Air Ambulance Market

Air Ambulance Market Size by Aircraft Type (Fixed-Wing and Rotary-Wing), Service Type (Hospital-Based, Independent and Government), Application, Global Industry Analysis, Share, Growth, Trends, and Forecast 2022 to 2030

Base Year: 2021 Historical Data: 2019-20
  • Report ID: TBI-13256
  • Published Date: Jan, 2023
  • Pages: 236
  • Category: Healthcare
  • Format: PDF
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The global air ambulance market is expected to grow from USD 8.65 billion in 2022 to USD 20.07 billion by 2030, at a CAGR of 11.10% from 2022-2030. The North American air ambulance market is expected to maintain its dominance during the forecast period.

Market Introduction:

A vehicle is used to move people, things, and services. A vehicle's primary purpose is to facilitate the movement of people or goods. A vehicle explicitly made to transport patients to hospitals is an ambulance. In an emergency, they are also used to convey medical supplies. They are essential in the initial stages of patient care and are furnished with the fundamental medical tools needed to maintain the patient's stabilisation. An ambulance is also an emergency vehicle since it is used when a situation arises that calls for a quick response. The severity and risk of accidents, disasters, and other crises necessitate using vehicles like ambulances stocked with life-saving medical equipment. There are various kinds of ambulances, including standard, private, mobile ICU, and nursing care vans. An air ambulance is an emergency vehicle which travels by air. It is an aircraft with medications, machines and personnel necessary to offer emergency first-aid, similar to an ambulance van. Ambulances are furnished with anything from sophisticated medical equipment seen in hospitals to essential life-supporting medications and equipment. Emergency ambulances move patients from one site to the hospital for care in responding to emergencies. A disease or an injury could be an emergency. The emergency ambulance is always accompanied by paramedics and EMTs (emergency medical technicians) qualified to treat patients outside a hospital or emergency room.

Air Ambulance Market Size

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Recent Development

December 2022 - With opening a new air ambulance hub in Dalhart, Apollo MedFlight can now provide more immediate emergency transport services to locals everywhere. They have teamed with Dallam and Hartley Counties to provide memberships to every resident in those two counties. This is something that will benefit the entire region. The complimentary one-year memberships, available to all Dallam and Hartley Counties residents, entered into effect on October 1. Additionally, Apollo and the Dallam Hartley Counties Hospital District have partnered.

October 2022 - Two air mobility projects launched by the AI and Robotics Technology Park (ARTPARK), a not-for-profit organisation supported by the Indian Institute of Science (IISc), have the potential to significantly alter the healthcare industry. One of them is the creation of an unmanned aerial vehicle (UAV) for the delivery of human organs, and the other is the ambitious "Aero108" air ambulance, which has room for one patient, one operator, one paramedic (humanoid), and the patient's life support systems. Additionally, the car is capable of carrying 350 kilogrammes of useful stuff.

Market Dynamics:

Drivers

The increasing incidence of acute cardiovascular conditions – The modern world is associated with information technology and all aspects of economic units revolve around it. The transformation towards digitisation and automation has led to a majority of the job becoming sedentary in nature. The long working hours of an average individual divert them towards an unhealthy lifestyle given the lack of time and tiring schedules. The consumption of ultra-processed food with high-sugar content has increased with the growing expansion of food retail chains like McDonalds, dominoes, pizza hut and burger king. . The sedentary lifestyle combined with an unhealthy diet and no physical exercise has increased the incidence of cardiovascular diseases, among other acute and chronic conditions. Furthermore, the increasing global geriatric population is also vulnerable to cardiovascular diseases. The rising number of cardiac arrests and heart attacks in healthy young individuals has also become common. Acute cardiovascular diseases or cardiac arrests, and heart attacks are quick. Time is of the essence when it comes to cardiovascular diseases. Emergency medical aid is highly critical in these circumstances. Absence of which can lead to death. The need to treat patients quickly with life-threatening conditions can be met by air ambulances equipped with life-saving drugs, machines, and medical devices. They are quick in transportation, meaning the patient is delivered the necessary care without any delay, unlike road ambulance transportation. Therefore, the increasing incidence of cardiovascular diseases and conditions will propel the global air ambulance market’s growth.

Restraints:

Air ambulance is expensive – Air travel under normal circumstances is costly as it is. Air travel is the fastest mode of transportation or travel. The speed and time efficiency accorded by air travel is the driving force behind the high prices it demands. Air transportation utilises state-of-the-art technology, machines and equipment that create aircraft required for air travel. These machines, equipment and technology behind it are costly. Furthermore, the professionals who fly these aircraft are qualified, trained and skilled professionals who are also costly to hire. Air ambulances must be equipped with the necessary medicine logistics, including bedding, equipment, medication, devices and doctors or EMTs. The expensive nature of air ambulances and their services will limit the market's growth.

Opportunities:

Increasing government healthcare expenditureThe per capita medical healthcare expenditure varies across economies over a wide range. The developed countries have the highest per capita income, while the smallest, and under-developed countries have the lowest expenditure. The air ambulance market is predominantly private, given the lack of demand, considering the majority of the population cannot afford these services. However, the covid 19 pandemic has brought about the failures of government healthcare infrastructure and services in developed and underdeveloped countries. Government authorities worldwide have renewed their healthcare policies and infrastructure. They have focused on developing a better, more advanced, and effective healthcare sector. The governments have increased healthcare expenditure to improve the accessibility, affordability and quality of healthcare services with wider coverage. The increased expenditure will be utilised in developing state-owned air ambulances or occupying them for private players to be commissioned in public healthcare, given their efficiency in saving lives. The increased expenditure will also focus on teaching, training and inducting medical professionals for the understaffed first responders. Additionally, the increasing disposable income has increased the demand for air ambulances, encouraging the private players to improve and expand their services, thereby offering lucrative opportunities in the global market for the forecast period.

Challenges:

Lack of accessibility – The majority of the world's population is poor. They can barely afford three meals a day. The government is responsible for the welfare of every citizen, especially the ones who are poor and marginalised. Therefore, social services like education, health, food, water and sanitation are government responsibilities. These services are offered to all those in need. They need to be public. However, the underfunded and understaffed government healthcare institutions cannot cater to every citizen in need. The supply side of emergency first responders, including fire and EMTs, does not match the needs of the citizenry. The road ambulances are less than what is needed to meet all healthcare demands. The private players exploit such a market gap. However, the high prices of private healthcare are not accessible or affordable for the majority of the country's population. The private air ambulances are inaccessible to the majority, given their expensive natures and lack of awareness and information about these in the public domain. The underfunded public healthcare institutions cannot afford these ambulances, increasing the inaccessibility of these services.

Regional segmentation analysis:

The regions analysed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. The North American region emerged as the most significant global air ambulance market, with a 46.81% market revenue share in 2022. The North American region is home to the two most developed countries of the world, the United States and Canada. They have a high per capita expenditure in the healthcare sector. Their healthcare infrastructure is highly developed, and the presence of significant government and private medical, biotechnology, pharmaceuticals and IT companies drive innovation in the air ambulance market. The high disposable income in the region also contributes to the rising demand for private air ambulances. The increasing incidence of acute conditions like cardiac arrests, heart attacks, accidents and trauma cases has propelled the demand for the air ambulance. A significant geriatric population also contributes to the rising need for air ambulances for emergency and non-emergency purposes. The wide reimbursement policy coverage also contributes to the market's development.

North America Region Air Ambulance Market Share in 2022 - 46.81%

 

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Aircraft type segment analysis

The aircraft type segment is divided into fixed-wing and rotary-wing. The rotary wing segment dominated the market with a market share of around 76% in 2022. Rotary-wing aircraft types are helicopters. They can take off and land vertically. They can land anywhere. They offer more or less the same speed as that fixed-wing aircraft. The flexibility, efficiency, versatility and time-saving features of rotary-wing aircraft drive its dominance in the market. Furthermore, they are cost-effective and ideal for a short to medium range of operation. They are cheaper than fixed-wing aircraft, increasing their demand by private hospitals or air ambulance providers. Rotary-wing aircraft are deployed for a variety of purposes and in a variety of terrains. They rescue accident victims from roads, mountains, lakes or other treacherous terrains. They are used to transport trauma cases or transplant patients. They are also used to transport transplanted organs.

Service type segment analysis

The service type segment is divided into hospital-based, independent and government. The independent segment dominated the market with a market share of around 45% in 2022. Independent segments are solely focused on offering air ambulances, which increases their efficiency and delivery time. Unlike the other two segments, they are highly effective and experts in the field. They partner with hospitals, government institutions or individuals according to their needs, requirements and demands. The operation of a vast number of air ambulances under their ambit allows them to reduce per capita expenditure. Independent contractors are ideal for hospitals as they don't have to worry about the logistics, maintenance and other details associated with owning an air ambulance/s. A hospital can focus its money, time and attention on bettering its primary roles and responsibilities.

Application segment analysis

The application segment is divided into inter-facility, organ transplant logistics, infectious disease services, rescue helicopter service, overweight patient transport, neonatal and paediatric transport and others. The rescue helicopter service segment dominated the market with a market share of around 27% in 2022. Natural disasters, or man-made disasters, accidents etc., can lead to several causalities and injured patients. Air ambulances are sought during these incidents, given that the road access is blocked with debris. Adventure accidents during treks climb, rappelling etc., often require helicopter rescue or medical evacuation through the air. Air ambulances are ideal in these instances. The increasing number of accidents and trauma cases has also contributed to the rising demand for rescue helicopter services. The growing congestion on roads is also a significant factor in increasing the demand for the segment.

Some of the Key Market Players:
  • Acadian Ambulance
  • Air Methods Corporation
  • American Air Ambulance
  • Babcock Scandinavians Air Ambulance
  • European Air Ambulance
  • Express Air Medical Transport
  • Express Aviation Services
  • Lifeguard Ambulance Service LLC
  • PHI Air Medical
  • REVA Inc.

Report Description: 

Attribute Description
Market Size Revenue (USD Billion)
Market size value in 2022 USD 8.65 Billion
Market size value in 2030 USD 20.07 Billion
CAGR (2022 to 2030) 11.10%
Historical data 2019-2020
Base Year 2021
Forecast 2022-2030
Regional Segments The regions examined for the market are Europe, Asia Pacific, North America, South America, and Middle East & Africa.
Segments The research segment is based on aircraft type, service type and application.

Frequesntly Asked Questions

As per The Brainy Insights, the size of the air ambulance market was valued at USD 8.65 billion in 2022 to USD 20.07 billion by 2030.

Global air ambulance market is growing at a CAGR of 11.10% during the forecast period 2022-2030.

The market's growth will be influenced by the increasing incidence of acute cardiovascular conditions.

Air ambulance is expensive and that could hamper the market growth.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis by Aircraft Type
          4.3.2. Market Attractiveness Analysis by Service Type
          4.3.3. Market Attractiveness Analysis by Application
          4.3.4. Market Attractiveness Analysis by Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. The increasing incidence of acute cardiovascular conditions
    5.3. Restraints
          5.3.1. Air ambulance is expensive
    5.4. Opportunities
          5.4.1. Increasing government healthcare expenditure
    5.5. Challenges
          5.5.1. Lack of accessibility

6. Global Air Ambulance Market Analysis and Forecast, By Aircraft Type
    6.1. Segment Overview
    6.2. Fixed-Wing
    6.3. Rotary-Wing

7. Global Air Ambulance Market Analysis and Forecast, By Service Type
    7.1. Segment Overview
    7.2. Hospital-Based
    7.3. Independent
    7.4. Government

8. Global Air Ambulance Market Analysis and Forecast, By Application
    8.1. Segment Overview
    8.2. Inter-Facility
    8.3. Organ Transplant Logistics
    8.4. Infectious Disease Services
    8.5. Rescue Helicopter Service
    8.6. Overweight Patient Transport
    8.7. Neonatal and Paediatric Transport
    8.8. Others

9. Global Air Ambulance Market Analysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
    9.5. South America
          9.5.1. Brazil
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa

10. Global Air Ambulance Market-Competitive Landscape
    10.1. Overview
    10.2. Market Share of Key Players in the Air Ambulance Market
          10.2.1. Global Company Market Share
          10.2.2. North America Company Market Share
          10.2.3. Europe Company Market Share
          10.2.4. APAC Company Market Share
    10.3. Competitive Situations and Trends
          10.3.1. Service Type Launches and Developments
          10.3.2. Partnerships, Collaborations, and Agreements
          10.3.3. Mergers & Acquisitions
          10.3.4. Expansions

11. Company Profiles
    11.1. Acadian Ambulance
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company Service Type Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. Air Methods Corporation
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company Service Type Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. American Air Ambulance
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company Service Type Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. Babcock Scandinavians Air Ambulance
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company Service Type Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis
    11.5. European Air Ambulance
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company Service Type Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis
    11.6. Express Air Medical Transport
          11.6.1. Business Overview
          11.6.2. Company Snapshot
          11.6.3. Company Market Share Analysis
          11.6.4. Company Service Type Portfolio
          11.6.5. Recent Developments
          11.6.6. SWOT Analysis
    11.7. Express Aviation Services
          11.7.1. Business Overview
          11.7.2. Company Snapshot
          11.7.3. Company Market Share Analysis
          11.7.4. Company Service Type Portfolio
          11.7.5. Recent Developments
          11.7.6. SWOT Analysis
    11.8. Lifeguard Ambulance Service LLC
          11.8.1. Business Overview
          11.8.2. Company Snapshot
          11.8.3. Company Market Share Analysis
          11.8.4. Company Service Type Portfolio
          11.8.5. Recent Developments
          11.8.6. SWOT Analysis
    11.9. PHI Air Medical
          11.9.1. Business Overview
          11.9.2. Company Snapshot
          11.9.3. Company Market Share Analysis
          11.9.4. Company Service Type Portfolio
          11.9.5. Recent Developments
          11.9.6. SWOT Analysis
    11.10. REVA Inc.
          11.10.1. Business Overview
          11.10.2. Company Snapshot
          11.10.3. Company Market Share Analysis
          11.10.4. Company Service Type Portfolio
          11.10.5. Recent Developments
          11.10.6. SWOT Analysis
 

List of Table

1. Global Air Ambulance Market, By Aircraft Type, 2019-2030 (USD Billion) 

2. Global Fixed-Wing Air Ambulance Market, By Region, 2019-2030 (USD Billion) 

3. Global Rotary-Wing Air Ambulance Market, By Region, 2019-2030 (USD Billion) 

4. Global Air Ambulance Market, By Service Type, 2019-2030 (USD Billion) 

5. Global Hospital-Based Air Ambulance Market, By Region, 2019-2030 (USD Billion) 

6. Global Independent Air Ambulance Market, By Region, 2019-2030 (USD Billion) 

7. Global Government Air Ambulance Market, By Region, 2019-2030 (USD Billion) 

8. Global Air Ambulance Market, By Application, 2019-2030 (USD Billion) 

9. Global Inter-Facility Air Ambulance Market, By Region, 2019-2030 (USD Billion) 

10. Global Organ Transplant Logistics Air Ambulance Market, By Region, 2019-2030 (USD Billion) 

11. Global Infectious Disease Services Air Ambulance Market, By Region, 2019-2030 (USD Billion) 

12. Global Rescue Helicopter Service Air Ambulance Market, By Region, 2019-2030 (USD Billion) 

13. Global Overweight Patient Transport Air Ambulance Market, By Region, 2019-2030 (USD Billion) 

14. Global Neonatal and Paediatric Transport Air Ambulance Market, By Region, 2019-2030 (USD Billion) 

15. Global Others Air Ambulance Market, By Region, 2019-2030 (USD Billion) 

16. Global Air Ambulance Market, By Region, 2019-2030 (USD Billion) 

17. North America Air Ambulance Market, By Aircraft Type, 2019-2030 (USD Billion) 

18. North America Air Ambulance Market, By Service Type, 2019-2030 (USD Billion) 

19. North America Air Ambulance Market, By Application, 2019-2030 (USD Billion) 

20. U.S. Air Ambulance Market, By Aircraft Type, 2019-2030 (USD Billion) 

21. U.S. Air Ambulance Market, By Service Type, 2019-2030 (USD Billion) 

22. U.S. Air Ambulance Market, By Application, 2019-2030 (USD Billion) 

23. Canada Air Ambulance Market, By Aircraft Type, 2019-2030 (USD Billion) 

24. Canada Air Ambulance Market, By Service Type, 2019-2030 (USD Billion) 

25. Canada Air Ambulance Market, By Application, 2019-2030 (USD Billion) 

26. Mexico Air Ambulance Market, By Aircraft Type, 2019-2030 (USD Billion) 

27. Mexico Air Ambulance Market, By Service Type, 2019-2030 (USD Billion) 

28. Mexico Air Ambulance Market, By Application, 2019-2030 (USD Billion) 

29. Europe Air Ambulance Market, By Aircraft Type, 2019-2030 (USD Billion) 

30. Europe Air Ambulance Market, By Service Type, 2019-2030 (USD Billion) 

31. Europe Air Ambulance Market, By Application, 2019-2030 (USD Billion) 

32. Germany Air Ambulance Market, By Aircraft Type, 2019-2030 (USD Billion) 

33. Germany Air Ambulance Market, By Service Type, 2019-2030 (USD Billion) 

34. Germany Air Ambulance Market, By Application, 2019-2030 (USD Billion) 

35. France Air Ambulance Market, By Aircraft Type, 2019-2030 (USD Billion) 

36. France Air Ambulance Market, By Service Type, 2019-2030 (USD Billion) 

37. France Air Ambulance Market, By Application, 2019-2030 (USD Billion) 

38. U.K. Air Ambulance Market, By Aircraft Type, 2019-2030 (USD Billion) 

39. U.K. Air Ambulance Market, By Service Type, 2019-2030 (USD Billion) 

40. U.K. Air Ambulance Market, By Application, 2019-2030 (USD Billion) 

41. Italy Air Ambulance Market, By Aircraft Type, 2019-2030 (USD Billion) 

42. Italy Air Ambulance Market, By Service Type, 2019-2030 (USD Billion) 

43. Italy Air Ambulance Market, By Application, 2019-2030 (USD Billion) 

44. Spain Air Ambulance Market, By Aircraft Type, 2019-2030 (USD Billion) 

45. Spain Air Ambulance Market, By Service Type, 2019-2030 (USD Billion) 

46. Spain Air Ambulance Market, By Application, 2019-2030 (USD Billion) 

47. Asia Pacific Air Ambulance Market, By Aircraft Type, 2019-2030 (USD Billion) 

48. Asia Pacific Air Ambulance Market, By Service Type, 2019-2030 (USD Billion) 

49. Asia Pacific Air Ambulance Market, By Application, 2019-2030 (USD Billion) 

50. Japan Air Ambulance Market, By Aircraft Type, 2019-2030 (USD Billion) 

51. Japan Air Ambulance Market, By Service Type, 2019-2030 (USD Billion) 

52. Japan Air Ambulance Market, By Application, 2019-2030 (USD Billion) 

53. China Air Ambulance Market, By Aircraft Type, 2019-2030 (USD Billion) 

54. China Air Ambulance Market, By Service Type, 2019-2030 (USD Billion) 

55. China Air Ambulance Market, By Application, 2019-2030 (USD Billion) 

56. India Air Ambulance Market, By Aircraft Type, 2019-2030 (USD Billion) 

57. India Air Ambulance Market, By Service Type, 2019-2030 (USD Billion) 

58. India Air Ambulance Market, By Application, 2019-2030 (USD Billion) 

59. South America Air Ambulance Market, By Aircraft Type, 2019-2030 (USD Billion) 

60. South America Air Ambulance Market, By Service Type, 2019-2030 (USD Billion) 

61. South America Air Ambulance Market, By Application, 2019-2030 (USD Billion) 

62. Brazil Air Ambulance Market, By Aircraft Type, 2019-2030 (USD Billion) 

63. Brazil Air Ambulance Market, By Service Type, 2019-2030 (USD Billion) 

64. Brazil Air Ambulance Market, By Application, 2019-2030 (USD Billion) 

65. Middle East and Africa Air Ambulance Market, By Aircraft Type, 2019-2030 (USD Billion) 

66. Middle East and Africa Air Ambulance Market, By Service Type, 2019-2030 (USD Billion) 

67. Middle East and Africa Air Ambulance Market, By Application, 2019-2030 (USD Billion) 

68. UAE Air Ambulance Market, By Aircraft Type, 2019-2030 (USD Billion) 

69. UAE Air Ambulance Market, By Service Type, 2019-2030 (USD Billion) 

70. UAE Air Ambulance Market, By Application, 2019-2030 (USD Billion) 

71. South Africa Air Ambulance Market, By Aircraft Type, 2019-2030 (USD Billion) 

72. South Africa Air Ambulance Market, By Service Type, 2019-2030 (USD Billion) 

73. South Africa Air Ambulance Market, By Application, 2019-2030 (USD Billion) 

List of Figures 

1. Global Air Ambulance Market Segmentation

2. Air Ambulance Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Air Ambulance Market Attractiveness Analysis by Aircraft Type

9. Global Air Ambulance Market Attractiveness Analysis by Service Type

10. Global Air Ambulance Market Attractiveness Analysis by Application

11. Global Air Ambulance Market Attractiveness Analysis by Region

12. Global Air Ambulance Market: Dynamics

13. Global Air Ambulance Market Share by Aircraft Type (2022 & 2030)

14. Global Air Ambulance Market Share by Service Type (2022 & 2030)

15. Global Air Ambulance Market Share by Application (2022 & 2030)

16. Global Air Ambulance Market Share by Regions (2022 & 2030)

17. Global Air Ambulance Market Share by Company (2021)

 

This study forecasts revenue at global, regional, and country levels from 2019 to 2030. The Brainy Insights has segmented the air ambulance market based on below mentioned segments:

Air Ambulance Market by Aircraft Type:

  • Fixed-Wing
  • Rotary-Wing

Air Ambulance Market by Service Type:

  • Hospital-Based
  • Independent
  • Government

Air Ambulance Market by Application:

  • Inter-Facility
  • Organ Transplant Logistics
  • Infectious Disease Services
  • Rescue Helicopter Service
  • Overweight Patient Transport
  • Neonatal and Paediatric Transport
  • Others

Air Ambulance Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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