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Disinfectant Spray Market

Global Disinfectant Spray Market Size By Product Type (Conventional, Organic), Distribution Channel (Business to Business, Business to Consumer), End-User (Households, Food & Agriculture Companies, Hospital, Transportation, and Others), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2022 to 2030

Base Year: 2021 Historical Data: 2019-20
  • Report ID: TBI-12836
  • Published Date: Jul, 2022
  • Pages: 235
  • Category: Consumer Goods
  • Format: PDF
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The global disinfectant spray market is expected to reach USD 18.7 billion by 2030, at a CAGR of 8.6% during the forecast period 2022 to 2030. The increasing incidences of viral infections and awareness about a healthy life drive the market's growth.

Market Overview:

Disinfectant sprays are biochemical compounds used to kill microorganisms rapidly on non-living surfaces. It destroys many germs and bacteria and renders them inactive. They affect the bacterial cell membrane, bacterial spores, energy metabolism, cytoplasmic membrane, nucleus, and metabolic inhibition. Disinfectants are broadly used in the healthcare sectors like hospitals and dental surgeries. Some low-level disinfectants are used to kill vegetative bacteria and some lipid-containing viruses. Many disinfectants are used to kill microbial pathogens. Disinfectants are also used to disinfect buildings, instruments, and inert surfaces. Disinfectant sprays are formed using alcohol, hydrogen peroxide, quaternary ammonium compounds, chlorine compounds, iodophors, phenolic compounds, amphoteric compounds, inactive ingredients, and sometimes by their combination. Almost in every part of the world, disinfectant spray plays a vital role. Various sectors like healthcare, food, agriculture, the hotel industry, and public transport depend on disinfectants. The disinfectant sprays are packed in a spray bottle, battery sprayers, electric sprayers, spray fogger machines, and pressure sprayers in households and other sectors. The disinfectant is packed in such a manner that the corrosive property of the spray does not react with the packaging material or the machinery. These properties are increasing the demand for disinfectant sprays in the market.

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Market Dynamics:

Drivers:
  • Increasing awareness for a healthy lifestyle

 The consciousness about the microbial surroundings, various disease-causing germs, the instant spread of the deadly virus, and environment cleanliness increases the demand for disinfectant spray. There are also specific regulations in public areas, making it compulsory to use disinfectants. The regulatory guidelines will enhance disinfectant spray in almost every public sector, especially healthcare. After the Covid-19 outbreak, there has been a remarkable increase in demand for the disinfectant spray to disinfect the air, surfaces, hospitals, public spaces, workplaces, schools, etc., that came in contact with the coronavirus. The rising awareness of healthy lifestyle and surroundings drives the market's growth.

Restraints:
  •  An increasing number of adverse effects of disinfectants

The disinfectants are composed of various chemical compounds, which harm the environment and human health. They usually have some toxic chemical components. For example, sodium hypochlorite, which is used to treat blood-borne pathogens, is highly corrosive and causes respiratory problems. At the same time, it is hazardous for personal cleanliness usage because these toxic substances, when released into the air, damage many surfaces and pollute the environment. When combined with the air, these chemicals produce toxic airborne chemicals, which, when inhaled while breathing, get into the human body and cause various respiratory diseases like allergies and asthma. The rising number of adverse effects of disinfectants hinders the market's growth.

Opportunities:
  • Rising demand in the healthcare sector and the introduction of sustainable packaging materials

The rise in demand for a better and healthy lifestyle and protection of the environment from germs seems to expand the disinfectant spray market rapidly. As the customers are more conscious of the product's safety and toxicity level, various advancements are being made to meet users' demands. Natural base disinfectants and recyclable packaging material are being introduced, proving profitable for the disinfectant industry. More focus has been made on sustainability and producing safe products by the manufacturers to meet the users’ requirements and needs. All these factors are paving opportunities for the disinfectant spray market to grow.

Challenges:
  • Rising environmental concern

Most of the surface disinfectants used are highly toxic, and they do not dissolve or degrade in water. Thus, they pollute the water and the soil with harmful substances due to which human beings, plants, and animals are affected. Excessive use of these strong chemical substances also causes corrosion of surfaces and damages the buildings, including many historical monuments. Some of the disinfectant's chemical components also react with the air, producing adverse effects on living lives. Exposure to highly active chemicals against pathogens causes numerous health problems like dizziness, nausea, and vomiting. The rising environmental concern is a challenge for the market’s growth.

Segmentation Analysis:

The global disinfectant spray market has been segmented based on product type, distribution channel, end-user, and regions.

  • The product type segment is divided into conventional and organic. The conventional type segment dominated the market, with a market share of around 69% in 2021. The conventional spray is used for disinfecting air and surface and has 60% alcohol content. The conventional disinfectant spray can instantly kill organisms, which drives the segment's growth.
  • The distribution channel segment is divided into business to business and business to consumer. Over the forecast period, the business to business distribution channel segment is expected to grow at the fastest CAGR of 9.3%. The rising demand for disinfectant sprays in hospitals, nursing homes, malls, and other public places is driving the growth of the business-to-business distribution channel during the forecast period.
  • The end-user segment is divided into households, food & agriculture companies, hospitals, transportation, and others. In 2021, the hospital segment dominated the market, accounting for around 23% of global revenue. The growing awareness of hygiene and sanitization in hospitals post the Covid-19 outbreak is driving the market’s growth in the segment.
Regional Segmentation Analysis:

The regions analyzed for the disinfectant spray market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. North America emerged as the largest market for the global disinfectant spray market, with a 38% share of the market revenue in 2021.

North America currently dominates the disinfectant spray market with a 38% share of the market revenue in 2021. The presence of well-established disinfectant spray manufacturers in the region, such as Clorox Company, Procter and Gamble, and 3M, drives the growth of the market in the region. Moreover, the rising guidelines by the government to stop the spread of viral diseases are adding impetus to the growth of the market. The increasing prevalence of chronic diseases in the region is also expected to drive the market’s growth during the forecast period.

North America Region Disinfectant Spray Market Share in 2021 - 38%

 

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Competitive Analysis:

The key players are now concentrating on implementing strategies such as adopting new applications, product innovations, mergers & acquisitions, joint ventures, alliances, and partnerships to improve their market position in the global disinfectant spray market industry.

List of Key Market Players:

  • Reckitt Benckiser Group
  • Procter and Gamble
  • Clorox Company
  • Ecolab Inc.
  • 3M
  • S.C Johnson & Son Inc.
  • Gojo industries Inc.
  • Kimberly-Clark
  • Whitley Corporation
  • Medline Industries

Key Target Audience

  • Market Players
  • Investors
  • End-users
  • Government Authorities
  • Consulting And Research Firm
  • Venture capitalists
  • Third-party knowledge providers
  • Value-Added Resellers (VARs)

Report Description:

  • Global Disinfectant Spray Market, Industry Analysis, Trends, Analysis and Forecast, 2022 to 2030 is a forthcoming/imminent research report which is to be published by The Brainy Insights.
  • 2021 is considered the base year of the report. 2019 and 2020 are considered as the historic years and 2022 to 2030 are the forecast years. The global disinfectant spray market is based on revenue (USD Billion). The report incorporates the market study based on revenue. The study covers the market share revenue/market share/volume for each of the segments, regions, and countries catering to the global disinfectant spray market. The regions analyzed for the market are Europe, Asia Pacific, North America, South America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
  • The report encompasses the relative data & information, which have been validated by the leading industry professionals and experts across the globe. The research report also delivers an outline of the attractiveness of disinfectant spray based on product type, distribution channel, end-user, and regions which are deduced and formulated based on their growth rate (CAGR), market size, and attractiveness by analyzing the present and prospects to fathom market growth and development in future.
  • The report illustrates the detailed (both quantitative and qualitative) analysis of historical data, revenues, key developments, along with the crucial strategies adopted by key organizations catering to the global disinfectant spray market. This offers vital and in-depth insights to depict the overall market scenario.
  • The report offers a detailed study for the company profiles of key organizations operating in the global disinfectant spray market and a comparative assessment based on their product offering, business overviews, geographic presence, business strategies, segment market share, product development & amp; innovations, recent developments, joint venture, partnerships, mergers & acquisitions, strategic alliances, SWOT analysis, and key financial information. This helps in evaluating the overall competition present in the market scenario.
  • The report provides an elaborative assessment of porter’s five forces analysis coupled with SWOT analysis to provide business-related data and information. Porter’s five forces model is analyzed to understand the overall competitive scenario that is prevailing in the market. Additionally, the SWOT analysis identifies both the positive and negative attributes of the market development which influences the company's growth and development to sustain and survive in the long run.
  • Along with that, the report also focuses on the market-related driving factors, growth limitations (restraints), potential industry opportunities, significant trends, and development which act as a key potential for the investors.
  • Potential growth prospects along with the penetration rate analysis of the product (market-related i.e., global disinfectant spray market) are covered to comprehend the adoption rate and evaluate the market size.

Frequesntly Asked Questions

As per The Brainy Insights, the size of the disinfectant spray market was valued at USD 8.9 billion in 2021 to USD 18.7 billion by 2030.

The global disinfectant spray market is growing at a CAGR of 8.6% during the forecast period 2022-2030.

The global disinfectant spray market has been segmented based on product type, distribution channel, end-user, and regions. The conventional segment led the market in 2021.

The North American region emerged as the largest market for disinfectant spray.

The market's growth will be influenced by the increasing awareness for a healthy lifestyle.

An increasing number of adverse effects of disinfectants could hamper the market growth.

Rising demand in the healthcare sector and the introduction of sustainable packaging materials will provide huge opportunities to the market.

Key players are Reckitt Benckiser Group, Procter and Gamble, Clorox Company, Ecolab Inc., 3M, S.C Johnson & Son Inc., Gojo Industries Inc., Kimberly-Clark, Whitley Corporation, and Medline Industries

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  • Further segmentation of the market on the basis of type, application, end use, product, technology, method, process and any other segment depending on the market
  • Segmentation on the basis of any specific country or region
  • Any segment can be classified on the basis of application
  • Application segment can be further divided on the basis of companies
  • The companies profiled are not limited, we can incorporate additional companies of your choice
  • We can split the company market share on the basis of product, application and region
  • Report can be prepared for any specific country/region/segment
  • Customers can be added on the basis of regions and countries
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1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Product Type
          4.3.2. Market Attractiveness Analysis By Distribution Channel
          4.3.3. Market Attractiveness Analysis By End-User
          4.3.4. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Increasing awareness for a healthy lifestyle
    5.3. Restraints
          5.3.1. An increasing number of adverse effects of disinfectants
    5.4. Opportunities
          5.4.1. Rising demand in the healthcare sector and the introduction of sustainable packaging materials
    5.5. Challenges
          5.5.1. Rising environmental concern

6. Global Disinfectant Spray Market Analysis and Forecast, By Product Type
    6.1. Segment Overview
    6.2. Conventional
    6.3. Organic

7. Global Disinfectant Spray Market Analysis and Forecast, By Distribution Channel
    7.1. Segment Overview
    7.2. Business to Business
    7.3. Business to Consumer

8. Global Disinfectant Spray Market Analysis and Forecast, By End-User
    8.1. Segment Overview
    8.2. Households
    8.3. Food &Agriculture Companies
    8.4. Hospital
    8.5. Transportation
    8.6. Others

9. Global Disinfectant Spray Market Analysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
    9.5. South America
          9.5.1. Brazil
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa

10. Global Disinfectant Spray Market-Competitive Landscape
    10.1. Overview
          10.1.1. Market Share of Key Players in the Disinfectant Spray Market
          10.1.2. Global Company Market Share
          10.1.3. North America Company Market Share
          10.1.4. Europe Company Market Share
          10.1.5. APAC Company Market Share
    10.2. Competitive Situations and Trends
          10.2.1. Product Launches and Developments
          10.2.2. Partnerships, Collaborations, and Agreements
          10.2.3. Mergers & Acquisitions
          10.2.4. Expansions

11. Company Profiles
    11.1. Reckitt Benckiser Group
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company Component Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. Procter and Gamble
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company Component Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. Clorox Company
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company Component Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. Ecolab Inc.
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company Component Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis
    11.5. 3M
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company Component Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis
    11.6. S.C Johnson & Son Inc.
          11.6.1. Business Overview
          11.6.2. Company Snapshot
          11.6.3. Company Market Share Analysis
          11.6.4. Company Component Portfolio
          11.6.5. Recent Developments
          11.6.6. SWOT Analysis
    11.7. Gojo Industries Inc.
          11.7.1. Business Overview
          11.7.2. Company Snapshot
          11.7.3. Company Market Share Analysis
          11.7.4. Company Component Portfolio
          11.7.5. Recent Developments
          11.7.6. SWOT Analysis
    11.8. Kimberly-Clark
          11.8.1. Business Overview
          11.8.2. Company Snapshot
          11.8.3. Company Market Share Analysis
          11.8.4. Company Component Portfolio
          11.8.5. Recent Developments
          11.8.6. SWOT Analysis
    11.9. Whitley Corporation
          11.9.1. Business Overview
          11.9.2. Company Snapshot
          11.9.3. Company Market Share Analysis
          11.9.4. Company Component Portfolio
          11.9.5. Recent Developments
          11.9.6. SWOT Analysis
    11.10. Medline Industries
          11.10.1. Business Overview
          11.10.2. Company Snapshot
          11.10.3. Company Market Share Analysis
          11.10.4. Company Component Portfolio
          11.10.5. Recent Developments
          11.10.6. SWOT Analysis
 

List of Table

1. Global Disinfectant Spray Market, By Product Type, 2019-2030 (USD Billion) 

2. Global Conventional Disinfectant Spray Market, By Region, 2019-2030 (USD Billion) 

3. Global Organic Disinfectant Spray Market, By Region, 2019-2030 (USD Billion)

4. Global Disinfectant Spray Market, By Distribution Channel, 2019-2030 (USD Billion) 

5. Global Business to Business Disinfectant Spray Market, By Region, 2019-2030 (USD Billion) 

6. Global Business to Consumer Disinfectant Spray Market, By Region, 2019-2030 (USD Billion) 

7. Global Disinfectant Spray Market, By End-User, 2019-2030 (USD Billion) 

8. Global Households Disinfectant Spray Market, By Region, 2019-2030 (USD Billion) 

9. Global Food & Agriculture Companies Disinfectant Spray Market, By Region, 2019-2030 (USD Billion) 

10. Global Hospital Disinfectant Spray Market, By Region, 2019-2030 (USD Billion)

11. Global Transportation Disinfectant Spray Market, By Region, 2019-2030 (USD Billion) 

12. Global Others Disinfectant Spray Market, By Region, 2019-2030 (USD Billion)

13. North America Disinfectant Spray Market, By Product Type, 2019-2030 (USD Billion) 

14. North America Disinfectant Spray Market, By Distribution Channel, 2019-2030 (USD Billion) 

15. North America Disinfectant Spray Market, By End-User, 2019-2030 (USD Billion) 

16. U.S. Disinfectant Spray Market, By Product Type, 2019-2030 (USD Billion) 

17. U.S. Disinfectant Spray Market, By Distribution Channel, 2019-2030 (USD Billion) 

18. U.S. Disinfectant Spray Market, By End-User, 2019-2030 (USD Billion) 

19. Canada Disinfectant Spray Market, By Product Type, 2019-2030 (USD Billion) 

20. Canada Disinfectant Spray Market, By Distribution Channel, 2019-2030 (USD Billion) 

21. Canada Disinfectant Spray Market, By End-User, 2019-2030 (USD Billion) 

22. Mexico Disinfectant Spray Market, By Product Type, 2019-2030 (USD Billion) 

23. Mexico Disinfectant Spray Market, By Distribution Channel, 2019-2030 (USD Billion) 

24. Mexico Disinfectant Spray Market, By End-User, 2019-2030 (USD Billion) 

25. Europe Disinfectant Spray Market, By Product Type, 2019-2030 (USD Billion) 

26. Europe Disinfectant Spray Market, By Distribution Channel, 2019-2030 (USD Billion) 

27. Europe Disinfectant Spray Market, By End-User, 2019-2030 (USD Billion) 

28. Germany Disinfectant Spray Market, By Product Type, 2019-2030 (USD Billion) 

29. Germany Disinfectant Spray Market, By Distribution Channel, 2019-2030 (USD Billion) 

30. Germany Disinfectant Spray Market, By End-User, 2019-2030 (USD Billion) 

31. France Disinfectant Spray Market, By Product Type, 2019-2030 (USD Billion) 

32. France Disinfectant Spray Market, By Distribution Channel, 2019-2030 (USD Billion) 

33. France Disinfectant Spray Market, By End-User, 2019-2030 (USD Billion) 

34. U.K. Disinfectant Spray Market, By Product Type, 2019-2030 (USD Billion) 

35. U.K. Disinfectant Spray Market, By Distribution Channel, 2019-2030 (USD Billion) 

36. U.K. Disinfectant Spray Market, By End-User, 2019-2030 (USD Billion) 

37. Italy Disinfectant Spray Market, By Product Type, 2019-2030 (USD Billion) 

38. Italy Disinfectant Spray Market, By Distribution Channel, 2019-2030 (USD Billion) 

39. Italy Disinfectant Spray Market, By End-User, 2019-2030 (USD Billion) 

40. Spain Disinfectant Spray Market, By Product Type, 2019-2030 (USD Billion) 

41. Spain Disinfectant Spray Market, By Distribution Channel, 2019-2030 (USD Billion) 

42. Spain Disinfectant Spray Market, By End-User, 2019-2030 (USD Billion) 

43. Asia Pacific Disinfectant Spray Market, By Product Type, 2019-2030 (USD Billion) 

44. Asia Pacific Disinfectant Spray Market, By Distribution Channel, 2019-2030 (USD Billion) 

45. Asia Pacific Disinfectant Spray Market, By End-User, 2019-2030 (USD Billion) 

46. Japan Disinfectant Spray Market, By Product Type, 2019-2030 (USD Billion) 

47. Japan Disinfectant Spray Market, By Distribution Channel, 2019-2030 (USD Billion) 

48. Japan Disinfectant Spray Market, By End-User, 2019-2030 (USD Billion) 

49. China Disinfectant Spray Market, By Product Type, 2019-2030 (USD Billion) 

50. China Disinfectant Spray Market, By Distribution Channel, 2019-2030 (USD Billion) 

51. China Disinfectant Spray Market, By End-User, 2019-2030 (USD Billion) 

52. India Disinfectant Spray Market, By Product Type, 2019-2030 (USD Billion) 

53. India  Disinfectant Spray Market, By Distribution Channel, 2019-2030 (USD Billion) 

54. India Disinfectant Spray Market, By End-User, 2019-2030 (USD Billion) 

55. South America Disinfectant Spray Market, By Product Type, 2019-2030 (USD Billion) 

56. South America Disinfectant Spray Market, By Distribution Channel, 2019-2030 (USD Billion) 

57. South America Disinfectant Spray Market, By End-User, 2019-2030 (USD Billion) 

58. Brazil Disinfectant Spray Market, By Product Type, 2019-2030 (USD Billion) 

59. Brazil Disinfectant Spray Market, By Distribution Channel, 2019-2030 (USD Billion) 

60. Brazil Disinfectant Spray Market, By End-User, 2019-2030 (USD Billion) 

61. The Middle East and Africa Disinfectant Spray Market, By Product Type, 2019-2030 (USD Billion) 

62. The Middle East and Africa Disinfectant Spray Market, By Distribution Channel, 2019-2030 (USD Billion) 

63. The Middle East and Africa Disinfectant Spray Market, By End-User, 2019-2030 (USD Billion) 

64. UAE Disinfectant Spray Market, By Product Type, 2019-2030 (USD Billion) 

65. UAE Disinfectant Spray Market, By Distribution Channel, 2019-2030 (USD Billion) 

66. UAE Disinfectant Spray Market, By End-User, 2019-2030 (USD Billion) 

67. South Africa Disinfectant Spray Market, By Product Type, 2019-2030 (USD Billion) 

68. South Africa Disinfectant Spray Market, By Distribution Channel, 2019-2030 (USD Billion) 

69. South Africa Disinfectant Spray Market, By End-User, 2019-2030 (USD Billion) 

List of Figures 

1. Global Disinfectant Spray Market Segmentation

2. Disinfectant Spray Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Disinfectant Spray Market Attractiveness Analysis By Product Type

9. Global Disinfectant Spray Market Attractiveness Analysis By Distribution Channel

10. Global Disinfectant Spray Market Attractiveness Analysis By End-User

11. Global Disinfectant Spray Market Attractiveness Analysis By Region

12. Global Disinfectant Spray Market: Dynamics

13. Global Disinfectant Spray Market Share by Product Type (2022 & 2030)

14. Global Disinfectant Spray Market Share by Distribution Channel (2022 & 2030)

15. Global Disinfectant Spray Market Share by End-User (2022 & 2030)

16. Global Disinfectant Spray Market Share by Regions (2022 & 2030)

17. Global Disinfectant Spray Market Share by Company (2021)

This study forecasts revenue at global, regional, and country levels from 2019 to 2030. Brainy Insights has segmented the global disinfectant spray market based on the below-mentioned segments:

Global Disinfectant Spray Market by Product Type:

  • Conventional
  • Organic

Global Disinfectant Spray Market by Distribution Channel:

  • Business to Business
  • Business to Consumer

Global Disinfectant Spray Market by End-User:

  • Households
  • Food & Agriculture Companies
  • Hospital
  • Transportation
  • Others

Global Disinfectant Spray Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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