Education, Event Management Software Market, By Region, 2019-2032 (USD Billion)
12. Global Others, Event Management Software Market, By Region, 2019-2032 (USD Billion)
13. Global Event Management Software Market, By Organization Size, 2019-2032 (USD Billion)
14. Global Small and Medium Sized Enterprises, Event Management Software Market, By Region, 2019-2032 (USD Billion)
15. Global Large Sized Enterprises, Event Management Software Market, By Region, 2019-2032 (USD Billion)
16. Global Event Management Software Market, By Region, 2019-2032 (USD Billion)
17. North America Event Management Software Market, By Deployment Type, 2019-2032 (USD Billion)
18. North America Event Management Software Market, By Component, 2019-2032 (USD Billion)
19. North America Event Management Software Market, By End-users, 2019-2032 (USD Billion)
20. North America Event Management Software Market, By Organization Size, 2019-2032 (USD Billion)
21. U.S. Event Management Software Market, By Deployment Type, 2019-2032 (USD Billion)
22. U.S. Event Management Software Market, By Component, 2019-2032 (USD Billion)
23. U.S. Event Management Software Market, By End-users, 2019-2032 (USD Billion)
24. U.S. Event Management Software Market, By Organization Size, 2019-2032 (USD Billion)
25. Canada Event Management Software Market, By Deployment Type, 2019-2032 (USD Billion)
26. Canada Event Management Software Market, By Component, 2019-2032 (USD Billion)
27. Canada Event Management Software Market, By End-users, 2019-2032 (USD Billion)
28. Canada Event Management Software Market, By Organization Size, 2019-2032 (USD Billion)
29. Mexico Event Management Software Market, By Deployment Type, 2019-2032 (USD Billion)
30. Mexico Event Management Software Market, By Component, 2019-2032 (USD Billion)
31. Mexico Event Management Software Market, By End-users, 2019-2032 (USD Billion)
32. Mexico Event Management Software Market, By Organization Size, 2019-2032 (USD Billion)
33. Europe Event Management Software Market, By Deployment Type, 2019-2032 (USD Billion)
34. Europe Event Management Software Market, By Component, 2019-2032 (USD Billion)
35. Europe Event Management Software Market, By End-users, 2019-2032 (USD Billion)
36. Europe Event Management Software Market, By Organization Size, 2019-2032 (USD Billion)
37. Germany Event Management Software Market, By Deployment Type, 2019-2032 (USD Billion)
38. Germany Event Management Software Market, By Component, 2019-2032 (USD Billion)
39. Germany Event Management Software Market, By End-users, 2019-2032 (USD Billion)
40. Germany Event Management Software Market, By Organization Size, 2019-2032 (USD Billion)
41. France Event Management Software Market, By Deployment Type, 2019-2032 (USD Billion)
42. France Event Management Software Market, By Component, 2019-2032 (USD Billion)
43. France Event Management Software Market, By End-users, 2019-2032 (USD Billion)
44. France Event Management Software Market, By Organization Size, 2019-2032 (USD Billion)
45. U.K. Event Management Software Market, By Deployment Type, 2019-2032 (USD Billion)
46. U.K. Event Management Software Market, By Component, 2019-2032 (USD Billion)
47. U.K. Event Management Software Market, By End-users, 2019-2032 (USD Billion)
48. U.K. Event Management Software Market, By Organization Size, 2019-2032 (USD Billion)
49. Italy Event Management Software Market, By Deployment Type, 2019-2032 (USD Billion)
50. Italy Event Management Software Market, By Component, 2019-2032 (USD Billion)
51. Italy Event Management Software Market, By End-users, 2019-2032 (USD Billion)
52. Italy Event Management Software Market, By Organization Size, 2019-2032 (USD Billion)
53. Spain Event Management Software Market, By Deployment Type, 2019-2032 (USD Billion)
54. Spain Event Management Software Market, By Component, 2019-2032 (USD Billion)
55. Spain Event Management Software Market, By End-users, 2019-2032 (USD Billion)
56. Spain Event Management Software Market, By Organization Size, 2019-2032 (USD Billion)
57. Asia Pacific Event Management Software Market, By Deployment Type, 2019-2032 (USD Billion)
58. Asia Pacific Event Management Software Market, By Component, 2019-2032 (USD Billion)
59. Asia Pacific Event Management Software Market, By End-users, 2019-2032 (USD Billion)
60. Asia Pacific Event Management Software Market, By Organization Size, 2019-2032 (USD Billion)
61. Japan Event Management Software Market, By Deployment Type, 2019-2032 (USD Billion)
62. Japan Event Management Software Market, By Component, 2019-2032 (USD Billion)
63. Japan Event Management Software Market, By End-users, 2019-2032 (USD Billion)
64. Japan Event Management Software Market, By Organization Size, 2019-2032 (USD Billion)
65. China Event Management Software Market, By Deployment Type, 2019-2032 (USD Billion)
66. China Event Management Software Market, By Component, 2019-2032 (USD Billion)
67. China Event Management Software Market, By End-users, 2019-2032 (USD Billion)
68. China Event Management Software Market, By Organization Size, 2019-2032 (USD Billion)
69. India Event Management Software Market, By Deployment Type, 2019-2032 (USD Billion)
70. India Event Management Software Market, By Component, 2019-2032 (USD Billion)
71. India Event Management Software Market, By End-users, 2019-2032 (USD Billion)
72. India Event Management Software Market, By Organization Size, 2019-2032 (USD Billion)
73. South America Event Management Software Market, By Deployment Type, 2019-2032 (USD Billion)
74. South America Event Management Software Market, By Component, 2019-2032 (USD Billion)
75. South America Event Management Software Market, By End-users, 2019-2032 (USD Billion)
76. South America Event Management Software Market, By Organization Size, 2019-2032 (USD Billion)
77. Brazil Event Management Software Market, By Deployment Type, 2019-2032 (USD Billion)
78. Brazil Event Management Software Market, By Component, 2019-2032 (USD Billion)
79. Brazil Event Management Software Market, By End-users, 2019-2032 (USD Billion)
80. BrazilEvent Management Software Market, By Organization Size, 2019-2032 (USD Billion)
81. Middle East and Africa Event Management Software Market, By Deployment Type, 2019-2032 (USD Billion)
82. Middle East and Africa Event Management Software Market, By Component, 2019-2032 (USD Billion)
83. Middle East and Africa Event Management Software Market, By End-users, 2019-2032 (USD Billion)
84. Middle East and Africa Event Management Software Market, By Organization Size, 2019-2032 (USD Billion)
85. UAE Event Management Software Market, By Deployment Type, 2019-2032 (USD Billion)
86. UAE Event Management Software Market, By Component, 2019-2032 (USD Billion)
87. UAE Event Management Software Market, By End-users, 2019-2032 (USD Billion)
88. UAE Event Management Software Market, By Organization Size, 2019-2032 (USD Billion)
89. South Africa Event Management Software Market, By Deployment Type, 2019-2032 (USD Billion)
90. South Africa Event Management Software Market, By Component, 2019-2032 (USD Billion)
91. South Africa Event Management Software Market, By End-users, 2019-2032 (USD Billion)
92. South Africa Event Management Software Market, By Organization Size, 2019-2032 (USD Billion)
List of Figures
1. Global Event Management Software Market Segmentation
2. Event Management Software Market: Research Methodology
3. Market Size Estimation Methodology: Bottom-Up Approach
4. Market Size Estimation Methodology: Top-Down Approach
5. Data Triangulation
6. Porter’s Five Forces Analysis
7. Value Chain Analysis
8. Global Event Management Software Market Attractiveness Analysis by Deployment Type
9. Global Event Management Software Market Attractiveness Analysis by Component
10. Global Event Management Software Market Attractiveness Analysis by End-users
11. Global Event Management Software Market Attractiveness Analysis by Organization Size
12. Global Event Management Software Market Attractiveness Analysis by Region
13. Global Event Management Software Market: Dynamics
14. Global Event Management Software Market Share by Deployment Type (2022 & 2032)
15. Global Event Management Software Market Share by Component (2022 & 2032)
16. Global Event Management Software Market Share by End-users (2022 & 2032)
17. Global Event Management Software Market Share by Organization Size (2022 & 2032)
18. Global Event Management Software Market Share by Regions (2022 & 2032)
19. Global Event Management Software Market Share by Company (2022)
This study forecasts revenue at global, regional, and country levels from 2019 to 2032. The Brainy Insights has segmented the global event management software market based on below mentioned segments:
Global Event Management Software Market by Deployment Type:
Global Event Management Software Market by Component:
Global Event Management Software Market by End-users:
Global Event Management Software Market by Organization Size:
Global Event Management Software Market by Region:
Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision.
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Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:
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This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.
Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.
The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:
Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.
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