Dermocosmetics Skincare Products Market

Dermocosmetics Skincare Products Market Size by Product (Anti-aging, Hair & Scalp, Sun Care, Baby Care, Skin Brightening, Anti-stretch Mark), Distribution Channel (Supermarkets & Hypermarkets, Pharmacy, Online), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2022 to 2030

Base Year: 2021 Historical Data: 2019-20
  • Report ID: TBI-13145
  • Published Date: Dec, 2022
  • Pages: 235
  • Category: Consumer Goods
  • Format: PDF
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The dermocosmetics skincare products market was valued at USD 53.1 billion in 2021 and is expected to reach USD 103.5 billion by 2030, expanding at a CAGR of 7.7% from 2022 to 2030. The increase in the number of consumers who have been expanding their skincare regimens, coupled with their willingness to trade mass skincare products for pharmaceutical-based ingredients to treat skin concerns, has been driving the market. Various players in the market have been witnessing increasing sales, which implies a growing awareness and preference for dermocosmetic products.

For instance, L’Oréal’s Active Cosmetics division features top-selling dermocosmetic brands such as SkinCeuticals, La Roche-Posay, VICHY Laboratories, CeraVe, and Decléor Essential Oils Skincare. According to the company’s 2021 annual report, every brand in this category showed a positive increase in revenue and overall growth.

Dermocosmetic products are made of high-tech pharmaceutical active ingredients and formulations and claim to maintain and improve the skin’s issues and health. These ingredients have soothing, healing, and anti-inflammatory effects that address various sensitive skin problems such as eczema, acne, anti-aging, and dehydrated skin.

Consumers are continuously looking for products that target problem areas such as blemish/acne-prone skin, blackheads, dark circles, and sensitive skin, which have risen owing to rising pollution levels and stressful lifestyles. While sensitive skin is not a new consumer need in the dermocosmetic industry, products that claim compatibility are becoming more specialized, such as those that claim to diminish redness and, more specifically, relieve rosacea.

Dermocosmetics Skincare Products Market Size

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According to an article published in Cosmetics & Toiletries, in November 2021, trending search items on its website throughout 2021 included compromised skin and skincare ingredients. Some of the most searched ingredients were Laureth-4, Cocamidopropyl betaine, lauric acid, glycol, and glycerin. The growing inclination of consumers toward such products and pharmaceutical ingredients is likely to bode well for market growth.

Product Insights

Hair & scalp products held the largest market share of more than 35% in 2021. Shampoos and conditioners are the most common products used by consumers for treating concerns such as dandruff, hair fall, dry & dull hair, and others. The increasing cases of hair fall and loss have influenced consumers to care more and use products with active ingredients for better hair & scalp health. Various companies offer the product in this category. For instance, Sebamed offers Anti-Hair Loss Shampoo that contains NHE complex and Ginkgo biloba and is free of soap.

Sun care products are anticipated to register the fastest CAGR during the forecast period. The growing demand for products that protect the skin from UV rays, along with other added benefits is driving the demand for this segment. For instance, CP Skin Health Group, Inc. is a company that offers EltaMD UV Clear Broad-Spectrum SPF 46, which contains niacinamide, hyaluronic acid, and lactic acid, ingredients that promote healthy-looking skin.

Anti-aging dermocosmetic products fight visible signs of aging. Many skincare companies have been using their R&D budget in the dermocosmetics field to obtain innovative molecular designs for anti-aging products. According to skincare experts, anti-aging products should be used in one’s 20s as skin cell turnover decreases by 28%, which is the key component in keeping one’s skin youthful. Therefore, many brands and companies have launched anti-aging creams, moisturizers, and lotions for Gen Z and millennials as the trend gains major traction in the market.

Distribution Channel Insights

The online distribution channel is anticipated to register the fastest growth during the forecast period. The sale through this channel is driven by increasing internet penetration in developing countries like India and growing dependency on e-commerce platforms for shopping owing to the convenience offered by this channel, such as ease of browsing and comparison, free-home delivery, easy return & exchange, and after-sale service. 

The pharmacy distribution channel accounted for the largest market share of more than 30% in 2021. Consumers prefer to purchase dermocosmetics products through this channel owing to the wide availability of brands at these stores. Further, according to the CEO of Walgreens, covid-19 had halo effects on the sale of dermocosmetics through pharmacy channels, as customers after receiving their vaccine dose started shopping from these stores for every product ranging from beauty to medications.  

Regional Insights

Europe led the market, with a share of 36.1% in 2021. Increased interest of people in improving their appearance, complemented by high disposable incomes in several European countries, is contributing to the growth of the European dermocosmetics market. According to a survey of 2000 women in the UK, undertaken by the brand Venus in 2021, an average woman spends about half an hour each week on skin care for their face.

The article further states that 76% of women place the most importance on their face, whereas 17% of women spend more than 30 minutes on face care by using various facial care products such as moisturizers, cleansers, and serums. The increasing consciousness about the importance of skincare is expected to create various opportunities for dermocosmetics skin care products in the future.

Asia Pacific is anticipated to witness the highest CAGR of 8.8% from 2022-2030. With the increasing influence of western countries, individuals in Asian countries have been spending higher on high-quality products that can deliver better results with fewer side effects. This is expected to bring consumer interest in natural and organic dermocosmetics in the region. Several brands have been entering the Asian markets. For instance, in November 2021, Boiron, a leading brand in skincare products announced the launch of a new product line of dermocosmetics—Dermoplasmine—in leading markets globally, including Asian countries. Such product launches in the region are expected to increase awareness and product visibility in Asian countries.

Key Companies

  • Unilever
  • Procter & Gamble
  • Beiersdorf
  • L’Oréal Groupe
  • Shiseido Co., Limited
  • Johnson & Johnson Services, Inc.
  • Kanebo Cosmetics Inc.
  • Himalaya Wellness Company
  • Galenia Skin Care
  • Avon Products, Inc.
  • GALDERMA

Segments Covered in the Report

  • Product
    • Anti-aging
      • Serum
      • Creams & Moisturizers
      • Others
    • Hair & Scalp
      • Shampoo
      • Conditioners
      • Hair Serum
      • Others
    • Sun Care
      • Sunscreen
      • After Sun Care
      • Others
    • Baby Care
      • Cream & Moisturizers
      • Shampoo
      • Oil
      • Others
    • Skin Brightening
      • Cream & Moisturizers
      • Face Wash & Cleansers
      • Others
    • Anti-stretch Mark
      • Oil
      • Creams
      • Others
    • Others
  • Distribution Channel
    • Supermarkets & Hypermarkets
    • Pharmacy
    • Online
    • Others
  • Regional
    • North America
      • US
      • Canada
      • Mexico
    • Europe
      • UK
      • Germany
      • France
      • Italy
      • Spain
    • Asia Pacific
      • China
      • Japan
      • India
      • South Korea
      • Philippines
      • Australia
    • Central and South America
      • Brazil
    • Middle East and Africa
      • South Africa
      • UAE

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis by Product
          4.3.2. Market Attractiveness Analysis by Distribution Channel
          4.3.3. Market Attractiveness Analysis by Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Increase in the number of consumers
    5.3. Restraints
          5.3.1. High cost of the products
    5.4. Opportunities
          5.4.1. Growing focus on online shopping
    5.5. Challenges
          5.5.1. Availability of counterfeit products

6. Global Dermocosmetics Skincare Products Market Analysis and Forecast, By Product
    6.1. Segment Overview
    6.2. Anti-Aging
          6.2.1. Serum
          6.2.2. Creams & Moisturizers
          6.2.3. Others
    6.3. Hair & Scalp
          6.3.1. Shampoo
          6.3.2. Conditioners
          6.3.3. Hair Serum
          6.3.4. Others
    6.4. Sun Care
          6.4.1. Sunscreen
          6.4.2. After Sun Care
          6.4.3. Others
    6.5. Baby Care
          6.5.1. Cream & Moisturizers
          6.5.2. Shampoo
          6.5.3. Oil
          6.5.4. Others
    6.6. Skin Brightening
          6.6.1. Cream & Moisturizers
          6.6.2. Face Wash & Cleansers
          6.6.3. Others
    6.7. Anti-stretch Mark
          6.7.1. Oil
          6.7.2. Creams
          6.7.3. Others
    6.8. Others

7. Global Dermocosmetics Skincare Products Market Analysis and Forecast, By Distribution Channel
    7.1. Segment Overview
    7.2. Supermarkets & Hypermarkets
    7.3. Pharmacy
    7.4. Online
    7.5. Others

8. Global Dermocosmetics Skincare Products Market Analysis and Forecast, By Regional Analysis
    8.1. Segment Overview
    8.2. North America
          8.2.1. U.S.
          8.2.2. Canada
          8.2.3. Mexico
    8.3. Europe
          8.3.1. Germany
          8.3.2. France
          8.3.3. U.K.
          8.3.4. Italy
          8.3.5. Spain
    8.4. Asia-Pacific
          8.4.1. Japan
          8.4.2. China
          8.4.3. India
    8.5. South America
          8.5.1. Brazil
    8.6. Middle East and Africa
          8.6.1. UAE
          8.6.2. South Africa

9. Global Dermocosmetics Skincare Products Market-Competitive Landscape
    9.1. Overview
    9.2. Market Share of Key Players in the Dermocosmetics Skincare Products Market
          9.2.1. Global Company Market Share
          9.2.2. North America Company Market Share
          9.2.3. Europe Company Market Share
          9.2.4. APAC Company Market Share
    9.3. Competitive Situations and Trends
          9.3.1. Product Launches and Developments
          9.3.2. Partnerships, Collaborations, and Agreements
          9.3.3. Mergers & Acquisitions
          9.3.4. Expansions

10. Company Profiles
    10.1. Unilever
          10.1.1. Business Overview
          10.1.2. Company Snapshot
          10.1.3. Company Market Share Analysis
          10.1.4. Company Product Portfolio
          10.1.5. Recent Developments
          10.1.6. SWOT Analysis
    10.2. Procter & Gamble
          10.2.1. Business Overview
          10.2.2. Company Snapshot
          10.2.3. Company Market Share Analysis
          10.2.4. Company Product Portfolio
          10.2.5. Recent Developments
          10.2.6. SWOT Analysis
    10.3. Beiersdorf
          10.3.1. Business Overview
          10.3.2. Company Snapshot
          10.3.3. Company Market Share Analysis
          10.3.4. Company Product Portfolio
          10.3.5. Recent Developments
          10.3.6. SWOT Analysis
    10.4. L’Oréal Groupe
          10.4.1. Business Overview
          10.4.2. Company Snapshot
          10.4.3. Company Market Share Analysis
          10.4.4. Company Product Portfolio
          10.4.5. Recent Developments
          10.4.6. SWOT Analysis
    10.5. Shiseido Co., Limited
          10.5.1. Business Overview
          10.5.2. Company Snapshot
          10.5.3. Company Market Share Analysis
          10.5.4. Company Product Portfolio
          10.5.5. Recent Developments
          10.5.6. SWOT Analysis
    10.6. Johnson & Johnson Services, Inc.
          10.6.1. Business Overview
          10.6.2. Company Snapshot
          10.6.3. Company Market Share Analysis
          10.6.4. Company Product Portfolio
          10.6.5. Recent Developments
          10.6.6. SWOT Analysis
    10.7. Kanebo Cosmetics Inc.
          10.7.1. Business Overview
          10.7.2. Company Snapshot
          10.7.3. Company Market Share Analysis
          10.7.4. Company Product Portfolio
          10.7.5. Recent Developments
          10.7.6. SWOT Analysis
    10.8. Himalaya Wellness Company
          10.8.1. Business Overview
          10.8.2. Company Snapshot
          10.8.3. Company Market Share Analysis
          10.8.4. Company Product Portfolio
          10.8.5. Recent Developments
          10.8.6. SWOT Analysis
    10.9. Galenia Skin Care
          10.9.1. Business Overview
          10.9.2. Company Snapshot
          10.9.3. Company Market Share Analysis
          10.9.4. Company Product Portfolio
          10.9.5. Recent Developments
          10.9.6. SWOT Analysis
    10.10. Avon Products, Inc.
          10.10.1. Business Overview
          10.10.2. Company Snapshot
          10.10.3. Company Market Share Analysis
          10.10.4. Company Product Portfolio
          10.10.5. Recent Developments
          10.10.6. SWOT Analysis
    10.11. GALDERMA
          10.11.1. Business Overview
          10.11.2. Company Snapshot
          10.11.3. Company Market Share Analysis
          10.11.4. Company Product Portfolio
          10.11.5. Recent Developments
          10.11.6. SWOT Analysis
 

List of Table

1. Global Dermocosmetics Skincare Products Market, By Product, 2019-2030 (USD Billion) 

2. Global Anti-Aging Dermocosmetics Skincare Products Market, By Region, 2019-2030 (USD Billion) 

3. Global Hair & Scalp Dermocosmetics Skincare Products Market, By Region, 2019-2030 (USD Billion) 

4. Global Sun Care Dermocosmetics Skincare Products Market, By Region, 2019-2030 (USD Billion) 

5. Global Baby Care Dermocosmetics Skincare Products Market, By Region, 2019-2030 (USD Billion) 

6. Global Skin Brightening Dermocosmetics Skincare Products Market, By Region, 2019-2030 (USD Billion) 

7. Global Anti-stretch Mark Dermocosmetics Skincare Products Market, By Region, 2019-2030 (USD Billion) 

8. Global Others Dermocosmetics Skincare Products Market, By Region, 2019-2030 (USD Billion) 

9. Global Dermocosmetics Skincare Products Market, By Distribution Channel, 2019-2030 (USD Billion) 

10. Global Supermarkets & Hypermarkets Dermocosmetics Skincare Products Market, By Region, 2019-2030 (USD Billion) 

11. Global Pharmacy Dermocosmetics Skincare Products Market, By Region, 2019-2030 (USD Billion) 

12. Global Online Dermocosmetics Skincare Products Market, By Region, 2019-2030 (USD Billion) 

13. Global Others Dermocosmetics Skincare Products Market, By Region, 2019-2030 (USD Billion) 

14. Global Dermocosmetics Skincare Products Market, By Region, 2019-2030 (USD Billion) 

15. North America Dermocosmetics Skincare Products Market, By Product, 2019-2030 (USD Billion) 

16. North America Dermocosmetics Skincare Products Market, By Distribution Channel, 2019-2030 (USD Billion) 

17. U.S. Dermocosmetics Skincare Products Market, By Product, 2019-2030 (USD Billion) 

18. U.S. Dermocosmetics Skincare Products Market, By Distribution Channel, 2019-2030 (USD Billion) 

19. Canada Dermocosmetics Skincare Products Market, By Product, 2019-2030 (USD Billion) 

20. Canada Dermocosmetics Skincare Products Market, By Distribution Channel, 2019-2030 (USD Billion) 

21. Mexico Dermocosmetics Skincare Products Market, By Product, 2019-2030 (USD Billion) 

22. Mexico Dermocosmetics Skincare Products Market, By Distribution Channel, 2019-2030 (USD Billion) 

23. Europe Dermocosmetics Skincare Products Market, By Product, 2019-2030 (USD Billion) 

24. Europe Dermocosmetics Skincare Products Market, By Distribution Channel, 2019-2030 (USD Billion) 

25. Germany Dermocosmetics Skincare Products Market, By Product, 2019-2030 (USD Billion) 

26. Germany Dermocosmetics Skincare Products Market, By Distribution Channel, 2019-2030 (USD Billion) 

27. France Dermocosmetics Skincare Products Market, By Product, 2019-2030 (USD Billion) 

28. France Dermocosmetics Skincare Products Market, By Distribution Channel, 2019-2030 (USD Billion) 

29. U.K. Dermocosmetics Skincare Products Market, By Product, 2019-2030 (USD Billion) 

30. U.K. Dermocosmetics Skincare Products Market, By Distribution Channel, 2019-2030 (USD Billion) 

31. Italy Dermocosmetics Skincare Products Market, By Product, 2019-2030 (USD Billion) 

32. Italy Dermocosmetics Skincare Products Market, By Distribution Channel, 2019-2030 (USD Billion) 

33. Spain Dermocosmetics Skincare Products Market, By Product, 2019-2030 (USD Billion) 

34. Spain Dermocosmetics Skincare Products Market, By Distribution Channel, 2019-2030 (USD Billion) 

35. Asia Pacific Dermocosmetics Skincare Products Market, By Product, 2019-2030 (USD Billion) 

36. Asia Pacific Dermocosmetics Skincare Products Market, By Distribution Channel, 2019-2030 (USD Billion) 

37. Japan Dermocosmetics Skincare Products Market, By Product, 2019-2030 (USD Billion) 

38. Japan Dermocosmetics Skincare Products Market, By Distribution Channel, 2019-2030 (USD Billion) 

39. China Dermocosmetics Skincare Products Market, By Product, 2019-2030 (USD Billion) 

40. China Dermocosmetics Skincare Products Market, By Distribution Channel, 2019-2030 (USD Billion) 

41. India Dermocosmetics Skincare Products Market, By Product, 2019-2030 (USD Billion) 

42. India Dermocosmetics Skincare Products Market, By Distribution Channel, 2019-2030 (USD Billion) 

43. South America Dermocosmetics Skincare Products Market, By Product, 2019-2030 (USD Billion) 

44. South America Dermocosmetics Skincare Products Market, By Distribution Channel, 2019-2030 (USD Billion) 

45. Brazil Dermocosmetics Skincare Products Market, By Product, 2019-2030 (USD Billion) 

46. Brazil Dermocosmetics Skincare Products Market, By Distribution Channel, 2019-2030 (USD Billion) 

47. Middle East and Africa Dermocosmetics Skincare Products Market, By Product, 2019-2030 (USD Billion) 

48. Middle East and Africa Dermocosmetics Skincare Products Market, By Distribution Channel, 2019-2030 (USD Billion) 

49. UAE Dermocosmetics Skincare Products Market, By Product, 2019-2030 (USD Billion) 

50. UAE Dermocosmetics Skincare Products Market, By Distribution Channel, 2019-2030 (USD Billion) 

51. South Africa Dermocosmetics Skincare Products Market, By Product, 2019-2030 (USD Billion) 

52. South Africa Dermocosmetics Skincare Products Market, By Distribution Channel, 2019-2030 (USD Billion) 

List of Figures 

1. Global Dermocosmetics Skincare Products Market Segmentation

2. Dermocosmetics Skincare Products Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Dermocosmetics Skincare Products Market Attractiveness Analysis by Product

9. Global Dermocosmetics Skincare Products Market Attractiveness Analysis by Distribution Channel

10. Global Dermocosmetics Skincare Products Market Attractiveness Analysis by Region

11. Global Dermocosmetics Skincare Products Market: Dynamics

12. Global Dermocosmetics Skincare Products Market Share by Product (2022 & 2030)

13. Global Dermocosmetics Skincare Products Market Share by Distribution Channel (2022 & 2030)

14. Global Dermocosmetics Skincare Products Market Share by Regions (2022 & 2030)

15. Global Dermocosmetics Skincare Products Market Share by Company (2021)

Segments Covered in the Report

  • Product
    • Anti-aging
      • Serum
      • Creams & Moisturizers
      • Others
    • Hair & Scalp
      • Shampoo
      • Conditioners
      • Hair Serum
      • Others
    • Sun Care
      • Sunscreen
      • After Sun Care
      • Others
    • Baby Care
      • Cream & Moisturizers
      • Shampoo
      • Oil
      • Others
    • Skin Brightening
      • Cream & Moisturizers
      • Face Wash & Cleansers
      • Others
    • Anti-stretch Mark
      • Oil
      • Creams
      • Others
    • Others
  • Distribution Channel
    • Supermarkets & Hypermarkets
    • Pharmacy
    • Online
    • Others
  • Regional
    • North America
      • US
      • Canada
      • Mexico
    • Europe
      • UK
      • Germany
      • France
      • Italy
      • Spain
    • Asia Pacific
      • China
      • Japan
      • India
      • South Korea
      • Philippines
      • Australia
    • Central and South America
      • Brazil
    • Middle East and Africa
      • South Africa
      • UAE

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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