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Battery Separators Market

Battery Separators Market Size by Material (Polyethylene, Polypropylene, and Others), Type (Lead Acid, Li-ion, and Others), End-User (Consumer Electronics, Automotive, Industrial, Others), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2022 to 2030

Base Year: 2022 Historical Data: 2019-21
  • Report ID: TBI-13345
  • Published Date: Mar, 2023
  • Pages: 238
  • Category: Chemicals & Materials
  • Format: PDF
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The global battery separators market is expected to reach USD 26.63 billion by 2030, at a CAGR of 16.15% from 2022 to 2030. The increasing demand for battery separators in the automotive & consumer electronic industries drives the expansion of the battery separators market.

Market Overview:

A battery separator is utilized for the isolation of cathode & anode in the electrolyte while permitting ion exchange between them. When the battery gets discharged, the ions will move in the reverse direction as well as when the battery is charging the ions move from cathode to anode. The separator is a microporous layer moistened by the electrolyte, which acts as a catalyst to raise the movement of ions from one electrode to the other. The battery separators are highly important as they significantly impact the battery separators' safety, performance, and power densities. These materials are mandatorily utilized in lead-acid batteries, lithium-ion, and other specialty energy storage devices and are needed in both rechargeable and disposable batteries.

Battery Separators Market Size 

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Market Dynamics:

Drivers
  • The high demand across end users:

The increasing demand for separators in different industries, including automotive and consumer electronics, drives the market growth. Further, technological advances like enhanced user experience and improved web connectivity have resulted in an ongoing rise in the adoption of smart instruments such as tablets, smart wearables, and smartphones. This factor is helping to drive market growth. Moreover, the growing concern about emissions from conventional vehicles is also boosting the market growth. In addition, the ever-increasing demand for rechargeable & high-capacity batteries to protect longer distances is expected to drive the market growth during the forecast period. Further, the increasing investments by manufacturers in the mining, processing and manufacturing of battery materials are promoting the market growth. However, the rising disposable income, changing lifestyle of the customers, and increasing expenditure on home improvement products are some of the essential factors that are expanding the demand for different customer electronic products across the world. This factor is promoting the battery separators market growth.

Restraints:
  • The volatile prices of raw materials:

The security issues related to batteries (operational safety & good current delivery) and low heat resistance are restraining market growth. Further, the mismatches and fluctuations in demand and supply of raw materials associated with producing these products and solutions in the battery separator also hinder the market. In addition, the manufacturers face challenges like maintaining consistency in the quality of materials utilized in battery separators. This is another restraining factor of the market. Moreover, the issues associated with the storage and transportation of spent batteries also hinder the market growth. The high cost of lithium-ion batteries, compared to other batteries such as sodium-sulfur, nickel-metal-hydride, and lead-acid, is expected to hamper the market growth during the forecast period.

Opportunities:
  • The increasing technological advancement:

The improvement in lithium-ion batteries, coupled with advances in battery technology, is anticipated to create an opportunity for the market. Further, the rapid proliferation in R&D of new materials for battery separators is also helping to drive market growth during the forecast period. In addition, the rapid technological advancements in the electronics & electrical segments worldwide are propelling the market growth. Moreover, the increasing number of stringent environmental rules coupled with the prevalence of renewable energy & electric vehicles are also promoting the market growth during the forecast period. Further, the increasing utilization of batteries in energy storage facilities is expected to create an opportunity for market growth during the forecast period.

Segmentation Analysis:

The global battery separators market has been segmented based on material, type, end-user, and region.

  • The material segment is divided into polyethylene, polypropylene, and others. The polyethylene segment led the market with a market share of 42.33% in 2021 due to the rise in the worldwide population.
  • The type segment is divided into lead acid, Li-ion, and others. The Li-ion segment led the market with a market share of 44.11% in 2021 due to the high usage of electric vehicles (EVs). Further, by 2030, the lead acid segment will likely dominate the market due to the rising demand for lead acid batteries due to their properties like tolerance to overcharge, ease of purchase, high reliability, and higher ability to deliver high currents.
  • The end-user segment is divided into consumer electronics, automotive, industrial, and others. The automotive segment led the market with a market share of 32.23% in 2021 due to the ever-increasing investment in the automotive industry.
Regional segmentation analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. Asia Pacific region emerged as the largest market for the global battery separators market, with a 38.69% share of the market revenue in 2021.

  • The growing demand for different electronic devices and technological advancements is anticipated to contribute to the battery separators market. Furthermore, the ever-increasing production of consumer electronic goods in emerging economies like South Korea, India, Japan, China, etc., is helping to promote market growth. Also, the high concentration of several customer electronics and EV manufacturers boosts the market growth.
  • During the forecast period, the North American region will record the highest growth due to extensively increasing demand for electric vehicles. Further, the high disposable income of the customer and the presence of a large number of manufacturing facilities are helping to boost the market growth in this region.

Asia Pacific Region Battery Separators Market Share in 2021 - 38.69%

 

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Competitive Analysis:

The key players are now concentrating on implementing strategies such as adopting new technology, product innovations, mergers & acquisitions, joint venture, alliances, and partnerships to improve their market position in the global battery separators industry.

List of Key Market Players:
  • Microporous
  • Entek
  • SK Innovation
  • UBE Industries
  • Dreamweaver
  • Sumitomo Chem
  • Nippon Shokubai
  • Evonik
  • Asahi Kasei
  • Senior Technology Material
  • Mitsubishi Chemical
  • Tianfeng Material
  • Huiqiang New Energy
  • Zhongke Science & Technology
  • Sinoma Science & Technology
  • Hongtu LIBS Tech
  • Toray  
Key Target Audience:
  • Market Players
  • Investors
  • End-users
  • Government Authorities
  • Consulting And Research Firm

Report Description:

  • Global Battery Separators Market, Industry Analysis, Trends, Analysis and Forecast, 2022 to 2030 is a forthcoming/imminent research report which is to be published by The Brainy Insights.
  • 2021 is considered as the base year of the report. 2019 and 2020 are considered as the historic years and 2022 to 2030 are the forecast years. The global battery separators market is based on revenue (USD Billion). The report incorporates the market study based on revenue. The study covers the market share revenue/market share/volume for each of the segments, regions and countries catering to global battery separators market. The regions analyzed for the market are Europe, Asia Pacific, North America, South America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
  • The report encompasses with the relative data & information, which have been validated by the leading industry professionals and experts across the globe. The research report also delivers an outline of the attractiveness of battery separators based on material, type, end-user, and regions which are deduced and formulated based on their growth rate (CAGR), market size, and attractiveness by analyzing the present and prospects to fathom market growth and development in future.
  • The report illustrates the detailed (both quantitative and qualitative) analysis of historical data, revenues, key developments, along with the crucial strategies adopted by key organizations catering to global battery separators market. This offers vital and in-depth insights to depict the overall market scenario.
  • The report offers the detailed study for the company profiles of key organizations operating in the global battery separators market and a comparative assessment based on their product offering, business overviews, geographic presence, business strategies, segment market share, product development & innovations, recent developments, joint venture, partnerships, mergers & acquisitions, strategic alliances, SWOT analysis, and key financial information. This helps in evaluating the overall competition present in the market scenario.
  • The report provides an elaborative assessment of the porter’s five forces analysis coupled with SWOT analysis to provide business related data and information’s. Porter’s five forces model is analyzed to understand the overall competitive scenario that is prevailing in the market. Additionally, the SWOT analysis identifies both the positive and negative attributes of the market development which influences the company growth and development to sustain and survive in the long run.
  • Along with that, the report also focuses on the market related driving factors, growth limitations (restraints), potential industry opportunities, significant trends and development which act as a key potential for the investors.
  • Potential growth prospects along with the penetration rate analysis of the product (market related i.e., global battery separators market) is covered to comprehend the adoption rate and evaluate the market size.

Frequesntly Asked Questions

As per The Brainy Insights, the size of the battery separators market was valued at USD 6.92 billion in 2021 to USD 26.63 billion by 2030.

Global battery separators market is growing at a CAGR of 16.15% during the forecast period 2022-2030.

Asia-Pacific region emerged as the largest market for the battery separators.

The market's growth will be influenced by the increasing demand for battery separators in the automotive & consumer electronic industries.

The volatile prices of raw materials could hamper the market growth.

The increasing R&D for new materials for battery separators will provide huge opportunities to the market.

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  • Further segmentation of the market on the basis of type, application, end use, product, technology, method, process and any other segment depending on the market
  • Segmentation on the basis of any specific country or region
  • Any segment can be classified on the basis of application
  • Application segment can be further divided on the basis of companies
  • The companies profiled are not limited, we can incorporate additional companies of your choice
  • We can split the company market share on the basis of product, application and region
  • Report can be prepared for any specific country/region/segment
  • Customers can be added on the basis of regions and countries
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1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Material
          4.3.2. Market Attractiveness Analysis By Type
          4.3.3. Market Attractiveness Analysis By End-User
          4.3.4. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. The increasing demand for battery separators in the automotive & consumer electronic industries
          5.2.2. The rising disposable income
          5.2.3. The Li-ion battery technology advancements
    5.3. Restraints
          5.3.1. The volatile prices of raw materials
    5.4. Opportunities
          5.4.1. The increasing R&D for new materials for battery separators

6. Global Battery Separators Market Analysis and Forecast, By Material
    6.1. Segment Overview
    6.2. Polyethylene
    6.3. Polypropylene
    6.4. Others

7. Global Battery Separators Market Analysis and Forecast, By Type
    7.1. Segment Overview
    7.2. Lead Acid
    7.3. Li-ion
    7.4. Others

8. Global Battery Separators Market Analysis and Forecast, By End-User
    8.1. Segment Overview
    8.2. Consumer Electronics
    8.3. Automotive
    8.4. Industrial
    8.5. Others

9. Global Battery Separators Market Analysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
    9.5. South America
          9.5.1. Brazil
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa

10. Global Battery Separators Market-Competitive Landscape
    10.1. Overview
    10.2. Market Share of Key Players in Global Battery Separators Market
          10.2.1. Global Company Market Share
          10.2.2. North America Company Market Share
          10.2.3. Europe Company Market Share
          10.2.4. APAC Company Market Share
    10.3. Competitive Situations and Trends
          10.3.1. Product Launches and Developments
          10.3.2. Partnerships, Collaborations, and Agreements
          10.3.3. Mergers & Acquisitions
          10.3.4. Expansions

11. Company Profiles
    11.1. Microporous
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company Product Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. Entek
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company Product Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. SK Innovation
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company Product Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. UBE Industries
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company Product Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis
    11.5. Dreamweaver
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company Product Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis
    11.6. Sumitomo Chem
          11.6.1. Business Overview
          11.6.2. Company Snapshot
          11.6.3. Company Market Share Analysis
          11.6.4. Company Product Portfolio
          11.6.5. Recent Developments
          11.6.6. SWOT Analysis
    11.7. Nippon Shokubai
          11.7.1. Business Overview
          11.7.2. Company Snapshot
          11.7.3. Company Market Share Analysis
          11.7.4. Company Product Portfolio
          11.7.5. Recent Developments
          11.7.6. SWOT Analysis
    11.8. Evonik
          11.8.1. Business Overview
          11.8.2. Company Snapshot
          11.8.3. Company Market Share Analysis
          11.8.4. Company Product Portfolio
          11.8.5. Recent Developments
          11.8.6. SWOT Analysis
    11.9. Asahi Kasei
          11.9.1. Business Overview
          11.9.2. Company Snapshot
          11.9.3. Company Market Share Analysis
          11.9.4. Company Product Portfolio
          11.9.5. Recent Developments
          11.9.6. SWOT Analysis
    11.10. Senior Technology Material
          11.10.1. Business Overview
          11.10.2. Company Snapshot
          11.10.3. Company Market Share Analysis
          11.10.4. Company Product Portfolio
          11.10.5. Recent Developments
          11.10.6. SWOT Analysis
    11.11. Mitsubishi Chemical
          11.11.1. Business Overview
          11.11.2. Company Snapshot
          11.11.3. Company Market Share Analysis
          11.11.4. Company Product Portfolio
          11.11.5. Recent Developments
          11.11.6. SWOT Analysis
    11.12. Tianfeng Material
          11.12.1. Business Overview
          11.12.2. Company Snapshot
          11.12.3. Company Market Share Analysis
          11.12.4. Company Product Portfolio
          11.12.5. Recent Developments
          11.12.6. SWOT Analysis
    11.13. Huiqiang New Energy
          11.13.1. Business Overview
          11.13.2. Company Snapshot
          11.13.3. Company Market Share Analysis
          11.13.4. Company Product Portfolio
          11.13.5. Recent Developments
          11.13.6. SWOT Analysis
    11.14. Zhongke Science & Technology
          11.14.1. Business Overview
          11.14.2. Company Snapshot
          11.14.3. Company Market Share Analysis
          11.14.4. Company Product Portfolio
          11.14.5. Recent Developments
          11.14.6. SWOT Analysis
    11.15. Sinoma Science & Technology
          11.15.1. Business Overview
          11.15.2. Company Snapshot
          11.15.3. Company Market Share Analysis
          11.15.4. Company Product Portfolio
          11.15.5. Recent Developments
          11.15.6. SWOT Analysis
    11.16. Hongtu LIBS Tech
          11.16.1. Business Overview
          11.16.2. Company Snapshot
          11.16.3. Company Market Share Analysis
          11.16.4. Company Product Portfolio
          11.16.5. Recent Developments
          11.16.6. SWOT Analysis
    11.17. Toray
          11.17.1. Business Overview
          11.17.2. Company Snapshot
          11.17.3. Company Market Share Analysis
          11.17.4. Company Product Portfolio
          11.17.5. Recent Developments
          11.17.6. SWOT Analysis
 

List of Table

1. Global Battery Separators Market, By Material, 2019-2030 (USD Billion)

2. Global Polyethylene, Battery Separators Market, By Region, 2019-2030 (USD Billion) 

3. Global Polypropylene, Battery Separators Market, By Region, 2019-2030 (USD Billion) 

4. Global Others, Battery Separators Market, By Region, 2019-2030 (USD Billion) 

5. Global Battery Separators Market, By Type, 2019-2030 (USD Billion)

6. Global Lead Acid, Battery Separators Market, By Region, 2019-2030 (USD Billion)

7. Global Li-ion, Battery Separators Market, By Region, 2019-2030 (USD Billion)

8. Global Others, Battery Separators Market, By Region, 2019-2030 (USD Billion)

9. Global Battery Separators Market, By End-User, 2019-2030 (USD Billion)

10. Global Consumer Electronics, Battery Separators Market, By Region, 2019-2030 (USD Billion)

11. Global Automotive, Battery Separators Market, By Region, 2019-2030 (USD Billion)

12. Global Industrial, Battery Separators Market, By Region, 2019-2030 (USD Billion)

13. Global Others, Battery Separators Market, By Region, 2019-2030 (USD Billion)

14. North America Battery Separators Market, By Material, 2019-2030 (USD Billion)

15. North America Battery Separators Market, By Type, 2019-2030 (USD Billion)

16. North America Battery Separators Market, By End-User, 2019-2030 (USD Billion)

17. U.S. Battery Separators Market, By Material, 2019-2030 (USD Billion)

18. U.S. Battery Separators Market, By Type, 2019-2030 (USD Billion)

19. U.S. Battery Separators Market, By End-User, 2019-2030 (USD Billion)

20. Canada Battery Separators Market, By Material, 2019-2030 (USD Billion)

21. Canada Battery Separators Market, By Type, 2019-2030 (USD Billion)

22. Canada Battery Separators Market, By End-User, 2019-2030 (USD Billion)

23. Mexico Battery Separators Market, By Material, 2019-2030 (USD Billion)

24. Mexico Battery Separators Market, By Type, 2019-2030 (USD Billion)

25. Mexico Battery Separators Market, By End-User, 2019-2030 (USD Billion)

26. Europe Battery Separators Market, By Material, 2019-2030 (USD Billion)

27. Europe Battery Separators Market, By Type, 2019-2030 (USD Billion)

28. Europe Battery Separators Market, By End-User, 2019-2030 (USD Billion)

29. Germany Battery Separators Market, By Material, 2019-2030 (USD Billion)

30. Germany Battery Separators Market, By Type, 2019-2030 (USD Billion)

31. Germany Battery Separators Market, By End-User, 2019-2030 (USD Billion)

32. France Battery Separators Market, By Material, 2019-2030 (USD Billion)

33. France Battery Separators Market, By Type, 2019-2030 (USD Billion)

34. France Battery Separators Market, By End-User, 2019-2030 (USD Billion)

35. U.K. Battery Separators Market, By Material, 2019-2030 (USD Billion)

36. U.K. Battery Separators Market, By Type, 2019-2030 (USD Billion)

37. U.K. Battery Separators Market, By End-User, 2019-2030 (USD Billion)

38. Italy Battery Separators Market, By Material, 2019-2030 (USD Billion)

39. Italy Battery Separators Market, By Type, 2019-2030 (USD Billion)

40. Italy Battery Separators Market, By End-User, 2019-2030 (USD Billion)

41. Spain Battery Separators Market, By Material, 2019-2030 (USD Billion)

42. Spain Battery Separators Market, By Type, 2019-2030 (USD Billion)

43. Spain Battery Separators Market, By End-User, 2019-2030 (USD Billion)

44. Asia Pacific Battery Separators Market, By Material, 2019-2030 (USD Billion)

45. Asia Pacific Battery Separators Market, By Type, 2019-2030 (USD Billion)

46. Asia Pacific Battery Separators Market, By End-User, 2019-2030 (USD Billion)

47. Japan Battery Separators Market, By Material, 2019-2030 (USD Billion)

48. Japan Battery Separators Market, By Type, 2019-2030 (USD Billion)

49. Japan Battery Separators Market, By End-User, 2019-2030 (USD Billion)

50. China Battery Separators Market, By Material, 2019-2030 (USD Billion)

51. China Battery Separators Market, By Type, 2019-2030 (USD Billion)

52. China Battery Separators Market, By End-User, 2019-2030 (USD Billion)

53. India Battery Separators Market, By Material, 2019-2030 (USD Billion)

54. India Battery Separators Market, By Type, 2019-2030 (USD Billion)

55. India Battery Separators Market, By End-User, 2019-2030 (USD Billion)

56. South America Battery Separators Market, By Material, 2019-2030 (USD Billion)

57. South America Battery Separators Market, By Type, 2019-2030 (USD Billion)

58. South America Battery Separators Market, By End-User, 2019-2030 (USD Billion)

59. Brazil Battery Separators Market, By Material, 2019-2030 (USD Billion)

60. Brazil Battery Separators Market, By Type, 2019-2030 (USD Billion)

61. Brazil Battery Separators Market, By End-User, 2019-2030 (USD Billion)

62. Middle East and Africa Battery Separators Market, By Material, 2019-2030 (USD Billion)

63. Middle East and Africa Battery Separators Market, By Type, 2019-2030 (USD Billion)

64. Middle East and Africa Battery Separators Market, By End-User, 2019-2030 (USD Billion)

65. UAE Battery Separators Market, By Material, 2019-2030 (USD Billion)

66. UAE Battery Separators Market, By Type, 2019-2030 (USD Billion)

67. UAE Battery Separators Market, By End-User, 2019-2030 (USD Billion)

68. South Africa Battery Separators Market, By Material, 2019-2030 (USD Billion)

69. South Africa Battery Separators Market, By Type, 2019-2030 (USD Billion)

70. South Africa Battery Separators Market, By End-User, 2019-2030 (USD Billion)

List of Figures 

1. Global Battery Separators Market Segmentation

2. Global Battery Separators Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top- Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Battery Separators Market Attractiveness Analysis By Material

9. Global Battery Separators Market Attractiveness Analysis By Type 

10. Global Battery Separators Market Attractiveness Analysis By End-User

11. Global Battery Separators Market Attractiveness Analysis By Region

12. Global Battery Separators Market: Dynamics

13. Global Battery Separators Market Share By Material (2022 & 2030)

14. Global Battery Separators Market Share By Type (2022 & 2030)

15. Global Battery Separators Market Share By End-User (2022 & 2030)

16. Global Battery Separators Market Share By Regions (2022 & 2030)

17. Global Battery Separators Market Share By Company (2021)

This study forecasts revenue at global, regional, and country levels from 2019 to 2030. The Brainy Insights has segmented the global battery separators based on below mentioned segments:

Global Battery Separators Market by Material: 

  • Polyethylene
  • Polypropylene
  • Others

Global Battery Separators Market by Type:

  • Lead Acid
  • Li-ion
  • Others

Global Battery Separators Market by End-User:

  • Consumer Electronics
  • Automotive
  • Industrial
  • Others

Global Battery Separators by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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