eHealth Market

eHealth Market Size by Product Type (Services and Solutions), Deployment Type (Cloud and On-Premises), End User (Healthcare Providers, Patients, Health Insurance Providers, Pharmaceuticals Companies, App Companies and Others), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2024 to 2033

Base Year: 2023 Historical Data: 2020-22
  • Report ID: TBI-13535
  • Published Date: Sep, 2024
  • Pages: 236
  • Category: Healthcare
  • Format: PDF
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The global eHealth market was valued at USD 147.7 billion in 2023 and grew at a CAGR of 8.48% from 2024 to 2033. The market is expected to reach USD 333.33 billion by 2033. The increasing demand for digital healthcare management systems will drive the growth of the global eHealth market. The increasing use of patient-focused, digital care technologies is a major force behind expanding the global eHealth market. This growth is fuelled primarily by hospitals and patients' growing interest in digitally-based healthcare products and services digitally based. E-health platforms have rapidly drawn widespread attention worldwide due to their ease of accessibility for health professionals around-the-clock, driving demand for services like consultation and education. Additionally, the rising adoption of smart devices and the increased number of smartphone users have fostered growth within this sector globally.

Market Introduction:

According to the WHO, the cost-effective and secure application of information and communication technology in support of health and health-related sectors is known as eHealth. eHealth integrates IT with health care services, surveillance, education, knowledge, and research. With simple, quick, and easy access to patient information, eHealth is a great tool for storing patient data and assisting doctors in making better decisions. The capacity to manage personal data gives patients security and gives them control over its transfer and shareability. Users of eHealth can also communicate with other people or their doctors using text, voice, video, and other sorts of data. It can create reminders for taking medications and tests and plan remote monitoring appointments and routine exams. Time is saved, and efficiency is increased with eHealth. Additionally, it raises health consciousness, which over time lessens the burden of disease. Administrative load is lessened via eHealth. It can halt unnecessary interventions or diagnoses by improving communication among healthcare organisations. E-health can potentially reduce costs for regulatory agencies, patients, and healthcare providers.

eHealth Market Size

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Recent Development
  • June 2023 - To construct healthcare enterprises from the ground up and increase the affordability and accessibility of high-quality healthcare in India, 2070 Health, India's first healthcare venture studio, secured $30M from W Health Ventures. A pioneering platform for venture creation is being developed by 2070 Health by a team of seasoned cross-functional experts, experienced and mission-driven founders, and deeply validated and de-risked venture ideas. The platform gives founders a better chance of success than if they tried to accomplish this by enabling them to test, launch, and iterate on their ideas quickly. Numerous businesses have successfully digitalized traditional healthcare workflows in recent years, creating platforms that make it easier to plan appointments with doctors, conduct tele-visits, use e-pharmacies and diagnoses, and navigate surgeries.
  • January 2023 - In preparation for its upcoming role as a Qualified Health Information Network, eHealth Exchange announced that it will collaborate with the Consortium for State and Regional Interoperability, which includes the biggest nonprofit health data networks in the U.S. eHealth Exchange, one of the largest and oldest health information networks in the country, adds 13 years of expertise to its intended QHIN status under the Trusted Exchange Framework and Common Agreement, or TEFCA, of the Office of the National Coordinator for Health IT. A QHIN with a significant national footprint will be made possible by cooperating with TEFCA.

Market Dynamics:

Drivers

The increasing demand for digital healthcare management systemsthe covid-19 pandemic highlighted the inadequacies in the national healthcare systems of even the most developed countries. The lack of hospital beds, medicines, vaccines etc., led to millions of preventable deaths. The failure of healthcare systems prompted the fiscal authorities and other stakeholders to facilitate reforms to improve the healthcare infrastructure and the overall ecosystem to meet the rising healthcare demands. Automation and digitization are revolutionizing healthcare to improve efficiency and patient outcomes and meet the goal of timely and universal healthcare for all. Digital healthcare systems are being deployed to consolidate, streamline and standardise the healthcare system. For instance, Digital tools give professionals a more comprehensive view of patient health and give individuals greater control over their health. Digital healthcare management systems have helped Healthcare organisations improve worker satisfaction and patient care and enable better and quicker diagnostics by implementing cutting-edge tech solutions. It also enables expanding healthcare solutions to reach the last mile. It reduces costs for patients and providers. Therefore, the increasing demand and adoption of digital healthcare management systems will bode well for the market's growth.  

Restraints:

The lack of infrastructure underdeveloped and developing nations lack the IT infrastructure to expand the eHealth market. The low internet penetration or poor-quality data connectivity has stalled eHealth adoption. The lack of data literacy in these nations also contributes to the market's limited growth. Additionally, the structural complications with the dearth of qualified professionals to operate the eHealth components are hampering the market's growth.

Opportunities:

The introduction of AI, IoT and 5G technologies the industry 4.0 decade is associated with using technology to automate and digitize the economy. The same is being witnessed in the healthcare industry. The healthcare industry has an unexploited potential that has encouraged market players to invest money in technological advancements and product innovations that can be employed against lucrative prospects. Concepts like data analytics, cloud computing, the Internet of Things, and artificial intelligence are becoming increasingly common as technology develops quickly. It is possible that the adoption of these cutting-edge technologies in the healthcare sector would revolutionise the field and increase productivity, efficiency, and patient outcomes. It will lower costs and meet the expanding demand for healthcare. AI technologies may assist healthcare organisations in making the most of their data, resources, and assets by analysing data patterns, which increases efficiency and enhances the performance of clinical and operational workflows, processes, and financial operations. Therefore, during the forecast period, the technical developments in AI, AR, big data, IoT, and cyber-security will all impact the market's growth and development.

Regional segmentation analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. North America emerged as the largest global eHealth market, with a 43.2% market revenue share in 2023.

The well-established and mature IT industry with the necessary infrastructure offering high-speed internet to the users in the region is driving the market's growth. The increasing awareness about eHealth and the promotion of the same by the significant number of market players present in the region will bode well for the market. Several surveys have concluded the adoption of eHealth applications by residents of the US and Canada, given the convenience and ease it offers.

North America Region eHealth Market Share in 2023 – 43.2%

 

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  • December 2022 - The eHealth Exchange Hub platform just started handling 1.35 billion inbound information requests each month, making it one of the largest health information networks in the country that connects government organisations and healthcare providers. The largest public healthcare programmes in the country are part of the countrywide eHealth Exchange network, which is connected to 61 regional or state health information exchanges (HIEs) and runs in 75% of all U.S. hospitals. As a result, based on longitudinal data, the eHealth Exchange is assisting healthcare providers nationwide to create a more complete picture of patient health.
Product type Segment Analysis

The product type segment is divided into services and solutions. The solutions segment dominated the market, with a market share of 63.1% in 2023. The eHealth solutions contain a variety of options, each defined for a particular object. It includes Electronic Health Records, which acquire patient data, store and transfer it with patient consent whenever required and streamline diagnosis and treatment. Radiology information systems, Vendor Neutral Archive (VNA) picture archiving and & Communications Systems(PACS), and Laboratory Information Systems (LIS) help consolidate findings in the diagnosis stage, thereby improving patient outcomes. Pharmacy information systems improve ease, convenience and access to medicine for users. Medical Apps facilitate virtual consultation and reduce hospitalization rates with timely interventions. eHealth solutions save time and money, improve efficiency and patient outcomes, reduce administrative burden and facilitate innovation. It improves health awareness and improves the overall community health. The presence of significant market players offering these solutions as third-party service providers, along with their expertise and round-the-clock maintenance, has driven the segment's growth.

  • June 2023 - EpiCapture and MedWrite have been selected as the winners of Dundalk Institute of Technology's second eHealth Embark programme to boost digital health. Both start-ups were praised for their exceptional potential to advance digital health innovation and offer distinctive solutions for healthcare issues across international markets. Up to USD 70,000 in Amazon Web Services (AWS) credits will be given to EpiCapture, which creates liquid diagnostics for precise, non-invasive cancer detection and surveillance.
Deployment type Segment Analysis

The deployment type segment is divided into cloud and on-premises. The cloud segment dominated the market, with a market share of 68.2% in 2023. The cloud is accessible over the Internet. It can be remotely accessed and offers access control with the highest safety and security technologies deployed within the system. The network is a distributed group of servers. Cloud is scalable, flexible and reliable. It is cost-effective, which is the primary reason driving its dominance in the market. The system cannot be physically damaged and can be accessed and operated even during emergencies restricting physical access to healthcare spaces. Cloud optimizes space. Data backup and customizable features can improve resource allocation.

End-user Segment Analysis

The end-user segment is divided into healthcare providers, patients, health insurance providers, pharmaceutical companies, app companies and others. The healthcare providers segment dominated the market, with a market share of 40.4% in 2023. The automation and digitization of the healthcare sector are growing. Both public and commercial players are utilising technology's promise for the healthcare sector. Healthcare providers use wearables, gadgets, and medical applications in various contexts to accomplish various goals. It is utilised to improve efficiency, service delivery, cut downtime, and streamline administration. It gathers, processes, maintains, and preserves health records to make patient care and policymaking easier to access. It also enhances departmental collaboration and cooperation To improve patient outcomes. Additionally, they are using it to educate and raise awareness.

Some of the Key Market Players:
  • Allscripts Healthcare Solutions, Inc
  • Athenahealth, Inc,
  • Cisco Systems Inc
  • International Business Management Corporation
  • Koninklijke Philips N.V
  • Medtronic Plc
  • Motion Computing Inc.
  • Siemens AG
  • Teladoc Health, Inc.
  • UnitedHealth Group Inc.

Report Description: 

Attribute Description
Market Size Revenue (USD Billion)
Market size value in 2023 USD 147.7 Billion
Market size value in 2033 USD 333.33 Billion
CAGR (2024 to 2033) 8.48%
Historical data 2020-2022
Base Year 2023
Forecast 2024-2033
Region The regions analyzed for the market are Asia Pacific, Europe, South America, North America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
Segments Product Type, Deployment Type and End User

Frequesntly Asked Questions

As per The Brainy Insights, the size of the global eHealth market was valued at USD 147.7 billion in 2023 to USD 333.33 billion by 2033.

Global eHealth market is growing at a CAGR of 8.48% during the forecast period 2024-2033.

The market's growth will be influenced by the increasing demand for digital healthcare managements systems.

The lack of infrastructure could hamper the market growth.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis by Product Type
          4.3.2. Market Attractiveness Analysis by Deployment Type
          4.3.3. Market Attractiveness Analysis by End User
          4.3.4. Market Attractiveness Analysis by Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. The increasing demand for digital healthcare management apps
    5.3. Restraints
          5.3.1. The lack of infrastructure
    5.4. Opportunities
          5.4.1. The introduction of AI, IoT and 5G technologies
    5.5. Challenges
          5.5.1. The lack of data privacy rules and regulations

6. Global eHealth Market Analysis and Forecast, By Product Type
    6.1. Segment Overview
    6.2. Services
    6.3. Solutions

7. Global eHealth Market Analysis and Forecast, By Deployment Type
    7.1. Segment Overview
    7.2. Cloud
    7.3. On-Premises

8. Global eHealth Market Analysis and Forecast, By End User
    8.1. Segment Overview
    8.2. Healthcare Providers
    8.3. Patients
    8.4. Health Insurance Providers
    8.5. Pharmaceuticals Companies
    8.6. App Companies
    8.7. Others

9. Global eHealth Market Analysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
    9.5. South America
          9.5.1. Brazil
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa

10. Global eHealth Market-Competitive Landscape
    10.1. Overview
    10.2. Market Share of Key Players in the eHealth Market
          10.2.1. Global Company Market Share
          10.2.2. North America Company Market Share
          10.2.3. Europe Company Market Share
          10.2.4. APAC Company Market Share
    10.3. Competitive Situations and Trends
          10.3.1. Product Launches and Developments
          10.3.2. Partnerships, Collaborations, and Agreements
          10.3.3. Mergers & Acquisitions
          10.3.4. Expansions

11. Company Profiles
    11.1. Allscripts Healthcare Solutions, Inc
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company Product Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. Athenahealth, Inc,
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company Product Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. Cisco Systems Inc
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company Product Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. International Business Management Corporation
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company Product Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis
    11.5. Koninklijke Philips N.V
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company Product Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis
    11.6. Medtronic Plc
          11.6.1. Business Overview
          11.6.2. Company Snapshot
          11.6.3. Company Market Share Analysis
          11.6.4. Company Product Portfolio
          11.6.5. Recent Developments
          11.6.6. SWOT Analysis
    11.7. Motion Computing Inc.
          11.7.1. Business Overview
          11.7.2. Company Snapshot
          11.7.3. Company Market Share Analysis
          11.7.4. Company Product Portfolio
          11.7.5. Recent Developments
          11.7.6. SWOT Analysis
    11.8. Siemens AG
          11.8.1. Business Overview
          11.8.2. Company Snapshot
          11.8.3. Company Market Share Analysis
          11.8.4. Company Product Portfolio
          11.8.5. Recent Developments
          11.8.6. SWOT Analysis
    11.9. Teladoc Health, Inc.
          11.9.1. Business Overview
          11.9.2. Company Snapshot
          11.9.3. Company Market Share Analysis
          11.9.4. Company Product Portfolio
          11.9.5. Recent Developments
          11.9.6. SWOT Analysis
    11.10. UnitedHealth Group Inc.
          11.10.1. Business Overview
          11.10.2. Company Snapshot
          11.10.3. Company Market Share Analysis
          11.10.4. Company Product Portfolio
          11.10.5. Recent Developments
          11.10.6. SWOT Analysis

List of Table

1. Global eHealth Market, By Product Type, 2020-2033 (USD Billion) 

2. Global Services eHealth Market, By Region, 2020-2033 (USD Billion) 

3. Global Solutions eHealth Market, By Region, 2020-2033 (USD Billion) 

4. Global eHealth Market, By Deployment Type, 2020-2033 (USD Billion) 

5. Global Cloud eHealth Market, By Region, 2020-2033 (USD Billion) 

6. Global On-Premises eHealth Market, By Region, 2020-2033 (USD Billion) 

7. Global eHealth Market, By End User, 2020-2033 (USD Billion) 

8. Global Healthcare Providers eHealth Market, By Region, 2020-2033 (USD Billion) 

9. Global Patients eHealth Market, By Region, 2020-2033 (USD Billion) 

10. Global Health Insurance Providers eHealth Market, By Region, 2020-2033 (USD Billion) 

11. Global Pharmaceuticals Companies eHealth Market, By Region, 2020-2033 (USD Billion) 

12. Global App Companies eHealth Market, By Region, 2020-2033 (USD Billion) 

13. Global Others eHealth Market, By Region, 2020-2033 (USD Billion) 

14. Global eHealth Market, By Region, 2020-2033 (USD Billion) 

15. North America eHealth Market, By Product Type, 2020-2033 (USD Billion) 

16. North America eHealth Market, By Deployment Type, 2020-2033 (USD Billion) 

17. North America eHealth Market, By End User, 2020-2033 (USD Billion) 

18. U.S. eHealth Market, By Product Type, 2020-2033 (USD Billion) 

19. U.S. eHealth Market, By Deployment Type, 2020-2033 (USD Billion) 

20. U.S. eHealth Market, By End User, 2020-2033 (USD Billion) 

21. Canada eHealth Market, By Product Type, 2020-2033 (USD Billion) 

22. Canada eHealth Market, By Deployment Type, 2020-2033 (USD Billion) 

23. Canada eHealth Market, By End User, 2020-2033 (USD Billion) 

24. Mexico eHealth Market, By Product Type, 2020-2033 (USD Billion) 

25. Mexico eHealth Market, By Deployment Type, 2020-2033 (USD Billion) 

26. Mexico eHealth Market, By End User, 2020-2033 (USD Billion) 

27. Europe eHealth Market, By Product Type, 2020-2033 (USD Billion) 

28. Europe eHealth Market, By Deployment Type, 2020-2033 (USD Billion) 

29. Europe eHealth Market, By End User, 2020-2033 (USD Billion) 

30. Germany eHealth Market, By Product Type, 2020-2033 (USD Billion) 

31. Germany eHealth Market, By Deployment Type, 2020-2033 (USD Billion) 

32. Germany eHealth Market, By End User, 2020-2033 (USD Billion) 

33. France eHealth Market, By Product Type, 2020-2033 (USD Billion) 

34. France eHealth Market, By Deployment Type, 2020-2033 (USD Billion) 

35. France eHealth Market, By End User, 2020-2033 (USD Billion) 

36. U.K. eHealth Market, By Product Type, 2020-2033 (USD Billion) 

37. U.K. eHealth Market, By Deployment Type, 2020-2033 (USD Billion) 

38. U.K. eHealth Market, By End User, 2020-2033 (USD Billion) 

39. Italy eHealth Market, By Product Type, 2020-2033 (USD Billion) 

40. Italy eHealth Market, By Deployment Type, 2020-2033 (USD Billion) 

41. Italy eHealth Market, By End User, 2020-2033 (USD Billion) 

42. Spain eHealth Market, By Product Type, 2020-2033 (USD Billion) 

43. Spain eHealth Market, By Deployment Type, 2020-2033 (USD Billion) 

44. Spain eHealth Market, By End User, 2020-2033 (USD Billion) 

45. Asia Pacific eHealth Market, By Product Type, 2020-2033 (USD Billion) 

46. Asia Pacific eHealth Market, By Deployment Type, 2020-2033 (USD Billion) 

47. Asia Pacific eHealth Market, By End User, 2020-2033 (USD Billion) 

48. Japan eHealth Market, By Product Type, 2020-2033 (USD Billion) 

49. Japan eHealth Market, By Deployment Type, 2020-2033 (USD Billion) 

50. Japan eHealth Market, By End User, 2020-2033 (USD Billion) 

51. China eHealth Market, By Product Type, 2020-2033 (USD Billion) 

52. China eHealth Market, By Deployment Type, 2020-2033 (USD Billion) 

53. China eHealth Market, By End User, 2020-2033 (USD Billion) 

54. India eHealth Market, By Product Type, 2020-2033 (USD Billion) 

55. India eHealth Market, By Deployment Type, 2020-2033 (USD Billion) 

56. India eHealth Market, By End User, 2020-2033 (USD Billion) 

57. South America eHealth Market, By Product Type, 2020-2033 (USD Billion) 

58. South America eHealth Market, By Deployment Type, 2020-2033 (USD Billion)

59. South America eHealth Market, By End User, 2020-2033 (USD Billion)

60. Brazil eHealth Market, By Product Type, 2020-2033 (USD Billion) 

61. Brazil eHealth Market, By Deployment Type, 2020-2033 (USD Billion) 

62. Brazil eHealth Market, By End User, 2020-2033 (USD Billion)

63. Middle East and Africa eHealth Market, By Product Type, 2020-2033 (USD Billion) 

64. Middle East and Africa eHealth Market, By Deployment Type, 2020-2033 (USD Billion) 

65. Middle East and Africa eHealth Market, By End User, 2020-2033 (USD Billion)

66. UAE eHealth Market, By Product Type, 2020-2033 (USD Billion) 

67. UAE eHealth Market, By Deployment Type, 2020-2033 (USD Billion) 

68. UAE eHealth Market, By End User, 2020-2033 (USD Billion)

69. South Africa eHealth Market, By Product Type, 2020-2033 (USD Billion) 

70. South Africa eHealth Market, By Deployment Type, 2020-2033 (USD Billion) 

71. South Africa eHealth Market, By End User, 2020-2033 (USD Billion) 

List of Figures 

1. Global eHealth Market Segmentation

2. eHealth Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global eHealth Market Attractiveness Analysis by Product Type

9. Global eHealth Market Attractiveness Analysis by Deployment Type

10. Global eHealth Market Attractiveness Analysis by End User

11. Global eHealth Market Attractiveness Analysis by Region

12. Global eHealth Market: Dynamics

13. Global eHealth Market Share by Product Type (2023 & 2033)

14. Global eHealth Market Share by Deployment Type (2023 & 2033)

15. Global eHealth Market Share by End User (2023 & 2033)

16. Global eHealth Market Share by Regions (2023 & 2033)

17. Global eHealth Market Share by Company (2023)

This study forecasts revenue at global, regional, and country levels from 2020 to 2033. The Brainy Insights has segmented the global eHealth market based on below mentioned segments:

Global eHealth Market by Product Type:

  • Services
  • Solutions

Global eHealth Market by Deployment Type:

  • Cloud
  • On-Premises

Global eHealth Market by End User:

  • Healthcare Providers
  • Patients
  • Health Insurance Providers
  • Pharmaceuticals Companies
  • App Companies
  • Others

Global eHealth Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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