Automotive Catalytic Converter Market

Automotive Catalytic Converter Market Size by Vehicle Type (Light Commercial Vehicles and Passenger Cars), Material (Palladium, Platinum, and Rhodium), Type (Four-Way Catalytic Converter (FWCC), Three-Way Oxidation-Reduction Catalytic Converter, Two-Way Oxidation Catalytic Converter, and Diesel Oxidation Catalyst), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2024 to 2033

Base Year: 2023 Historical Data: 2020-22
  • Report ID: TBI-12847
  • Published Date: Oct, 2024
  • Pages: 235
  • Category: Automotive & Transportation
  • Format: PDF
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The global automotive catalytic converter market is expected to reach USD 351.68 billion by 2033, at a CAGR of 8.58% from 2024 to 2033. The increasing automobile production and technological advancements across emerging economies drive the expansion of the automotive catalytic converter market.

Market Overview:

A catalytic converter is an exhaust emission control gadget that converts toxic gases & pollutants in exhaust gas from an internal combustion motor into less-toxic impurities by catalyzing a redox reaction. Catalytic converters can make it more comfortable for cars to move between various means of transportation like inland water, ships, marine, streets, roads, ports, and civil aircraft. The three main classes of automotive catalytic converters are three-way, two-way, and other. It also contains the design to decrease the noise generated by vehicular emissions. Also, the automotive catalytic converter is a system utilized in the vehicle's exhaust technique to eliminate unwanted harmful gases like nitrogen oxide, carbon monoxide, and hydrocarbons. The catalytic converter is widely used in the automotive enterprise. Many leading organizations are investing billions of dollars in making more advanced catalyst converters and utilizing precious metals efficiently at affordable prices.

Automotive Catalytic Converter Market Size

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Market Dynamics:

Drivers
  • The rising sales of vehicles across the world:

The increasing sales of vehicles across the globe are the driving factor of the market growth. Further, the increased vehicle penetration and growing awareness among automobile users also help boost the automotive market growth. Additionally, the technological advancements and demand for automotive catalytic converter appliances are expected to drive the market's growth. Further, the improved economic conditions & expanding middle class, and increased automobile subscriptions also boost market growth during the forecast period.

Restraints:
  • The rising adoption of electric vehicles:

The rise in popularity of hybrid & electric vehicles and high R&D cost is the restraining factor of the market growth. Additionally, the power generation in an electric car takes place by an electric motor rather than an IC engine. However, an electric vehicle doesn't need a combustion section, so the need for a catalytic converter is not there, which can further impede the automotive catalytic converter industry. Furthermore, the COVID-19 epidemics have caused most sectors across the globe to disintegrate due to the forced shutdown of production & manufacturing activities that hindered significant manufacturing firms worldwide.

Opportunities:
  • Stringent emission norms to control the rise in pollution fuels:

The regulatory & government agencies like the US Environmental Protection Agency enact strict emission norms to prevent & reduce carbon emissions, especially in the automotive enterprise. Additionally, a catalytic converter helps reduce emissions and permits manufacturers to adhere to global requirements because the demand for automobiles will likely persist in increasing in the forthcoming years. 

Challenges:
  • The fluctuating cost of precious group metals:

The fluctuating expense of precious group metals is a challenge for the market. However, the automotive catalytic converters primarily utilize precious group metals like rhodium, platinum, and palladium to prevent vehicular emissions. So, these precious metals are expensive and add to the price of automotive catalytic converters. Apart from this, the rising stringency of emission regulations worldwide demands more use of these precious metals to decrease vehicular emissions, thereby raising the expense of catalytic converters. The high cost of automotive catalytic converters due to the rising price and uses of precious metals is a significant challenge for automotive catalytic converter manufacturers.

Segmentation Analysis:

The global automotive catalytic converter market has been segmented based on vehicle type, material, type, and regions.

  • The vehicle type segment is divided into light commercial vehicles and passenger cars. The passenger cars segment led the market with a market share of 56.07% in 2023 due to the rising automobile enterprise and sales of passenger vehicles. Further, by 2033, the light commercial vehicles vehicle type segment will likely dominate the market due to the expansion in industrial activities and the development of the e-commerce industry.
  • The material segment is divided into palladium, platinum, and rhodium. The rhodium segment led the market with a market share of 36.05% in 2023 due to the increasing product advancement.
  • The type segment is divided into a four-way catalytic converter (FWCC), three-way oxidation-reduction catalytic converter, two-way oxidation catalytic converter, and diesel oxidation catalyst. The three-way oxidation-reduction catalytic converter segment led the market with a market share of 30.43% in 2023 due to the rising regulations regarding emissions & fuel efficiency.
Regional Segmentation Analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. Asia Pacific region emerged as the largest market for the global automotive catalytic converter market, with a 42.25% share of the market revenue in 2023.

Asia Pacific Region Automotive Catalytic Converter Market Share in 2023 - 42.25%

 

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  • The surge in automobile manufacturing and stringent emissions norms are expected to contribute to the market for automotive catalytic converters. Furthermore, the large population base, increasing adoption of advanced technology, and infrastructure development also help boost the market growth. Additionally, the growing economy & high disposable income nations, and the growing middle-class population in this region are also helping to expand the market growth.
  • During the forecast period, the North American region will record the highest growth due to the increasing individual disposable income, which is helping boost the market growth in this region. The growing demand for passenger vehicles in the region also helps drive market growth.
Competitive Analysis:

The key players are now concentrating on implementing strategies such as adopting new technology, material innovations, mergers & acquisitions, joint venture, alliances, and partnerships to improve their market position in the global automotive catalytic converter industry.

List of Key Market Players:
  • Tenneco Inc.
  • Yutaka Giken Company Limited
  • Sango Co. Ltd
  • Sejong
  • Marelli
  • Hanwoo Industrial Co. Ltd
  • KATCON
  • Faurecia
  • Futaba Industrial Co. Ltd
  • Eberspacher
  • BOSAL
  • Benteler
  • Boysen
Key Target Audience:
  • Market Players
  • Investors
  • End-users
  • Government Authorities
  • Consulting And Research Firm

Report Description:

  • Global Automotive Catalytic Converter Market, Industry Analysis, Trends, Analysis and Forecast, 2024 to 2033 is a forthcoming/imminent research report which is to be published by The Brainy Insights.
  • 2023 is considered as the base year of the report. 2020, 2021 and 2022 are considered as the historic years and 2024 to 2033 are the forecast years. The global automotive catalytic converter market is based on revenue (USD Billion). The report incorporates the market study based on revenue. The study covers the market share revenue/market share/volume for each of the segments, regions and countries catering to global automotive catalytic converter market. The regions analyzed for the market are Europe, Asia Pacific, North America, South America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
  • The report encompasses with the relative data & information, which have been validated by the leading industry professionals and experts across the globe. The research report also delivers an outline of the attractiveness of automotive catalytic converter based on vehicle type, material, type, and regions which are deduced and formulated based on their growth rate (CAGR), market size, and attractiveness by analyzing the present and prospects to fathom market growth and development in future.
  • The report illustrates the detailed (both quantitative and qualitative) analysis of historical data, revenues, key developments, along with the crucial strategies adopted by key organizations catering to global automotive catalytic converter market. This offers vital and in-depth insights to depict the overall market scenario.
  • The report offers the detailed study for the company profiles of key organizations operating in the global automotive catalytic converter market and a comparative assessment based on their material offering, business overviews, geographic presence, business strategies, segment market share, material development & innovations, recent developments, joint venture, partnerships, mergers & acquisitions, strategic alliances, SWOT analysis, and key financial information. This helps in evaluating the overall competition present in the market scenario.
  • The report provides an elaborative assessment of the porter’s five forces analysis coupled with SWOT analysis to provide business related data and information’s. Porter’s five forces model is analyzed to understand the overall competitive scenario that is prevailing in the market. Additionally, the SWOT analysis identifies both the positive and negative attributes of the market development which influences the company growth and development to sustain and survive in the long run.
  • Along with that, the report also focuses on the market related driving factors, growth limitations (restraints), potential industry opportunities, significant trends and development which act as a key potential for the investors.
  • Potential growth prospects along with the penetration rate analysis of the material (market related i.e., global automotive catalytic converter market) is covered to comprehend the adoption rate and evaluate the market size.

Frequesntly Asked Questions

As per The Brainy Insights, the size of the automotive catalytic converter market was valued at USD 154.40 billion in 2023 to USD 351.68 billion by 2033.

Global automotive catalytic converter market is growing at a CAGR of 8.58% during the forecast period 2024-2033.

Asia-Pacific region emerged as the largest market for the automotive catalytic converter.

The market's growth will be influenced by the increasing adoption of the automotive enterprise.

The rising the adoption of electric vehicles could hamper the market growth.

Stringent emission norms to control the rise in pollution fuels will provide huge opportunities to the market.

Key players are Tenneco Inc., Yutaka Giken Company Limited, Sango Co. Ltd, Sejong, Marelli, Hanwoo Industrial Co. Ltd, KATCON, Faurecia, Futaba Industrial Co. Ltd, Eberspacher, BOSAL, Benteler, and Boysen, and among others.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Vehicle Type
          4.3.2. Market Attractiveness Analysis By Material
          4.3.3. Market Attractiveness Analysis By Type
          4.3.4. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. The increasing adoption of the automotive enterprise
          5.2.2. The rising individual disposable income
          5.2.3. Increasing demand & production of vehicles across the globe
    5.3. Restraints
          5.3.1. The rising the adoption of electric vehicles
    5.4. Opportunities
          5.4.1. Stringent emission norms to control the rise in pollution fuels
    5.5. Challenges
          5.5.1. The fluctuating cost of precious group metals

6. Global Automotive Catalytic Converter Market Analysis and Forecast, By Vehicle Type
    6.1. Segment Overview
    6.2. Light Commercial Vehicles
    6.3. Passenger Cars

7. Global Automotive Catalytic Converter Market Analysis and Forecast, By Material
    7.1. Segment Overview
    7.2. Palladium
    7.3. Platinum
    7.4. Rhodium

8. Global Automotive Catalytic Converter Market Analysis and Forecast, By Type
    8.1. Segment Overview
    8.2. Four-Way Catalytic Converter (FWCC)
    8.3. Three-Way Oxidation-Reduction Catalytic Converter
    8.4. Two-Way Oxidation Catalytic Converter
    8.5. Diesel Oxidation Catalyst

9. Global Automotive Catalytic Converter Market Analysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
    9.5. South America
          9.5.1. Brazil
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa

10. Global Automotive Catalytic Converter Market-Competitive Landscape
    10.1. Overview
    10.2. Market Share of Key Players in Global Automotive Catalytic Converter Market
          10.2.1. Global Company Market Share
          10.2.2. North America Company Market Share
          10.2.3. Europe Company Market Share
          10.2.4. APAC Company Market Share
    10.3. Competitive Situations and Trends
          10.3.1. Product Launches and Developments
          10.3.2. Partnerships, Collaborations, and Agreements
          10.3.3. Mergers & Acquisitions
          10.3.4. Expansions

11. Company Profiles
    11.1. Tenneco Inc.
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company Product Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. Yutaka Giken Company Limited
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company Product Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. Sango Co. Ltd
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company Product Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. Sejong
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company Product Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis
    11.5. Marelli
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company Product Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis
    11.6. Hanwoo Industrial Co. Ltd
          11.6.1. Business Overview
          11.6.2. Company Snapshot
          11.6.3. Company Market Share Analysis
          11.6.4. Company Product Portfolio
          11.6.5. Recent Developments
          11.6.6. SWOT Analysis
    11.7. KATCON
          11.7.1. Business Overview
          11.7.2. Company Snapshot
          11.7.3. Company Market Share Analysis
          11.7.4. Company Product Portfolio
          11.7.5. Recent Developments
          11.7.6. SWOT Analysis
    11.8. Faurecia
          11.8.1. Business Overview
          11.8.2. Company Snapshot
          11.8.3. Company Market Share Analysis
          11.8.4. Company Product Portfolio
          11.8.5. Recent Developments
          11.8.6. SWOT Analysis
    11.9. Futaba Industrial Co. Ltd
          11.9.1. Business Overview
          11.9.2. Company Snapshot
          11.9.3. Company Market Share Analysis
          11.9.4. Company Product Portfolio
          11.9.5. Recent Developments
          11.9.6. SWOT Analysis
    11.10. Eberspacher
          11.10.1. Business Overview
          11.10.2. Company Snapshot
          11.10.3. Company Market Share Analysis
          11.10.4. Company Product Portfolio
          11.10.5. Recent Developments
          11.10.6. SWOT Analysis
    11.11. BOSAL
          11.11.1. Business Overview
          11.11.2. Company Snapshot
          11.11.3. Company Market Share Analysis
          11.11.4. Company Product Portfolio
          11.11.5. Recent Developments
          11.11.6. SWOT Analysis
    11.12. Benteler
          11.12.1. Business Overview
          11.12.2. Company Snapshot
          11.12.3. Company Market Share Analysis
          11.12.4. Company Product Portfolio
          11.12.5. Recent Developments
          11.12.6. SWOT Analysis
    11.13. Boysen
          11.13.1. Business Overview
          11.13.2. Company Snapshot
          11.13.3. Company Market Share Analysis
          11.13.4. Company Product Portfolio
          11.13.5. Recent Developments
          11.13.6. SWOT Analysis

List of Table

1. Global Automotive Catalytic Converter Market, By Vehicle Type, 2020-2033 (USD Billion)

2. Global Light Commercial Vehicles, Automotive Catalytic Converter Market, By Region, 2020-2033 (USD Billion) 

3. Global Passenger Cars, Automotive Catalytic Converter Market, By Region, 2020-2033 (USD Billion) 

4. Global Automotive Catalytic Converter Market, By Material, 2020-2033 (USD Billion)

5. Global Palladium, Automotive Catalytic Converter Market, By Region, 2020-2033 (USD Billion)

6. Global Platinum, Automotive Catalytic Converter Market, By Region, 2020-2033 (USD Billion)

7. Global Rhodium, Automotive Catalytic Converter Market, By Region, 2020-2033 (USD Billion)

8. Global Automotive Catalytic Converter Market, By Type, 2020-2033 (USD Billion)

9. Global Four-Way Catalytic Converter (FWCC), Automotive Catalytic Converter Market, By Region, 2020-2033 (USD Billion)

10. Global Three-Way Oxidation-Reduction Catalytic Converter, Automotive Catalytic Converter Market, By Region, 2020-2033 (USD Billion)

11. Global Two-Way Oxidation Catalytic Converter, Automotive Catalytic Converter Market, By Region, 2020-2033 (USD Billion)

12. Global Diesel Oxidation Catalyst, Automotive Catalytic Converter Market, By Region, 2020-2033 (USD Billion)

13. North America Automotive Catalytic Converter Market, By Vehicle Type, 2020-2033 (USD Billion)

14. North America Automotive Catalytic Converter Market, By Material, 2020-2033 (USD Billion)

15. North America Automotive Catalytic Converter Market, By Type, 2020-2033 (USD Billion)

16. U.S. Automotive Catalytic Converter Market, By Vehicle Type, 2020-2033 (USD Billion)

17. U.S. Automotive Catalytic Converter Market, By Material, 2020-2033 (USD Billion)

18. U.S. Automotive Catalytic Converter Market, By Type, 2020-2033 (USD Billion)

19. Canada Automotive Catalytic Converter Market, By Vehicle Type, 2020-2033 (USD Billion)

20. Canada Automotive Catalytic Converter Market, By Material, 2020-2033 (USD Billion)

21. Canada Automotive Catalytic Converter Market, By Type, 2020-2033 (USD Billion)

22. Mexico Automotive Catalytic Converter Market, By Vehicle Type, 2020-2033 (USD Billion)

23. Mexico Automotive Catalytic Converter Market, By Material, 2020-2033 (USD Billion)

24. Mexico Automotive Catalytic Converter Market, By Type, 2020-2033 (USD Billion)

25. Europe Automotive Catalytic Converter Market, By Vehicle Type, 2020-2033 (USD Billion)

26. Europe Automotive Catalytic Converter Market, By Material, 2020-2033 (USD Billion)

27. Europe Automotive Catalytic Converter Market, By Type, 2020-2033 (USD Billion)

28. Germany Automotive Catalytic Converter Market, By Vehicle Type, 2020-2033 (USD Billion)

29. Germany Automotive Catalytic Converter Market, By Material, 2020-2033 (USD Billion)

30. Germany Automotive Catalytic Converter Market, By Type, 2020-2033 (USD Billion)

31. France Automotive Catalytic Converter Market, By Vehicle Type, 2020-2033 (USD Billion)

32. France Automotive Catalytic Converter Market, By Material, 2020-2033 (USD Billion)

33. France Automotive Catalytic Converter Market, By Type, 2020-2033 (USD Billion)

34. U.K. Automotive Catalytic Converter Market, By Vehicle Type, 2020-2033 (USD Billion)

35. U.K. Automotive Catalytic Converter Market, By Material, 2020-2033 (USD Billion)

36. U.K. Automotive Catalytic Converter Market, By Type, 2020-2033 (USD Billion)

37. Italy Automotive Catalytic Converter Market, By Vehicle Type, 2020-2033 (USD Billion)

38. Italy Automotive Catalytic Converter Market, By Material, 2020-2033 (USD Billion)

39. Italy Automotive Catalytic Converter Market, By Type, 2020-2033 (USD Billion)

40. Spain Automotive Catalytic Converter Market, By Vehicle Type, 2020-2033 (USD Billion)

41. Spain Automotive Catalytic Converter Market, By Material, 2020-2033 (USD Billion)

42. Spain Automotive Catalytic Converter Market, By Type, 2020-2033 (USD Billion)

43. Asia Pacific Automotive Catalytic Converter Market, By Vehicle Type, 2020-2033 (USD Billion)

44. Asia Pacific Automotive Catalytic Converter Market, By Material, 2020-2033 (USD Billion)

45. Asia Pacific Automotive Catalytic Converter Market, By Type, 2020-2033 (USD Billion)

46. Japan Automotive Catalytic Converter Market, By Vehicle Type, 2020-2033 (USD Billion)

47. Japan Automotive Catalytic Converter Market, By Material, 2020-2033 (USD Billion)

48. Japan Automotive Catalytic Converter Market, By Type, 2020-2033 (USD Billion)

49. China Automotive Catalytic Converter Market, By Vehicle Type, 2020-2033 (USD Billion)

50. China Automotive Catalytic Converter Market, By Material, 2020-2033 (USD Billion)

51. China Automotive Catalytic Converter Market, By Type, 2020-2033 (USD Billion)

52. India Automotive Catalytic Converter Market, By Vehicle Type, 2020-2033 (USD Billion)

53. India Automotive Catalytic Converter Market, By Material, 2020-2033 (USD Billion)

54. India Automotive Catalytic Converter Market, By Type, 2020-2033 (USD Billion)

55. South America Automotive Catalytic Converter Market, By Vehicle Type, 2020-2033 (USD Billion)

56. South America Automotive Catalytic Converter Market, By Material, 2020-2033 (USD Billion)

57. South America Automotive Catalytic Converter Market, By Type, 2020-2033 (USD Billion)

58. Brazil Automotive Catalytic Converter Market, By Vehicle Type, 2020-2033 (USD Billion)

59. Brazil Automotive Catalytic Converter Market, By Material, 2020-2033 (USD Billion)

60. Brazil Automotive Catalytic Converter Market, By Type, 2020-2033 (USD Billion)

61. Middle East and Africa Automotive Catalytic Converter Market, By Vehicle Type, 2020-2033 (USD Billion)

62. Middle East and Africa Automotive Catalytic Converter Market, By Material, 2020-2033 (USD Billion)

63. Middle East and Africa Automotive Catalytic Converter Market, By Type, 2020-2033 (USD Billion)

64. UAE Automotive Catalytic Converter Market, By Vehicle Type, 2020-2033 (USD Billion)

65. UAE Automotive Catalytic Converter Market, By Material, 2020-2033 (USD Billion)

66. UAE Automotive Catalytic Converter Market, By Type, 2020-2033 (USD Billion)

67. South Africa Automotive Catalytic Converter Market, By Vehicle Type, 2020-2033 (USD Billion)

68. South Africa Automotive Catalytic Converter Market, By Material, 2020-2033 (USD Billion)

69. South Africa Automotive Catalytic Converter Market, By Type, 2020-2033 (USD Billion)

List of Figures 

1. Global Automotive Catalytic Converter Market Segmentation

2. Global Automotive Catalytic Converter Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top- Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Automotive Catalytic Converter Market Attractiveness Analysis By Vehicle Type

9. Global Automotive Catalytic Converter Market Attractiveness Analysis By Material 

10. Global Automotive Catalytic Converter Market Attractiveness Analysis By Type

11. Global Automotive Catalytic Converter Market Attractiveness Analysis By Region

12. Global Automotive Catalytic Converter Market: Dynamics

13. Global Automotive Catalytic Converter Market Share By Vehicle Type (2023 & 2033)

14. Global Automotive Catalytic Converter Market Share By Material (2023 & 2033)

15. Global Automotive Catalytic Converter Market Share By Type (2023 & 2033)

16. Global Automotive Catalytic Converter Market Share By Regions (2023 & 2033)

17. Global Automotive Catalytic Converter Market Share By Company (2023)

This study forecasts revenue at global, regional, and country levels from 2020 to 2033. The Brainy Insights has segmented the global automotive catalytic converter based on below mentioned segments:

Global Automotive Catalytic Converter Market by Vehicle Type:

  • Light Commercial Vehicles
  • Passenger Cars

Global Automotive Catalytic Converter Market by Material:

  • Palladium
  • Platinum
  • Rhodium

Global Automotive Catalytic Converter Market by Type:

  • Four-Way Catalytic Converter (FWCC)
  • Three-Way Oxidation-Reduction Catalytic Converter
  • Two-Way Oxidation Catalytic Converter
  • Diesel Oxidation Catalyst

Global Automotive Catalytic Converter by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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