- +1-315-215-1633
- sales@thebrainyinsights.com
The global draught beer market was valued at USD 20 billion in 2023 and grew at a CAGR of 3% from 2024 to 2033. The market is expected to reach USD 26.87 billion by 2033. The growing interest in craft and draft beer will drive the growth of the global draught beer market.
Draught beer is also called draft beer. The beer is served fresh from the keg, meaning it is not bottled up or packaged and then served. Draught beer is produced both through traditional and modern methods. The beer is fermented and then conditioned before being stored in kegs or casks. A tap is attached to these kegs that disperses fresh beer into the glass. Carbon dioxide and nitrogen is added to them to maintain freshness and froth. Malted barley, hops, water and yeast are the main ingredients of draught beer. Draught beer is an experience and it is a great way for socializing. Additionally, draught beer offers higher profit margins. It is more sustainable as it reduces packaging waste too. it is offered in a wide variety of flavours. It has a distinct aroma and freshness which is preferred by consumers.
Get an overview of this study by requesting a free sample
The growing interest in craft beer – The expansion of varieties in beers from various local flavours to innovative production technologies have contributed to the growing interest of consumers in craft and draft beers. The rising disposable income of a majorly young demographic has also contributed to the market’s growth as they show a growing interest in exploring new food and beverage varieties. Additionally, the growing number of bars, pubs, restaurants and similar places have also contributed to the market’s growth. the growing support for local-businesses is also augmenting the market’s growth. therefore, the growing interest in craft beer and draft beer will contribute to the global draught beer market’s growth.
A highly competitive market – the rising interest for draught beer and craft beer has increased its demand in the market which has contributed to a rising number of establishments offering them. the increasing number of establishments has increased competition. There is a plethora of product offerings in the market with new releases of different flavours, limited edition offers and packages vying for consumer attention. The saturated market space will hamper the market’s growth.
Environmental benefits – Draught beer reduces packaging waste. The growing concerns about waste disposal which is leading to landfill, land, water and soil pollution. Primary disposal methods include igniting these piles which also leads to air pollution. Packaged beer adds to this waste given the bottles, and plastic wrapping that is used for them. however, draught beer uses sustainable packaging which is recyclable and reusable, which reduces landfill and waste generation. It is also economical as it reduces the need for packaging. Therefore, the environmental benefits will contribute to the market’s growth and development during the forecast period.
The regions analysed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. Europe emerged as the most significant global draught beer market, with a 45% market revenue share in 2023.
The historical and cultural significance of beer in the region drive the dominance. Germany, UK and Belgium have centuries old traditions of having beer during celebrations, after work, at social gathering and much more. the dominance of beer can also be attributed to well-established and years old brewing practices and establishments in the region. with the evolving demographic and demand for more variety, there has been a growing number of market players offering products catering to this demand. Additionally, many European countries have their specialty when it comes to beer. For instance, German lagers, Czech pilsners, Belgian ales and British stouts, which offers avenues for experimentation and expansion of the market. beer festivals or beer stalls during other festivals also augment the market’s growth.
Europe Draught Beer Market Share in 2023 - 45%
www.thebrainyinsights.com
Check the geographical analysis of this market by requesting a free sample
The type segment is divided into keg beer and cask beer. The keg beer segment dominated the market, with a market share of around 57% in 2023. Keg beer is stored in pressurized kegs. Keg storage ensures freshness which also keeps the flavour intact. On the other hand, cask beer requires precise storage conditions. Keg beers offer a consistent flavour. It also offers stability and therefore a longer shelf life. Stability leads to easier maintenance while handling storage and transportation. They are more economical as it allows large scale production.
The variety segment is divided into lager, ale, stout and porter, and speciality beer. The lager segment dominated the market, with a market share of around 40% in 2023. Lager is brewed at cooler temperatures. The temperature range in 45-55 Fahrenheit It is fermented with bottom-fermenting yeast. It has a refreshing flavour. It is golden in colour and comes in a wide variety of flavours like pilsner, bock, American pale lager and Helles. It is smooth in texture and thereby preferred by consumers. it is economical and thereby preferred for large scale production. Lager is known, affordable and offers consistent taste, adding to its appeal to a wider audience.
The application segment is divided into application bars and pubs, restaurants and hotels, clubs and entertainment venues, and home consumption. The bars and pubs segment dominated the market, with a market share of around 42% in 2023. Bars and pubs primarily serve alcohols. They are establishments that provide settings for drinking and social gatherings. They offer a wide range of beverages from classic cocktails, beers, whiskeys, in-house cocktails and much more. Bars and pubs are popular among youngsters who are the dominant consumers of beers or any other alcoholic beverages. They are also popular as they offer entertainment options. Drinking and socializing is part of bar and pub culture. It is more accepted and hence bars and pubs are preferred for drinking. Bars and pubs are dominant distributors of beer given their specialization in offering spaces for drinking and socializing.
Report Description:
| Attribute | Description |
|---|---|
| Market Size | Revenue (USD Billion) |
| Market size value in 2023 | USD 20 Billion |
| Market size value in 2033 | USD 26.87 Billion |
| CAGR (2024 to 2033) | 3% |
| Historical data | 2020-2022 |
| Base Year | 2023 |
| Forecast | 2024-2033 |
| Region | The regions analyzed for the market are Asia Pacific, Europe, South America, North America, and Middle East and Africa. Furthermore, the regions are further analyzed at the country level. |
| Segments | Type, Variety and Application |
As per The Brainy Insights, the size of the global draught beer market was valued at USD 20 billion in 2023 to USD 26.87 billion by 2033.
Global draught beer market is growing at a CAGR of 3% during the forecast period 2024-2033.
The market's growth will be influenced by the growing interest in craft beer.
A highly competitive market could hamper the market growth.
This study forecasts revenue at global, regional, and country levels from 2020 to 2033. The Brainy Insights has segmented the global draught beer market based on below mentioned segments:
Global Draught Beer Market by Type:
Global Draught Beer Market by Variety:
Global Draught Beer Market by Application:
Global Draught Beer Market by Region:
Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision.
Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.
The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.
Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:
The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.
The data procurement stage involves in data gathering and collecting through various data sources.
This stage involves in extensive research. These data sources includes:
Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:
Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.
Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.
The supply side for a domain specific market is analysed by:
The demand side for the market is estimated through:
In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.
Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:
Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:
Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.
This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.
Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.
The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:
Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.
Free Customization
Fortune 500 Clients
Free Yearly Update On Purchase Of Multi/Corporate License
Companies Served Till Date
