Aerial Work Platforms Market

Aerial Work Platforms Market Size by Product (Boom Lifts, Scissor Lifts, Vertical Lifts and Others), Propulsion Type (Air, Electric and ICE), Lifting Height (Less than 20 ft, 21-50 ft and More than 51 ft), Application (Construction, Utilities, Transportation & Logistics, and Others), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2024 to 2033

Base Year: 2023 Historical Data: 2020-22
  • Report ID: TBI-14233
  • Published Date: Apr, 2024
  • Pages: 237
  • Category: Machinery & Equipment
  • Format: PDF
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The global aerial work platforms market generated USD 12.58 billion revenue in 2023 and is projected to grow at a CAGR of 7.83% from 2024 to 2033. The market is expected to reach USD 26.73 billion by 2033. The market is predominantly propelled by the growing construction industry, especially in emerging economies. Additionally, substantial investments in warehouse construction by global e-commerce and logistics enterprises further fuel market growth. Furthermore, the widespread utilization of products across various sectors, such as transportation, logistics, sales, storage, building, and warehousing, is expected to boost the market growth over the forecast years.

Market Introduction:

Aerial Work Platforms (AWPs) refer to specialized machinery for accessing elevated areas in construction, maintenance, and other industrial applications. These platforms are engineered to elevate workers and equipment safely, providing a stable working surface at otherwise inaccessible heights. Aerial Work Platforms come in various types, including vertical mast, boom, and scissor lifts, each designed for specific tasks and environments. They are crucial for building maintenance, installation, inspection, and repair work, offering improved efficiency and safety compared to conventional approaches such as scaffolding or ladders. AWPs have safety characteristics like harness attachment points, guardrails, and emergency descent systems to mitigate risks and ensure worker safety at elevated heights. Overall, AWPs are vital in enhancing productivity and safety in a wide range of industries requiring work at height.

Aerial Work Platforms Market Size

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Recent Development
  • In February 2024, MEC introduced its groundbreaking NetZero vertical mast and scissor lifts series. This series is the most extensive collection of all-electric MEWPs (mobile elevating work platforms) across NA (North America). This lineup embodies a paradigm shift in engineering, featuring a new generation of fully electric aerial lifts with unparalleled performance and efficiency. This innovative design eliminates hydraulics, ensuring zero emissions and no leaks. With a diverse selection of 10 NetZero models now on offer, spanning platform heights from 3m (10ft) to 13.5m (45ft), MEC emerges as a frontrunner in driving sustainability within the industry.
  • In December 2023, Tadano has agreed to acquire Nagano Industry Co., Ltd., a renowned Japanese manufacturer. Nagano is esteemed in Japan for its expertise in crafting highly specialized aerial work platforms utilized across various industries such as factories, civil engineering, buildings, shipbuilding, and maintenance. This strategic acquisition lets Tadano broaden its aerial work platform (AWP) portfolio to include self-propelled aerial work vehicles, meeting the burgeoning demand in this segment. Leveraging Nagano's advanced development and manufacturing technologies, Tadano aims for continued growth and innovation within this sector.
  • In May 2023, JCB unveils its latest offerings in the form of two articulated boom aerial work platforms, presenting customers with either full battery electric or diesel/electric hybrid drivetrains. With the introduction of the A45E and A45EH models, JCB aims to boost efficiency, improve operator access, and provide advanced monitoring capabilities, ultimately elevating productivity levels for its clientele.

Market Dynamics:

Drivers

Construction Industry Growth - The construction sector is a major consumer of aerial work platforms (AWPs) for building maintenance, installation, and repair tasks. As urbanization and infrastructure development projects continue to rise globally, the demand for AWPs increases proportionally.

Safety Regulations and Standards - Stringent safety regulations and the need for compliance with occupational health and safety standards have compelled industries to invest in safer working environments. AWPs offer safer alternatives to traditional methods of working at heights, thus driving market growth.

Maintenance and Repair Activities - Across various industries, including energy, manufacturing, and utilities, regular maintenance and repair operations are necessary to ensure operational efficiency and safety. AWPs provide access to elevated areas, facilitating maintenance tasks efficiently and safely.

Restraints:

High Initial Investment Costs - The upfront costs of purchasing aerial work platforms can be significant, especially for advanced models with safety features and technological innovations. This high initial investment can deter small and medium-sized enterprises (SMEs) and budget-constrained industries from investing in AWPs.

Limited Accessibility in Certain Environments - Aerial work platforms may face limitations in accessing certain work environments due to terrain challenges, confined spaces, or obstacles such as trees and buildings. This limitation can restrict their usability in specific applications, affecting market growth in those segments.

Opportunities:

Emerging Economies and Infrastructure Development - Rapid urbanization and infrastructure evolution in emerging nations present significant opportunities for the AWP market. Countries investing in transportation, energy, and construction projects require efficient access equipment like AWPs for building maintenance, installation, and repair.

Renewable Energy Sector Growth - The expanding renewable energy sector, including wind and solar power, presents substantial opportunities for AWPs. These platforms are crucial for installing, maintaining, and repairing wind turbines, solar panels, and related infrastructure, driven by global efforts to transition towards cleaner energy sources.

Technological Advancements and Innovation - Ongoing technological advancements, such as telematics, IoT integration, and autonomous features, offer opportunities for innovation within the AWP market. Manufacturers can differentiate their products by incorporating advanced safety features, improving efficiency, and enhancing user experience, thereby gaining a competitive edge.

Challenges:

Competition from Alternative Solutions - AWPs face competition from alternative access solutions such as scaffolding, ladders, and mast climbers, which may offer lower upfront costs or better suitability for specific applications. Overcoming this competition requires demonstrating the unique advantages and cost-effectiveness of AWPs in various industries and applications.

Training and Operator Competency - Adequate training and certification are essential for safe and efficient AWP operation. However, ensuring comprehensive training programs and maintaining operator competency pose logistical challenges for manufacturers, rental companies, and end-users, particularly in industries with high turnover rates and diverse skill levels.

Regional segmentation analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. North America emerged as the most prominent global aerial work platforms market, with a 41.35% market revenue share in 2023.

North America has a robust construction industry driven by infrastructure development, commercial construction projects, and residential housing demand. AWPs are extensively used in construction activities for building maintenance, installation, and repair, contributing to the region's dominance in the market. Furthermore, North America has stringent safety regulations governing work at heights, emphasizing using safety equipment such as AWPs to prevent accidents and ensure worker safety. Compliance with these regulations drives demand for AWPs across various industries, including construction, manufacturing, and utilities. The region is also at the forefront of technological advancements in the AWP industry, with manufacturers continuously innovating to enhance product features, improve efficiency, and ensure operator safety. Technological leadership gives North American companies a competitive edge in the global market, attracting customers seeking reliable and advanced AWP solutions. Additionally, the rental market for AWPs is well-established in North America, with many rental companies offering a wide range of equipment for short-term and long-term hire. The preference for renting AWPs over purchasing them outright is prevalent among construction companies and contractors, driving market growth in the region. Most importantly, North America's focus on infrastructure development, including transportation networks, energy facilities, and telecommunications infrastructure, creates significant demand for AWPs. These projects require access to elevated areas for installation, maintenance, and repair activities, further fueling the market's growth.

North America Region Aerial Work Platforms Market Share in 2023 - 41.35%

 

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Product Segment Analysis

The product segment is divided into boom lifts, scissor lifts, vertical lifts and others. The scissor lifts segment dominated the market, with a share of around 45.62% in 2023. Scissor lifts are flexible and can be used for diverse applications across various industries, including construction, manufacturing, maintenance, and warehousing. They are suitable for indoor and outdoor use, making them adaptable to different work environments and tasks. In addition, scissor lifts offer significant height and reach capabilities, allowing operators to work at elevated heights safely and efficiently. They are available in various platform heights, ranging from low-level access to high-reach models, catering to diverse project requirements. Besides, scissor lifts are known for their stability, strength and safety features, making them an ideal choice for working at heights. Their scissor-like mechanism provides a stable platform for operators, reducing the risk of accidents and falls. Guardrails, emergency lowering systems, and overload protection features enhance operator safety.

Propulsion Type Segment Analysis

The propulsion type segment is classified into air, electric and ICE. The ICE segment dominated the market, with a share of around 64.28% in 2023. Internal Combustion Engine (ICE)-powered AWPs typically offer higher power and performance than their electric-powered counterparts, especially in outdoor or rough terrain applications. This factor makes them suitable for heavy-duty tasks such as construction, maintenance, and outdoor projects requiring higher lifting capacities and faster speeds. Furthermore, ICE-powered AWPs can access remote or off-grid locations where access to electrical power may be restricted or unavailable. This characteristic makes them preferred for applications in rural areas, construction sites without power infrastructure, or outdoor events. Moreover, ICE-powered AWPs have been prevalent in the market for many years, leading to widespread familiarity among operators, rental companies, and contractors. This established market presence and familiarity contribute to their continued dominance in the AWP market.

Lifting Height Segment Analysis

The lifting height segment includes less than 20 ft, 21-50 ft and more than 51 ft. The more than 51 ft segment dominated the market, with a share of around 44.62% in 2023. A significant driver for the dominance of the more than 51 ft segment is the demand for AWPs in high-rise construction projects. As skyscrapers and tall buildings become more prevalent in urban landscapes, there is a growing need for AWPs with extended reach to access elevated work areas safely and efficiently. Moreover, large infrastructure projects such as bridges, stadiums, and airports often require AWPs with higher platform heights to facilitate construction, maintenance, and inspection activities. The more than 51 ft segment caters to the specific height requirements of these projects, driving its dominance in the market. Additionally, in industries where time is of the essence, such as construction and maintenance, AWPs with greater platform heights enable faster completion of tasks, leading to improved efficiency and productivity. The ability to work at higher elevations without additional setup or equipment changes contributes to their dominance in the market.

Application Segment Analysis

The application segment is split into construction, utilities, transportation & logistics, and others. The construction segment dominated the market, with a share of around 58.39% in 2023. Construction projects, especially large-scale infrastructure projects such as buildings, bridges, highways, and airports, require extensive use of aerial work platforms to access elevated areas for construction, maintenance, and inspection activities. The scale and complexity of these projects drive significant demand for AWPs in the construction sector. Furthermore, with stringent safety regulations governing construction work, AWPs offer a safer alternative to working at heights than ladders or scaffolding. Features such as guardrails, harness attachment points, and emergency lowering systems enhance operator safety and help construction companies comply with safety standards. Besides, the construction industry relies heavily on equipment rental for operational needs. Aerial work platforms are commonly rented by construction companies due to their cost-effectiveness, flexibility, and reduced maintenance overheads compared to equipment ownership. The rental market's growth further drives the dominance of AWPs in construction.

Some of the Key Market Players:
  • Aichi Corporation
  • Advance Lifts, Inc.
  • Altec Industries
  • Bronto Skylift
  • CTE Group
  • Dinolift Oy
  • EdmoLift AB
  • HERED
  • Haulotte Group
  • Hangcha Group
  • JLG Industries
  • JCB
  • Linamar Corporation
  • LGMG Group
  • MEC
  • Manitou Group
  • Manitowoc
  • Niftylift
  • Oshkosh Corporation
  • Oil & Steel Aerial Platforms UK
  • Palfinger AG
  • Platform Basket
  • RUNSHARE Heavy Industry Company, Ltd.
  • Riwal
  • Sany Group
  • Snorkel Lifts
  • Socage Srl
  • Teupen
  • Tadano Ltd.
  • Terex Corporation
  • WIESE USA
  • Xuzhou Construction Machinery Group Co., Ltd.
  • Zhejiang Dingli Machinery Co., Ltd. (DINGLI)
  • Zoomlion Heavy Industry Science & Technology Co., Ltd.
  • ZAPI GROUP

Report Description:

Attribute Description
Market Size Revenue (USD Billion)
Market size value in 2023 USD 12.58 Billion
Market size value in 2033 USD 26.73 Billion
CAGR (2024 to 2033) 7.83%
Historical data 2020-2022
Base Year 2023
Forecast 2024-2033
Region The regions analyzed for the market are Asia Pacific, Europe, South America, North America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
Segments Product, Propulsion Type, Lifting Height, and Application

Frequesntly Asked Questions

As per The Brainy Insights, the size of the aerial work platforms market was valued at USD 12.58 billion in 2023 to USD 26.73 billion by 2033.

The global aerial work platforms market is growing at a CAGR of 7.83% during the forecast period 2024-2033.

North America became the largest market for aerial work platforms.

Construction industry growth and safety regulations and standards drive the market's growth.

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This study forecasts revenue at global, regional, and country levels from 2020 to 2033. The Brainy Insights has segmented the global aerial work platforms market based on below-mentioned segments:

Global Aerial Work Platforms Market by Product:

  • Boom Lifts
  • Scissor Lifts
  • Vertical Lifts
  • Others        

Global Aerial Work Platforms Market by Propulsion Type:

  • Electric
  • Air
  • ICE

Global Aerial Work Platforms Market by Lifting Height:

  • Less than 20 ft
  • 21-50 ft
  • More than 51 ft

Global Aerial Work Platforms Market by Application:

  • Construction  
  • Utilities
  • Transportation & Logistics
  • Others

Global Aerial Work Platforms Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
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    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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