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DIY Eyelash Extension Market

DIY Eyelash Extension Market Size by Material Type (Synthetics, & Natural), Product Type (Individual, Clusters, Strips, & Others), Sales Channel, Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2022 to 2030

Base Year: 2021 Historical Data: 2019-20
  • Report ID: TBI-12728
  • Published Date: Apr, 2022
  • Pages: 110
  • Category: Consumer Goods
  • Format: PDF
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Global DIY eyelash extension market is expected to reach USD 2.71 billion by 2030, at a CAGR of 6.96% from 2022 to 2030. DIY eyelash extension market growth would be driven by the growth in the beauty and personal care segment worldwide, which is anticipated to expand in the coming years. Growing sales of beauty products and accessories via online and offline sales channels will boost the growth in the market.

Market Overview:

The DIY eyelash extension is stuck to natural eyelashes, and they don't get removed easily when it comes in touch with water. Unlike different cosmetic cures, using eyelash attachments is not an invasive process, and wearing them does not damage real eyelashes. DIY eyelash extension can be used at home or anywhere without looking for a beautician. They are more economical and accessible across hypermarkets, medical stores, beauty shops, supermarkets, and online platforms. The eyelashes tools kit includes cyanoacrylate adhesive that does not have any complexity and is secure to use when appropriately used on the eyelash. Various products are obtainable to help with fast and effortless application, and these DIY lash extensions have evolved into a famous alternative among females. A combination of products, like colored or black eyelashes, is in trend nowadays. They are connected to the bottom of each real eyelash with particular glue. . Customers of all generations use these beauty products for short-term, permanent, daily, or random use. Nowadays, females are more conscious and concerned with their looks and the way to get presentable. Lash extensions give natural eyelashes with enhanced thickness and volume. The eyelashes extension enhances the physical appearance at marriages, fashion shows, and other festive events which ultimately influences the DIY eyelash extension market growth.

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Market Dynamics:

Drivers:
  • Changing Fashion Trends to Propel Market Growth

By applying DIY eyelashes, enhancing appearance has evolved into a sensation, especially among females. Nowadays, females are ready to pay a substantial price of money for cosmetics products, which has increased the cosmetic industry's development. DIY eyelashes are also becoming popular among those with fewer or lost eyelashes due to disorders/ diseases. With rising use, manufacturers also produce DIY eyelashes utilizing synthetic hair as raw material, which is economical. In the last few years, the development and shifts in the cosmetic industry have risen enormously across the globe. With more and more females keen to pay considerable amounts of cash for cosmetics, the cosmetic industry has expanded more powerful. Regardless of other cosmetic products, the need for DIY eyelashes still shows significant growth. The boost in the global market for DIY eyelashes has led to a rising sensation of more massive eyes and a growing trend of additional extensive eyelashes.

Restraints:
  • Increasing Need for Permanent Eyelash Extensions to Hinder Market Growth

Immediate modifications may hinder the market's growth in the fashion industry. The dominant trend is quick fashion changes, which can hamper the market growth. Another element that hinders the market's development is the rising need for natural & permanent DIY eyelash extensions. In expansion, the restricted usage and not long-lasting product slows the market's growth.

Opportunities:
  • Technological advancements

With technological advancements nowadays, everything is evolving smart; manufacturers of DIY eyelashes are pushing to create advanced eyelashes that can act as a switch to regulate electronic devices such as lights, television, etc., with a blink. Fake eyelashes are also a fashion trend ,  According to recent fashion crazes such as magnetic eyelashes and LED eyelashes, rising advancements in fake eyelashes products are a crucial element that creates substantial income growth opportunities for prominent players working on the worldwide market.

Challenges:
  • Risk factors associated with the product ingredients

These products are not safe to operate unless the person is not professionally qualified. The home-based used eyelash extension kits won't disclose their components. If a brand recommends keeping the adhesive out from the skin, beware of the potential elements that may be risky for the customer to use, which is a challenge for the market's growth.

Segmentation Analysis:

The global DIY eyelash extension market has been segmented based on material type, product type, sales channel, and regions.

  • The material type segment is divided into synthetics & natural. Over the forecast period, the natural segment is expected to grow at the fastest CAGR of 8.9%. The natural extensions are thinner at the end and have more volume as they appear down the lash line which creates the eyelashes seem fuller and more realistic. Compared to acrylic eyelash extensions, natural eyelash extensions are soft and comfortable to wear.
  • The product type segment is divided into individual, clusters, strips, & others. The strip segment dominated the market, with a market share of around 26% in 2021. Strip DIY eyelashes are the easiest and fastest to use; they are trendy among women preferring fake eyelashes daily. Its application doesn't require skilled persons' help, either from makeup artists or beauticians, making it highly accessible.
  • The sales channel segment is divided into convenience stores, hypermarkets & supermarkets, and online stores. The convenience stores segment dominated the market, with a market share of around 37% in 2021. The DIY eyelash extension users are very precise about the size, shape, and product manufacture, and thus they choose to purchase the eyelashes from stores rather than buying online.
    Regional Segmentation Analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. North America emerged as the largest market for the global DIY eyelash extension market, with a 33.5% share of the market revenue in 2021.

  • North America currently dominates the DIY eyelash extension market due to the increasing craze of fashion for eyelash extension among the new generation of people, ultimately leading to the building of beauty clinics exclusively made for eyelash extensions in the U.S. region. Asia-Pacific is expected to rise in the forecast period due to increased government expenditures on healthcare infrastructure like beauty clinics and various initiatives that create awareness about the benefits of cosmetic products.

North America Region DIY Eyelash Extension Market Share in 2021 - 33.5%

 

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Competitive Analysis:

The key players are now concentrating on implementing strategies such as adopting new technology, product innovations, mergers & acquisitions, joint venture, alliances, and partnerships to improve their market position in the global DIY eyelash extension industry.

  • In September 2020: Love Seen established a new line of fake eyelashes for all age groups, races, eye shapes, and aspirations for beauty created for day-to-day wear.

List of Key Market Players:

  • Babil Lashes Factory Company
  • Beyelian Lashes
  • Calailis Beauty
  • Emeda eyelash Company
  • H.B. Fuller Company
  • Huda Beauty
  • I-ENVY by Kiss
  • Kiss Products, Inc.
  • LASHVIEW BEAUTY
  • Lilly Lashes
  • Qingdao Elour Beauty
  • XIZI LASHES

Key Target Audience

  • Salons
  • Makeup Studios
  • Makeup Artists
  • Market Players
  • Investors
  • End-users
  • Consulting And Research Firm
  • Venture capitalists
  • Third-party knowledge providers

Report Description:

  • Global DIY eyelash extension Market, Industry Analysis, Trends, Analysis and Forecast, 2022 to 2030 is a forthcoming/imminent research report which is to be published by The Brainy Insights.
  • 2021 is considered as the base year of the report. 2019 and 2020 are considered as the historic years and 2022 to 2030 are the forecast years. The global DIY eyelash extension market is based on revenue (USD Billion). The report incorporates the market study based on revenue. The study covers the market share revenue/market share/volume for each of the segments, regions and countries catering to global DIY eyelash extension market. The regions analyzed for the market are Europe, Asia Pacific, North America, South America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
  • The report encompasses with the relative data & information, which have been validated by the leading industry professionals and experts across the globe. The research report also delivers an outline of the attractiveness of DIY eyelash extension based on material type, product type, sales channel and regions which are deduced and formulated based on their growth rate (CAGR), market size, and attractiveness by analyzing the present and prospects to fathom market growth and development in future.
  • The report illustrates the detailed (both quantitative and qualitative) analysis of historical data, revenues, key developments, along with the crucial strategies adopted by key organizations catering to global DIY eyelash extension market. This offers vital and in-depth insights to depict the overall market scenario.
  • The report offers the detailed study for the company profiles of key organizations operating in the global DIY eyelash extension market and a comparative assessment based on their product offering, business overviews, geographic presence, business strategies, segment market share, product development & innovations, recent developments, joint venture, partnerships, mergers & acquisitions, strategic alliances, SWOT analysis, and key financial information. This helps in evaluating the overall competition present in the market scenario.
  • The report provides an elaborative assessment of the porter’s five forces analysis coupled with SWOT analysis to provide business related data and information’s. Porter’s five forces model is analyzed to understand the overall competitive scenario that is prevailing in the market. Additionally, the SWOT analysis identifies both the positive and negative attributes of the market development which influences the company growth and development to sustain and survive in the long run.
  • Along with that, the report also focuses on the market related driving factors, growth limitations (restraints), potential industry opportunities, significant trends and development which act as a key potential for the investors.
  • Potential growth prospects along with the penetration rate analysis of the product (market related i.e., global DIY eyelash extension market) is covered to comprehend the adoption rate and evaluate the market size. 

Frequesntly Asked Questions

As per The Brainy Insights, the size of the DIY eyelash extension market was valued at USD 1.48 billion in 2021 to USD 2.71 billion by 2030.

Global DIY eyelash extension market is growing at a CAGR of 6.69% during the forecast period 2022-2030.

The global DIY eyelash extension market has been segmented based on material type, product type, sales channel, and regions. The natural segment led the market in 2021. The strip segment led the market in 2021.

North America region emerged as the largest market for the DIY eyelash extension market.

The market's growth will be influenced by the changing fashion trends to propel market growth.

Increasing need for permanent eyelash extensions to hinder market growth.

Technological advancements of DIY eyelash extension systems will provide huge opportunities to the market.

Key players are Babil Lashes Factory Company, Beyelian Lashes, Calailis Beauty, Emeda eyelash Company, H.B. Fuller Company, Huda Beauty, I-ENVY by Kiss, Kiss Products, Inc., LASHVIEW BEAUTY, Lilly Lashes, Qingdao Elour Beauty, and XIZI LASHES.

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  • Further segmentation of the market on the basis of type, application, end use, product, technology, method, process and any other segment depending on the market
  • Segmentation on the basis of any specific country or region
  • Any segment can be classified on the basis of application
  • Application segment can be further divided on the basis of companies
  • The companies profiled are not limited, we can incorporate additional companies of your choice
  • We can split the company market share on the basis of product, application and region
  • Report can be prepared for any specific country/region/segment
  • Customers can be added on the basis of regions and countries
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1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis by Material Type
          4.3.2. Market Attractiveness Analysis by Product Type
          4.3.3. Market Attractiveness Analysis by Sales Channel
          4.3.4. Market Attractiveness Analysis by Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Changing fashion trends to propel market growth
    5.3. Restraints
          5.3.1. Increasing need for permanent eyelash extensions to hinder market growth
    5.4. Opportunities
          5.4.1. Technological advancements
    5.5. Challenges
          5.5.1. Risk factors associated with the product ingredients

6. Global DIY Eyelash Extension Market Analysis and Forecast, By Material Type:
    6.1. Segment Overview
    6.2. Synthetics
    6.3. Natural

7. Global DIY Eyelash Extension Market Analysis and Forecast, By Product Type
    7.1. Segment Overview
    7.2. Individual
    7.3. Clusters
    7.4. Strips
    7.5. Others

8. Global DIY Eyelash Extension Market Analysis and Forecast, By Sales Channel
    8.1. Segment Overview
    8.2. Convenience Stores
    8.3. Hypermarkets & Supermarkets
    8.4. Online Stores

9. Global DIY Eyelash Extension Market Analysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
    9.5. South America
          9.5.1. Brazil
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa

10. Global DIY Eyelash Extension Market-Competitive Landscape
    10.1. Overview
    10.2. Market Share of Key Players in the DIY Eyelash Extension Market
          10.2.1. Global Company Market Share
          10.2.2. North America Company Market Share
          10.2.3. Europe Company Market Share
          10.2.4. APAC Company Market Share
    10.3. Competitive Situations and Trends
          10.3.1. Product Launches and Developments
          10.3.2. Partnerships, Collaborations, and Agreements
          10.3.3. Mergers & Acquisitions
          10.3.4. Expansions

11. Company Profiles
    11.1. Babil Lashes Factory Company
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company Product Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. Beyelian Lashes
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company Product Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. Calailis Beauty
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company Product Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. Emeda eyelash Company
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company Product Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis
    11.5. H.B. Fuller Company
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company Product Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis
    11.6. Huda Beauty
          11.6.1. Business Overview
          11.6.2. Company Snapshot
          11.6.3. Company Market Share Analysis
          11.6.4. Company Product Portfolio
          11.6.5. Recent Developments
          11.6.6. SWOT Analysis
    11.7. I-ENVY by Kiss
          11.7.1. Business Overview
          11.7.2. Company Snapshot
          11.7.3. Company Market Share Analysis
          11.7.4. Company Product Portfolio
          11.7.5. Recent Developments
          11.7.6. SWOT Analysis
    11.8. Kiss Products, Inc.
          11.8.1. Business Overview
          11.8.2. Company Snapshot
          11.8.3. Company Market Share Analysis
          11.8.4. Company Product Portfolio
          11.8.5. Recent Developments
          11.8.6. SWOT Analysis
    11.9. LASHVIEW BEAUTY
          11.9.1. Business Overview
          11.9.2. Company Snapshot
          11.9.3. Company Market Share Analysis
          11.9.4. Company Product Portfolio
          11.9.5. Recent Developments
          11.9.6. SWOT Analysis
    11.10. Lilly Lashes
          11.10.1. Business Overview
          11.10.2. Company Snapshot
          11.10.3. Company Market Share Analysis
          11.10.4. Company Product Portfolio
          11.10.5. Recent Developments
          11.10.6. SWOT Analysis
    11.11. Qingdao Elour Beauty
          11.11.1. Business Overview
          11.11.2. Company Snapshot
          11.11.3. Company Market Share Analysis
          11.11.4. Company Product Portfolio
          11.11.5. Recent Developments
          11.11.6. SWOT Analysis
    11.12. XIZI LASHES
          11.12.1. Business Overview
          11.12.2. Company Snapshot
          11.12.3. Company Market Share Analysis
          11.12.4. Company Product Portfolio
          11.12.5. Recent Developments
          11.12.6. SWOT Analysis

List of Table

1. Global DIY Eyelash Extension Market, By Material Type, 2019-2030 (USD Billion) 

2. Global Synthetics DIY Eyelash Extension Market, By Region, 2019-2030 (USD Billion) 

3. Global Natural DIY Eyelash Extension Market, By Region, 2019-2030 (USD Billion) 

4. Global DIY Eyelash Extension Market, By Product Type, 2019-2030 (USD Billion) 

5. Global Individual DIY Eyelash Extension Market, By Region, 2019-2030 (USD Billion) 

6. Global Clusters DIY Eyelash Extension Market, By Region, 2019-2030 (USD Billion)

7. Global Strips DIY Eyelash Extension Market, By Region, 2019-2030 (USD Billion)

8. Global Others DIY Eyelash Extension Market, By Region, 2019-2030 (USD Billion)

9. Global DIY Eyelash Extension Market, By Sales Channel, 2019-2030 (USD Billion) 

10. Global Convenience Stores DIY Eyelash Extension Market, By Region, 2019-2030 (USD Billion) 

11. Global Hypermarkets & Supermarkets DIY Eyelash Extension Market, By Region, 2019-2030 (USD Billion)

12. Global Online Stores DIY Eyelash Extension Market, By Region, 2019-2030 (USD Billion)

13. North America DIY Eyelash Extension Market, By Material Type, 2019-2030 (USD Billion) 

14. North America DIY Eyelash Extension Market, By Product Type, 2019-2030 (USD Billion) 

15. North America DIY Eyelash Extension Market, By Sales Channel, 2019-2030 (USD Billion) 

16. U.S. DIY Eyelash Extension Market, By Material Type, 2019-2030 (USD Billion) 

17. U.S. DIY Eyelash Extension Market, By Product Type, 2019-2030 (USD Billion) 

18. U.S. DIY Eyelash Extension Market, By Sales Channel, 2019-2030 (USD Billion) 

19. Canada DIY Eyelash Extension Market, By Material Type, 2019-2030 (USD Billion) 

20. Canada DIY Eyelash Extension Market, By Product Type, 2019-2030 (USD Billion) 

21. Canada DIY Eyelash Extension Market, By Sales Channel, 2019-2030 (USD Billion) 

22. Mexico DIY Eyelash Extension Market, By Material Type, 2019-2030 (USD Billion) 

23. Mexico DIY Eyelash Extension Market, By Product Type, 2019-2030 (USD Billion) 

24. Mexico DIY Eyelash Extension Market, By Sales Channel, 2019-2030 (USD Billion) 

25. Europe DIY Eyelash Extension Market, By Material Type, 2019-2030 (USD Billion) 

26. Europe DIY Eyelash Extension Market, By Product Type, 2019-2030 (USD Billion) 

27. Europe DIY Eyelash Extension Market, By Sales Channel, 2019-2030 (USD Billion) 

28. Germany DIY Eyelash Extension Market, By Material Type, 2019-2030 (USD Billion) 

29. Germany DIY Eyelash Extension Market, By Product Type, 2019-2030 (USD Billion) 

30. Germany DIY Eyelash Extension Market, By Sales Channel, 2019-2030 (USD Billion) 

31. France DIY Eyelash Extension Market, By Material Type 2019-2030 (USD Billion) 

32. France DIY Eyelash Extension Market, By Product Type, 2019-2030 (USD Billion) 

33. France DIY Eyelash Extension Market, By Sales Channel, 2019-2030 (USD Billion) 

34. U.K. DIY Eyelash Extension Market, By Material Type, 2019-2030 (USD Billion) 

35. U.K. DIY Eyelash Extension Market, By Product Type, 2019-2030 (USD Billion) 

36. U.K. DIY Eyelash Extension Market, By Sales Channel, 2019-2030 (USD Billion) 

37. Italy DIY Eyelash Extension Market, By Material Type, 2019-2030 (USD Billion) 

38. Italy DIY Eyelash Extension Market, By Product Type, 2019-2030 (USD Billion) 

39. Italy DIY Eyelash Extension Market, By Sales Channel, 2019-2030 (USD Billion) 

40. Spain DIY Eyelash Extension Market, By Material Type, 2019-2030 (USD Billion) 

41. Spain DIY Eyelash Extension Market, By Product Type, 2019-2030 (USD Billion) 

42. Spain DIY Eyelash Extension Market, By Sales Channel, 2019-2030 (USD Billion) 

43. Asia Pacific DIY Eyelash Extension Market, By Material Type, 2019-2030 (USD Billion) 

44. Asia Pacific DIY Eyelash Extension Market, By Product Type, 2019-2030 (USD Billion) 

45. Asia Pacific DIY Eyelash Extension Market, By Sales Channel, 2019-2030 (USD Billion) 

46. Japan DIY Eyelash Extension Market, By Material Type, 2019-2030 (USD Billion) 

47. Japan DIY Eyelash Extension Market, By Product Type, 2019-2030 (USD Billion) 

48. Japan DIY Eyelash Extension Market, By Sales Channel, 2019-2030 (USD Billion) 

49. China DIY Eyelash Extension Market, By Material Type 2019-2030 (USD Billion) 

50. China DIY Eyelash Extension Market, By Product Type, 2019-2030 (USD Billion) 

51. China DIY Eyelash Extension Market, By Sales Channel, 2019-2030 (USD Billion) 

52. India DIY Eyelash Extension Market, By Material Type 2019-2030 (USD Billion) 

53. India DIY Eyelash Extension Market, By Product Type, 2019-2030 (USD Billion) 

54. India DIY Eyelash Extension Market, By Sales Channel, 2019-2030 (USD Billion) 

55. South America DIY Eyelash Extension Market, By Material Type, 2019-2030 (USD Billion) 

56. South America DIY Eyelash Extension Market, By Product Type, 2019-2030 (USD Billion) 

57. South America DIY Eyelash Extension Market, By Sales Channel, 2019-2030 (USD Billion)

58. Brazil DIY Eyelash Extension Market, By Material Type 2019-2030 (USD Billion) 

59. Brazil DIY Eyelash Extension Market, By Product Type, 2019-2030 (USD Billion) 

60. Brazil DIY Eyelash Extension Market, By Sales Channel, 2019-2030 (USD Billion) 

61. Middle East and Africa DIY Eyelash Extension Market, By Material Type, 2019-2030 (USD Billion) 

62. Middle East and Africa DIY Eyelash Extension Market, By Product Type, 2019-2030 (USD Billion) 

63. Middle East and Africa DIY Eyelash Extension Market, By Sales Channel, 2019-2030 (USD Billion) 

64. UAE DIY Eyelash Extension Market, By Material Type, 2019-2030 (USD Billion) 

65. UAE DIY Eyelash Extension Market, By Product Type, 2019-2030 (USD Billion) 

66. UAE DIY Eyelash Extension Market, By Sales Channel, 2019-2030 (USD Billion) 

67. South Africa DIY Eyelash Extension Market, By Material Type 2019-2030 (USD Billion) 

68. South Africa DIY Eyelash Extension Market, By Product Type, 2019-2030 (USD Billion) 

69. South Africa DIY Eyelash Extension Market, By Sales Channel, 2019-2030 (USD Billion)  

List of Figures 

1. Global DIY Eyelash Extension Market Segmentation

2. DIY Eyelash Extension Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global DIY Eyelash Extension Market Attractiveness Analysis by Material Type

9. Global DIY Eyelash Extension Market Attractiveness Analysis by Product Type

10. Global DIY Eyelash Extension Market Attractiveness Analysis by Sales Channel

11. Global DIY Eyelash Extension Market Attractiveness Analysis by Region

12. Global DIY Eyelash Extension Market: Dynamics

13. Global DIY Eyelash Extension Market Share by Material Type (2022 & 2030)

14. Global DIY Eyelash Extension Market Share by Product Type (2022 & 2030)

15. Global DIY Eyelash Extension Market Share by Sales Channel (2022 & 2030)

16. Global DIY Eyelash Extension Market Share by Regions (2022 & 2030)

17. Global DIY Eyelash Extension Market Share by Company (2021)

This study forecasts revenue at global, regional, and country levels from 2019 to 2030. The Brainy Insights has segmented the global DIY eyelash extension market based on below mentioned segments:

Global DIY Eyelash Extension Market by Material Type:

  • Synthetics
  • Natural

Global DIY Eyelash Extension Market by Product Type:

  • Individual
  • Clusters
  • Strips
  • Others

Global DIY Eyelash Extension Market by Sales Channel:

  • Convenience Stores
  • Hypermarkets & Supermarkets
  • Online Stores

Global DIY Eyelash Extension Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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