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Automotive Chip Market

Automotive Chip Market Size by Product Type (Analog ICs, Logic ICs, Microcontrollers, Sensor, Lighting Devices, and Others), Fuel Type (Diesel, Gasoline and Electric or Hybrid Vehicles), Vehicle Type (Passenger Vehicles, Light Commercial Vehicles and Heavy Commercial Vehicles), Application (Safety, Body Electronics, Chassis, Telematics and Infotainment, Powertrain and Others), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2023 to 2032

Base Year: 2022 Historical Data: 2019-21
  • Report ID: TBI-12622
  • Published Date: Dec, 2023
  • Pages: 230
  • Category: Information Technology & Semiconductors
  • Format: PDF
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The global automotive chip market was valued at USD 41.91 Billion in 2022 and grew at a CAGR of 10.18% from 2023 to 2032. The market is expected to reach USD 110.49 Billion by 2032. The growth of the automotive chip market can be attributed to the rise in demand for commercial and passenger vehicles equipped with advanced features. With the rising spending on electric vehicles, the demand for automotive chips is also increasing simultaneously.

Market Introduction:

Processor and controller chips are the most common types of functional chips. An automobile requires electronic and electrical architecture for data processing and information transmission to function on the road. The engine system, infotainment system, body electronic system, automatic driving system, and vehicle motion system are among the primary components of the vehicle control system. Under these systems are numerous sub-function items, each supported by a control system containing a function chip. The automotive chips provide high-density, high-reliability solutions for various applications, including safety systems, informatics, chassis, etc.

Automotive Chip Market Size

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Market Dynamics:

Drivers

Increasing demand for automotive chips: Automotive chips are the foundation for enabling vehicles to enter the smart age, and automotive smart terminals will become the nerve ends of the smart era. Automotive intelligent chips will be the nerve endings of the electric vehicles. The advent of vehicle electrification and intelligence has led to an increase in both the quantity and cost of automotive chips. By 2030, it is anticipated that the cost of automotive electronics will make up half of the entire cost of the car. The primary control chips, power chips, memory chips, communication and interface chips, and other chips have all developed quickly under the electrification and intelligence trend. The ongoing refinement of autonomous driving fuels the fast expansion of automotive chips, as it is anticipated that new energy cars will require a substantially higher number of different types of chips than traditional automobiles.

Restraints:

Malfunction at higher temperatures: The wide variety in temperatures inside and outside cars is the largest issue with automobile electronics. Lack of cooling can prevent chips from malfunctioning and age too quickly. Performance chips raise emissions, can harm the engine, and can result in misfires when they are exposed to higher temperatures.

Opportunities:

Development of autonomous vehicles: According to consumer industry trends, owning a smart autonomous vehicle will become the standard for consumers by 2050. As technology improves, the development of smart chips required for the production of autonomous vehicles has increased. The electric and hybrid vehicles are gradually making their way into the consumer market. Autonomous vehicle technology is likewise progressing at a rapid rate in developed countries. Although there has been significant progress in this area, there is still much to be done regarding technology development. Autonomous vehicle businesses have invested significant money in developing autonomous vehicle technology to commercialize it on a larger scale and tap the developing markers. Automotive chips are significant in autonomous driving's perception module, body electronics, chassis, safety systems, etc.

Regional segmentation analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. Asia-Pacific emerged as the most significant automotive chip market, with a 38.10% market revenue share in 2022.

Asia Pacific region will account for the largest market share with revenue growth. The growing number of electric vehicles across the region leads to high demand for automotive chips. Also, many manufacturers now deploy passive and active features in autonomous vehicles, which require automotive chips. The prominent global players have manufacturing bases in regional countries, propelling the market's growth.

Asia Pacific region Automotive Chip Market Share in 2022 - 38.10%

 

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Product Type Segment Analysis

The product type segment is divided into analog ICS, logic ICS, microcontrollers, sensors, lighting devices, and others. The analog ICS segment dominated the market, with a share of around 38.52% in 2022. The most fundamental circuit part of a larger electronic circuit is an analogue integrated circuit, which is found in most electronic devices. Analogue integrated circuits include sensors, power management circuits, and operational amplifiers. It is utilized for higher power applications and wideband signals with sampling rate constraints.

Fuel Type Segment Analysis

The fuel type segment is divided into diesel, gasoline and electric or hybrid vehicles. The gasoline segment dominated the market, with a share of around 42.11% in 2022. Approximately one thousand of these vital chips are in automotive gasoline cars. Chips are especially used in the sensors that trigger the life-saving airbag in gasoline cars in the event of a collision.

Vehicle Type Analysis

The vehicle type segment is divided into passenger vehicles, light commercial vehicles and heavy commercial vehicles. The passenger vehicles segment dominated the market, with a share of around 45.25% in 2022. A multitrack vehicle with at least two axles, a driver, and typically four wheels is called a passenger automobile. The majority of passenger cars are utilized for public transportation on public roads. There is a significant amount of chips found in passenger vehicles.

Application Segment Analysis

The application segment is divided into safety, body electronics, chassis, telematics and infotainment, powertrain and others. The telematics and infotainment segment dominated the market, with a share of around 36.19% in 2022. A technique that blends informatics and telecommunications is called telematics. The comprehensive and reliable infotainment and telematics solutions are made possible by a wide range of automotive chips, including timing and integrated circuits.

Some of the Key Market Players:
  • Renesas Electronics Corporation
  • Infineon Technologies AG
  • STMicroelectronics NV.
  • Texas Instruments Incorporated
  • NXP Semiconductors NV.
  • Qualcomm Technologies, Inc.
  • Broadcom Inc.
  • Micron Technology, Inc.
  • Intel Corporation
  • ROHM Semiconductor
  • Samsung Electronics Co., Ltd.

Report Description:

Attribute Description
Market Size Revenue (USD Billion)
Market size value in 2022 USD 41.91 Billion
Market size value in 2032 USD 110.49 Billion
CAGR (2023 to 2032) 10.18%
Historical data 2019-2021
Base Year 2022
Forecast 2023-2032
Region The regions analyzed for the market are Asia Pacific, Europe, South America, North America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
Segments Product Type, Fuel Type, Vehicle Type, and Application

Frequesntly Asked Questions

As per The Brainy Insights, the size of the automotive chip market was valued 41.91 billion in 2022 to USD 110.49 Billion by 2032.

Global automotive chip market is growing at a CAGR of 10.18% during the forecast period 2023-2032.

Asia-Pacific region emerged as the largest market for the automotive chip.

The market's growth will be influenced by the growing usage of automotive chip in electric vehicles.

The non-operability at high temperatures can hamper the market growth.

The increasing investment in autonomous vehicles is providing huge opportunities to the market.

Key players are Infineon Technologies AG, Microchip Technology Incorporated, Micron Technology, Inc., NVIDIA CORPORATION, NXP Semiconductors, Robert Bosch GmbH, STMicroelectronics N.V. and Texas Instruments Incorporated.

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1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis by Product Type
          4.3.2. Market Attractiveness Analysis by Fuel Type
          4.3.3. Market Attractiveness Analysis by Vehicle Type
          4.3.4. Market Attractiveness Analysis by Application
          4.3.5. Market Attractiveness Analysis by Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Increasing demand for automotive chips in electric vehicles
    5.3. Restraints
          5.3.1. Rising cost of vehicles
    5.4. Opportunities
          5.4.1. Increasing investment in electric vehicles
    5.5. Challenges
          5.5.1. Demand supply gap

6. Global Automotive Chip Market Analysis and Forecast, By Product Type
    6.1. Segment Overview
    6.2. Analog ICs
    6.3. Logic ICs
    6.4. Microcontrollers
    6.5. Sensor
    6.6. Lighting Devices
    6.7. Others

7. Global Automotive Chip Market Analysis and Forecast, By Fuel Type
    7.1. Segment Overview
    7.2. Diesel
    7.3. Gasoline
    7.4. Electric or Hybrid Vehicles

8. Global Automotive Chip Market Analysis and Forecast, By Vehicle Type
    8.1. Segment Overview
    8.2. Passenger Vehicles
    8.3. Light Commercial Vehicles
    8.4. Heavy Commercial Vehicles

9. Global Automotive Chip Market Analysis and Forecast, By Application
    9.1. Segment Overview
    9.2. Safety
    9.3. Body Electronics
    9.4. Chassis
    9.5. Telematics and Infotainment
    9.6. Powertrain
    9.7. Others

10. Global Automotive Chip Market Analysis and Forecast, By Regional Analysis
    10.1. Segment Overview
    10.2. North America
          10.2.1. U.S.
          10.2.2. Canada
          10.2.3. Mexico
    10.3. Europe
          10.3.1. Germany
          10.3.2. France
          10.3.3. U.K.
          10.3.4. Italy
          10.3.5. Spain
    10.4. Asia-Pacific
          10.4.1. Japan
          10.4.2. China
          10.4.3. India
    10.5. South America
          10.5.1. Brazil
    10.6. Middle East and Africa
          10.6.1. UAE
          10.6.2. South Africa

11. Global Automotive Chip Market-Competitive Landscape
    11.1. Overview
    11.2. Market Share of Key Players in the Automotive Chip Market
          11.2.1. Global Company Market Share
          11.2.2. North America Company Market Share
          11.2.3. Europe Company Market Share
          11.2.4. APAC Company Market Share
    11.3. Competitive Situations and Trends
          11.3.1. Product Launches and Developments
          11.3.2. Partnerships, Collaborations, and Agreements
          11.3.3. Mergers & Acquisitions
          11.3.4. Expansions

12. Company Profiles
    12.1. Renesas Electronics Corporation
          12.1.1. Business Overview
          12.1.2. Company Snapshot
          12.1.3. Company Market Share Analysis
          12.1.4. Company Product Portfolio
          12.1.5. Recent Developments
          12.1.6. SWOT Analysis
    12.2. Infineon Technologies AG
          12.2.1. Business Overview
          12.2.2. Company Snapshot
          12.2.3. Company Market Share Analysis
          12.2.4. Company Product Portfolio
          12.2.5. Recent Developments
          12.2.6. SWOT Analysis
    12.3. STMicroelectronics NV.
          12.3.1. Business Overview
          12.3.2. Company Snapshot
          12.3.3. Company Market Share Analysis
          12.3.4. Company Product Portfolio
          12.3.5. Recent Developments
          12.3.6. SWOT Analysis
    12.4. Texas Instruments Incorporated
          12.4.1. Business Overview
          12.4.2. Company Snapshot
          12.4.3. Company Market Share Analysis
          12.4.4. Company Product Portfolio
          12.4.5. Recent Developments
          12.4.6. SWOT Analysis
    12.5. NXP Semiconductors NV.
          12.5.1. Business Overview
          12.5.2. Company Snapshot
          12.5.3. Company Market Share Analysis
          12.5.4. Company Product Portfolio
          12.5.5. Recent Developments
          12.5.6. SWOT Analysis
    12.6. Qualcomm Technologies, Inc.
          12.6.1. Business Overview
          12.6.2. Company Snapshot
          12.6.3. Company Market Share Analysis
          12.6.4. Company Product Portfolio
          12.6.5. Recent Developments
          12.6.6. SWOT Analysis
    12.7. Broadcom Inc.
          12.7.1. Business Overview
          12.7.2. Company Snapshot
          12.7.3. Company Market Share Analysis
          12.7.4. Company Product Portfolio
          12.7.5. Recent Developments
          12.7.6. SWOT Analysis
    12.8. Micron Technology, Inc.
          12.8.1. Business Overview
          12.8.2. Company Snapshot
          12.8.3. Company Market Share Analysis
          12.8.4. Company Product Portfolio
          12.8.5. Recent Developments
          12.8.6. SWOT Analysis
    12.9. Intel Corporation
          12.9.1. Business Overview
          12.9.2. Company Snapshot
          12.9.3. Company Market Share Analysis
          12.9.4. Company Product Portfolio
          12.9.5. Recent Developments
          12.9.6. SWOT Analysis
    12.10. ROHM Semiconductor
          12.10.1. Business Overview
          12.10.2. Company Snapshot
          12.10.3. Company Market Share Analysis
          12.10.4. Company Product Portfolio
          12.10.5. Recent Developments
          12.10.6. SWOT Analysis
    12.11. Samsung Electronics Co., Ltd
          12.11.1. Business Overview
          12.11.2. Company Snapshot
          12.11.3. Company Market Share Analysis
          12.11.4. Company Product Portfolio
          12.11.5. Recent Developments
          12.11.6. SWOT Analysis
 

List of Table

1. Global Automotive Chip Market, By Product Type, 2019-2032 (USD Billion) 

2. Global Analog ICs, Automotive Chip Market, By Region, 2019-2032 (USD Billion) 

3. Global Logic ICs, Automotive Chip Market, By Region, 2019-2032 (USD Billion) 

4. Global Microcontrollers, Automotive Chip Market, By Region, 2019-2032 (USD Billion) 

5. Global Sensor, Automotive Chip Market, By Region, 2019-2032 (USD Billion) 

6. Global Lighting Devices, Automotive Chip Market, By Region, 2019-2032 (USD Billion) 

7. Global Others, Automotive Chip Market, By Region, 2019-2032 (USD Billion)

8. Global Automotive Chip Market, By Fuel Type, 2019-2032 (USD Billion) 

9. Global Diesel, Automotive Chip Market, By Region, 2019-2032 (USD Billion) 

10. Global Gasoline, Automotive Chip Market, By Region, 2019-2032 (USD Billion)

11. Global Electric or Hybrid Vehicles, Automotive Chip Market, By Region, 2019-2032 (USD Billion) 

12. Global Automotive Chip Market, By Vehicle Type, 2019-2032 (USD Billion) 

13. Global Passenger Vehicles, Automotive Chip Market, By Region, 2019-2032 (USD Billion) 

14. Global Light Commercial Vehicles, Automotive Chip Market, By Region, 2019-2032 (USD Billion) 

15. Global Heavy Commercial Vehicles, Automotive Chip Market, By Region, 2019-2032 (USD Billion) 

16. Global Automotive Chip Market, By Application, 2019-2032 (USD Billion) 

17. Global Safety, Automotive Chip Market, By Region, 2019-2032 (USD Billion) 

18. Global Body Electronics, Automotive Chip Market, By Region, 2019-2032 (USD Billion) 

19. Global Chassis, Automotive Chip Market, By Region, 2019-2032 (USD Billion) 

20. Global Telematics and Infotainment, Automotive Chip Market, By Region, 2019-2032 (USD Billion) 

21. Global Powertrain, Automotive Chip Market, By Region, 2019-2032 (USD Billion) 

22. Global Others, Automotive Chip Market, By Region, 2019-2032 (USD Billion) 

23. Global Automotive Chip Market, By Region, 2019-2032 (USD Billion) 

24. North America Automotive Chip Market, By Product Type, 2019-2032 (USD Billion) 

25. North America Automotive Chip Market, By Fuel Type, 2019-2032 (USD Billion) 

26. North America Automotive Chip Market, By Vehicle Type, 2019-2032 (USD Billion)

27. North America Automotive Chip Market, By Application, 2019-2032 (USD Billion) 

28. U.S. Automotive Chip Market, By Product Type, 2019-2032 (USD Billion) 

29. U.S. Automotive Chip Market, By Fuel Type, 2019-2032 (USD Billion) 

30. U.S. Automotive Chip Market, By Vehicle Type, 2019-2032 (USD Billion) 

31. U.S. Automotive Chip Market, By Application, 2019-2032 (USD Billion) 

32. Canada Automotive Chip Market, By Product Type, 2019-2032 (USD Billion) 

33. Canada Automotive Chip Market, By Fuel Type, 2019-2032 (USD Billion) 

34. Canada Automotive Chip Market, By Vehicle Type, 2019-2032 (USD Billion) 

35. Canada Automotive Chip Market, By Application, 2019-2032 (USD Billion) 

36. Mexico Automotive Chip Market, By Product Type, 2019-2032 (USD Billion) 

37. Mexico Automotive Chip Market, By Fuel Type, 2019-2032 (USD Billion) 

38. Mexico Automotive Chip Market, By Vehicle Type, 2019-2032 (USD Billion) 

39. Mexico Automotive Chip Market, By Application, 2019-2032 (USD Billion) 

40. Europe Automotive Chip Market, By Product Type, 2019-2032 (USD Billion) 

41. Europe Automotive Chip Market, By Fuel Type, 2019-2032 (USD Billion) 

42. Europe Automotive Chip Market, By Vehicle Type, 2019-2032 (USD Billion)

43. Europe Automotive Chip Market, By Application, 2019-2032 (USD Billion) 

44. Germany Automotive Chip Market, By Product Type, 2019-2032 (USD Billion) 

45. Germany Automotive Chip Market, By Fuel Type, 2019-2032 (USD Billion) 

46. Germany Automotive Chip Market, By Vehicle Type, 2019-2032 (USD Billion) 

47. Germany Automotive Chip Market, By Application, 2019-2032 (USD Billion) 

48. France Automotive Chip Market, By Product Type, 2019-2032 (USD Billion) 

49. France Automotive Chip Market, By Fuel Type, 2019-2032 (USD Billion) 

50. France Automotive Chip Market, By Vehicle Type, 2019-2032 (USD Billion) 

51. France Automotive Chip Market, By Application, 2019-2032 (USD Billion) 

52. U.K. Automotive Chip Market, By Product Type, 2019-2032 (USD Billion) 

53. U.K. Automotive Chip Market, By Fuel Type, 2019-2032 (USD Billion) 

54. U.K. Automotive Chip Market, By Vehicle Type, 2019-2032 (USD Billion) 

55. U.K. Automotive Chip Market, By Application, 2019-2032 (USD Billion) 

56. Italy Automotive Chip Market, By Product Type, 2019-2032 (USD Billion) 

57. Italy Automotive Chip Market, By Fuel Type, 2019-2032 (USD Billion) 

58. Italy Automotive Chip Market, By Vehicle Type, 2019-2032 (USD Billion) 

59. Italy Automotive Chip Market, By Application, 2019-2032 (USD Billion) 

60. Spain Automotive Chip Market, By Product Type, 2019-2032 (USD Billion) 

61. Spain Automotive Chip Market, By Fuel Type, 2019-2032 (USD Billion) 

62. Spain Automotive Chip Market, By Vehicle Type, 2019-2032 (USD Billion) 

63. Spain Automotive Chip Market, By Application, 2019-2032 (USD Billion) 

64. Asia Pacific Automotive Chip Market, By Product Type, 2019-2032 (USD Billion) 

65. Asia Pacific Automotive Chip Market, By Fuel Type, 2019-2032 (USD Billion) 

66. Asia Pacific Automotive Chip Market, By Vehicle Type, 2019-2032 (USD Billion) 

67. Asia Pacific Automotive Chip Market, By Application, 2019-2032 (USD Billion) 

68. Japan Automotive Chip Market, By Product Type, 2019-2032 (USD Billion) 

69. Japan Automotive Chip Market, By Fuel Type, 2019-2032 (USD Billion) 

70. Japan Automotive Chip Market, By Vehicle Type, 2019-2032 (USD Billion)

71. Japan Automotive Chip Market, By Application, 2019-2032 (USD Billion) 

72. China Automotive Chip Market, By Product Type, 2019-2032 (USD Billion) 

73. China Automotive Chip Market, By Fuel Type, 2019-2032 (USD Billion) 

74. China Automotive Chip Market, By Vehicle Type, 2019-2032 (USD Billion) 

75. China Automotive Chip Market, By Application, 2019-2032 (USD Billion) 

76. India Automotive Chip Market, By Product Type, 2019-2032 (USD Billion) 

77. India Automotive Chip Market, By Fuel Type, 2019-2032 (USD Billion) 

78. India Automotive Chip Market, By Vehicle Type, 2019-2032 (USD Billion) 

79. India Automotive Chip Market, By Application, 2019-2032 (USD Billion) 

80. South America Automotive Chip Market, By Product Type, 2019-2032 (USD Billion) 

81. South America Automotive Chip Market, By Fuel Type, 2019-2032 (USD Billion) 

82. South America Automotive Chip Market, By Vehicle Type, 2019-2032 (USD Billion) 

83. South America Automotive Chip Market, By Application, 2019-2032 (USD Billion) 

84. Brazil Automotive Chip Market, By Product Type, 2019-2032 (USD Billion) 

85. Brazil Automotive Chip Market, By Fuel Type, 2019-2032 (USD Billion) 

86. Brazil Automotive Chip Market, By Vehicle Type, 2019-2032 (USD Billion) 

87. BrazilAutomotive Chip Market, By Application, 2019-2032 (USD Billion) 

88. Middle East and Africa Automotive Chip Market, By Product Type, 2019-2032 (USD Billion) 

89. Middle East and Africa Automotive Chip Market, By Fuel Type, 2019-2032 (USD Billion) 

90. Middle East and Africa Automotive Chip Market, By Vehicle Type, 2019-2032 (USD Billion) 

91. Middle East and Africa Automotive Chip Market, By Application, 2019-2032 (USD Billion) 

92. UAE Automotive Chip Market, By Product Type, 2019-2032 (USD Billion) 

93. UAE Automotive Chip Market, By Fuel Type, 2019-2032 (USD Billion) 

94. UAE Automotive Chip Market, By Vehicle Type, 2019-2032 (USD Billion) 

95. UAE Automotive Chip Market, By Application, 2019-2032 (USD Billion) 

96. South Africa Automotive Chip Market, By Product Type, 2019-2032 (USD Billion) 

97. South Africa Automotive Chip Market, By Fuel Type, 2019-2032 (USD Billion) 

98. South Africa Automotive Chip Market, By Vehicle Type, 2019-2032 (USD Billion) 

99. South Africa Automotive Chip Market, By Application, 2019-2032 (USD Billion)  

List of Figures

1. Global Automotive Chip Market Segmentation

2. Automotive Chip Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Automotive Chip Market Attractiveness Analysis by Product Type

9. Global Automotive Chip Market Attractiveness Analysis by Fuel Type

10. Global Automotive Chip Market Attractiveness Analysis by Vehicle Type

11. Global Automotive Chip Market Attractiveness Analysis by Application

12. Global Automotive Chip Market Attractiveness Analysis by Region

13. Global Automotive Chip Market: Dynamics

14. Global Automotive Chip Market Share by Product Type (2022 & 2032)

15. Global Automotive Chip Market Share by Fuel Type (2022 & 2032)

16. Global Automotive Chip Market Share by Vehicle Type (2022 & 2032)

17. Global Automotive Chip Market Share by Application (2022 & 2032)

18. Global Automotive Chip Market Share by Regions (2022 & 2032)

19. Global Automotive Chip Market Share by Company (2022)

This study forecasts revenue at global, regional, and country levels from 2019 to 2032. The Brainy Insights has segmented the global automotive chip market based on below mentioned segments:

Global Automotive Chip Market by Product Type:

  • Analog ICs
  • Logic ICs
  • Microcontrollers
  • Sensor
  • Lighting Devices
  • Others

Global Automotive Chip Market by Fuel Type:

  • Diesel
  • Gasoline
  • Electric or Hybrid Vehicles

Global Automotive Chip Market by Vehicle Type:

  • Passenger Vehicles
  • Light Commercial Vehicles
  • Heavy Commercial Vehicles

Global Automotive Chip Market by Application:

  • Safety
  • Body Electronics
  • Chassis
  • Telematics and Infotainment
  • Powertrain
  • Others

Global Automotive Chip Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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