Aviation Gasoline Market

Aviation Gasoline Market Size by Aircraft Type (Fixed-Wing, Rotorcraft, and Others), Fuel Type (Avgas 100, Avgas 100LL, Avgas 80, Avgas 115, Avgas UL91, Avgas UL94, and Others), End User, Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2022 to 2030

Base Year: 2021 Historical Data: 2019-20
  • Report ID: TBI-12965
  • Published Date: Oct, 2022
  • Pages: 234
  • Category: Energy & Power
  • Format: PDF
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The global aviation gasoline market is expected to reach USD 2.64 billion by 2030, at a CAGR of 6.73% from 2022 to 2030. Aviation gasoline market growth would be driven by the rising demand for aircraft for commercial flight operations, transport of cargo, recreational sports, charter flights, tourism, and medical activities.

Market Introduction:

A machine that is capable of flight is known as any aircraft. Some aircraft types are hot air balloons, helicopters, airplanes, powered parachutes, and jets. The aviation industry uses various types of fuels for operation. The most common fuel used by piston-turbine engine-powered aircraft is aviation gasoline or avgas. They are used in aircraft with an internal combustion engine that utilizes spark ignition to start the machine. Avgas or aviation gasoline have lower freezing points, ideal for high-altitude flying. They are capable of lifting heavy aircraft carriers over long distances and heights. Avgas 100, avgas 10LL, avgas 80, avgas 115, and avgas UL91/94 are some aviation gasoline fuels used in the aviation industry. The chemical composition of aviation gasoline has gasoline, tetraethyl lead, toluene, and a mixed isomer of xylene. Product innovations have led to the development of avgas with lower lead concentration, like avgas 100LL, which is increasingly being adopted in the aviation sector. Avgas is more refined, cleaner, and burns smoother than other fuels.

Aviation Gasoline Market Size

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Recent Development

A Memorandum of Understanding (MoU) for supplying more than 800,000 tonnes of Sustainable Aviation Fuel for the years 2023 to 2030 has been signed by OMV, an international integrated oil, gas, and chemicals corporation, and the Lufthansa Group. The businesses want to broaden their current alliance to incorporate new SAF production and delivery sites and SAF production technology. Since March 2022, OMV has provided Austrian Airlines, a member of the Lufthansa Group, with the initial quantities of SAF at Vienna International Airport.

September 2022 - By introducing a new low-emission SAF, Delta and DG Fuels, LLC significantly contributes to expanding the fuel options for sustainable aviation. According to a new contract, the low-emissions fuel provider intends to create a new SAF supply stream that may give Delta 385 million gallons of unblended sustainable aviation fuel while also assisting in expanding SAF's availability in underserved markets.

Market Dynamics:

Drivers:

The increasing demand for business aviation - The use of private aircraft for business so that transactions happen quicker without waste of any time is called business aviation. Multinational corporations, government institutions, celebrities, and other high-net-worth individuals all use private aviation services from time to time. The demand for aviation business will drive the demand for aviation gasoline worldwide. Light/ultralight aircraft are being demanded across sectors for various purposes. They are a niche segment in the aviation sector. They are used for land survey and mapping in agriculture, light cargo transport in the commercial industry, business travel in the service sector, and passenger taxis in the consumer sector, among other applications. The increasing demand for UAVs for monitoring, surveillance, aerial photography, asset inspection, emergency response, and product deliveries will also drive the global aviation gasoline market. Furthermore, light aircraft carriers are used in air sports and other recreational activities. Aerobatics, rallies, racing, sailplanes, and aeromodelling, among other things, are some examples of air sports. The increasing demand for such activities, with the rise in disposable income of the population, will drive the aviation gasoline market. 

Restraints:

The emergence of hybrid and electric aviation carriers - The growing concerns surrounding climate change have persuaded the public and private players in the aviation industry to develop hybrid, electric, or hybrid-electric machines to reduce emissions from gasoline-based aircraft. The pandemic, trade wars, and the Russia-Ukraine conflict have further exacerbated the situation in the crude oil market by decreasing their supply with western sanctions. The uncertainty around aviation gasoline, supply chain restrictions, and increasing crude oil prices have made hybrid and electric carriers a lucrative offering for the market players. Therefore, the emergence and adoption of hybrid and electric aviation will hamper the growth of the global aviation gasoline market.

Opportunities:

Technological advancements and product innovations - The rising concerns of the aviation industry owners and operators regarding the industry's degrading safety standards have led to an increase in research and development of better aircraft carriers with improved quality, safety, and comfort. The increasing investments in enhancing the aircraft's avionics will provide lucrative opportunities for market players with an expanding customer base. The induction of AI in gasoline-based aviation is also gaining traction with increased R&D globally. AI enables aircraft to expand their scope of surveillance and improve their target identification with better imaging and navigation. Such technological advancements and product innovations will provide positive growth prospects for the market during the forecast period. Additionally, the growing research and development of fuel-efficient technologies to decrease the degrading effects of gasoline and its emissions on the economy, environment, and passenger health has gained prominence with the accelerated pace of climate change. Such innovations by market players will make aviation gasoline more efficient and retain its significance in the electric and hybrid-biased market.

Challenges:

A difficult recovery after the pandemic - The covid 19 induced lockdowns and other restrictions impacted industries on different scales. The aviation industry was among the worst hit during the pandemic, and border controls at the inter-state and intra-state levels bought the aviation sector to a standstill. Aviation demands have decreased demand during the pandemic. The supply chain disruptions also adversely impacted the trade of crude oil or aviation gasoline. The negative growth of the aviation gasoline market worsened further because of the ongoing US-China trade war and the Russia-Ukraine war. Given the uncertainty concerning the recovery of the global economy, the aviation gasoline market will face a difficult challenge in getting back to the pre-pandemic production and sales levels.

Segmentation analysis:

Regional segmentation analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. The North American region emerged as the most significant global aviation gasoline market, with a 38.34% market revenue share in 2022.

North America currently dominates the aviation gasoline market due to the more prominent presence of significant market players in the region. The US and Canada's increasing public and private investment in developing the aviation sector after the slumping growth during the pandemic will also contribute to the region's growth. The defense and strategic alliances with other countries have led to defense collaborations resulting in the development of high-end aviation carriers. Significant private defense manufacturers who research and develop high-end, sophisticated, and effective aviation will also contribute to North America's dominance in the aviation gasoline market. The high saturation of wealthy individuals in the market is contributing to the development of business aviation, air sports, and tourism, which is, in turn, driving the aviation gasoline market. The Asia Pacific is expected to grow the fastest during the forecast period, given the rising number of HNIs demanding private aviation to do their daily business. Asian countries like India, China, and Australia will be the front-runners in driving the regional aviation gasoline market.

North America region Aviation Gasoline Market Share in 2022 - 38.34%

 

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Aircraft type segment analysis

The aircraft type segment is divided into fixed-wing, rotorcraft, and others. The fixed-wing aircraft segment dominated the market, with a market share of around 63% in 2022. Fixed-wing aircraft use pistons and turbine engines for their operation. Aviation gasoline is primarily used in piston turbine engines, making fixed-wing aircraft type the dominant segment in the aviation gasoline market. The fixed-wing aircraft cover long distances and are heavy. Gasoline is the ideal fuel type instead of hybrid or electric fuels to lift such heavy aircraft carriers and carry them long distances. They are used in commercial and military applications, making their segment significant in the global aviation gasoline market.

Fuel type segment analysis

The fuel type segment is divided into avgas 100, avgas 100LL, avgas 80, avgas 115, avgas UL91, avgas UL94, and others. In 2022, the avgas 100LL segment dominated the market, accounting for around 38% of global revenue. Avgas 100LL is readily available, and its accessibility is one of the primary reasons for its dominance in the fuel segment. Furthermore, it is the most suitable grade jet fuel for turbine engine aircraft. The avgas 100LL fuel has a low freezing point which makes it ideal for high-altitude flying where the temperatures are low. The higher flashpoint of the fuel makes it easier to transport. It is an efficient grade jet fuel popular in the aviation industry. The previously mentioned reasons are some of the essential factors responsible for the dominance and growth of avgas 100LL fuel in the global aviation gasoline market.

End-user segment analysis

The end-user segment is divided into private, commercial, and military. In 2022, the private segment dominated the market, accounting for around 58% of global revenue. The growing demand for business aviation by the increasing number of high-net-worth individuals is the primary factor driving the segment's growth. The increasing number of players in the market offering private charted flights for business, commerce, tourism, air sports, and other emergencies has significantly contributed to the development of the segment. The use of private flights is gaining prominence and preference in wealthy nations because they save time and offer more convenience to the clients.

Some of the Key Market Players:

  • BP Plc
  • ExxonMobil
  • Hjelmco Oil AB
  • Indian Oil Corporation Limited
  • Naftal
  • Philips 66
  • Repsol
  • Shell
  • Total
  • Vitol Group

Report Description:

Attribute Description
Market Size Revenue (USD Billion), Sales Volume (Liters)
Market size value in 2021 USD 1.57 Billion
Market size value in 2030 USD 2.64 Billion
CAGR (2022 to 2030) 6.73%
Historical data 2019-2020
Base Year 2021
Forecast 2022-2030
Segments Aircraft type, fuel type, and end-user
Regional Segments The regions are segmented into South America, Europe, Asia Pacific, North America, the Middle East and Africa.

Frequesntly Asked Questions

As per The Brainy Insights, the size of the aviation gasoline market was valued at USD 1.57 billion in 2022 to USD 2.64 billion by 2030.

The global aviation gasoline market is growing at a CAGR of 6.73% during the forecast period 2022-2030.

The North American region emerged as the largest market for the aviation gasoline.

The increasing demand for business aviation will influence the market's growth.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis by Aircraft Type
          4.3.2. Market Attractiveness Analysis by Fuel Type
          4.3.3. Market Attractiveness Analysis by End User
          4.3.4. Market Attractiveness Analysis by Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. The increasing demand for business aviation
    5.3. Restraints
          5.3.1. The emergence of hybrid and electric aviation carriers
    5.4. Opportunities
          5.4.1. Technological advancements and product innovations
    5.5. Challenges
          5.5.1. A difficult recovery after the pandemic

6. Global Aviation Gasoline Market Analysis and Forecast, By Aircraft Type
    6.1. Segment Overview
    6.2. Fixed-wing
    6.3. Rotorcraft
    6.4. Others

7. Global Aviation Gasoline Market Analysis and Forecast, By Fuel Type
    7.1. Segment Overview
    7.2. Avgas 100
    7.3. Avgas 100LL
    7.4. Avgas 80
    7.5. Avgas 115
    7.6. Avgas UL91
    7.7. Avgas UL94
    7.8. Others

8. Global Aviation Gasoline Market Analysis and Forecast, By End User
    8.1. Segment Overview
    8.2. Private
    8.3. Commercial
    8.4. Military

9. Global Aviation Gasoline Market Analysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
    9.5. South America
          9.5.1. Brazil
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa

10. Global Aviation Gasoline Market-Competitive Landscape
    10.1. Overview
    10.2. Market Share of Key Players in the Aviation Gasoline Market
          10.2.1. Global Company Market Share
          10.2.2. North America Company Market Share
          10.2.3. Europe Company Market Share
          10.2.4. APAC Company Market Share
    10.3. Competitive Situations and Trends
          10.3.1. Product Launches and Developments
          10.3.2. Partnerships, Collaborations, and Agreements
          10.3.3. Mergers & Acquisitions
          10.3.4. Expansions

11. Company Profiles
    11.1. BP Plc
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company Product Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. ExxonMobil
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company Product Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. Hjelmco Oil AB
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company Product Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. Indian Oil Corporation Limited
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company Product Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis
    11.5. Naftal
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company Product Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis
    11.6. Philips 66
          11.6.1. Business Overview
          11.6.2. Company Snapshot
          11.6.3. Company Market Share Analysis
          11.6.4. Company Product Portfolio
          11.6.5. Recent Developments
          11.6.6. SWOT Analysis
    11.7. Repsol
          11.7.1. Business Overview
          11.7.2. Company Snapshot
          11.7.3. Company Market Share Analysis
          11.7.4. Company Product Portfolio
          11.7.5. Recent Developments
          11.7.6. SWOT Analysis
    11.8. Shell
          11.8.1. Business Overview
          11.8.2. Company Snapshot
          11.8.3. Company Market Share Analysis
          11.8.4. Company Product Portfolio
          11.8.5. Recent Developments
          11.8.6. SWOT Analysis
    11.9. Total
          11.9.1. Business Overview
          11.9.2. Company Snapshot
          11.9.3. Company Market Share Analysis
          11.9.4. Company Product Portfolio
          11.9.5. Recent Developments
          11.9.6. SWOT Analysis
    11.10. Vitol Group
          11.10.1. Business Overview
          11.10.2. Company Snapshot
          11.10.3. Company Market Share Analysis
          11.10.4. Company Product Portfolio
          11.10.5. Recent Developments
          11.10.6. SWOT Analysis
 

List of Table

1. Global Aviation Gasoline Market, By Aircraft Type, 2019-2030 (USD Billion) 

2. Global Fixed-Wing Aviation Gasoline Market, By Region, 2019-2030 (USD Billion) 

3. Global Rotorcraft Aviation Gasoline Market, By Region, 2019-2030 (USD Billion) 

4. Global Others Aviation Gasoline Market, By Region, 2019-2030 (USD Billion) 

5. Global Aviation Gasoline Market, By Fuel Type, 2019-2030 (USD Billion) 

6. Global Avgas 100 Aviation Gasoline Market, By Region, 2019-2030 (USD Billion) 

7. Global Avgas 100LL Aviation Gasoline Market, By Region, 2019-2030 (USD Billion) 

8. Global Avgas 80 Aviation Gasoline Market, By Region, 2019-2030 (USD Billion) 

9. Global Avgas 115 Aviation Gasoline Market, By Region, 2019-2030 (USD Billion) 

10. Global Avgas UL91 Aviation Gasoline Market, By Region, 2019-2030 (USD Billion) 

11. Global Avgas UL94 Aviation Gasoline Market, By Region, 2019-2030 (USD Billion) 

12. Global Others Aviation Gasoline Market, By Region, 2019-2030 (USD Billion) 

13. Global Aviation Gasoline Market, By End User, 2019-2030 (USD Billion) 

14. Global Private Aviation Gasoline Market, By Region, 2019-2030 (USD Billion) 

15. Global Commercial Aviation Gasoline Market, By Region, 2019-2030 (USD Billion) 

16. Global Military Aviation Gasoline Market, By Region, 2019-2030 (USD Billion) 

17. Global Aviation Gasoline Market, By Region, 2019-2030 (USD Billion) 

18. North America Aviation Gasoline Market, By Aircraft Type, 2019-2030 (USD Billion) 

19. North America Aviation Gasoline Market, By Fuel Type, 2019-2030 (USD Billion) 

20. North America Aviation Gasoline Market, By End User, 2019-2030 (USD Billion) 

21. U.S. Aviation Gasoline Market, By Aircraft Type, 2019-2030 (USD Billion) 

22. U.S. Aviation Gasoline Market, By Fuel Type, 2019-2030 (USD Billion) 

23. U.S. Aviation Gasoline Market, By End User, 2019-2030 (USD Billion) 

24. Canada Aviation Gasoline Market, By Aircraft Type, 2019-2030 (USD Billion) 

25. Canada Aviation Gasoline Market, By Fuel Type, 2019-2030 (USD Billion) 

26. Canada Aviation Gasoline Market, By End User, 2019-2030 (USD Billion) 

27. Mexico Aviation Gasoline Market, By Aircraft Type, 2019-2030 (USD Billion) 

28. Mexico Aviation Gasoline Market, By Fuel Type, 2019-2030 (USD Billion) 

29. Mexico Aviation Gasoline Market, By End User, 2019-2030 (USD Billion) 

30. Europe Aviation Gasoline Market, By Aircraft Type, 2019-2030 (USD Billion) 

31. Europe Aviation Gasoline Market, By Fuel Type, 2019-2030 (USD Billion) 

32. Europe Aviation Gasoline Market, By End User, 2019-2030 (USD Billion) 

33. Germany Aviation Gasoline Market, By Aircraft Type, 2019-2030 (USD Billion) 

34. Germany Aviation Gasoline Market, By Fuel Type, 2019-2030 (USD Billion) 

35. Germany Aviation Gasoline Market, By End User, 2019-2030 (USD Billion) 

36. France Aviation Gasoline Market, By Aircraft Type, 2019-2030 (USD Billion) 

37. France Aviation Gasoline Market, By Fuel Type, 2019-2030 (USD Billion) 

38. France Aviation Gasoline Market, By End User, 2019-2030 (USD Billion) 

39. U.K. Aviation Gasoline Market, By Aircraft Type, 2019-2030 (USD Billion) 

40. U.K. Aviation Gasoline Market, By Fuel Type, 2019-2030 (USD Billion) 

41. U.K. Aviation Gasoline Market, By End User, 2019-2030 (USD Billion) 

42. Italy Aviation Gasoline Market, By Aircraft Type, 2019-2030 (USD Billion) 

43. Italy Aviation Gasoline Market, By Fuel Type, 2019-2030 (USD Billion) 

44. Italy Aviation Gasoline Market, By End User, 2019-2030 (USD Billion) 

45. Spain Aviation Gasoline Market, By Aircraft Type, 2019-2030 (USD Billion) 

46. Spain Aviation Gasoline Market, By Fuel Type, 2019-2030 (USD Billion) 

47. Spain Aviation Gasoline Market, By End User, 2019-2030 (USD Billion) 

48. Asia Pacific Aviation Gasoline Market, By Aircraft Type, 2019-2030 (USD Billion) 

49. Asia Pacific Aviation Gasoline Market, By Fuel Type, 2019-2030 (USD Billion) 

50. Asia Pacific Aviation Gasoline Market, By End User, 2019-2030 (USD Billion) 

51. Japan Aviation Gasoline Market, By Aircraft Type, 2019-2030 (USD Billion) 

52. Japan Aviation Gasoline Market, By Fuel Type, 2019-2030 (USD Billion) 

53. Japan Aviation Gasoline Market, By End User, 2019-2030 (USD Billion) 

54. China Aviation Gasoline Market, By Aircraft Type, 2019-2030 (USD Billion) 

55. China Aviation Gasoline Market, By Fuel Type, 2019-2030 (USD Billion) 

56. China Aviation Gasoline Market, By End User, 2019-2030 (USD Billion) 

57. India Aviation Gasoline Market, By Aircraft Type, 2019-2030 (USD Billion) 

58. India Aviation Gasoline Market, By Fuel Type, 2019-2030 (USD Billion) 

59. India Aviation Gasoline Market, By End User, 2019-2030 (USD Billion) 

60. South America Aviation Gasoline Market, By Aircraft Type, 2019-2030 (USD Billion) 

61. South America Aviation Gasoline Market, By Fuel Type, 2019-2030 (USD Billion) 

62. South America Aviation Gasoline Market, By End User, 2019-2030 (USD Billion) 

63. Brazil Aviation Gasoline Market, By Aircraft Type, 2019-2030 (USD Billion) 

64. Brazil Aviation Gasoline Market, By Fuel Type, 2019-2030 (USD Billion) 

65. Brazil Aviation Gasoline Market, By End User, 2019-2030 (USD Billion) 

66. Middle East and Africa Aviation Gasoline Market, By Aircraft Type, 2019-2030 (USD Billion) 

67. Middle East and Africa Aviation Gasoline Market, By Fuel Type, 2019-2030 (USD Billion) 

68. Middle East and Africa Aviation Gasoline Market, By End User, 2019-2030 (USD Billion) 

69. UAE Aviation Gasoline Market, By Aircraft Type, 2019-2030 (USD Billion) 

70. UAE Aviation Gasoline Market, By Fuel Type, 2019-2030 (USD Billion) 

71. UAE Aviation Gasoline Market, By End User, 2019-2030 (USD Billion) 

72. South Africa Aviation Gasoline Market, By Aircraft Type, 2019-2030 (USD Billion) 

73. South Africa Aviation Gasoline Market, By Fuel Type, 2019-2030 (USD Billion) 

74. South Africa Aviation Gasoline Market, By End User, 2019-2030 (USD Billion) 

List of Figures 

1. Global Aviation Gasoline Market Segmentation

2. Aviation Gasoline Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Aviation Gasoline Market Attractiveness Analysis by Aircraft Type

9. Global Aviation Gasoline Market Attractiveness Analysis by Fuel Type

10. Global Aviation Gasoline Market Attractiveness Analysis by End User

11. Global Aviation Gasoline Market Attractiveness Analysis by Region

12. Global Aviation Gasoline Market: Dynamics

13. Global Aviation Gasoline Market Share by Aircraft Type (2022 & 2030)

14. Global Aviation Gasoline Market Share by Fuel Type (2022 & 2030)

15. Global Aviation Gasoline Market Share by End User (2022 & 2030)

16. Global Aviation Gasoline Market Share by Regions (2022 & 2030)

17. Global Aviation Gasoline Market Share by Company (2021)

This study forecasts revenue at global, regional, and country levels from 2019 to 2030. The Brainy Insights has segmented the global aviation gasoline market based on below-mentioned segments:

Global Aviation Gasoline Market by Aircraft Type:

  • Fixed-Wing
  • Rotorcraft
  • Others 

Global Aviation Gasoline Market by Fuel Type:

  • Avgas 100
  • Avgas 100LL
  • Avgas 80
  • Avgas 115
  • Avgas UL91
  • Avgas UL94
  • Others

Global Aviation Gasoline Market by End User:

  • Private
  • Commercial
  • Military

Global Aviation Gasoline Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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