Endoscopes Market

Global Endoscopes Market Size By Product (Disposable, Flexible, Rigid), By End-Use (Clinics, Hospitals, Ambulatory Surgical Centers (ASCs)), By Application (GI Endoscopy, Urology Endoscopy, others), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2024 to 2033

Base Year: 2023 Historical Data: 2020-22
  • Report ID: TBI-12686
  • Published Date: Jul, 2024
  • Pages: 239
  • Category: Healthcare
  • Format: PDF
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The global endoscopes market is expected to reach USD 27.22 Billion by 2033, at a CAGR of 6.30% during the forecast period 2024 to 2033. The development in the healthcare sector and rising expenditure in treatments are expected to drive the growth of the endoscopes market over the forecast period. The market is highly competitive, and many key manufacturers are providing several products and services.

Market Overview:

An instrument that is introduced to the body to examine of internal vessels & organs is called an endoscope. While the procedure involved is called endoscopy, which helps prevent larger incisions in the human body. The endoscope instrument consists of a flexible tube with a camera attached. The tube is inserted into the body through any opening, such as the mouth. The rising geriatric population, which is suffering from several chronic diseases such as cancer, orthopedic disorders, gastrointestinal disorders, and ophthalmic disorders, is increasing the need for endoscopic treatment among patients without letting any unwanted incisions on the body. Furthermore, the rising demand for innovative endoscopy devices and minimally invasive procedures is helping in the market’s growth. As per a study by WHO (World Health Organization), approximately 80% of the older population suffers from chronic disorders. So, the need for technologically advanced endoscopic treatment and devices with expanded support for endoscopic screening and care is increasing rapidly. Endoscopic treatment and devices are ergonomic and safe to be used among patients suffering from deadly diseases is increasing the demand for the devices.

Endoscopes Market Size

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Market Dynamics:

Drivers
  • Increasing incidences of functional gastrointestinal disorders

The increasing incidences of functional gastrointestinal disorders are expected to accelerate the use of endoscopes and boost the market's growth. People suffering from functional gastrointestinal disorders are prone to several diseases such as functional constipation, irritable bowel syndrome (IBS), or functional dyspepsia, which will accelerate the usage of endoscopy devices and drive the market growth. Because of the use of endoscopy in patients suffering from functional gastrointestinal disorders will see improvement in health at a rapid pace. The endoscopes are minimally invasive procedures leading to the demand and supply of the products from the market and is expected to get a boost in the forecast period.

Restraints:
  • Outbreak of Covid-19

The endoscopes market faced a major restraint during the outbreak of Covid-19 as the endoscopic procedures faced the risk of cross-contamination, which could lead to the transmission of SARS-CoV-2. Several semi-urgent procedures of endoscopes got canceled or postponed due to the high chances of SARS-CoV-2 transmission, which affected the market's growth during the forecast period.

Opportunities:
  • The boom in the healthcare sector

Growing economies globally such as Brazil, Russia, India, China, and South Africa (BRICS) accounted for one-third of the global healthcare expenditure. Growing economies such as India and China have the largest population which accounts for many patients. This has forced the government to invest money in the healthcare sector, providing opportunities for the growth of the endoscopes market in the forecast period.

Challenges:
  • Shortage of trained physicians

There is a shortage of endoscopy physicians worldwide which is posing a challenge to the market's growth. The trained physicians and professionals are required to conduct the procedure of endoscopy in such a way that it prevents the spread of any infection. The shortage of professionals and nurses is likely to affect several endoscopy procedures globally. This is becoming a challenge for the growth of the endoscopes market.

Segmentation analysis:

The global endoscopes market has been segmented based on product type, application, end-use, and regions.

  • The product type segment is divided into disposable, flexible, and rigid. The flexible segment dominated the market with a market share of around 48.45% in 2023. Flexible endoscopes are increasingly being preferred by physicians as they can be performed under sedation. The high efficiency and safety for the usage of flexible endoscopes are also likely to boost the market. In addition to this flexible endoscope are used in several surgical procedures such as laparoscopy, gastrointestinal endoscopy, arthroscopy, obstetrics/gynecological endoscopy, urology endoscopy, bronchoscopy, mediastinoscopy, otoscopy, and laryngoscopy which boosts the growth of the market.
  • The application segment is divided into gastrointestinal (GI) endoscopy, laryngoscopy, obstetrics/gynecology endoscopy, laparoscopy, otoscopy, arthroscopy, bronchoscopy, urology endoscopy (cystoscopy), mediastinoscopy, and other applications. Over the forecast period, the gastrointestinal (GI) endoscopy segment is expected to grow at the fastest CAGR of 8.2%. The rising geriatric population all over the world along with the rising usage of endoscopes for the diagnosis and treatment of gastrointestinal diseases are driving the growth of the segment.
  • The end-user segment is divided into ambulatory surgical centers (ASCs), clinics, and hospitals. In 2023, the hospitals’ segment dominated the market, accounting for around 52.44% of global revenue. Favorable infrastructure and increasing policies of the government regarding the better treatment of chronic diseases are likely to support the growth of the segment. Moreover, many treatments and surgeries are being performed in hospitals which helps drive the growth of the segment.
Regional segmentation analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, and the Middle East and Africa. North America emerged as the largest market for the global endoscopes market with a 41.89% share of the market revenue in 2023.

North America region Endoscopes Market Share in 2023 - 41.89%

 

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  • North America currently dominates the endoscopes market with a 41.89% share of the market revenue in 2023. With the increasing population of geriatric population, the region is likely to focus more on elective endoscopic procedures resulting in the growth of the market. The improved expenditure on healthcare facilities by the government and private companies is also likely to boost the growth of the market in North America during the forecast period.
  • The Asia Pacific is projected to be the fastest-growing during the forecast period. Asia Pacific region has a large population suffering from functional gastrointestinal disorders which are likely to influence the endoscopes market in a positive way.
Competitive Analysis:

The key players are now concentrating on implementing strategies such as adopting new technology, product innovations, mergers & acquisitions, joint venture, alliances, and partnerships to improve their market position in the global endoscopes market industry.

  • In February 2021, Olympus Corporation launched the SIF-H190 single balloon enteroscopy solution to reach deep into the small intestine for testing.
  • June 2021, Johnson & Johnson launched the ENSEAL X1 Curved Jaw Tissue Sealer, an advanced bipolar energy device that increases procedural efficiency and provides stronger sealing and better access to more tissues.
List of Key Market Players:
  • Artherx Inc.
  • Boston Scientific Corporation
  • Conmed Corporation
  • Covidien PLC.
  • Cook Medical
  • Fujifilm Holding Corporation
  • Hoya Corporation
  • Johnson & Johnson
  • Medtronic PLC.
  • Olympus Corporation
Key Target Audience
  • Market Players
  • Investors
  • End-users
  • Government Authorities
  • Consulting And Research Firm
  • Venture capitalists
  • Third-party knowledge providers
  • Value-Added Resellers (VARs)

Report Description:

  • Global endoscopes market, Industry Analysis, Trends, Analysis and Forecast, 2024 to 2033 is a forthcoming/imminent research report which is to be published by The Brainy Insights.
  • 2023 is considered the base year of the report. Year 2020 to 2022 are considered as the historic years and 2024 to 2033 are the forecast years. The global endoscopes market is based on revenue (USD Billion). The report incorporates the market study based on revenue. The study covers the market share revenue/market share/volume for each of the segments, regions, and countries catering to the global endoscopes market. The regions analyzed for the market are Europe, Asia Pacific, North America, South America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
  • The report encompasses the relative data & information, which have been validated by the leading industry professionals and experts across the globe. The research report also delivers an outline of the attractiveness of Digital marketing software based on application, product, end-use, and regions which are deduced and formulated based on their growth rate (CAGR), market size, and attractiveness by analyzing the present and prospects to fathom market growth and development in future.
  • The report illustrates the detailed (both quantitative and qualitative) analysis of historical data, revenues, key developments, along with the crucial strategies adopted by key organizations catering to the global endoscopes market. This offers vital and in-depth insights to depict the overall market scenario.
  • The report offers a detailed study for the company profiles of key organizations operating in the global endoscopes market and a comparative assessment based on their product offering, business overviews, geographic presence, business strategies, segment market share, product development & innovations, recent developments, joint venture, partnerships, mergers & acquisitions, strategic alliances, SWOT analysis, and key financial information. This helps in evaluating the overall competition present in the market scenario.
  • The report provides an elaborative assessment of the porter’s five forces analysis coupled with SWOT analysis to provide business-related data and information. Porter’s five forces model is analyzed to understand the overall competitive scenario that is prevailing in the market. Additionally, the SWOT analysis identifies both the positive and negative attributes of the market development which influences the company's growth and development to sustain and survive in the long run.
  • Along with that, the report also focuses on the market-related driving factors, growth limitations (restraints), potential industry opportunities, significant trends, and development which act as a key potential for the investors.
  • Potential growth prospects along with the penetration rate analysis of the product (market-related i.e., global endoscopes market) are covered to comprehend the adoption rate and evaluate the market size.

Frequesntly Asked Questions

As per The Brainy Insights, the size of the endoscopes market was valued at USD 14.78 Billion in 2023 to USD 27.22 Billion by 2033.

The global endoscopes market is growing at a CAGR of 6.30% during the forecast period 2024-2033.

The North American region emerged as the largest market for endoscopes.

Increasing incidences of functional gastrointestinal disorders is driving the growth of the market.

The outbreak of Covid-19 hampered endoscopes market growth.

The boom in the healthcare sector will provide huge opportunities to the market.

Key players are Artherx Inc., Boston Scientific Corporation, Conmed Corporation, Cook Medical, Olympus Corporation, Fujifilm Holding Corporation, Hoya Corporation, Covidien PLC., Johnson & Johnson, and Medtronic PLC.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Product Type
          4.3.2. Market Attractiveness Analysis By Application
          4.3.3. Market Attractiveness Analysis By End-user
          4.3.4. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Increasing incidences of functional gastrointestinal disorders
    5.3. Restraints
          5.3.1. Outbreak of Covid-19
    5.4. Opportunities
          5.4.1. Boom in the healthcare sector
    5.5. Challenges
          5.5.1. Shortage of trained physicians

6. Global Endoscopes Market Analysis and Forecast, By Product Type
    6.1. Segment Overview
    6.2. Disposable
    6.3. Flexible
    6.4. Rigid

7. Global Endoscopes Market Analysis and Forecast, By Application
    7.1. Segment Overview
    7.2. Gastrointestinal (GI) endoscopy
    7.3. Laryngoscopy
    7.4. Obstetrics/gynecology endoscopy
    7.5. Laparoscopy
    7.6. Otoscopy
    7.7. Arthroscopy
    7.8. Bronchoscopy
    7.9. Urology endoscopy (cystoscopy)
    7.10. Mediastinoscopy
    7.11. Other applications

8. Global Endoscopes Market Analysis and Forecast, By End-user
    8.1. Segment Overview
    8.2. Ambulatory Surgical Centers (ASCs)
    8.3. Hospitals
    8.4. Clinics

9. Global Endoscopes Market Analysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
    9.5. South America
          9.5.1. Brazil
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa

10. Global Endoscopes Market-Competitive Landscape
    10.1. Overview
    10.2. Market Share of Key Players in the Endoscopes Market
          10.2.1. Global Company Market Share
          10.2.2. North America Company Market Share
          10.2.3. Europe Company Market Share
          10.2.4. APAC Company Market Share
    10.3. Competitive Situations and Trends
          10.3.1. Product Launches and Developments
          10.3.2. Partnerships, Collaborations, and Agreements
          10.3.3. Mergers & Acquisitions
          10.3.4. Expansions

11. Company Profiles
    11.1. Artherx Inc.
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company Component Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. Boston Scientific Corporation
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company Component Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. Conmed Corporation
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company Component Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. Covidien PLC.
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company Component Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis
    11.5. Cook Medical
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company Component Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis
    11.6. Fujifilm Holding Corporation
          11.6.1. Business Overview
          11.6.2. Company Snapshot
          11.6.3. Company Market Share Analysis
          11.6.4. Company Component Portfolio
          11.6.5. Recent Developments
          11.6.6. SWOT Analysis
    11.7. Hoya Corporation
          11.7.1. Business Overview
          11.7.2. Company Snapshot
          11.7.3. Company Market Share Analysis
          11.7.4. Company Component Portfolio
          11.7.5. Recent Developments
          11.7.6. SWOT Analysis
    11.8. Johnson & Johnson
          11.8.1. Business Overview
          11.8.2. Company Snapshot
          11.8.3. Company Market Share Analysis
          11.8.4. Company Component Portfolio
          11.8.5. Recent Developments
          11.8.6. SWOT Analysis
    11.9. Medtronic PLC.
          11.9.1. Business Overview
          11.9.2. Company Snapshot
          11.9.3. Company Market Share Analysis
          11.9.4. Company Component Portfolio
          11.9.5. Recent Developments
          11.9.6. SWOT Analysis
    11.10. Olympus Corporation
          11.10.1. Business Overview
          11.10.2. Company Snapshot
          11.10.3. Company Market Share Analysis
          11.10.4. Company Component Portfolio
          11.10.5. Recent Developments
          11.10.6. SWOT Analysis

List of Table

1. Global Endoscopes Market, By Product Type, 2020 - 2033 (USD Billion) 

2. Global Disposable Endoscopes Market, By Region, 2020 - 2033 (USD Billion) 

3. Global Flexible Endoscopes Market, By Region, 2020 - 2033 (USD Billion) 

4. Global Rigid Endoscopes Market, By Region, 2020 - 2033 (USD Billion) 

5. Global Endoscopes Market, By Application, 2020 - 2033 (USD Billion) 

6. Global Gastrointestinal (GI) endoscopy Endoscopes Market, By Region, 2020 - 2033 (USD Billion) 

7. Global Laryngoscopy Endoscopes Market, By Region, 2020 - 2033 (USD Billion) 

8. Global Obstetrics/gynecology endoscopy Endoscopes Market, By Region, 2020 - 2033 (USD Billion)

9. Global Laparoscopy endoscopy Endoscopes Market, By Region, 2020 - 2033 (USD Billion)

10. Global Otoscopy endoscopy Endoscopes Market, By Region, 2020 - 2033 (USD Billion)

11. Global Arthroscopy endoscopy Endoscopes Market, By Region, 2020 - 2033 (USD Billion)

12. Global Bronchoscopy endoscopy Endoscopes Market, By Region, 2020 - 2033 (USD Billion) 

13. Global Urology endoscopy (cystoscopy) endoscopy Endoscopes Market, By Region, 2020 - 2033 (USD Billion)

14. Global Mediastinoscopy endoscopy Endoscopes Market, By Region, 2020 - 2033 (USD Billion)

15. Global other applications endoscopy Endoscopes Market, By Region, 2020 - 2033 (USD Billion)  

16. Global Endoscopes Market, By End-User, 2020 - 2033 (USD Billion) 

17. Global Ambulatory Surgical Centers (ASCs) Endoscopes Market, By Region, 2020 - 2033 (USD Billion) 

18. Global Hospitals Endoscopes Market, By Region, 2020 - 2033 (USD Billion) 

19. Global Clinics Endoscopes Market, By Region, 2020 - 2033 (USD Billion) 

20. Global Endoscopes Market, By Region, 2020 - 2033 (USD Billion) 

21. North America Endoscopes Market, By Product Type, 2020 - 2033 (USD Billion) 

22. North America Endoscopes Market, By Application, 2020 - 2033 (USD Billion)

23. North America Endoscopes Market, By End-User, 2020 - 2033 (USD Billion)  

24. U.S. Endoscopes Market, By Product Type, 2020 - 2033 (USD Billion) 

25. U.S. Endoscopes Market, By Application, 2020 - 2033 (USD Billion) 

26. U.S. Endoscopes Market, By End-User, 2020 - 2033 (USD Billion) 

27. Canada Endoscopes Market, By Product Type, 2020 - 2033 (USD Billion) 

28. Canada Endoscopes Market, By Application, 2020 - 2033 (USD Billion) 

29. Canada Endoscopes Market, By End-User, 2020 - 2033 (USD Billion) 

30. Mexico Endoscopes Market, By Product Type, 2020 - 2033 (USD Billion) 

31. Mexico Endoscopes Market, By Application, 2020 - 2033 (USD Billion) 

32. Mexico Endoscopes Market, By End-User, 2020 - 2033 (USD Billion) 

33. Europe Endoscopes Market, By Product Type, 2020 - 2033 (USD Billion) 

34. Europe Endoscopes Market, By Application, 2020 - 2033 (USD Billion) 

35. Europe Endoscopes Market, By End-User, 2020 - 2033 (USD Billion) 

36. Germany Endoscopes Market, By Product Type, 2020 - 2033 (USD Billion) 

37. Germany Endoscopes Market, By Application, 2020 - 2033 (USD Billion) 

38. Germany Endoscopes Market, By End-User, 2020 - 2033 (USD Billion) 

39. France Endoscopes Market, By Product Type, 2020 - 2033 (USD Billion) 

40. France Endoscopes Market, By Application, 2020 - 2033 (USD Billion) 

41. France Endoscopes Market, By End-User, 2020 - 2033 (USD Billion) 

42. U.K. Endoscopes Market, By Product Type, 2020 - 2033 (USD Billion) 

43. U.K. Endoscopes Market, By Application, 2020 - 2033 (USD Billion) 

44. U.K. Endoscopes Market, By End-User, 2020 - 2033 (USD Billion) 

45. Italy Endoscopes Market, By Product Type, 2020 - 2033 (USD Billion) 

46. Italy Endoscopes Market, By Application, 2020 - 2033 (USD Billion)

47. Italy Endoscopes Market, By End-User, 2020 - 2033 (USD Billion) 

48. Spain Endoscopes Market, By Product Type, 2020 - 2033 (USD Billion) 

49. Spain Endoscopes Market, By Application, 2020 - 2033 (USD Billion) 

50. Spain Endoscopes Market, By End-User, 2020 - 2033 (USD Billion) 

51. Asia Pacific Endoscopes Market, By Product Type, 2020 - 2033 (USD Billion) 

52. Asia Pacific Endoscopes Market, By Application, 2020 - 2033 (USD Billion)

53. Asia Pacific Endoscopes Market, By End-User, 2020 - 2033 (USD Billion)  

54. Japan Endoscopes Market, By Product Type, 2020 - 2033 (USD Billion) 

55. Japan Endoscopes Market, By Application, 2020 - 2033 (USD Billion) 

56. Japan Endoscopes Market, By End-User, 2020 - 2033 (USD Billion)

57. China Endoscopes Market, By Product Type, 2020 - 2033 (USD Billion) 

58. China Endoscopes Market, By Application, 2020 - 2033 (USD Billion) 

59. China Endoscopes Market, By End-User, 2020 - 2033 (USD Billion) 

60. India Endoscopes Market, By Product Type, 2020 - 2033 (USD Billion) 

61. India Endoscopes Market, By Application, 2020 - 2033 (USD Billion) 

62. India Endoscopes Market, By End-User, 2020 - 2033 (USD Billion) 

63. South America Endoscopes Market, By Product Type, 2020 - 2033 (USD Billion) 

64. South America Endoscopes Market, By Application, 2020 - 2033 (USD Billion) 

65. South America Endoscopes Market, By End-User, 2020 - 2033 (USD Billion) 

66. Brazil Endoscopes Market, By Product Type, 2020 - 2033 (USD Billion) 

67. Brazil Endoscopes Market, By Application, 2020 - 2033 (USD Billion) 

68. Brazil Endoscopes Market, By End-User, 2020 - 2033 (USD Billion)

69. Middle East and Africa Endoscopes Market, By Product Type, 2020 - 2033 (USD Billion) 

70. Middle East and Africa Endoscopes Market, By Application, 2020 - 2033 (USD Billion)

71. Middle East and Africa Endoscopes Market, By End-User, 2020 - 2033 (USD Billion)  

72. UAE Endoscopes Market, By Product Type, 2020 - 2033 (USD Billion) 

73. UAE Endoscopes Market, By Application, 2020 - 2033 (USD Billion) 

74. UAE Endoscopes Market, By End-User, 2020 - 2033 (USD Billion)

75. South Africa Endoscopes Market, By Product Type, 2020 - 2033 (USD Billion) 

76. South Africa Endoscopes Market, By Application, 2020 - 2033 (USD Billion) 

77. South Africa Endoscopes Market, By End-User, 2020 - 2033 (USD Billion) 

List of Figures 

1. Global Endoscopes Market Segmentation

2. Endoscopes Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Endoscopes Market Attractiveness Analysis By Product Type

9. Global Endoscopes Market Attractiveness Analysis By Application

10. Global Endoscopes Market Attractiveness Analysis By End-User

11. Global Endoscopes Market Attractiveness Analysis By Region

12. Global Endoscopes Market: Dynamics

13. Global Endoscopes Market Share by Product Type (2023 & 2033)

14. Global Endoscopes Market Share by Application (2023 & 2033)

15. Global Endoscopes Market Share by End-User (2023 & 2033)

16. Global Endoscopes Market Share by Regions (2023 & 2033)

17. Global Endoscopes Market Share by Company (2023)

This study forecasts revenue at global, regional, and country levels from 2020 to 2033. The Brainy Insights has segmented the global endoscopes market based on the below-mentioned segments:

Global Endoscopes Market by Product Type:

  • Disposable
  • Flexible
  • Rigid

Global Endoscopes Market by Application:

  • Gastrointestinal (GI) endoscopy
  • Laryngoscopy
  • Obstetrics/gynecology endoscopy
  • Laparoscopy
  • Otoscopy
  • Arthroscopy
  • Bronchoscopy
  • Urology endoscopy (cystoscopy)
  • Mediastinoscopy
  • other applications

Global Endoscopes Market by End-user:

  • Ambulatory Surgical Centers (ASCs)
  • Hospitals
  • Clinics

Global Endoscopes Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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