Business Incubator Market

Business Incubator Market Size by Product Type (Comprehensive Incubator, Object-specific Incubator and Professional Incubator), Application (Enterprise Resource Provision and Startup Services), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2024 to 2033

Base Year: 2023 Historical Data: 2020-22
  • Report ID: TBI-14440
  • Published Date: Jun, 2024
  • Pages: 238
  • Category: Information Technology & Semiconductors
  • Format: PDF
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The global Business Incubator market generated USD 236.49 Million revenue in 2023 and is projected to grow at a CAGR of 8.14% from 2024 to 2033. The market is expected to reach USD 517.22 Million by 2033. Current trends presented in revenue streams regarding business incubators illustrate a stable increase attributed to several factors. It includes an increasing interest in companies, especially those in the startup phase, rising fund mobilization from different sources for startups, and continual development of new and unique business ideas. Also, the support of the business incubator in policy, including tax credits, subsidies, and improvement of the regulation systems, will help its development. Governments have tagged along all the economic advantages of supporting startup ecosystems and have made conditions suitable for incubators.

Market Introduction:

A business incubator can be better described as the favourable context or process of supporting and developing new firms or entrepreneurism. Not only do these incubators supply various forms of resources, services, and mentorship, but they also assist ‘startup’ companies in mitigating the occurrence and rate of obstacles faced while fostering faster growth and development. Traditionally, business incubators provide physical working accommodation or a business address that provides Business centers and places where inventors can congregate, share ideas and acquire common services. Also, they provide professional services and service providers, including legal, financial, marketing, and other related services; they also link entrepreneurs with other professionals or successful business people. Thus, the business incubator’s primary purpose lies in offering support in different aspects of a business startup, including defining or improving business models, devising and implementing marketing strategies, sourcing funds and markets, and accessing customers. Normally, incubators offer structured programmes, workshops, and networking sessions whereby concepts such as health management, innovation, leadership, and business development are imparted to the entrepreneurs to comprehend the essential infrastructure needed to accomplish business goals. In addition, business incubators promote a nurturing environment amongst incubates and provide other incubates with an avenue to share experiences, challenges and possible solutions. Such working conditions provide effective collaboration and encouragement of startups’ creative, innovative, and resourceful approaches to sustainable development and success. Furthermore, business incubators are essential in promoting business initiatives, the general advancement of economic activity, and support for innovation as they provide novice startups with essential elements, a problem-solving formula, and instruments to reduce the hassles of startups.

Business Incubator Market Size

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Recent Development
  • In September 2023: Y Combinator Management, LLC, one of the most famous startup accelerators with headquarters in Silicon Valley, recently shared the list of the participating startups in the 2023 summer batch, noting that there will be over 200 of them. SaaS is also a key market trend; 70% of these selected startups are exclusively in the B2B SaaS business.

Market Dynamics:

Drivers

Start-up Ecosystem — As more startup ecosystems are created globally with support from governments, investors, and networking, business incubators are needed to support the rapid development of new businesses referred to as startups. These ecosystems are ideal for incubation and shareholders seeking support for new companies or startups.

Startups Technology Advancement — Technological advancements, including artificial intelligence, blockchain, and biotechnology, drive innovative startups. These tech startups involve business incubators, which offer them support and funding and attract more entrepreneurs and investors.

Venture Capital Funding — Business incubators provide startups with a source of capital: seed capital, venture capital, or angel investments. This is beneficial to startups since it provides them with an essential source and type of capital, which will push them to join or look for business incubator programs.

Restraints:

Limited Capital — Business incubators require more funds, workforce, and infrastructure and often face big restraints. Few resources may restrict the possibility of developing elaborate programs of prompt and effective assistance for startups, which may create problems in delivering qualitative services.

Rivalry — Establishing several business incubators has enhanced competition among startups and based resources. Startups might require guidance in selecting an ideal incubator from the numerous ones that are available, while incubators require approaches for offering differentiation to entice the best and most talented people to join and excel in their organizations.

Opportunities:

Industry-Specific Incubators — Target industries like fintechs, health techs, and clean energy innovations need incubation services. Incubators can contribute focused services that meet the specific needs of the particular types of startups in industries facing manageable and unmanageable risks.

Geographic Diversification — Business incubators can leverage globalization by venturing into other regions, including international markets. This approach provides another advantage since alliances with incubators and startup ecosystems in other nations help penetrate new markets and share information.

Challenges:

Sustainability — Another factor that has been highlighted is that business incubators depend on external funding, which is very unpredictable due to the volatility of funds in the market. Another fruitful source of funding difficulty is achieving stability for funding models with long-term corporate sponsors, membership revenues, or revenue shares.

Market Saturation — As the number of incubators continues to increase, the threat of saturating the market and, consequently, the need to maintain high levels of services and support for startups is a distinct possibility. Mentorship, access to resources, and program efficacy must be controlled so that the quality of the programs conforms to the desired standards; the effectiveness of the programs must also be continuously assessed. Failure to do that creates new challenges in the market.

Regional segmentation analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. North America emerged as the most prominent global Business Incubator market, with a 44.71% market revenue share in 2023.

The North American region, in particular, has a vibrant culture of entrepreneurship that the chronicling of various successful entrepreneurs has underscored. Due to this culture of entrepreneurship, new businesses are prompted, and theatre readily allows business incubators to grow. In addition, Angel investors, VC (venture capital), Private equity firms, funds, and many other financing instruments are available for startups in North America. Based on this access to capital, business incubators in North America reused to early-stage firms and helped in their emergence. It is also important to mention that the cities in North America, like Silicon Valley, New York, and Boston, are among the leading IT centers in the world. Furthermore, the region has numerous world-class research and learning institutions and universities that foster and support innovation and entrepreneurship. These institutions have a wealth of research that business incubators would like to commercialize while benefiting from academicians and new technologies. In addition, the North American region's governments use favourable policies and programs to support entrepreneurial activities and innovations. They are policies such as the provision of grants, research funding and tax exemption, and the provision of a favourable regulatory environment for business incubation.

North America Region Business Incubator Market Share in 2023 - 44.71%

 

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Type Segment Analysis

The type segment is divided into comprehensive incubator, object-specific incubator and professional incubator. The comprehensive incubator segment dominated the market with a share of around 48.26% in 2023. A full-service or comprehensive incubator provides management, technical, monetary, and other related services to its clients through guidance, resources, and contacts. This comprehensive model offers different support and starts the need for efficient handling of challenges that accompany the early stage of the unit. Moreover, large-scale incubators have intensive programs that address the startup's needs, and the team offers special facilities for mentorship, coaching, and counselling. Thus, general incubators with expertise on common problems and objectives faced by startups have a better chance of assisting these firms in achieving success. Also, other comprehensive incubators should enlist various supporting members, including mentors, advisors, investors, and industry specialists, who can share experience, connections, and potential opportunities with startups. This large network increases the startup profile, leading to connections, customers, and investments. Furthermore, diverse incubators can also boast many success stories among all the startups that have graduated from the incubators, and these alumni have managed to make important achievements like funding and product releases, among others. Such achievements help attract new incubators, self-selecting startups, and other early-stage entrepreneurs who want to benefit from the incubator's services.

Application Segment Analysis

The application segment includes enterprise resource provision and startup services. The enterprise resource provision segment dominated the market with a share of around 67.82% in 2023. Enterprise resource provision entails the provision of few or all of the following products and services such as office space and infrastructure, equipment, guidance and funding, and referrals to other enterprises. This strategy targets new formations' needs and offers them a chance to succeed by providing them with necessary toolkits. Additionally, businesses usually require even more funds to invest exclusively in acquiring offices, tools, and other facilities and services. This aspect assures that instead of procuring these resources, which would be very costly, especially for a startup, enterprise resource provision affords these resources to help the startup focus its limited monetary capital on core business factors. Besides, enterprise resource providers may employ professionals who can share useful recommendations with startups, set an example of their work, and comprehend their startups' specificities. Through such access to specialized knowledge and advice, various challenges faced by startups, decision-making, and, eventually, growth could be achieved.

Some of the Key Market Players:
  • 500 Startups
  • AcceleratorApp
  • Amrita TBI
  • Beijing Makerspace
  • Business Incubator Center
  • Capital Factory
  • InBIA
  • Impact Hub
  • Kungfu Startups
  • Le Camp
  • MassChallenge
  • Plug and Play Tech Center
  • RocketSpace
  • Station F
  • Santa Fe Business Incubator
  • Tencent Public Space
  • Techstars
  • TheVentureCity
  • The Innovation Hub
  • Xero
  • Y Combinator

Report Description:

Attribute Description
Market Size Revenue (USD Million)
Market size value in 2023 USD 236.49 Million
Market size value in 2033 USD 517.22 Million
CAGR (2024 to 2033) 8.14%
Historical data 2020-2022
Base Year 2023
Forecast 2024-2033
Region The regions analyzed for the market are Asia Pacific, Europe, South America, North America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
Segments Type and Application

Frequesntly Asked Questions

As per The Brainy Insights, the size of the business incubator market was valued at USD 236.49 million in 2023 to USD 517.22 million by 2033.

The global business incubator market is growing at a CAGR of 8.14% during the forecast period 2024-2033.

North America became the largest market for business incubator.

Entrepreneurial ecosystems and tech innovation drive the market's growth.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Type
          4.3.2. Market Attractiveness Analysis By Application
          4.3.3. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Entrepreneurial Ecosystems
          5.2.2. Tech Innovation
    5.3. Restraints
          5.3.1. Limited Resources
    5.4. Opportunities
          5.4.1. Industry-Specific Incubators
    5.5. Challenges
          5.5.1. Market Saturation

6. Global Business Incubator Market Analysis and Forecast, By Type
    6.1. Segment Overview
    6.2. Comprehensive Incubator
    6.3. Object-specific Incubator
    6.4. Professional Incubator

7. Global Business Incubator Market Analysis and Forecast, By Application
    7.1. Segment Overview
    7.2. Enterprise Resource Provision
    7.3. Startup Services

8. Global Business Incubator Market Analysis and Forecast, By Regional Analysis
    8.1. Segment Overview
    8.2. North America
          8.2.1. U.S.
          8.2.2. Canada
          8.2.3. Mexico
    8.3. Europe
          8.3.1. Germany
          8.3.2. France
          8.3.3. U.K.
          8.3.4. Italy
          8.3.5. Spain
    8.4. Asia-Pacific
          8.4.1. Japan
          8.4.2. China
          8.4.3. India
    8.5. South America
          8.5.1. Brazil
    8.6. Middle East and Africa
          8.6.1. UAE
          8.6.2. South Africa

9. Global Business Incubator Market-Competitive Landscape
    9.1. Overview
    9.2. Market Share of Key Players in the Business Incubator Market
          9.2.1. Global Company Market Share
          9.2.2. North America Company Market Share
          9.2.3. Europe Company Market Share
          9.2.4. APAC Company Market Share
    9.3. Competitive Situations and Trends
          9.3.1. Product Launches and Developments
          9.3.2. Partnerships, Collaborations, and Agreements
          9.3.3. Mergers & Acquisitions
          9.3.4. Expansions

10. Company Profiles
    10.1. 500 Startups
          10.1.1. Business Overview
          10.1.2. Company Snapshot
          10.1.3. Company Market Share Analysis
          10.1.4. Company Product Portfolio
          10.1.5. Recent Developments
          10.1.6. SWOT Analysis
    10.2. AcceleratorApp
          10.2.1. Business Overview
          10.2.2. Company Snapshot
          10.2.3. Company Market Share Analysis
          10.2.4. Company Product Portfolio
          10.2.5. Recent Developments
          10.2.6. SWOT Analysis
    10.3. Amrita TBI
          10.3.1. Business Overview
          10.3.2. Company Snapshot
          10.3.3. Company Market Share Analysis
          10.3.4. Company Product Portfolio
          10.3.5. Recent Developments
          10.3.6. SWOT Analysis
    10.4. Beijing Makerspace
          10.4.1. Business Overview
          10.4.2. Company Snapshot
          10.4.3. Company Market Share Analysis
          10.4.4. Company Product Portfolio
          10.4.5. Recent Developments
          10.4.6. SWOT Analysis
    10.5. Business Incubator Center
          10.5.1. Business Overview
          10.5.2. Company Snapshot
          10.5.3. Company Market Share Analysis
          10.5.4. Company Product Portfolio
          10.5.5. Recent Developments
          10.5.6. SWOT Analysis
    10.6. Capital Factory
          10.6.1. Business Overview
          10.6.2. Company Snapshot
          10.6.3. Company Market Share Analysis
          10.6.4. Company Product Portfolio
          10.6.5. Recent Developments
          10.6.6. SWOT Analysis
    10.7. InBIA
          10.7.1. Business Overview
          10.7.2. Company Snapshot
          10.7.3. Company Market Share Analysis
          10.7.4. Company Product Portfolio
          10.7.5. Recent Developments
          10.7.6. SWOT Analysis
    10.8. Impact Hub
          10.8.1. Business Overview
          10.8.2. Company Snapshot
          10.8.3. Company Market Share Analysis
          10.8.4. Company Product Portfolio
          10.8.5. Recent Developments
          10.8.6. SWOT Analysis
    10.9. Kungfu Startups
          10.9.1. Business Overview
          10.9.2. Company Snapshot
          10.9.3. Company Market Share Analysis
          10.9.4. Company Product Portfolio
          10.9.5. Recent Developments
          10.9.6. SWOT Analysis
    10.10. Le Camp
          10.10.1. Business Overview
          10.10.2. Company Snapshot
          10.10.3. Company Market Share Analysis
          10.10.4. Company Product Portfolio
          10.10.5. Recent Developments
          10.10.6. SWOT Analysis
    10.11. MassChallenge
          10.11.1. Business Overview
          10.11.2. Company Snapshot
          10.11.3. Company Market Share Analysis
          10.11.4. Company Product Portfolio
          10.11.5. Recent Developments
          10.11.6. SWOT Analysis
    10.12. Plug and Play Tech Center
          10.12.1. Business Overview
          10.12.2. Company Snapshot
          10.12.3. Company Market Share Analysis
          10.12.4. Company Product Portfolio
          10.12.5. Recent Developments
          10.12.6. SWOT Analysis
    10.13. RocketSpace
          10.13.1. Business Overview
          10.13.2. Company Snapshot
          10.13.3. Company Market Share Analysis
          10.13.4. Company Product Portfolio
          10.13.5. Recent Developments
          10.13.6. SWOT Analysis
    10.14. Station F
          10.14.1. Business Overview
          10.14.2. Company Snapshot
          10.14.3. Company Market Share Analysis
          10.14.4. Company Product Portfolio
          10.14.5. Recent Developments
          10.14.6. SWOT Analysis
    10.15. Santa Fe Business Incubator
          10.15.1. Business Overview
          10.15.2. Company Snapshot
          10.15.3. Company Market Share Analysis
          10.15.4. Company Product Portfolio
          10.15.5. Recent Developments
          10.15.6. SWOT Analysis
    10.16. Tencent Public Space
          10.16.1. Business Overview
          10.16.2. Company Snapshot
          10.16.3. Company Market Share Analysis
          10.16.4. Company Product Portfolio
          10.16.5. Recent Developments
          10.16.6. SWOT Analysis
    10.17. Techstars
          10.17.1. Business Overview
          10.17.2. Company Snapshot
          10.17.3. Company Market Share Analysis
          10.17.4. Company Product Portfolio
          10.17.5. Recent Developments
          10.17.6. SWOT Analysis
    10.18. TheVentureCity
          10.18.1. Business Overview
          10.18.2. Company Snapshot
          10.18.3. Company Market Share Analysis
          10.18.4. Company Product Portfolio
          10.18.5. Recent Developments
          10.18.6. SWOT Analysis
    10.19. The Innovation Hub
          10.19.1. Business Overview
          10.19.2. Company Snapshot
          10.19.3. Company Market Share Analysis
          10.19.4. Company Product Portfolio
          10.19.5. Recent Developments
          10.19.6. SWOT Analysis
    10.20. Xero
          10.20.1. Business Overview
          10.20.2. Company Snapshot
          10.20.3. Company Market Share Analysis
          10.20.4. Company Product Portfolio
          10.20.5. Recent Developments
          10.20.6. SWOT Analysis
    10.21. Y Combinator
          10.21.1. Business Overview
          10.21.2. Company Snapshot
          10.21.3. Company Market Share Analysis
          10.21.4. Company Product Portfolio
          10.21.5. Recent Developments
          10.21.6. SWOT Analysis
 

List of Table

1. Global Business Incubator Market, By Type, 2020-2033 (USD Million) 

2. Global Comprehensive Incubator, Business Incubator Market, By Region, 2020-2033 (USD Million) 

3. Global Object-specific Incubator, Business Incubator Market, By Region, 2020-2033 (USD Million) 

4. Global Professional Incubator, Business Incubator Market, By Region, 2020-2033 (USD Million) 

5. Global Business Incubator Market, By Application, 2020-2033 (USD Million) 

6. Global Enterprise Resource Provision, Business Incubator Market, By Region, 2020-2033 (USD Million) 

7. Global Startup Services, Business Incubator Market, By Region, 2020-2033 (USD Million) 

8. Global Business Incubator Market, By Region, 2020-2033 (USD Million) 

9. North America Business Incubator Market, By Type, 2020-2033 (USD Million) 

10. North America Business Incubator Market, By Application, 2020-2033 (USD Million) 

11. U.S. Business Incubator Market, By Type, 2020-2033 (USD Million) 

12. U.S. Business Incubator Market, By Application, 2020-2033 (USD Million) 

13. Canada Business Incubator Market, By Type, 2020-2033 (USD Million) 

14. Canada Business Incubator Market, By Application, 2020-2033 (USD Million) 

15. Mexico Business Incubator Market, By Type, 2020-2033 (USD Million) 

16. Mexico Business Incubator Market, By Application, 2020-2033 (USD Million) 

17. Europe Business Incubator Market, By Type, 2020-2033 (USD Million) 

18. Europe Business Incubator Market, By Application, 2020-2033 (USD Million) 

19. Germany Business Incubator Market, By Type, 2020-2033 (USD Million) 

20. Germany Business Incubator Market, By Application, 2020-2033 (USD Million) 

21. France Business Incubator Market, By Type, 2020-2033 (USD Million) 

22. France Business Incubator Market, By Application, 2020-2033 (USD Million) 

23. U.K. Business Incubator Market, By Type, 2020-2033 (USD Million) 

24. U.K. Business Incubator Market, By Application, 2020-2033 (USD Million) 

25. Italy Business Incubator Market, By Type, 2020-2033 (USD Million) 

26. Italy Business Incubator Market, By Application, 2020-2033 (USD Million) 

27. Spain Business Incubator Market, By Type, 2020-2033 (USD Million) 

28. Spain Business Incubator Market, By Application, 2020-2033 (USD Million) 

29. Asia Pacific Business Incubator Market, By Type, 2020-2033 (USD Million) 

30. Asia Pacific Business Incubator Market, By Application, 2020-2033 (USD Million) 

31. Japan Business Incubator Market, By Type, 2020-2033 (USD Million) 

32. Japan Business Incubator Market, By Application, 2020-2033 (USD Million) 

33. China Business Incubator Market, By Type, 2020-2033 (USD Million) 

34. China Business Incubator Market, By Application, 2020-2033 (USD Million) 

35. India Business Incubator Market, By Type, 2020-2033 (USD Million) 

36. India Business Incubator Market, By Application, 2020-2033 (USD Million) 

37. South America Business Incubator Market, By Type, 2020-2033 (USD Million) 

38. South America Business Incubator Market, By Application, 2020-2033 (USD Million) 

39. Brazil Business Incubator Market, By Type, 2020-2033 (USD Million) 

40. Brazil Business Incubator Market, By Application, 2020-2033 (USD Million) 

41. Middle East and Africa Business Incubator Market, By Type, 2020-2033 (USD Million) 

42. Middle East and Africa Business Incubator Market, By Application, 2020-2033 (USD Million) 

43. UAE Business Incubator Market, By Type, 2020-2033 (USD Million) 

44. UAE Business Incubator Market, By Application, 2020-2033 (USD Million) 

45. South Africa Business Incubator Market, By Type, 2020-2033 (USD Million) 

46. South Africa Business Incubator Market, By Application, 2020-2033 (USD Million) 

List of Figures 

1. Global Business Incubator Market Segmentation

2. Business Incubator Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Business Incubator Market Attractiveness Analysis By Type

9. Global Business Incubator Market Attractiveness Analysis By Application

10. Global Business Incubator Market Attractiveness Analysis By Region

11. Global Business Incubator Market: Dynamics

12. Global Business Incubator Market Share By Type (2024 & 2033)

13. Global Business Incubator Market Share By Application (2024 & 2033)

14. Global Business Incubator Market Share By Regions (2024 & 2033)

15. Global Business Incubator Market Share by Company (2023)

This study forecasts revenue at global, regional, and country levels from 2020 to 2033. The Brainy Insights has segmented the global Business Incubator market based on below-mentioned segments:

Global Business Incubator Market by Type:

  • Comprehensive Incubator     
  • Object-specific Incubator
  • Professional Incubator      

Global Business Incubator Market by Application:

  • Enterprise Resource Provision     
  • Startup Services

Global Business Incubator Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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