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Cannabis Beverages Market

Cannabis Beverages Market Size by Type (Non-Alcoholic, Alcoholic), Component (Cannabidiol (CBD), Tetrahydrocannabinol (THC)), Distribution Channel (Mass Merchandisers, Online Retail, Specialty Stores and Others), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2021 to 2028

Base Year: 2020 Historical Data: 2018-19
  • Report ID: TBI-12536
  • Published Date: Oct, 2021
  • Pages: 223
  • Category: Food & Beverages
  • Format: PDF
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Global cannabis beverages market is expected to reach USD 2958.60 million by 2028, at a CAGR of 24.5% from 2021 to 2028. Global cannabis beverages market is growing at a steady growth rate, owing to the rise in the legalization of marijuana with a view to eradicate the black market and raising tax revenue from legal sales of marijuana goods which are projected to have a significant effect on market growth.

Market Overview:

A cannabis-infused drink or cannabis beverage, is a drink that contains cannabinoids, especially THC. Cannabis is a flowering plant genus within the family of hemp. Cannabidiol (CBD), tetrahydrocannabinol (THC) and cannabinol and terpenes are some of the popular active principles found in cannabis. Cannabis is a well-known consuming plant because of its recognized medical and therapeutic advantages.Cannabis is a psychoactive drug from the cannabis plant that can be ingested by vaporizing, smoking, within the food or as an extract. Cannabis is sometimes used as a medical or recreational substance, but it can often be used for spiritual purposes. Classic cannabis-infused drinks such as thandai and lassi derive from the Indian subcontinent when prepared with bhang.Cannabis infused drinks are available in the form of teas, sodas,fruit drinks,brews,even kombucha, etc.Cannabis, hemp and marijuana beverages are hitting the market in the United States, with manufacturers advertising the drinks as safer, lighter alternatives to wine, beer and spirits. Beverages involve teas, still and sparkling waters, fruit-flavored goods and tetrahyrocannabinol (THC)-infused wine and beer. Cannabis beverages usually can be served in pop-up events and dispensaries, where legal. Hemp beverages are now beginning to appear in cafes and health shops.Cannabis-infused drinks are common due to the health benefits cannabis offers which are not available with alcohol. Research has shown that cannabis products can relieve anxiety and stress, and can also serve as a pain reliever.Like edibles, drinking the cannabis is much more stealth than smoking and doesn’t require any extra equipment like a dab rig or a bong. This form of consumption is still ramping up as companies explore different ways to infuse beverages while providing delicious flavors and consistent dosing.

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Market Dynamics:

Drivers:
  • Increasing demand for wellness beverages

Increasing demand for health drinks is projected to fuel the market growth. Less sugar content of the drug and the availability of an appropriate amount of cannabis for use are both the reasons that are expected to drive the market growth. 

  • Cannabis based edibles are a perfect substitute for cannabis smoking

Consumers of cannabis are no longer restricted to smoking flower with pipes, joints or bongs, but have an growing range of items, including concentrates, and flavored products to choose from. With the additives and ingredients the beverage sector is experiencing fundamental transformation in itself.

Restraints:
  • Various health issues associated with the consumption of cannabis beverages

Various health issues associated with the consumption of marijuana like intense anxiety, distrust, fear, or panic, the risk of depression and blocks memory formation may hamper the growth of the market.

Opportunities:
  • Legalization of cannabis for recreational and medical purpose

The legalization of cannabis for recreational and medical purposes has had a significant impact on alcoholic beverage sales.Consequently, many alcohol companies invest in the rising trend of marijuana-infused beverages which will provide a huge opportunity to the cannabis beverages market over the forecast period.

Challenges:
  • Regulatory challenges

Regulatory challenges remain in the cannabis market for a while, but primary concerns that stymie product approval and product penetration include provisions for testing, safety and packaging that have been continuously revised in the recent past. The re-labeling and monitoring of goods to stay compatible with changing regulatory standards appears to be one of the most critical issues among players.

Segmentation Analysis:

The global cannabis beverages market has been segmented based on type, distribution channel, and regions.

  • Thetype segment is divided into non-alcoholic and alcoholic. The alcoholic segment held the major market share of around 66.20% in 2020. This was because of the increasing participation of alcohol brewing companies infusing beers with THC and CBD. The demand is majorly driven by those who consume both cannabis and alcohol. High preference for spirits and beer among cannabis consumers is anticipated to further fuel the growth of the segment in the forthcoming years.
  • The component segment includes Cannabidiol (CBD) and Tetrahydrocannabinol (THC). The Cannabidiol (CBD) segment registered the fastest growth in 2020. Additionally, owing to the non-psychoactive effects of CBD, the market is anticipated to witness a surge over the forecast period. Lack of psychoactive influence of CBD beverages is broadening its application for medicinal usage of the beverages. Many consumers consider CBD beverages as an anti-inflammatoryand wellness product, such as a probiotic drink named kombucha. The drink can potentially be used to treat persistent anxiety conditions and illnesses of the central nervous system. These factors are expected to fuel product acceptance, resulting in segment growth.
  • The distribution channel segment is divided into mass merchandisers, online retail, specialty stores and others. The online segment is anticipated to grow at the highest CAGR of around 26.5% over the forecast period because e-commerce channels offer improved convenience, security and autonomy with respect to product choice.
Regional Segmentation Analysis:

The regions evaluated for the cannabis beverages market include North America, Europe, South America, Asia Pacific, and the Middle East and Africa.The North America region emerged as the largest market for the cannabis beverages market with around 38% share of the market revenue in 2020.

  • This is because North America is at the forefront of the cannabis-infused beverage sector, pioneered by the United States where the functional beverage market demonstrates an exponential trajectory of growth. Since the passage of the 2018 U.S. Farm Bill, the cannabis-infused goods, in particular the hemp-cannabidiol group (hCBD), received the main push. S. Farm Bill legalized hemp and hemp-derived CBD goods nationwide.
  • The Europe region is expected to grow at considerable growth rate in the global cannabis beverages market over the forecast period owing to a rise in cannabis consumers in the region. 

North America Cannabis Beverages Market Share in 2020 - 38%

 

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Competitive Analysis:

The key players are now concentrating on implementing strategies like adopting new technology, product innovations, mergers & acquisitions, joint venture, alliances, and partnerships to improve their market position in the global cannabis beverages industry.

In January, 2019, Aphria Inc. has announced it has completed the previously announced acquisition of CC Pharma GmbH, big distributor of pharmaceutical goods, including medicinal cannabis, through more than 13,000 pharmacies in Germany and throughout Europe.The Company continues to strengthen its end-to-end cannabis operations and infrastructure in Germany.

In 2019, New Age Beverages Corporation has signed a deal with Dock light, division of Privateer Holdings, a 50-50 profit-sharing partnership for the sale of marijuana-infused goods under the Marley Natural brand.

List of Key Market Players:

  • Aphria
  • Beverages Trade Network
  • Bhang Corporation
  • Cannabis Energy Drink
  • Canopy Growth
  • COALITION BREWING
  • Dixie Brands Inc.
  • Dutch Windmill Spirits
  • General Cannabis Corporation
  • Keef Brand
  • Lagunitas
  • New Age Beverages Corporation
  • The Supreme Cannabis Company
  • VCC Brand

Key Target Audience

  • Cannabis Beverages Product Manufacturers
  • Restaurants and Café Owners
  • Traders and Distributors of Cannabis Beverages Products
  • Raw Material Suppliers
  • Potential Investors
  • Research and Consulting Firms

Report Description

  • Global Cannabis Beverages Market, Industry Analysis, Trends, Analysis and Forecast, 2021 to 2028 is a forthcoming/imminent research report which is to be published by The Brainy Insights.
  • 2019 is considered as the base year of the report. 2018 and 2019 are considered as the historic years and 2021 to 2028 are the forecast years. The global cannabis beverages market is based on revenue (USD Million/Billion), volume and price. The report incorporates the market study on the basis of revenue, and volume. The study covers the market share revenue/market share/volume for each of the segments, regions and countries catering to global Cannabis Beverages market. The regions analyzed for the market are Europe, Asia Pacific, North America, South America and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
  • The report encompasses with the relative data & information, which have been validated by the leading industry professionals and experts all across the globe. The research report also delivers an outline of the attractiveness of cannabis beverages and regions which are deduced and formulated on the basis of their growth rate (CAGR), market size, and attractiveness by analyzing the present and future prospects to fathom market growth and development in future.
  • The report illustrates the detailed (both quantitative and qualitative) analysis of historical data, revenues, key developments, along with the crucial strategies adopted by key organizations catering to global cannabis beverages market.  This offers vital and in depth insights in order to depict the overall market scenario.
  • The report offers the detailed study for the company profiles of key organizations operating in the global cannabis beverages market and a comparative assessment based on their product offering, business overviews, geographic presence, business strategies, segment market share, product development & innovations, recent developments, joint venture, partnerships, mergers & acquisitions, strategic alliances, SWOT analysis, and key financial information. This helps in evaluating the overall competition present in the market scenario. 
  • The report provides an elaborative assessment of the porter’s five forces analysis coupled with SWOT analysis so as to provide business related data and information’s. Porter’s five forces model is analyzed to understand the overall competitive scenario that is prevailing in the market. Additionally, the SWOT analysis identifies both the positive and negative attributes of the market development which influences the company growth and development in order to sustain and survive in the long run.
  • Along with that, the report also focuses on the market related driving factors, growth limitations (restraints), potential industry opportunities, significant trends and development which acts as a key potential for the investors. 
  • Potential growth prospects along with the penetration rate analysis of the products (market related i.e., global cannabis beverages market) is covered in order to comprehend the adoption rate and evaluate the market size.

Frequesntly Asked Questions

As per The Brainy Insights, the size of the cannabis beverages market was valued at USD 503.58 million in 2020 and is anticipated to reach USD 2958.60 million by 2028.

Global cannabis beverages market is growing at a CAGR of 24.5% during the forecast period 2021-2028.

The global cannabis beverages market has been segmented based on type, distribution channel, and regions. The alcoholic segment held the major market share. The Cannabidiol (CBD) segment registered the fastest growth in 2020.

The North America region emerged as the largest market for the cannabis beverages.

Rising demand for wellness drinks is the key driving factor for the cannabis beverages market.

Various health issues associated with the consumption of cannabis beverages may hamper the market growth.

Legalization of cannabis for medical and recreational purpose will provide huge opportunities to the market.

Key players are Aphria, Beverages Trade Network, Bhang Corporation, Cannabis Energy Drink, Canopy Growth, COALITION BREWING, Dixie Brands Inc.

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  • Further segmentation of the market on the basis of type, application, end use, product, technology, method, process and any other segment depending on the market
  • Segmentation on the basis of any specific country or region
  • Any segment can be classified on the basis of application
  • Application segment can be further divided on the basis of companies
  • The companies profiled are not limited, we can incorporate additional companies of your choice
  • We can split the company market share on the basis of product, application and region
  • Report can be prepared for any specific country/region/segment
  • Customers can be added on the basis of regions and countries
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1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Type
          4.3.2. Market Attractiveness Analysis By Component
          4.3.3. Market Attractiveness Analysis By Distribution Channel
          4.3.4. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Rising demand for wellness drinks
          5.2.2. Cannabis-based edibles are the ideal substitute for smoking cannabis
    5.3. Restraints
          5.3.1. Various health issues associated with the consumption of cannabis beverages
    5.4. Opportunities
          5.4.1. Legalization of cannabis for medical and recreational purpose
    5.5. Challenges
          5.5.1. Regulatory challenges

6. Global Cannabis Beverages Market Analysis and Forecast, By Type
    6.1. Segment Overview
    6.2. Alcoholic
    6.3. Non-Alcoholic

7. Global Cannabis Beverages Market Analysis and Forecast, By Component
    7.1. Segment Overview
    7.2. Cannabidiol (CBD)
    7.3. Tetrahydrocannabinol (THC)

8. Global Cannabis Beverages Market Analysis and Forecast, By Distribution Channel
    8.1. Segment Overview
    8.2. Mass Merchandisers
    8.3. Mass Merchandisers
    8.4. Online Retail
    8.5. Others

9. Global Cannabis Beverages Market Analysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
    9.5. South America
          9.5.1. Brazil
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa

10. Global Cannabis Beverages Market-Competitive Landscape
    10.1. Overview
    10.2. Market Share of Key Players in Global Cannabis Beverages Market
          10.2.1. Global Company Market Share
          10.2.2. North America Company Market Share
          10.2.3. Europe Company Market Share
          10.2.4. APAC Company Market Share
    10.3. Competitive Situations and Trends
          10.3.1. Product Launches and Developments
          10.3.2. Partnerships, Collaborations, and Agreements
          10.3.3. Mergers & Acquisitions
          10.3.4. Expansions

11. Company Profiles
    11.1. Aphria
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company Product Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. Beverages Trade Network
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company Product Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. Bhang Corporation
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company Product Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. Cannabis Energy Drink
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company Product Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis
    11.5. Canopy Growth
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company Product Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis
    11.6. COALITION BREWING
          11.6.1. Business Overview
          11.6.2. Company Snapshot
          11.6.3. Company Market Share Analysis
          11.6.4. Company Product Portfolio
          11.6.5. Recent Developments
          11.6.6. SWOT Analysis
    11.7. Dixie Brands Inc.
          11.7.1. Business Overview
          11.7.2. Company Snapshot
          11.7.3. Company Market Share Analysis
          11.7.4. Company Product Portfolio
          11.7.5. Recent Developments
          11.7.6. SWOT Analysis
    11.8. Dutch Windmill Spirits
          11.8.1. Business Overview
          11.8.2. Company Snapshot
          11.8.3. Company Market Share Analysis
          11.8.4. Company Product Portfolio
          11.8.5. Recent Developments
          11.8.6. SWOT Analysis
    11.9. General Cannabis Corporation
          11.9.1. Business Overview
          11.9.2. Company Snapshot
          11.9.3. Company Market Share Analysis
          11.9.4. Company Product Portfolio
          11.9.5. Recent Developments
          11.9.6. SWOT Analysis
    11.10. Keef Brand
          11.10.1. Business Overview
          11.10.2. Company Snapshot
          11.10.3. Company Market Share Analysis
          11.10.4. Company Product Portfolio
          11.10.5. Recent Developments
          11.10.6. SWOT Analysis
    11.11. Lagunitas
          11.11.1. Business Overview
          11.11.2. Company Snapshot
          11.11.3. Company Market Share Analysis
          11.11.4. Company Product Portfolio
          11.11.5. Recent Developments
          11.11.6. SWOT Analysis
    11.12. New Age Beverages Corporation
          11.12.1. Business Overview
          11.12.2. Company Snapshot
          11.12.3. Company Market Share Analysis
          11.12.4. Company Product Portfolio
          11.12.5. Recent Developments
          11.12.6. SWOT Analysis
    11.13. The Supreme Cannabis Company
          11.13.1. Business Overview
          11.13.2. Company Snapshot
          11.13.3. Company Market Share Analysis
          11.13.4. Company Product Portfolio
          11.13.5. Recent Developments
          11.13.6. SWOT Analysis
    11.14. VCC Brand
          11.14.1. Business Overview
          11.14.2. Company Snapshot
          11.14.3. Company Market Share Analysis
          11.14.4. Company Product Portfolio
          11.14.5. Recent Developments
          11.14.6. SWOT Analysis

List of Table

1. Global Cannabis Beverages Market, By Type, 2018–2028  (USD Million)

2. Global Alcoholic Cannabis Beverages Market, By Region, 2018–2028  (USD Million)

3. Global Non-Alcoholic Cannabis Beverages Market, By Region, 2018–2028  (USD Million)

4. Global Cannabis Beverages Market, By Component , 2018–2028  (USD Million)

5. Global Cannabidiol (CBD), Cannabis Beverages Market, By Region, 2018–2028  (USD Million)

6. Global Tetrahydrocannabinol (THC), Cannabis Beverages Market, By Region, 2018–2028  (USD Million)

7. Global Cannabis Beverages Market, By Distribution Channel, 2018–2028  (USD Million)

8. Global Mass Merchandisers, Cannabis Beverages Market, By Region, 2018–2028  (USD Million)

9. Global Mass Merchandisers, Cannabis Beverages Market, By Region, 2018–2028  (USD Million)

10. Global Online Retail, Cannabis Beverages Market, By Region, 2018–2028  (USD Million)

11. Global Others, Cannabis Beverages Market, By Region, 2018–2028  (USD Million)

12. Global Cannabis Beverages Market, By Region, 2018–2028  (USD Million)

13. Global Cannabis Beverages Market, By North America, 2018–2028  (USD Million)

14. North America Cannabis Beverages Market, By Type, 2018–2028  (USD Million)

15. North America Cannabis Beverages Market, By Component , 2018–2028  (USD Million)

16. North America Cannabis Beverages Market, By Distribution Channel, 2018–2028  (USD Million)

17. U.S. Cannabis Beverages Market, By Type, 2018–2028  (USD Million)

18. U.S. Cannabis Beverages Market, By Component , 2018–2028  (USD Million)

19. U.S. Cannabis Beverages Market, By Distribution Channel, 2018–2028  (USD Million)

20. Canada Cannabis Beverages Market, By Type, 2018–2028  (USD Million)

21. Canada Cannabis Beverages Market, By Component , 2018–2028  (USD Million)

22. Canada Cannabis Beverages Market, By Distribution Channel, 2018–2028  (USD Million)

23. Mexico Cannabis Beverages Market, By Type, 2018–2028  (USD Million)

24. Mexico Cannabis Beverages Market, By Component , 2018–2028  (USD Million)

25. Mexico Cannabis Beverages Market, By Distribution Channel, 2018–2028  (USD Million)

26. Europe Cannabis Beverages Market, By Type, 2018–2028  (USD Million)

27. Europe Cannabis Beverages Market, By Component ,2018–2028  (USD Million)

28. Europe Cannabis Beverages Market, By Distribution Channel, 2018–2028  (USD Million)

29. Germany Cannabis Beverages Market, By Type, 2018–2028  (USD Million)

30. Germany Cannabis Beverages Market, By Component , 2018–2028  (USD Million)

31. Germany Cannabis Beverages Market, By Distribution Channel, 2018–2028  (USD Million)

32. France Cannabis Beverages Market, By Type, 2018–2028  (USD Million)

33. France Cannabis Beverages Market, By Component , 2018–2028  (USD Million)

34. France Cannabis Beverages Market, By Distribution Channel, 2018–2028  (USD Million)

35. U.K. Cannabis Beverages Market, By Type, 2018–2028  (USD Million)

36. U.K. Cannabis Beverages Market, By Component , 2018–2028  (USD Million)

37. U.K. Cannabis Beverages Market, By Distribution Channel, 2018–2028  (USD Million)

38. Italy Cannabis Beverages Market, By Type, 2018–2028  (USD Million)

39. Italy Cannabis Beverages Market, By Component , 2018–2028  (USD Million)

40. Italy Cannabis Beverages Market, By Distribution Channel, 2018–2028  (USD Million)

41. Spain Cannabis Beverages Market, By Type, 2018–2028  (USD Million)

42. Spain Cannabis Beverages Market, By Component , 2018–2028  (USD Million)

43. Spain Cannabis Beverages Market, By Distribution Channel, 2018–2028  (USD Million)

44. Asia Pacific Cannabis Beverages Market, By Type, 2018–2028  (USD Million)

45. Asia Pacific Cannabis Beverages Market, By Component , 2018–2028  (USD Million)

46. Asia Pacific Cannabis Beverages Market, By Distribution Channel, 2018–2028  (USD Million)

47. Japan Cannabis Beverages Market, By Type, 2018–2028  (USD Million)

48. Japan Cannabis Beverages Market, By Component , 2018–2028  (USD Million)

49. Japan Cannabis Beverages Market, By Distribution Channel, 2018–2028  (USD Million)

50. China Cannabis Beverages Market, By Type, 2018–2028  (USD Million)

51. China Cannabis Beverages Market, By Component , 2018–2028  (USD Million)

52. China Cannabis Beverages Market, By Distribution Channel, 2018–2028  (USD Million)

53. India Cannabis Beverages Market, By Type, 2018–2028  (USD Million)

54. India Cannabis Beverages Market, By Component , 2018–2028  (USD Million)

55. India Cannabis Beverages Market, By Distribution Channel, 2018–2028  (USD Million)

56. South America Cannabis Beverages Market, By Type, 2018–2028  (USD Million)

57. South America Cannabis Beverages Market, By Component , 2018–2028  (USD Million)

58. South America Cannabis Beverages Market, By Distribution Channel, 2018–2028  (USD Million)

59. Brazil Cannabis Beverages Market, By Type, 2018–2028  (USD Million)

60. Brazil Cannabis Beverages Market, By Component , 2018–2028  (USD Million)

61. Brazil Cannabis Beverages Market, By Distribution Channel, 2018–2028  (USD Million)

62. Middle East and Africa Cannabis Beverages Market, By Type, 2018–2028  (USD Million)

63. Middle East and Africa Cannabis Beverages Market, By Component , 2018–2028  (USD Million)

64. Middle East Cannabis Beverages Market, By Distribution Channel, 2018–2028  (USD Million)

65. UAE Cannabis Beverages Market, By Type, 2018–2028  (USD Million)

66. UAE Cannabis Beverages Market, By Component , 2018–2028  (USD Million)

67. UAE Cannabis Beverages Market, By Distribution Channel, 2018–2028  (USD Million)

68. South Africa Cannabis Beverages Market, By Type, 2018–2028  (USD Million)

69. South Africa Cannabis Beverages Market, By Component , 2018–2028  (USD Million)

70. South Africa Cannabis Beverages Market, By Distribution Channel, 2018–2028  (USD Million)

List of Figures 

1. Global Cannabis Beverages Market Segmentation

2. Cannabis Beverages Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Cannabis Beverages Market Attractiveness Analysis By Type

9. Global Cannabis Beverages Market Attractiveness Analysis By Component 

10. Global Cannabis Beverages Market Attractiveness Analysis By Distribution Channel

11. Global Cannabis Beverages Market Attractiveness Analysis By Region

12. Global Cannabis Beverages Market: Dynamics

13. Global Cannabis Beverages Market Share By Type(2021 &2028)

14. Global Cannabis Beverages Market Share by Component (2021 &2028)

15. Global Cannabis Beverages Market Share by Distribution Channel(2021 &2028)

16. Global Cannabis Beverages Market Share by Regions (2021 &2028)

17. Global Cannabis Beverages Market Share by Company (2020)

This study forecasts revenue at global, regional, and country levels from 2018 to 2028. The Brainy Insights has segmented the global cannabis beverages market on the basis of below mentioned segments:

Global Cannabis Beverages Market by Type:

  • Alcoholic
  • Non-Alcoholic

Global Cannabis Beverages Market by Component:

  • Cannabidiol (CBD)
  • Tetrahydrocannabinol (THC)

Global Cannabis Beverages Market by Distribution Channel:

  • Mass Merchandisers
  • Specialty Stores
  • Online Retail
  • Others

Global Cannabis Beverages Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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