Cardiotoxicity Screening Market

Cardiotoxicity Screening Market Size by Technology (Classic hERG Safety Assay, Arrhythmogenic Liability Screening, QT Prolongation Assay, Comprehensive in Vitro Proarrhytmia Assay and Others), Product (Analyzers and Instruments, Reagents and Kits and Software and Services), End-user (Pharmaceutical and Biotechnology Company, Academic and Research Institutes, Contact Research Organizations and Others), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2022 to 2030

Base Year: 2021 Historical Data: 2019-20
  • Report ID: TBI-13162
  • Published Date: Dec, 2022
  • Pages: 234
  • Category: Healthcare
  • Format: PDF
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The global cardiotoxicity screening market is expected to grow from USD 18.33 billion in 2022 to USD 34.75 billion by 2030, at a CAGR of 8.32% during the forecast period 2022-2030. The North American region is expected to dominate the market in 2022.

Market Introduction:

Cardiotoxicity screening is a process used for the evaluation of toxic chemicals which can cause damage to the heart. The damage can be caused to the heart muscles, which can affect the functioning of the heart. Further, a dysfunction in electrophysiology can also be caused due to presence of a toxic substance. The cardiotoxicity assessment is necessary for the initial stages of drug discovery. The process of cardiotoxicity screening is essential for reducing the number of toxic substances and thus increasing the efficacy of the drug. There are many cardioactive substances which are used in heart failure treatment. Cardiotoxicity can also arise from certain medications or treatments the patients underwent a few years ago. Cardiotoxicity screening is essential, especially during the formulation of drugs intended to cure heart diseases.

Cardiotoxicity Screening Market Size

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Recent Development

In June 2022, a significant player, Axol Bioscience, announced that their ventricular cardiomyocytes derived from IPSC had completed the in-vitro CiPA test. The test has revealed that these cells can be used to measure the level of cardiotoxicity, and thus an efficient cardiac model can be found for the screening of drugs.

Market Dynamics:

Drivers:

Increasing cases of cardiotoxicity: With rising cases of cardiotoxicity, there has been a high demand for screening of the compounds used in manufacturing drugs. Cardiotoxicity screenings have several potential advantages over conventional testing methods, including the fact that they are more efficient and safe to be conducted on drugs. The cases of adverse reactions to cardiac drugs have been increasing among patients with existing heart conditions. The incidence of cardiotoxicity is more common in patients who have suffered from cancer treatment or any cardiac surgery. Thus, the requirement for conducting efficient cardiotoxicity screening products and services is increasing. Cardiotoxicity makes it challenging for the heart to carry out everyday activities and pump blood in the body. Thus, cardiotoxicity leads to the prevalence of cardiomyopathy, which weakens the capability of the heart to pump blood.

Restraints:

Lack of skilled professionals– Cardiotoxicity screening is in high demand due to the significant prevalence of cardiotoxicity. Cardiotoxicity screening operations require qualified professionals with the necessary training. There is high demand for such professionals to increase the efficacy of cardiotoxicity screening. However, there is a lack of these skilled professionals for conducting cardiotoxicity screening. Thus, these factors are restraining market growth.

Opportunities:

Increasing prevalence of cardiovascular diseases - Cardiovascular diseases, particularly ischemic heart disease (IHD) and stroke, are the leading cause of death and disability worldwide. Total CVD cases nearly doubled from 271 million in 1990 to 523 million in 2019, and CVD deaths increased steadily from 12.1 million in 1990 to 18.6 million in 2019. Disability-adjusted life years (DALYs) and years of life lost have increased dramatically globally, with years lived with disability doubling from 17.7 million to 22.5 million. Cardiovascular illnesses continue to be the world's most significant cause of disease burden. Outside of high-income nations, the CVD burden continues to climb, and frighteningly, the age-standardized rate of CVD has begun to grow in certain places where it was previously dropping in high-income countries. Among the regions, North America, followed by Europe and the Asia Pacific, will gain tremendous market share due to the presence of numerous leading global manufacturers throughout the area, with companies increasing their manufacturing potential. The increasing obese population suffering from heart failure drives the North American market. Further, the increased awareness of therapies and the availability of favourable reimbursement policies have accelerated market growth. In the case of Asia-Pacific, the development of healthcare infrastructure and supporting initiatives by the government have led to the market's growth.

Challenges:

Stringent regulations for product approval - The imposition of strict rules regarding the approval of cardiotoxicity screening products such as assays, kits, systems and services, especially in developing economies. In many regions, cardiotoxicity screening companies face multiple product approval regulations. There are several policies that these companies have to follow when their product is in the pipeline. There is a lack of standardization in the policies governing the process of cardiotoxicity screening in different regions, which makes it even more difficult for companies to expand their business across geographies.

Segmentation Analysis:

Regional segmentation analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. The North American region emerged as the most significant global cardiotoxicity screening market, with a market revenue share of 36.05% in 2022. Given the presence of major industry players, there is a high growth rate of the cardiotoxicity screening market in the region. The North American market will be driven by the presence of advanced healthcare and research and development facilities infrastructure to support the cardiotoxicity screening market, availability of systems, kits and software, and high investments by end-user industries. The growing incidence of cardiovascular diseases in regional countries has increased the frequency of cardiotoxicity screening. The Asia-Pacific region is anticipated to grow lucratively during the forecast period. The region has a high percentage of the population suffering from a chronic heart disorder, and the number of inflammation diseases is also increasing rapidly.

North America region Cardiotoxicity Screening Market Share in 2022 - 36.05%

 

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Technology Segment Analysis

The technology segment is divided into classic hERG safety assay, arrhythmogenic liability screening, QT prolongation assay, comprehensive in vitro proarrhytmia assay and others. The classic hERG safety assay segment dominated the market with a revenue share of around 35.11% in 2022. Classic hERG safety assay identifies the toxic compounds in the drug composition. These assays specifically test the effect of test compounds.

Product Segment Analysis

The product segment is divided into analyzers and instruments, reagents and kits and software and services. The analyzers and instruments segment dominated the market with a market share of 41.05% in 2022. Analyzers and instruments are required to carry out the cardiotoxicity screening process with utmost efficacy. Many instruments are used to separate the toxic components from the drug composition.

End-user Segment Analysis

The end-user segment includes pharmaceutical and biotechnology companies, academic and research institutes, contract research organizations and others. The pharmaceutical and biotechnology company segment dominated the market with a revenue share of around 45.22% in 2022. Pharmaceutical and biotech companies have a higher demand for cardiotoxicity screening due to its requirement in the drug discovery process. The drugs used in cardiac diseases should be free from toxic compounds. Thus, pharmaceutical and biotech companies invest in screening to pass the quality test.

Some of the Key Market Players: 

  • Admescope Ltd
  • Cyprotex
  • Stemina Biomarker Discovery
  • Eurofins Discovery
  • Molecular Devices
  • Axol Bioscience Ltd
  • AMRI Global
  • GVK Biosciences
  • Anbiqi Biotechnology
  • WuXi AppTec

Report Description: 

Attribute Description
Market Size Revenue (USD Billion)
Market size value in 2022 USD 18.33 Billion
Market size value in 2030 USD 34.75 Billion
CAGR (2022 to 2030) 8.32%
Historical data 2019-2020
Base Year 2021
Forecast 2022-2030
Segments The regions examined for the market are Europe, Asia Pacific, North America, South America, and Middle East & Africa.
Regional Segments The research segment is based on technology, product, and end-user.

Frequesntly Asked Questions

As per The Brainy Insights, the size of the cardiotoxicity screening market was valued 18.33 billion in 2022 to USD 34.75 billion by 2030.

Global cardiotoxicity screening market is growing at a CAGR of 8.32% during the forecast period 2022-2030.

North America region emerged as the largest market for the cardiotoxicity screening.

The market's growth will be influenced by the growing prevalence of cardiovascular diseases.

The lack of skilled labour could hamper the market growth.

The increasing research and development for drug discovery process is providing huge opportunities to the market.

Key players are Admescope Ltd, Cyprotex, Stemina Biomarker Discovery, Eurofins Discovery, Molecular Devices, Axol Bioscience Ltd, AMRI Global, GVK Biosciences, Anbiqi Biotechnology, WuXi AppTec among others.

1. Introduction
    1.1. Objective of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Technology
          4.3.2. Market Attractiveness Analysis By Product
          4.3.3. Market Attractiveness Analysis By End-user
          4.3.4. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Increasing demand for screening of cardiotoxicity substances
    5.3. Restraints
          5.3.1. Lack of skilled professionals
    5.4. Opportunities
          5.4.1. Increasing technological advancements in diseases diagnostics
    5.5. Challenges
          5.5.1. Regulations regarding product approval

6. Global Cardiotoxicity Screening Market Analysis and Forecast, By Technology
    6.1. Segment Overview
    6.2. Classic hERG Safety Assay
    6.3. Arrhythmogenic Liability Screening
    6.4. QT Prolongation Assay
    6.5. Comprehensive in Vitro Proarrhytmia Assay
    6.6. Others

7. Global Cardiotoxicity Screening Market Analysis and Forecast, By Product
    7.1. Segment Overview
    7.2. Analyzers and Instruments
    7.3. Reagents and Kits
    7.4. Software and Services

8. Global Cardiotoxicity Screening Market Analysis and Forecast, By End-user
    8.1. Segment Overview
    8.2. Pharmaceutical and Biotechnology Company
    8.3. Academic and Research Institutes
    8.4. Contact Research Organizations
    8.5. Others

9. Global Cardiotoxicity Screening Market Analysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
    9.5. South America
          9.5.1. Brazil
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa

10. Global Cardiotoxicity Screening Market-Competitive Landscape
    10.1. Overview
    10.2. Market Share of Key Players in the Cardiotoxicity Screening Market
          10.2.1. Global Company Market Share
          10.2.2. North America Company Market Share
          10.2.3. Europe Company Market Share
          10.2.4. APAC Company Market Share
    10.3. Competitive Situations and Trends
          10.3.1. Product Launches and Developments
          10.3.2. Partnerships, Collaborations, and Agreements
          10.3.3. Mergers & Acquisitions
          10.3.4. Expansions

11. Company Profiles
    11.1. Admescope Ltd
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company Product Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. Cyprotex
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company Product Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. Stemina Biomarker Discovery
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company Product Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. Eurofins Discovery
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company Product Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis
    11.5. Molecular Devices
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company Product Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis
    11.6. Axol Bioscience Ltd
          11.6.1. Business Overview
          11.6.2. Company Snapshot
          11.6.3. Company Market Share Analysis
          11.6.4. Company Product Portfolio
          11.6.5. Recent Developments
          11.6.6. SWOT Analysis
    11.7. AMRI Global
          11.7.1. Business Overview
          11.7.2. Company Snapshot
          11.7.3. Company Market Share Analysis
          11.7.4. Company Product Portfolio
          11.7.5. Recent Developments
          11.7.6. SWOT Analysis
    11.8. GVK Biosciences
          11.8.1. Business Overview
          11.8.2. Company Snapshot
          11.8.3. Company Market Share Analysis
          11.8.4. Company Product Portfolio
          11.8.5. Recent Developments
          11.8.6. SWOT Analysis
    11.9. Anbiqi Biotechnology
          11.9.1. Business Overview
          11.9.2. Company Snapshot
          11.9.3. Company Market Share Analysis
          11.9.4. Company Product Portfolio
          11.9.5. Recent Developments
          11.9.6. SWOT Analysis
    11.10. WuXi AppTec
          11.10.1. Business Overview
          11.10.2. Company Snapshot
          11.10.3. Company Market Share Analysis
          11.10.4. Company Product Portfolio
          11.10.5. Recent Developments
          11.10.6. SWOT Analysis
 

List of Table

1. Global Cardiotoxicity Screening Market, By Technology, 2019-2030 (USD Billion) 

2. Global Classic hERG Safety Assay, Cardiotoxicity Screening Market, By Region, 2019-2030 (USD Billion) 

3. Global Arrhythmogenic Liability Screening, Cardiotoxicity Screening Market, By Region, 2019-2030 (USD Billion) 

4. Global QT Prolongation Assay, Cardiotoxicity Screening Market, By Region, 2019-2030 (USD Billion) 

5. Global Comprehensive in Vitro Proarrhytmia Assay, Cardiotoxicity Screening Market, By Region, 2019-2030 (USD Billion) 

6. Global Others, Cardiotoxicity Screening Market, By Region, 2019-2030 (USD Billion) 

7. Global Cardiotoxicity Screening Market, By Product, 2019-2030 (USD Billion) 

8. Global Analyzers and Instruments, Cardiotoxicity Screening Market, By Region, 2019-2030 (USD Billion) 

9. Global Reagents and Kits, Cardiotoxicity Screening Market, By Region, 2019-2030 (USD Billion) 

10. Global Software and Services, Cardiotoxicity Screening Market, By Region, 2019-2030 (USD Billion) 

11. Global Cardiotoxicity Screening Market, By End-user, 2019-2030 (USD Billion) 

12. Global Pharmaceutical and Biotechnology Company, Cardiotoxicity Screening Market, By Region, 2019-2030 (USD Billion) 

13. Global Academic and Research Institutes, Cardiotoxicity Screening Market, By Region, 2019-2030 (USD Billion) 

14. Global Contact Research Organizations, Cardiotoxicity Screening Market, By Region, 2019-2030 (USD Billion)

15. Global Others, Cardiotoxicity Screening Market, By Region, 2019-2030 (USD Billion)  

16. Global Cardiotoxicity Screening Market, By Region, 2019-2030 (USD Billion) 

17. North America Cardiotoxicity Screening Market, By Technology, 2019-2030 (USD Billion) 

18. North America Cardiotoxicity Screening Market, By Product, 2019-2030 (USD Billion) 

19. North America Cardiotoxicity Screening Market, By End-user, 2019-2030 (USD Billion) 

20. U.S. Cardiotoxicity Screening Market, By Technology, 2019-2030 (USD Billion) 

21. U.S. Cardiotoxicity Screening Market, By Product, 2019-2030 (USD Billion) 

22. U.S. Cardiotoxicity Screening Market, By End-user, 2019-2030 (USD Billion) 

23. Canada Cardiotoxicity Screening Market, By Technology, 2019-2030 (USD Billion) 

24. Canada Cardiotoxicity Screening Market, By Product, 2019-2030 (USD Billion) 

25. Canada Cardiotoxicity Screening Market, By End-user, 2019-2030 (USD Billion) 

26. Mexico Cardiotoxicity Screening Market, By Technology, 2019-2030 (USD Billion) 

27. Mexico Cardiotoxicity Screening Market, By Product, 2019-2030 (USD Billion) 

28. Mexico Cardiotoxicity Screening Market, By End-user, 2019-2030 (USD Billion) 

29. Europe Cardiotoxicity Screening Market, By Technology, 2019-2030 (USD Billion) 

30. Europe Cardiotoxicity Screening Market, By Product, 2019-2030 (USD Billion) 

31. Europe Cardiotoxicity Screening Market, By End-user, 2019-2030 (USD Billion) 

32. Germany Cardiotoxicity Screening Market, By Technology, 2019-2030 (USD Billion) 

33. Germany Cardiotoxicity Screening Market, By Product, 2019-2030 (USD Billion) 

34. Germany Cardiotoxicity Screening Market, By End-user, 2019-2030 (USD Billion) 

35. France Cardiotoxicity Screening Market, By Technology, 2019-2030 (USD Billion) 

36. France Cardiotoxicity Screening Market, By Product, 2019-2030 (USD Billion) 

37. France Cardiotoxicity Screening Market, By End-user, 2019-2030 (USD Billion) 

38. U.K. Cardiotoxicity Screening Market, By Technology, 2019-2030 (USD Billion) 

39. U.K. Cardiotoxicity Screening Market, By Product, 2019-2030 (USD Billion) 

40. U.K. Cardiotoxicity Screening Market, By End-user, 2019-2030 (USD Billion) 

41. Italy Cardiotoxicity Screening Market, By Technology, 2019-2030 (USD Billion) 

42. Italy Cardiotoxicity Screening Market, By Product, 2019-2030 (USD Billion) 

43. Italy Cardiotoxicity Screening Market, By End-user, 2019-2030 (USD Billion) 

44. Spain Cardiotoxicity Screening Market, By Technology, 2019-2030 (USD Billion) 

45. Spain Cardiotoxicity Screening Market, By Product, 2019-2030 (USD Billion) 

46. Spain Cardiotoxicity Screening Market, By End-user, 2019-2030 (USD Billion) 

47. Asia Pacific Cardiotoxicity Screening Market, By Technology, 2019-2030 (USD Billion) 

48. Asia Pacific Cardiotoxicity Screening Market, By Product, 2019-2030 (USD Billion) 

49. Asia Pacific Cardiotoxicity Screening Market, By End-user, 2019-2030 (USD Billion) 

50. Japan Cardiotoxicity Screening Market, By Technology, 2019-2030 (USD Billion) 

51. Japan Cardiotoxicity Screening Market, By Product, 2019-2030 (USD Billion) 

52. Japan Cardiotoxicity Screening Market, By End-user 2019-2030 (USD Billion) 

53. China Cardiotoxicity Screening Market, By Technology, 2019-2030 (USD Billion) 

54. China Cardiotoxicity Screening Market, By Product, 2019-2030 (USD Billion) 

55. China Cardiotoxicity Screening Market, By End-user, 2019-2030 (USD Billion) 

56. India Cardiotoxicity Screening Market, By Technology, 2019-2030 (USD Billion) 

57. India Cardiotoxicity Screening Market, By Product, 2019-2030 (USD Billion) 

58. India Cardiotoxicity Screening Market, By End-user, 2019-2030 (USD Billion) 

59. South America Cardiotoxicity Screening Market, By Technology, 2019-2030 (USD Billion) 

60. South America Cardiotoxicity Screening Market, By Product, 2019-2030 (USD Billion) 

61. South America Cardiotoxicity Screening Market, By End-user, 2019-2030 (USD Billion) 

62. Brazil Cardiotoxicity Screening Market, By Technology, 2019-2030 (USD Billion) 

63. Brazil Cardiotoxicity Screening Market, By Product, 2019-2030 (USD Billion) 

64. Brazil Cardiotoxicity Screening Market, By End-user, 2019-2030 (USD Billion) 

65. Middle East and Africa Cardiotoxicity Screening Market, By Technology, 2019-2030 (USD Billion) 

66. Middle East and Africa Cardiotoxicity Screening Market, By Product, 2019-2030 (USD Billion) 

67. Middle East and Africa Cardiotoxicity Screening Market, By End-user, 2019-2030 (USD Billion) 

68. UAE Cardiotoxicity Screening Market, By Technology, 2019-2030 (USD Billion) 

69. UAE Cardiotoxicity Screening Market, By Product, 2019-2030 (USD Billion) 

70. UAE Cardiotoxicity Screening Market, By End-user, 2019-2030 (USD Billion) 

71. South Africa Cardiotoxicity Screening Market, By Technology, 2019-2030 (USD Billion) 

72. South Africa Cardiotoxicity Screening Market, By Product, 2019-2030 (USD Billion) 

73. South Africa Cardiotoxicity Screening Market, By End-user, 2019-2030 (USD Billion) 

List of Figures 

1. Global Cardiotoxicity Screening Market Segmentation

2. Cardiotoxicity Screening Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Cardiotoxicity Screening Market Attractiveness Analysis By Technology

9. Global Cardiotoxicity Screening Market Attractiveness Analysis By Product

10. Global Cardiotoxicity Screening Market Attractiveness Analysis By End-user

11. Global Cardiotoxicity Screening Market Attractiveness Analysis By Region

12. Global Cardiotoxicity Screening Market: Dynamics

13. Global Cardiotoxicity Screening Market Share by Technology (2022 & 2030)

14. Global Cardiotoxicity Screening Market Share by Product (2022 & 2030)

15. Global Cardiotoxicity Screening Market Share by End-user (2022 & 2030)

16. Global Cardiotoxicity Screening Market Share by Regions (2022 & 2030)

17. Global Cardiotoxicity Screening Market Share by Company (2021)

This study forecasts revenue at global, regional, and country levels from 2019 to 2030. The Brainy Insights has segmented the global cardiotoxicity screening market based on below mentioned segments:

Global Cardiotoxicity Screening Market by Technology:

  • Classic hERG Safety Assay
  • Arrhythmogenic Liability Screening
  • QT Prolongation Assay
  • Comprehensive in Vitro Proarrhytmia Assay
  • Others

Global Cardiotoxicity Screening Market by Product:

  • Analyzers and Instruments
  • Reagents and Kits
  • Software and Services

Global Cardiotoxicity Screening Market by End-user:

  • Pharmaceutical and Biotechnology Company
  • Academic and Research Institutes
  • Contact Research Organizations
  • Others

Global Cardiotoxicity Screening Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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