Carmine Market

Carmine Market Size by Product Type (Carminic Acid, Color-Based and High Tint), Form Type (Crystal, Powder, and Liquid), End-users [Food and Beverages (Dairy and Frozen Products, Confectioneries and Bakery, Meat Products, Fruits and Vegetables, and Others), Pharmaceutical and Cosmetics], Sales Channel (Retail Stores, Wholesalers, and Online), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2022 to 2030

Base Year: 2021 Historical Data: 2019-20
  • Report ID: TBI-12999
  • Published Date: Oct, 2022
  • Pages: 236
  • Category: Chemicals & Materials
  • Format: PDF
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The global carmine market was valued at USD 41.02 million in 2021 and growing at a CAGR of 6.44% from 2022 to 2030. The market is expected to reach USD 71.93 million by 2030. The Asia Pacific is expected to grow the fastest during the forecast period.

Market Introduction:

Carmine is a pigment that is bright red and is obtained from carminic acid. The pigment is extracted from the dead and dried bodies of specific female insects, usually native to tropical and subtropical regions. Carmines are widely used as natural colors in the food and beverages industry. It provides natural pigmentation in bakery and confectionery products, cosmetics, drug preparations, etc. The production of carmine involves boiling powdered bodies of female insects in an ammonia or sodium carbonate solution. The insoluble compound is then removed by filtration. Further, alum is mixed in the solution to precipitate the red salt of aluminum. Carmine contains at least fifty percent of carminic acid and is naturally concentrated. A wide range of cosmetics products contains carmine.

Bakery and confectionery products are in high demand due to the sales of bakery and confectionery products. Carmine is used in many food and beverage applications owing to its versatility. The use of carmine is increasing in cosmetics and pharmaceutical products such as face creams, tints, drugs, etc. There is a rise in demand for natural food colors among consumers due to the health complexity related to the use of synthetic dyes in food products. The demand for naturally extracted carmine is on the rise as it has fewer side effects and is versatile in terms of use.

Carmine Market Size

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Market Dynamics:

Drivers:

Increasing use of carmine in the food and beverages industry- The carmine market is driven by an increase in the number of applications in the food and beverages industry. The demand for natural and organic products is rising, which has increased the market share of carmine-made products. It is also highly used in baked products and confectionery as a natural food color. The manufacturers use the product to enhance the color of the food product while avoiding using any synthetic substance. Carmine-based foods are on the rise as they are considered to be safe for consumption. Many food companies aim to increase their production of carmine to satisfy the demand from the food and beverages industry. Carmine is used during the production of pastries, cakes, and candies.

Restraints:

High cost of extracting: The cost of extracting the carmine from natural sources is high for the extraction process. In general, it is time taking and complex and thus requires the use of many resources, which adds to the total cost of manufacturing. The color formulations are a bit pricey, and the manufacturing process is laborious and thus restraints the market growth.

Opportunities:

Rising demand for processed food & beverage- The food and beverages sector consists of many segments like food additives, bakery, and confectionery, functional beverages, dairy, and frozen products, meat products, etc. Due to the rise in per capita income, the high demand for bakery and confectionery products is a lucrative opportunity for market growth. The sector is propelling mainly because of the developed and developing countries as the economies of these countries are improving, and more people are spending on such products. Food manufacturers have been encouraged to boost production and invest extensively in the appearance of food products to attract more consumers. The market growth of carmine is significantly dependent on the performance of the bakery and confectionery food industry. As a result, the rising demand for processed and packaged foods is a strong incentive for carmine manufacturers to increase production capacity.

Challenges:

Lack of awareness in developing regions- Carmine is not well-known. The employment of such carmine is not well known in these regions' businesses. Furthermore, the manufacturers are cautious about investing in the production of carmine since they are unsure of the prospective profits. In addition, many people in developing countries are unaware of the advantages of using carmine in the bakery and confectionery industry. This aspect limits the market's expansion in these areas even further.

Segmentation analysis:

Regional segmentation analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. Europe emerged as the largest market for the global carmine market, with a 32.74% share of the market revenue in 2021.

Europe currently dominates the carmine market due to rising per capita income and the growth of the end-user’s industry. Furthermore, the growing use of carmine in cosmetics formulation contributes significantly to the regional market's growth. Due to many stringent regulations, artificial colors are not allowed in most regional countries. Thus, many bakeries and confectioneries use natural coloring agents such as carmine. Further, there is an extensive presence of meat producers in the region due to high consumption. Therefore, the North American market is flooded with several organic and branded carmine products, unlike the developing and under-developing nations, which have loose and unbranded products in their local markets. The Asia Pacific is expected to grow the fastest during the forecast period, given the increasing growth rate of bakeries and confectioneries, cosmetics, and pharmaceuticals, which is driving the consumer market in the region. Consumers' protest against synthetic food additives has improved regulatory frameworks in many regional countries.

Europe Region Carmine Market Share in 2021 - 32.74%

 

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Product Type Segment Analysis

The product type segment is divided into carminic acid, color-based, and high tint. The color-based segment dominated the market, with a market share of around 48.10% in 2021. Color-based carmine is free from preservatives and thus is used in most bakery products, including desserts, ice cream, etc. Many bakeries now only use color-based carmine to eliminate the possibility of intolerance due to synthetic colors. It also enables food, beverage, and pharmaceutical products to improve the final product's appearance.

Form Type Segment Analysis

The form type segment is divided into crystal, powder, and liquid. In 2021, the powder segment dominated the market, accounting for around 42.21% of global revenue. Powder-carmine is a natural coloring agent used primarily on bakery products such as cakes, pastries, etc. Powder carmine is easy to use and dissolves efficiently with bakery products, cosmetics formulations, and drugs. The powdered carmine's shelf life is more significant than other forms.

Application Segment Analysis

The application segment includes food and beverages, pharmaceutical, and cosmetics. The food and beverages segment includes dairy and frozen products, confectioneries and bakeries, meat products, fruits and vegetables, and others. In 2021, the food and beverages segment dominated the market, accounting for around 51.03% of global revenue. Food and beverage products use carmine to provide rich color to the final product to make it look attractive. The imposition of various global and regional stringent regulations by the concerned authority has restricted or completely banned the use of synthetic food colors.

Sales Channel Segment Analysis

The sales channel segment is divided into retail stores, wholesalers, and online. The retail store segment dominated the market, with a market share of around 35.19%. Rapid urbanization has led to several lifestyle changes, one of which is the growing consumption of processed food and functional beverages. The increase in disposable income of the population is also contributing to the increasing demand for cosmetics products. Retail stores offer various carmine options at the convenience of their customers. Further, customers can get assistance in retail stores, and thus they prefer to purchase items from these stores.

Some of the Key Market Players:

  • Chr. Hansen Holding A/S
  • Sensient Technologies Corporation
  • Naturex
  • Diana Naturals
  • Roha Dyechem Pvt. Ltd.
  • The Hershey Company
  • DDW The Color House
  • GNT Group B.V.
  • ColorMaker, Inc
  • BioconColors
  • Proquimac Color S.L.
  • Miguz International
  • Sensient Colors Europe GmbH
  • Imbarex
  • Amerilure Inc.

Report Description:

Attribute Description
Market Size Revenue (USD Million), Volume (MT)
Market size value in 2022 USD 41.02 Million
Market size value in 2030 USD 71.93 Million
CAGR (2022 to 2030) 7.60%
Historical data 2019-2020
Base Year 2021
Forecast 2022-2030
Segments Product Type, Form Type, End-users, and Sales Channel
Regional Segments The regions analyzed for the market are Europe, Asia Pacific, North America, South America, and Middle East & Africa.

Frequesntly Asked Questions

As per The Brainy Insights, the size of the carmine market was valued USD 41.02 million in 2021 to USD 71.93 million by 2030.

Global carmine market is growing at a CAGR of 6.44% during the forecast period 2022-2030.

The market's growth will be influenced by the rising preference for natural food colouring in food and beverages industry.

The high cost associated with production of carmine could hamper the market growth.

The increasing preference for organically prepared bakery and confectionery products is providing huge opportunities to the market.

1. Introduction
    1.1. Objective of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Product Type
          4.3.2. Market Attractiveness Analysis By Form Type
          4.3.3. Market Attractiveness Analysis By Application
          4.3.4. Market Attractiveness Analysis By Sales Channel
          4.3.5. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Increasing use of carmine in bakery and confectionery products
    5.3. Restraints
          5.3.1. High cost associated with manufacturing of carmine
    5.4. Opportunities
          5.4.1. Rising demand for processed food & beverage
    5.5. Challenges
          5.5.1. Lack of awareness in developing regions

6. Global Carmine Market Analysis and Forecast, By Product Type
    6.1. Segment Overview
    6.2. Carminic Acid
    6.3. Color-Based
    6.4. High Tint

7. Global Carmine Market Analysis and Forecast, By Form Type
    7.1. Segment Overview
    7.2. Crystal
    7.3. Powder
    7.4. Liquid

8. Global Carmine Market Analysis and Forecast, By Application
    8.1. Segment Overview
    8.2. Food and Beverages
          8.2.1. Dairy and Frozen Products
          8.2.2. Confectioneries and Bakery
          8.2.3. Meat Products
          8.2.4. Fruits and Vegetables
          8.2.5. Others
    8.3. Pharmaceutical
    8.4. Cosmetics

9. Global Carmine Market Analysis and Forecast, By Sales Channel
    9.1. Segment Overview
    9.2. Retail Stores
    9.3. Wholesalers
    9.4. Online

10. Global Carmine Market Analysis and Forecast, By Regional Analysis
    10.1. Segment Overview
    10.2. North America
          10.2.1. U.S.
          10.2.2. Canada
          10.2.3. Mexico
    10.3. Europe
          10.3.1. Germany
          10.3.2. France
          10.3.3. U.K.
          10.3.4. Italy
          10.3.5. Spain
    10.4. Asia-Pacific
          10.4.1. Japan
          10.4.2. China
          10.4.3. India
    10.5. South America
          10.5.1. Brazil
    10.6. Middle East and Africa
          10.6.1. UAE
          10.6.2. South Africa

11. Global Carmine Market-Competitive Landscape
    11.1. Overview
    11.2. Market Share of Key Players in the Carmine Market
          11.2.1. Global Company Market Share
          11.2.2. North America Company Market Share
          11.2.3. Europe Company Market Share
          11.2.4. APAC Company Market Share
    11.3. Competitive Situations and Trends
          11.3.1. Product Launches and Developments
          11.3.2. Partnerships, Collaborations, and Agreements
          11.3.3. Mergers & Acquisitions
          11.3.4. Expansions

12. Company Profiles
    12.1. Chr. Hansen Holding A/S
          12.1.1. Business Overview
          12.1.2. Company Snapshot
          12.1.3. Company Market Share Analysis
          12.1.4. Company Product Portfolio
          12.1.5. Recent Developments
          12.1.6. SWOT Analysis
    12.2. Sensient Technologies Corporation
          12.2.1. Business Overview
          12.2.2. Company Snapshot
          12.2.3. Company Market Share Analysis
          12.2.4. Company Product Portfolio
          12.2.5. Recent Developments
          12.2.6. SWOT Analysis
    12.3. Naturex
          12.3.1. Business Overview
          12.3.2. Company Snapshot
          12.3.3. Company Market Share Analysis
          12.3.4. Company Product Portfolio
          12.3.5. Recent Developments
          12.3.6. SWOT Analysis
    12.4. Diana Naturals
          12.4.1. Business Overview
          12.4.2. Company Snapshot
          12.4.3. Company Market Share Analysis
          12.4.4. Company Product Portfolio
          12.4.5. Recent Developments
          12.4.6. SWOT Analysis
    1.1. Roha Dyechem Pvt. Ltd.
          1.1.1. Business Overview
          1.1.2. Company Snapshot
          1.1.3. Company Market Share Analysis
          1.1.4. Company Product Portfolio
          1.1.5. Recent Developments
          1.1.6. SWOT Analysis
    1.2. The Hershey Company
          1.2.1. Business Overview
          1.2.2. Company Snapshot
          1.2.3. Company Market Share Analysis
          1.2.4. Company Product Portfolio
          1.2.5. Recent Developments
          1.2.6. SWOT Analysis
    1.3. DDW The Color House
          1.3.1. Business Overview
          1.3.2. Company Snapshot
          1.3.3. Company Market Share Analysis
          1.3.4. Company Product Portfolio
          1.3.5. Recent Developments
          1.3.6. SWOT Analysis
    1.4. GNT Group B.V.
          1.4.1. Business Overview
          1.4.2. Company Snapshot
          1.4.3. Company Market Share Analysis
          1.4.4. Company Product Portfolio
          1.4.5. Recent Developments
          1.4.6. SWOT Analysis
    1.5. ColorMaker, Inc
          1.5.1. Business Overview
          1.5.2. Company Snapshot
          1.5.3. Company Market Share Analysis
          1.5.4. Company Product Portfolio
          1.5.5. Recent Developments
          1.5.6. SWOT Analysis
    12.5. BioconColors
          12.5.1. Business Overview
          12.5.2. Company Snapshot
          12.5.3. Company Market Share Analysis
          12.5.4. Company Product Portfolio
          12.5.5. Recent Developments
          12.5.6. SWOT Analysis
    12.6. Proquimac Color S.L.
          12.6.1. Business Overview
          12.6.2. Company Snapshot
          12.6.3. Company Market Share Analysis
          12.6.4. Company Product Portfolio
          12.6.5. Recent Developments
          12.6.6. SWOT Analysis
    12.7. Miguz International
          12.7.1. Business Overview
          12.7.2. Company Snapshot
          12.7.3. Company Market Share Analysis
          12.7.4. Company Product Portfolio
          12.7.5. Recent Developments
          12.7.6. SWOT Analysis
    12.8. Sensient Colors Europe GmbH
          12.8.1. Business Overview
          12.8.2. Company Snapshot
          12.8.3. Company Market Share Analysis
          12.8.4. Company Product Portfolio
          12.8.5. Recent Developments
          12.8.6. SWOT Analysis
    12.9. Imbarex
          12.9.1. Business Overview
          12.9.2. Company Snapshot
          12.9.3. Company Market Share Analysis
          12.9.4. Company Product Portfolio
          12.9.5. Recent Developments
          12.9.6. SWOT Analysis
    12.10. Amerilure Inc.
          12.10.1. Business Overview
          12.10.2. Company Snapshot
          12.10.3. Company Market Share Analysis
          12.10.4. Company Product Portfolio
          12.10.5. Recent Developments
          12.10.6. SWOT Analysis
 

List of Table

1. Global Carmine Market, By Product Type, 2019-2030 (USD Million) 

2. Global Carminic Acid, Carmine Market, By Region, 2019-2030 (USD Million) 

3. Global Color-Based, Carmine Market, By Region, 2019-2030 (USD Million) 

4. Global Carmine Market, By Form Type, 2019-2030 (USD Million) 

5. Global Crystal, Carmine Market, By Region, 2019-2030 (USD Million) 

6. Global Powder, Carmine Market, By Region, 2019-2030 (USD Million) 

7. Global Liquid, Carmine Market, By Region, 2019-2030 (USD Million)

8. Global Carmine Market, By Application, 2019-2030 (USD Million) 

9. Global Food and Beverages, Carmine Market, By Region, 2019-2030 (USD Million) 

10. Global Pharmaceuticals, Carmine Market, By Region, 2019-2030 (USD Million)

11. Global Cosmetics, Carmine Market, By Region, 2019-2030 (USD Million) 

12. Global Carmine Market, By Sales Channel, 2019-2030 (USD Million) 

13. Global Retail Stores, Carmine Market, By Region, 2019-2030 (USD Million) 

14. Global Wholesalers, Carmine Market, By Region, 2019-2030 (USD Million) 

15. Global Online, Carmine Market, By Region, 2019-2030 (USD Million)

16. Global Carmine Market, By Region, 2019-2030 (USD Million) 

17. North America Carmine Market, By Product Type, 2019-2030 (USD Million) 

18. North America Carmine Market, By Form Type, 2019-2030 (USD Million) 

19. North America Carmine Market, By Application, 2019-2030 (USD Million) 

20. North America Carmine Market, By Sales Channel, 2019-2030 (USD Million) 

21. U.S. Carmine Market, By Product Type, 2019-2030 (USD Million) 

22. U.S. Carmine Market, By Form Type, 2019-2030 (USD Million) 

23. U.S. Carmine Market, By Application, 2019-2030 (USD Million) 

24. U.S. Carmine Market, By Sales Channel, 2019-2030 (USD Million) 

25. Canada Carmine Market, By Product Type, 2019-2030 (USD Million) 

26. Canada Carmine Market, By Form Type, 2019-2030 (USD Million) 

27. Canada Carmine Market, By Application, 2019-2030 (USD Million) 

28. Canada Carmine Market, By Sales Channel, 2019-2030 (USD Million) 

29. Mexico Carmine Market, By Product Type, 2019-2030 (USD Million) 

30. Mexico Carmine Market, By Form Type, 2019-2030 (USD Million) 

31. Mexico Carmine Market, By Application, 2019-2030 (USD Million)

32. Mexico Carmine Market, By Sales Channel, 2019-2030 (USD Million) 

33. Europe Carmine Market, By Product Type, 2019-2030 (USD Million) 

34. Europe Carmine Market, By Form Type, 2019-2030 (USD Million) 

35. Europe Carmine Market, By Application, 2019-2030 (USD Million)

36. Europe Carmine Market, By Sales Channel, 2019-2030 (USD Million) 

37. Germany Carmine Market, By Product Type, 2019-2030 (USD Million) 

38. Germany Carmine Market, By Form Type, 2019-2030 (USD Million) 

39. Germany Carmine Market, By Application, 2019-2030 (USD Million) 

40. Germany Carmine Market, By Sales Channel, 2019-2030 (USD Million) 

41. France Carmine Market, By Product Type, 2019-2030 (USD Million) 

42. France Carmine Market, By Form Type, 2019-2030 (USD Million) 

43. France Carmine Market, By Application, 2019-2030 (USD Million)

44. France Carmine Market, By Sales Channel, 2019-2030 (USD Million) 

45. U.K. Carmine Market, By Product Type, 2019-2030 (USD Million) 

46. U.K. Carmine Market, By Form Type, 2019-2030 (USD Million) 

47. U.K. Carmine Market, By Application, 2019-2030 (USD Million)

48. U.K. Carmine Market, By Sales Channel, 2019-2030 (USD Million) 

49. Italy Carmine Market, By Product Type, 2019-2030 (USD Million) 

50. Italy Carmine Market, By Form Type, 2019-2030 (USD Million) 

51. Italy Carmine Market, By Application, 2019-2030 (USD Million)

52. Italy Carmine Market, By Sales Channel, 2019-2030 (USD Million) 

53. Spain Carmine Market, By Product Type, 2019-2030 (USD Million) 

54. Spain Carmine Market, By Form Type, 2019-2030 (USD Million) 

55. Spain Carmine Market, By Application, 2019-2030 (USD Million) 

56. Spain Carmine Market, By Sales Channel, 2019-2030 (USD Million) 

57. Asia Pacific Carmine Market, By Product Type, 2019-2030 (USD Million) 

58. Asia Pacific Carmine Market, By Form Type, 2019-2030 (USD Million) 

59. Asia Pacific Carmine Market, By Application, 2019-2030 (USD Million) 

60. Asia Pacific Carmine Market, By Sales Channel, 2019-2030 (USD Million) 

61. Japan Carmine Market, By Product Type, 2019-2030 (USD Million) 

62. Japan Carmine Market, By Form Type, 2019-2030 (USD Million) 

63. Japan Carmine Market, By Application 2019-2030 (USD Million)

64. Japan Carmine Market, By Sales Channel, 2019-2030 (USD Million) 

65. China Carmine Market, By Product Type, 2019-2030 (USD Million) 

66. China Carmine Market, By Form Type, 2019-2030 (USD Million) 

67. China Carmine Market, By Application, 2019-2030 (USD Million)

68. China Carmine Market, By Sales Channel, 2019-2030 (USD Million) 

69. India Carmine Market, By Product Type, 2019-2030 (USD Million) 

70. India Carmine Market, By Form Type, 2019-2030 (USD Million) 

71. India Carmine Market, By Application, 2019-2030 (USD Million) 

72. India Carmine Market, By Sales Channel, 2019-2030 (USD Million) 

73. South America Carmine Market, By Product Type, 2019-2030 (USD Million) 

74. South America Carmine Market, By Form Type, 2019-2030 (USD Million) 

75. South America Carmine Market, By Application, 2019-2030 (USD Million) 

76. South America Carmine Market, By Sales Channel, 2019-2030 (USD Million) 

77. Brazil Carmine Market, By Product Type, 2019-2030 (USD Million) 

78. Brazil Carmine Market, By Form Type, 2019-2030 (USD Million) 

79. Brazil Carmine Market, By Application, 2019-2030 (USD Million) 

80. Brazil Carmine Market, By Sales Channel, 2019-2030 (USD Million) 

81. Middle East and Africa Carmine Market, By Product Type, 2019-2030 (USD Million) 

82. Middle East and Africa Carmine Market, By Form Type, 2019-2030 (USD Million) 

83. Middle East and Africa Carmine Market, By Application, 2019-2030 (USD Million)

84. Middle East and Africa Carmine Market, By Sales Channel, 2019-2030 (USD Million) 

85. UAE Carmine Market, By Product Type, 2019-2030 (USD Million) 

86. UAE Carmine Market, By Form Type, 2019-2030 (USD Million) 

87. UAE Carmine Market, By Application, 2019-2030 (USD Million)

88. UAE Carmine Market, By Sales Channel, 2019-2030 (USD Million) 

89. South Africa Carmine Market, By Product Type, 2019-2030 (USD Million) 

90. South Africa Carmine Market, By Form Type, 2019-2030 (USD Million) 

91. South Africa Carmine Market, By Application, 2019-2030 (USD Million) 

92. South Africa Carmine Market, By Sales Channel, 2019-2030 (USD Million) 

List of Figures 

1. Global Carmine Market Segmentation

2. Carmine Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Carmine Market Attractiveness Analysis By Product Type

9. Global Carmine Market Attractiveness Analysis By Form Type

10. Global Carmine Market Attractiveness Analysis By Application

11. Global Carmine Market Attractiveness Analysis By Sales Channel

12. Global Carmine Market Attractiveness Analysis By Region

13. Global Carmine Market: Dynamics

14. Global Carmine Market Share by Product Type (2022 & 2030)

15. Global Carmine Market Share by Form Type (2022 & 2030)

16. Global Carmine Market Share by Application (2022 & 2030)

17. Global Carmine Market Share by Sales Channel (2022 & 2030)

18. Global Carmine Market Share by Regions (2022 & 2030)

19. Global Carmine Market Share by Company (2021)

This study forecasts revenue at global, regional, and country levels from 2019 to 2030. The Brainy Insights has segmented the global carmine market based on below mentioned segments:

Global Carmine Market by Product Type:

  • Carminic Acid
  • Color-Based
  • High Tint

Global Carmine Market by Form Type:

  • Crystal
  • Powder
  • Liquid

Global Carmine Market by Application:

  • Food and Beverages
    • Dairy and Frozen Products
    • Confectioneries and Bakery
    • Meat Products
    • Fruits and Vegetables
    • Others
  • Pharmaceutical
  • Cosmetics

Global Carmine Market by Sales Channel:

  • Retail Stores
  • Wholesalers
  • Online

Global Carmine Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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