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The global cosmetic tubes market was valued at USD 4 billion in 2023 and grew at a CAGR of 5% from 2024 to 2033. The market is expected to reach USD 6.51 billion by 2033. The increasing demand for personal care and cosmetic products will drive the growth of the global cosmetic tubes market.
Cosmetic tubes are one of the widely utilised and effective packaging materials that are used across the beauty and personal care market. These tubes are intended for the storage of makeup and skin care products such as lotion, creams, gels, serums, shampoos, conditioners etc. Cosmetic tubes are made of plastics like polyethylene, or polypropylene, aluminium, laminated structures, and other materials that make tubes preferable due to their convenience, durability and affordability. Cosmetic tubes allow controlled dispensing, which reduces wastage of product. The feed containers are also built with different kinds of lid such as flip-top, screw caps or dispense pumps. From a branding point of view, tubes provide the best opportunity for customization. The tube itself is subliminal and has a positive, yet unobtrusive appeal, and this fact, combined with the ability to label, print, and decorate the tube, also makes it an ideal product for advertising. Tubes can also be made in different diameter, style and shades that could fit both high-end and low-end products. The lightweight nature of tubes makes them suitable for packing in small sizes and highly convenient for consumers. Cosmetic tubes are widely used in world markets because they are multifunctional and easy to use.
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The growing expansion of personal care and cosmetics industry – Global beauty and personal cares industry is growing at a fast pace due to increase in consumer awareness, income level and new product offers in the market. Due to increased awareness of grooming, health, beauty and personal care people have divulged in skin care, hair care, cosmetics and hygiene products. This growth is noticeable more in emerging markets; Asia-Pacific, Latin America, and the Middle East where consumers with increasing disposable income are contributing to the increased spending on beauty and personal care products. One of the main drivers of this growth is adopting change in the customer’s demands toward individual approaches to the beauty. Everyone wants to get what they feel is right for them in terms of skin types, hair etc. This trend has encouraged a vast development of the product differentiation and the packaging of products, which in turn has greatly promoted the cosmetic tubes market which enable this segmentation. These factors combined together has created a growing and competitive beauty and personal care market around the world which drives the global cosmetic tubes market’s growth.
Competition from alternative packaging materials – The cosmetic tube market has a significant threat of substitution from other packaging formats such as jars, bottles, primary and secondary pumps, and droppers. For instance, jars are best suitable when the thickness of the cream is on the denser side, balm and many times luxurious skincare products fit into this category. The wide opening of jars also facilitates better access to the product. Similarly, bottles especially pump dispensing bottles are quite popular for liquid and semi liquid products like lotion, serum and cleanser. Pumps are more convenient. furthermore, as the importance of environmental protection has risen more brands are considering using packaging materials that are regarded as eco-friendly such as glass. Therefore, the increasing competition from alternative packaging solutions will hamper the global cosmetic tubes market’s growth.
The growth of e-commerce – the development of e-commerce and DTC brands has revolutionized the beauty and personal care market has significantly altered the buyers’ experience and the way they approach shopping. Online shopping enables buyers to access more varieties of beauty products, compare prices and read reviews at the convenience of their houses in their own time to make well-informed decisions. The post COVID-19 pandemic society effectively advanced by the use of smartphones and social media has been well exploited by e-commerce platforms, as well as DTC brands to increase their market share. Therefore, the rise in e-commerce will contribute to the global cosmetic tubes market’s growth and development during the forecast period.
The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. Asia Pacific emerged as the most significant global cosmetic tubes market, with a 38% market revenue share in 2023.
Increased population density, growing per capita income and burgeoning middle income class especially in countries like China, India, Japan and South Korea have boosted the total expenditure on skincare, haircare, and cosmetics. The increase of e-Commerce in the region has made beauty products easily available and a lot more convenient for the customers. Moreover, consumers are becoming more conscious about their appearance. Furthermore, the focus on sustainability means that a number of brands operating in Asia-Pacific now turn to recyclable tubes to meet the demand. This commitment ensures the region incorporates new packaging technologies hence making it the most suitable region in adopting the new technologies. Altogether, all of the mentioned factors prove that the Asia-Pacific region is the leader in the cosmetic tubes market, stressing on its contribution to the growth and development of the global cosmetic tubes market.
Asia Pacific Region Cosmetic Tubes Market Share in 2023 - 38%
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The material type segment is divided into plastic, aluminium, laminated tubes, and eco-friendly materials. The plastic segment dominated the market, with a market share of around 45% in 2023. The high usage of plastic in the cosmetic tubes market is because it is cheap, convenient and flexible to use. furthermore, it is capable of satisfying most of consumers’ and manufacturers’ requirements. The two main types of plastics widely used in this market include the Polyethylene (PE) and the polypropylene (PP). Both these materials are flexible, tough, and lightweight. Such characteristics of plastic tubes make it suitable to pack numerous products. In addition, as plastics are cheaper to manufacture. Further, the packaging in the form of plastic tubes provides the prospect for differentiation in regards to looks, colours, and design according to the need and requirements of brands.
The closure type segment is divided into flip-top caps, screw caps, nozzle tips, and dispensing pumps. The flip-top caps segment dominated the market, with a market share of around 42% in 2023. Flip top caps dominate the cosmetic tubes market as they are easy to use and versatile enough to be used for almost any sort of cosmetic product. The other benefit associated with flip-top caps is the ease of use which in turn improves the overall consumer experience. This design also prevents leakage and contamination. Conversely, flip top caps can be easily incorporated with any style of beauty tube. They also support the tendency for sustainable packaging, as they can be made of such materials as polypropylene (PP), and it is characteristic of the contemporary consumer demands.
The application segment is divided into skincare, haircare, cosmetics, oral care, and others. The skincare segment dominated the market, with a market share of around 38% in 2023. As people become increasingly conscious of their appearance and health, there is an increase in demand for skincare products. the versatility of tubes makes them ideal for a variety of skincare products. Their design enables the right amount of the product to be dispensed reducing product wastage and improving user satisfaction. Cosmetic tubes are much lighter than other packaging materials, portable and can be carried easily, all of which are in line with the current trends in consumers’ lifestyle. In addition, there is a trend for developing new types of skincare products and various formulations that necessitate packaging perspectives that can maintain product quality like cosmetic tubes.
The capacity segment is divided into below 50 ml, 50 ml to 100 ml, 100 ml to 200 ml, and above 200 ml. The 50 ml to 100 ml segment dominated the market, with a market share of around 40% in 2023. The 50-100 ml segment is currently the most popular segment in the cosmetic tubes market due to the optimal size in line with consumers’ preferences regarding personal care products. This capacity range is extremely versatile as it can be used for most types of personal care and cosmetic products. This capacity range is also useful to the marketing strategies. Given the fact that personal care products are gradually gaining more consumption rate and given the increased consumer concern on skin care and hygiene, the 50-100 ml capacity of the cosmetic tubes will most likely to remain the market leader for the packaging solutions.
| Attribute | Description |
|---|---|
| Market Size | Revenue (USD Billion) |
| Market size value in 2023 | USD 4 Billion |
| Market size value in 2033 | USD 6.51 Billion |
| CAGR (2024 to 2033) | 5% |
| Historical data | 2020-2022 |
| Base Year | 2023 |
| Forecast | 2024-2033 |
| Region | The regions analyzed for the market are Asia Pacific, Europe, South America, North America, and Middle East and Africa. Furthermore, the regions are further analyzed at the country level. |
| Segments | Material Type, Closure Type, Application and Capacity |
As per The Brainy Insights, the size of the global cosmetic tubes market was valued at USD 4 billion in 2023 to USD 6.51 billion by 2033.
Global cosmetic tubes market is growing at a CAGR of 5% during the forecast period 2024-2033.
The market's growth will be influenced by the growing expansion of personal care and cosmetics industry.
Competition from alternative packaging materials could hamper the market growth.
This study forecasts revenue at global, regional, and country levels from 2020 to 2033. The Brainy Insights has segmented the global cosmetic tubes market based on below mentioned segments:
Global Cosmetic Tubes Market by Material Type:
Global Cosmetic Tubes Market by Closure Type:
Global Cosmetic Tubes Market by Application:
Global Cosmetic Tubes Market by Capacity:
Global Cosmetic Tubes Market by Region:
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