The global English language learning market is expected to reach USD 41.87 billion by 2033, at a CAGR of 12.6% from 2024 to 2033. English language learning market growth would be driven by the increasing adoption of the English language for business communications, the rising number of students opting to study abroad, which requires having fluency in English & the growing importance of English to further career prospects. Although standard Cantonese/Mandarin and Spanish have the most native speakers worldwide, English is still widely used as both a second and official language. It has become increasingly important in trade and business over the past decade. Therefore, having exceptional skills in Business English has become crucial for anyone seeking success in their career path. Enhanced communication abilities can open doors to better social connections and career opportunities later. Excellent command of spoken English facilitates efficient expression at work - a vital skill during job interviews and daily operations - leading to increased clarity when communicating ideas with co-workers or clients.

Market Overview:

The English language is regarded as the most dominant language globally. The English language is Indo-European. The native language of western & southern Eurasia is known as the Indo-European language. Most parts of Europe, the northern Indian sub-continent & the Iranian plateau are the origins of the Indo-European language. English is the primary language of the U.S., Canada, Ireland, New Zealand, Australia, Britain, and the Caribbean & the Pacific islands in the contemporary world. English is the mother tongue of around 0.35 billion people. It is the state's official language in countries like India, the Philippines, and South Africa. English is the preferred second language by individuals globally, making it the world's lingua franca. This dominance of the English language can be attributed to its use as the primary language in international communications, be it in business, research, medicine, commerce, diplomacy, entertainment, or the internet. Also, England has native English speakers, and during the reign of the British empire, the English language traveled the world with English officials. The British rule established the English language as a dominant language of trade & commerce. After the fall of the British Empire, the use of the English language for business & legislative communications continued for the sake of continuity and convenience in work. This trend continued even after decades, owing to the growing English-speaking population.

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Market Dynamics:

Drivers

• Increasing adoption of English as the primary language in the global economy

English is the language of business, commerce, science, aviation, computers, the internet, diplomacy & tourism. The knowledge of reading and writing English increases the chances to develop a career in any of the fields mentioned earlier, allowing one to exploit the best opportunities available & advances one’s professional career. The world has globalized with the advent of the internet & the language of the internet is English. Knowing the English language allows one to access the internet, which is imperative in today's globalized world. The entertainment & media industry uses English as its primary language. Both media and entertainment are vital to every individual, and the knowledge of English enables a fulfilling experience of these sectors.

• Rising number of students opting to study abroad

The deficit supply of quality education in developing nations has increased the number of students studying abroad. Most students choose to study in colleges based in countries that have English as their primary language. These countries have the best institutions globally and hence are in huge demand. The students who want to study in these institutions have to give an English proficiency test (ILETS, TOEFL), which evaluates the English speaking & writing ability of the individual. Understanding English is vital for staying & studying in these countries, which is likely to drive the market for English language learning.

Restraints:

• Difficulty in learning the English language

Many individuals find learning English a challenging prospect. The countryside population in the developing economies finds no reason to learn English as they have no use for it. These misplaced ideas are restricting the growth of the English language learning market.

Opportunities:

• Application of artificial intelligence

Increased research and innovations have widened the scope of artificial intelligence (AI) applications. The use of AI in English language learning will help make learning a personalized experience. These intelligent applications will create voice recognition systems & conceptualized videos that enable longer memory retention. The interactive nature of learning is an added advantage as the increased engagement helps in boosting the confidence of an individual. Digital learning also allows learning at one's own pace. Such benefits will attract more learners and provide lucrative opportunities for the market.

Challenges:

• Poor privacy and data security laws

Many cyber-attacks follow with the increased number of online users. The digital English language learning industry faces data security threats. The lack of preventive and protective measures leaves the users vulnerable to personal data leakage, data theft, fraudulent practices. The demand for learning the English language attracts individuals from all walks of life, from children to working professionals. The leakage of sensitive personal information is an infringement of a person's right to privacy. Loss of money in some cases can keep potential customers away from this market.

Segmentation Analysis:

The global english language learning market has been segmented based on end-user, methodology, and regions.

• The end-user segment is divided into corporate learners, individual users, educational institutions, & government institutions. The individual users dominated the market, with a market share of around 45% in 2023. The increasing adoption of personal smartphones & gadgets, rising internet penetration, and the growing number of online English language teaching applications can be attributed to the dominance of individual learners in the market. Online/digital apps allow the individual to learn at one's own pace; it is accessible anytime & anywhere, it is convenient and affordable. One-on-one learning is comfortable as it enables individuals to make mistakes without the fear of judgment.

The methodology segment is divided into online learning, offline/classroom learning, & blended learning. Over the forecast period, the online learning segment is expected to grow at the fastest CAGR of 13.2%. The growing demand for personalized learning at one's own pace, with on-demand accessibility within an affordable range, will drive the growth for this segment. The use of artificial intelligence has facilitated the development of engaging and interactive lessons; this will make learning fun and attract hesitant learners, which will enable market expansion.

Regional segmentation analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. North America emerged as the largest market for the global English language learning market, with a 33.2% share of the market revenue in 2023.

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• The North American region currently dominates the English language learning market due to the increased government spending on the development of English language learning platforms for users. Asia-Pacific is expected to grow the fastest in the forecast period due to increasing internet users and rising adoption of smart & connected devices.

Competitive Analysis:

The key players are now concentrating on implementing strategies such as adopting new technology, product innovations, mergers & acquisitions, joint venture, alliances, and partnerships to improve their market position in the global English language learning industry.

A significant market player of the English language learning market Busuu Ltd. recently launched a new course. This course enables the learners to learn English through integrated news pieces in the curriculum. The news pieces are taken from The New York Times and The Economist. This new version helps the learners actively engage in discussions on current events. Active engagement and interaction are proven methods of retaining any content & developing long-term memory.

List of Key Market Players:

• Cambridge University Press
• Rosetta Stone Inc.
• Sanako Corporation
• Duolingo Inc.
• Busuu Ltd.
• McGraw-Hill Education Inc.
• Houghton Mifflin Harcourt
• Memrise Inc.
• Transparent Language Inc.
• New Oriental Education & Technology Group

Key Target Audience

• Educational Institutions
• Corporate Institutions
• Market Players
• Investors
• Government Authorities
• Consulting And Research Firm
• Venture capitalists
• Third-party knowledge providers

Report Description:

• Global English language learning market, Industry Analysis, Trends, Analysis and Forecast, 2024 to 2033 is a forthcoming/imminent research report which is to be published by The Brainy Insights.
• 2023 is considered as the base year of the report. 2020, 2021 and 2022 are the historic years, and 2024 to 2033 are the forecast years. The global English language learning market is based on revenue (USD Billion). The report incorporates the market study based on revenue. The study covers the market share revenue/market share/volume for each segment, region, and country catering to the global English language learning market. The regions analyzed for the market are Europe, Asia Pacific, North America, South America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
• The report encompasses the relative data & information, which have been validated by the leading industry professionals and experts across the globe. The research report also delivers an outline of the attractiveness of English language learning based on end-user, methodology, and regions which are deduced and formulated based on their growth rate (CAGR), market size, and attractiveness by analyzing the present and prospects to fathom market growth and development in future.
• The report illustrates the detailed (both quantitative and qualitative) analysis of historical data, revenues, key developments, along with the crucial strategies adopted by key organizations catering to global English language learning market. This offers vital and in-depth insights to depict the overall market scenario.
• The report offers the detailed study for the company profiles of key organizations operating in the global English language learning market and a comparative assessment based on their product offering, business overviews, geographic presence, business strategies, segment market share, product development & innovations, recent developments, joint venture, partnerships, mergers & acquisitions, strategic alliances, SWOT analysis, and key financial information. This helps in evaluating the overall competition present in the market scenario.
• The report provides an elaborative assessment of the porter's five forces analysis coupled with SWOT analysis to provide business related data and information. Porter's five forces model is analyzed to understand the overall competitive scenario that is prevailing in the market. Additionally, the SWOT analysis identifies both the positive and negative attributes of the market development which influences the company's growth and development to sustain and survive in the long run.
• Along with that, the report also focuses on the market related driving factors, growth limitations (restraints), potential industry opportunities, significant trends and development which act as a key potential for the investors.
• Potential growth prospects along with the penetration rate analysis of the product (market related, i.e., global English language learning market) is covered to comprehend the adoption rate and evaluate the market size.