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The global dental floss market was valued at USD 600 million in 2023 and grew at a CAGR of 6% from 2024 to 2033. The market is expected to reach USD 1074.50 million by 2033. The growing awareness about oral health will drive the growth of the global dental floss market.
Dental floss is a vital component of oral or dental hygiene. It is as important as brushing and mouthwashes. It is used to effectively clean spaces between the teeth which are often very difficult for brushes to reach. Dental floss has a thread-like structure that can go between compact tooth space as clean anything stuck between it. it is primarily made of nylon or Teflon. Use of dental floss along with brushing and mouthwashes effectively prevents plaque, bad breath, cavities and gingivitis. It is flexible making it easy for the user to reach all the places. It does not break easily as it has a high tensile strength. It is durable. Advancements in materials have led to eco-friendly and biodegradable flosses being available in the market. brushing alone is not sufficient, and therefore flossing is recommended by professionals. Regular dental flossing offers both long-term and short-term benefits for overall oral health. It is available in any nearby general store. They are affordable and come in various sizes and varieties.
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The growing awareness about oral hygiene and health – The rising awareness about oral hygiene and overall dental health will contribute to the increasing demand for dental floss. The awareness is brought forth given the growing access to information about oral health, causes, habits to effectively prevent oral problems and maintain good dental health. Education campaigns and awareness initiatives by the healthcare committee have also increase knowledge about it in the general populace. Market players are investing heavily in marketing campaigns to raise awareness about oral health and how their products might facilitate consumers in achieving dental hygiene. Furthermore, dental hygiene enhances confidence which also drives the need for dental hygiene products. therefore, the growing awareness about oral hygiene and health will contribute the increasing demand for dental floss which a vital product in achieving good overall oral health.
The difficulty in using dental floss – dental floss is a thread-like product which is used to clean spaces between teeth. The teeth are so closely packed and crowded sometimes that it is difficult for the floss to go through. Additionally, it is difficult to place hands inside the mouth to enable a back-and-forth motion for cleaning spaces between the teeth. It can lead to frustration which leads to majority skipping the routine altogether. It can become time-consuming which is not appreciated in a fast-paced modern world. It is even more frustrating for individuals with braces, kids and the elderly. The difficulty in using also leads to ineffective use of dental floss. Therefore, the difficulty of using dental floss will limit the market’s growth.
Product and design innovations – the drawbacks and limitations of dental floss like the difficulty in using them and the time-consuming process of flossing has led to design and product innovation that have made it easier to use. For instance, the use of softer materials for sensitive gums have led to a greater adoption of dental floss across all age groups. Softer materials and gentler and make flossing more comfortable. Dental floss with handles has made it easy to use and move around in the mouth, reducing time and frustration associated with traditional flossing. It makes it easier for users to floss, which leads to more people adopting flossing and sticking to the habits. It also leads to children adopting the habits and continuing the same in their adulthood. Therefore, product and design innovations will lead to easier to use, comfortable and ergonomic dental floss, which will drive the market’s growth during the forecast period.
The regions analysed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. North America emerged as the most significant global dental floss market, with a 35% market revenue share in 2023.
The high rate of awareness about oral hygiene and importance of brushing and flossing highlights the dominance of the region in the market. high education rates, better advocacy for oral health and media and marketing campaigns promoting their products by highlight the importance of effective oral hygiene habits also contributes to the market’s growth. the strong network of clinics and hospitals along with professionals spreading awareness about oral hygiene benefits the market. accessibility to products through a robust distribution channel infrastructure also augment the market’s growth. higher disposable income enables the population to spend on these products which also drives the market’s growth.
North America Region Dental Floss Market Share in 2023 - 35%
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The product segment is divided into waxed floss, unwaxed floss, and dental tape. The waxed floss segment dominated the market, with a market share of around 55% in 2023. Waxed dental floss has wax over the floss. The wax comes from beeswax. The wax makes the surface smoother and easier to glide on the teeth’s surface. It also reduces the breakage making flosses more durable. Wax makes the flossing experience more comfortable and thereby ensures that the user sticks to the habit. Waxed floss is also available in different flavours which enhances flossing for users, especially children. The smooth function reduces friction which is ideal for sensitive gums.
The distribution channel segment is divided into offline and online. The offline segment dominated the market, with a market share of around 62% in 2023. Offline distribution channels include the brick-and-mortar stores like supermarket/hypermarket, drugstores, pharmacies, specialty stores, convenience stores etc. they are accessible as they can be found at every corner in every town which makes shopping convenient for consumers. they also provide a wide variety of choices from different brands and one place which enables consumers to make informed choices. it has staff that can help consumers with making this choice and resolve any questions they have or make recommendations according to their needs. there is no delay in acquiring the products unlike in online purchase where the customer needs to wait for the product to be shipped and delivered. Customers can purchase other products at the same place, which enhances convenience and the overall shopping experience. visibility.
Report Description:
| Attribute | Description |
|---|---|
| Market Size | Revenue (USD Million) |
| Market size value in 2023 | USD 600 Million |
| Market size value in 2033 | USD 1074.50 Million |
| CAGR (2024 to 2033) | 6% |
| Historical data | 2020-2022 |
| Base Year | 2023 |
| Forecast | 2024-2033 |
| Region | The regions analysed for the market are Asia Pacific, Europe, South America, North America, and Middle East and Africa. Furthermore, the regions are further analysed at the country level. |
| Segments | Product and Distribution Channel |
As per The Brainy Insights, the size of the global dental floss market was valued at USD 600 million in 2023 to USD 1074.50 million by 2033.
Global dental floss market is growing at a CAGR of 6% during the forecast period 2024-2033.
The market's growth will be influenced by the growing awareness about oral hygiene and health.
The difficulty in using dental floss could hamper the market growth.
This study forecasts revenue at global, regional, and country levels from 2020 to 2033. The Brainy Insights has segmented the global dental floss market based on below mentioned segments:
Global Dental Floss Market by Product:
Global Dental Floss Market by Distribution Channel:
Global Dental Floss Market by Region:
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