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The global cooling fabrics market was valued at USD 2.40 billion in 2023 and growing at a CAGR of 8.45% from 2024 to 2033. The development of cooling fabrics results from textile evolution in a time when comfort and functionality are crucial. These advanced fabrics have revolutionized various industries, including sportswear, outdoor clothing, home textiles and others. Even in the most challenging situations, cooling fabrics are made to control body temperature, sweat, and moisture and offer a breathable and comfortable feel. Sportswear, active wear, outdoor apparel, medical textiles, and even bedding are just a few uses for cooling fabrics. By reducing overheating and assisting people in maintaining a more constant body temperature in demanding circumstances, they seek to improve comfort and performance. However, the effectiveness of cooling fabrics might differ depending on the technology employed, the fabric's design, the person's level of activity, and the surrounding conditions. Growth in the demand for sportswear and protective clothing is driving the market.
Cooling fabrics, commonly called cooling or smart textiles, are innovative fabrics designed to help control body temperature and give the wearer a cooling effect. These fabrics are especially ideal for use in warm or humid conditions, during vigorous activities, or for people who experience excessive sweating because they are designed to evacuate heat and moisturize more efficiently than conventional textiles. The scientific concept of heat transfer lies at the foundation of cooling fabrics. The main ways human bodies dissipate heat are conduction, convection, and radiation. Cooling fabrics use these techniques to improve the body's natural cooling functions. The idea of moisture-wicking is crucial. Modern materials that drain sweat away from the skin speed up evaporation, cooling the body as they do so. A few cooling fabrics also contain phase change materials (PCMs), which absorb and release heat as they transform from solid to liquid. The body's tissue is better managed and more comfortable due to these endothermic and exothermic processes. At the nexus of science, engineering, and design, cooling fabrics provide an extraordinary fusion of comfort and technology. These fabrics serve as more than just a means of clothing; they are also an example of human creativity and innovation. Cooling fabrics have improved the standards of comfort by utilizing the principles of heat transfer, incorporating advanced technology, and overcoming constraints.
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Rising Demand for Cooling Fabrics- The consumer-centric preference is crucial in propelling the market growth for cooling fabrics in the present scenario. Consumers are increasingly looking for products that cater to their comfort, health, and well-being as they become more aware of the possibilities given by technology. The interest in cooling fabrics has increased due to the desire for garments that can provide a cooling effect, particularly in active or outdoor environments. Another important factor driving the market for cooling fabrics is the goal of better health and improved performance. People who participate in heavy physical activities, such as athletes and fitness enthusiasts, are becoming more aware of how important clothing is for maintaining a comfortable body temperature while exercising. Athletes can compete at their best for extended periods owing to breathable textiles that reduce weariness and sickness from the heat. Thus, these factors are escalating the market growth.
Fluctuating Raw Material Costs- The fluctuating prices of raw materials can significantly impact the overall market growth. The changes in consumer preferences, energy costs, and international trade patterns significantly impact this industry. Most cooling fabric manufacturers struggle to maintain profit margins amidst fluctuating raw material prices, affecting their revenue generation. Because modern infrastructure is evolving, the high production cost of cooling fabrics is a barrier to market expansion. Additionally, because of the high cost of raw materials and the difficulty in obtaining them, the price of finished goods is so high that producers have little room for profit. Because raw ingredients like nylon, polyester, and others used to make cooling fabrics are also sourced from crude oil, the rising price of crude oil may contribute to the high price of the final product.
Technological Advancements- In the present scenario, technology has become essential for organizations engaged in the textile industry as innovation is continuously gaining momentum. Advanced cooling fabrics may now be produced due to the synergy created by the fusion of material science, nanotechnology, and textile engineering. For instance, microencapsulation is evidence of this blend of fabrics and technology. Microscopic phase change material (PCM) capsules integrated into fabrics enable dynamic heat absorption and release, maintaining a comfortable body temperature even under various circumstances. Similarly, the development of cooling fabrics is revolutionized by adding thermo-regulating materials like graphene or ceramic materials. These parts, integrated into the fabric's structure, promote efficient heat transfer and guarantee a steady cooling effect. These developments not only reinvent fabrics but also demonstrate the potential for revolutionary concepts that result from a fusion of comfort and technology. This are anticipated to provide lucrative growth opportunities in the forthcoming years.
The regions analyzed for the market include Europe, North America, South America, Asia Pacific, and Middle East & Africa. North America emerged as the most significant global cooling fabrics market, with a 37.81% market revenue share in 2023. Significant research and development activities for manufacturing and producing cooling textiles/fabrics fuel regional growth and development. Furthermore, the rising demand for activewear and sportswear further boosts regional market growth and development. Consumer brands catering to outdoor enthusiasts, athletes, and fitness freaks increasingly use fabrics that control body temperature. Technological development in the textile industry region has facilitated the employment of technical fabrics with self-cooling qualities in various end-use applications. The utilization of cooling fabrics in the medical and dental sectors is growing, fueling regional market expansion. Additionally, the regional market players engage in various market strategies, such as product developments and innovations, to maintain their competitive edge.
North America Region Cooling Fabrics Market Share in 2023 - 37.81%
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The type segment is divided into natural and synthetic. The synthetic segment dominated the market, with a market share of around 53.54% in 2023. Polyester, nylon, rayon, and spandex are synthetic fabrics frequently used to make cooling clothing. These synthetic materials allow for optimal airflow in addition to offering breathability. An additional significant aspect boosting the development of this market is the accessibility of raw materials for producing synthetic cooling fabrics. Due to their lightweight, smooth texture and resistance to UV radiation and perspiration, polyester and nylon have become more popular materials for producing cooling clothing in recent years. This aspect can be attributed to synthetic textiles' improved strength and performance, making them ideal for various applications, such as sporting and medical apparel.
The fabric type segment is divided into woven, knitted and non-woven. The knitted segment dominated the market, with a market share of around 41.78% in 2023. These materials are well-known for being flexible, stiff, and breathable, which makes them attractive options for cooling applications. In applications for sportswear or active wear, knitted cooling materials provide movement mobility and a comfortable fit. Knitted cooling fabrics are an excellent option for anyone looking for the best cooling and performance in their apparel because they combine breathability, moisture-wicking, stretch, and comfort. This factor is augmenting the segment's growth.
The application segment is divided into sportswear, protective wear, lifestyle apparels and others. The sportswear segment dominated, with a market share of around 44.65% in 2023. The segment growth is attributed to more people using these clothes to reduce sweating while engaging in physical activity. These wearables are extremely useful for athletes and those participating in physical activities due to their natural ability to regulate body temperature and wick away sweat. Sports are anticipated to increase at the fastest rate overall during the project period. The market is changing due to the growing use of cooling fabrics in industrial, military, and healthcare settings. Cooling clothing can reduce heat stress from prolonged exposure, making it useful for protective clothing. These factors are boosting the segment's growth and development.
Report Description:
| Attribute | Description |
|---|---|
| Market Size | Revenue (USD Billion) |
| Market size value in 2023 | USD 2.40 Billion |
| Market size value in 2033 | USD 5.40 Billion |
| CAGR (2024 to 2033) | 8.45% |
| Historical data | 2020-2022 |
| Base Year | 2023 |
| Forecast | 2024-2033 |
| Region | The regions analyzed for the market are Asia Pacific, Europe, South America, North America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level. |
| Segments | Type, Fabric Type, Application |
As per The Brainy Insights, the market size of the global cooling fabrics market was valued at USD 2.40 billion in 2023 to USD 5.40 billion by 2033.
Global cooling fabrics market is growing at a CAGR of 8.45% during the forecast period 2024-2033.
The market's growth will be influenced by the rising demand for cooling fabrics across developed and developing nations.
The fluctuating prices of raw materials hamper the market growth.
1. Introduction
1.1. Objectives of the Study
1.2. Market Definition
1.3. Research Scope
1.4. Currency
1.5. Key Target Audience
2. Research Methodology and Assumptions
3. Executive Summary
4. Premium Insights
4.1. Porter’s Five Forces Analysis
4.2. Value Chain Analysis
4.3. Top Investment Pockets
4.3.1. Market Attractiveness Analysis by Type
4.3.2. Market Attractiveness Analysis by Application
4.3.3. Market Attractiveness Analysis by Fabric Style
4.3.4. Market Attractiveness Analysis by Region
4.4. Industry Trends
5. Market Dynamics
5.1. Market Evaluation
5.2. Drivers
5.2.1. Rising Demand for Cooling Fabrics
5.3. Restraints
5.3.1. Fluctuating Raw Material Prices
5.4. Opportunities
5.4.1. Technological Advancements
6. Global Cooling Fabrics Market Analysis and Forecast, By Type
6.1. Segment Overview
6.2. Natural
6.3. Synthetic
7. Global Cooling Fabrics Market Analysis and Forecast, By Application
7.1. Segment Overview
7.2. Sportswear
7.3. Protective Wear
7.4. Lifestyle Apparel
7.5. Others
8. Global Cooling fabrics Market Analysis and Forecast, By Fabric Style
8.1. Segment Overview
8.2. WOVEN
8.3. Non-woven
8.4. Knitted
9. Global Cooling fabrics Market Analysis and Forecast, By Regional Analysis
9.1. Segment Overview
9.2. North America
9.2.1. U.S.
9.2.2. Canada
9.2.3. Mexico
9.3. Europe
9.3.1. Germany
9.3.2. France
9.3.3. U.K.
9.3.4. Italy
9.3.5. Spain
9.4. Asia-Pacific
9.4.1. Japan
9.4.2. China
9.4.3. India
9.4.4. South Korea
9.4.5. Australia
9.5. South America
9.5.1. Brazil
9.5.2. Argentina
9.6. Middle East and Africa
9.6.1. UAE
9.6.2. South Africa
9.6.3. Saudi Arabia
10. Global Cooling fabrics Market-Competitive Landscape
10.1. Overview
10.2. Market Share of Key Players in the Cooling Fabrics Market
10.2.1. Global Company Market Share
10.2.2. North America Company Market Share
10.2.3. Europe Company Market Share
10.2.4. APAC Company Market Share
10.3. Competitive Situations and Trends
10.3.1. Type Launches and Developments
10.3.2. Partnerships, Collaborations, and Agreements
10.3.3. Mergers & Acquisitions
10.3.4. Expansions
11. Company Profiles
11.1. Kraton Corporation
11.1.1. Business Overview
11.1.2. Company Snapshot
11.1.3. Company Market Share Analysis
11.1.4. Company Type Portfolio
11.1.5. Recent Developments
11.1.6. SWOT Analysis
11.2. Coolcore LLC
11.2.1. Business Overview
11.2.2. Company Snapshot
11.2.3. Company Market Share Analysis
11.2.4. Company Type Portfolio
11.2.5. Recent Developments
11.2.6. SWOT Analysis
11.3. Invista
11.3.1. Business Overview
11.3.2. Company Snapshot
11.3.3. Company Market Share Analysis
11.3.4. Company Type Portfolio
11.3.5. Recent Developments
11.3.6. SWOT Analysis
11.4. Nan Ya Plastics Corporation
11.4.1. Business Overview
11.4.2. Company Snapshot
11.4.3. Company Market Share Analysis
11.4.4. Company Type Portfolio
11.4.5. Recent Developments
11.4.6. SWOT Analysis
11.5. Nilit Ltd.
11.5.1. Business Overview
11.5.2. Company Snapshot
11.5.3. Company Market Share Analysis
11.5.4. Company Type Portfolio
11.5.5. Recent Developments
11.5.6. SWOT Analysis
11.6. Ahlstrom Corporation
11.6.1. Business Overview
11.6.2. Company Snapshot
11.6.3. Company Market Share Analysis
11.6.4. Company Type Portfolio
11.6.5. Recent Developments
11.6.6. SWOT Analysis
11.7. Polartec LLC
11.7.1. Business Overview
11.7.2. Company Snapshot
11.7.3. Company Market Share Analysis
11.7.4. Company Type Portfolio
11.7.5. Recent Developments
11.7.6. SWOT Analysis
11.8. HexArmor
11.8.1. Business Overview
11.8.2. Company Snapshot
11.8.3. Company Market Share Analysis
11.8.4. Company Type Portfolio
11.8.5. Recent Developments
11.8.6. SWOT Analysis
11.9. Adidas
11.9.1. Business Overview
11.9.2. Company Snapshot
11.9.3. Company Market Share Analysis
11.9.4. Company Type Portfolio
11.9.5. Recent Developments
11.9.6. SWOT Analysis
11.10. Tex-Ray Industrial Co. Ltd.
11.10.1. Business Overview
11.10.2. Company Snapshot
11.10.3. Company Market Share Analysis
11.10.4. Company Type Portfolio
11.10.5. Recent Developments
11.10.6. SWOT Analysis
11.11. Formosa
11.11.1. Business Overview
11.11.2. Company Snapshot
11.11.3. Company Market Share Analysis
11.11.4. Company Type Portfolio
11.11.5. Recent Developments
11.11.6. SWOT Analysis
11.12. Nike
11.12.1. Business Overview
11.12.2. Company Snapshot
11.12.3. Company Market Share Analysis
11.12.4. Company Type Portfolio
11.12.5. Recent Developments
11.12.6. SWOT Analysis
List of Table
1. Global Cooling fabrics Market, By Type, 2020-2033 (USD Billion)
2. Global Natural Cooling fabrics Market, By Region, 2020-2033 (USD Billion)
3. Global Synthetic Cooling fabrics Market, By Region, 2020-2033 (USD Billion)
4. Global Others Cooling fabrics Market, By Region, 2020-2033 (USD Billion)
5. Global Cooling fabrics Market, By Application, 2020-2033 (USD Billion)
6. Global Sportswear Cooling fabrics Market, By Region, 2020-2033 (USD Billion)
7. Global Protective Wear Cooling fabrics Market, By Region, 2020-2033 (USD Billion)
8. Global Lifestyle apparel Cooling fabrics Market, By Region, 2020-2033 (USD Billion)
9. Global Others Cooling fabrics Market, By Region, 2020-2033 (USD Billion)
10. Global Cooling fabrics Market, By Fabric Style, 2020-2033 (USD Billion)
11. Global Woven Cooling fabrics Market, By Region, 2020-2033 (USD Billion)
12. Global Non-woven Cooling fabrics Market, By Region, 2020-2033 (USD Billion)
13. Global Knitted Cooling fabrics Market, By Region, 2020-2033 (USD Billion)
14. Global Cooling fabrics Market, By Region, 2020-2033 (USD Billion)
15. North America Cooling fabrics Market, By Type, 2020-2033 (USD Billion)
16. North America Cooling fabrics Market, By Application, 2020-2033 (USD Billion)
17. North America Cooling fabrics Market, By Fabric Style, 2020-2033 (USD Billion)
18. U.S. Cooling fabrics Market, By Type, 2020-2033 (USD Billion)
19. U.S. Cooling fabrics Market, By Application, 2020-2033 (USD Billion)
20. U.S. Cooling fabrics Market, By Fabric Style, 2020-2033 (USD Billion)
21. Canada Cooling fabrics Market, By Type, 2020-2033 (USD Billion)
22. Canada Cooling fabrics Market, By Application, 2020-2033 (USD Billion)
23. Canada Cooling fabrics Market, By Fabric Style, 2020-2033 (USD Billion)
24. Mexico Cooling fabrics Market, By Type, 2020-2033 (USD Billion)
25. Mexico Cooling fabrics Market, By Application, 2020-2033 (USD Billion)
26. Mexico Cooling fabrics Market, By Fabric Style, 2020-2033 (USD Billion)
27. Europe Cooling fabrics Market, By Type, 2020-2033 (USD Billion)
28. Europe Cooling fabrics Market, By Application, 2020-2033 (USD Billion)
29. Europe Cooling fabrics Market, By Fabric Style, 2020-2033 (USD Billion)
30. Germany Cooling fabrics Market, By Type, 2020-2033 (USD Billion)
31. Germany Cooling fabrics Market, By Application, 2020-2033 (USD Billion)
32. Germany Cooling fabrics Market, By Fabric Style, 2020-2033 (USD Billion)
33. France Cooling fabrics Market, By Type, 2020-2033 (USD Billion)
34. France Cooling fabrics Market, By Application, 2020-2033 (USD Billion)
35. France Cooling fabrics Market, By Fabric Style, 2020-2033 (USD Billion)
36. U.K. Cooling fabrics Market, By Type, 2020-2033 (USD Billion)
37. U.K. Cooling fabrics Market, By Application, 2020-2033 (USD Billion)
38. U.K. Cooling fabrics Market, By Fabric Style, 2020-2033 (USD Billion)
39. Italy Cooling fabrics Market, By Type, 2020-2033 (USD Billion)
40. Italy Cooling fabrics Market, By Application, 2020-2033 (USD Billion)
41. Italy Cooling fabrics Market, By Fabric Style, 2020-2033 (USD Billion)
42. Italy Cooling fabrics Market, By Application, 2020-2033 (USD Billion)
43. Spain Cooling fabrics Market, By Type, 2020-2033 (USD Billion)
44. Spain Cooling fabrics Market, By Fabric Style, 2020-2033 (USD Billion)
45. Spain Cooling fabrics Market, By Application, 2020-2033 (USD Billion)
46. Asia Pacific Cooling fabrics Market, By Type, 2020-2033 (USD Billion)
47. Asia Pacific Cooling fabrics Market, By Application, 2020-2033 (USD Billion)
48. Asia Pacific Cooling fabrics Market, By Fabric Style, 2020-2033 (USD Billion)
49. Japan Cooling fabrics Market, By Type, 2020-2033 (USD Billion)
50. Japan Cooling fabrics Market, By Fabric Style, 2020-2033 (USD Billion)
51. Japan Cooling fabrics Market, By Application, 2020-2033 (USD Billion)
52. China Cooling fabrics Market, By Type, 2020-2033 (USD Billion)
53. China Cooling fabrics Market, By Fabric Style, 2020-2033 (USD Billion)
54. China Cooling fabrics Market, By Application, 2020-2033 (USD Billion)
55. India Cooling fabrics Market, By Type, 2020-2033 (USD Billion)
56. India Cooling fabrics Market, By Fabric Style, 2020-2033 (USD Billion)
57. India Cooling fabrics Market, By Application, 2020-2033 (USD Billion)
58. South Korea Cooling fabrics Market, By Type, 2020-2033 (USD Billion)
59. South Korea Cooling fabrics Market, By Application, 2020-2033 (USD Billion)
60. South Korea Cooling fabrics Market, By Fabric Style, 2020-2033 (USD Billion)
61. Australia Cooling fabrics Market, By Type, 2020-2033 (USD Billion)
62. Australia Cooling fabrics Market, By Fabric Style, 2020-2033 (USD Billion)
63. Australia Cooling fabrics Market, By Application, 2020-2033 (USD Billion)
64. South America Cooling fabrics Market, By Type, 2020-2033 (USD Billion)
65. South America Cooling fabrics Market, By Application, 2020-2033 (USD Billion)
66. South America Cooling fabrics Market, By Fabric Style, 2020-2033 (USD Billion)
67. Brazil Cooling fabrics Market, By Type, 2020-2033 (USD Billion)
68. Brazil Cooling fabrics Market, By Fabric Style, 2020-2033 (USD Billion)
69. Brazil Cooling fabrics Market, By Application, 2020-2033 (USD Billion)
70. Argentina Cooling fabrics Market, By Type, 2020-2033 (USD Billion)
71. Argentina Cooling fabrics Market, By Fabric Style, 2020-2033 (USD Billion)
72. Argentina Cooling fabrics Market, By Application, 2020-2033 (USD Billion)
73. Middle East and Africa Cooling fabrics Market, By Type, 2020-2033 (USD Billion)
74. Middle East and Africa Cooling fabrics Market, By Fabric Style, 2020-2033 (USD Billion)
75. Middle East and Africa Cooling fabrics Market, By Application, 2020-2033 (USD Billion)
76. UAE Cooling fabrics Market, By Type, 2020-2033 (USD Billion)
77. UAE Cooling fabrics Market, By Fabric Style, 2020-2033 (USD Billion)
78. UAE Cooling fabrics Market, By Application, 2020-2033 (USD Billion)
79. South Africa Cooling fabrics Market, By Type, 2020-2033 (USD Billion)
80. South Africa Cooling fabrics Market, By Fabric Style, 2020-2033 (USD Billion)
81. South Africa Cooling fabrics Market, By Application, 2020-2033 (USD Billion)
82. Saudi Arabia Cooling fabrics Market, By Type, 2020-2033 (USD Billion)
83. Saudi Arabia Cooling fabrics Market, By Fabric Style, 2020-2033 (USD Billion)
84. Saudi Arabia Cooling fabrics Market, By Application, 2020-2033 (USD Billion)
List of Figures
1. Global Cooling fabrics Market Segmentation
2. Cooling fabrics Market: Research Methodology
3. Market Size Estimation Methodology: Bottom-Up Approach
4. Market Size Estimation Methodology: Top-Down Approach
5. Data Triangulation
6. Porter’s Five Forces Analysis
7. Value Chain Analysis
8. Global Cooling fabrics Market Attractiveness Analysis by Type
9. Global Cooling fabrics Market Attractiveness Analysis by Application
10. Global Cooling fabrics Market Attractiveness Analysis by Fabric Style
11. Global Cooling fabrics Market Attractiveness Analysis by Region
12. Global Cooling fabrics Market: Dynamics
13. Global Cooling fabrics Market Share By Type (2023 & 2033)
14. Global Cooling fabrics Market Share by Application (2023 & 2033)
15. Global Cooling fabrics Market Share by Fabric Style (2023 & 2033)
16. Global Cooling fabrics Market Share by Regions (2023 & 2033)
17. Global Cooling fabrics Market Share by Company (2023)
This study forecasts revenue at global, regional, and country levels from 2020 to 2033. The Brainy Insights has segmented the global cooling fabrics market based on below mentioned segments:
Global Cooling Fabrics Market by Type:
Global Cooling Fabrics Market by Application:
Global Cooling Fabrics Market by Fabric Type:
Global Cooling Fabrics Market by Region:
Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision.
Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.
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Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:
The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.
The data procurement stage involves in data gathering and collecting through various data sources.
This stage involves in extensive research. These data sources includes:
Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:
Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.
Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.
The supply side for a domain specific market is analysed by:
The demand side for the market is estimated through:
In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.
Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:
Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:
Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.
This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.
Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.
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Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.
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