Dental Floss Market

Dental Floss Market Size by Product (Waxed Floss, Unwaxed Floss, and Dental Tape), Distribution Channel (Offline and Online), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2024 to 2033

Base Year: 2023 Historical Data: 2020-22
  • Report ID: TBI-14469
  • Published Date: Jul, 2024
  • Pages: 239
  • Category: Consumer Goods
  • Format: PDF
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The global dental floss market was valued at USD 600 million in 2023 and grew at a CAGR of 6% from 2024 to 2033. The market is expected to reach USD 1074.50 million by 2033. The growing awareness about oral health will drive the growth of the global dental floss market.

Market Introduction:

Dental floss is a vital component of oral or dental hygiene. It is as important as brushing and mouthwashes. It is used to effectively clean spaces between the teeth which are often very difficult for brushes to reach. Dental floss has a thread-like structure that can go between compact tooth space as clean anything stuck between it. it is primarily made of nylon or Teflon. Use of dental floss along with brushing and mouthwashes effectively prevents plaque, bad breath, cavities and gingivitis. It is flexible making it easy for the user to reach all the places. It does not break easily as it has a high tensile strength. It is durable. Advancements in materials have led to eco-friendly and biodegradable flosses being available in the market. brushing alone is not sufficient, and therefore flossing is recommended by professionals. Regular dental flossing offers both long-term and short-term benefits for overall oral health. It is available in any nearby general store. They are affordable and come in various sizes and varieties.

Dental Floss Market Size

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Recent Development
  • To maintain clean and healthy teeth and gums, the American Dental Association advises flossing at least once a day.  Nevertheless, just 68% of Americans floss at least once a week, and 32% of Americans never floss at all.  The world's first electric flosser is available from direct-to-consumer dental health firm Flaus, making flossing quick, simple, and comfortable.  The waterproof Flaus machine, which utilizes head refills that cost $19 for a pack of 90, retails for $99 and functions similarly to an electric toothbrush with sonic vibrations.  Five times faster than with traditional flossing, users may floss with Flaus in less than a minute.  Eighty percent of users, according to the firm, are flossing more frequently now that they use Flaus.

Market Dynamics:

Drivers

The growing awareness about oral hygiene and health – The rising awareness about oral hygiene and overall dental health will contribute to the increasing demand for dental floss. The awareness is brought forth given the growing access to information about oral health, causes, habits to effectively prevent oral problems and maintain good dental health. Education campaigns and awareness initiatives by the healthcare committee have also increase knowledge about it in the general populace. Market players are investing heavily in marketing campaigns to raise awareness about oral health and how their products might facilitate consumers in achieving dental hygiene. Furthermore, dental hygiene enhances confidence which also drives the need for dental hygiene products. therefore, the growing awareness about oral hygiene and health will contribute the increasing demand for dental floss which a vital product in achieving good overall oral health.

Restraints:

The difficulty in using dental floss dental floss is a thread-like product which is used to clean spaces between teeth. The teeth are so closely packed and crowded sometimes that it is difficult for the floss to go through. Additionally, it is difficult to place hands inside the mouth to enable a back-and-forth motion for cleaning spaces between the teeth. It can lead to frustration which leads to majority skipping the routine altogether. It can become time-consuming which is not appreciated in a fast-paced modern world. It is even more frustrating for individuals with braces, kids and the elderly. The difficulty in using also leads to ineffective use of dental floss. Therefore, the difficulty of using dental floss will limit the market’s growth.

Opportunities:

Product and design innovations – the drawbacks and limitations of dental floss like the difficulty in using them and the time-consuming process of flossing has led to design and product innovation that have made it easier to use. For instance, the use of softer materials for sensitive gums have led to a greater adoption of dental floss across all age groups. Softer materials and gentler and make flossing more comfortable. Dental floss with handles has made it easy to use and move around in the mouth, reducing time and frustration associated with traditional flossing. It makes it easier for users to floss, which leads to more people adopting flossing and sticking to the habits. It also leads to children adopting the habits and continuing the same in their adulthood. Therefore, product and design innovations will lead to easier to use, comfortable and ergonomic dental floss, which will drive the market’s growth during the forecast period.

Regional segmentation analysis:

The regions analysed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. North America emerged as the most significant global dental floss market, with a 35% market revenue share in 2023.

The high rate of awareness about oral hygiene and importance of brushing and flossing highlights the dominance of the region in the market. high education rates, better advocacy for oral health and media and marketing campaigns promoting their products by highlight the importance of effective oral hygiene habits also contributes to the market’s growth. the strong network of clinics and hospitals along with professionals spreading awareness about oral hygiene benefits the market. accessibility to products through a robust distribution channel infrastructure also augment the market’s growth. higher disposable income enables the population to spend on these products which also drives the market’s growth.

North America Region Dental Floss Market Share in 2023 - 35%

 

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Product Segment Analysis

The product segment is divided into waxed floss, unwaxed floss, and dental tape. The waxed floss segment dominated the market, with a market share of around 55% in 2023. Waxed dental floss has wax over the floss. The wax comes from beeswax. The wax makes the surface smoother and easier to glide on the teeth’s surface. It also reduces the breakage making flosses more durable. Wax makes the flossing experience more comfortable and thereby ensures that the user sticks to the habit. Waxed floss is also available in different flavours which enhances flossing for users, especially children. The smooth function reduces friction which is ideal for sensitive gums.

Distribution channel Segment Analysis

The distribution channel segment is divided into offline and online. The offline segment dominated the market, with a market share of around 62% in 2023. Offline distribution channels include the brick-and-mortar stores like supermarket/hypermarket, drugstores, pharmacies, specialty stores, convenience stores etc. they are accessible as they can be found at every corner in every town which makes shopping convenient for consumers. they also provide a wide variety of choices from different brands and one place which enables consumers to make informed choices. it has staff that can help consumers with making this choice and resolve any questions they have or make recommendations according to their needs. there is no delay in acquiring the products unlike in online purchase where the customer needs to wait for the product to be shipped and delivered. Customers can purchase other products at the same place, which enhances convenience and the overall shopping experience. visibility.

Some of the Key Market Players:
  • Church & Dwight Co., Inc.
  • Colgate-Palmolive Company
  • Dr. Fresh, LLC
  • Johnson & Johnson Services, Inc.
  • Lion Corporation
  • Prestige Consumer Healthcare, Inc.
  • Procter & Gamble
  • Shantou Oral Health Co. Ltd
  • The Humble Co.
  • Water Pik, Inc.

Report Description:

Attribute Description
Market Size Revenue (USD Million)
Market size value in 2023 USD 600 Million
Market size value in 2033 USD 1074.50 Million
CAGR (2024 to 2033) 6%
Historical data 2020-2022
Base Year 2023
Forecast 2024-2033
Region The regions analysed for the market are Asia Pacific, Europe, South America, North America, and Middle East and Africa. Furthermore, the regions are further analysed at the country level.
Segments Product and Distribution Channel

Frequesntly Asked Questions

As per The Brainy Insights, the size of the global dental floss market was valued at USD 600 million in 2023 to USD 1074.50 million by 2033.

Global dental floss market is growing at a CAGR of 6% during the forecast period 2024-2033.

The market's growth will be influenced by the growing awareness about oral hygiene and health.

The difficulty in using dental floss could hamper the market growth.

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This study forecasts revenue at global, regional, and country levels from 2020 to 2033. The Brainy Insights has segmented the global dental floss market based on below mentioned segments:

Global Dental Floss Market by Product:

  • Waxed Floss
  • Unwaxed Floss
  • Dental Tape

Global Dental Floss Market by Distribution Channel:

  • Offline
  • Online

Global Dental Floss Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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