Electronic Stethoscope Market

Electronic Stethoscope Market Size by Product Type (Amplifying Stethoscopes and Digitizing Stethoscopes), Technology (Integrated Chest-Piece Systems, Integrated Receiver Head-Piece Systems, Wireless Transmission Systems (Bluetooth) and Others), End User, Global Industry Analysis, Share, Growth, Trends, and Forecast 2023 to 2032

Base Year: 2022 Historical Data: 2019-21
  • Report ID: TBI-13369
  • Published Date: Mar, 2023
  • Pages: 237
  • Category: Healthcare
  • Format: PDF
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The global electronic stethoscope market is expected to grow from USD 200 million in 2022 to USD 393.43 million by 2032, at a CAGR of 7% from 2023-2030. The increasing incidence of cardiovascular and pulmonary diseases will augment the growth of the global electronic stethoscope market.

Market Introduction:

Healthy organs and optimal life processes and functions define a healthy body. The disruption in life processes' daily activities can occur due to organ damage, lack of nutrition or other environmental factors. The diagnosis or identification of any shift from healthy body functioning is tested by monitoring the functions of organs. Different methods, systems and procedures are used to establish the health of an organ. For instance, a stethoscope monitors or analyses the heart and lungs by listening to amplified heartbeats and diffusion in the lungs. A normal heartbeat or lung sounds to ensure the optimality of these organs and offer useful insights if there are variations to the rhythms. A French physician R.T.H. Laënnec is credited with creating the first stethoscope. There are different types of stethoscopes, namely infant, paediatric, electronic etc. with the advent of technology and further advancements in the medical field; electronic stethoscopes were developed for better efficiency and results. An electronic stethoscope elevates or amplifies the sounds better than a regular stethoscope. It can convert these acoustics into digital signals and present them on a digital monitor. They are attached to systems that record and save the data for future reference. The chest piece captures acoustic sound waves, which are then transformed into electrical signals by electronic stethoscopes to improve or amplify those sounds by reducing background noise. It is used to hear heart and chest sounds, as well as bowel sounds and noises made by the blood flowing through arteries and veins.

Electronic Stethoscope Market

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Recent Development

March 2023 – Early identification and treatments are crucial to controlling severe carotid stenosis (SCS). An innovative, specially-made carotid stethoscope and smartphone app have been demonstrated to provide accurate carotid stenosis screening. Researchers used the Aria carotid stethoscope and a smartphone app created by Bongiovi Acoustic Labs in a ground-breaking study by Bongiovi Medical & Health Technologies to quickly record the right and left sides of the patients. The recordings were digitally processed, and spectrographically examined using Bongiovi's FDA-approved MDPS software. The study produced outstanding results and is 99% reliable in ruling out the presence of SCS.

Market Dynamics:

Drivers

The growing incidence and prevalence of cardiovascular diseases The changing lifestyles associated with the increased consumption of processed food, sedentary lifestyle and no physical exercise have led to the increasing prevalence of cardiovascular diseases. Increasing cigarette, alcohol and tobacco consumption also contribute to the rising incidence of heart diseases. The increasing stress levels in the population increase the risk of cardiovascular diseases like cardiac arrests, heart strokes and attacks. Heart conditions contribute significantly to the global disease burden and are the leading cause of death worldwide. These are preventable deaths with the contemporary technological advancements in medicine. However, the lack of awareness, accessibility, affordability and ignorance cause irreparable damage. The government aims to reduce the burden of the disease by increasing awareness and offering accessible and affordable healthcare through universal health coverage initiatives. The increasing healthcare expenditure by the government and significant private investment in the medical sector will drive the market for electronic stethoscopes. The increasing awareness about these diseases and disorders amongst the population combined with a robust diagnostic network leading to early detection of diseases will also positively impact the overall healthcare industry and the electronic stethoscope market. The electronic stethoscope will be adopted for diagnosis and monitoring given its superior features and better results compared to regular stethoscopes. Therefore, cardiovascular disease's increasing prevalence and incidence will drive the global electronic stethoscope market's growth.

Restraints:

The high cost of electronic stethoscopes – A electronic stethoscope offers many advantages over a regular stethoscope for diagnosis and monitoring purposes. They are high-end medical devices that can convert acoustic sounds to digital parameters to better read heart health. The device can amplify sounds and provides better input values for correct diagnosis and monitoring. However, the high-end technology used is expensive. The different systems, components and production costs make electronic stethoscopes costlier than regular stethoscopes. The majority of the low-and-middle world relies on the public healthcare system, which is extremely underfunded, making electronic stethoscopes a luxury for these institutions. A significant portion of the potential market is lost due to the expensive nature of electronic stethoscopes, which will limit the market's growth.

Opportunities:

Technological advancements and product innovations The automation and digitization of the world are driving global economic success. Every economic sector is automating and digitizing its operations, business and services to improve efficiency, downtime, delivery time and productivity. The medical, healthcare and pharmaceutical sector is also shifting towards digitizing and automating their services. The growing presence of private market players drives product innovation in the sector. The increasing government healthcare expenditure contributes to the rising research and development to create better medical devices to improve healthcare services. The stethoscopes are also being digitized and automated to improve their efficiency. They are being refitted with better acoustics technology to offer improved sound quality. Therefore, the technological advancements and product innovations driven by the public and private players in the healthcare sector will offer lucrative opportunities for the global electronic stethoscope market in the forecast period.

Challenges:

The repair costs are highThe various components of an electronic stethoscope are fragile, sensitive and less durable than the regular stethoscope. Given its repeated use and movement, these factors increase the risks of damaging the electronic stethoscope. Furthermore, some models of electronic stethoscopes have restricted movement, discouraging hospitals from completely replacing regular stethoscopes with electronic ones. The damage to the electronic stethoscope can be repaired in isolation, and the component needs to be changed, adding to the maintenance costs of the users. The damaged components are sophisticated piece of machinery which is intricately built and cannot withstand high stress. The restricted mobility, increased risks of damage given its nature and high repair costs will challenge the market's growth.

Regional segmentation analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. North America emerged as the largest global electronic stethoscope market, with a 43% market revenue share in 2022. The North American market has a well-established healthcare and pharmaceutical sector with access to the latest technologies. The healthcare industry stakeholders of the region are concentrating on adopting advanced automated and digitized medical devices, equipment and services. The increasing incidence of cardiovascular and pulmonary diseases, given the lifestyle changes and growing geriatric population, will drive the market for the electronic stethoscope. The market's key players are based in the North American region, and they drive innovation in the field of medicine, ensuring a seamless supply of medical devices for the market's growing demands. The increased government expenditure to reduce the disease burden aims at improving diagnostic infrastructure, accessibility and affordability of medical services for early detection and treatment.

North America region Electronic Stethoscope Market Share in 2022 - 43%

 

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Product type segment analysis

The product type segment is divided into amplifying stethoscopes and digitizing stethoscopes. The amplifying stethoscopes segment dominated the market with a market share of around 67% in 2022. The amplifying stethoscope is close to the regular stethoscope with the added feature of having an internal amplifying system and a hearing aid which transmits the amplified acoustics directly to the user. The digitizing stethoscope has a digital display system which converts the acoustics into digital signals and presents the readings on a monitor. The amplifying stethoscopes have a higher adoption rate. They are more popular in the healthcare sector given their similarity and familiar nature with the regular stethoscope, which makes them easy to use. They improve the diagnosis process and are affordable compared to digital stethoscopes. They have a low maintenance cost, contributing to their rising market dominance. It has multiple applications in analyzing heart and pulmonary health. It is used by doctors, nurses, EMT specialities and paramedics. The amplified stethoscope is far more effective than conventional types since it is made to pick up sound and boost the level in the desired frequency range. These instruments can be up to 100 times louder than standard stethoscopes explaining their dominance in the market.

Technology segment analysis

The technology is divided into integrated chest-piece systems, integrated receiver head-piece systems, wireless transmission systems (Bluetooth) and others. The wireless transmission systems (Bluetooth) segment dominated the market with a market share of around 40% in 2022. Bluetooth or wireless transmission systems for the majority of electronic stethoscopes, given the rising automation and digitization in the medical sector. These systems have a technology which converts analogue acoustics to digital signals and transmits them through wireless technology to the speaker or digital monitor. The wireless technology enables remote monitoring, reducing the risk of exposure of patients to hospital environments. These systems can record and save data for repeated viewing, ensuring no misdiagnosis occurs. The technological advancements have led to mobile app developments that can be integrated into these systems and offer results to patients on their smartphones. The growing telemedicine initiatives will bode well for the segment's growth.

End-user segment analysis

The end user is divided into hospitals, clinics, home care settings, catheterization laboratories, medical institutions, medical camps, ambulatory surgical centres and others. The hospital segment dominated the market with a market share of around 36% in 2022. Public-run hospitals predominantly serve the global healthcare sector. The share of private healthcare hospitals is also significant. Hospitals are primary healthcare providers. They are consumers' first choice globally, given the presence of medical infrastructure, qualified personnel, and necessary medications and services. The government-funded institutions offer free or subsidized healthcare services, increasing their market demand. Given the rising federal expenditure and private funding, these institutions are equipped to adopt advanced healthcare services. Therefore, the hospital will dominate the global electronic stethoscope market as they have the largest market share in the healthcare sector.

Some of the Key Market Players:
  • 3M
  • AD Instruments
  • American Diagnostic Corporation
  • Cardionics Inc.
  • Contec Medical Systems Co. Ltd.
  • Eko Devices
  • Global Media Group LLC
  • HD Medical Inc.
  • Meditech Equipment Co. Ltd.
  • Rudolf Riester GmbH

Report Description: 

Attribute Description
Market Size Revenue (USD Million)
Market size value in 2022 USD 200 Million
Market size value in 2032 USD 393.43 Million
CAGR (2023 to 2032) 7%
Historical data 2019-2021
Base Year 2022
Forecast 2023-2032
Regional Segments The regions examined for the market are Europe, Asia Pacific, North America, South America, and Middle East & Africa.
Segments The research segment is based on product type, technology and end user.

Frequesntly Asked Questions

As per The Brainy Insights, the size of the global electronic stethoscope market was valued at USD 200 million in 2022 to USD 393.43 million by 2032.

Global electronic stethoscope market is growing at a CAGR of 7% during the forecast period 2023-2032.

The market's growth will be influenced by the growing incidence and prevalence of cardiovascular diseases.

The high cost of electronic stethoscope could hamper the market growth.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis by Product Type
          4.3.2. Market Attractiveness Analysis by Technology
          4.3.3. Market Attractiveness Analysis by End User
          4.3.4. Market Attractiveness Analysis by Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. The growing incidence and prevalence of cardiovascular diseases
    5.3. Restraints
          5.3.1. The high cost of electronic stethoscope
    5.4. Opportunities
          5.4.1. Technological advancements and product innovations
    5.5. Challenges
          5.5.1. The repair costs are high

6. Global Electronic Stethoscope Market Analysis and Forecast, By Product Type
    6.1. Segment Overview
    6.2. Amplifying Stethoscopes
    6.3. Digitizing Stethoscopes

7. Global Electronic Stethoscope Market Analysis and Forecast, By Technology
    7.1. Segment Overview
    7.2. Integrated Chest-Piece Systems
    7.3. Integrated Receiver Head-Piece Systems
    7.4. Wireless Transmission Systems (Bluetooth)

8. Global Electronic Stethoscope Market Analysis and Forecast, By End User
    8.1. Segment Overview
    8.2. Hospitals
    8.3. Clinics
    8.4. Home care Settings
    8.5. Catheterization Laboratories
    8.6. Medical Institutions
    8.7. Medical Camps
    8.8. Ambulatory Surgical Centres
    8.9. Others

9. Global Electronic Stethoscope Market Analysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
    9.5. South America
          9.5.1. Brazil
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa

10. Global Electronic Stethoscope Market-Competitive Landscape
    10.1. Overview
    10.2. Market Share of Key Players in the Electronic Stethoscope Market
          10.2.1. Global Company Market Share
          10.2.2. North America Company Market Share
          10.2.3. Europe Company Market Share
          10.2.4. APAC Company Market Share
    10.3. Competitive Situations and Trends
          10.3.1. Product Launches and Developments
          10.3.2. Partnerships, Collaborations, and Agreements
          10.3.3. Mergers & Acquisitions
          10.3.4. Expansions

11. Company Profiles
    11.1. 3M
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company Product Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. AD Instruments
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company Product Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. American Diagnostic Corporation
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company Product Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. Cardionics Inc.
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company Product Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis
    11.5. Contec Medical Systems Co. Ltd.
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company Product Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis
    11.6. Eko Devices
          11.6.1. Business Overview
          11.6.2. Company Snapshot
          11.6.3. Company Market Share Analysis
          11.6.4. Company Product Portfolio
          11.6.5. Recent Developments
          11.6.6. SWOT Analysis
    11.7. Global Media Group LLC
          11.7.1. Business Overview
          11.7.2. Company Snapshot
          11.7.3. Company Market Share Analysis
          11.7.4. Company Product Portfolio
          11.7.5. Recent Developments
          11.7.6. SWOT Analysis
    11.8. HD Medical Inc.
          11.8.1. Business Overview
          11.8.2. Company Snapshot
          11.8.3. Company Market Share Analysis
          11.8.4. Company Product Portfolio
          11.8.5. Recent Developments
          11.8.6. SWOT Analysis
    11.9. Meditech Equipment Co. Ltd.
          11.9.1. Business Overview
          11.9.2. Company Snapshot
          11.9.3. Company Market Share Analysis
          11.9.4. Company Product Portfolio
          11.9.5. Recent Developments
          11.9.6. SWOT Analysis
    11.10. Rudolf Riester GmbH
          11.10.1. Business Overview
          11.10.2. Company Snapshot
          11.10.3. Company Market Share Analysis
          11.10.4. Company Product Portfolio
          11.10.5. Recent Developments
          11.10.6. SWOT Analysis

List of Table

1. Global Electronic Stethoscope Market, By Product Type, 2019-2032 (USD Million) 

2. Global Amplifying Stethoscopes Electronic Stethoscope Market, By Region, 2019-2032 (USD Million) 

3. Global Digitizing Stethoscopes Electronic Stethoscope Market, By Region, 2019-2032 (USD Million) 

4. Global Electronic Stethoscope Market, By Technology, 2019-2032 (USD Million) 

5. Global Integrated Chest-Piece Systems Electronic Stethoscope Market, By Region, 2019-2032 (USD Million) 

6. Global Integrated Receiver Head-Piece Systems Electronic Stethoscope Market, By Region, 2019-2032 (USD Million) 

7. Global Wireless Transmission Systems (Bluetooth) Electronic Stethoscope Market, By Region, 2019-2032 (USD Million) 

8. Global Electronic Stethoscope Market, By End User, 2019-2032 (USD Million) 

9. Global Hospitals Electronic Stethoscope Market, By Region, 2019-2032 (USD Million) 

10. Global Clinics Electronic Stethoscope Market, By Region, 2019-2032 (USD Million) 

11. Global Home care Settings Electronic Stethoscope Market, By Region, 2019-2032 (USD Million) 

12. Global Catheterization Laboratories Electronic Stethoscope Market, By Region, 2019-2032 (USD Million) 

13. Global Medical Institutions Electronic Stethoscope Market, By Region, 2019-2032 (USD Million) 

14. Global Medical Camps Electronic Stethoscope Market, By Region, 2019-2032 (USD Million) 

15. Global Ambulatory Surgical Centres Electronic Stethoscope Market, By Region, 2019-2032 (USD Million) 

16. Global Others Electronic Stethoscope Market, By Region, 2019-2032 (USD Million) 

17. Global Electronic Stethoscope Market, By Region, 2019-2032 (USD Million) 

18. North America Electronic Stethoscope Market, By Product Type, 2019-2032 (USD Million) 

19. North America Electronic Stethoscope Market, By Technology, 2019-2032 (USD Million) 

20. North America Electronic Stethoscope Market, By End User, 2019-2032 (USD Million) 

21. U.S. Electronic Stethoscope Market, By Product Type, 2019-2032 (USD Million) 

22. U.S. Electronic Stethoscope Market, By Technology, 2019-2032 (USD Million) 

23. U.S. Electronic Stethoscope Market, By End User, 2019-2032 (USD Million) 

24. Canada Electronic Stethoscope Market, By Product Type, 2019-2032 (USD Million) 

25. Canada Electronic Stethoscope Market, By Technology, 2019-2032 (USD Million) 

26. Canada Electronic Stethoscope Market, By End User, 2019-2032 (USD Million) 

27. Mexico Electronic Stethoscope Market, By Product Type, 2019-2032 (USD Million) 

28. Mexico Electronic Stethoscope Market, By Technology, 2019-2032 (USD Million) 

29. Mexico Electronic Stethoscope Market, By End User, 2019-2032 (USD Million) 

30. Europe Electronic Stethoscope Market, By Product Type, 2019-2032 (USD Million) 

31. Europe Electronic Stethoscope Market, By Technology, 2019-2032 (USD Million) 

32. Europe Electronic Stethoscope Market, By End User, 2019-2032 (USD Million) 

33. Germany Electronic Stethoscope Market, By Product Type, 2019-2032 (USD Million) 

34. Germany Electronic Stethoscope Market, By Technology, 2019-2032 (USD Million) 

35. Germany Electronic Stethoscope Market, By End User, 2019-2032 (USD Million) 

36. France Electronic Stethoscope Market, By Product Type, 2019-2032 (USD Million) 

37. France Electronic Stethoscope Market, By Technology, 2019-2032 (USD Million) 

38. France Electronic Stethoscope Market, By End User, 2019-2032 (USD Million) 

39. U.K. Electronic Stethoscope Market, By Product Type, 2019-2032 (USD Million) 

40. U.K. Electronic Stethoscope Market, By Technology, 2019-2032 (USD Million) 

41. U.K. Electronic Stethoscope Market, By End User, 2019-2032 (USD Million) 

42. Italy Electronic Stethoscope Market, By Product Type, 2019-2032 (USD Million) 

43. Italy Electronic Stethoscope Market, By Technology, 2019-2032 (USD Million) 

44. Italy Electronic Stethoscope Market, By End User, 2019-2032 (USD Million) 

45. Spain Electronic Stethoscope Market, By Product Type, 2019-2032 (USD Million) 

46. Spain Electronic Stethoscope Market, By Technology, 2019-2032 (USD Million) 

47. Spain Electronic Stethoscope Market, By End User, 2019-2032 (USD Million) 

48. Asia Pacific Electronic Stethoscope Market, By Product Type, 2019-2032 (USD Million) 

49. Asia Pacific Electronic Stethoscope Market, By Technology, 2019-2032 (USD Million) 

50. Asia Pacific Electronic Stethoscope Market, By End User, 2019-2032 (USD Million) 

51. Japan Electronic Stethoscope Market, By Product Type, 2019-2032 (USD Million) 

52. Japan Electronic Stethoscope Market, By Technology, 2019-2032 (USD Million) 

53. Japan Electronic Stethoscope Market, By End User, 2019-2032 (USD Million) 

54. China Electronic Stethoscope Market, By Product Type, 2019-2032 (USD Million) 

55. China Electronic Stethoscope Market, By Technology, 2019-2032 (USD Million) 

56. China Electronic Stethoscope Market, By End User, 2019-2032 (USD Million) 

57. India Electronic Stethoscope Market, By Product Type, 2019-2032 (USD Million) 

58. India Electronic Stethoscope Market, By Technology, 2019-2032 (USD Million) 

59. India Electronic Stethoscope Market, By End User, 2019-2032 (USD Million) 

60. South America Electronic Stethoscope Market, By Product Type, 2019-2032 (USD Million) 

61. South America Electronic Stethoscope Market, By Technology, 2019-2032 (USD Million)

62. South America Electronic Stethoscope Market, By End User, 2019-2032 (USD Million)

63. Brazil Electronic Stethoscope Market, By Product Type, 2019-2032 (USD Million) 

64. Brazil Electronic Stethoscope Market, By Technology, 2019-2032 (USD Million) 

65. Brazil Electronic Stethoscope Market, By End User, 2019-2032 (USD Million)

66. Middle East and Africa Electronic Stethoscope Market, By Product Type, 2019-2032 (USD Million) 

67. Middle East and Africa Electronic Stethoscope Market, By Technology, 2019-2032 (USD Million) 

68. Middle East and Africa Electronic Stethoscope Market, By End User, 2019-2032 (USD Million)

69. UAE Electronic Stethoscope Market, By Product Type, 2019-2032 (USD Million) 

70. UAE Electronic Stethoscope Market, By Technology, 2019-2032 (USD Million) 

71. UAE Electronic Stethoscope Market, By End User, 2019-2032 (USD Million)

72. South Africa Electronic Stethoscope Market, By Product Type, 2019-2032 (USD Million) 

73. South Africa Electronic Stethoscope Market, By Technology, 2019-2032 (USD Million) 

74. South Africa Electronic Stethoscope Market, By End User, 2019-2032 (USD Million) 

List of Figures 

1. Global Electronic Stethoscope Market Segmentation

2. Electronic Stethoscope Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Electronic Stethoscope Market Attractiveness Analysis by Product Type

9. Global Electronic Stethoscope Market Attractiveness Analysis by Technology

10. Global Electronic Stethoscope Market Attractiveness Analysis by End User

11. Global Electronic Stethoscope Market Attractiveness Analysis by Region

12. Global Electronic Stethoscope Market: Dynamics

13. Global Electronic Stethoscope Market Share by Product Type (2022 & 2032)

14. Global Electronic Stethoscope Market Share by Technology (2022 & 2032)

15. Global Electronic Stethoscope Market Share by End User (2022 & 2032)

16. Global Electronic Stethoscope Market Share by Regions (2022 & 2032)

17. Global Electronic Stethoscope Market Share by Company (2022)

This study forecasts revenue at global, regional, and country levels from 2019 to 2032. The Brainy Insights has segmented the global electronic stethoscope market based on below mentioned segments:

Global Electronic Stethoscope Market by Product Type:

  • Amplifying Stethoscopes
  • Digitizing Stethoscopes

Global Electronic Stethoscope Market by Technology:

  • Integrated Chest-Piece Systems
  • Integrated Receiver Head-Piece Systems
  • Wireless Transmission Systems (Bluetooth)

Global Electronic Stethoscope Market by End User:

  • Hospitals
  • Clinics
  • Home care Settings
  • Catheterization Laboratories
  • Medical Institutions
  • Medical Camps
  • Ambulatory Surgical Centres
  • Others

Global Electronic Stethoscope Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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