Chicory Market

Chicory Market Size by Form (Liquid, Cubes, Powder, and Others), Type (Flour, Roasted, Instant Powder, Extracts, and Others), Plant-Part (Root, Leaf, and Others), Application (Dietary Supplements, Food & Beverages, Cosmetics & Personal Care, and Feed & Pet Food), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2022 to 2030

Base Year: 2021 Historical Data: 2019-20
  • Report ID: TBI-13062
  • Published Date: Nov, 2022
  • Pages: 236
  • Category: Food & Beverages
  • Format: PDF
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The global chicory market was valued at USD 739.61 million in 2022, increasing at a CAGR of 6.53% from 2022 to 2030 and anticipated to reach USD 1226.81 million by 2030. Europe is expected to grow the fastest during the forecast period. Furthermore, during the COVID-19 epidemic, the intake of ready-to-drink and ready-to-mix drinks has increased dramatically. The most famous examples are juices, coffee, and flavoured milk. The work-from-home (WFH) culture grew in popularity due to curfews and lockdowns. This resulted in raised household consumption of coffee. The amount of chicory initially added to coffee powder has risen to cater to the augmented demand for coffee. Hence, the industry has seen an increase during the forecast period. Additionally, due to the increasing prices of coffee, most people were noticed switching towards chicory coffee powders during the COVID-19 epidemic.

Market Introduction:

Chicory is also a rich source of beta-carotene. Chicory root has a mild laxative effect and decreases swelling. Chicory is primarily used for its health advantages and application in the food and beverage industry. Chicory can be used for the treatment of constipation, loss of appetite, arthritis pain, high blood pressure, gallbladder disorders, cancer, and other health conditions. Chicory has also gained immense popularity in animal feed additives as a prebiotic ingredient and a substitute for antibiotics to promote health and prevent illness. Chicory root extract & chicory seed are safe when used as medicine, short-term. Chicory is used for constipation, loss of appetite, upset stomach, liver and gallbladder disorders, cancer, and rapid heartbeat. Chicory is also a "tonic" to protect the liver, increase urine production, and balance coffee's stimulant effect. In foods, chicory leaves are usually eaten like celery, and the roots & leaf buds are eaten and boiled. Coffee mixes usually contain ground chicory to enhance the richness of the coffee.

Chicory Market Size

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Recent Development

For example, in May 2021, Cosucra Groupe Warcoing S.A., a Belgian group, launched its chicory root ingredients under the names Swelite, Fibruline, Pisane, Nastar- the key pea component brands offered by the firm.

Market Dynamics:

Drivers:

The rising demand for gluten-free appetizers: The increasing prevalence of celiac disease and other diseases due to unhealthy lifestyles drives the demand for gluten-free products. Moreover, the growing incidence of Irritable Bowel Syndrome (IBS) & celiac diseases is also helping to boost the demand for gluten-free products across developing and developed countries. However, the rising demand for gluten-free starters is expected to raise their ingestion in Europe. An overview of innovative chicory formulas is anticipated to boost the demand for the product. Rising consumption of it in appetizers, salads and, by the way, as a substitute to gluten and crackers incorporating products is anticipated to motivate its ingestion. Further, the growing use of gluten-free appetizers is increasing in food & beverage products and nutritional supplements due to the health & dietary benefits, which in turn increases the demand for the market. However, the increasing adoption of chicory for medicinal purposes, rising demand for healthy beverages worldwide, and increasing application of chicory in the cosmetic industry stimulate market growth during the forecast period.

Restraints: 

The greater dependency on mainstream products like coffee, tea, etc.: Besides having characteristic flavour, coffee is also involved in rituals, emotions and memories of people worldwide. Hence, people need help to replace it with any other beverage. With time, coffee customers associated coffee consumption with enhancing energy, brain function, positive mood and improved memory. Similarly, black tea is believed to help in mental and physical robustness. As a result of increased demand, tea and coffee are cultivated and processed at a greater rate in many countries. Hence, these reasons restrain the growth of the chicory market in the world. Also, the stringent government regulation is hampering the market growth. Further, the food & beverage industry is highly regulated, and market vendors must comply with every market regulation. A sudden change in any government regulation associated with the market can significantly impact the operations of the market vendors. Thus, this factor is hindering market growth.

Opportunities:

The technological advancements and developments of improved systems: The rising demand for supplementary products & energy bars due to health consciousness is the opportunity factor for market growth. Also, the technology of inulin extraction from chicory roots is equivalent to saccharose extraction from sugar beets. Further, the increasing awareness regarding the nutritional value of chicory among customers in developed countries is propelling the market growth during the forecast period. However, chicory has also gained massive popularity in animal feed additives as a prebiotic ingredient & a substitute for antibiotics to promote health & prevent illness. Health-conscious customers opting for meat products with low additives and antibiotics are anticipated to indirectly impact the consumption of chicory in making animal feed additives.

Segmentation analysis:

Regional segmentation analysis:

The regions analyzed for the market include Europe, South America, Asia Pacific, North America, the Middle East, and Africa. The Asia Pacific emerged as the largest global chicory market, with a 39.47% share of the market revenue in 2022. The Asia Pacific dominates the chicory market due to consumers' increasing preference for healthy food supplements. Additionally, the high inclination of Asian customers towards natural & herbal products and remedies for treating ailments is also helping to boost the market growth. Furthermore, the rising popularity of probiotic products among individuals, the increasing number of new entrants, the growing number of retail outlets, and the large customer base are stimulating market growth in this region. Europe is expected to grow the fastest during the forecast period due to increasing production and rising awareness about the product's health benefits. Also, the raised demand for clean-label foods, the growing popularity of plant-based foods, and the large quantity production & consumption of chicory across the region are helping to boost the market growth during the forecast period.

Asia-Pacific Region Chicory Market Share in 2022 - 39.47%

 

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Form segment analysis

The form segment is divided into liquid, cubes, powder, and others. The powder segment dominated, with a market share of around 32.16% in 2022. This growth is attributed to various application industries, such as food and beverages. Also, the other forms have comparatively limited usage and are offered by very few participants in the market.

Type segment analysis

The type segment is divided into flour, roasted, instant powder, extracts, and others. In 2022, the instant powder segment dominated the market with the largest market share of 28.18% and market revenue of 208.42 million. This growth is attributed to the widespread acceptability and availability of instant powder across the globe. Further, by 2030, the roasted segment will likely dominate the market due to the increasing demand for tea & coffee worldwide. Moreover, roasted chicory is a coffee substitute made from the roasted and ground roots of multiple plants, including dandelion. Roasted chicory is a good source of caffeine. It reduces the risk of gallstones, respiratory problems, heart diseases, and rheumatism. Roasted chicory has a highly bitter flavour that some people find pleasant sufficiently to drink without cream or sugar. Roasted chicory is roasted, and ground B. Capra or B. tunica root includes no caffeine, making it different from other caffeinated products like coffee beans.

Plant-part segment analysis

The plant-part segment is divided into root, leaf, and others. In 2022, the root segment dominated the market with the largest market share of 43.09% and market revenue of 318.69 million. This growth is attributed to the raised demand for chicory root fibre in the food and beverage industry. Further, chicory root fibre is derived from a plant that belongs to the dandelion family and is mainly composed of inulin. Chicory root has been utilized for centuries for culinary & medicinal purposes and is considered safe for most people. Chicory root is a high-fibre, low-calorie food that is also low in fat. Chicory root also includes vitamin B6 & manganese, which both play a role in brain health.

Application segment analysis

The application segment is divided into dietary supplements, food & beverages, cosmetics & personal care, and feed & pet food. In 2022, the food & beverage segment dominated the market, accounting for around 34.12% of global revenue. This growth is attributed to the increased use of chicory extract as a prebiotic ingredient in dairy-based products. Further, by 2030, the dietary supplements segment will likely dominate the market due to the ever-increasing consumption of chicory daily as a prevention against diseases. 

Some of the Key Market Players:

  • Wilmar Delecto Foods Pvt Ltd
  • Cargill Incorporated
  • Pioneer Chicory
  • Starwest Botanicals
  • Leroux
  • Organic Herb Trading Co.
  • Nature’s Gold Production
  • Jamnagar Chicory Industries
  • STOKROS Company Ltd
  • FARMVILLE

Report Description: 

Attribute Description
Market Size Revenue (USD Million)
Market size value in 2022 USD 739.61 Million
Market size value in 2030 USD 1226.81 Million
CAGR (2022 to 2030) 6.53%
Historical data 2019-2020
Base Year 2021
Forecast 2022-2030
Segments Key Segments are form, type, plant-part, application, and regions
Regional Segments The key regions are North America, Europe, South America, Asia Pacific, and Middle East & Africa.

Frequesntly Asked Questions

Asia Pacific region emerged as the largest market for the chicory.

The market's growth will be influenced by the growing prices of coffee powder.

The health risks associated with excessive consumption of chicory could hamper the market growth.

The technological advancements and developments of improved systems will provide huge opportunities to the market.

Key players are Wilmar Delecto Foods Pvt Ltd, Cargill Incorporated, Pioneer Chicory, Starwest Botanicals, Leroux, Organic Herb Trading Co., Nature’s Gold Production, Jamnagar Chicory Industries, STOKROS Company Ltd, FARMVILLE, and among others.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Form
          4.3.2. Market Attractiveness Analysis By Type
          4.3.3. Market Attractiveness Analysis By Plant-Part
          4.3.4. Market Attractiveness Analysis By Application
          4.3.5. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. The increasing usage of chicory in various industries
          5.2.2. The rising demand for natural ingredients and products
          5.2.3. The growing demand for sugar alternatives
          5.2.4. The increasing demand for chicory inulin
    5.3. Restraints
          5.3.1. The lack of consumer awareness
          5.3.2. The health risks associated with excessive consumption of chicory
    5.4. Opportunities
          5.4.1. The technological advancements and developments of improved systems
          5.4.2. The growth in applications of chicory across various industries

6. Global Chicory Market Analysis and Forecast, By Form
    6.1. Segment Overview
    6.2. Liquid
    6.3. Cubes
    6.4. Powder
    6.5. Others

7. Global Chicory Market Analysis and Forecast, By Type
    7.1. Segment Overview
    7.2. Flour
    7.3. Roasted
    7.4. Instant Powder
    7.5. Extracts
    7.6. Others

8. Global Chicory Market Analysis and Forecast, By Plant-Part
    8.1. Segment Overview
    8.2. Root
    8.3. Leaf
    8.4. Others

9. Global Chicory Market Analysis and Forecast, By Application
    9.1. Segment Overview
    9.2. Dietary Supplements
    9.3. Food & Beverages
    9.4. Cosmetics & Personal Care
    9.5. Feed & Pet Food

10. Global Chicory Market Analysis and Forecast, By Regional Analysis
    10.1. Segment Overview
    10.2. North America
          10.2.1. U.S.
          10.2.2. Canada
          10.2.3. Mexico
    10.3. Europe
          10.3.1. Germany
          10.3.2. France
          10.3.3. U.K.
          10.3.4. Italy
          10.3.5. Spain
    10.4. Asia-Pacific
          10.4.1. Japan
          10.4.2. China
          10.4.3. India
    10.5. South America
          10.5.1. Brazil
    10.6. Middle East and Africa
          10.6.1. UAE
          10.6.2. South Africa

11. Global Chicory Market-Competitive Landscape
    11.1. Overview
    11.2. Market Share of Key Players in Global Chicory Market
          11.2.1. Global Company Market Share
          11.2.2. North America Company Market Share
          11.2.3. Europe Company Market Share
          11.2.4. APAC Company Market Share
    11.3. Competitive Situations and Trends
          11.3.1. Product Launches and Developments
          11.3.2. Partnerships, Collaborations, and Agreements
          11.3.3. Mergers & Acquisitions
          11.3.4. Expansions

12. Company Profiles
    12.1. Wilmar Delecto Foods Pvt Ltd
          12.1.1. Business Overview
          12.1.2. Company Snapshot
          12.1.3. Company Market Share Analysis
          12.1.4. Company Product Portfolio
          12.1.5. Recent Developments
          12.1.6. SWOT Analysis
    12.2. Cargill Incorporated
          12.2.1. Business Overview
          12.2.2. Company Snapshot
          12.2.3. Company Market Share Analysis
          12.2.4. Company Product Portfolio
          12.2.5. Recent Developments
          12.2.6. SWOT Analysis
    12.3. Pioneer Chicory
          12.3.1. Business Overview
          12.3.2. Company Snapshot
          12.3.3. Company Market Share Analysis
          12.3.4. Company Product Portfolio
          12.3.5. Recent Developments
          12.3.6. SWOT Analysis
    12.4. Starwest Botanicals
          12.4.1. Business Overview
          12.4.2. Company Snapshot
          12.4.3. Company Market Share Analysis
          12.4.4. Company Product Portfolio
          12.4.5. Recent Developments
          12.4.6. SWOT Analysis
    12.5. Leroux
          12.5.1. Business Overview
          12.5.2. Company Snapshot
          12.5.3. Company Market Share Analysis
          12.5.4. Company Product Portfolio
          12.5.5. Recent Developments
          12.5.6. SWOT Analysis
    12.6. Organic Herb Trading Co.
          12.6.1. Business Overview
          12.6.2. Company Snapshot
          12.6.3. Company Market Share Analysis
          12.6.4. Company Product Portfolio
          12.6.5. Recent Developments
          12.6.6. SWOT Analysis
    12.7. Nature’s Gold Production
          12.7.1. Business Overview
          12.7.2. Company Snapshot
          12.7.3. Company Market Share Analysis
          12.7.4. Company Product Portfolio
          12.7.5. Recent Developments
          12.7.6. SWOT Analysis
    12.8. Jamnagar Chicory Industries
          12.8.1. Business Overview
          12.8.2. Company Snapshot
          12.8.3. Company Market Share Analysis
          12.8.4. Company Product Portfolio
          12.8.5. Recent Developments
          12.8.6. SWOT Analysis
    12.9. STOKROS Company Ltd
          12.9.1. Business Overview
          12.9.2. Company Snapshot
          12.9.3. Company Market Share Analysis
          12.9.4. Company Product Portfolio
          12.9.5. Recent Developments
          12.9.6. SWOT Analysis
    12.10. FARMVILLE
          12.10.1. Business Overview
          12.10.2. Company Snapshot
          12.10.3. Company Market Share Analysis
          12.10.4. Company Product Portfolio
          12.10.5. Recent Developments
          12.10.6. SWOT Analysis
 

List of Table

1. Global Chicory Market, By Form, 2019-2030 (USD Million)

2. Global Liquid, Chicory Market, By Region, 2019-2030 (USD Million) 

3. Global Cubes, Chicory Market, By Region, 2019-2030 (USD Million) 

4. Global Powder, Chicory Market, By Region, 2019-2030 (USD Million) 

5. Global Others, Chicory Market, By Region, 2019-2030 (USD Million) 

6. Global Chicory Market, By Type, 2019-2030 (USD Million)

7. Global Flour, Chicory Market, By Region, 2019-2030 (USD Million)

8. Global Roasted, Chicory Market, By Region, 2019-2030 (USD Million)

9. Global Instant Powder, Chicory Market, By Region, 2019-2030 (USD Million)

10. Global Extracts, Chicory Market, By Region, 2019-2030 (USD Million)

11. Global Others, Chicory Market, By Region, 2019-2030 (USD Million)

12. Global Chicory Market, By Plant-Part, 2019-2030 (USD Million)

13. Global Root, Chicory Market, By Region, 2019-2030 (USD Million)

14. Global Leaf, Chicory Market, By Region, 2019-2030 (USD Million)

15. Global Others, Chicory Market, By Region, 2019-2030 (USD Million)

16. Global Chicory Market, By Application, 2019-2030 (USD Million)

17. Global Dietary Supplements, Chicory Market, By Region, 2019-2030 (USD Million)

18. Global Food & Beverage, Chicory Market, By Region, 2019-2030 (USD Million)

19. Global Cosmetics & Personal Care, Chicory Market, By Region, 2019-2030 (USD Million)

20. Global Feed & Pet Food, Chicory Market, By Region, 2019-2030 (USD Million)

21. North America Chicory Market, By Form, 2019-2030 (USD Million)

22. North America Chicory Market, By Type, 2019-2030 (USD Million)

23. North America Chicory Market, By Plant-Part, 2019-2030 (USD Million)

24. North America Chicory Market, By Application, 2019-2030 (USD Million)

25. U.S. Chicory Market, By Form, 2019-2030 (USD Million)

26. U.S. Chicory Market, By Type, 2019-2030 (USD Million)

27. U.S. Chicory Market, By Plant-Part, 2019-2030 (USD Million)

28. U.S. Chicory Market, By Application, 2019-2030 (USD Million)

29. Canada Chicory Market, By Form, 2019-2030 (USD Million)

30. Canada Chicory Market, By Type, 2019-2030 (USD Million)

31. Canada Chicory Market, By Plant-Part, 2019-2030 (USD Million)

32. Canada Chicory Market, By Application, 2019-2030 (USD Million)

33. Mexico Chicory Market, By Form, 2019-2030 (USD Million)

34. Mexico Chicory Market, By Type, 2019-2030 (USD Million)

35. Mexico Chicory Market, By Plant-Part, 2019-2030 (USD Million)

36. Mexico Chicory Market, By Application, 2019-2030 (USD Million)

37. Europe Chicory Market, By Form, 2019-2030 (USD Million)

38. Europe Chicory Market, By Type, 2019-2030 (USD Million)

39. Europe Chicory Market, By Plant-Part, 2019-2030 (USD Million)

40. Europe Chicory Market, By Application, 2019-2030 (USD Million)

41. Germany Chicory Market, By Form, 2019-2030 (USD Million)

42. Germany Chicory Market, By Type, 2019-2030 (USD Million)

43. Germany Chicory Market, By Plant-Part, 2019-2030 (USD Million)

44. Germany Chicory Market, By Application, 2019-2030 (USD Million)

45. France Chicory Market, By Form, 2019-2030 (USD Million)

46. France Chicory Market, By Type, 2019-2030 (USD Million)

47. France Chicory Market, By Plant-Part, 2019-2030 (USD Million)

48. France Chicory Market, By Application, 2019-2030 (USD Million)

49. U.K. Chicory Market, By Form, 2019-2030 (USD Million)

50. U.K. Chicory Market, By Type, 2019-2030 (USD Million)

51. U.K. Chicory Market, By Plant-Part, 2019-2030 (USD Million)

52. U.K. Chicory Market, By Application, 2019-2030 (USD Million)

53. Italy Chicory Market, By Form, 2019-2030 (USD Million)

54. Italy Chicory Market, By Type, 2019-2030 (USD Million)

55. Italy Chicory Market, By Plant-Part, 2019-2030 (USD Million)

56. Italy Chicory Market, By Application, 2019-2030 (USD Million)

57. Spain Chicory Market, By Form, 2019-2030 (USD Million)

58. Spain Chicory Market, By Type, 2019-2030 (USD Million)

59. Spain Chicory Market, By Plant-Part, 2019-2030 (USD Million)

60. Spain Chicory Market, By Application, 2019-2030 (USD Million)

61. Asia Pacific Chicory Market, By Form, 2019-2030 (USD Million)

62. Asia Pacific Chicory Market, By Type, 2019-2030 (USD Million)

63. Asia Pacific Chicory Market, By Plant-Part, 2019-2030 (USD Million)

64. Asia Pacific Chicory Market, By Application, 2019-2030 (USD Million)

65. Japan Chicory Market, By Form, 2019-2030 (USD Million)

66. Japan Chicory Market, By Type, 2019-2030 (USD Million)

67. Japan Chicory Market, By Plant-Part, 2019-2030 (USD Million)

68. Japan Chicory Market, By Application, 2019-2030 (USD Million)

69. China Chicory Market, By Form, 2019-2030 (USD Million)

70. China Chicory Market, By Type, 2019-2030 (USD Million)

71. China Chicory Market, By Plant-Part, 2019-2030 (USD Million)

72. China Chicory Market, By Application, 2019-2030 (USD Million)

73. India Chicory Market, By Form, 2019-2030 (USD Million)

74. India Chicory Market, By Type, 2019-2030 (USD Million)

75. India Chicory Market, By Plant-Part, 2019-2030 (USD Million)

76. India Chicory Market, By Application, 2019-2030 (USD Million)

77. South America Chicory Market, By Form, 2019-2030 (USD Million)

78. South America Chicory Market, By Type, 2019-2030 (USD Million)

79. South America Chicory Market, By Plant-Part, 2019-2030 (USD Million)

80. South America Chicory Market, By Application, 2019-2030 (USD Million)

81. Brazil Chicory Market, By Form, 2019-2030 (USD Million)

82. Brazil Chicory Market, By Type, 2019-2030 (USD Million)

83. Brazil Chicory Market, By Plant-Part, 2019-2030 (USD Million)

84. Brazil Chicory Market, By Application, 2019-2030 (USD Million)

85. Middle East and Africa Chicory Market, By Form, 2019-2030 (USD Million)

86. Middle East and Africa Chicory Market, By Type, 2019-2030 (USD Million)

87. Middle East and Africa Chicory Market, By Plant-Part, 2019-2030 (USD Million)

88. Middle East and Africa Chicory Market, By Application, 2019-2030 (USD Million)

89. UAE Chicory Market, By Form, 2019-2030 (USD Million)

90. UAE Chicory Market, By Type, 2019-2030 (USD Million)

91. UAE Chicory Market, By Plant-Part, 2019-2030 (USD Million)

92. UAE Chicory Market, By Application, 2019-2030 (USD Million)

93. South Africa Chicory Market, By Form, 2019-2030 (USD Million)

94. South Africa Chicory Market, By Type, 2019-2030 (USD Million)

95. South Africa Chicory Market, By Plant-Part, 2019-2030 (USD Million)

96. South Africa Chicory Market, By Application, 2019-2030 (USD Million)

List of Figures 

1. Global Chicory Market Segmentation

2. Global Chicory Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Chicory Market Attractiveness Analysis By Form  

9. Global Chicory Market Attractiveness Analysis By Type 

10. Global Chicory Market Attractiveness Analysis By Plant-Part

11. Global Chicory Market Attractiveness Analysis By Application

12. Global Chicory Market Attractiveness Analysis By Region

13. Global Chicory Market: Dynamics

14. Global Chicory Market Share By Form (2022 & 2030)

15. Global Chicory Market Share By Type (2022 & 2030)

16. Global Chicory Market Share By Plant-Part (2022 & 2030)

17. Global Chicory Market Share By Application (2022 & 2030)

18. Global Chicory Market Share By Regions (2022 & 2030)

19. Global Chicory Market Share By Company (2021)

This study forecasts revenue at global, regional, and country levels from 2019 to 2030. The Brainy Insights has segmented the global chicory based on below mentioned segments:

Global Chicory Market by Form:

  • Liquid
  • Cubes
  • Powder
  • Others

Global Chicory Market by Type:

  • Flour
  • Roasted
  • Instant Powder
  • Extracts
  • Others

Global Chicory Market by Plant-Part:

  • Root
  • Leaf
  • Others

Global Chicory Market by Application:

  • Dietary Supplements
  • Food & Beverages
  • Cosmetics & Personal Care
  • Feed & Pet Food

Global Chicory by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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