Breast Pumps Market

Breast Pumps Market Size by Technology (Battery Powered Breast Pumps, Manual Breast Pumps, and Electric Breast Pumps), Product (Closed System Breast Pump and Open System Breast Pump), End-User (Personal Use Pumps, and Healthcare/Hospital Grade Pumps), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2022 to 2030

Base Year: 2021 Historical Data: 2019-20
  • Report ID: TBI-13066
  • Published Date: Nov, 2022
  • Pages: 235
  • Category: Healthcare
  • Format: PDF
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The global breast pumps market was valued at USD 1.73 billion in 2022, increasing at a CAGR of 7.40% from 2022 to 2030 and anticipated to reach USD 3.06 billion by 2030. Asia Pacific is expected to grow the fastest during the forecast period. Moreover, the advanced healthcare infrastructure and better access to breast pump devices are expected to drive market growth during the forecast period.

Market Introduction:

A breast pump is generally held in place by hand or by a breast pumping bra, a nursing bra, or a band. Breast pumps are medical instruments held by the U.S. Food and Drug Administration (FDA). A breast pump is an automatic machine lactating women use to extract milk from their breasts. A breast pump is a manual gadget powered by foot or hand movements or an automated machine powered by electricity. Breast pumps contain breast protection that fits over the nipple, a pump that makes a vacuum to express (or pump) milk, and a detachable container for gathering milk. Some manual pumps have a small tube that is pumped out of a larger tube to create a vacuum that expresses milk & collects it in an attached container. Breast milk is widely believed to be very healthy for increasing infants and may have significant beneficial effects in terms of mental development, immunity and more. Many electric pumps can be utilized on both breasts at the same time. They are quite a lot more expensive than manual pumps. Some powered breast pumps can be adjusted to create various patterns of suction. A breast pump can solve issues such as completion of maternity leave, latching problems, breastfeeding in public places, weaning, multiple births, feeding premature or hospitalized babies, and inducing lactation for an adopted baby.

Breast Pumps Market Size

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Recent Development

For example, in October 2020, the company added non-electric & hands-free breast cups & pumps to its portfolio.

For example, in March 2021, Phillips Avent Company announced the launch of their new electric breast pump machine inspired by the newborn's natural feeding motion. Further, the product comes with natural movement technology and a portable, lightweight, and compact design for mothers to assist them in their busy lifestyles.

Market Dynamics:

Drivers:

The increasing pregnant population: The advancing knowledge of the advantages of using a breast pump like affordability, convenience, ease of soothing, and enhanced milk production, as well as insufficient maternity leave periods, are the market growth factors. In addition, the growing number of favourable reimbursement policies is also propelling market growth. However, government support towards the reimbursement of medical instruments and different related treatment plans are also helping to drive market growth. The increasing consumer service, secured health plans, and varieties offered by various manufacturers, coupled with the favourable insurance for positive child and mother health management, are anticipated to propel the market growth. Furthermore, the increased milk production, along with the insufficient maternity leave period, are helping to boost the market growth during the forecast period.

Restraints:

The low availability of breast pumps: The ever-increasing ageing population and concerns with pumping efficiency are the restraining factor of the market. Further, the visibility of breast pump items is currently low in pharmacies & retailers, and the COVID-19 outbreak is also hampering the market growth during the forecast period.

Opportunities:

Rapid technological advancements: The multiple technological advancements in design and effectiveness of the pumps to offer maximum comfort are the opportunities factor of the market growth. Further, technological advances like the ability to separate fat content & instead surge high caloric value are also helping to propel the market growth. Moreover, the increasing breastfeeding difficulties among women are also encouraging market growth. Also, introducing innovative products that are easy to carry and utilize is anticipated to propel the market growth. Additionally, the European governments are prompting mothers to breastfeed babies up to the age of 6 months. Furthermore, multiple agencies are arranging campaigns to increase awareness regarding breastfeeding. These factors are anticipated to drive the market.

Segmentation analysis:

Regional segmentation analysis:

The regions analyzed for the market include Europe, South America, Asia Pacific, North America, the Middle East, and Africa. North America emerged as the largest global breast pump market, with a 38.43% share of the market revenue in 2022. North America dominates the breast pump market due to the increase in different government initiatives. Further, the high need for favourable reimbursement policies and high disposable income are also helping to propel the market growth in this region. Moreover, the growing awareness among mothers and secured healthcare setup is helping to boost the market growth in this region. Asia Pacific is expected to grow the fastest during the forecast period due to the ever-increasing awareness about lactation and breastfeeding among mothers. Furthermore, the need for mobile solutions, the rise of a new treatment, changing lifestyles of customers, an increase in the birth rate in China & India, and a surge in healthcare-related consumer expectations are also helping to propel the market growth in this region.

North America Region Breast Pumps Market Share in 2022 - 38.43%

 

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Technology segment analysis

The technology segment is divided into battery-powered breast pumps, manual breast pumps, and electric breast pumps. The electric breast pump segment dominated, with a market share of around 34.17% in 2022. This growth is attributed to the high operating speed of the electric pump and separately adjustable suction. Moreover, electric pumps are sometimes noisy and heavy, but manufacturers continue applying modern technologies to make lighter, quieter pumps, especially in countries like the U.K., US, India, Germany, and China. Further, by 2030, the battery-powered breast pump segment will likely dominate the market due to its portability, lightweight, and no requirement for charging points. However, manual pumps are breast pump systems that do not need electric batteries or connections. These work where a shield-like structure is placed over the nursing mother's nipple and areola to collect the milk. The lever is squeezed to create a pressure gradient such that the milk oozes out and is gathered in the bottles or containers attached to the pump.

Product segment analysis

The product segment is divided into closed-system breast pumps and open-system breast pumps. In 2022, the closed system breast pump segment dominated the market with the largest market share of 56.14% and market revenue of 0.97 billion. This growth is attributed to the increased adoption rate due to the breast pump's more hygienic and contamination-free nature. In addition, a closed system pump has a border between the pump components (bottle, connector, breast shield, and valve) and the tubing. This barrier stops breast milk & moisture from the pump from reaching the motor. Further, by 2030, the open-system breast pump segment will likely dominate the market due to the hygiene benefits attributed to the presence of suction elements on the external pump motors. Additionally, an open system is described as a pump that permits milk to enter the motor & tubing. However, there are no barriers between where milk exits & enters the electronic components of an electric breast pump. The open system further contains pumps that permit direct connection with feeding bottles or storage containers for the collection of expressed milk.

End-User segment analysis

The end-user segment is divided into personal-use pumps and healthcare/hospital-grade pumps. In 2022, the healthcare/hospital grade pumps segment dominated the market with the largest market share of 55.13% and market revenue of 0.95 billion. This growth is attributed to the increasing number of births in hospitals and the inability of mothers to breastfeed. Further, by 2030, the personal use pumps segment will likely dominate the market due to the increasing number of working women opting for this solution rather than breastfeeding their children, which is otherwise difficult to manage.

Some of the Key Market Players:

  • Albert Hohlkorper GmBH & Co Kg
  • Acewin Co, Ltd
  • Baby Express Singapore Pte Ltd
  • Ameda, Inc.
  • Bailey Medical Engineering
  • Ardo Medical, Inc
  • Chiaro Technology Ltd. (Elvie)
  • Babybelle Asia Limited
  • Koninklijke Philips N.V. (Avent)
  • Beldico
  • Hygeia Medical Group
  • Frank Buettner GmbH
  • Linco Baby Merchandise Work's Co., Ltd
  • Freemie
  • Pigeon Corporation
  • Lansinoh Laboratories, Inc.
  • Spectra Baby
  • Medela AG
  • NUK
  • Willow

Report Description: 

Attribute Description
Market Size Revenue (USD Billion)
Market size value in 2022 USD 1.73 Billion, Volume in Units
Market size value in 2030 USD 3.06 Billion, Volume in Units
CAGR (2022 to 2030) 7.40%
Historical data 2019-2020
Base Year 2021
Forecast 2022-2030
Segments Key Segments are technology, product, end-user, and regions
Regional Segments The key regions are North America, South America, Europe, Asia Pacific, and Middle East & Africa.

Frequesntly Asked Questions

As per The Brainy Insights, the size of the breast pumps market was valued at USD 1.73 billion in 2022 to USD 3.06 billion by 2030.

Global breast pumps market is growing at a CAGR of 7.40% during the forecast period 2022-2030.

The market's growth will be influenced by the rising pregnant population.

The high prices associated with breast pumps could hamper the market growth.

The rapid technological advancements will provide huge opportunities to the market.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Technology
          4.3.2. Market Attractiveness Analysis By Product
          4.3.3. Market Attractiveness Analysis By End-User
          4.3.4. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. The spike in the proportion of working women
          5.2.2. The increased adoption of breast pumps
    5.3. Restraints
          5.3.1. The high prices associated with breast pumps
          5.3.2. The less storage space with breast pump models
    5.4. Opportunities
          5.4.1. The rapid technological advancements
          5.4.2. The improving healthcare infrastructure in emerging economies

6. Global Breast Pumps Market Analysis and Forecast, By Technology
    6.1. Segment Overview
    6.2. Battery Powered Breast Pumps
    6.3. Manual Breast Pump
    6.4. Electric Breast Pump

7. Global Breast Pumps Market Analysis and Forecast, By Product
    7.1. Segment Overview
    7.2. Closed System Breast Pump
    7.3. Open System Breast Pump

8. Global Breast Pumps Market Analysis and Forecast, By End-User
    8.1. Segment Overview
    8.2. Personal Use Pumps
    8.3. Healthcare/ Hospital Grade Pumps

9. Global Breast Pumps Market Analysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
    9.5. South America
          9.5.1. Brazil
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa

10. Global Breast Pumps Market-Competitive Landscape
    10.1. Overview
    10.2. Market Share of Key Players in Global Breast Pumps Market
          10.2.1. Global Company Market Share
          10.2.2. North America Company Market Share
          10.2.3. Europe Company Market Share
          10.2.4. APAC Company Market Share
    10.3. Competitive Situations and Trends
          10.3.1. Product Launches and Developments
          10.3.2. Partnerships, Collaborations, and Agreements
          10.3.3. Mergers & Acquisitions
          10.3.4. Expansions

11. Company Profiles
    11.1. Albert Hohlkorper GmBH & Co Kg
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company Product Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. Acewin Co, Ltd
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company Product Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. Baby Express Singapore Pte Ltd
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company Product Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. Ameda, Inc.
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company Product Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis
    11.5. Bailey Medical Engineering
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company Product Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis
    11.6. Ardo Medical, Inc
          11.6.1. Business Overview
          11.6.2. Company Snapshot
          11.6.3. Company Market Share Analysis
          11.6.4. Company Product Portfolio
          11.6.5. Recent Developments
          11.6.6. SWOT Analysis
    11.7. Chiaro Technology Ltd. (Elvie)
          11.7.1. Business Overview
          11.7.2. Company Snapshot
          11.7.3. Company Market Share Analysis
          11.7.4. Company Product Portfolio
          11.7.5. Recent Developments
          11.7.6. SWOT Analysis
    11.8. Babybelle Asia Limited
          11.8.1. Business Overview
          11.8.2. Company Snapshot
          11.8.3. Company Market Share Analysis
          11.8.4. Company Product Portfolio
          11.8.5. Recent Developments
          11.8.6. SWOT Analysis
    11.9. Koninklijke Philips N.V. (Avent)
          11.9.1. Business Overview
          11.9.2. Company Snapshot
          11.9.3. Company Market Share Analysis
          11.9.4. Company Product Portfolio
          11.9.5. Recent Developments
          11.9.6. SWOT Analysis
    11.10. Beldico
          11.10.1. Business Overview
          11.10.2. Company Snapshot
          11.10.3. Company Market Share Analysis
          11.10.4. Company Product Portfolio
          11.10.5. Recent Developments
          11.10.6. SWOT Analysis
    11.11. Hygeia Medical Group
          11.11.1. Business Overview
          11.11.2. Company Snapshot
          11.11.3. Company Market Share Analysis
          11.11.4. Company Product Portfolio
          11.11.5. Recent Developments
          11.11.6. SWOT Analysis
    11.12. Frank Buettner GmbH
          11.12.1. Business Overview
          11.12.2. Company Snapshot
          11.12.3. Company Market Share Analysis
          11.12.4. Company Product Portfolio
          11.12.5. Recent Developments
          11.12.6. SWOT Analysis
    11.13. Linco Baby Merchandise Work's Co., Ltd
          11.13.1. Business Overview
          11.13.2. Company Snapshot
          11.13.3. Company Market Share Analysis
          11.13.4. Company Product Portfolio
          11.13.5. Recent Developments
          11.13.6. SWOT Analysis
    11.14. Freemie
          11.14.1. Business Overview
          11.14.2. Company Snapshot
          11.14.3. Company Market Share Analysis
          11.14.4. Company Product Portfolio
          11.14.5. Recent Developments
          11.14.6. SWOT Analysis
    11.15. Pigeon Corporation
          11.15.1. Business Overview
          11.15.2. Company Snapshot
          11.15.3. Company Market Share Analysis
          11.15.4. Company Product Portfolio
          11.15.5. Recent Developments
          11.15.6. SWOT Analysis
    11.16. Lansinoh Laboratories, Inc.
          11.16.1. Business Overview
          11.16.2. Company Snapshot
          11.16.3. Company Market Share Analysis
          11.16.4. Company Product Portfolio
          11.16.5. Recent Developments
          11.16.6. SWOT Analysis
    11.17. Spectra Baby
          11.17.1. Business Overview
          11.17.2. Company Snapshot
          11.17.3. Company Market Share Analysis
          11.17.4. Company Product Portfolio
          11.17.5. Recent Developments
          11.17.6. SWOT Analysis
    11.18. Medela AG
          11.18.1. Business Overview
          11.18.2. Company Snapshot
          11.18.3. Company Market Share Analysis
          11.18.4. Company Product Portfolio
          11.18.5. Recent Developments
          11.18.6. SWOT Analysis
    11.19. NUK
          11.19.1. Business Overview
          11.19.2. Company Snapshot
          11.19.3. Company Market Share Analysis
          11.19.4. Company Product Portfolio
          11.19.5. Recent Developments
          11.19.6. SWOT Analysis
    11.20. Willow
          11.20.1. Business Overview
          11.20.2. Company Snapshot
          11.20.3. Company Market Share Analysis
          11.20.4. Company Product Portfolio
          11.20.5. Recent Developments
          11.20.6. SWOT Analysis

List of Table

1. Global Breast Pumps Market, By Technology, 2019-2030 (USD Billion) (Units)

2. Global Battery Powered Breast Pumps, Breast Pumps Market, By Region, 2019-2030 (USD Billion) (Units) 

3. Global Manual Breast Pump, Breast Pumps Market, By Region, 2019-2030 (USD Billion) (Units) 

4. Global Electric Breast Pump, Breast Pumps Market, By Region, 2019-2030 (USD Billion) (Units) 

5. Global Breast Pumps Market, By Product, 2019-2030 (USD Billion) (Units)

6. Global Closed System Breast Pump, Breast Pumps Market, By Region, 2019-2030 (USD Billion) (Units)

7. Global Open System Breast Pump, Breast Pumps Market, By Region, 2019-2030 (USD Billion) (Units)

8. Global Breast Pumps Market, By End-User, 2019-2030 (USD Billion) (Units)

9. Global Personal Use Pumps, Breast Pumps Market, By Region, 2019-2030 (USD Billion) (Units)

10. Global Healthcare/ Hospital Grade Pumps, Breast Pumps Market, By Region, 2019-2030 (USD Billion) (Units)

11. North America Breast Pumps Market, By Technology, 2019-2030 (USD Billion) (Units)

12. North America Breast Pumps Market, By Product, 2019-2030 (USD Billion) (Units)

13. North America Breast Pumps Market, By End-User, 2019-2030 (USD Billion) (Units)

14. U.S. Breast Pumps Market, By Technology, 2019-2030 (USD Billion) (Units)

15. U.S. Breast Pumps Market, By Product, 2019-2030 (USD Billion) (Units)

16. U.S. Breast Pumps Market, By End-User, 2019-2030 (USD Billion) (Units)

17. Canada Breast Pumps Market, By Technology, 2019-2030 (USD Billion) (Units)

18. Canada Breast Pumps Market, By Product, 2019-2030 (USD Billion) (Units)

19. Canada Breast Pumps Market, By End-User, 2019-2030 (USD Billion) (Units)

20. Mexico Breast Pumps Market, By Technology, 2019-2030 (USD Billion) (Units)

21. Mexico Breast Pumps Market, By Product, 2019-2030 (USD Billion) (Units)

22. Mexico Breast Pumps Market, By End-User, 2019-2030 (USD Billion) (Units)

23. Europe Breast Pumps Market, By Technology, 2019-2030 (USD Billion) (Units)

24. Europe Breast Pumps Market, By Product, 2019-2030 (USD Billion) (Units)

25. Europe Breast Pumps Market, By End-User, 2019-2030 (USD Billion) (Units)

26. Germany Breast Pumps Market, By Technology, 2019-2030 (USD Billion) (Units)

27. Germany Breast Pumps Market, By Product, 2019-2030 (USD Billion) (Units)

28. Germany Breast Pumps Market, By End-User, 2019-2030 (USD Billion) (Units)

29. France Breast Pumps Market, By Technology, 2019-2030 (USD Billion) (Units)

30. France Breast Pumps Market, By Product, 2019-2030 (USD Billion) (Units)

31. France Breast Pumps Market, By End-User, 2019-2030 (USD Billion) (Units)

32. U.K. Breast Pumps Market, By Technology, 2019-2030 (USD Billion) (Units)

33. U.K. Breast Pumps Market, By Product, 2019-2030 (USD Billion) (Units)

34. U.K. Breast Pumps Market, By End-User, 2019-2030 (USD Billion) (Units)

35. Italy Breast Pumps Market, By Technology, 2019-2030 (USD Billion) (Units)

36. Italy Breast Pumps Market, By Product, 2019-2030 (USD Billion) (Units)

37. Italy Breast Pumps Market, By End-User, 2019-2030 (USD Billion) (Units)

38. Spain Breast Pumps Market, By Technology, 2019-2030 (USD Billion) (Units)

39. Spain Breast Pumps Market, By Product, 2019-2030 (USD Billion) (Units)

40. Spain Breast Pumps Market, By End-User, 2019-2030 (USD Billion) (Units)

41. Asia Pacific Breast Pumps Market, By Technology, 2019-2030 (USD Billion) (Units)

42. Asia Pacific Breast Pumps Market, By Product, 2019-2030 (USD Billion) (Units)

43. Asia Pacific Breast Pumps Market, By End-User, 2019-2030 (USD Billion) (Units)

44. Japan Breast Pumps Market, By Technology, 2019-2030 (USD Billion) (Units)

45. Japan Breast Pumps Market, By Product, 2019-2030 (USD Billion) (Units)

46. Japan Breast Pumps Market, By End-User, 2019-2030 (USD Billion) (Units)

47. China Breast Pumps Market, By Technology, 2019-2030 (USD Billion) (Units)

48. China Breast Pumps Market, By Product, 2019-2030 (USD Billion) (Units)

49. China Breast Pumps Market, By End-User, 2019-2030 (USD Billion) (Units)

50. India Breast Pumps Market, By Technology, 2019-2030 (USD Billion) (Units)

51. India Breast Pumps Market, By Product, 2019-2030 (USD Billion) (Units)

52. India Breast Pumps Market, By End-User, 2019-2030 (USD Billion) (Units)

53. South America Breast Pumps Market, By Technology, 2019-2030 (USD Billion) (Units)

54. South America Breast Pumps Market, By Product, 2019-2030 (USD Billion) (Units)

55. South America Breast Pumps Market, By End-User, 2019-2030 (USD Billion) (Units)

56. Brazil Breast Pumps Market, By Technology, 2019-2030 (USD Billion) (Units)

57. Brazil Breast Pumps Market, By Product, 2019-2030 (USD Billion) (Units)

58. Brazil Breast Pumps Market, By End-User, 2019-2030 (USD Billion) (Units)

59. Middle East and Africa Breast Pumps Market, By Technology, 2019-2030 (USD Billion) (Units)

60. Middle East and Africa Breast Pumps Market, By Product, 2019-2030 (USD Billion) (Units)

61. Middle East and Africa Breast Pumps Market, By End-User, 2019-2030 (USD Billion) (Units)

62. UAE Breast Pumps Market, By Technology, 2019-2030 (USD Billion) (Units)

63. UAE Breast Pumps Market, By Product, 2019-2030 (USD Billion) (Units)

64. UAE Breast Pumps Market, By End-User, 2019-2030 (USD Billion) (Units)

65. South Africa Breast Pumps Market, By Technology, 2019-2030 (USD Billion) (Units)

66. South Africa Breast Pumps Market, By Product, 2019-2030 (USD Billion) (Units)

67. South Africa Breast Pumps Market, By End-User, 2019-2030 (USD Billion) (Units)

List of Figures 

1. Global Breast Pumps Market Segmentation

2. Global Breast Pumps Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top- Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Breast Pumps Market Attractiveness Analysis By Technology

9. Global Breast Pumps Market Attractiveness Analysis By Product 

10. Global Breast Pumps Market Attractiveness Analysis By End-User

11. Global Breast Pumps Market Attractiveness Analysis By Region

12. Global Breast Pumps Market: Dynamics

13. Global Breast Pumps Market Share By Technology (2022 & 2030)

14. Global Breast Pumps Market Share By Product (2022 & 2030)

15. Global Breast Pumps Market Share By End-User (2022 & 2030)

16. Global Breast Pumps Market Share By Regions (2022 & 2030)

17. Global Breast Pumps Market Share By Company (2021)

This study forecasts revenue at global, regional, and country levels from 2019 to 2030. The Brainy Insights has segmented the global breast pumps based on below mentioned segments:

Global Breast Pumps Market by Technology:

  • Battery Powered Breast Pumps
  • Manual Breast Pump
  • Electric Breast Pump

Global Breast Pumps Market by Product:

  • Closed System Breast Pump
  • Open System Breast Pump

Global Breast Pumps Market by End-User:

  • Personal Use Pumps
  • Healthcare/ Hospital Grade Pumps

Global Breast Pumps by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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