Automotive Cyber Security Market

Automotive Cyber Security Market Size by Vehicle Type (Commercial Vehicle, Passenger Car, and Electrical Vehicle), Security Type (Application Security, Endpoint Security, and Wireless Network Security), Form (External Cloud Services and In-Vehicle Services), Application (Body Electronics, ADAS & Safety System, Infotainment, Telematics, and Powertrain), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2023 to 2032

Base Year: 2022 Historical Data: 2019-21
  • Report ID: TBI-13563
  • Published Date: Jul, 2023
  • Pages: 237
  • Category: Information Technology & Semiconductors
  • Format: PDF
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The global automotive cyber security market was valued at USD 6.06 billion in 2022, growing at a CAGR of 17.37% from 2023 to 2032. The market is expected to reach USD 30.05 billion by 2032. The growing demand for personalized vehicle experiences and the rising demand for electric vehicles propel the market growth.

Market Introduction:

Automotive security is the branch of computer protection concentrated on the cyber pitfalls related to the automotive environment. The decreasingly high number of ECUs in vehicles, alongside the perpetration of multiple colourful means of communication from and towards the vehicle ever & wirelessly, led to the need for a branch of cybersecurity devoted to the hazards associated with vehicles. Automotive cybersecurity offers encryption, secure communication, authentication and authorization, adaptability, intrusion discovery and forestallment, and accurate-time monitoring. It also assists in guarding particular data stored in a vehicle, similar to connections, position data, and other sensitive information, from being stolen or penetrated without authorization. Automotive cybersecurity assists in perfecting consumer trust & vehicle performance, adding effectiveness, and enhancing vehicle safety and monitoring. It involves executing robust security protocols, intrusion discovery systems, encryption ways, and secure communication protocols to control unauthorized access, data breaches, and implicit pitfalls to passenger safety. Ongoing monitoring, trouble intelligence, and vulnerability assessments are essential for relating & addressing arising pitfalls.

Automotive Cyber Security Market Size

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Recent Development
  • For instance, in October 2021, Fujitsu Ltd collaborated with Trend Micro to strengthen connected car protection measures.

Market Dynamics:

Drivers

The rising connectivity of vehicles across the globe: The rising connectivity of vehicles worldwide is the driving factor of the market growth. Moreover, the overall adoption of progressive driver assistance systems (ADAS) to assist drivers in avoiding accidents, navigating, improving operations, reducing travel delays, and enhancing overall mobility is the driving factor of the market growth. Additionally, the growing demand for electronic components in the automotive industry for different applications, including telematics, powertrain, communication electronics, infotainment, and body are expected to propel the market growth in the forthcoming year.

Restraints:

The high cost: The high cost of installing cyber security methods is restraining the market growth. Further, Further, the small and medium-sized businesses' (SMEs) lack of understanding of the significance of automotive cybersecurity is the restraining factor of the market growth. Moreover, with the rising complexity of in-vehicle electronic systems due to the raised demand for vehicle safety in periods of driver safety, accident avoidance, and sophisticated communication & data safety, electronic driver assistance systems are becoming more and more necessary (speed regulation, parking, blind spot detection, lane assist, pre-collision warning, etc.).

Opportunities:

The increasing worries about vehicle data security & privacy: The rising concerns about the security and privacy of vehicle data are an opportunity factor for market growth. Further, as the prevalence of connected & autonomous vehicles rises, so does the likelihood of cyberattacks on automotive systems. This has led to advancements in automotive technology, encouraging the development of comprehensive cybersecurity measures to combat potential cyber threats. A firm can utilize an adaptive protection architecture to provide proportional enforcement that can be decreased or increased while continuously analyzing risk. Moreover, adaptive protection utilizes analytics & automation to protect against targeted & opportunistic cyberattacks, as well as trusted insiders & other insider threats.

Regional segmentation analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. Asia Pacific emerged as the largest global automotive cyber security market, with a 48.21% market revenue share in 2022. The increasing demand for vehicles equipped with advanced technology is expected to propel the market growth in this region. Moreover, changes in the lifestyle of the people, an increase in the purchasing power parity, and the rising number of electronic control units (ECUs) in electric vehicles are helping to boost the market growth in this region. The North American region will also account for the largest market share with revenue growth. This growth is attributed to increased purchasing power parity and the demand for vehicles equipped with advanced technology. Further, the rapid adoption of cloud technology and the rise in the adoption of connected cars are expected to drive market growth over the forecast period in this region.

Asia Pacific Region Automotive Cyber Security Market Share in 2022 - 48.21%

 

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Vehicle Type Segment Analysis

The vehicle type segment is divided into commercial vehicles, passenger cars, and electric vehicles. The electrical vehicle segment dominated the market, with a share of around 45.09% in 2022. This growth is attributed to the increasing demand in automotive and transportation.

Security Type Segment Analysis

The security type segment is divided into application security, endpoint security, and wireless network security. The wireless network security segment dominated the market, with a market share of around 43.16% in 2022. This growth is attributed to using intrusion detection systems in various applications like critical infrastructure & high-security domains. 

Form Segment Analysis

The form segment is divided into external cloud services and in-vehicle services. The in-vehicle services segment dominated the market, with a share of around 56.13% in 2022. This growth is attributed to the advances in the Internet of Things (IoT).

Application Segment Analysis

The application segment is divided into body electronics, ADAS & safety systems, infotainment, telematics, and powertrain. The infotainment segment dominated the market, with a share of around 25.29% in 2022. This growth is attributed to the automobile manufacturers' rising focus on the in-house development of technologically advanced solutions. The telematics segment is anticipated to dominate the market by 27.15% in 2032 due to the need for efficient fleet management and rising concerns regarding vehicle safety and cybersecurity.

Some of the Key Market Players:
  • Continental AG
  • Aptiv PLC
  • DENSO Corporation
  • HARMAN International (Samsung Electronics Co. Ltd.)
  • Capgemini SE
  • Karamba Security Ltd.
  • GuardKnox
  • Vector Informatik GmbH
  • Upstream Security Ltd.
  • NXP Semiconductors N.V. 

Report Description: 

Attribute Description
Market Size Revenue (USD Billion)
Market size value in 2022 USD 6.06 Billion
Market size value in 2032 USD 30.05 Billion
CAGR (2023 to 2032) 17.37%
Historical data 2019-2021
Base Year 2022
Forecast 2023-2032
Region The regions analyzed for the market are Asia Pacific, Europe, South America, North America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
Segments Vehicle Type, Security Type, Form, Application

Frequesntly Asked Questions

As per The Brainy Insights, the size of the automotive cyber security market was valued at USD 6.06 Billion in 2022 to USD 30.05 Billion by 2032.

The global automotive cyber security market is growing at a CAGR of 17.37% during the forecast period 2023-2032.

Asia Pacific region emerged as the largest market for automotive cyber security.

The market's growth will be influenced by the growing adoption of advanced technologies in the automotive sector.

The lack of qualified cybersecurity could hamper the market growth.

The rising intercity transportation and logistics services will provide huge opportunities to the market.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Vehicle Type
          4.3.2. Market Attractiveness Analysis By Security Type
          4.3.3. Market Attractiveness Analysis By Form
          4.3.4. Market Attractiveness Analysis By Application
          4.3.5. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. The increasing connectivity of vehicles across the globe
          5.2.2. The growing adoption of advanced technologies in the automotive sector
    5.3. Restraints
          5.3.1. The high cost of installing cyber security systems
          5.3.2. The lack of qualified cybersecurity
    5.4. Opportunities
          5.4.1. The increasing worries regarding vehicle data security and privacy
          5.4.2. The rising intercity transportation and logistics services

6. Global Automotive Cyber Security Market Analysis and Forecast, By Vehicle Type
    6.1. Segment Overview
    6.2. Commercial Vehicle
    6.3. Passenger Car
    6.4. Electrical Vehicle

7. Global Automotive Cyber Security Market Analysis and Forecast, By Security Type
    7.1. Segment Overview
    7.2. Application Security
    7.3. Endpoint Security
    7.4. Wireless Network Security

8. Global Automotive Cyber Security Market Analysis and Forecast, By Form
    8.1. Segment Overview
    8.2. External Cloud Services
    8.3. In-Vehicle Services

9. Global Automotive Cyber Security Market Analysis and Forecast, By Application
    9.1. Segment Overview
    9.2. Body Electronics
    9.3. ADAS & Safety System
    9.4. Infotainment
    9.5. Telematics
    9.6. Powertrain

10. Global Automotive Cyber Security Market Analysis and Forecast, By Regional Analysis
    10.1. Segment Overview
    10.2. North America
          10.2.1. U.S.
          10.2.2. Canada
          10.2.3. Mexico
    10.3. Europe
          10.3.1. Germany
          10.3.2. France
          10.3.3. U.K.
          10.3.4. Italy
          10.3.5. Spain
    10.4. Asia-Pacific
          10.4.1. Japan
          10.4.2. China
          10.4.3. India
    10.5. South America
          10.5.1. Brazil
    10.6. Middle East and Africa
          10.6.1. UAE
          10.6.2. South Africa

11. Global Automotive Cyber Security Market-Competitive Landscape
    11.1. Overview
    11.2. Market Share of Key Players in Global Automotive Cyber Security Market
          11.2.1. Global Company Market Share
          11.2.2. North America Company Market Share
          11.2.3. Europe Company Market Share
          11.2.4. APAC Company Market Share
    11.3. Competitive Situations and Trends
          11.3.1. Product Launches and Developments
          11.3.2. Partnerships, Collaborations, and Agreements
          11.3.3. Mergers & Acquisitions
          11.3.4. Expansions

12. Company Profiles
    12.1. Continental AG
          12.1.1. Business Overview
          12.1.2. Company Snapshot
          12.1.3. Company Market Share Analysis
          12.1.4. Company Product Portfolio
          12.1.5. Recent Developments
          12.1.6. SWOT Analysis
    12.2. Aptiv PLC
          12.2.1. Business Overview
          12.2.2. Company Snapshot
          12.2.3. Company Market Share Analysis
          12.2.4. Company Product Portfolio
          12.2.5. Recent Developments
          12.2.6. SWOT Analysis
    12.3. DENSO Corporation
          12.3.1. Business Overview
          12.3.2. Company Snapshot
          12.3.3. Company Market Share Analysis
          12.3.4. Company Product Portfolio
          12.3.5. Recent Developments
          12.3.6. SWOT Analysis
    12.4. HARMAN International (Samsung Electronics Co. Ltd.)
          12.4.1. Business Overview
          12.4.2. Company Snapshot
          12.4.3. Company Market Share Analysis
          12.4.4. Company Product Portfolio
          12.4.5. Recent Developments
          12.4.6. SWOT Analysis
    12.5. Capgemini SE
          12.5.1. Business Overview
          12.5.2. Company Snapshot
          12.5.3. Company Market Share Analysis
          12.5.4. Company Product Portfolio
          12.5.5. Recent Developments
          12.5.6. SWOT Analysis
    12.6. Karamba Security Ltd.
          12.6.1. Business Overview
          12.6.2. Company Snapshot
          12.6.3. Company Market Share Analysis
          12.6.4. Company Product Portfolio
          12.6.5. Recent Developments
          12.6.6. SWOT Analysis
    12.7. GuardKnox
          12.7.1. Business Overview
          12.7.2. Company Snapshot
          12.7.3. Company Market Share Analysis
          12.7.4. Company Product Portfolio
          12.7.5. Recent Developments
          12.7.6. SWOT Analysis
    12.8. Vector Informatik GmbH
          12.8.1. Business Overview
          12.8.2. Company Snapshot
          12.8.3. Company Market Share Analysis
          12.8.4. Company Product Portfolio
          12.8.5. Recent Developments
          12.8.6. SWOT Analysis
    12.9. Upstream Security Ltd.
          12.9.1. Business Overview
          12.9.2. Company Snapshot
          12.9.3. Company Market Share Analysis
          12.9.4. Company Product Portfolio
          12.9.5. Recent Developments
          12.9.6. SWOT Analysis
    12.10. NXP Semiconductors N.V.
          12.10.1. Business Overview
          12.10.2. Company Snapshot
          12.10.3. Company Market Share Analysis
          12.10.4. Company Product Portfolio
          12.10.5. Recent Developments
          12.10.6. SWOT Analysis

List of Table

1. Global Automotive Cyber Security Market, By Vehicle Type, 2019-2032 (USD Billion)

2. Global Commercial Vehicle, Automotive Cyber Security Market, By Region, 2019-2032 (USD Billion) 

3. Global Passenger Car, Automotive Cyber Security Market, By Region, 2019-2032 (USD Billion) 

4. Global Electrical Vehicle, Automotive Cyber Security Market, By Region, 2019-2032 (USD Billion) 

5. Global Automotive Cyber Security Market, By Security Type, 2019-2032 (USD Billion)

6. Global Application Security, Automotive Cyber Security Market, By Region, 2019-2032 (USD Billion)

7. Global Endpoint Security, Automotive Cyber Security Market, By Region, 2019-2032 (USD Billion)

8. Global Wireless Network Security, Automotive Cyber Security Market, By Region, 2019-2032 (USD Billion)

9. Global Automotive Cyber Security Market, By Form, 2019-2032 (USD Billion)

10. Global External Cloud Services, Automotive Cyber Security Market, By Region, 2019-2032 (USD Billion)

11. Global In-Vehicle Services, Automotive Cyber Security Market, By Region, 2019-2032 (USD Billion)

12. Global Automotive Cyber Security Market, By Application, 2019-2032 (USD Billion)

13. Global Body Electronics, Automotive Cyber Security Market, By Region, 2019-2032 (USD Billion)

14. Global ADAS & Safety System, Automotive Cyber Security Market, By Region, 2019-2032 (USD Billion)

15. Global Infotainment, Automotive Cyber Security Market, By Region, 2019-2032 (USD Billion)

16. Global Telematics, Automotive Cyber Security Market, By Region, 2019-2032 (USD Billion)

17. Global Powertrain, Automotive Cyber Security Market, By Region, 2019-2032 (USD Billion)

18. North America Automotive Cyber Security Market, By Vehicle Type, 2019-2032 (USD Billion)

19. North America Automotive Cyber Security Market, By Security Type, 2019-2032 (USD Billion)

20. North America Automotive Cyber Security Market, By Form, 2019-2032 (USD Billion)

21. North America Automotive Cyber Security Market, By Application, 2019-2032 (USD Billion)

22. U.S. Automotive Cyber Security Market, By Vehicle Type, 2019-2032 (USD Billion)

23. U.S. Automotive Cyber Security Market, By Security Type, 2019-2032 (USD Billion)

24. U.S. Automotive Cyber Security Market, By Form, 2019-2032 (USD Billion)

25. U.S. Automotive Cyber Security Market, By Application, 2019-2032 (USD Billion)

26. Canada Automotive Cyber Security Market, By Vehicle Type, 2019-2032 (USD Billion)

27. Canada Automotive Cyber Security Market, By Security Type, 2019-2032 (USD Billion)

28. Canada Automotive Cyber Security Market, By Form, 2019-2032 (USD Billion)

29. Canada Automotive Cyber Security Market, By Application, 2019-2032 (USD Billion)

30. Mexico Automotive Cyber Security Market, By Vehicle Type, 2019-2032 (USD Billion)

31. Mexico Automotive Cyber Security Market, By Security Type, 2019-2032 (USD Billion)

32. Mexico Automotive Cyber Security Market, By Form, 2019-2032 (USD Billion)

33. Mexico Automotive Cyber Security Market, By Application, 2019-2032 (USD Billion)

34. Europe Automotive Cyber Security Market, By Vehicle Type, 2019-2032 (USD Billion)

35. Europe Automotive Cyber Security Market, By Security Type, 2019-2032 (USD Billion)

36. Europe Automotive Cyber Security Market, By Form, 2019-2032 (USD Billion)

37. Europe Automotive Cyber Security Market, By Application, 2019-2032 (USD Billion)

38. Germany Automotive Cyber Security Market, By Vehicle Type, 2019-2032 (USD Billion)

39. Germany Automotive Cyber Security Market, By Security Type, 2019-2032 (USD Billion)

40. Germany Automotive Cyber Security Market, By Form, 2019-2032 (USD Billion)

41. Germany Automotive Cyber Security Market, By Application, 2019-2032 (USD Billion)

42. France Automotive Cyber Security Market, By Vehicle Type, 2019-2032 (USD Billion)

43. France Automotive Cyber Security Market, By Security Type, 2019-2032 (USD Billion)

44. France Automotive Cyber Security Market, By Form, 2019-2032 (USD Billion)

45. France Automotive Cyber Security Market, By Application, 2019-2032 (USD Billion)

46. U.K. Automotive Cyber Security Market, By Vehicle Type, 2019-2032 (USD Billion)

47. U.K. Automotive Cyber Security Market, By Security Type, 2019-2032 (USD Billion)

48. U.K. Automotive Cyber Security Market, By Form, 2019-2032 (USD Billion)

49. U.K. Automotive Cyber Security Market, By Application, 2019-2032 (USD Billion)

50. Italy Automotive Cyber Security Market, By Vehicle Type, 2019-2032 (USD Billion)

51. Italy Automotive Cyber Security Market, By Security Type, 2019-2032 (USD Billion)

52. Italy Automotive Cyber Security Market, By Form, 2019-2032 (USD Billion)

53. Italy Automotive Cyber Security Market, By Application, 2019-2032 (USD Billion)

54. Spain Automotive Cyber Security Market, By Vehicle Type, 2019-2032 (USD Billion)

55. Spain Automotive Cyber Security Market, By Security Type, 2019-2032 (USD Billion)

56. Spain Automotive Cyber Security Market, By Form, 2019-2032 (USD Billion)

57. Spain Automotive Cyber Security Market, By Application, 2019-2032 (USD Billion)

58. Asia Pacific Automotive Cyber Security Market, By Vehicle Type, 2019-2032 (USD Billion)

59. Asia Pacific Automotive Cyber Security Market, By Security Type, 2019-2032 (USD Billion)

60. Asia Pacific Automotive Cyber Security Market, By Form, 2019-2032 (USD Billion)

61. Asia Pacific Automotive Cyber Security Market, By Application, 2019-2032 (USD Billion)

62. Japan Automotive Cyber Security Market, By Vehicle Type, 2019-2032 (USD Billion)

63. Japan Automotive Cyber Security Market, By Security Type, 2019-2032 (USD Billion)

64. Japan Automotive Cyber Security Market, By Form, 2019-2032 (USD Billion)

65. Japan Automotive Cyber Security Market, By Application, 2019-2032 (USD Billion)

66. China Automotive Cyber Security Market, By Vehicle Type, 2019-2032 (USD Billion)

67. China Automotive Cyber Security Market, By Security Type, 2019-2032 (USD Billion)

68. China Automotive Cyber Security Market, By Form, 2019-2032 (USD Billion)

69. China Automotive Cyber Security Market, By Application, 2019-2032 (USD Billion)

70. India Automotive Cyber Security Market, By Vehicle Type, 2019-2032 (USD Billion)

71. India Automotive Cyber Security Market, By Security Type, 2019-2032 (USD Billion)

72. India Automotive Cyber Security Market, By Form, 2019-2032 (USD Billion)

73. India Automotive Cyber Security Market, By Application, 2019-2032 (USD Billion)

74. South America Automotive Cyber Security Market, By Vehicle Type, 2019-2032 (USD Billion)

75. South America Automotive Cyber Security Market, By Security Type, 2019-2032 (USD Billion)

76. South America Automotive Cyber Security Market, By Form, 2019-2032 (USD Billion)

77. South America Automotive Cyber Security Market, By Application, 2019-2032 (USD Billion)

78. Brazil Automotive Cyber Security Market, By Vehicle Type, 2019-2032 (USD Billion)

79. Brazil Automotive Cyber Security Market, By Security Type, 2019-2032 (USD Billion)

80. Brazil Automotive Cyber Security Market, By Form, 2019-2032 (USD Billion)

81. Brazil Automotive Cyber Security Market, By Application, 2019-2032 (USD Billion)

82. Middle East and Africa Automotive Cyber Security Market, By Vehicle Type, 2019-2032 (USD Billion)

83. Middle East and Africa Automotive Cyber Security Market, By Security Type, 2019-2032 (USD Billion)

84. Middle East and Africa Automotive Cyber Security Market, By Form, 2019-2032 (USD Billion)

85. Middle East and Africa Automotive Cyber Security Market, By Application, 2019-2032 (USD Billion)

86. UAE Automotive Cyber Security Market, By Vehicle Type, 2019-2032 (USD Billion)

87. UAE Automotive Cyber Security Market, By Security Type, 2019-2032 (USD Billion)

88. UAE Automotive Cyber Security Market, By Form, 2019-2032 (USD Billion)

89. UAE Automotive Cyber Security Market, By Application, 2019-2032 (USD Billion)

90. South Africa Automotive Cyber Security Market, By Vehicle Type, 2019-2032 (USD Billion)

91. South Africa Automotive Cyber Security Market, By Security Type, 2019-2032 (USD Billion)

92. South Africa Automotive Cyber Security Market, By Form, 2019-2032 (USD Billion)

93. South Africa Automotive Cyber Security Market, By Application, 2019-2032 (USD Billion)

List of Figures 

1. Global Automotive Cyber Security Market Segmentation

2. Global Automotive Cyber Security Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Automotive Cyber Security Market Attractiveness Analysis By Vehicle Type  

9. Global Automotive Cyber Security Market Attractiveness Analysis By Security Type 

10. Global Automotive Cyber Security Market Attractiveness Analysis By Form

11. Global Automotive Cyber Security Market Attractiveness Analysis By Application

12. Global Automotive Cyber Security Market Attractiveness Analysis By Region

13. Global Automotive Cyber Security Market: Dynamics

14. Global Automotive Cyber Security Market Share By Vehicle Type (2023 & 2032)

15. Global Automotive Cyber Security Market Share By Security Type (2023 & 2032)

16. Global Automotive Cyber Security Market Share By Form (2023 & 2032)

17. Global Automotive Cyber Security Market Share By Application (2023 & 2032)

18. Global Automotive Cyber Security Market Share By Regions (2023 & 2032)

19. Global Automotive Cyber Security Market Share By Company (2022)

This study forecasts revenue at global, regional, and country levels from 2019 to 2030. The Brainy Insights has segmented the global automotive cyber security based on below mentioned segments:

Global Automotive Cyber Security Market by Vehicle Type:

  • Commercial Vehicle
  • Passenger Car
  • Electrical Vehicle

Global Automotive Cyber Security Market by Security Type:

  • Application Security
  • Endpoint Security
  • Wireless Network Security

Global Automotive Cyber Security Market by Form:

  • External Cloud Services
  • In-Vehicle Services

Global Automotive Cyber Security Market by Application:

  • Body Electronics
  • ADAS & Safety System
  • Infotainment
  • Telematics
  • Powertrain

Global Diabetes Care Devices by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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