Automotive Suspension Market

Automotive Suspension Market Size by System (Passive System, Semi-Active System, Active System), Component (Air Compressor, Ball Joint, Spring, Shock Dampener), Vehicle Type, Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2024 to 2033

Base Year: 2023 Historical Data: 2020-22
  • Report ID: TBI-12589
  • Published Date: Oct, 2024
  • Pages: 236
  • Category: Automotive & Transportation
  • Format: PDF
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Global automotive suspension market seems to reach USD 94.20 billion by 2033, at a CAGR of 4% from 2024 to 2033. Global automotive suspension market is witnessing a considerable growth owing to the increase in the demand of the car and the need for luxury and comfort in the car. Nowadays, vehicle safety and comfort are given a lot of importance. Consumers also understand their importance and are ready to spend their money on them. The increasing adoption of electric vehicles will also lead to growth in the automotive suspension market. Technological advancements will also lead to further growth of this market. Because of this, the suspension can be made from lightweight material, which can reduce its cost and maintain the weight of the vehicle.

Market Overview:

The automotive suspension is the elastic system that is designed to cushion the impact of road irregularities on the automotive vehicle. These systems are the dynamic system which is related to the safety and comfort of the user driving the vehicle and also of other traffic participants. The technical condition of the system decides the vehicle behaviour under different conditions like the road condition, the speed at which it is driven, braking distance, grip, acceleration etc. The main job of the suspension is to increase the friction between the tire and the road surface, which gives the steering stability, good handling and gives comfort to the passenger. The suspension may be was not required with perfectly flat road and no irregularities. But the present condition is that roads are far from flat. A bump in the road leads the wheel to go up and down, perpendicular to the road surface, but the vertical acceleration of the vehicle, when it passes the bumps, is transferred to it, which moves in the same direction causes the wheel to lose contact with the road completely.

The gravity pulls the vehicle and slam back the wheel on the road. This created the requirement of the system that absorbs the force of vertically accelerated wheel, which provide the frame and the body to go undisturbed when the wheel passes the bumps. The advancement in technology in vehicular components, increase in the demand of cars have led to increase in the production of cars, the need for luxury and comfort in the car are some of the factors driving the automotive suspension market. The increase in demand for lightweight suspension system, due to the requirement of better fuel efficiency will fuel this market in the forecasting period. Good suspension leads to better driving experience, comfort in the car, by enhancing the body movement of the vehicle. Vehicles like ambulances are required better quality suspension, to avoid further injury to the patient travelling in it. Such factor is driving automotive suspension market. Good suspension gives the vehicle strong control and stability on the road. The suspension system controls excessive tyre bounce, which increases the tyre's life. A suspension system is very important for off-road vehicles. It helps these vehicles drive easily in any condition.

Automotive Suspension Market Size

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Market Dynamics:

Drivers
  • The increase in the demand of the car.

There is an increase in the demand for the car, which has led to an increase in the production of cars. Increase in disposable income among people, especially in a developing country like China and India. There is an increase in demand in developed countries also like in Japan. The rise in disposable income has made people looking for comfort and ease of life, while travelling also. This has increased the demand for the cars. With the increase of per capita income, the infrastructure of the countries have also improved and is further developing this is also leading to increase in the demand of automobiles, which in turn is propelling automotive suspension market.

  • The need for luxury and comfort in the car

The increase in per capita income in the developed and developing countries have raised the standard of living in the people. This has also raised the standard in car. People are now looking for the car that gives more comfort and luxury. This has increased the production of such cars. The advancement in technologies are helping the car manufacturers in producing the car with all the latest facilities. All these factors are driving the car market, which in turn is propelling the automotive suspension market.

Restraints:
  • The maintenance cost of advanced suspension system is high

The maintenance cost for the advanced suspension system is high, and that is acting as a major restraint for the market. The further advancement or maintenance requires manpower, hardware, and all the latest tools required for an update. All these things could be expensive. The maintenance of advanced system also requires the skilled worker, for the installation of the device and tools, this would further increase the price, all these things are adding up the price so acting as a restraint for the market.

Opportunities:
  • The increasing demand of light weight suspension system

The requirement for luxurious and comfortable cars needs the advanced suspensions in the car, which provide better grip on the road and also does not give much shocks or turbulence while driving, hence giving comfortable experience to the car driver and to the people sitting inside. To make the car more comfortable and to improve the fuel efficiency of the car, the lightweight suspension system are growing in demand. These are made of aluminium, titanium alloys, carbon fiber etc. The lightweight suspension reduces the weight, which helps in improving the fuel efficiency of the car and also such materials provide better shapes, which also gives better shockproof system, all these factors are fuelling the lightweight suspension system and will continue to grow in the forecasting period.

Segmentation Analysis:

The global automotive suspension market has been segmented based on system, vehicle type, component and regions.

  • The system segment is divided into a passive system, semi-active and active system. Semi-active system is accounted for the highest market share of 38.8% in 2023 due to the reason that it is better than the passive system, which was having the performance limitations and it is more economical when compared to the active system, which is costly. This also consume less energy compared to active system suspension.
  • The vehicle type segment includes passenger car and commercial vehicle. The passenger car accounts for largest market share of 57.24% in 2023. This is due to an increase in disposable income of the people in developing countries; there is a surge in the demand of the car. The rise in the disposable income have raised their living standards, with the rise in living standards, the demand for luxurious cars are common. This has increased the production of passenger vehicle. The improvement in the infrastructure and the expansion plan of the city in a developed and developing country makes the commercial vehicle segment has the highest CAGR in the forecasting period.
  • The component segment includes air compressor, ball joint, spring, shock dampener and others. The shock dampener segment is accounted for the highest market share of the market in 2023, which is 32.41%.  Besides reducing the effect of the jerks, this also helps the vehicle in preventing the too much tilt on one side while taking sharp turns. These systems causes the vehicle more stable and easily controllable.
Regional Segmentation Analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, and the Middle East and Africa. Asia Pacific is accounting for the highest marketing share in 2023.

Asia Pacific Automotive Suspension Market Share in 2023 - 39.42%

 

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  • Asia Pacific region is having the highest market share of 39.42% in 2023, due to the rapid urbanization in the emerging economies like China, India etc., increasing per capita income, population growth has led to increase in the production of the vehicle by the vehicle manufacturer. The urbanization has led to increase in demand for the commercial vehicle, and the increasing disposable income has improved the living standard of the people, they are a looking for much comfort and ease of life, this has increased the demand of cars and luxurious cars also. All these factors are propelling the automotive suspension market in the region.
  • North America had the second-largest market share of 30.87% in 2023. All the major car manufacturing companies lies on this belt. Also, the people here look for the comfortable and more advanced car, having the most advanced facilities, these demands have increased the production of the car in this region which in turn driving the automotive suspension market.
Competitive Analysis:

In February 2020, Fox Factory Holding is to acquire SCA performance holdings Inc. This acquisition will help the organization in strengthen its performance defining aftermarket solutions and also increase in the production of powered vehicle.

In March 2019, Continental AG got the approval to acquire the anti-vibration system segment of Cooper-Standard organization. This acquisition provides the Cooper Standard expertise of material and product design, system integration and vehicle testing etc.

List of Key Market Players:
  • Continental AG
  • Fox Factory, Inc.
  • Gabriel India Limited
  • Hendrickson USA, L.L.C.
  • KYB Corporation
  • Mando Corporation
  • Sogefi S.P.A.
  • Tenneco INC.
  • Wabco
  • ZF TRW
Key Target Audience
  • Automotive Industries
  • Research & Consulting Firms
  • Regulatory Bodies

Report Description:

  • Global Automotive Suspension Market, Industry Analysis, Trends, Analysis and Forecast, 2024 to 2033 is a forthcoming/imminent research report which is to be published by The Brainy Insights.
  • 2023 is considered as the base year of the report. 2020 to 2022 are considered as the historic years and 2024 to 2033 are the forecast years. The global Automotive Suspension market is based on revenue (USD Million/Billion), volume and price. The report incorporates the market study on the basis of revenue, and volume. The study covers the market share revenue/market share/volume for each of the segments, regions and countries catering to global Automotive Suspension market. The regions analyzed for the market are Europe, Asia Pacific, North America, South America and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
  • The report encompasses with the relative data & information, which have been validated by the leading industry professionals and experts all across the globe. The research report also delivers an outline of the attractiveness of system, vehicle type, component and regions which are deduced and formulated on the basis of their growth rate (CAGR), market size, and attractiveness by analyzing the present and future prospects to fathom market growth and development in future.
  • The report illustrates the detailed (both quantitative and qualitative) analysis of historical data, revenues, key developments, along with the crucial strategies adopted by key organizations catering to global Automotive Suspension market.  This offers vital and in depth insights in order to depict the overall market scenario.
  • The report offers the detailed study for the company profiles of key organizations operating in the global Automotive Suspension market and a comparative assessment based on their product offering, business overviews, geographic presence, business strategies, segment market share, product development & innovations, recent developments, joint venture, partnerships, mergers & acquisitions, strategic alliances, SWOT analysis, and key financial information. This helps in evaluating the overall competition present in the market scenario. 
  • The report provides an elaborative assessment of the porter’s five forces analysis coupled with SWOT analysis so as to provide business related data and information’s. Porter’s five forces model is analyzed to understand the overall competitive scenario that is prevailing in the market. Additionally, the SWOT analysis identifies both the positive and negative attributes of the market development which influences the company growth and development in order to sustain and survive in the long run.
  • Along with that, the report also focuses on the market related driving factors, growth limitations (restraints), potential industry opportunities, significant trends and development which acts as a key potential for the investors. 
  • Potential growth prospects along with the penetration rate analysis of the products (market related i.e., global Automotive Suspension market) is covered in order to comprehend the adoption rate and evaluate the market size.

Frequesntly Asked Questions

As per The Brainy Insights, the size of the Automotive Suspension market was valued at USD 63.64 billion in 2023 and is anticipated to reach USD 94.20 billion by 2033.

Global automotive suspension market is growing at a CAGR of 4% during the forecast period 2024-2033.

The Asia Pacific region emerged as the largest market for the Automotive Suspension .

The increase in the demand of the car is the key driving factor for the Automotive Suspension market.

The high maintenance cost of advanced suspension system could hamper the market growth.

The increasing demand of light weight suspension system will provide huge opportunities to the market.

Key players are Continental AG, Fox Factory, Inc., Gabriel India Limited, Hendrickson USA, L.L.C., KYB Corporation, Mando Corporation.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By System
          4.3.2. Market Attractiveness Analysis By Vehicle Type
          4.3.3. Market Attractiveness Analysis By Component
          4.3.4. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
    5.3. Restraints
    5.4. Opportunities
    5.5. Challenges

6. Global Automotive Suspension Market Analysis and Forecast, By System
    6.1. Segment Overview
    6.2. Passive System
    6.3. Semi-active System
    6.4. Active System

7. Global Automotive Suspension Market Analysis and Forecast, By Vehicle Type
    7.1. Segment Overview
    7.2. Passenger Car
    7.3. Commercial Vehicle

8. Global Automotive Suspension Market Analysis and Forecast, By Component
    8.1. Segment Overview
    8.2. Air Compressor
    8.3. Ball Joint
    8.4. Spring
    8.5. Shock Dampener
    8.6. Others

9. Global Automotive Suspension Market Analysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
    9.5. South America
          9.5.1. Brazil
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa

10. Global Automotive Suspension Market-Competitive Landscape
    10.1. Overview
    10.2. Market Share of Key Players in Global Automotive Suspension Market
          10.2.1. Global Company Market Share
          10.2.2. North America Company Market Share
          10.2.3. Europe Company Market Share
          10.2.4. APAC Company Market Share
    10.3. Competitive Situations and Trends
          10.3.1. Product Launches and Developments
          10.3.2. Partnerships, Collaborations, and Agreements
          10.3.3. Mergers & Acquisitions
          10.3.4. Expansions

11. Company Profiles
    11.1. Continental AG
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company Product Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. Fox Factory, Inc.
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company Product Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. Gabriel India Limited
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company Product Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. Hendrickson USA, L.L.C.
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company Product Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis
    11.5. KYB Corporation
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company Product Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis
    11.6. Mando Corporation
          11.6.1. Business Overview
          11.6.2. Company Snapshot
          11.6.3. Company Market Share Analysis
          11.6.4. Company Product Portfolio
          11.6.5. Recent Developments
          11.6.6. SWOT Analysis
    11.7. Sogefi S.P.A.
          11.7.1. Business Overview
          11.7.2. Company Snapshot
          11.7.3. Company Market Share Analysis
          11.7.4. Company Product Portfolio
          11.7.5. Recent Developments
          11.7.6. SWOT Analysis
    11.8. Tenneco INC.
          11.8.1. Business Overview
          11.8.2. Company Snapshot
          11.8.3. Company Market Share Analysis
          11.8.4. Company Product Portfolio
          11.8.5. Recent Developments
          11.8.6. SWOT Analysis
    11.9. Wabco
          11.9.1. Business Overview
          11.9.2. Company Snapshot
          11.9.3. Company Market Share Analysis
          11.9.4. Company Product Portfolio
          11.9.5. Recent Developments
          11.9.6. SWOT Analysis
    11.10. ZF TRW
          11.10.1. Business Overview
          11.10.2. Company Snapshot
          11.10.3. Company Market Share Analysis
          11.10.4. Company Product Portfolio
          11.10.5. Recent Developments
          11.10.6. SWOT Analysis

List of Table

1. Global Automotive Suspension Market, By System, 2020–2033 (USD Billion)

2. Global Passive System Automotive Suspension  Market, By Region, 2020–2033 (USD Billion)

3. Global Semi-Active System Automotive Suspension  Market, By Region, 2020–2033 (USD Billion)

4. Global Active System Automotive Suspension  Market, By Region, 2020–2033 (USD Billion)

5. Global Automotive Suspension Market, By Vehicle Type , 2020–2033 (USD Billion)

6. Global Passenger Car, Automotive Suspension Market, By Region, 2020–2033 (USD Billion)

7. Global Commercial Vehicle, Automotive Suspension Market, By Region, 2020–2033 (USD Billion)

8. Global Automotive Suspension Market, By Component, 2020–2033 (USD Billion)

9. Global Air Compressor, Automotive Suspension Market, By Region, 2020–2033 (USD Billion)

10. Global Ball Joint, Automotive Suspension Market, By Region, 2020–2033 (USD Billion)

11. Global Spring, Automotive Suspension Market, By Region, 2020–2033 (USD Billion)

12. Global Shock Dampener, Automotive Suspension Market, By Region, 2020–2033 (USD Billion)

13. Global Others, Automotive Suspension Market, By Region, 2020–2033 (USD Billion)

14. Global Automotive Suspension Market, By Region, 2020–2033 (USD Billion) 

15. Global Automotive Suspension Market, By North America, 2020–2033 (USD Billion)

16. North America Automotive Suspension Market, By System  , 2020–2033 (USD Billion)

17. North America Automotive Suspension Market, By Vehicle Type  , 2020–2033 (USD Billion)

18. North America Automotive Suspension Market, By Component, 2020–2033 (USD Billion)

19. U.S. Automotive Suspension Market, By System  , 2020–2033 (USD Billion)

20. U.S. Automotive Suspension Market, By Vehicle Type  , 2020–2033 (USD Billion)

21. U.S. Automotive Suspension Market, By Component, 2020–2033 (USD Billion)

22. Canada Automotive Suspension Market, By System  , 2020–2033 (USD Billion)

23. Canada Automotive Suspension Market, By Vehicle Type  , 2020–2033 (USD Billion)

24. Canada Automotive Suspension Market, By Component, 2020–2033 (USD Billion)

25. Mexico Automotive Suspension Market, By System  , 2020–2033 (USD Billion)

26. Mexico Automotive Suspension Market, By Vehicle Type  , 2020–2033 (USD Billion)

27. Mexico Automotive Suspension Market, By Component, 2020–2033 (USD Billion)

28. Europe Automotive Suspension Market, By System  , 2020–2033 (USD Billion)

29. Europe Automotive Suspension Market, By Vehicle Type  , 2020–2033 (USD Billion)

30. Europe Automotive Suspension Market, By Component, 2020–2033 (USD Billion)

31. Germany Automotive Suspension Market, By System  , 2020–2033 (USD Billion)

32. Germany Automotive Suspension Market, By Vehicle Type  , 2020–2033 (USD Billion)

33. Germany Automotive Suspension Market, By Component, 2020–2033 (USD Billion)

34. France Automotive Suspension Market, By System  , 2020–2033 (USD Billion)

35. France Automotive Suspension Market, By Vehicle Type  , 2020–2033 (USD Billion)

36. France Automotive Suspension Market, By Component, 2020–2033 (USD Billion)

37. U.K. Automotive Suspension Market, By System  , 2020–2033 (USD Billion)

38. U.K. Automotive Suspension Market, By Vehicle Type  , 2020–2033 (USD Billion)

39. U.K. Automotive Suspension Market, By Component, 2020–2033 (USD Billion)

40. Italy Automotive Suspension Market, By System  , 2020–2033 (USD Billion)

41. Italy Automotive Suspension Market, By Vehicle Type  , 2020–2033 (USD Billion)

42. Italy Automotive Suspension Market, By Component, 2020–2033 (USD Billion)

43. Spain Automotive Suspension Market, By System  , 2020–2033 (USD Billion)

44. Spain Automotive Suspension Market, By Vehicle Type  , 2020–2033 (USD Billion)

45. Spain Automotive Suspension Market, By Component, 2020–2033 (USD Billion)

46. Asia Pacific Automotive Suspension Market, By System  , 2020–2033 (USD Billion)

47. Asia Pacific Automotive Suspension Market, By Vehicle Type  , 2020–2033 (USD Billion)

48. Asia Pacific Automotive Suspension Market, By Component, 2020–2033 (USD Billion)

49. Japan Automotive Suspension Market, By System  , 2020–2033 (USD Billion)

50. Japan Automotive Suspension Market, By Vehicle Type  , 2020–2033 (USD Billion)

51. Japan Automotive Suspension Market, By Component, 2020–2033 (USD Billion)

52. China Automotive Suspension Market, By System  , 2020–2033 (USD Billion)

53. China Automotive Suspension Market, By Vehicle Type  , 2020–2033 (USD Billion)

54. China Automotive Suspension Market, By Component, 2020–2033 (USD Billion)

55. India Automotive Suspension Market, By System  , 2020–2033 (USD Billion)

56. India Automotive Suspension Market, By Vehicle Type  , 2020–2033 (USD Billion)

57. India Automotive Suspension Market, By Component, 2020–2033 (USD Billion)

58. South America Automotive Suspension Market, By System  , 2020–2033 (USD Billion)

59. South America Automotive Suspension Market, By Vehicle Type  , 2020–2033 (USD Billion)

60. South America Automotive Suspension Market, By Component, 2020–2033 (USD Billion)

61. Brazil Automotive Suspension Market, By System  , 2020–2033 (USD Billion)

62. Brazil Automotive Suspension Market, By Vehicle Type  , 2020–2033 (USD Billion)

63. Brazil Automotive Suspension Market, By Component, 2020–2033 (USD Billion)

64. Middle East and Africa Automotive Suspension Market, By System  , 2020–2033 (USD Billion)

65. Middle East and Africa Automotive Suspension Market, By Vehicle Type  , 2020–2033 (USD Billion)

66. Middle East and Africa Automotive Suspension Market, By Component, 2020–2033 (USD Billion)

67. UAE Automotive Suspension Market, By System  , 2020–2033 (USD Billion)

68. UAE Automotive Suspension Market, By Vehicle Type  , 2020–2033 (USD Billion)

69. UAE Automotive Suspension Market, By Component, 2020–2033 (USD Billion)

70. South Africa Automotive Suspension Market, By System  , 2020–2033 (USD Billion)

71. South Africa Automotive Suspension Market, By Vehicle Type, 2020–2033 (USD Billion)

72. South Africa Automotive Suspension Market, By Component, 2020–2033 (USD Billion)

List of Figures 

1. Global Automotive Suspension Market Segmentation

2. Automotive Suspension Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Automotive Suspension Market Attractiveness Analysis By System  

9. Global Automotive Suspension Market Attractiveness Analysis By Vehicle Type  

10. Global Automotive Suspension Market Attractiveness Analysis By Source

11. Global Automotive Suspension Market Attractiveness Analysis By Region

12. Global Automotive Suspension Market: Dynamics

13. Global Automotive Suspension Market Share By System (2023 & 2033)

14. Global Automotive Suspension Market Share by Vehicle Type (2023 & 2033)

15. Global Automotive Suspension Market Share by Source (2023 & 2033)

16. Global Automotive Suspension Market Share by Regions (2023 & 2033)

17. Global Automotive Suspension Market Share by Company (2023)

This study forecasts revenue at global, regional, and country levels from 2020 to 2033. The Brainy Insights has segmented the global Automotive Suspension market on the basis of below mentioned segments:

Global Automotive Suspension Market by System:

  • Passive System
  • Semi-Active System
  • Active System

Global Automotive Suspension Market by Vehicle Type:

  • Passenger Car
  • Commercial Vehicle

Global Automotive Suspension Market by Component:

  • Air Compressor
  • Ball Joint
  • Spring
  • Shock Dampener
  • Others

Global Automotive Suspension Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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