Ethyl Acetate Market

Ethyl Acetate Market Size by Application (Paints and Coatings, Process Solvents, Adhesives and Sealants, Intermediates, Pigments), End User (Food and Beverage, Automotive, Packaging, Pharmaceuticals, Artificial Leather), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2024 to 2033

Base Year: 2023 Historical Data: 2020-22
  • Report ID: TBI-12533
  • Published Date: Oct, 2024
  • Pages: 239
  • Category: Chemicals & Materials
  • Format: PDF
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Global ethyl acetate market is anticipated to reach USD 8.25 billion by 2033, at a CAGR of 7.10% from 2024 to 2033. Global Ethyl acetate market is witnessing a considerable growth owing to the high demand in major end-user industries and demand from the flexible packaging industry. Ethyl acetate is used in the pharmaceutical industry to purify active drug ingredients. Its demand has also increased due to increasing investments in the healthcare industry. Ethyl Acetate is also used in the food and beverage industry as an additive and flavour enhancer. This is because the consumption of processed food and beverage products is increasing.

Market Overview:

Ethyl Acetate which is also known as ethyl ethanoate, is a chemical compound having formula C4H8O2. It is a clear, colourless liquid having fruity odour. Its density is lesser than water, and its vapour is heavier than air.  Ethyl alcohol is very commonly found in alcoholic beverages. One can also found Ethyl Acetate in fruit juices, radishes, cereal crops, spirits etc. They are produced by Rubus Species and Anthemis nobilis plants. Ethyl Acetate market will continue to grow because of its varied application in different business segment. They are used in providing the essence of fruits like banana, pineapple, strawberries etc. and therefore in great demand by the food & beverage industry. It is broadly used as a solvent in the production of Hop extracts and also used in the extraction of tobacco form cigarettes, decaffeinated tea or coffee. They are widely used by coating industries for wooden furniture, construction, mining and marine equipment. It is also required in agriculture. As a high purity solvent, they are used in the formulation of nail polish remover, and for cleaning electric circuit boards. At lower purity level, they are in great demand by printing, pharmaceuticals and food industries. They are also used in perfume and extraction solvent for herbicides. In wine, it is produced naturally because of the fermentation process. They are also in demand from synthetic leather manufactures and are used in making belts, purses, leather bags etc. It is in great demand from many end-user industries like cosmetic Industry, printing industry, electronic item industry. There is an increase in disposable income of the people in developed and developing countries. This factor has changed the lifestyle of the people and given them the access to high-quality products. This factor has increased the sales of cosmetic products. Food & Beverage industries are also expanding because of this factor. This, in turn, is driving the Ethyl Acetate market. The alcoholic beverages have also become widely popular in the celebration parties and for networking. Such factor is also driving the market. Ethyl Acetate can also be used in the paint and coating industry, which will also increase the future demand of this market.

Ethyl Acetate Market Size

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Market Dynamics:

Drivers
  • The high demand in major end-user industries

There is a high demand of Ethyl acetate by the end-user industries like cosmetic Industry, printing industry, electronic item industry etc. The increase in per capita income in developed and developing economies are boosting these industries as people lifestyle has completely changed. They want a quality life. This has increased the sales of cosmetic product and also people, especially the younger generation much more tech-savvy has led to the great demand of electronic products. The food & beverage industry is expanding fast in emerging economies. These all factors are driving many end-user industries which in turn fuelling ethyl acetate market. Also, the awareness about the health in developing countries are also indirectly helping this market; for instance, people in Brazil now prefer coffee to soft drinks. They are much more aware of the harm caused by consuming soft drinks. This indirectly has increased the demand of ethyl acetate in the region for the extraction of the coffee. The coating industry is also rising because of its use in the furniture, construction and marine equipment. This is also driving the ethyl acetate market.

  • Demand from the Flexible Packaging Industry

Ethyl acetate is utilized in the solvent cast process for producing the flexible packaging films. Flexible packaging is very much flexible. They are accessible in various sizes, has a long shelf life, cost effective, and recycle is possible, therefore, it is broadly employed in the packaging industry. Flexible packaging brings a host of packaging advantages for an array of products. This is driven by technology and innovation; flexible packaging extends shelf life.

Restraints:
  • Health-related concern

Ethanol is an important feedstock for ethyl acetate production. Volatile raw material costs may challenge this industry profitability and hence affecting ethyl acetate market price trend. Also, the prolonged exposure to Ethyl Acetate may causes eye, nose and throat irritation. It may cause drowsiness, faintness and cause unconsciousness. In some cases, it can cause skin eruption and can be serious and fatal to human health. So, the severe human health associated issues may hamper market growth.

Opportunities:
  • Increase in development of smart cities

Government of developing countries are taking initiatives in the development of smart cities. For instance, a country like India and China governments are fully determined in the making of smart cities in the region and what are the standards require to fulfil to make smart cities. This is the region that these countries are supporting the companies in building the infrastructure in all segments, be it construction, facility wise, healthcare wise etc. This definitely will invite the population to shift in this region, which will create the demand of almost everything from cosmetics product to health care facilities to construction-related properties to the requirement of furniture. These all factors will drive all the above-mentioned industries. This, in turn, will fuel the ethyl acetate market. In a country like India where there is the highest number of younger lot, creating a promising scenario for cosmetics industries, electronic industries, food and beverage industries etc.

Segmentation Analysis:

The global Ethyl Acetate market has been segmented based on application, end user and regions.

  • Application segment include Paints and Coatings, Process Solvents, Adhesives and Sealants, Intermediates, Pigments and others. Paints and coatings is accounted to have the highest market share of 32.13% in 2023. This is due to the fact that paints and coatings are in great demand by wooden furniture industries. They are also in needed in marine equipment. In developing economies with the increase in disposable income among people, there will be a booming business for the construction industries like the making of schools, commercial buildings, hospitals etc. to develop the infrastructure of the countries. The rapid urbanization in the emerging economies provide greater opportunities for the construction industries. This, in turn, will increase the paint and coating segment.
  • The end-user segment includes food and beverage, pharmaceuticals, automotive, artificial leather, packaging and others. Food and beverage segment is accounted for the highest market share of around 21.78% in 2023. The food and beverage segment held leading shares because ethyl acetate is widely used as a flavour enhancer in food and beverage industries. Also, it is widely used in flexible packaging.
Regional Segmentation Analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, and the Middle East and Africa. Asia Pacific accounted for the highest market share of 31.13% in 2023. The global Ethyl Acetate market is anticipated to gain momentum in Asia Pacific, followed by Europe and North America in 2023.

Asia Pacific Ethyl Acetate Market Share in 2023 - 31.13%

 

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  • The Asia Pacific region is likely to witness a considerable growth. Government of developing countries in the region are taking initiatives in the development of smart cities. For instance, a country like India and China governments are fully determined in the making of smart cities in the region and what are the standards require to fulfil to make smart cities. This is the reason that these countries are supporting the companies in building the infrastructure in all segments, be it construction, facility wise, healthcare wise etc. Also, the increase in disposable income of the people will drive all the segment of the market in the region from cosmetics product to health care facilities to construction-related properties to the requirement of furniture. This, in turn, will fuel the ethyl acetate market.  India is having the highest number of younger lot, creating a promising scenario for cosmetics industries, electronic industries, food and beverage industries etc.
  • The market in Europe is anticipated to show a substantial growth rate. This is due to the fact that the European Federation of Pharmaceutical Industries and Associations in 2017 have invested the amount of USD 42,356.88 million in pharmaceutical sector for R&D. This will drive the ethyl acetate market in this region.
Competitive Analysis:

The key players are now concentrating on implementing strategies such as adopting new technology, product innovations, mergers & acquisitions, joint venture, alliances and partnerships to improve their market position in the global ethyl acetate industry.

For instance, in 2016, Ineos increased its Ethyl Acetate production at one of its manufacturing site in Hull, UK. This help in meeting the demand of the suppliers and hence increasing its market share.

For instance, in June 2019, Eastman Chemical Company announced to acquire Industrias del Acetato de Celulosa S.A., a Spanish producer of cellulosic yarn. The acquisition helps the organization in gaining a well-respected yarn producer and a European site that will help a company’s ability to support the global textiles supply chain.

List of Key Market Players:
  • Celanese Corporation
  • INEOS
  • Eastman Chemical Company
  • Solvay S.A.
  • Jiangsu Sopo (Group) Co., Ltd.
  • Sigma-Aldrich Corp
  • Jubilant Life Science Ltd.
  • Jinyimeng Group Co. Ltd
  • DAICEL CORPORATION
  • Sasol
  • Sipchem
  • Linde plc
  • Yip Chemical Holdings Limited

Report Description:

  • Global ethyl acetate Market, Industry Analysis, Trends, Analysis and Forecast, 2024 to 2033 is a forthcoming/imminent research report which is to be published by The Brainy Insights.
  • 2023 is considered as the base year of the report. 2020 to 2022 are considered as the historic years and 2024 to 2033 are the forecast years. The global ethyl acetate market is based on revenue (USD Million/Billion), volume and price. The report incorporates the market study on the basis of revenue, and volume. The study covers the market share revenue/market share/volume for each of the segments, regions and countries catering to global ethyl acetate market. The regions analyzed for the market are Europe, Asia Pacific, North America, South America and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
  • The report encompasses with the relative data & information, which have been validated by the leading industry professionals and experts all across the globe. The research report also delivers an outline of the attractiveness of application, end user and regions which are deduced and formulated on the basis of their growth rate (CAGR), market size, and attractiveness by analyzing the present and future prospects to fathom market growth and development in future.
  • The report illustrates the detailed (both quantitative and qualitative) analysis of historical data, revenues, key developments, along with the crucial strategies adopted by key organizations catering to global ethyl acetate market.  This offers vital and in depth insights in order to depict the overall market scenario.
  • The report offers the detailed study for the company profiles of key organizations operating in the global ethyl acetate market and a comparative assessment based on their product offering, business overviews, geographic presence, business strategies, segment market share, product development & innovations, recent developments, joint venture, partnerships, mergers & acquisitions, strategic alliances, SWOT analysis, and key financial information. This helps in evaluating the overall competition present in the market scenario. 
  • The report provides an elaborative assessment of the porter’s five forces analysis coupled with SWOT analysis so as to provide business related data and information’s. Porter’s five forces model is analyzed to understand the overall competitive scenario that is prevailing in the market. Additionally, the SWOT analysis identifies both the positive and negative attributes of the market development which influences the company growth and development in order to sustain and survive in the long run.
  • Along with that, the report also focuses on the market related driving factors, growth limitations (restraints), potential industry opportunities, significant trends and development which acts as a key potential for the investors. 
  • Potential growth prospects along with the penetration rate analysis of the products (market related i.e., global ethyl acetate market) is covered in order to comprehend the adoption rate and evaluate the market size. 

Frequesntly Asked Questions

As per The Brainy Insights, the size of the ethyl acetate market was valued at USD 4.15 billion in 2023 and is anticipated to reach USD 8.25 billion by 2033.

Global ethyl acetate market is growing at a CAGR of 7.10% during the forecast period 2024-2033.

The global Ethyl Acetate market has been segmented based on application, end user and regions. Paints and coatings segment is expected to have the highest market share in 2023. Food and beverage segment accounted for the largest market share.

The Asia Pacific region emerged as the largest market for the ethyl acetate.

The high demand in major end-user industries is the key driving factor for the ethyl acetate market.

Health related concern is likely to hamper the market growth.

Disposable income in emerging economies will provide huge opportunities to the market.

Key players are Celanese Corporation, INEOS, Eastman Chemical Company, Solvay S.A., Jiangsu Sopo (Group) Co., Ltd., Sigma-Aldrich Corp.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Application
          4.3.2. Market Attractiveness Analysis By End User
          4.3.3. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. The high demand in major end-user industries
          5.2.2. Demand from the flexible packaging industry
    5.3. Restrains
          5.3.1. Health related concern
    5.4. Opportunities
          5.4.1. Disposable income in emerging economies

6. Global Ethyl Acetate Market Analysis and Forecast, By Application
    6.1. Segment Overview
    6.2. Adhesives and Sealants
    6.3. Paints and Coatings
    6.4. Pigments
    6.5. Process Solvents
    6.6. Intermediates
    6.7. Others

7. Global Ethyl Acetate Market Analysis and Forecast, By End User
    7.1. Segment Overview
    7.2. Food and Beverage
    7.3. Pharmaceuticals
    7.4. Automotive
    7.5. Artificial Leather
    7.6. Packaging
    7.7. Others

8. Global Ethyl Acetate Market Analysis and Forecast, By Regional Analysis
    8.1. Segment Overview
    8.2. North America
          8.2.1. U.S.
          8.2.2. Canada
          8.2.3. Mexico
    8.3. Europe
          8.3.1. Germany
          8.3.2. France
          8.3.3. U.K.
          8.3.4. Italy
          8.3.5. Spain
    8.4. Asia-Pacific
          8.4.1. Japan
          8.4.2. China
          8.4.3. India
    8.5. South America
          8.5.1. Brazil
    8.6. Middle East and Africa
          8.6.1. UAE
          8.6.2. South Africa

9. Global Ethyl Acetate Market-Competitive Landscape
    9.1. Overview
    9.2. Market Share of Key Players in Global Ethyl Acetate Market
          9.2.1. Global Company Market Share
          9.2.2. North America Company Market Share
          9.2.3. Europe Company Market Share
          9.2.4. APAC Company Market Share
    9.3. Competitive Situations and Trends
          9.3.1. Product Launches and Developments
          9.3.2. Partnerships, Collaborations, and Agreements
          9.3.3. Mergers & Acquisitions
          9.3.4. Expansions

10. Company Profiles
    10.1. Celanese Corporation
          10.1.1. Business Overview
          10.1.2. Company Snapshot
          10.1.3. Company Market Share Analysis
          10.1.4. Company Product Portfolio
          10.1.5. Recent Developments
          10.1.6. SWOT Analysis
    10.2. INEOS
          10.2.1. Business Overview
          10.2.2. Company Snapshot
          10.2.3. Company Market Share Analysis
          10.2.4. Company Product Portfolio
          10.2.5. Recent Developments
          10.2.6. SWOT Analysis
    10.3. Eastman Chemical Company
          10.3.1. Business Overview
          10.3.2. Company Snapshot
          10.3.3. Company Market Share Analysis
          10.3.4. Company Product Portfolio
          10.3.5. Recent Developments
          10.3.6. SWOT Analysis
    10.4. Solvay S.A.
          10.4.1. Business Overview
          10.4.2. Company Snapshot
          10.4.3. Company Market Share Analysis
          10.4.4. Company Product Portfolio
          10.4.5. Recent Developments
          10.4.6. SWOT Analysis
    10.5. Jiangsu Sopo (Group) Co., Ltd.
          10.5.1. Business Overview
          10.5.2. Company Snapshot
          10.5.3. Company Market Share Analysis
          10.5.4. Company Product Portfolio
          10.5.5. Recent Developments
          10.5.6. SWOT Analysis
    10.6. Sigma-Aldrich Corp
          10.6.1. Business Overview
          10.6.2. Company Snapshot
          10.6.3. Company Market Share Analysis
          10.6.4. Company Product Portfolio
          10.6.5. Recent Developments
          10.6.6. SWOT Analysis
    10.7. Jubilant Life Science Ltd.
          10.7.1. Business Overview
          10.7.2. Company Snapshot
          10.7.3. Company Market Share Analysis
          10.7.4. Company Product Portfolio
          10.7.5. Recent Developments
          10.7.6. SWOT Analysis
    10.8. Jinyimeng Group Co. Ltd
          10.8.1. Business Overview
          10.8.2. Company Snapshot
          10.8.3. Company Market Share Analysis
          10.8.4. Company Product Portfolio
          10.8.5. Recent Developments
          10.8.6. SWOT Analysis
    10.9. Daicel Corporation
          10.9.1. Business Overview
          10.9.2. Company Snapshot
          10.9.3. Company Market Share Analysis
          10.9.4. Company Product Portfolio
          10.9.5. Recent Developments
          10.9.6. SWOT Analysis
    10.10. Sasol
          10.10.1. Business Overview
          10.10.2. Company Snapshot
          10.10.3. Company Market Share Analysis
          10.10.4. Company Product Portfolio
          10.10.5. Recent Developments
          10.10.6. SWOT Analysis
    10.11. Sipchem
          10.11.1. Business Overview
          10.11.2. Company Snapshot
          10.11.3. Company Market Share Analysis
          10.11.4. Company Product Portfolio
          10.11.5. Recent Developments
          10.11.6. SWOT Analysis
    10.12. Linde plc
          10.12.1. Business Overview
          10.12.2. Company Snapshot
          10.12.3. Company Market Share Analysis
          10.12.4. Company Product Portfolio
          10.12.5. Recent Developments
          10.12.6. SWOT Analysis
    10.13. Yip Chemical Holdings Limited
          10.13.1. Business Overview
          10.13.2. Company Snapshot
          10.13.3. Company Market Share Analysis
          10.13.4. Company Product Portfolio
          10.13.5. Recent Developments
          10.13.6. SWOT Analysis

List of Table

1. Global Ethyl Acetate Market, By Application, 2020–2033(USD Billion)(M MT)    

2. Global Adhesives and Sealants, Ethyl Acetate Market, By Region, 2020–2033(USD Billion)(M MT)    

3. Global Paints and Coatings, Ethyl Acetate Market, By Region, 2020–2033(USD Billion)(M MT)    

4. Global Pigments, Ethyl Acetate Market, By Region, 2020–2033(USD Billion)(M MT)    

5. Global Process Solvents, Ethyl Acetate Market, By Region, 2020–2033(USD Billion)(M MT)    

6. Global Intermediates, Ethyl Acetate Market, By Region, 2020–2033(USD Billion)(M MT)    

7. Global Others, Ethyl Acetate Market, By Region, 2020–2033(USD Billion)(M MT)    

8. Global Ethyl Acetate Market, By End User, 2020–2033(USD Billion)(M MT)    

9. Global Food and Beverage Ethyl Acetate Market, By Region, 2020–2033(USD Billion)(M MT)    

10. Global Pharmaceuticals Ethyl Acetate Market, By Region, 2020–2033(USD Billion)(M MT)    

11. Global Automotive Ethyl Acetate Market, By Region, 2020–2033(USD Billion)(M MT)    

12. Global Artificial Leather Ethyl Acetate Market, By Region, 2020–2033(USD Billion)(M MT)    

13. Global Packaging Ethyl Acetate Market, By Region, 2020–2033(USD Billion)(M MT)    

14. Global Others Ethyl Acetate Market, By Region, 2020–2033(USD Billion)(M MT)    

15. Global Ethyl Acetate Market, By Region, 2020–2033(USD Billion)(M MT)     

16. Global Ethyl Acetate Market, By North America, 2020–2033(USD Billion)(M MT)    

17. North America Ethyl Acetate Market, By Application, 2020–2033(USD Billion)(M MT)    

18. North America Ethyl Acetate Market, By End User, 2020–2033(USD Billion)(M MT)    

19. U.S. Ethyl Acetate Market, By Application, 2020–2033(USD Billion)(M MT)    

20. U.S. Ethyl Acetate Market, By End User, 2020–2033(USD Billion)(M MT)    

21. Canada Ethyl Acetate Market, By Application, 2020–2033(USD Billion)(M MT)    

22. Canada Ethyl Acetate Market, By End User, 2020–2033(USD Billion)(M MT)    

23. Mexico Ethyl Acetate Market, By Application, 2020–2033(USD Billion)(M MT)    

24. Mexico Ethyl Acetate Market, By End User, 2020–2033(USD Billion)(M MT)    

25. Europe Ethyl Acetate Market, By Application, 2020–2033(USD Billion)(M MT)    

26. Europe Ethyl Acetate Market, By End User, 2020–2033(USD Billion)(M MT)    

27. Germany Ethyl Acetate Market, By Application, 2020–2033(USD Billion)(M MT)    

28. Germany Ethyl Acetate Market, By End User, 2020–2033(USD Billion)(M MT)    

29. France Ethyl Acetate Market, By Application, 2020–2033(USD Billion)(M MT)    

30. France Ethyl Acetate Market, By End User, 2020–2033(USD Billion)(M MT)    

31. U.K. Ethyl Acetate Market, By Application, 2020–2033(USD Billion)(M MT)    

32. U.K. Ethyl Acetate Market, By End User, 2020–2033(USD Billion)(M MT)    

33. Italy Ethyl Acetate Market, By Application, 2020–2033(USD Billion)(M MT)    

34. Italy Ethyl Acetate Market, By End User, 2020–2033(USD Billion)(M MT)   

35. Spain Ethyl Acetate Market, By Application, 2020–2033(USD Billion)(M MT)    

36. Spain Ethyl Acetate Market, By End User, 2020–2033(USD Billion)(M MT)    

37. Asia Pacific Ethyl Acetate Market, By Application, 2020–2033(USD Billion)(M MT)    

38. Asia Pacific Ethyl Acetate Market, By End User, 2020–2033(USD Billion)(M MT)    

39. Japan Ethyl Acetate Market, By Application, 2020–2033(USD Billion)(M MT)    

40. Japan Ethyl Acetate Market, By End User, 2020–2033(USD Billion)(M MT)    

41. China Ethyl Acetate Market, By Application, 2020–2033(USD Billion)(M MT)    

42. China Ethyl Acetate Market, By End User, 2020–2033(USD Billion)(M MT)    

43. India Ethyl Acetate Market, By Application, 2020–2033(USD Billion)(M MT)    

44. India Ethyl Acetate Market, By End User, 2020–2033(USD Billion)(M MT)    

45. South America Ethyl Acetate Market, By Application, 2020–2033(USD Billion)(M MT)    

46. South America Ethyl Acetate Market, By End User, 2020–2033(USD Billion)(M MT)    

47. Brazil Ethyl Acetate Market, By Application, 2020–2033(USD Billion)(M MT)    

48. Brazil Ethyl Acetate Market, By End User, 2020–2033(USD Billion)(M MT)    

49. Middle East and Africa Ethyl Acetate Market, By Application, 2020–2033(USD Billion)(M MT)    

50. Middle East and Africa Ethyl Acetate Market, By End User, 2020–2033(USD Billion)(M MT)    

51. UAE Ethyl Acetate Market, By Application, 2020–2033(USD Billion)(M MT)    

52. UAE Ethyl Acetate Market, By End User, 2020–2033(USD Billion)(M MT)    

53. South Africa Ethyl Acetate Market, By Application, 2020–2033(USD Billion)(M MT)    

54. South Africa Ethyl Acetate Market, By End User, 2020–2033(USD Billion)(M MT)

List of Figures 

1. Global Ethyl Acetate Market Segmentation

2. Ethyl Acetate Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Ethyl Acetate Market Attractiveness Analysis By Application

9. Global Ethyl Acetate Market Attractiveness Analysis By End User

10. Global Ethyl Acetate Market Attractiveness Analysis By Region

11. Global Ethyl Acetate Market: Dynamics

12. Global Ethyl Acetate Market Share By Application (2023 & 2033)

13. Global Ethyl Acetate Market Share By End User (2023 & 2033)

14. Global Ethyl Acetate Market Share by Regions (2023 & 2033)

15. Global Ethyl Acetate Market Share by Company (2023)

This study forecasts revenue at global, regional, and country levels from 2020 to 2033. The Brainy Insights has segmented the global Ethyl Acetate market on the basis of below mentioned segments:

Global Ethyl Acetate Market by Application:

  • Adhesives and Sealants
  • Paints and Coatings
  • Pigments
  • Process Solvents
  • Intermediates
  • Others

Global Ethyl Acetate Market by End User:

  • Food and Beverage
  • Pharmaceuticals
  • Automotive
  • Artificial Leather
  • Packaging
  • Others

Global Ethyl Acetate Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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