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The global cultured food market was valued at USD 30 billion in 2023 and grew at a CAGR of 9% from 2024 to 2033. The market is expected to reach USD 71.02 billion by 2033. The changing health and wellness trends favouring cultured foods will drive the growth of the global cultured food market.
Cultured foods are foods that are fermented and contain healthy microorganisms that are beneficial for the human body and its microbiome. Yogurt is the most common and widely known cultured food. Other examples include kombucha, kimchi, sauerkraut, umami and miso among others. Cultured foods are prepared by adding a bacteria or yeast into an ingredient. For instance, lactobacillus is added to milk, which then converts to yogurt or curd. Cultured food comes in different textures. They have a distinct tangy or sour flavour to them given the release of acids during fermentation. Cultured foods are rich in probiotics which are highly beneficial for improving gastrointestinal health. It improves digestion which translates into overall better health. Cultured foods are also beneficial for immune health. They are nutritious and a very good option in meal additions to complete the nutrient profiles of every day meals. They have diverse food applications given their versatility. Additionally, the introduction of flavoured cultured foods has increased market demand for cultured foods.
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The changing health and wellness trends – The increasing incidence of lifestyle diseases given the sedentary, inactive lifestyle and poor diet dominant with processed food high in sugar and sodium content has increased awareness about health and wellness. The rising awareness the benefits of having an active lifestyle and a balanced clean diet has increased the demand for whole foods. The increasing awareness about gut health and its importance in overall physical well-being has increased the demand for cultured food that is highly beneficial in improving gut health and maintaining a healthy microbiome in the body. A healthy microbiome is vital for the immune system, brain and skin health as well. the increasing awareness about gut health, gut microbiome, clean and healthy diets, and active lifestyles favour products like cultured foods. The increasing availability, accessibility and affordability of these products also augment the market’s growth. the presence of diverse options with different flavours also bodes well for the market. the globalization of global food chains has increased the accessibility of cultured foods that were otherwise restricted to a certain geographical area. Therefore, the changing health and wellness trends have increased the awareness about the importance of a healthy gut which has in turn increased the demand for cultured food.
Allergies and intolerances to cultured foods – the increasing number of individuals being diagnosed with lactose intolerance will hamper the market’s growth as a significant number of cultured foods use dairy products as their base ingredient. The increasing awareness about lactose intolerance has led to people seeking tests for allergens which also increases the number of individuals being aware about their lactose intolerance. The rising popularity of veganism will also hamper the market’s growth as it is a plant-based diet barring dairy products like yogurt. Additionally, many individuals are removing dairy products from their diets due to health concerns. Therefore, allergies and intolerances to cultured foods, especially dairy-based products, will hamper the market’s growth.
The increasing availability and accessibility of cultured foods – The increasing demand for cultured foods has increased their supply and availability with growing number of stores offering dedicated aisles to cultured foods, thereby improving accessibility for consumers. the introduction of a wide variety of diverse cultured food options with different flavours, packaging, and sizes has also contributed positively to the market’s growth. the globalization of food supply chains has improved access to non-native foods. For instance, kimchi that is traditionally found in Japanese, Korean and other Asian countries is now found in European and American stores. a well-established storage and transportation infrastructure with optimal temperature and pressure conditions has also improved the availability and accessibility of cultured foods globally. therefore, the growing availability and accessibility of cultured foods will contribute to the market’s growth during the forecast period.
The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. North America emerged as the most significant global cultured food market, with a 36% market revenue share in 2023.
The increasing awareness about gut health has increased the demand for cultured foods. The health and wellness trends in the region are favouring cultured foods. The availability and accessibility of diverse range of cultured foods through a wide network of retail and online stores augment the market. the introduction of innovative products with plant variants for lactose intolerant population along with new flavours and varieties of cultured foods contributes to the market’s growth. a stringent regulatory framework ensures safety of food products and increased consumer confidence in them, thereby augmenting their demand in the regional market. the increasing demand for probiotics also bodes well for the market.
North America Region Cultured Food Market Share in 2023 - 36%
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The product segment is divided into dairy-based, plant-based, meat and seafood, kombucha, and others. The dairy-based segment dominated the market, with a market share of around 40% in 2023. Diary based cultured foods have dairy products as the base ingredient. some examples of dairy-based food products include yogurt, cheeses and kefir. Dairy-based cultured foods are historically and culturally present in many global cuisines. They are well-known and widely available globally. they are familiar to most cultures and therefore widely accepted. They are versatile and can be used in various culinary applications. dairy-based products have calcium and other essential nutrients making them a preferred food choice. They are known to be high in probiotics which is beneficial for gut health, immune systems and digestive health. Therefore, the nutritional profile, cultural and historical significance and acceptance, culinary applications and familiarity of dairy-based cultural products contribute to its dominance in the market.
The distribution channel segment is divided into supermarkets and hypermarkets, convenience stores, online and others. The supermarkets and hypermarkets segment dominated the market, with a market share of around 45% in 2023. Supermarkets and hypermarkets are big retail stores that offer everything under one-roof from vegetables to toiletries. They offer a wide range of cultured foods from different brands in diverse varieties which is highly convenient for consumers. the presence of all products at one place enables consumers to make informed decisions. Supermarkets and hypermarkets are present across urban and sub-urban centres making them highly accessible to consumers which adds to the convenience. They have the necessary infrastructure to store cultured foods in optimal temperature and environmental conditions, keeping them fresh and maintain their stability. They offer hygienic, safe and authentic products. they also offer promotional benefits and discounts.
Report Description:
| Attribute | Description |
|---|---|
| Market Size | Revenue (USD Billion) |
| Market size value in 2023 | USD 30 Billion |
| Market size value in 2033 | USD 71.02 Billion |
| CAGR (2024 to 2033) | 9% |
| Historical data | 2020-2022 |
| Base Year | 2023 |
| Forecast | 2024-2033 |
| Region | The regions analyzed for the market are Asia Pacific, Europe, South America, North America, and Middle East and Africa. Furthermore, the regions are further analyzed at the country level. |
| Segments | Product and Distribution Channel |
As per The Brainy Insights, the size of the global cultured food market was valued at USD 30 billion in 2023 to USD 71.02 billion by 2033.
Global cultured food market is growing at a CAGR of 9% during the forecast period 2024-2033.
The market's growth will be influenced by the changing health and wellness trends.
Allergies and intolerances to cultured foods could hamper the market growth.
This study forecasts revenue at global, regional, and country levels from 2020 to 2033. The Brainy Insights has segmented the global cultured food market based on below mentioned segments:
Global Cultured Food Market by Product:
Global Cultured Food Market by Distribution Channel:
Global Cultured Food Market by Region:
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