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Digital Education Market

Digital Education Market Size by Course Type (Business Management, Science, Technology, Engineering, & Mathematics), By Learning Type (Instructor-led, Self-paced), By End-user, Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2024 to 2033

Base Year: 2023 Historical Data: 2020-22
  • Report ID: TBI-12630
  • Published Date: Aug, 2024
  • Pages: 238
  • Category: Information Technology & Semiconductors
  • Format: PDF
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Global digital education market is expected to reach USD 235.64 billion by 2033, at a CAGR of 30% from 2024 to 2033. The global increase in internet penetration is a key factor driving the digital education market. The utilization of digital technologies and tools during teaching and learning, specifically referred to as technology-enhanced learning or digital learning, is what constitutes digital education. This modern approach encompasses two significant categories: blended and virtual learning. Blended learning entails the combination of conventional brick-and-mortar schools with online educational resources requiring both students' physical presence in class alongside digitized instructional content delivery via a computer-mediated platform. Virtual learning is digital education where learning happens with the help of technology. The market's expansion is largely fueled by the rise in smartphone usage, higher internet connectivity worldwide, stimulating teaching methods, and the availability of international resources and teachers, which are major driving factors. Digital education offers customized learning experiences to students and experts alike. It fosters self-initiated skill development, leading to improved critical thinking capability and encouraging motivation through various new avenues for growth.

Market Overview:

The worldwide education system is undergoing a major transformation. There is a growing recognition that education must be seen from the perspective of lifelong learning. People have begun to take control of their education. As a result, a new phase of education, known as "Digital Education," has evolved. Digital education, also known as Technology Enhanced Learning (TEL) or e-Learning, is the creative use of digital tools and technologies in teaching and learning. The innovative audio-video function in digital education improves the cognitive aspects in a child's brain, making it particularly useful for child learning. Digital learning benefits from the INFO-TAINMENT combination, which makes it more practical, usable, and connected to the lives and surroundings in a fun way. To deliver learning, a variety of interactive and blended approaches are employed, including face-to-face interactions with flipped classrooms, online tasks, which are discussed and finished using outside practical scenarios for more in-depth analysis.

Digital Education Market Size

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Market Dynamics:

Drivers
  • Increase in internet penetration

The increasing usage of smartphones, the rise in internet penetration across the globe, engaging teaching methods, availability to global material, and educators' important aspects driving market expansion are all major reasons driving market growth. Personalized learning, effective self-directed learning skills, sharpened critical thinking skills, self-motivation, and extended learning possibilities are the key attributes of digital education for students and professionals.

Restraints:
  • Inadequate social interaction

The lack of face-to-face interaction and direct monitoring is a major factor limiting market expansion, while poor infrastructure in developing nations will provide further challenges to the digital education industry throughout the forecast period.

Opportunities:
  • Rise in the demand for microlearning

Increased demand for microlearning, as well as reduced infrastructure costs, increased scalability using online learning, rising demand for distance education and government initiatives, increased penetration of handheld devices, increased demand by corporations for employee training, increased penetration of portable devices around the world, and rising adequate infrastructure and various gadgets such as e-books, are all factors driving market growth. Furthermore, throughout the forecast period, an increase in the demand for game-based learning and an increase in the adoption of adaptive learning would generate new opportunities for the digital education market.

Challenges:
  • Limited access to the internet

Limited internet connection, unavoidable cheating, self-motivation and good time management skills, and a primary concentration on theory are some of the obstacles related with digital education. Students spend most of their time listening to podcasts, watching videos, and looking at slide presentations. Educators are unable to conduct experiments because of this situation. Only smart devices and a stable internet connection are required for this innovative form of education. For example, in India, the ongoing Covid-19 pandemic has generated three significant concerns with the entire digital education systems, including rising social inequality, informational issues leading to poor educational quality, and an unjustified dependence on digital education after COVID-19.

Segmentation Analysis:

The global digital education market has been segmented based on course type and end-user industry and regions.

  • The course type segment is divided into business management, science, technology, engineering, & mathematics The science, technology, engineering, & mathematics (STEM) segment dominated the market with a market share of around 67% in 2023. STEM graduates are in high demand in a variety of sectors. STEM content helps students in developing a natural desire to understand and explore the world around them, as well as improving scientific reasoning, improving understanding of the engineering design process, and using mathematics and critical thinking. As technology evolves, incorporating it into the classroom and multimedia materials makes it easier for students to understand complicated STEM concepts.
  • The learning type segment is divided into instructor-led, self-paced. During the forecast period, the instructor-led online education segment is expected to grow at the fastest CAGR of 32%. Instructor-led online education involves the delivery of content to students by the instructor, who delivers direct instructions to students, either individually or in groups, at some time during the course. This segment includes all courses that involve some type of instructor-led component for the purposes of this study. Many students, particularly in skill-based courses, prefer instructor-led online education. Though instructor-led online education is more expensive than self-paced online education, it is still less expensive than finding and interacting with a teacher in person. The demand for instructor-led online education is predicted to rise as students become more aware of the benefits of instructor-led education.
  • The end user segment is divided into enterprises, individuals, and academic institutions. In 2023, the academic institutions and individuals segment dominated the market, accounting for around 68% of global revenue. If they include digital education as one of their services, it gives them an advantage over other academic institutions. The restrictions enforced during the epidemic impacted institutes that were only working offline; those who saw this as an opportunity and began offering online services will naturally rise over the rest.
Regional segmentation analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, and the Middle East and Africa. North America region emerged as the largest market for the global digital education market with a 36.7% share of the market revenue in 2023.

North America region Digital Education Market Share in 2023 - 36.7%

 

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  • This is owing to market vendors' rapid product and regional expansion strategies in order to obtain a competitive advantage.
  • On the other hand, over the forecast period, the European market is expected to increase at a stable pace. Furthermore, the European region's growing emphasis on infrastructure, network, and connectivity is expected to improve digital education.
Competitive Analysis:

The key players are now concentrating on implementing strategies such as adopting new technology, product innovations, mergers & acquisitions, joint venture, alliances, and partnerships to improve their market position in the global digital education industry.

Pluralsight's Flow, the company's developer analytics product, was updated in March 2020 with new features. Reporting and analytics tools, support for mob and pair programming, greater interaction with Pluralsight's Skills platform, and an improved user experience are among the new features.

List of Key Market Players:
  • Alison
  • Coursera
  • Edmodo
  • Edureka
  • edX
  • Federica EU
  • FutureLearn
  • Intellipaat
  • Iversity
  • Jigsaw Academy
  • Kadenze
  • Khan Academy
  • LinkedIn
  • Linkstreet Learning
  • Miríadax
  • NovoEd
  • Pluralsight
  • Udacity
  • Udemy
  • XuetangX
Key Target Audience
  • Market Players
  • Investors
  • End-users
  • Government Authorities
  • Consulting And Research Firm
  • Venture capitalists
  • Third-party knowledge providers
  • Value-Added Resellers (VARs)

Report Description:

  • Global Digital Education Market, Industry Analysis, Trends, Analysis and Forecast, 2024 to 2033 is a forthcoming/imminent research report which is to be published by The Brainy Insights.
  • 2023 is considered as the base year of the report. 2020, 2021 and 2022 are considered as the historic years and 2024 to 2033 are the forecast years. The global digital education market is based on revenue (USD Billion). The report incorporates the market study based on revenue. The study covers the market share revenue/market share/volume for each of the segments, regions and countries catering to global digital education market. The regions analyzed for the market are Europe, Asia Pacific, North America, South America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
  • The report encompasses with the relative data & information, which have been validated by the leading industry professionals and experts across the globe. The research report also delivers an outline of the attractiveness of digital education based on course type, learning type, end user and regions which are deduced and formulated based on their growth rate (CAGR), market size, and attractiveness by analyzing the present and prospects to fathom market growth and development in future.
  • The report illustrates the detailed (both quantitative and qualitative) analysis of historical data, revenues, key developments, along with the crucial strategies adopted by key organizations catering to global digital education market. This offers vital and in-depth insights to depict the overall market scenario.
  • The report offers the detailed study for the company profiles of key organizations operating in the global digital education market and a comparative assessment based on their product offering, business overviews, geographic presence, business strategies, segment market share, product development & innovations, recent developments, joint venture, partnerships, mergers & acquisitions, strategic alliances, SWOT analysis, and key financial information. This helps in evaluating the overall competition present in the market scenario.
  • The report provides an elaborative assessment of the porter’s five forces analysis coupled with SWOT analysis to provide business related data and information’s. Porter’s five forces model is analyzed to understand the overall competitive scenario that is prevailing in the market. Additionally, the SWOT analysis identifies both the positive and negative attributes of the market development which influences the company growth and development to sustain and survive in the long run.
  • Along with that, the report also focuses on the market related driving factors, growth limitations (restraints), potential industry opportunities, significant trends and development which act as a key potential for the investors.
  • Potential growth prospects along with the penetration rate analysis of the product (market related i.e., global digital education market) is covered to comprehend the adoption rate and evaluate the market size. 

Frequesntly Asked Questions

As per The Brainy Insights, the size of the digital education market was valued at USD 17.09 Billion in 2023 to USD 235.64 Billion by 2033.

Global Digital Education market is growing at a CAGR of 30% during the forecast period 2024-2033.

North America region emerged as the largest market for the digital education.

The market's growth will be influenced by the increase in internet penetration.

Inadequate social interaction could hamper the market growth.

Rise in the demand for microlearning will provide huge opportunities to the market.

Key players are Alison, Coursera, Edmodo, Edureka, edX, Federica EU, FutureLearn, Intellipaat, Iversity, Jigsaw Academy, Kadenze, Khan Academy, LinkedIn, Linkstreet Learning, Miríadax, NovoEd, Pluralsight, Udacity, Udemy and XuetangX.

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  • Further segmentation of the market on the basis of type, application, end use, product, technology, method, process and any other segment depending on the market
  • Segmentation on the basis of any specific country or region
  • Any segment can be classified on the basis of application
  • Application segment can be further divided on the basis of companies
  • The companies profiled are not limited, we can incorporate additional companies of your choice
  • We can split the company market share on the basis of product, application and region
  • Report can be prepared for any specific country/region/segment
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1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Course Type
          4.3.2. Market Attractiveness Analysis By Learning Type
          4.3.3. Market Attractiveness Analysis By End user
          4.3.4. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Increase in internet penetration
    5.3. Restraints
          5.3.1. Inadequate social interaction
    5.4. Opportunities
          5.4.1. Rise in the demand for microlearning
    5.5. Challenges
          5.5.1. Limited access to the internet

6. Global Digital Education Market Analysis and Forecast, By Course Type
    6.1. Segment Overview
    6.2. Business Management
    6.3. Science, Technology, Engineering, & Mathematics

7. Global Digital Education Market Analysis and Forecast, By Learning Type
    7.1. Segment Overview
    7.2. Instructor-led
    7.3. Self-paced

8. Global Digital Education Market Analysis and Forecast, By End user
    8.1. Segment Overview
    8.2. Enterprises
    8.3. Academic Institutions & Individuals

9. Global Digital Education Market Analysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
    9.5. South America
          9.5.1. Brazil
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa

10. Global Digital Education Market-Competitive Landscape
    10.1. Overview
    10.2. Market Share of Key Players in the Digital Education Market
          10.2.1. Global Company Market Share
          10.2.2. North America Company Market Share
          10.2.3. Europe Company Market Share
          10.2.4. APAC Company Market Share
    10.3. Competitive Situations and Trends
          10.3.1. Product Launches and Developments
          10.3.2. Partnerships, Collaborations, and Agreements
          10.3.3. Mergers & Acquisitions
          10.3.4. Expansions

11. Company Profiles
    11.1. Alison
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company Component Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. Coursera
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company Component Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. Edmodo
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company Component Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. Edureka
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company Component Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis
    11.5. edX
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company Component Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis
    11.6. Federica EU
          11.6.1. Business Overview
          11.6.2. Company Snapshot
          11.6.3. Company Market Share Analysis
          11.6.4. Company Component Portfolio
          11.6.5. Recent Developments
          11.6.6. SWOT Analysis
    11.7. FutureLearn
          11.7.1. Business Overview
          11.7.2. Company Snapshot
          11.7.3. Company Market Share Analysis
          11.7.4. Company Component Portfolio
          11.7.5. Recent Developments
          11.7.6. SWOT Analysis
    11.8. Intellipaat
          11.8.1. Business Overview
          11.8.2. Company Snapshot
          11.8.3. Company Market Share Analysis
          11.8.4. Company Component Portfolio
          11.8.5. Recent Developments
          11.8.6. SWOT Analysis
    11.9. Iversity
          11.9.1. Business Overview
          11.9.2. Company Snapshot
          11.9.3. Company Market Share Analysis
          11.9.4. Company Component Portfolio
          11.9.5. Recent Developments
          11.9.6. SWOT Analysis
    11.10. Jigsaw Academy
          11.10.1. Business Overview
          11.10.2. Company Snapshot
          11.10.3. Company Market Share Analysis
          11.10.4. Company Component Portfolio
          11.10.5. Recent Developments
          11.10.6. SWOT Analysis
    11.11. Kadenze
          11.11.1. Business Overview
          11.11.2. Company Snapshot
          11.11.3. Company Market Share Analysis
          11.11.4. Company Component Portfolio
          11.11.5. Recent Developments
          11.11.6. SWOT Analysis
    11.12. Khan Academy
          11.12.1. Business Overview
          11.12.2. Company Snapshot
          11.12.3. Company Market Share Analysis
          11.12.4. Company Component Portfolio
          11.12.5. Recent Developments
          11.12.6. SWOT Analysis
    11.13. LinkedIn
          11.13.1. Business Overview
          11.13.2. Company Snapshot
          11.13.3. Company Market Share Analysis
          11.13.4. Company Component Portfolio
          11.13.5. Recent Developments
          11.13.6. SWOT Analysis
    11.14. Linkstreet Learning
          11.14.1. Business Overview
          11.14.2. Company Snapshot
          11.14.3. Company Market Share Analysis
          11.14.4. Company Component Portfolio
          11.14.5. Recent Developments
          11.14.6. SWOT Analysis
    11.15. Miríadax
          11.15.1. Business Overview
          11.15.2. Company Snapshot
          11.15.3. Company Market Share Analysis
          11.15.4. Company Component Portfolio
          11.15.5. Recent Developments
          11.15.6. SWOT Analysis
    11.16. NovoEd
          11.16.1. Business Overview
          11.16.2. Company Snapshot
          11.16.3. Company Market Share Analysis
          11.16.4. Company Component Portfolio
          11.16.5. Recent Developments
          11.16.6. SWOT Analysis
    11.17. Pluralsight
          11.17.1. Business Overview
          11.17.2. Company Snapshot
          11.17.3. Company Market Share Analysis
          11.17.4. Company Component Portfolio
          11.17.5. Recent Developments
          11.17.6. SWOT Analysis
    11.18. Udacity
          11.18.1. Business Overview
          11.18.2. Company Snapshot
          11.18.3. Company Market Share Analysis
          11.18.4. Company Component Portfolio
          11.18.5. Recent Developments
          11.18.6. SWOT Analysis
    11.19. Udemy
          11.19.1. Business Overview
          11.19.2. Company Snapshot
          11.19.3. Company Market Share Analysis
          11.19.4. Company Component Portfolio
          11.19.5. Recent Developments
          11.19.6. NovoEd
    11.20. XuetangX
          11.20.1. Business Overview
          11.20.2. Company Snapshot
          11.20.3. Company Market Share Analysis
          11.20.4. Company Component Portfolio
          11.20.5. Recent Developments
          11.20.6. SWOT Analysis

List of Table

1. Global Digital Education Market, By Course Type, 2020-2033 (USD Billion) 

2. Global Business Management Digital Education Market, By Region, 2020-2033 (USD Billion) 

3. Global Science, Technology, Engineering, & Mathematics Digital Education Market, By Region, 2020-2033 (USD Billion) 

4. Global Digital Education Market, By Learning Type, 2020-2033 (USD Billion) 

5. Global Instructor-led Digital Education Market, By Region, 2020-2033 (USD Billion) 

6. Global Self-paced Digital Education Market, By Region, 2020-2033 (USD Billion) 

7. Global Digital Education Market, By End user, 2020-2033 (USD Billion) 

8. Global Enterprises Digital Education Market, By Region, 2020-2033 (USD Billion) 

9. Global Academic Institutions & Individuals Digital Education Market, By Region, 2020-2033 (USD Billion) 

10. Global Home Furnishing Digital Education Market, By Region, 2020-2033 (USD Billion) 

11. Global Digital Education Market, By Region, 2020-2033 (USD Billion) 

12. North America Digital Education Market, By Course Type, 2020-2033 (USD Billion) 

13. North America Digital Education Market, By Learning Type, 2020-2033 (USD Billion) 

14. North America Digital Education Market, By End user, 2020-2033 (USD Billion) 

15. U.S. Digital Education Market, By Course Type, 2020-2033 (USD Billion) 

16. U.S. Digital Education Market, By Learning Type, 2020-2033 (USD Billion) 

17. U.S. Digital Education Market, By End user, 2020-2033 (USD Billion) 

18. Canada Digital Education Market, By Course Type, 2020-2033 (USD Billion) 

19. Canada Digital Education Market, By Learning Type, 2020-2033 (USD Billion) 

20. Canada Digital Education Market, By End user, 2020-2033 (USD Billion) 

21. Mexico Digital Education Market, By Course Type, 2020-2033 (USD Billion) 

22. Mexico Digital Education Market, By Learning Type, 2020-2033 (USD Billion) 

23. Mexico Digital Education Market, By End user, 2020-2033 (USD Billion) 

24. Europe Digital Education Market, By Course Type, 2020-2033 (USD Billion) 

25. Europe Digital Education Market, By Learning Type, 2020-2033 (USD Billion) 

26. Europe Digital Education Market, By End user, 2020-2033 (USD Billion) 

27. Germany Digital Education Market, By Course Type, 2020-2033 (USD Billion) 

28. Germany Digital Education Market, By Learning Type, 2020-2033 (USD Billion) 

29. Germany Digital Education Market, By End user, 2020-2033 (USD Billion) 

30. France Digital Education Market, By Course Type, 2020-2033 (USD Billion) 

31. France Digital Education Market, By Learning Type, 2020-2033 (USD Billion) 

32. France Digital Education Market, By End user, 2020-2033 (USD Billion) 

33. U.K. Digital Education Market, By Course Type, 2020-2033 (USD Billion) 

34. U.K. Digital Education Market, By Learning Type, 2020-2033 (USD Billion) 

35. U.K. Digital Education Market, By End user, 2020-2033 (USD Billion) 

36. Italy Digital Education Market, By Course Type, 2020-2033 (USD Billion) 

37. Italy Digital Education Market, By Learning Type, 2020-2033 (USD Billion) 

38. Italy Digital Education Market, By End user, 2020-2033 (USD Billion) 

39. Spain Digital Education Market, By Course Type, 2020-2033 (USD Billion) 

40. Spain Digital Education Market, By Learning Type, 2020-2033 (USD Billion) 

41. Spain Digital Education Market, By End user, 2020-2033 (USD Billion) 

42. Asia Pacific Digital Education Market, By Course Type, 2020-2033 (USD Billion) 

43. Asia Pacific Digital Education Market, By Learning Type, 2020-2033 (USD Billion) 

44. Asia Pacific Digital Education Market, By End user, 2020-2033 (USD Billion) 

45. Japan Digital Education Market, By Course Type, 2020-2033 (USD Billion) 

46. Japan Digital Education Market, By Learning Type, 2020-2033 (USD Billion) 

47. Japan Digital Education Market, By End user, 2020-2033 (USD Billion) 

48. China Digital Education Market, By Course Type, 2020-2033 (USD Billion) 

49. China Digital Education Market, By Learning Type, 2020-2033 (USD Billion) 

50. China Digital Education Market, By End user, 2020-2033 (USD Billion) 

51. India Digital Education Market, By Course Type, 2020-2033 (USD Billion) 

52. India Digital Education Market, By Learning Type, 2020-2033 (USD Billion) 

53. India Digital Education Market, By End user, 2020-2033 (USD Billion) 

54. South America Digital Education Market, By Course Type, 2020-2033 (USD Billion) 

55. South America Digital Education Market, By Learning Type, 2020-2033 (USD Billion) 

56. South America Digital Education Market, By End user, 2020-2033 (USD Billion) 

57. Brazil Digital Education Market, By Course Type, 2020-2033 (USD Billion) 

58. Brazil Digital Education Market, By Learning Type, 2020-2033 (USD Billion) 

59. Brazil Digital Education Market, By End user, 2020-2033 (USD Billion) 

60. Middle East and Africa Digital Education Market, By Course Type, 2020-2033 (USD Billion) 

61. Middle East and Africa Digital Education Market, By Learning Type, 2020-2033 (USD Billion) 

62. Middle East and Africa Digital Education Market, By End user, 2020-2033 (USD Billion) 

63. UAE Digital Education Market, By Course Type, 2020-2033 (USD Billion) 

64. UAE Digital Education Market, By Learning Type, 2020-2033 (USD Billion) 

65. UAE Digital Education Market, By End user, 2020-2033 (USD Billion) 

66. South Africa Digital Education Market, By Course Type, 2020-2033 (USD Billion) 

67. South Africa Digital Education Market, By Learning Type, 2020-2033 (USD Billion) 

68. South Africa Digital Education Market, By End user, 2020-2033 (USD Billion) 

List of Figures 

1. Global Digital Education Market Segmentation

2. Digital Education Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Digital Education Market Attractiveness Analysis By Course Type 

9. Global Digital Education Market Attractiveness Analysis By Learning Type 

10. Global Digital Education Market Attractiveness Analysis By End user

11. Global Digital Education Market Attractiveness Analysis By Region

12. Global Digital Education Market: Dynamics

13. Global Digital Education Market Share by Course Type (2023 & 2033)

14. Global Digital Education Market Share by Learning Type (2023 & 2033)

15. Global Digital Education Market Share by End user (2023 & 2033)

16. Global Digital Education Market Share by Regions (2023 & 2033)

17. Global Digital Education Market Share by Company (2023)

This study forecasts revenue at global, regional, and country levels from 2020 to 2033. The Brainy Insights has segmented the global Digital Education market based on below mentioned segments:

Global Digital Education Market by Course Type:

  • Business Management
  • Science, Technology, Engineering, & Mathematics

Global Digital Education Market by Learning Type:

  • Instructor-led
  • Self-paced

Global Digital Education Market by End user:

  • Enterprises
  • Academic Institutions & Individuals

Global Digital Education Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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