The global decorative coatings market is expected to reach USD 99.66 billion by 2030, at a CAGR of 4.07% from 2022 to 2030. The increasing development of the construction enterprise drives the expansion of the decorative coatings market.
Decorative coatings are applied to the interior and exterior residential, institutional & industrial buildings. These coatings are employed at room temperature. Also, these are utilized for coating metal objects & plastic materials. These are also used as a protectant & colorant for wooden, metal, and concrete structures against bleaching, chalking, and general deterioration. Decorative coatings protect the buildings from harsh weather & external conditions like acid rain, UV radiation, extreme temperature, and foreign particles.
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The ever-increasing demand from the construction enterprise is the driving factor of market growth. Further, the construction involves different activities, including residential, alteration & repair of commercial, non-residential, and infrastructural structures. Moreover, the increase in the number of upcoming commercial building projects, particularly in the Middle East & Africa, and the Asia Pacific, are anticipated to propel the decorative coatings market in these regions. Thus, these coatings are mainly utilized for interior decoration elements like wall painting, sculptures, wood flooring, and furniture. The decorative coatings market is estimated to increase due to the enhanced social & financial status of the population, particularly in developing economies. Furthermore, the reconstruction & renovation activities in the construction sector also propel the global decorative coatings market.
The stringent rules on producing decorative coatings that utilize harmful VOC chemicals can generate adverse impacts on the environment and is a key factor restraining the growth of the decorative coatings market. Moreover, the potential changes in rules can make uncertainty throughout the value chain. This uncertainty refers to the time the manufacturers take at each node to accept the new law & adopt new technology. Further, the various time-consuming regulatory modifications in other regions can influence the channel partners, raw material producers, end-users, and formulators. Thus, the fluctuating raw material costs are another factor that can impede the market's growth.
The developing economies are investing in large-scale infrastructure development projects. Further, the markets in these economies are detecting higher growth than those in Europe and North America. In addition, a stable economy, rapid urbanization, and increasing construction initiative have fuelled the demand for decorative coatings in some APAC nations. This factor is helping to propel the market growth during the forecast period. Further, the progressive technologies that contain green layers, Nano TiO2 photocatalysts, and introducing processes to reduce the drying time are opportunities for market growth. Additionally, the increase in the R & D investments along with ongoing product growth that enhances the product's performance is helping to propel the market growth during the forecast period.
The global decorative coatings market has been segmented based on product type, resin type, coating type, technology, application, and regions.
The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. Asia Pacific region emerged as the largest market for the global decorative coatings market, with a 49.22% share of the market revenue in 2021.
Asia Pacific Region Decorative Coatings Market Share in 2021 - 49.22%
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The key players are now concentrating on implementing strategies such as adopting new technology, product innovations, mergers & acquisitions, joint venture, alliances, and partnerships to improve their market position in the global decorative coatings industry.
As per The Brainy Insights, the size of the decorative coatings market was valued at USD 69.60 billion in 2021 to USD 99.66 billion by 2030.
Global decorative coatings market is growing at a CAGR of 4.07% during the forecast period 2022-2030.
The global decorative coatings market has been segmented based on product type, resin type, coating type, technology, application, and regions. The emulsions segment led product type segment in 2021.
Asia Pacific region emerged as the largest market for the decorative coatings.
The market's growth will be influenced by the increasing demand from the construction enterprise.
The fluctuating raw material price could hamper the market growth.
The investments in the emerging industry will provide huge opportunities to the market.
Key players are PPG Industries Inc, The Sherwin-Williams Company, AkzoNobel N.V.,BASF SE, Kansai Paints Co., Ltd., Asian Paints Limited, Nippon Paint Holdings Co., Ltd., Masco Corporation, RPM International Inc, Jotun A/S, and among others.
1. Introduction
1.1. Objectives of the Study
1.2. Market Definition
1.3. Research Scope
1.4. Currency
1.5. Key Target Audience
2. Research Methodology and Assumptions
3. Executive Summary
4. Premium Insights
4.1. Porter’s Five Forces Analysis
4.2. Value Chain Analysis
4.3. Top Investment Pockets
4.3.1. Market Attractiveness Analysis By Product Type
4.3.2. Market Attractiveness Analysis By Resin Type
4.3.3. Market Attractiveness Analysis By Coating Type
4.3.4. Market Attractiveness Analysis By Technology
4.3.5. Market Attractiveness Analysis By Application
4.3.6. Market Attractiveness Analysis By Region
4.4. Industry Trends
5. Market Dynamics
5.1. Market Evaluation
5.2. Drivers
5.2.1. The raised expenditure of the government against the construction sector
5.2.2. The increasing environmentally-friendly coating methods
5.2.3. The increase in worldwide population
5.3. Restraints
5.3.1. The fluctuating raw material costs
5.4. Opportunities
5.4.1. The investments in the emerging industry
6. Global Decorative Coatings Market Analysis and Forecast, By Product Type
6.1. Segment Overview
6.2. Enamels
6.3. Wood Coating
6.4. Emulsions
6.5. Distempers
6.6. Others
7. Global Decorative Coatings Market Analysis and Forecast, By Resin Type
7.1. Segment Overview
7.2. Polyurethane
7.3. Acrylic
7.4. Vinyl
7.5. Alkyd
7.6. Others
8. Global Decorative Coatings Market Analysis and Forecast, By Coating Type
8.1. Segment Overview
8.2. Exterior
8.3. Interior
9. Global Decorative Coatings Market Analysis and Forecast, By Technology
9.1. Segment Overview
9.2. Solvent-Borne Coatings
9.3. Waterborne Coatings
9.4. Powder Coatings
10. Global Decorative Coatings Market Analysis and Forecast, By Application
10.1. Segment Overview
10.2. Residential
10.3. Non-residential
11. Global Decorative Coatings Market Analysis and Forecast, By Regional Analysis
11.1. Segment Overview
11.2. North America
11.2.1. U.S.
11.2.2. Canada
11.2.3. Mexico
11.3. Europe
11.3.1. Germany
11.3.2. France
11.3.3. U.K.
11.3.4. Italy
11.3.5. Spain
11.4. Asia-Pacific
11.4.1. Japan
11.4.2. China
11.4.3. India
11.5. South America
11.5.1. Brazil
11.6. Middle East and Africa
11.6.1. UAE
11.6.2. South Africa
12. Global Decorative Coatings Market-Competitive Landscape
12.1. Overview
12.2. Market Share of Key Players in Global Decorative Coatings Market
12.2.1. Global Company Market Share
12.2.2. North America Company Market Share
12.2.3. Europe Company Market Share
12.2.4. APAC Company Market Share
12.3. Competitive Situations and Trends
12.3.1. Product Launches and Developments
12.3.2. Partnerships, Collaborations, and Agreements
12.3.3. Mergers & Acquisitions
12.3.4. Expansions
13. Company Profiles
13.1. PPG Industries Inc
13.1.1. Business Overview
13.1.2. Company Snapshot
13.1.3. Company Market Share Analysis
13.1.4. Company Product Portfolio
13.1.5. Recent Developments
13.1.6. SWOT Analysis
13.2. The Sherwin-Williams Company
13.2.1. Business Overview
13.2.2. Company Snapshot
13.2.3. Company Market Share Analysis
13.2.4. Company Product Portfolio
13.2.5. Recent Developments
13.2.6. SWOT Analysis
13.3. AkzoNobel N.V.
13.3.1. Business Overview
13.3.2. Company Snapshot
13.3.3. Company Market Share Analysis
13.3.4. Company Product Portfolio
13.3.5. Recent Developments
13.3.6. SWOT Analysis
13.4. BASF SE
13.4.1. Business Overview
13.4.2. Company Snapshot
13.4.3. Company Market Share Analysis
13.4.4. Company Product Portfolio
13.4.5. Recent Developments
13.4.6. SWOT Analysis
13.5. Kansai Paints Co., Ltd.
13.5.1. Business Overview
13.5.2. Company Snapshot
13.5.3. Company Market Share Analysis
13.5.4. Company Product Portfolio
13.5.5. Recent Developments
13.5.6. SWOT Analysis
13.6. Asian Paints Limited
13.6.1. Business Overview
13.6.2. Company Snapshot
13.6.3. Company Market Share Analysis
13.6.4. Company Product Portfolio
13.6.5. Recent Developments
13.6.6. SWOT Analysis
13.7. Nippon Paint Holdings Co., Ltd.
13.7.1. Business Overview
13.7.2. Company Snapshot
13.7.3. Company Market Share Analysis
13.7.4. Company Product Portfolio
13.7.5. Recent Developments
13.7.6. SWOT Analysis
13.8. Masco Corporation
13.8.1. Business Overview
13.8.2. Company Snapshot
13.8.3. Company Market Share Analysis
13.8.4. Company Product Portfolio
13.8.5. Recent Developments
13.8.6. SWOT Analysis
13.9. RPM International Inc
13.9.1. Business Overview
13.9.2. Company Snapshot
13.9.3. Company Market Share Analysis
13.9.4. Company Product Portfolio
13.9.5. Recent Developments
13.9.6. SWOT Analysis
13.10. Jotun A/S
13.10.1. Business Overview
13.10.2. Company Snapshot
13.10.3. Company Market Share Analysis
13.10.4. Company Product Portfolio
13.10.5. Recent Developments
13.10.6. SWOT Analysis
List of Table
1. Global Decorative Coatings Market, By Product Type, 2019-2030 (USD Billion)
2. Global Enamels, Decorative Coatings Market, By Region, 2019-2030 (USD Billion)
3. Global Wood Coating, Decorative Coatings Market, By Region, 2019-2030 (USD Billion)
4. Global Emulsions, Decorative Coatings Market, By Region, 2019-2030 (USD Billion)
5. Global Distempers, Decorative Coatings Market, By Region, 2019-2030 (USD Billion)
6. Global Others, Decorative Coatings Market, By Region, 2019-2030 (USD Billion)
7. Global Decorative Coatings Market, By Resin Type, 2019-2030 (USD Billion)
8. Global Polyurethane, Decorative Coatings Market, By Region, 2019-2030 (USD Billion)
9. Global Acrylic, Decorative Coatings Market, By Region, 2019-2030 (USD Billion)
10. Global Vinyl, Decorative Coatings Market, By Region, 2019-2030 (USD Billion)
11. Global Alkyd, Decorative Coatings Market, By Region, 2019-2030 (USD Billion)
12. Global Others, Decorative Coatings Market, By Region, 2019-2030 (USD Billion)
13. Global Decorative Coatings Market, By Coating Type, 2019-2030 (USD Billion)
14. Global Exterior, Decorative Coatings Market, By Region, 2019-2030 (USD Billion)
15. Global Interior, Decorative Coatings Market, By Region, 2019-2030 (USD Billion)
16. Global Decorative Coatings Market, By Technology, 2019-2030 (USD Billion)
17. Global Solvent-Borne Coatings, Decorative Coatings Market, By Region, 2019-2030 (USD Billion)
18. Global Waterborne Coatings, Decorative Coatings Market, By Region, 2019-2030 (USD Billion)
19. Global Powder Coatings, Decorative Coatings Market, By Region, 2019-2030 (USD Billion)
20. Global Decorative Coatings Market, By Application , 2019-2030 (USD Billion)
21. Global Residential, Decorative Coatings Market, By Region, 2019-2030 (USD Billion)
22. Global Non-residential, Decorative Coatings Market, By Region, 2019-2030 (USD Billion)
23. North America Decorative Coatings Market, By Product Type, 2019-2030 (USD Billion)
24. North America Decorative Coatings Market, By Resin Type, 2019-2030 (USD Billion)
25. North America Decorative Coatings Market, By Coating Type, 2019-2030 (USD Billion)
26. North America Decorative Coatings Market, By Technology, 2019-2030 (USD Billion)
27. North America Decorative Coatings Market, By Application , 2019-2030 (USD Billion)
28. U.S. Decorative Coatings Market, By Product Type, 2019-2030 (USD Billion)
29. U.S. Decorative Coatings Market, By Resin Type, 2019-2030 (USD Billion)
30. U.S. Decorative Coatings Market, By Coating Type, 2019-2030 (USD Billion)
31. U.S. Decorative Coatings Market, By Technology, 2019-2030 (USD Billion)
32. U.S. Decorative Coatings Market, By Application , 2019-2030 (USD Billion)
33. Canada Decorative Coatings Market, By Product Type, 2019-2030 (USD Billion)
34. Canada Decorative Coatings Market, By Resin Type, 2019-2030 (USD Billion)
35. Canada Decorative Coatings Market, By Coating Type, 2019-2030 (USD Billion)
36. Canada Decorative Coatings Market, By Technology, 2019-2030 (USD Billion)
37. Canada Decorative Coatings Market, By Application , 2019-2030 (USD Billion)
38. Mexico Decorative Coatings Market, By Product Type, 2019-2030 (USD Billion)
39. Mexico Decorative Coatings Market, By Resin Type, 2019-2030 (USD Billion)
40. Mexico Decorative Coatings Market, By Coating Type, 2019-2030 (USD Billion)
41. Mexico Decorative Coatings Market, By Technology, 2019-2030 (USD Billion)
42. Mexico Decorative Coatings Market, By Application , 2019-2030 (USD Billion)
43. Europe Decorative Coatings Market, By Product Type, 2019-2030 (USD Billion)
44. Europe Decorative Coatings Market, By Resin Type, 2019-2030 (USD Billion)
45. Europe Decorative Coatings Market, By Coating Type, 2019-2030 (USD Billion)
46. Europe Decorative Coatings Market, By Technology, 2019-2030 (USD Billion)
47. Europe Decorative Coatings Market, By Application , 2019-2030 (USD Billion)
48. Germany Decorative Coatings Market, By Product Type, 2019-2030 (USD Billion)
49. Germany Decorative Coatings Market, By Resin Type, 2019-2030 (USD Billion)
50. Germany Decorative Coatings Market, By Coating Type, 2019-2030 (USD Billion)
51. Germany Decorative Coatings Market, By Technology, 2019-2030 (USD Billion)
52. Germany Decorative Coatings Market, By Application , 2019-2030 (USD Billion)
53. France Decorative Coatings Market, By Product Type, 2019-2030 (USD Billion)
54. France Decorative Coatings Market, By Resin Type, 2019-2030 (USD Billion)
55. France Decorative Coatings Market, By Coating Type, 2019-2030 (USD Billion)
56. France Decorative Coatings Market, By Technology, 2019-2030 (USD Billion)
57. France Decorative Coatings Market, By Application , 2019-2030 (USD Billion)
58. U.K. Decorative Coatings Market, By Product Type, 2019-2030 (USD Billion)
59. U.K. Decorative Coatings Market, By Resin Type, 2019-2030 (USD Billion)
60. U.K. Decorative Coatings Market, By Coating Type, 2019-2030 (USD Billion)
61. U.K. Decorative Coatings Market, By Technology, 2019-2030 (USD Billion)
62. U.K. Decorative Coatings Market, By Application , 2019-2030 (USD Billion)
63. Italy Decorative Coatings Market, By Product Type, 2019-2030 (USD Billion)
64. Italy Decorative Coatings Market, By Resin Type, 2019-2030 (USD Billion)
65. Italy Decorative Coatings Market, By Coating Type, 2019-2030 (USD Billion)
66. Italy Decorative Coatings Market, By Technology, 2019-2030 (USD Billion)
67. Italy Decorative Coatings Market, By Application , 2019-2030 (USD Billion)
68. Spain Decorative Coatings Market, By Product Type, 2019-2030 (USD Billion)
69. Spain Decorative Coatings Market, By Resin Type, 2019-2030 (USD Billion)
70. Spain Decorative Coatings Market, By Coating Type, 2019-2030 (USD Billion)
71. Spain Decorative Coatings Market, By Technology, 2019-2030 (USD Billion)
72. Spain Decorative Coatings Market, By Application , 2019-2030 (USD Billion)
73. Asia Pacific Decorative Coatings Market, By Product Type, 2019-2030 (USD Billion)
74. Asia Pacific Decorative Coatings Market, By Resin Type, 2019-2030 (USD Billion)
75. Asia Pacific Decorative Coatings Market, By Coating Type, 2019-2030 (USD Billion)
76. Asia Pacific Decorative Coatings Market, By Technology, 2019-2030 (USD Billion)
77. Asia Pacific Decorative Coatings Market, By Application , 2019-2030 (USD Billion)
78. Japan Decorative Coatings Market, By Product Type, 2019-2030 (USD Billion)
79. Japan Decorative Coatings Market, By Resin Type, 2019-2030 (USD Billion)
80. Japan Decorative Coatings Market, By Coating Type, 2019-2030 (USD Billion)
81. Japan Decorative Coatings Market, By Technology, 2019-2030 (USD Billion)
82. Japan Decorative Coatings Market, By Application , 2019-2030 (USD Billion)
83. China Decorative Coatings Market, By Product Type, 2019-2030 (USD Billion)
84. China Decorative Coatings Market, By Resin Type, 2019-2030 (USD Billion)
85. China Decorative Coatings Market, By Coating Type, 2019-2030 (USD Billion)
86. China Decorative Coatings Market, By Technology, 2019-2030 (USD Billion)
87. China Decorative Coatings Market, By Application , 2019-2030 (USD Billion)
88. India Decorative Coatings Market, By Product Type, 2019-2030 (USD Billion)
89. India Decorative Coatings Market, By Resin Type, 2019-2030 (USD Billion)
90. India Decorative Coatings Market, By Coating Type, 2019-2030 (USD Billion)
91. India Decorative Coatings Market, By Technology, 2019-2030 (USD Billion)
92. India Decorative Coatings Market, By Application , 2019-2030 (USD Billion)
93. South America Decorative Coatings Market, By Product Type, 2019-2030 (USD Billion)
94. South America Decorative Coatings Market, By Resin Type, 2019-2030 (USD Billion)
95. South America Decorative Coatings Market, By Coating Type, 2019-2030 (USD Billion)
96. South America Decorative Coatings Market, By Technology, 2019-2030 (USD Billion)
97. South America Decorative Coatings Market, By Application , 2019-2030 (USD Billion)
98. Brazil Decorative Coatings Market, By Product Type, 2019-2030 (USD Billion)
99. Brazil Decorative Coatings Market, By Resin Type, 2019-2030 (USD Billion)
100. Brazil Decorative Coatings Market, By Coating Type, 2019-2030 (USD Billion)
101. Brazil Decorative Coatings Market, By Technology, 2019-2030 (USD Billion)
102. Brazil Decorative Coatings Market, By Application , 2019-2030 (USD Billion)
103. Middle East and Africa Decorative Coatings Market, By Product Type, 2019-2030 (USD Billion)
104. Middle East and Africa Decorative Coatings Market, By Resin Type, 2019-2030 (USD Billion)
105. Middle East and Africa Decorative Coatings Market, By Coating Type, 2019-2030 (USD Billion)
106. Middle East and Africa Decorative Coatings Market, By Technology, 2019-2030 (USD Billion)
107. Middle East and Africa Decorative Coatings Market, By Application , 2019-2030 (USD Billion)
108. UAE Decorative Coatings Market, By Product Type, 2019-2030 (USD Billion)
109. UAE Decorative Coatings Market, By Resin Type, 2019-2030 (USD Billion)
110. UAE Decorative Coatings Market, By Coating Type, 2019-2030 (USD Billion)
111. UAE Decorative Coatings Market, By Technology, 2019-2030 (USD Billion)
112. UAE Decorative Coatings Market, By Application , 2019-2030 (USD Billion)
113. South Africa Decorative Coatings Market, By Product Type, 2019-2030 (USD Billion)
114. South Africa Decorative Coatings Market, By Resin Type, 2019-2030 (USD Billion)
115. South Africa Decorative Coatings Market, By Coating Type, 2019-2030 (USD Billion)
116. South Africa Decorative Coatings Market, By Technology, 2019-2030 (USD Billion)
117. South Africa Decorative Coatings Market, By Application , 2019-2030 (USD Billion)
List of Figures
1. Global Decorative Coatings Market Segmentation
2. Global Decorative Coatings Market: Research Methodology
3. Market Size Estimation Methodology: Bottom-Up Approach
4. Market Size Estimation Methodology: Top-Down Approach
5. Data Triangulation
6. Porter’s Five Forces Analysis
7. Value Chain Analysis
8. Global Decorative Coatings Market Attractiveness Analysis By Product Type
9. Global Decorative Coatings Market Attractiveness Analysis By Resin Type
10. Global Decorative Coatings Market Attractiveness Analysis By Coating Type
11. Global Decorative Coatings Market Attractiveness Analysis By Technology
12. Global Decorative Coatings Market Attractiveness Analysis By Application
13. Global Decorative Coatings Market Attractiveness Analysis By Region
14. Global Decorative Coatings Market: Dynamics
15. Global Decorative Coatings Market Share By Product Type (2022 & 2030)
16. Global Decorative Coatings Market Share By Resin Type (2022 & 2030)
17. Global Decorative Coatings Market Share By Coating Type (2022 & 2030)
18. Global Decorative Coatings Market Share By Technology (2022 & 2030)
19. Global Decorative Coatings Market Share By Application (2022 & 2030)
20. Global Decorative Coatings Market Share By Regions (2022 & 2030)
21. Global Decorative Coatings Market Share By Company (2021)
This study forecasts revenue at global, regional, and country levels from 2019 to 2030. The Brainy Insights has segmented the global decorative coatings based on below mentioned segments:
Global Decorative Coatings Market by Product Type:
Global Decorative Coatings Market by Resin Type:
Global Decorative Coatings Market by Coating Type:
Global Decorative Coatings Market by Technology:
Global Decorative Coatings Market by Application:
Global Decorative Coatings by Region:
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