AI-Powered Stock Trading Platform Market

AI-Powered Stock Trading Platform Market Size by Type (Automated Trading, Algorithmic Trading, High-Frequency Trading and Quantitative Trading), Application (SMEs and Large Enterprises), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2024 to 2033

Base Year: 2023 Historical Data: 2020-22
  • Report ID: TBI-14348
  • Published Date: May, 2024
  • Pages: 238
  • Category: Information Technology & Semiconductors
  • Format: PDF
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The global AI-Powered Stock Trading Platform market generated USD 2.15 Billion revenue in 2023 and is projected to grow at a CAGR of 10.24% from 2024 to 2033. The market is expected to reach USD 5.70 Billion by 2033. Investors increasingly recognize the potential benefits of AI-powered trading platforms, including improved performance, reduced risk, and enhanced portfolio diversification. As a result, there is a growing demand for these platforms among institutional and retail investors, driving market growth. Furthermore, the competitive landscape of the AI-powered stock trading platform market is evolving rapidly, with established financial institutions, fintech startups, and technology companies competing to offer innovative solutions. This competition fosters innovation and drives continuous improvement in platform features and functionality.

Market Introduction:

An AI-powered stock trading platform utilizes artificial intelligence algorithms and advanced data analytics to facilitate trading activities in financial markets. These platforms leverage ML, natural language processing, and other AI techniques to analyze real-time market data. By processing complex data sets and identifying patterns, trends, and market signals, they aid traders in making informed decisions and executing trades swiftly and efficiently. These AI-powered stock trading platforms offer a range of features, including predictive analytics to forecast market movements, sentiment analysis to gauge market sentiment, risk assessment tools to manage investment risks, and automated trading capabilities to execute trades based on predefined criteria. Additionally, they often provide customizable dashboards and reporting tools to monitor portfolio performance and track key metrics. AI-powered stock Trading Platforms aim to enhance trading efficiency, improve decision-making processes, and maximize user investment returns.

AI-Powered Stock Trading Platform Market Size

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Recent Development
  • In January 2024: Axyon AI, an innovative Italian AI fintech firm, has successfully concluded its most recent funding cycle, spearheaded by Montage Ventures, a prominent venture capital firm based in the United States. Joining forces with The Techshop SGR and supported by additional angel investors, this financing round symbolizes a pivotal moment in Axyon AI's mission to transform the Asset Management sector through state-of-the-art AI solutions.
  • In May 2021: Super Micro Computer, a technology infrastructure firm, has recently launched a fresh stock offering to bolster its operations, including expansions in manufacturing capacity and increased investments in research and development. Benefiting from Wall Street's growing interest in AI investments, the company has emerged as one of the top performers, witnessing its stock surge by over 900% in the past year. However, the advancements in AI have also prompted some insider selling of the company's shares.

Market Dynamics:

Drivers

Advanced Analytics and Prediction - AI-powered platforms offer advanced analytics and prediction capabilities, leveraging ML algorithms to analyze vast financial data smoothly and accurately. This characteristic enables traders to make more informed decisions based on predictive insights, improving trading outcomes.

Automation and Efficiency - These platforms automate various aspects of the trading process, including trade execution, portfolio management, and risk assessment. By streamlining workflows and reducing manual intervention, AI-powered trading platforms enhance operational efficiency and enable traders to react faster to market changes.

Risk Management and Compliance - AI algorithms can evaluate and address risks more effectively and efficiently by continuously monitoring market conditions and identifying potential threats to investment portfolios. Additionally, these platforms help ensure adherence to regulatory necessities by automating compliance checks and reporting processes, lowering the risk of regulatory infringements.

Restraints:

Regulatory Challenges - Regulatory bodies often need help keeping pace with the ongoing improvements in AI technology within the financial sector. As a result, there may be regulatory uncertainty or delays in implementing clear guidelines for AI-powered trading platforms. Compliance with existing regulations can also pose challenges, especially regarding transparency, algorithmic trading, and data privacy.

Data Quality and Bias - The performance of AI algorithms strongly depends on the quality and variety of the data used for training. Biases in recorded data can show inaccurate predictions or reinforce existing market biases. Ensuring data quality, addressing bias issues, and maintaining data privacy standards are ongoing challenges for AI-powered trading platforms.

Opportunities:

Expanded Market Reach - AI-powered trading platforms have the potential to democratize access to the financial industry by offering low-cost, user-friendly solutions to retail investors. This expansion of market reach can drive significant growth opportunities, especially in emerging markets where access to sophisticated trading tools may be limited.

Customized Investment Solutions - AI algorithms can study and analyze individual investor preferences, risk profiles, and financial goals to offer personalized investment recommendations and tailored trading strategies. By providing customized investment solutions, AI-powered platforms can attract more investors and enhance customer satisfaction and loyalty.

Challenges:

Cybersecurity and Data Privacy Risks - AI-powered trading platforms handle enormous volumes of sensitive financial data, making them attractive targets for cyber-attacks and data breaches. Ensuring robust cybersecurity standards, such as access controls, encryption, and intrusion detection systems, is necessary to protect against unauthorized access, data theft, and manipulation of trading algorithms. Additionally, complying with data privacy norms, such as CCPA and GDPR, adds complexity to data handling practices within AI-powered trading platforms.

Market Volatility and Systemic Risks - AI-powered trading algorithms can amplify market volatility and contribute to systemic risks, especially during high-frequency trading or algorithmic trading strategies. Rapidly changing market dynamics and interconnectedness between trading algorithms can lead to cascading effects and instability, posing challenges for market regulators and participants in managing systemic risks.

Regional segmentation analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. North America emerged as the most prominent global AI-Powered Stock Trading Platform market, with a 44.28% market revenue share in 2023.

North America is a global technological innovation and entrepreneurship leader, particularly the United States. It is home to numerous tech startups, research institutions, and technology giants that drive AI, machine learning, and data analytics advancements. This innovation ecosystem fosters the development of cutting-edge AI-powered trading platforms and attracts investment from domestic and international markets. Furthermore, North America has a highly developed financial ecosystem with deep capital markets, venture capital firms, and institutional investors willing to fund innovative startups and technology initiatives. The availability of capital enables AI-powered trading platform developers to invest in research and development, infrastructure, and talent acquisition, driving product innovation and market expansion. Additionally, North America has well-established regulatory frameworks governing financial markets, providing clarity and stability for AI-powered trading platform operators and investors. Regulatory oversight ensures market integrity, transparency, and investor protection, fostering trust in algorithmic trading systems and encouraging adoption among institutional investors and retail traders. Importantly, North America boasts robust financial infrastructure, including stock exchanges, trading platforms, and clearinghouses, that support high-frequency trading and algorithmic trading strategies. The region's advanced trading infrastructure, low-latency connectivity, and access to market data facilitate developing and deploying AI-powered trading algorithms, giving North American firms a competitive edge in the global market. Besides, North America attracts top talent worldwide in computer science, data science, and quantitative finance, providing AI-powered trading platform developers with access to skilled professionals and expertise. The region's vibrant tech community, world-class universities, and research institutions nurture talent and encourage interdisciplinary collaboration, driving innovation in AI-powered trading technologies.

North America Region AI-Powered Stock Trading Platform Market Share in 2023 - 44.28%

 

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Type Segment Analysis

The type segment is divided into automated trading, algorithmic trading, high-frequency trading and quantitative trading. The quantitative trading segment dominated the market, with a share of around 44.21% in 2023. Quantitative trading relies on sophisticated algorithms and mathematical models to analyze massive financial data and identify trading opportunities. AI-powered stock trading platforms leverage machine learning and data analytics techniques to extract insights from historical data, market trends, and real-time information. This factor enables traders to make data-driven investment judgments quickly and accurately. In addition, quantitative trading employs algorithmic trading strategies that automate the implementation of trades based on predefined standards, market signals, and risk parameters. AI-powered stock trading platforms enable the development and deployment of complex algorithmic strategies, such as statistical arbitrage, trend following, and mean reversion, which can exploit market inefficiencies and generate alpha for investors. Moreover, quantitative trading platforms incorporate advanced risk management techniques and portfolio optimization algorithms to manage risk exposures, diversify investment portfolios, and maximize risk-adjusted returns. AI-powered platforms can analyze portfolio performance, assess risk factors, and dynamically adjust investment allocations in response to changing market conditions, helping investors achieve their financial objectives while mitigating downside risks.

Application Segment Analysis

The application segment is classified into SMEs and large enterprises. The large enterprises segment dominated the market, with a share of around 67.92% in 2023. Large enterprises have substantial financial resources to invest in R&D, technology infrastructure, and talent acquisition for developing AI-powered stock trading platforms. These companies can allocate significant budgets to build robust trading systems, acquire cutting-edge technology, and hire skilled professionals, giving them a competitive advantage in the market. Additionally, large enterprises often operate at a scale and scope that smaller competitors cannot match. They have extensive networks, customer bases, and market reach, enabling them to deploy AI-powered trading platforms to a broader audience of institutional clients, retail investors, and trading partners. This scale provides large enterprises with economies of scale, cost efficiencies, and market influence, allowing them to dominate the AI-powered stock trading platform market. Moreover, large enterprises typically have established brand reputations, industry expertise, and customer trust built over years of operation. Investors, financial institutions, and regulatory bodies are more likely to trust and adopt AI-powered stock trading platforms developed by reputable and well-established enterprises, enhancing their market dominance and credibility in the financial industry.

Some of the Key Market Players:
  • Alpaca
  • Accern
  • Axyon AI
  • BlackBoxStocks
  • Danelfin
  • EquBot
  • JARVIS
  • Kavout
  • Maika
  • Sentient Technologies
  • Tickeron
  • Trade Ideas
  • TrendSpider
  • VantagePoint
  • Yewno|Edge

Report Description:

Attribute Description
Market Size Revenue (USD Billion)
Market size value in 2023 USD 2.15 Billion
Market size value in 2033 USD 5.70 Billion
CAGR (2024 to 2033) 10.24%
Historical data 2020-2022
Base Year 2023
Forecast 2024-2033
Region The regions analyzed for the market are Asia Pacific, Europe, South America, North America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
Segments Type and Application

Frequesntly Asked Questions

As per The Brainy Insights, the size of the AI-powered stock trading platform market was valued at USD 2.15 billion in 2023 to USD 5.70 billion by 2033.

The global AI-powered stock trading platform market is growing at a CAGR of 10.24% during the forecast period 2024-2033.

North America became the largest market for AI-powered stock trading platform.

Advanced analytics, prediction, automation, and efficiency drive the market's growth.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Type
          4.3.2. Market Attractiveness Analysis By Application
          4.3.3. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Advanced Analytics and Prediction
          5.2.2. Automation and Efficiency
    5.3. Restraints
          5.3.1. Regulatory Challenges
    5.4. Opportunities
          5.4.1. Expanded Market Reach
    5.5. Challenges
          5.5.1. Cybersecurity and Data Privacy Risks

6. Global AI-Powered Stock Trading Platform Market Analysis and Forecast, By Type
    6.1. Segment Overview
    6.2. Automated Trading
    6.3. Algorithmic Trading
    6.4. High-Frequency Trading
    6.5. Quantitative Trading

7. Global AI-Powered Stock Trading Platform Market Analysis and Forecast, By Application
    7.1. Segment Overview
    7.2. SMEs
    7.3. Large Enterprises

8. Global AI-Powered Stock Trading Platform Market Analysis and Forecast, By Regional Analysis
    8.1. Segment Overview
    8.2. North America
          8.2.1. U.S.
          8.2.2. Canada
          8.2.3. Mexico
    8.3. Europe
          8.3.1. Germany
          8.3.2. France
          8.3.3. U.K.
          8.3.4. Italy
          8.3.5. Spain
    8.4. Asia-Pacific
          8.4.1. Japan
          8.4.2. China
          8.4.3. India
    8.5. South America
          8.5.1. Brazil
    8.6. Middle East and Africa
          8.6.1. UAE
          8.6.2. South Africa

9. Global AI-Powered Stock Trading Platform Market-Competitive Landscape
    9.1. Overview
    9.2. Market Share of Key Players in the AI-Powered Stock Trading Platform Market
          9.2.1. Global Company Market Share
          9.2.2. North America Company Market Share
          9.2.3. Europe Company Market Share
          9.2.4. APAC Company Market Share
    9.3. Competitive Situations and Trends
          9.3.1. Product Launches and Developments
          9.3.2. Partnerships, Collaborations, and Agreements
          9.3.3. Mergers & Acquisitions
          9.3.4. Expansions

10. Company Profiles
    10.1. Alpaca
          10.1.1. Business Overview
          10.1.2. Company Snapshot
          10.1.3. Company Market Share Analysis
          10.1.4. Company Product Portfolio
          10.1.5. Recent Developments
          10.1.6. SWOT Analysis
    10.2. Accern
          10.2.1. Business Overview
          10.2.2. Company Snapshot
          10.2.3. Company Market Share Analysis
          10.2.4. Company Product Portfolio
          10.2.5. Recent Developments
          10.2.6. SWOT Analysis
    10.3. Axyon AI
          10.3.1. Business Overview
          10.3.2. Company Snapshot
          10.3.3. Company Market Share Analysis
          10.3.4. Company Product Portfolio
          10.3.5. Recent Developments
          10.3.6. SWOT Analysis
    10.4. BlackBoxStocks
          10.4.1. Business Overview
          10.4.2. Company Snapshot
          10.4.3. Company Market Share Analysis
          10.4.4. Company Product Portfolio
          10.4.5. Recent Developments
          10.4.6. SWOT Analysis
    10.5. Danelfin
          10.5.1. Business Overview
          10.5.2. Company Snapshot
          10.5.3. Company Market Share Analysis
          10.5.4. Company Product Portfolio
          10.5.5. Recent Developments
          10.5.6. SWOT Analysis
    10.6. EquBot
          10.6.1. Business Overview
          10.6.2. Company Snapshot
          10.6.3. Company Market Share Analysis
          10.6.4. Company Product Portfolio
          10.6.5. Recent Developments
          10.6.6. SWOT Analysis
    10.7. JARVIS
          10.7.1. Business Overview
          10.7.2. Company Snapshot
          10.7.3. Company Market Share Analysis
          10.7.4. Company Product Portfolio
          10.7.5. Recent Developments
          10.7.6. SWOT Analysis
    10.8. Kavout
          10.8.1. Business Overview
          10.8.2. Company Snapshot
          10.8.3. Company Market Share Analysis
          10.8.4. Company Product Portfolio
          10.8.5. Recent Developments
          10.8.6. SWOT Analysis
    10.9. Maika
          10.9.1. Business Overview
          10.9.2. Company Snapshot
          10.9.3. Company Market Share Analysis
          10.9.4. Company Product Portfolio
          10.9.5. Recent Developments
          10.9.6. SWOT Analysis
    10.10. Sentient Technologies
          10.10.1. Business Overview
          10.10.2. Company Snapshot
          10.10.3. Company Market Share Analysis
          10.10.4. Company Product Portfolio
          10.10.5. Recent Developments
          10.10.6. SWOT Analysis
    10.11. Tickeron
          10.11.1. Business Overview
          10.11.2. Company Snapshot
          10.11.3. Company Market Share Analysis
          10.11.4. Company Product Portfolio
          10.11.5. Recent Developments
          10.11.6. SWOT Analysis
    10.12. Trade Ideas
          10.12.1. Business Overview
          10.12.2. Company Snapshot
          10.12.3. Company Market Share Analysis
          10.12.4. Company Product Portfolio
          10.12.5. Recent Developments
          10.12.6. SWOT Analysis
    10.13. TrendSpider
          10.13.1. Business Overview
          10.13.2. Company Snapshot
          10.13.3. Company Market Share Analysis
          10.13.4. Company Product Portfolio
          10.13.5. Recent Developments
          10.13.6. SWOT Analysis
    10.14. VantagePoint
          10.14.1. Business Overview
          10.14.2. Company Snapshot
          10.14.3. Company Market Share Analysis
          10.14.4. Company Product Portfolio
          10.14.5. Recent Developments
          10.14.6. SWOT Analysis
    10.15. Yewno|Edge
          10.15.1. Business Overview
          10.15.2. Company Snapshot
          10.15.3. Company Market Share Analysis
          10.15.4. Company Product Portfolio
          10.15.5. Recent Developments
          10.15.6. SWOT Analysis
 

List of Table

1. Global AI-Powered Stock Trading Platform Market, By Type, 2020-2033 (USD Billion) 

2. Global Automated Trading, AI-Powered Stock Trading Platform Market, By Region, 2020-2033 (USD Billion) 

3. Global Algorithmic Trading, AI-Powered Stock Trading Platform Market, By Region, 2020-2033 (USD Billion) 

4. Global High-Frequency Trading, AI-Powered Stock Trading Platform Market, By Region, 2020-2033 (USD Billion) 

5. Global Quantitative Trading, AI-Powered Stock Trading Platform Market, By Region, 2020-2033 (USD Billion) 

6. Global AI-Powered Stock Trading Platform Market, By Application, 2020-2033 (USD Billion) 

7. Global SMEs, AI-Powered Stock Trading Platform Market, By Region, 2020-2033 (USD Billion) 

8. Global Large Enterprises, AI-Powered Stock Trading Platform Market, By Region, 2020-2033 (USD Billion) 

9. Global AI-Powered Stock Trading Platform Market, By Region, 2020-2033 (USD Billion) 

10. North America AI-Powered Stock Trading Platform Market, By Type, 2020-2033 (USD Billion) 

11. North America AI-Powered Stock Trading Platform Market, By Application, 2020-2033 (USD Billion) 

12. U.S. AI-Powered Stock Trading Platform Market, By Type, 2020-2033 (USD Billion) 

13. U.S. AI-Powered Stock Trading Platform Market, By Application, 2020-2033 (USD Billion) 

14. Canada AI-Powered Stock Trading Platform Market, By Type, 2020-2033 (USD Billion) 

15. Canada AI-Powered Stock Trading Platform Market, By Application, 2020-2033 (USD Billion) 

16. Mexico AI-Powered Stock Trading Platform Market, By Type, 2020-2033 (USD Billion) 

17. Mexico AI-Powered Stock Trading Platform Market, By Application, 2020-2033 (USD Billion) 

18. Europe AI-Powered Stock Trading Platform Market, By Type, 2020-2033 (USD Billion) 

19. Europe AI-Powered Stock Trading Platform Market, By Application, 2020-2033 (USD Billion) 

20. Germany AI-Powered Stock Trading Platform Market, By Type, 2020-2033 (USD Billion) 

21. Germany AI-Powered Stock Trading Platform Market, By Application, 2020-2033 (USD Billion) 

22. France AI-Powered Stock Trading Platform Market, By Type, 2020-2033 (USD Billion) 

23. France AI-Powered Stock Trading Platform Market, By Application, 2020-2033 (USD Billion) 

24. U.K. AI-Powered Stock Trading Platform Market, By Type, 2020-2033 (USD Billion) 

25. U.K. AI-Powered Stock Trading Platform Market, By Application, 2020-2033 (USD Billion) 

26. Italy AI-Powered Stock Trading Platform Market, By Type, 2020-2033 (USD Billion) 

27. Italy AI-Powered Stock Trading Platform Market, By Application, 2020-2033 (USD Billion) 

28. Spain AI-Powered Stock Trading Platform Market, By Type, 2020-2033 (USD Billion) 

29. Spain AI-Powered Stock Trading Platform Market, By Application, 2020-2033 (USD Billion) 

30. Asia Pacific AI-Powered Stock Trading Platform Market, By Type, 2020-2033 (USD Billion) 

31. Asia Pacific AI-Powered Stock Trading Platform Market, By Application, 2020-2033 (USD Billion) 

32. Japan AI-Powered Stock Trading Platform Market, By Type, 2020-2033 (USD Billion) 

33. Japan AI-Powered Stock Trading Platform Market, By Application, 2020-2033 (USD Billion) 

34. China AI-Powered Stock Trading Platform Market, By Type, 2020-2033 (USD Billion) 

35. China AI-Powered Stock Trading Platform Market, By Application, 2020-2033 (USD Billion) 

36. India AI-Powered Stock Trading Platform Market, By Type, 2020-2033 (USD Billion) 

37. India AI-Powered Stock Trading Platform Market, By Application, 2020-2033 (USD Billion) 

38. South America AI-Powered Stock Trading Platform Market, By Type, 2020-2033 (USD Billion) 

39. South America AI-Powered Stock Trading Platform Market, By Application, 2020-2033 (USD Billion) 

40. Brazil AI-Powered Stock Trading Platform Market, By Type, 2020-2033 (USD Billion) 

41. Brazil AI-Powered Stock Trading Platform Market, By Application, 2020-2033 (USD Billion) 

42. Middle East and Africa AI-Powered Stock Trading Platform Market, By Type, 2020-2033 (USD Billion) 

43. Middle East and Africa AI-Powered Stock Trading Platform Market, By Application, 2020-2033 (USD Billion) 

44. UAE AI-Powered Stock Trading Platform Market, By Type, 2020-2033 (USD Billion) 

45. UAE AI-Powered Stock Trading Platform Market, By Application, 2020-2033 (USD Billion) 

46. South Africa AI-Powered Stock Trading Platform Market, By Type, 2020-2033 (USD Billion) 

47. South Africa AI-Powered Stock Trading Platform Market, By Application, 2020-2033 (USD Billion) 

List of Figures 

1. Global AI-Powered Stock Trading Platform Market Segmentation

2. AI-Powered Stock Trading Platform Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global AI-Powered Stock Trading Platform Market Attractiveness Analysis By Type

9. Global AI-Powered Stock Trading Platform Market Attractiveness Analysis By Application

10. Global AI-Powered Stock Trading Platform Market Attractiveness Analysis By Region

11. Global AI-Powered Stock Trading Platform Market: Dynamics

12. Global AI-Powered Stock Trading Platform Market Share By Type (2024 & 2033)

13. Global AI-Powered Stock Trading Platform Market Share By Application (2024 & 2033)

14. Global AI-Powered Stock Trading Platform Market Share By Regions (2024 & 2033)

15. Global AI-Powered Stock Trading Platform Market Share by Company (2023)

This study forecasts revenue at global, regional, and country levels from 2020 to 2033. The Brainy Insights has segmented the global AI-Powered Stock Trading Platform market based on below-mentioned segments:

Global AI-Powered Stock Trading Platform Market by Type:

  • Automated Trading
  • Algorithmic Trading
  • High-Frequency Trading
  • Quantitative Trading

Global AI-Powered Stock Trading Platform Market by Application:

  • SMEs                  
  • Large Enterprises         

Global AI-Powered Stock Trading Platform Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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