Blowing Agent Market

Blowing Agent Market Size by Foam (Polystyrene Foam, Polyolefin Foam, Polyurethane Foam, and Phenolic Foam), Type (Hydrochlorofluorocarbons (HCFC), Hydrofluorocarbons (HFC), Hydrofluoroolefin (HFO) Hydrocarbons (HC), and Others), Application (Bedding and Furniture, Building and Construction, Appliances, Automotive, Packaging, and Others), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2022 to 2030

Base Year: 2021 Historical Data: 2019-20
  • Report ID: TBI-12793
  • Published Date: Jun, 2022
  • Pages: 231
  • Category: Chemicals & Materials
  • Format: PDF
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The global blowing agent market is expected to reach USD 2.77 billion by 2030, at a CAGR of 7.04% from 2022 to 2030. The increasing application of polymeric foams worldwide in enterprises like automotive, construction, footwear, packaging, and electronics drives the expansion of the blowing agent market.

Market Overview:

The blowing agent is a substance capable of producing a cellular structure through a foaming method in various materials that experience hardening or phase transition, like metals, polymers, and plastics. Blowing agents play a crucial role by inducing a specific cellular structure to the foamed material. This aid reduces the density of the foam, improves its acoustic & thermal insulation capabilities, and enhances the relative toughness of the original material. The significance of blowing agents is steadily increasing for firms as the demand for low-cost foam products increases. Phenolic foam, polyurethane foam, polyolefin foam, and polystyrene foam are vital kinds of foam that utilize blowing agents. There are two main blowing agents: gases at the temperature at which the foam is formed & gases induced by chemical reactions. Chlorofluorocarbons, pentane, and carbon dioxide are illustrations of the former. Blowing agents that deliver gas via chemical reactions contain isocyanates, azodicarbonamide, baking powder, and titanium hydride. Blowing agents can lend the desired attributes to a myriad of materials. These characteristics could range from heat insulation, light-weighting, sound absorbency to electrical insulation, permeability, elasticity, and shock absorbency.

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Market Dynamics:

Drivers:
  • The increasing demand for polyurethane foam

The increasing usage of foam blowing agents is one of the driving factors of the market growth. Further, the growing industry for blowing agents in the construction enterprise is also helping to propel the market's growth. Additionally, the ever-increasing demand for high-quality blowing agents to manufacture polymeric foams helps drive market growth.

  • Growing living standards

The increasing living standard of people worldwide is the driving factor of the market growth. Further, the increase in purchasing power parity has aided in the development the furnishing & flooring enterprise. However, raised adoption of blowing agents is projected to boost the global market growth.

Restraints:
  • Increasing stringent government regulations

The increasing stringent government regulations and the higher costs are the restraining factors of the market growth. Additionally, the frequent change in the choice of blowing agents concerning environmental rules like the Montreal Protocol and other regional & national regulations is hindering the market growth. Moreover, the primary focus & intention after executing these regulations & protocols is to minimize the damage generated to the ozone layer by utilizing different kinds of blowing agents such as HFCs & HCFCs. This factor is hampering market growth.

Opportunities:
  • Shifting preference against environment-friendly blowing agents

The rapidly raised demand for environment-friendly blowing agents in the past few years is anticipated to remain the same in the upcoming years. Also, the shifting preference against environment-friendly blowing agents due to intense climate modifications opens an opportunity for industry participants.. Additionally, environment security awareness & governmental regulations have mandated the usage of an eco-friendly blowing agent. This factor also helps to drive the market growth during the forecast period.

Challenges:
  • Lower capability usage due to the COVID-19 epidemic:

Due to the COVID-19 outbreaks, there has been a significant drop in the demand for blowing agents owing to the halt in the transportation& manufacturing sectors. Also, the decline of foam products from different enterprises has decreased the demand for blowing agents. Hence, to balance the demand & supply and avoid inventory pile-up, multiple blowing agent manufacturers are anticipated to operate their plants with a low ability consumption rate in the forthcoming period. Further, the fluctuations in the costs of raw materials are another challenging factor of the market growth.

Segmentation Analysis:

The global blowing agent market has been segmented based on foam, type, application, and regions.

  • The foam segment is divided into polystyrene foam, polyolefin foam, polyurethane foam, and phenolic foam. The polyurethane foam segment led the market with a market share of 34.13% in 2021 due to the adaptability & distinctive properties associated with polyurethane foams.
  • The type segment is divided into hydrochlorofluorocarbons (HCFC), hydrofluorocarbons (HFC), hydrofluoroolefin (HFO), hydrocarbons (HC), and others. The hydrocarbons (HC) segment led the market with a market share of 29.16% in 2021 due to the massive use of hydrocarbon-based polyolefin & extruded polystyrene foams in refrigerators and packaging.
  • The application segment comprises bedding and furniture, building and construction, appliances, automotive, packaging, and others. The building and construction segment led the market with 23.17% in 2021 due to the expansion of warehouses, commercial offices, institutional buildings, data centers, and SEZs worldwide.
Regional Segmentation Analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. Asia Pacific region emerged as the largest market for the global blowing agent market with a 48.26% share of the market revenue in 2021.

  • The rise of customized packaging and raised demand for microwave, snack, and frozen foods, among others in China, is expected to contribute to the market for blowing agents. Furthermore, the rising per capita income and the rapid economic development also help boost the market growth. Additionally, the presence of developing markets such as China and emerging economies like South Korea, India, and Indonesia are also helping to expand the market growth.
  • During the forecast period, the North American region will record the highest growth due to the significant base of end-user industries like automotive, consumer goods, and healthcare for blowing agents, helping boost market growth. Additionally, the strengthening packaging and medical devices industries and the increase in purchasing power parity (PPP) are also helping to drive market growth.

Asia Pacific Region Blowing Agent Market Share in 2021 - 48.26%

 

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Competitive Analysis:

The key players are now concentrating on implementing strategies such as adopting new technology, product innovations, mergers & acquisitions, joint venture, alliances, and partnerships to improve their market position in the global blowing agent industry.

List of Key Market Players:

  • Solvay SA
  • Honeywell International Inc.
  • Exxon Mobil Corporation
  • Daikin Industries, Ltd.
  • Arkema SA
  • Linde plc
  • Haltermann Carless
  • Harp International Ltd.
  • Foam Supplies, Inc.
  • The Chemours Company

Key Target Audience:

  • Market Players
  • Investors
  • End-users
  • Government Authorities
  • Consulting And Research Firm

Report Description:

  • Global Blowing Agent Market, Industry Analysis, Trends, Analysis and Forecast, 2022 to 2030 is a forthcoming/imminent research report which is to be published by The Brainy Insights.
  • 2021 is considered as the base year of the report. 2019 and 2020 are considered as the historic years and 2022 to 2030 are the forecast years. The global blowing agent market is based on revenue (USD Billion). The report incorporates the market study based on revenue. The study covers the market share revenue/market share/volume for each of the segments, regions and countries catering to global blowing agent market. The regions analyzed for the market are Europe, Asia Pacific, North America, South America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
  • The report encompasses with the relative data & information, which have been validated by the leading industry professionals and experts across the globe. The research report also delivers an outline of the attractiveness of blowing agent based on foam, type, application and regions which are deduced and formulated based on their growth rate (CAGR), market size, and attractiveness by analyzing the present and prospects to fathom market growth and development in future.
  • The report illustrates the detailed (both quantitative and qualitative) analysis of historical data, revenues, key developments, along with the crucial strategies adopted by key organizations catering to global blowing agent market. This offers vital and in-depth insights to depict the overall market scenario.
  • The report offers the detailed study for the company profiles of key organizations operating in the global blowing agent market and a comparative assessment based on their product offering, business overviews, geographic presence, business strategies, segment market share, product development & innovations, recent developments, joint venture, partnerships, mergers & acquisitions, strategic alliances, SWOT analysis, and key financial information. This helps in evaluating the overall competition present in the market scenario.
  • The report provides an elaborative assessment of the porter’s five forces analysis coupled with SWOT analysis to provide business related data and information’s. Porter’s five forces model is analyzed to understand the overall competitive scenario that is prevailing in the market. Additionally, the SWOT analysis identifies both the positive and negative attributes of the market development which influences the company growth and development to sustain and survive in the long run.
  • Along with that, the report also focuses on the market related driving factors, growth limitations (restraints), potential industry opportunities, significant trends and development which act as a key potential for the investors.
  • Potential growth prospects along with the penetration rate analysis of the product (market related i.e., global blowing agent market) is covered to comprehend the adoption rate and evaluate the market size.

Frequesntly Asked Questions

As per The Brainy Insights, the size of the blowing agent market was valued at USD 1.50 billion in 2021 to USD 2.77 billion by 2030.

Global blowing agent market is growing at a CAGR of 7.04% during the forecast period 2021-2030.

The global blowing agent market has been segmented based on foam, type, application, and regions. The polyurethane foam segment led foam segment in 2021. The hydrocarbons (HC)segment led the type segment in 2021.

Asia-Pacific region emerged as the largest market for the blowing agent.

The market's growth will be influenced by the increasing application of polymeric foams worldwide in enterprises like automotive, construction, footwear, packaging, and electronics.

The high prices associated with the technology and growing stringent government rules could hamper the market growth.

The shifting preference toward environment-friendly blowing agents will provide huge opportunities to the market.

Key players are Solvay SA, Honeywell International Inc., Exxon Mobil Corporation, Daikin Industries, Ltd., Arkema SA, Linde plc, Haltermann Carless, Harp International Ltd., Foam Supplies, Inc., The Chemours Company and among others.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Foam
          4.3.2. Market Attractiveness Analysis By Type
          4.3.3. Market Attractiveness Analysis By Application
          4.3.4. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Rise in demand by the automotive enterprise
          5.2.2. The growing demand for polymeric foams
          5.2.3. The growing disposable income
          5.2.4. The growing demand for blowing agents from developing economies of the world
    5.3. Restraints
          5.3.1. The high prices associated with the technology
          5.3.2. The growing stringent government rules
    5.4. Opportunities
          5.4.1. The shifting preference toward environment-friendly blowing agents
          5.4.2. The rising bio-based polyols & emerging new industries
    5.5. Challenges
          5.5.1. The high cost of raw materials

6. Global Blowing Agent Market Analysis and Forecast, By Foam
    6.1. Segment Overview
    6.2. Polystyrene Foam
    6.3. Polyolefin Foam
    6.4. Polyurethane Foam
    6.5. Phenolic Foam

7. Global Blowing Agent Market Analysis and Forecast, By Type
    7.1. Segment Overview
    7.2. Hydrochlorofluorocarbons (HCFC)
    7.3. Hydrofluorocarbons (HFC)
    7.4. Hydrofluoroolefin (HFO)
    7.5. Hydrocarbons (HC)
    7.6. Others

8. Global Blowing Agent Market Analysis and Forecast, By Application
    8.1. Segment Overview
    8.2. Bedding and Furniture
    8.3. Building and Construction
    8.4. Appliances
    8.5. Automotive
    8.6. Packaging
    8.7. Others

9. Global Blowing Agent Market Analysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
    9.5. South America
          9.5.1. Brazil
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa

10. Global Blowing Agent Market-Competitive Landscape
    10.1. Overview
    10.2. Market Share of Key Players in Global Blowing Agent Market
          10.2.1. Global Company Market Share
          10.2.2. North America Company Market Share
          10.2.3. Europe Company Market Share
          10.2.4. APAC Company Market Share
    10.3. Competitive Situations and Trends
          10.3.1. Product Launches and Developments
          10.3.2. Partnerships, Collaborations, and Agreements
          10.3.3. Mergers & Acquisitions
          10.3.4. Expansions

11. Company Profiles
    11.1. Solvay SA
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company Product Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. Honeywell International Inc.
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company Product Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. Exxon Mobil Corporation
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company Product Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. Daikin Industries, Ltd.
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company Product Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis
    11.5. Arkema SA
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company Product Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis
    11.6. Linde plc
          11.6.1. Business Overview
          11.6.2. Company Snapshot
          11.6.3. Company Market Share Analysis
          11.6.4. Company Product Portfolio
          11.6.5. Recent Developments
          11.6.6. SWOT Analysis
    11.7. Haltermann Carless
          11.7.1. Business Overview
          11.7.2. Company Snapshot
          11.7.3. Company Market Share Analysis
          11.7.4. Company Product Portfolio
          11.7.5. Recent Developments
          11.7.6. SWOT Analysis
    11.8. Harp International Ltd.
          11.8.1. Business Overview
          11.8.2. Company Snapshot
          11.8.3. Company Market Share Analysis
          11.8.4. Company Product Portfolio
          11.8.5. Recent Developments
          11.8.6. SWOT Analysis
    11.9. Foam Supplies, Inc.
          11.9.1. Business Overview
          11.9.2. Company Snapshot
          11.9.3. Company Market Share Analysis
          11.9.4. Company Product Portfolio
          11.9.5. Recent Developments
          11.9.6. SWOT Analysis
    11.10. The Chemours Company
          11.10.1. Business Overview
          11.10.2. Company Snapshot
          11.10.3. Company Market Share Analysis
          11.10.4. Company Product Portfolio
          11.10.5. Recent Developments
          11.10.6. SWOT Analysis
 

List of Table

1. Global Blowing Agent Market, By Foam, 2019-2030 (USD Billion)

2. Global Polystyrene Foam, Blowing Agent Market, By Region, 2019-2030 (USD Billion) 

3. Global Polyolefin Foam, Blowing Agent Market, By Region, 2019-2030 (USD Billion) 

4. Global Polyurethane Foam, Blowing Agent Market, By Region, 2019-2030 (USD Billion) 

5. Global Phenolic Foam, Blowing Agent Market, By Region, 2019-2030 (USD Billion) 

6. Global Blowing Agent Market, By Type, 2019-2030 (USD Billion)

7. Global Hydrochlorofluorocarbons (HCFC), Blowing Agent Market, By Region, 2019-2030 (USD Billion)

8. Global Hydrofluorocarbons (HFC), Blowing Agent Market, By Region, 2019-2030 (USD Billion)

9. Global Hydrofluoroolefin (HFO), Blowing Agent Market, By Region, 2019-2030 (USD Billion)

10. Global Hydrocarbons (HC), Blowing Agent Market, By Region, 2019-2030 (USD Billion)

11. Global Others, Blowing Agent Market, By Region, 2019-2030 (USD Billion)

12. Global Blowing Agent Market, By Application, 2019-2030 (USD Billion)

13. Global Bedding and Furniture, Blowing Agent Market, By Region, 2019-2030 (USD Billion)

14. Global Building and Construction, Blowing Agent Market, By Region, 2019-2030 (USD Billion)

15. Global Appliances, Blowing Agent Market, By Region, 2019-2030 (USD Billion)

16. Global Automotive, Blowing Agent Market, By Region, 2019-2030 (USD Billion)

17. Global Packaging, Blowing Agent Market, By Region, 2019-2030 (USD Billion)

18. Global Others, Blowing Agent Market, By Region, 2019-2030 (USD Billion)

19. North America Blowing Agent Market, By Foam, 2019-2030 (USD Billion)

20. North America Blowing Agent Market, By Type, 2019-2030 (USD Billion)

21. North America Blowing Agent Market, By Application, 2019-2030 (USD Billion)

22. U.S. Blowing Agent Market, By Foam, 2019-2030 (USD Billion)

23. U.S. Blowing Agent Market, By Type, 2019-2030 (USD Billion)

24. U.S. Blowing Agent Market, By Application, 2019-2030 (USD Billion)

25. Canada Blowing Agent Market, By Foam, 2019-2030 (USD Billion)

26. Canada Blowing Agent Market, By Type, 2019-2030 (USD Billion)

27. Canada Blowing Agent Market, By Application, 2019-2030 (USD Billion)

28. Mexico Blowing Agent Market, By Foam, 2019-2030 (USD Billion)

29. Mexico Blowing Agent Market, By Type, 2019-2030 (USD Billion)

30. Mexico Blowing Agent Market, By Application, 2019-2030 (USD Billion)

31. Europe Blowing Agent Market, By Foam, 2019-2030 (USD Billion)

32. Europe Blowing Agent Market, By Type, 2019-2030 (USD Billion)

33. Europe Blowing Agent Market, By Application, 2019-2030 (USD Billion)

34. Germany Blowing Agent Market, By Foam, 2019-2030 (USD Billion)

35. Germany Blowing Agent Market, By Type, 2019-2030 (USD Billion)

36. Germany Blowing Agent Market, By Application, 2019-2030 (USD Billion)

37. France Blowing Agent Market, By Foam, 2019-2030 (USD Billion)

38. France Blowing Agent Market, By Type, 2019-2030 (USD Billion)

39. France Blowing Agent Market, By Application, 2019-2030 (USD Billion)

40. U.K. Blowing Agent Market, By Foam, 2019-2030 (USD Billion)

41. U.K. Blowing Agent Market, By Type, 2019-2030 (USD Billion)

42. U.K. Blowing Agent Market, By Application, 2019-2030 (USD Billion)

43. Italy Blowing Agent Market, By Foam, 2019-2030 (USD Billion)

44. Italy Blowing Agent Market, By Type, 2019-2030 (USD Billion)

45. Italy Blowing Agent Market, By Application, 2019-2030 (USD Billion)

46. Spain Blowing Agent Market, By Foam, 2019-2030 (USD Billion)

47. Spain Blowing Agent Market, By Type, 2019-2030 (USD Billion)

48. Spain Blowing Agent Market, By Application, 2019-2030 (USD Billion)

49. Asia Pacific Blowing Agent Market, By Foam, 2019-2030 (USD Billion)

50. Asia Pacific Blowing Agent Market, By Type, 2019-2030 (USD Billion)

51. Asia Pacific Blowing Agent Market, By Application, 2019-2030 (USD Billion)

52. Japan Blowing Agent Market, By Foam, 2019-2030 (USD Billion)

53. Japan Blowing Agent Market, By Type, 2019-2030 (USD Billion)

54. Japan Blowing Agent Market, By Application, 2019-2030 (USD Billion)

55. China Blowing Agent Market, By Foam, 2019-2030 (USD Billion)

56. China Blowing Agent Market, By Type, 2019-2030 (USD Billion)

57. China Blowing Agent Market, By Application, 2019-2030 (USD Billion)

58. India Blowing Agent Market, By Foam, 2019-2030 (USD Billion)

59. India Blowing Agent Market, By Type, 2019-2030 (USD Billion)

60. India Blowing Agent Market, By Application, 2019-2030 (USD Billion)

61. South America Blowing Agent Market, By Foam, 2019-2030 (USD Billion)

62. South America Blowing Agent Market, By Type, 2019-2030 (USD Billion)

63. South America Blowing Agent Market, By Application, 2019-2030 (USD Billion)

64. Brazil Blowing Agent Market, By Foam, 2019-2030 (USD Billion)

65. Brazil Blowing Agent Market, By Type, 2019-2030 (USD Billion)

66. Brazil Blowing Agent Market, By Application, 2019-2030 (USD Billion)

67. Middle East and Africa Blowing Agent Market, By Foam, 2019-2030 (USD Billion)

68. Middle East and Africa Blowing Agent Market, By Type, 2019-2030 (USD Billion)

69. Middle East and Africa Blowing Agent Market, By Application, 2019-2030 (USD Billion)

70. UAE Blowing Agent Market, By Foam, 2019-2030 (USD Billion)

71. UAE Blowing Agent Market, By Type, 2019-2030 (USD Billion)

72. UAE Blowing Agent Market, By Application, 2019-2030 (USD Billion)

73. South Africa Blowing Agent Market, By Foam, 2019-2030 (USD Billion)

74. South Africa Blowing Agent Market, By Type, 2019-2030 (USD Billion)

75. South Africa Blowing Agent Market, By Application, 2019-2030 (USD Billion)

List of Figures 

1. Global Blowing Agent Market Segmentation

2. Global Blowing Agent Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top- Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Blowing Agent Market Attractiveness Analysis By Foam

9. Global Blowing Agent Market Attractiveness Analysis By Type 

10. Global Blowing Agent Market Attractiveness Analysis By Application

11. Global Blowing Agent Market Attractiveness Analysis By Region

12. Global Blowing Agent Market: Dynamics

13. Global Blowing Agent Market Share By Foam (2022 & 2030)

14. Global Blowing Agent Market Share By Type (2022 & 2030)

15. Global Blowing Agent Market Share By Application (2022 & 2030)

16. Global Blowing Agent Market Share By Regions (2022 & 2030)

17. Global Blowing Agent Market Share By Company (2021)

This study forecasts revenue at global, regional, and country levels from 2019 to 2030. The Brainy Insights has segmented the global blowing agent market based on below mentioned segments:

Global Blowing Agent Market by Foam:

  • Polystyrene Foam
  • Polyolefin Foam
  • Polyurethane Foam
  • Phenolic Foam

Global Blowing Agent Market by Type:

  • Hydrochlorofluorocarbons (HCFC)
  • Hydrofluorocarbons (HFC)
  • Hydrofluoroolefin (HFO)
  • Hydrocarbons (HC)
  • Others

Global Blowing Agent Market by Application:

  • Bedding and Furniture
  • Building and Construction
  • Appliances
  • Automotive
  • Packaging
  • Others

Global Blowing Agent Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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